Franchise Buyer, Vol 4, Issue 10 by franchise buyer

www.franchisebuyer.com.au

Nov.-Dec. 2016 Vol.4 #10

How to Take the Leap

and Plunge into

Franchising

Marketing: John Dwyer reveals why you should stop wasting your marketing money online Customer Service: How to ensure you are providing a great experience Franchise For Sale Classifieds • Inspired Reading • App Chat • Websites We Love

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

Highlights

Contents Nov.-Dec.2016 • Vol 4. # 10

04 Cover Story Poolwerx CEO John O’Brien gives his insights on how to take the leap and enter your own franchise in 2017. 07 Market Happenings An update on ‘happenings’ around the traps in franchising and beyond 10 Price Reductions

20 Brands In Action Christmas has come early for Stellarossa, with nine new stores opened this year. 21 Brands In Action FIFO Capital discuss why working together achieves continuous growth. 22 HR Dept 23 Franchising Expo

12 Sales Sales expert Trent Leyshan, fills us in on protecting your reputation in today’s highly connected world. 14 Feature – The Fall and Fall of Customer Service. Peter Buckingham explains how you can ensure you are providing customers with a great experience and, the pitfalls to watch out for. 16 Brands In Action ActionCOACH shares the goto questions you need to ask yourself before becoming a franchisee.

26 Brands In Action Croissant Express has baked up an exciting new brand – CXpresso their signature cafe offering. 27 Brands In Action Global marketing company Luv4Marketing reveal why they want to position themselves as the number #1 digital franchise in the world. 29 Inspired Reading 30 Websites We Love 31 Technology - App Chat

17 Marketing John Dwyer shares why you should stop wasting your marketing money online.

33 Price Alerts & Latest Listings 35 Franchise Classifieds

Opinions expressed in Franchise Buyer are not necessarily those of Franchise Buyer or the Publisher. Persons entering into a franchise agreement are strongly urged to seek their own independent advice. All material is copyright and reproduction in whole or in part is not allowable unless specific permission from the Editor is provided.

ummer is finally here and with that comes a renewed enthusiasm for change. If you’ve been thinking of taking the leap into your own business or franchise, make 2017 the year to do so. Our cover story features Poolwerx CEO John O’Brien, whose franchise has gone from strength-to-strength and knows what you should be looking for in a business. A must read. By subscribing to our monthly digital magazine (www. FranchiseBuyer. com.au) we’ll deliver the latest trends, news and opportunities to keep you swimmingly up-to-date on franchising in Australia. If you are searching for a franchise business, you’ll find listings of current existing franchise businesses for sale and brand feature articles to help you learn more. All the best, Leona Devaz Editor, Franchise Buyer www.FranchiseBuyer.com.au

Publisher Glenn Walford glenn@franchisebuyer.com.au Editor Leona Devaz Leona@franchisebuyer.com.au Features Writer Rachel Kurzyp Rachel@franchisebuyer.com.au Marketing & Production Coordinator Luke Vogelaar Luke@franchisebuyer.com.au Art Director Katherine Bercasio Contributors Trent Leyshan Peter Buckingham John Dwyer

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

cover story

How to Take the Leap and Plunge into Franchising With New Year’s looming, one of your resolutions may be to ‘Dare to Succeed’. Well, if it is, you’re in luck. Poolwerx CEO John O’Brien, understands how success in a franchise works and shares his advice for prospective buyers. By Leona D’vaz

cooping not one, but two awards at this year’s Franchise Council of Australia’s Excellence in Franchising Awards in October, iconic franchise founder and CEO, John O’Brien knows how to make a splash. With Established Franchisor of the Year 2016 tucked in one pocket and Field Manager of the Year 2016 in the other, Poolwerx is recognised as one of Australia’s most legendary franchise systems. John candidly believes that, “buying a business is one of the four big decisions you can make in life after marriage, children and your first home. It’s a very fact-finding, emotional journey and it may take some time for you to find the system right for you. So be patient and don’t be disheartened.” To take on a new venture, he encourages people to ensure there is enough working capital to develop your business. “While you may have just enough money to get into a system, you need to ensure you have enough reserves to make it through start-up and the tougher periods in business, especially in the beginning when you are in the launch phase.” While it’s also important to realise when you are buying a business, John stresses, “you are a small business entrepreneur and it’s a pathway for you to fulfil your life goals – franchising provides systems to enhance your success”. As the master of your own destiny, “nothing comes without setting goals, hard work and discipline – no matter what the franchise system. It’s a very rewarding path, but like everything in life, there will be effort involved to fulfil your dreams.”

FRANCHISE BUYER

Profitability aside, what aspects of Poolwerx culture are franchisees drawn to? To understand our culture and what attracts Franchise Partners, one only needs to take a good look at our company values. ‘People First Always’ , ‘Do the Right Thing’, ‘Find the Better Way’, ‘Dare to Succeed’ and ‘Energise’, which guide everything we do and every decision we make. We share these with potential Franchise Partners early so they can understand the foundations of our business. These also relate to four KPIs that focus on our operational excellence: increasing franchise partner profitability; improving franchise partner satisfaction; being the number one consumer-rated brand in our industry; and achieving our planned corporate sales growth. When we share our success in these areas, our business opportunity takes on a new shine for people interested. It also creates what we term a ‘career path in franchising’, allowing our Franchise Partners to develop their business over the first few years of their journey from that of residential mobile service technician right through to a business enterprise that will include revenue from these areas. As a Poolwerx Franchise Partner, you can start small or jump right in. Creating your unique business career path with infinite potential - all backed by 25 years’ experience and outstanding support, marketing and business development systems. Join us as a man and van, progress to multi-vans, a retail store and vans and then into multi-stores. Whatever your journey, we will help you realise your vision. Our one focus is to create a profitable partnership. All you need to do is match your energy and enthusiasm with Australia’s award-winning franchise system. Together, we’ll build a

