F45 Brochure

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LAUNCH YOUR

F45 TRAINING

STUDIO TODAY

T TE AE AMM T TR RA AI NI NI NI NG G

L IL FI EF E C CH HA AN NG GI NI NG G

www.f45training.com.au


BECOME A F45 TRAINING LICENSEE

 40 Members to Break Even  Group Training  7 Classes Per Day  Low Cost to Set Up  Membership Based

www.f45training.com.au

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F45 IS THE TRAINING BRAND OF THE FUTURE Working with well tested, esteemed training systems, we utilise the most cutting edge software, leveraging successful marketing plans to increase your membership base. Experiencing huge success at our flagship studio in Rushcutters Bay, our database of over 170 members speaks for itself with our renowned, innovative group training classes. As a result of this, we are offering to License our profitable brand and systems to passionate, like minded people who want to own and operate a fast paced training business that will not only change their lives, but the lives of all their members. This opportunity is extremely limited due to a select number of exclusive territories available. Prior to launching our License Sales campaign and ahead of the publication of this brochure, we have already sold licenses in Rose Bay, Double Bay, Darlinghurst, Paddington, Surry Hills, Potts Point, Elizabeth Bay, Crows Nest, Cremorne, Mosman, Manly, Brookvale and Mona Vale‌ Expect to see one operating near you very soon! You are invited to join the F45 Training network and establish a unique training environment for your community.

www.f45training.com.au

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F45 PROPOSITION

Target 200 members

Charge up to $260 per month

www.f45training.com.au

Work 7 hours per day


integrated customer service management systems

5 Classes in Morning Circuit Saturday

200 Members

Strength Tues/Thurs

2 ClasSes in Evening

Cardio Mon/Wed/Fri

F45 Training has developed integrated customer service management systems to deliver standardised efficiencies to the Licensees so you can focus on the core activities of the business. Implementing the F45 Training systems for managing the interactions with your clients involves using technology to organise, automate and synchronise the business. Principally these systems have been developed to protect and deliver scalability to your business.

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FUNC TI

S S E IN

TRAINING

FUNCTIONAL

AL ON

BUS

F45 Training health & fitness system

CTIONAL LIFE FUN F45 Training has developed a health and fitness system, which incorporates a training studio, approximately 170m2, operating 7 classes per day for its members. As an F45 Training Licensee you will be delivering group-training classes to members that pay a monthly fee. Two people can operate this business, therefore, management of staff is simple and inexpensive. Our strength and cardio philosophy is focused on functional training. Functional activity not only helps your members reach their personal health and fitness goals but it will improve their daily lives. Training that improves lives‌ IS the only way of the future!

www.f45training.com.au

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F45 TRAINING SESSIONS

F45 TRAINING SESSIONS

=

BURNS 750+ Calories

+

Tons of Fun

A typical session on Monday, Wednesday and Friday will include 45 minutes of cardiovascular exercise always focusing on different muscle groups. Members are carefully guided through varied and creative exercises and given personal attention designed to achieve maximum results. The program developed and practised by F45 Training was founded on solid principals of variation, functional life movement and more importantly, a blend of teamwork, which always guarantees fun. All sessions are provided to you monthly, in advance. On Tuesdays and Thursdays, F45 Training operate the strength classes. This workout is still high energy, burning 750+ calories, ensuring our members still leave these sessions - drenched!

www.f45training.com.au


WE HAVE FUN & GET RESULTS Why will people continue to choose F45 group training classes over personal trainers and other gyms? It’s simple. We have fun AND we get results. Our training system will thrive in any area where time is of the essence: from major urban centres to suburban neighbourhoods packed with parents on the go. With the ability to burn over 750 calories in one session, our entire workout is carefully crafted so that members with less fitness or gym experience, are seamlessly guided through the best workout of their lives every, single, time. Typically a member will complete a minimum of nine different functional exercises. All recent scientific data suggests that interval cardio and strength training are the most effective methods of burning fat and building muscle. Active camps (such as boot camps) have grown in popularity over the past decade as the demand has increased. In the not too distant future, we will see this style of training as standard.

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F45 Training revolutionises group fitness!

