Frequently Asked Questions Q : A :
What Do You Get when you buy a Croc’s Play Centre franchise?
Your franchise fee covers items such as: 1. Use of the Croc’s Playcentre Operations Manuals 2. Use of the special Croc’s Playcentre Local Marketing Manual 3. Use of the registered name Croc’s Playcentre Use of the registered Croc’s Playcentre logo and trademarks. Strong brand name, Logo, colour scheme and other branding opportunities. 4. Use of the Croc’s Playcentre Computer systems and support full blown POS system with backup support provided by a third party. All day-to-day Croc’s Playcentre operating forms and other stationary needed to run your franchise. 5. Business supplies: Croc’s Playcentre provides you with an initial supply of business cards, letterhead, envelopes, marketing brochures and folders. 6. Croc’s Playcentre provides manual and documentation updates as appropriate. 7. Access to the Croc’s Playcentre product supply arrangements with major suppliers including contracts and supply agreements with all key suppliers along with group buying power. 8. Use of the market tested product range and proven cafe menu. 9. Regular editions of the newsletter specifically for Croc’s Playcentre _franchise owners. 10. Training materials, etc. 11. Croc’s Playcentre Training program. 12. Croc’s Playcentre Field Training: we visit with every franchise owner at their location to help launch their franchise and conduct practical on-site marketing — the cost of all travel, lodging, meals, and materials are at the expense of Croc’s Playcentre 13. Initial Advertising: Croc’s Playcentre places initial ads in suitable local publications to promote your Croc’s Playcentre business paid for from your initial marketing launch fee of up to $5,000. 14. Initial Press Releases: Croc’s Playcentre prepares suitable press releases for local distribution, announcing the opening of your business. 15. Use of our established Croc’s Playcentre outstanding marketing programs, fully measured range of marketing and advertising options, including the established ‘croc’s club’ including national loyalty program. 16. Croc’s Playcentre establishes an initial database of potential corporate clients in your area for your exclusive use 17. Croc’s Playcentre provides ongoing help and advice on marketing and promotional aspects of your franchise on an as-needed/as requested basis. Access to the business principals 7 days a week. 18. Low cost renewals. After the initial 5-year term of the agreement it may be renewed for 4 further 5 year periods at low expense to the franchise owner 19. Email: All franchise owners receive a specific www.crocsplaycentre.com.au email address e.g. yourname@crocsplaycentre.com.au. 20. Listing on the Croc’s Playcentre web site which was revamped in March 2012 21. Site selection assistance including our comprehensive understanding about demographics and optimised floor space designed to maximise income streams. 22. Ongoing training and support, including refresher training available via Melbourne sites as required, also on site refresher training as needed. Page 1 of 3
Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au
Frequently Asked Questions A :
23. Site layout comprehensive understanding from the Croc’s Playcentre team of what kids want and the ideal play structure layout. 24. Accounting Assistance with setting up MYOB and training on using MYOB from the Croc’s Playcentre team. 25. Staff recruitment and pay structures including advice on ideal candidates, including mix of older experienced employees and junior staff to minimise wages costs. Pay rates and awards. 26. Insurance- discounted insurance rates from Croc’s Playcentre buying power. 27. Permits - Assistance with council planning permits and food safety program from the Croc’s Playcentre team. 28. Signage Permits - Assistance with internal and external signage from the Croc’s Playcentre team.
Q : A:
How does the process of buying a Croc’s Play Centre work?
Buying a Croc’s Playcentre franchise is not a complex or even a time-consuming exercise. We will provide you with all of the appropriate disclosure information for your review. This material contains, among other things, a copy of the franchise agreement to evaluate, together with details of our franchise locations. In fact all the information and more that is required under the Australian Governments Franchise Code of Practice. We believe that talking with existing franchise owners is a crucial part of a prospective franchise owner’s decision-making process, and will be pleased to discuss arranging this for you. Buying a Croc’s Playcentre Franchise — The Steps The following due diligence process is typical of how decision-makers approach the process of becoming part of the Croc’s Playcentre team: Step 1: First contact with Croc’s Playcentre . This might be via www.crocsplaycentre.com.au or by telephone through an introduction or referral. Step 2: Regardless of whether your enquiry came to us via our web site or if you were introduced to us through a referral source that we will have provided initial information both by mail and by email. You will have completed the Enquiry Form and Confidentiality Agreement. Croc’s Playcentre ‘s franchise recruitment agents - The Franchise Shop - will then email you our comprehensive Croc’s Playcentre Overview document. We ask that you review this document carefully ─ _we believe it will answer the majority of your immediate questions. After your review we ask you to call us in order that we can address any unanswered questions.
Page 2 of 3 Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au
Frequently Asked Questions A:
Step 3: Further discussion by telephone to clarify these questions and to review your background. If you are ready to proceed further you will complete the Application Form. You are encouraged to complete some ‘local’ research to ascertain the viability of a Croc’s Playcentre franchise in your locality. If after this discussion both parties think it is appropriate to move to the next step, The Franchise Shop will conduct a telephone interview with you. If both parties are ready to proceed further, Croc’s Playcentre will dispatch further reading material, including a disclosure document, which included a non-signing copy of the Franchise agreement. Step 4: Carefully review this material and complete your local research. From this material you will formulate a further list of questions. Step 5: A further discussion with The Franchise Shop to answer those questions and finalise your suitability as a Croc’s Playcentre franchise applicant. If both parties agree that you should move to the next stage, you will be invited to speak to the franchisor. Step 6: Review the material and make contact with franchise owners if you haven’t already made some calls. Step 7: Review the feedback from your calls with The Franchise Shop. Step 8: Review all of your accumulated information to enable you to make a decision to move forward and make your application. Step 9: You will then go to Melbourne and Croc’s Playcentre will conduct an formal interview with you. When both you and Croc’s Playcentre agree to move forward, Croc’s Playcentre will prepare and dispatch a definitive franchise agreement for your signature. Step 10: You sign the Agreement and become a franchise owner!
Page 3 of 3 Information provided by Croc's Playcentre and correct as of 23/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact Croc's Playcentre call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au