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

cover story

POOLWERX founder and CEO, John O’Brien

business for you and your family. Why is a franchise system a good stepping stone from a job if you want to ‘be your own boss’? We don’t view franchising with Poolwerx as a stepping stone from a job or buying a job. You must have an entrepreneurial spirit to be successful in franchising. We call them Intrapreneurs: an intrapreneur is somebody who strives to be their own boss, to experience the freedom of running their own business and the opportunity to sure up their financial future, but whom (sic) has the wisdom to realise they don’t want to start from scratch to achieve it. They realise they can have the business success they desire within an existing structure. Intrapreneurs push the boundaries and help shape business development by wanting more. It is for this reason we choose to refer to our franchisees as Franchise Partners. It may seem a subtle difference in the name but the underlying culture it fosters in our business is part of the reason we have maintained double-digit growth for over a decade. A franchise is most definitely a stepping stone to success because you are in business for yourself but not by yourself, and if you follow the proven systems the rewards will follow. When people research franchises, what key things do they need to look for? Selecting a franchise is a very personal choice but no matter the business, there are a few things to consider. Firstly, contemplate the longevity of the brand. Is it well established, does it have a good reputation, how long has the brand been around? Poolwerx has been established for over 25 years and conducts brand awareness research regularly. Any good brand should know what consumer perception of their brand is. Winning awards, like the Franchise Council of Australia’s Established Franchisor

of the Year, are also a good indicator of the strength of a brand and that the business model is working. So, check what the franchise has been recognised for within the franchise world and specific industry. Secondly, look into the growth potential of the business. What options are there for growth, how big a business can you build? Poolwerx has a distinct career path for Franchise Partners that enables them to grow a business to whatever size they desire. If you have an idea of the lifestyle and level of business, you want to achieve find out if the franchise you are interested in can make it a reality. Thirdly, visit stores, buy the product, trial the service, taste the food; understand from a consumer perspective what the business offers. Speak to other franchisees to get a good understanding of the business, what it takes to succeed and what is expected as the owner of a successful franchise business. Listen to other franchisees about their journey as business owners. This will provide you with insight that no brochure or sales executive can. Finally, understand that there is a lot of due diligence involved in the first step of your franchise journey and that it may take time for you to make your decision. Don’t worry, take the time to research it thoroughly and look at all the options available because becoming a small business owner will change your life. At Poolwerx, to give full transparency, we invite you to our ‘Discovery Days’ held in our offices and with support staff. Are there key attributes successful Poolwerx franchisees have? If so, could you tell us more about these? In my 28+ years of franchising Poolwerx I have learnt a lot about the art of recruiting, but, one of the best lessons I received was in the value of personality profiling. While it is not a foolproof tool, I have learnt that profiles can reveal key personality traits that can be the difference between success and failure for a Franchise Partner. We have been using the same system for 15 years and when I reflect on some of the biggest mistakes I have made in franchise selection, they all come down to one thing - justifying a low score in one of three significant categories. 1. Low emotional restraint Being able to cope under pressure, think and act with a level head and not get easily overwhelmed is imperative not only in our business, but to being a successful small business owner in general. 2. Not a team player In franchising the people who want to be part of a team, who want to benefit from a larger collective of ideas and experience are the ones that flourish. Being a team player is critical in this industry and is not something we ever overlook any more. We now distinguish this as a value someone must have, not a skill that can be taught. 3. Achievement drive As a franchisor, you come across a lot of people that claim to want a successful business but when it comes to the crunch wanting to be a success and being a person with a true entrepreneurial spirit are two very different things. Our years of profiling have revealed that a high score for achievement drive is necessary for success.

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

NEWS

Are Australians ignoring small businesses?

ver half of small business owners also claimed that customers are becoming less loyal (53 per cent) and less polite (61 per cent). Research shows that one in five (19 per cent) consumers don’t bother ending mobile calls when paying for goods or services in small businesses and a quarter (28 per cent) don’t strike up a conversation when being served. More than half rarely provide feedback about a good experience in-store but are quick to complain (23 per cent) about a bad one.

Small businesses down, but far from out Despite the trends, the majority of respondents (83 per cent) thought they were doing a good or great job. Declaring themselves to be satisfied with their life as a small business owner, four in five also said they would start a small business all over again if given the choice. Additional findings from the American Express report, The Economy of Shopping Small: Custom Counts: n Nearly three-quarters (72 per cent) of business owners wish the Australian public knew how hard it was to run a small business n The majority (75 per cent) are as passionate about their small business as the day they started n Sixty per cent would recommend the lifestyle to friends and family; 67 per cent intend to be in business in three years’ time n Fifty-six per cent of owners are also planning to stay in their small business for the next decade, with significant plans

Download a copy of The Economy of Shopping Small: Custom Counts report here

Queensland small business owners are less likely to have seen a negative impact on their home life because of running a small business

Statespecific 26% 15% VS findings: in Queensland

in New South Wales/Australian Capital Territory.

They are also less likely to report a negative impact on their physical health and wellbeing

12% VS 21% in Queensland

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

in New South Wales

FRANCHISE BUYER

NEWS More than half of Australian mortgage holders admit to skipping time with family and friends, working longer hours to pay off the mortgage.

Bank, Australia’s digital only bank, released research in November looked at the extreme measures Australians will go to to make their mortgage repayments. The nationwide research asked Australians with mortgages how comfortable they were with their current financial situation and whether their mortgage was causing unwanted financial stress. UBank CEO Lee Hatton said, “The research uncovered some quite alarming results, with the key takeout being that Australians are working too hard to pay off mortgages they can only just afford and subsequently not living comfortably. One in four Australians admit they are financially stretched in relation to meeting their mortgages and as a result, they’re sacrificing their personal and social lives.” The research uncovered that due to being so financially stretched, more than half (56%) of mortgage holders skip spending time with family in order to work more to pay the mortgage. The research also revealed more than one in two homeowners (54%) have foregone a family holiday because of financial pressures and nearly two thirds (59%) of respondents have cut short a holiday short due to mortgage payment considerations. For further home truths results, please see below: n When asked to rank the top five actions they would take to help pay off their mortgage if circumstances

changed tomorrow, the most mentioned single action ranked at number one is ‘do your own home maintenance and repairs’. 26% rank this as their number one action to take. n This is closely followed by ‘extreme power saving at home’ (24%). n 32% with two or more unused spaces/rooms would rent out a room. n 17% with children aged under eighteen would pull their children out of childcare. n Only 7% would give away their pets, clearly they are part of the family

For further information on Home Truths, please visit: ubank.com.au/home-truths

About UBank: UBank was launched in 2008 and was developed and is supported by the financial strength and global capabilities of National Australia Bank Limited (NAB). UBank operates as a fintech under NAB’s banking license and aims to simplify banking – being entirely online and over the phone. UBank currently offers a range of competitive home loans, high-interest online savings accounts such as USaver, a range of high interest Term Deposit accounts (which can be used by Self-Managed Super Funds). © National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 230686.