Revolutionary

Dynamic

Community Based

Australia’s leading personal trainer, Luke Istomin (co founder of F45), partners with legendary athletes to trial and test every training program we create. Each workout adopts our functional training philosophy so that any person, any age, at any level, can participate, enjoy and benefit enormously from every carefully designed session. People often shy away from the ‘gym environment’. They feel uncomfortable, intimidated, out of place... At F45, all our members find themselves in a fun, exhilarating, secure training environment because of the passionate, certified personal training team we have on board. Our community is full of people at all levels of fitness who strive for one common goal - A happier, healthier lifestyle.

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Create A successful environment By incorporating three vital parts:

Variation

+

Revolutionary

Motivation

=

Results

With our unique, functional training we have established our very own health and fitness cult. Many of our members admittedly transforming from gym haters to workout junkies, solely based on their enjoyment and comfort within the F45 training structure, as well as the incredible results they have achieved with our team.

www.f45training.com.au


Functional Training Philosophy F45 Training has continued to build on our philosophy, adopting the holistic training approach to suit any person at any fitness level. We have taken very seriously, the importance of all movement within a persons’ daily life and used this to create functional exercises that target the entire neuromuscular system. These carefully modified techniques ensure overall improvement of our members’ strength, ability and performance of all movement. In functional training, it is as critical to exercise the specific movement, as it is to train the muscles involved in the movement. The brain, which controls muscular movement, thinks in terms of whole motions, not individual muscles. Exercises performed on most traditional machines are not functionaltraining activities because they isolate muscles in a stabilized, controlled environment. Isolation is not the key. A continuum of functionality needs to exist because this is how we are naturally built to move.

NOT SURPRISINGLY With a solid belief in what we do 8 of our members have purchased an F45 Training Studio!!! / AND these are people that were not even personal trainers or in the fitness industry.

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A LITTLE BIT ABOUT US After 10 years of working as an equities trader in London and Sydney, Rob decided it was time for something more rewarding. At the time, his friend Luke Istomin was really making his mark as a celebrity PT. While Luke was transforming Hugh Jackman for Wolverine, Rob developed a business plan that would enable them to license / franchise their innovative style of training. They were always extremely confident of making a serious mark on the industry. They pioneered a new style of training called “Functional 45 minute training”. This F45 style was a holistic approach to training that both Rob and Luke adopted many years earlier, combining only the best parts of all cardio and resistance techniques. Having both played team sports all their lives, they drew from their skill and knowledge to develop a group training experience that can only be described as unique, innovative, dynamic, but most importantly FUN! With the blend of business acumen and PT genius, F45 has all the systems, controls and structure in place. F45 is a cult; ‘With experience, comes belief!’ So much so, the brand has now trained Ricky Martin, Joel Madden, and Nicole Richie to name but a few.

www.f45training.com.au

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TRIED. TESTED. LOVED. “Never be a pioneer; it doesn’t pay. Let the other man do the pioneering; and then after he has shown what can be done, do it bigger and more quickly. But let the other man take the time and risk to show you how to do it.” Leo Bakeland made this declaration near the turn of the 20th century. He invented Bakelite, an insulating product used in the manufacturer of food-equipment and was the god father of franchising. F45 Training has done all the testing, made the costly up-front mistakes, taken the risks, found the marketplace and fine tuned an awesome brand ready for exploiting. Dynamic relations between F45 Training and our licensees will exist to promote the growth of the network and to allow communications, customer experience, and direct marketplace knowledge to flow both ways. All parties must share commitment to the company vision as we all strive to establish lasting values, foster brand development, create corporate culture, set marketing directions and cultivate bottom-line-enhancing worth.

Everyone must work together towards the same winning goals Revenue is generated for you via membership fees. The training membership fee will be a very stable and predictable income stream which you can marry up to the costs of operations, ensuring you are always in control of the cash flow. The approximate cost of running this business should be $4,500. If you charge your clients $260 per month then you will need 17 clients to break even.

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operational costs The Major Costs to operate this Business are approximately:

$1,000 P.M. TO LEASE $35,000 OF EQUIPMENT

$1,500 P.M. LICENSE FEE

$1,000 P.M. RENT

$1,000 P.M. OTHER

www.f45training.com.au


CONTACT US

T. +61 2 8006 9599 Info@f45training.com.au

T TE AE AMM T TR RA AI NI NI NI NG G

L IL FI EF E C CH HA AN NG GI NI NG G

www.f45training.com.au


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