2014 Media Kit by Franchise Business Review

MEDIA KIT

WHO WE ARE

Franchise Business Review is the leading market research firm in the franchise industry specializing in franchisee satisfaction and performance. It’s our mission to identify and recognize the very best franchise opportunities in the marketplace, while also helping good franchise companies—those truly committed to being great franchisors—achieve success. FBR has worked with over 700 leading franchise brands— including Snap-on Tools, Jack in the Box, IHOP, ValPak, Sotheby’s International Realty, Applebee’s, Century 21, FASTSIGNS, 1-800-GOT-JUNK, The Maids, CertaPro Painters, and Wyndham Hotels, to name just a few. Photographs courtesy of TGA Premier Golf & Tennis and Just Between Friends.

MISSION

WHO WE WORK WITH

Franchise Companies — FBR’s benchmark assessment survey helps clearly identify key system strengths and challenges, and gives franchise operations teams actionable data to improve system performance. For leading franchise brands with outstanding franchisee satisfaction and engagement, FBR offers a host of recruitment-focused marketing solutions designed to help franchise companies attract new franchisee candidates, and facilitate their due diligence process. Prospective Franchisees — FBR is the single largest source of independent franchise performance information in the industry. Today, any person considering investing in a franchise can access many free resources on the website www.FranchiseBusinessReview.com, including franchise industry reports, company-specific franchisee satisfaction reports, news, and other franchise-related content. Third-Party Investors — Franchising is an attractive investment sector for private equity firms, investment bankers, and other sophisticated investment groups. Additionally, community bankers and other traditional franchise lenders are under greater scrutiny today to back up their franchise investments with supporting due diligence. FBR’s research and benchmarking data are very well suited to meet the growing demand for franchise performance information.

Franchise Business Review is the leading market research firm in the franchise industry specializing in franchisee satisfaction and performance. Quick Facts About Franchise Business Review •

Leading market research firm specializing in franchisee satisfaction and performance

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Founded in 2005 by current CEO and managing partner Eric Stites

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Based in Portsmouth, New Hampshire

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Client list includes over 700 different franchise brands

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Over 200,000 franchisee satisfaction surveys completed since 2005

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Member of the International Franchise Association and a partner of the VetFran initiative

SERVICES

Franchise Business Review is the world leader in franchisee satisfaction, providing both operational and marketing value to our clients through these services: Franchisee Satisfaction Research — FBR takes franchisee surveys to a higher level by providing more detailed reporting and data segmentation, competitive benchmarking, and a long-term trend analysis. Our Franchisee Satisfaction Index helps benchmark a franchise’s performance against all other brands, or just companies within a given industry segment.

Photographs courtesy of G.I. Jobs Magazine © Collin Richie and Zoup!.

Continuous feedback from franchisees, customers, and candidates Detailed reporting and industry benchmarking information Actionable data to drive satisfaction improvements Shared best practices to raise system performance

Lead Generation — By promoting FBR’s award-winning franchise concepts online, franchisors can receive franchise inquiries from prospective franchisee candidates. This service is offered on a cost-per-lead basis to clients. Advertising — FBR offers various opportunities for franchise companies to further increase their exposure through both online and print advertising opportunities in special sector reports. Customer Satisfaction — Customer loyalty is won or lost at the local unit level. Are you and your team delivering an exceptional brand experience? How loyal are your customers? ShareMyFeedback gives you the tools to capture the true customer experience and provide actionable data to help your team drive satisfaction, loyalty, sales and profits.

SERVICES

Our clients enjoy…

Validation Services — For franchise companies that have solid franchisee satisfaction ratings, FBR offers to promote the company’s franchisee satisfaction report online at www.FranchiseBusinessReview.com. This service also allows franchisors to invite franchisee candidates into a private website, where they have access to the full details of the survey report, and franchisee contact information. The primary value of this service is to help good franchise companies facilitate the franchise sales and validation process.

CLIENTS

Franchise Business Review has worked with more than 700 franchise companies from all industry segments. Below is just a sampling of the brands that have participated in our standard research or custom projects. Aaron’s Sales & Leasing Anytime Fitness ActionCOACH BrightStar Healthcare Bruegger’s Century 21 Real Estate CertaPro Painters Checkers Drive-In Coldwell Banker Culver’s The Dwyer Group European Wax Center FASTSIGNS Firehouse Subs The Goddard School Home Instead Senior Care The Honeybaked Ham Co. Jack In the Box Jamba Juice The Learning Experience Liberty Tax Service Marco’s Pizza Mathnasium The Melting Pot Moran Brands Nathan’s Famous Papa Murphy’s Postal Annex+ Postnet Sandler Training Service Brands

ServiceMaster Clean Sir Speedy Snap-on Tools Sotheby’s International Sport Clips Two Men and a Truck Unishippers U.S. Lawns ValPak Wild Birds Unlimited Yogurtland

“We need to understand how our franchisees are feeling, and we want to hold ourselves to a higher standard. With Franchise Business Review, we are able to benchmark Snap-on against our past performance and hundreds of other systems as well. With the use of rapid continuous improvement, Franchise Business Review helps us improve our system.” — Barrie Young, President, Sales and Franchising Snap-on Tools “Prospective franchisees don’t have the opportunity to really know whether our franchisees are happy or not until they get to the validation stage, which is quite far into the process. The Franchise Business Review survey gives them a credible third-party response early on.” — Chuck Lennon, President TeamLogic IT “I use [the FBR survey] in the development process as our primary validation tool. We will not even send an FDD to a perspective candidate until they have reviewed the full FBR survey and we have discussed the results. It’s also a great opportunity to educate existing franchisees about tools and resources that are available to them.” — Pat Perkinson, VP of Retail Sales Wild Birds Unlimited “We are honored and humbled with our results and truly appreciate Franchise Business Review’s assistance to continue raising the bar.” — Mike Good, Retired President & CEO Sotheby’s International Realty “FBR’s approach, responsiveness, and deliverable result was ‘top-notch.’ And this is coming from someone with 20 years experience in assessments. If you are considering an evaluation this year, you can do no better than FBR.” — Jim Canfield, CEO Renaissance Executive Forums

“ It is irresponsible of a franchisor not to have their franchisees evaluate them. If we didn’t use Franchise Business Review, our core, purpose, and mission would all be fluff.” — Melanie Bergeron, Chair Two Men & a Truck

“FBR is so comprehensive. It provides invaluable information from a third-party source that allows franchisees to air their honest feedback. It empowers them to “reach out and as a result have success.” To CEOs who say they’re already sending too much stuff to their franchisees, I’d say scale down the other emails, but send this out.” — Jessica Coba, CEO European Wax Center “We’ve used every franchise portal known to man and by far the most qualified and serious leads come from Franchise Business Review.” — Matt Haney, VP, Franchise Development Precision Concrete Cutting (Contact rate for FBR leads: 75%) “FBR really gives us that independent third-party platform to evaluate objectively what’s going on in our network. We get a lot of information back about technology, communication, core values … We also add customized questions to see how they perceive specific programs and initiatives. It gives us the franchisees’ perspective that they would really only give to a third party.” — Leann Reynolds, President Homewatch

TESTIMONIALS

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REVIEW

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