“Give a Shop Owner a Hug” urges American Express for ‘Underappreciated’ and ‘Overworked’ Small Business

ew research from American Express reveals the extent of personal sacrifices made by Australia’s small businesses, and reports that the sector feels consumers do not appreciate or even acknowledge the sacrifices that are made.The Economy of Shopping Small: Custom Counts report revealed small business owners are working above average hours at the expense of their own health and well-being. A third of them are currently working over 50 hours a week, and one in six of this group are logging more than 60 hours. Worryingly, a quarter of those surveyed said that running a small business had a negative impact on their mental or physical health. They also reported that their home life had suffered with two-fifths of respondents

saying they’ve given up their leisure and relaxation time for their business. “One of the things that we underplay most with small businesses is the impact that they have on our lives,” said Melanie Cochrane, Senior Vice President Small Merchant, Global Merchant Services at American Express. “Sixteen per cent of people actually met their partner at a small store, so we owe a debt of gratitude to the nation’s small businesses. Given the extent of the impact that the sector has on our lives, personally I feel we need to show our love of the sector, not only through spending locally, but making the effort to let our small shops know they’re appreciated,” Ms Cochrane revealed.

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

Serious Offers &Other Sales Terms

Urgent Sales, Serious Offers, Price Reductions, Offers Invited Queensland

Open to all offers! Toscani’s

$149k plus SAV Gloria Jeans

All serious offers considered

Ipswich Riverlink Mick Craig 0417 778 587 mick@franchisebrokers.com. au

Jindalee Mick Craig 0417 778 587 mick@franchisebrokers.com. au

$178,000+SAV Carpet Court

$239,000 Hombre’s

Innisfail Dione Mauric 0415 543 469

QLD Lifestyle Patios

$150k plus SAV

(Option to De-brand Store!)

NightOwl

Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

Carindale Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

$99,950 Brumby’s

$319,000 + SAV Zambrero

Mackay Dione Mauric 0415 543 469

Port Douglas Dione Mauric 0415 543 469

Strathpine $289,000 Jetts Fitness

Grange $199,000 Pizza Capers

Kelvin Grove Russ Webb 0467051735 russ@franchisebrokers. com.au

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

$349,000 The Coffee Club Everton Park Russ Webb 0467051735 russ@franchisebrokers. com.au

Serious Offers &Other Sales Terms New South Wales

$799,000 Gloria Jeans

Strathfield John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

$269,000 Pizza Hut

Bondi John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

$75,000 Zambrero

Kotara James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

$119,000 Pizza Hut

Wyong James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

Victoria

Open to all offers! Red Rooster

Regional Victoria Jeff Kilpatrick 0418 109 923 jeff.kilpatrick@franchisebrokers. com.au

$99,000 ABS

Hoppers Crossing Rod Justin 0409 686 292 rod@franchisebrokers.com.au

$249,000 Wendy’s

Geelong Rod Justin 0409 686 292 rod@franchisebrokers.com. au

Western Australia

$569,000 + SAV RED ROOSTER

Rockingham Rajiv Rajan enquirieswa@ franchisebrokers.com.au 08 9468 5131

$449,000 + SAV SNAP FITNESS

South of the River Rajiv Rajan enquirieswa@ franchisebrokers.com.au 08 9468 5131

$349,000 + SAV BERRYME Frozen Yoghurt Karawara Rajiv Rajan enquirieswa@ franchisebrokers.com.au 08 9468 5131

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

$99,000 Opposite Lock

Kalgoorlie Ryan WillSher 08 9468 5130 enquirieswa@ franchisebrokers.com.au

FRANCHISE BUYER

SALES

How Valuable is Your Reputation?

We’ve no-doubt all heard that well-worn quote ‘reputation is everything’. In sales, it is that critical credibility ingredient that gets deals done that otherwise might not have been. In today’s highly-connected world, understanding how and by whom it can come under attack, can mean the difference between repelling it or being overwhelmed by it – read on! By Trent Leyshan

e all know a key ingredient to anyone’s success is their credibility. Your credibility and reputation form the image you portray in your market. It communicates your values and what you stand for. It also helps people quickly identify with you and begin to trust you. Your reputation can take a lifetime to establish and often comprises of a vast body of work that’s punctuated with decades of toil and hard lessons learnt. So, when someone or something threatens to attack your well-earned reputation, it’s worth fighting for! In fact, this is one of the very few occasions when I strongly recommend going on the attack and eliminating the guilty parties without hesitation. In business, we can be exposed to an array of deceptive and misleading conduct from others. In BOOM! language we call this Black Phone™ behaviour. The two key reasons people resort to these unethical tactics are largely due to low moral standards or utter desperation.

External Attacks: This is when salespeople try to discredit the competition. They attempt to plant seeds of doubt or blatantly lie to deter people from engaging other players in their market. We witnessed this disgusting display in the recent US Election, it’s gutter level and is invariably born from a place or ignorance and fear. Both Attacks must be dealt with uncompromising force and total commitment. Internal Attacks can be overcome by applying a strong moral code of conduct, clear and tangible values, capability and compliance frameworks and ongoing coaching and support. External Attacks can be treated swiftly with a legal hand and strong action. It is of course challenging to control what unethical people say about you externally. What can be governed is how your own people represent your brand and treat your customers. If exposed to any internal or external attacks ready the flag and lead the charge!

Internal Attacks: This is observed when your own people don’t get what they want or fail to understand how to get others to like, agree with and trust them, so they manufacture unethical tactics to compensate. We see salespeople bend the truth and invent fictional content to create leverage. As a result, they misrepresent and throw their company and their customer into harms way. 12

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

Trent Leyshan is the founder of sales training company BOOM! Sales and author of Outlaw and The Naked Salesman

advert Stellarossa Page 89 from print

customer service

The fall and fall of Customer Service Levels in Australia Customer service in Australia is becoming worse in my view, especially compared to the service we are shown in many Asian countries and the USA, and nobody seems to be doing anything about it! By Peter Buckingham

ranchisees are in the front line of the sales efforts of many businesses, so this applies to them and franchisors. It is just not good enough to hide behind others under the lame excuse of no one has been trained, or they do not know what to do. Common sense should tell us what is a reasonable level of service, mainly by what would you expect – as a customer. I wrote “Do You Deliver what you Promise”, partly blaming management of companies for allowing people to hide behind lame excuses. Saying you are too busy to answer your phone, or return messages is simply bad manners, and poor management if employers are overloading staff so badly they cannot give the courtesy of a return call or email. Three real-life recent cases come to mind:

1. My wife returned from overseas via an Australian airport. One person an immigration was handling all the international travellers. My wife asked an attendant if this was normal, to which she said it was; for flights from New Zealand. Problem was my wife was coming from Hong Kong! The attendant was surprised – but that did not help them process the people any quicker! 2. I stayed in a 5-star hotel in Adelaide, and the breakfast service was about what I would expect. I hadn’t had a cup of tea, had been seated about five minutes, and asked a waitress where I could find a cup of tea (figuring it must have been self service). She advised it was waitress service and she would be over ‘soon’. A little later, in seeking another cup of tea, the waitress walked past twice (without looking around at all), and I had to ask the maître d’ to get service. 3. Trying to discuss your Health Insurance with a major Health Insurer can drive you crazy. I hung onto the phone for 25 minutes, and was then told the normal staff could not handle our query, and a Supervisor would ring us back – we are still waiting. Unfortunately, after 30 years with them, it is almost too hard to change, and I think they know it!

