Frequently Asked Questions Q : A :
Do I require any special experience?
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What is the term of a franchise?
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Do I have to pay a deposit?
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What are the ongoing fees of the franchise?
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How much profit will I make?
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How many staff will I need?
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How much will wages cost?
Having business experience is always an advantage. We provide comprehensive training for all areas of your new store.
Franchisees are usually granted a five (5) year initial franchise term together with an option to renew for a further (5) years. This may vary depending on the lease term applicable to the particular site.
$3,000 (plus GST) deposit is payable upon application for a new store. This deposit, less the franchisor’s reasonable expenses (to a maximum of $300), are refundable if the application is not approved.
A franchise service fee equal to 7% (plus GST) of your total gross sales is payable. A marketing contribution equal to 3% (plus GST) of your total gross sales is payable into an independently audited marketing fund. This fund is used to promote increased customer awareness and provide each store with national promotional material and ongoing marketing services, all aimed at attracting new customers, increasing average dollar sales and the frequency of purchase.
This depends largely on several factors such as the value of wages paid, cost of goods and other operating costs, and generally how you operate your business. We have identified certain key performance indicators which are monitored in order to maximise your profitability.
This will depend on the size of your store and what type of concept you have selected. As an indication, you will need somewhere between 2–6 staff in-store at all times.
Again this will depend on the number of staff you have, however in our experience the cost of wages are usually in the range of 23% - 28% of gross sales.
Page 1 of 3 Information provided by Esquires Coffee and correct as of 5/2/13 - while all care is taken, information should always be confirmed with franchisor. To contact Esquires Coffee, call Faith Manning, National Sales and Leasing Coordination Manager, at 1800-067-619 or send an email to faith@rfg.com.au
www.franchisebuyer.com.au
Frequently Asked Questions Q : A :
Who selects the site?
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What services are included in return for the franchise and marketing fees?
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Do I need any other money to start?
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What initial franchise fees are payable?
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Our dedicated leasing team throughout Australia and New Zealand is continually in contact with major shopping centres and leasing agents to secure sites for Esquires Coffee Houses. Franchisees must ultimately decide for themselves, after they have had the opportunity to consider all the relevant information, whether to proceed with a particular site.
The services you will receive cover a wide range of management assistance and operational services, including; On-going operational training, tools and support. Marketing support including national advertising, public relations campaigns, media selection and national media placement. Stringent quality control standards. Business Development Manager (BDM) to assist franchisees with all aspects of daily operations to ensure appropriate performance levels and quality standards.
In addition to the cost of acquiring an Esquires Coffee House, you need to budget for accommodation and living away from home expenses while at our Training Academy in Queensland, stamp duty in relation to the lease and your own professional advisors costs and working capital. For a more precise list of costs associated with the acquisition of the franchise, refer to the Franchisors Disclosure Document.
The following GST exclusive initial franchise fees are payable: $50,000 – initial franchise fee $13,000 – initial training fee $3,000 – initial marketing fee Prospective franchisees should refer to the Franchisor’s Disclosure Document which provides a full range of all fees or costs payable in connection with the establishment of a franchise.
Can I get any special finance?
RFG currently has preferred funding arrangements with major financial institutions throughout Australia and New Zealand. This means that potential franchisees that achieve bank approval may be able to borrow between 50% - 65% of the total establishment cost on the value of the business.
Have you got any sites ready to go?
We are always on the lookout for new sites. Speak to one of the team to find out what’s available or go to www.rfg.com.au
Page 2 of 3 Information provided by Esquires Coffee and correct as of 5/2/13 - while all care is taken, information should always be confirmed with franchisor. To contact Esquires Coffee, call Faith Manning, National Sales and Leasing Coordination Manager, at 1800-067-619 or send an email to faith@rfg.com.au
www.franchisebuyer.com.au
Frequently Asked Questions Q : A :
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What detail can you provide on gross profit, expense items and turnover that will help me prepare budgets?
It is inappropriate for us to make any representation to you regarding the potential levels of sales and profitability of any existing or new store. You should also obtain independent financial advice in connection with these matters.
Where are Esquires Coffee Houses currently located?
Please visit: www.rfg.com.au or www.esquirescoffee.co.nz for an up to date listing of store numbers and locations. The Franchisor’s Disclosure Document also provides information regarding existing stores.
Further Information?
We can offer you a great business model in a growing industry. Please contact RFG for further information.
Page 3 of 3 Information provided by Esquires Coffee and correct as of 5/2/13 - while all care is taken, information should always be confirmed with franchisor. To contact Esquires Coffee, call Faith Manning, National Sales and Leasing Coordination Manager, at 1800-067-619 or send an email to faith@rfg.com.au
www.franchisebuyer.com.au