Fact Sheet Concept
Children’s playcentre
Key People
Lawrence Cusdin – Director Brett Aldons, Director
Qualifications Required
There are no formal qualifications required to run a Croc’s Playcentre. Having experience in the supervision of staff is an advantage, a strong commitment to high levels of customer service, and sound organisational skills will stand you in good stead.
Business Established
2008
Franchising Commenced
2013
Training Provided
Croc’s Playcentre franchisees will receive extensive training prior to opening their centre. The basis to this training is that given by the solid operational experience of two hands on Director who have grown the business operation from the ground up. In addition, a franchise owner can expect individually tailored training and support in an ongoing fashion following initial training. This is weighted heavily toward the early period after opening and the following months.
Marketing Support
Croc’s Playcentre has an established suite of marketing tools that will be made available to franchisees. These include strategies and campaign materials developed to increase spend while in the centre, and also others to draw customers to the centre from the local area. Just some of these items include the Croc’s Playcentre Club, E-news and SMS marketing.
Marketing Campaign Examples
View recent marketing materials and campaign examples on this profile.
Our Customers
Customers include families, both young and young at heart. It is equally popular as a place for parents to meet with friends while the children are ‘entertained’, mother’s groups meeting spots, grandparents taking the kids on an outing and more.
Capital Investment Required
Between $350,000 and $500,000 depending on size, equipment and location of your site. Page 1 of 3
Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au
Fact Sheet Finance Options
N/A
Number of Units
There are currently four Croc’s Playcentres in Australia.
Franchise Agreement Term
5 years
Sites / Territories Available
Croc’s Playcentre is looking to expand throughout Australia. Your territory will be developed for you around your chosen site. You will have exclusive marketing rights within this territory.
Units Outside Australia
There are no Croc’s Playcentres outside of Australia.
FAQ
View or download the Croc’s Playcentres FAQ sheet on this profile.
Page 2 of 3 Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au
Fact Sheet Croc's Playcentre Croc’s Playcentres has built its business around families. Not only does Croc’s Playcentre provide a fun and entertaining place for children to burn off their energy, they also have a café for the adults to enjoy themselves as well. With a play area designed by a leading indoor play specialist, Croc’s Playcentres cater for all ages, with soft areas for babies and toddlers and a huge range of activities and equipment for the older kids as well. Activities include Australia’s biggest indoor slide, a toddler pirate ship area, a slam-dunk basketball room, mini indoor trampolines, a two-land bike track with ride-on’s, a huge inflatable slide, a disco room and fun ball battle zones as well as the first indoor jumping pillow. But it’s not only the customers that are catered for at Croc’s Playcentre, potential franchisees are looked after as well! With an established name and reputation as a fun and exciting place for kids to play or hold a party, future franchisees are already set up for success. With a limited number of businesses working in this sector, competition is kept to a minimum and the Croc’s Playcentre team provide franchisees with business advice, site selection and centre construction assistance, information on equipment purchasing and ongoing management support. “We have spent the last four years developing the brand here in Melbourne and we now intend to continue this expansion throughout Australia,” Croc’s Playcentre founder and co-Director Lawrence Cusdin said. Croc’s Playcentre franchise recipe for success? • Full consultation on business plans, cash flow forecasts and profit and loss analysis to prepare you for financing applications • Assistance on site selection, lease negotiation and location design • Project management of premises and equipment installation • Comprehensive operations manual and operating procedures • Full training on all aspects of managing your new business • PR campaign including multi-media local marketing and website to promote your business • Guidance on staff recruitment and training • Continuing support on all aspects of your business. • The Croc’s Playcentre point of sale system • Croc’s Playcentre Club advertising material
Page 3 of 3 Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au