FRANCHISE BUYER

By contrast, we were overseas recently and the efforts you see to try and meet the customer’s needs are far better. Many other countries pay people a base wage far lower than we pay in Australia, and staff work for their tips by providing good service. Most overseas airports seem to have enough staff to clear a large jet (or multiples) within 20 – 30 minutes, and when you sit down at an Asian or US hotel, the first thing you have is a waiter come up to you offering tea or coffee, and then regularly. When you ring up with a query on most financial matters, they are helpful and try to solve the issue.

What can we as Management do to improve the situation? The first thing I feel we need to do is train staff on what is necessary. It amazes me how many staff (especially in restaurants), walk around avoiding eye contact with their customers. Many years ago, whilst in Asia, a friend and I use to have a game as to who could perform “The Longest Shot”. This involved the longest distance you could achieve to gain a waiter’s attention using only a nod of the head and raising your eyebrows. Distances of 20m+ were measured, especially in Hong Kong. Being young, we were rather unconcerned to the comments we caused, where the nearby waiter was ignored, whilst the waiter at the far end of the restaurant was summoned for some minor service issue. All I can say is in my recent Adelaide breakfast, I would have died of thirst. I can only recommend that if you have customer service staff, you try to invoke into them that the customer comes first, and comes ahead of issues like wiping the bar, or drying the extra coffee cups. Being aware of the customers by looking up, and looking around is far better than looking at your feet as you walk around. By contrast to my complaining about general poor service in Australia, I must give one accolade of credit. We

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

customer service

Shenzhen where they are just waiting to assist are Platinum American Express members, and they have a system where you have a special number to call for any query. My experience (probably five calls over the last six months) has always been fantastic. The person who answers the phone, normally within a couple of rings, asks you to identify yourself (normal security), and then asks what they can do to assist. They appear to have the authority to undertake all request, including reversing interest charges, disputing a charge, and putting through all the relative adjustments. The greatest part of their service I am proud to say, is the call is answered quickly and respectfully, and the person has the knowledge and training to do their jobs. We have five staff at Spectrum Analysis, and I regularly instil into them that the customer is most important. Even if we are having a staff meeting, we will answer the phone immediately, and whoever is required will leave the meeting to talk to our customer. Whatever service business you are in, you should have expectations for the staff to meet as to the service levels provided. In a restaurant type business, you MUST have the perception to look around and be aware of their needs. A process should be in place and levels of standards set that may be as simple as: n When a customer arrives, they must be approached within two minutes for a tea or coffee. n Every five minutes, you scan the customers carefully to see if someone is seeking your service.

In our office, we have a rule that every phone must be answered within three rings, or I seek an explanation as to why not. We do NOT have voicemails, and the phones are manned from 8.30 AM – 5.00 PM minimum. I do not believe there is any excuse as to why the phone is not answered quickly and in a pleasant manner. My challenge to you is that if you run a service business, look to how you treat your customers, and ask yourself the question, Would YOU (or your wife) be happy to receive that level of service? If the answer is that you would not be, then do something about it, and don’t accept the excuses that we are too busy, or did not see the customer signalling to us. I truly hope that management in our Banks and telecommunication companies read this. And, my view to service levels in Australia are… still NOT HAPPY – JAN… Peter invites you to ring their number to see what telephone service they provide. (03) 9830 0077

Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Geodemographic and statistical consultancy. Peter is both a Certified Management Consultant (CMC) and a Certified Franchise Executive (CFE). To contact Peter email peterb@spectrumanalysis.com.au or visit www.spectrumanalysis.com.au

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

ActionCOACH BRAND IN ACTION

Three questions to ask yourself before becoming a franchisee Ever wondered what you should be asking yourself before buying a franchise? ActionCOACH Australian and New Zealand CEO, Paul Henshall shares his three go-to questions and explains why his business coaching service might be the franchise you’ve been waiting for. By Rachel Kurzyp

hy do you want to do it? Do you want to do it on your own? And what are your knowledge and skill gaps so you can choose the right franchise for you? These are the most important questions you should ask yourself, according to Paul. Most people know what they have to do but they don’t know where to start. That’s why Paul spends his days helping small business owners make better business decisions and become more efficient and effective. He helps you ask the hard questions and understand yourself. “You have to be keen to do what the franchise does”, shares Paul. “For ActionCOACH, that’s working with small and big business owners to help them grow their business on a 1-to-1 basis. Most franchisees are attracted to a business because it allows them to do more of what they love, what they’re good at, and it makes them happy”. The second question to ask is, “Do I want to do it on my own or as a part of a franchise? And, what are the advantages and disadvantages for both?”, explains Paul. The decision often comes down to whether you have enough experience or not. “You’re either a person who likes

FRANCHISE BUYER

to create systems or a person who prefers to follow them”, says Paul. Franchises already have systems in place. “At ActionCOACH we encourage franchisees to use the systems, learn from them and then suggest how we improve them. Our franchisees don’t have experience in all the aspects needed to run a successful business so they need to choose a system that fills in the gaps”, says Paul. Franchises are a great middle ground for those who don’t want to be completely independent or work for someone else. “You spend a bit of money but you save a lot of time because you’re buying someone else’s experience”, shares Paul. Franchisees initially work with ActionCOACH for its brand and Intellectual Property (IP) but it’s the company’s global network and extensive training for the lifetime of the franchise that they find most valuable. “What we do differently is help people grow, if you stumble and fall we pick you up”, says Paul. FOR MORE INFO

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

http://www.actioncoachfranchise.com/ http://www.actioncoach.com/

marketing

Stop Wasting Your Marketing Money Online! I hope I’ve got your attention with this headline – because I want to make a very important point. By John Dwyer

estimate that over 80% of businesses are leaving money on the table because they are wasting so much of their marketing investment inefficiently online and totally ignoring “offline marketing opportunities.” I’m the owner of a marketing advisory company called The Institute of Wow and we provide “direct response marketing concepts” to businesses of all shapes and sizes. In other words, we provide businesses with proven “client attraction” marketing concepts. My website at www.theinstituteofwow.com has lots of direct response ideas you can swipe and use - which I encourage of course, because such an invitation means I get more traffic to my website! The reason for my provocative headline for this article is because time after time, I see business owners and managers committing big dollars to online marketing initiatives – the likes of Google Adwords, Facebook, Instagram and so forth – without any “measurability” built into the exercise. Their advertising advisors or social media consultants will probably tell them “Oh don’t worry, there’s very little metrics as far as direct sales to you attached to this but you should feel good about getting your name out there and increasing your ‘likes’ and views!” Don’t fall into this trap! Everything you do should be measurable – even “building your brand!” I see so many businesses solely concentrating on investing marketing dollars into “online programs” – when

in fact they should be giving equal attention to the good old “offline marketing formulas” as well. For example, as long as we have letterboxes, there will be justification for letterbox brochures and direct mail campaigns. I was recently speaking at a Clubs Seminar where a member of the Club Managers Association explained to me that they have cut back on the number of Bulletins which were being mailed to members – in order to save costs.

I couldn’t believe what I was hearing! I explained to these managers that in the direct response world, it’s all about communicating “regularly with your tribe” giving them great value and then making them an offer. I explained that if they were going to minimise their communications with their tribe, how on earth would they expect to maximise the return from this list? It was simply the good old case of “the accounts department” deciding that reducing such mail communications would save money and that’s a good thing! When in fact doing something stupid like this meant the club was simply reducing the chance of making regular money out of patrons. If I were running the clubs, I’d be doing the exact opposite. And whilst you might be thinking that such a decision was possibly justified because they are now communicating via email, that’s not the case, because the club’s “open rate”

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

marketing

on emails to members was an average of 12%! The club has an older clientele and therefore email marketing is not very powerful. Maybe you should ask yourself if you’ve suffered an attack of “false economy” in recent years? Do you have a bricks and mortar business with a target audience within 10 kms or 15 kms – which should be communicated to regularly? Do you perhaps neglect building such a valuable relationship with your tribe?

away, these strategies are still there, but are seldom used, which makes them even more powerful!

Are you collecting data and building a ‘tribe’?

Very simple – this is the geographic region where he draws more than 80% of his customers, so it just makes sense to enjoy the “low hanging fruit.” I’ve even suggested the possibility of testing “door-hanger” versions of DL brochures – hanging the flyer on a person’s front doorknob rather than placing it in their letterbox. Compare this laser-targeted letterbox campaign to any social media alternative and I’ll back the letterbox or door-hanger campaign anytime. And will the letterbox campaign invite prospects to visit the burger website? Of course it does, so people can learn more about the menu and offerings.

One of the cardinal sins I see with around 80% of businesses is the lack of acknowledgement of building a list / database. I challenge you to go into just about any offline business today and find that it collects your data. Over the last month I have visited Woolworths, Coles, McDonald’s, Bunnings, Bakers Delight, 7-Eleven and Michel’s Patisserie – and not one has ever asked me for my contact details. Crazy stuff – but you can go into any of the Gold Coast theme parks and they won’t ask who you are –and I bet the NRL and AFL don’t have any contact details of the tens of thousands of fans who came to their Grand Finals! The amount of money that is being left on the table by these businesses would be astounding! Do yourself a favour and from tomorrow onwards, implement a “data collection program” and start building your tribe and segmenting it into annual “value portions!” You can go to any restaurant in Australia tonight and spend $100, $200 or $300 – and I bet you’ll never get asked for your contact details. On the other hand, I have a Melbourne restaurant client who diligently collects every patron’s contact details and uses “SMS marketing” to enjoy a 100% occupancy rate every night of the year! The owner of this restaurant checks his “evening dinner bookings” mid afternoon and if he needs to fill 50 more seats, he simply sends out a certain quantity of a particular text message, (which I have drafted for him) giving these prospects a “special offer” - and he achieves a full house in 15 minutes! Yes, you read that correctly – the only restaurant in the world that has 100% occupancy EVERY NIGHT!

Letterbox Brochures Are Alive and Well! One of my clients owns a number of funky Hamburger Cafes and aside from the obvious advice regarding using social media, I suggested that he letterbox distribute “offers” on a fortnightly basis to the 5km-10km radius around his burger stores.

The reason?

A Simple 5 Step Marketing System to Attract More Customers Having tested thousands of marketing offers and campaigns over the years, I’ve learnt a lot from the wins and losses. Having disciplined myself to a “test and measure mentality,” I now believe I know what works and what doesn’t, when it comes to attracting new customers and keeping them. I’ve developed a 5 part system to attract new clients and get them to come back over and over again.

“The Wheel Of Wow” formula: 1. Identify your most profitable customer, and then look for more people who look like him/her, 2. Create a “wow factor” to take their eyes off the price (you don’t want to be dealing on price unless you’re Kmart or Big W – and even they’re struggling), 3. Use a problem/solution scenario – the likes of ‘Jenny Craig’ or ‘Panadol’ campaigns, 4. Create a “direct-response website” – consisting of a

Pushing The “Wow Factor” Envelope! I hold monthly full day events in Sydney and the Gold Coast and details are at www.explodeyoursales.com.au – these seminars attract business owners and franchisors, all looking for marketing concepts that can attract more clients and result in more sales. My view is that too many businesses have gone “almost all online”, and totally ignore the opportunities which are still very potent in the marketplace. They haven’t gone

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

marketing

Over the 11 years the promotion ran, not once did the building society ever advertise an interest rate – demonstrating how one doesn’t have to rely on “price discounting” in order to build market share. I’ve also had a Gold Coast turf farm sell-out of turf because he offered local landscapers a carton of Crown Lager premium beer for every 500sq metres worth of grass purchased. I recall the owner phoning me about a week after he launched the promotion to landscapers, laughing about the incredible result, as he was sourcing turf from competitor turf farms in order to keep up with the demand from landscapers! He had successfully taken their eyes off the price and on to the free bonus. He told me he had one landscaper who historically screwed him on price – who rang and ordered a dozen homes worth of grass and wasn’t worried about when the turf turned up, but needed the beer for a Friday night party he was holding!

Now that’s the power of a “value-add bonus”.

Welcome Video, Free Report to capture data and video testimonials from your best advocates, 5. Build repetitive trade – by creating some form of loyalty or reward program. Some of you may be thinking, do I believe in the value of “building one’s brand?”

Absolutely! We buy Kellogg’s, Coca Cola, BMW and Hilton for example, because of the fine brands that have been built. However, my belief is that “branding and selling stuff ” shouldn’t be mutually exclusive, I believe you can build one with the other, and this is where I so-often differ from many “brand building” mantra marketers.

My Client Never Advertised a Price for 11 Years! Some years back, I created an insanely successful home loan stimulant for the Greater Building Society. I suggested they stop marketing on price and give away a Free Holiday with every home loan. The building society decided to give me some rope and therefore we marketed the now famous “Get A Home Loan and Get A Free Holiday” promotional offer – which resulted in the society doubling its home loans within 3 months and tripling them within 18 months.

And of course the most famous such bonus of all is the free toy in McDonald’s Happy Meal boxes. Many years ago my wife and I had 6 children under 12 and I think we must have spent $5 Billion on Macca’s Happy Meals – and I couldn’t tell you what they cost! Why? Because McDonald’s were clever enough to take our eyes off the price! So do yourself a favour - stop marketing your products or services “on price”, and start implementing measurable “direct-response strategies” where you provide added-value reasons for consumers to buy from you rather than your competitors. Oh…and…start combining good old fashioned offline marketing tactics with all the online strategies. When combined well and in synch, the combination is immensely powerful. If you know “how” to implement this powerful “combo,” you’ll enjoy new customers (who stay) whenever you want!

John Dwyer is the founder and owner of The Institute of Wow – a marketing advisory company providing assistance to all types of businesses from countless industries. www.theinstituteofwow.com Contact John for speaking engagements at: www.thebusinesswhisperer.com.au Phone: 07 55 919 566 Email: info@theinstituteofwow.com

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

STELLAROSSA BRAND IN ACTION

Stellarossa supports franchisees every step of the way Stellarossa’s growth in the last year is no small feat. Especially when you learn the well-known espresso bar franchise isn’t a massive organisation with hundreds of franchisees like other hospitality businesses. So, how do they do it? By Rachel Kurzyp

tellarossa has already opened three stores this year and another six will open before Christmas. This is made possible due to the company’s external focus on helping franchisees overcome their four biggest challenges when starting and growing their own business: securing finance, paying annual fees, maintaining high standards and attracting customers. “One of the biggest challenges for franchisees is securing finance”, says Darren. “We’ve established good relationships with franchise lenders and we assist franchisees as much as we can. We find franchisees who can show they have some equity such as property behind them, are more likely to gain finance”. Unlike some other franchises, Stellarossa has packaged up their fees to make them more accessible to franchisees who are just starting out. “We keep our entry price realistic and our ongoing fees low”, explains Darren. “Only 4.75 % of their gross turnover is our total fees, ($350 a week for first $10,000, and then 6% of anything thereafter) which is very attractive for incoming franchisees as our competitors’ have fees of around 9 to 11%”. The quickly growing franchise continues to support every individual franchisee. “We visit each store every two

FRANCHISE BUYER

to three weeks”, says Darren. “We conduct regular store audits every quarter and we give the franchise partner a score out of 100 points. Franchisees are audited on everything from cleanliness to uniforms to turnover”. Stellarossa also continues to provide marketing support but doesn’t charge their franchisees a marketing fee. “We don’t have a marketing levy but we do expect our franchisees to spend 2% of their total gross on local area marketing. Especially in the first few years to increase brand awareness and sales”, says Darren. “It’s very attractive for franchisees not to have to spend 2-3 % of their earnings to head office and to be able to spend it how they want to.” With Stellarossa now ready to expand to all states and territories, Darren says he’s looking for “someone who doesn’t have any preconceived ideas about franchising. They are open minded and don’t need extensive hospitality experience. But they do need to be willing to learn and willing to listen”. FOR MORE INFO

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

www.stellarossa.com.au

FIFO CAPITAL BRAND IN ACTION

Working together to achieve continuous growth Business finance brand Fifo Capital has been supporting business success for over 10 years. Now this renowned and respected brand is looking inwards to see how working together can ensure they continue to provide purpose-fit funding when businesses need it. By Rachel Kurzyp

y the year 2020, Fifo Capital aims to have positively impacted the lives of more than 5000 small to medium enterprise owners by providing effective cash flow solutions. That’s no easy feat, but, Fifo Capital Franchise Expansion Manager, Andrew Roberts thinks it’s “important to have a big vision”. The organisation has a three-tiered approach to ensure they reach this vision: expand their annual calendar of training events; create a business partner forum to manage issues, ideas and products; and drive the growth of their referral system. “Our business is built on referrals, so building and developing relationships with trusted business advisers is a must”, explains Andrew. “It’s important our partners stay motivated throughout the whole process”. The addition of quarterly face-to-face training in each state and fortnightly webinars to their training suite are designed to “help business partners be more effective in their day-today operations so they aren’t wasting time on ineffective strategies”, says Andrew. Business partner forums will include a representative from each state and meet four times a year with the task of enhancing the overall growth of the business. “The forum will be a direct communication channel between

the partners on the ground and the head office”, explains Andrew. “We’ve realised we’ve got an incredible group of business partners with a wide variety of backgrounds, knowledge and skills. We want to harness this and we feel our forum will be the best vehicle for that”. While Fifo Capital’s network is currently 50-partners strong, the franchise is planning on building their networking particularly in Melbourne and Sydney and the major regional hubs. “In the areas where we have higher representation like Brisbane and Perth, we also have greater brand recognition”, says Andrew. “We want to increase our reach because the more people we have out there advocating for our brand the more business there is for everyone. We’re working together as a team to fill in those gaps”. Like all franchises, Fifo Capital has had its share of growing pains and challenges. “We are now at a point where we are through the majority of those challenges”, shares Andrew. “Our company is at the mature stage and that’s why we are putting strategies in place that are going to take Fifo Capital to the next level.” FOR MORE INFO

www.fifocapital.com.au/join-fifo-capital 1300 852 556

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

FEATURE

Stunning new venue for Sydney Franchising Expo

egistrations are now open for the Sydney Franchising & Business Opportunities Expo, being held 25-26 March at the brand new ICC Sydney at Darling Harbour. “In 2017 we are celebrating 30 years of the Franchising & Business Opportunities Expo, and our milestone coincides with the opening of this fantastic new venue in Sydney,” says Exhibition Manager Fiona Stacey. Featuring a striking contemporary design, leading technology and multipurpose spaces, ICC Sydney is located in the heart of Sydney in the active precinct of Darling Harbour on Cockle Bay. And the venue won’t be the only new aspect of the show, she reveals. “This year we are also re-launching the Franchise Advice Centre to give visitors quality time with financial and legal specialists, and the seminar stage will be found right at the beating heart of the show.” Stacey adds that the free seminar program is always a popular aspect of the Expos. “It’s an incredible opportunity to hear from people at the top of their game, to learn from them and to see what drives them,” she explains. “I’m very excited about the program we are planning for the shows next year, it’s all part of adding value and that ‘wow’ factor for our visitors.” The Sydney show will once again host a wide range of business ideas, from established brands such as EmbroidMe, Poolwerx and Donut King to up and coming business concepts like Mobile App City, H2O Innovate, The Graffiti Eaters and Wheel Change U.

Visitors interested in food or beverage franchises will have plenty to see, with Australia’s largest franchise company Retail Food Group, international brands like Papa Johns, new players like Juiced Life, Ogalo Portuguese Chicken and Fogo Brazilian Churrasco Grill, and Aussie success stories such as Xpresso Mobile Café and New York Slice. “Whether visitors are looking to make a bit of extra income, or to undertake a complete change of career, there will be a wealth of ideas and information available,” says Fiona Stacey. “Nothing can replace that face to face interaction – meeting the people behind the brands is the best way to find a business that fits best with your skills, your budget and your dream lifestyle. “Best of all, Franchise Buyer readers can get their ticket for free using code FBM. There’s no excuse, it’s time to turn your ambition into action!”

Franchising & Business Opportunities Expo 2017: Sydney: 25-26 March at International Convention Centre, Darling Harbour Perth: 7 May at Crown Perth Brisbane: 22-23 July at Brisbane Convention & Exhibition Centre, South Bank Melbourne: 26-27 August at Melbourne Exhibition Centre, South Wharf For more information go to www.franchisingexpo.com.au

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

cxpresso BRAND IN ACTION

CXpresso On a Roll with Their New Brand. Croissant Express celebrates its 30th birthday in Western Australia next year and is already welcoming to the market CXpresso – the sister brand of Croissant Express – a vibrant addition to one of Australia’s favourite bakery café chains. By Leona Devaz

n imminent need to modernise Croissant Express from its beginnings as a takeaway sandwich shop, has seen the business move from humble croissant brand to a unique grab-and-go offer and contemporary bistro menu created in consultation with franchisees. National Operations Manager, Steve Andrews says, “we are happy for them (franchisees) to assist in creating the menu and develop the brand. We have quarterly meetings with all our franchisees.” In these group sessions franchisees assist in “developing the next round of menu changes, product changes, and development in the future of the brand. While we are a franchise system, the actual end product is a collaborative venture between the franchisees and franchisor.” Highly motivated and passionate foodies who love coffee, love customers and love providing great customer service are attracted to the changing menu style. According to Steven, “the brand suits people who want to ditch their day job and venture out doing their own thing. What they love to do is run their own business and do their own food with a low-set up cost”. The low-cost set up fee starts at $300K minimum (depending on the site) and is a one-off, “no hidden fees or charges and our model is less labour intensive when it

FRANCHISE BUYER

comes to our menu and operations.” Steve explains that efficient “operating systems mean less labour cost and equipment; two pieces of equipment produces 90% of the products.” New CXpresso franchisees undergo four weeks of training to learn the background of the brand and operations. For Steve, franchisee involvement, “in the future of the brand is critical, their voice is more important than our voice. They are on the ground and know what the customer is saying. Franchisees need to have a successful business in this market; they need to be involved.” Expansion planned outside of CBD markets in WA and QLD. Resale stores and new sites available. Refurbishment plan underway in WA. Master Franchise opportunities are available in F.N.Q, SA and NT Interest in Tasmania is welcome

FOR MORE INFO

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

www.cxpresso.com.au.

Luv4 Marketing BRAND IN ACTION

For the love of marketing

Have you ever considered owning your own business? And have a passion for marketing? Then Luv4 Marketing may be the franchise for you. By Rachel Kurzyp

uv4 Marketing is a global marketing company servicing businesses with marketing and training needs. Having partnered with ActionCOACH, a top 50 Franchise organisation in 2014 with more than 1000 franchisees, Luv4 Marketing is using the power of their network and love for building communities to position themselves as the number one digital franchise in the world. “As a new franchise we are in a very special position”, says Managing Director and CEO, Chris Cooke. “We are taking a 22-year-old franchise IP – their training, systems and lead generation - and putting it into a marketing business. Already a global brand, Luv 4 Marketing has a presence in over 62 countries ranging from UK, USA, Canada, South Africa, Australia, and even Namibia. This wide-spread network has allowed Luv4 Marketing to become one of the only scalable marketing companies. The franchise provides a range of services for its clients from first class training to paid search expertise and lead generation. “We wanted to build a marketing training business like no other. And we have accomplished that”, says Chris. Offering both online and face-to-face training, allows franchisees to benefit from a passive income and form strategic partnerships. “We’ve developed training products that our franchisees deliver so they don’t have

to invest their time in developing it, in managing it, and maintaining it; they simply sell it”, explains Chris. Luv4 Marketing is a business designed specifically to fit around and support people who have a busy work and home life, including parents. “We know having children is a life-changing moment”, says Chris. “That’s why we are offering a part-time role with a full-time income.” Luv4 Marketing Operators don’t need to have any previous business experience, although a background and passion for marketing will help. “We put all of our franchisees through the marketing training, but we are looking for an aptitude in sales”, explains Chris “You have to be happy talking to people and be able to knock on a door and pick up the phone”. The entrance fee is $25,000 USD (Luv4 Marketing will convert to AUD), and Chris recognises that this investment is suited to people who are financially able to put in the work initially. “Anybody who is coming into this, will see the materials, the presentations, and the quality of what they can sell”, says Chris. “If they have any passion for this, then we know they are going to be a very high converter”. FOR MORE INFO

http://luv4marketing.com/marketing-franchise Tel: 1800 508 364

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

ADVERT ActionCoach Page 79 from print

reading

Inspired Reading With the New Year comes a New You, but … how do you start making change? Creating new capabilities is about acting now. These books are designed to make it exponentially easier to kick-start a more productive life. Work the System: The Simple Mechanics of Making More and Working Less (Revised third edition);

Sam Carpenter; September 1 2014; Greenleaf Book Group Work the System will show business leaders and professionals how to achieve a positive macro result by looking at their business and work on a micro level - by analysing and refining each of the systems that are already in place. Readers will learn how to tweak this network of systems to maximize profits, create client loyalty, and develop autonomous employees. The strategies will also help individuals improve their performance and decrease the stress of being overtaxed or disorganized.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change; Stephen

R Covey; April 1 2012; Franklin Covey on Brilliance Audio Recognized as one of the most influential audiobooks ever recorded. With penetrating insights and pointed anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. From Habit 1: Be Proactive and Habit 2: Begin with the End in Mind, millions of people have worked their way through the 7 and found in them a key to transforming their lives.

23 Anti-Procrastination Habits: How to Stop Being Lazy and Overcome Your Procrastination (Productive

Habits Book 1); S.J. Scott; May 1 2014; Oldtown Publishing LLC It’s not that hard to stop procrastinating. Just form the same habits used by countless successful people and make them part of your routine. While these people often have the same fears and limitations as you, they’re able to take consistent action by training themselves to do so. Discover a catalogue of ideas to help you overcome procrastination daily. Learn the definition of procrastination, why a specific strategy works, what limiting belief it eliminates and how it can be immediately applied to your life.

Transitions: Making Sense of Life’s Changes, Revised 25th

Anniversary Edition Paperback; William Bridges; August 10, 2004; Da Capo Press Change brings both opportunities and turmoil. Since first published 25 years ago, Transitions has helped hundreds of thousands of readers cope with these issues by providing profoundly insightful roadmap of the transition process. William Bridges takes readers step by step through the three stages of any transition: The Ending, The Neutral Zone, and, in time, The New Beginning. With a new chapter devoted to change in the workplace, Transitions will remain the essential guide for coping with the one constant in life: change.

Power of Habit: Why We Do What We Do, and How to Change Paperback; Charles

Duhigg; April 1, 2012; Heinemann Educational Books In “The Power of Habit”, award-winning “New York Times” business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.

Who Moved My Cheese? An A-Mazing Way to Deal with Change in Your Work and in Your Life Hardcover; Spencer

Johnson; November 13, 2000; G.P. Putnam’s Sons Most people are fearful of change because they don’t believe they have any control over how or when it happens to them. Spencer Johnson shows us that what matters most is the attitude we have about change. When the Y2K panic gripped the corporate realm before the new millennium, most work environments finally recognized the urgent need to get their computers and other business systems up to speed and able to deal with unprecedented change. And businesses realized that this was not enough: they needed to help people get ready, too.

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

ONLINE

Websites We Love Declutter. Destress. Denial – it’s at the top of most peoples to do lists. Make this summer the time to get organised, get automated and get in control of how you run your business. Cleaning the slate for 2017 means you can catapult into the new year with confidence and momentum.

http://simpleyear.co/

A Simple Year was designed to help you simplify your life gently and with purpose. You’ll learn something new each month and focus on what matters most with a simplicity advocate that specializes in topics like clutter, food, money, relationships, and busyness. Each month you’ll receive written articles, plus an audio or video recording. There will also be a live monthly webinar where you can connect with the contributor, ask questions, and meet other people on a similar path. The live webinar will be recorded and provided so you can watch it anytime. You can even submit questions in advance.

https://bitly.com/

Since 2008, Bitly have been committed to optimizing the link so marketers can own the customer experience. Bitly Enterprise - branded links, mobile deep linking, omnichannel campaign tracking, audience intelligence - gives the world’s leading brands a holistic, unbiased view into an increasingly complex digital landscape, and a powerful way to see, control and own their customer experience across the internet. Headquartered in New York City, with offices in San Francisco and Denver, Bitly is trusted by leading brands like IBM, eBay, Nike, GE, Buzzfeed and thousands more.

http://www.storyboardthat.com/

Storyboard That’s award-winning, browser based Storyboard Creator is the perfect tool to create storyboards, graphic organizers, and powerful visual assets for use in an education, business, or personal setting. The application includes 7 layouts, and hundreds of characters, scenes, and search items. Once a storyboard is created, the user can present via PowerPoint, Google Slides, or Apple Keynote, or they can email the storyboard, post to social media, or embed on a blog. Storyboards are stored in the users’ account for access anywhere, from any device, no download needed. Storyboard That helps anyone be creative and add a visual component to any and every idea. What will you create today? 30

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

App Chat

technology

Want life to be more streamlined in 2017? If productivity and making time to do the things you love is one of your New Year’s resolutions, then sit back and relax. We’ve curated a list of apps to take you from sleep, to getting fit and sorting out your day-to-day tasks.

Calm: Meditation to Relax, Focus & Sleep Better

SwiftKey Keyboard

mycloudtag

Headspace: Guided Meditation and Mindfulness

Moves

Todoist: Todo List for Organizing Work and Errands

http://apple.co/1DlmxuK TYPE LESS SwiftKey learns your writing style to predict your next word with uncanny accuracy. Autocomplete a whole word with a single tap, instead of typing letter by letter. TYPE MORE ACCURATELY Say goodbye to typos with autocorrect based on your personal writing style. SwiftKey even inserts missed spaces for you.

http://apple.co/2fSQPgZ Calm is the #1 app for mindfulness and meditation to bring more clarity, joy and peace to your daily life. Start your journey to a calmer mind with the app that’s trusted by millions and featured in the New York Times.

http://apple.co/2cKsDhO Meditation made simple. Guided meditations suitable for all levels from Headspace. Meditation can help improve your focus, exercise mindful awareness, relieve anxiety and reduce stress. - “It’s kind of genius” Emma Watson - “Andy Puddicombe is doing for meditation what Jamie Oliver has done for food” The New York Times - “Headspace for me is a life changer. I love it! Amazing. It’s my 10-15 minutes a day just for me. I didn’t realize how important or life changing that could be. Andy has such a kind voice and seems to understand. It’s like he is talking just to me. I wouldn’t be without it now.” Headspace user

http://apple.co/1hvPBRR Moves automatically tracks your everyday life and exercise. Just carry your phone in your pocket or bag. • Automatic Tracking: Records daily walking, cycling and running. • Places: Recognizes places in your daily life. • Storyline: Visualizes your day in an easy-to-read timeline. • Routes on map: See the paths you took. • Pedometer: Counts your steps, so you can set simple goals. • Connected Apps catalog: Use your Moves data with other apps.

http://apple.co/2gPR7XI MyCloudtag has fun and effective workouts designed to meet your fitness goals. Brought to you by top international fitness experts and the developers of XboxKinect. Choose guided workouts and programs from four categories: Weight Loss• General Fitness • High Intensity • Well-being

http://apple.co/2gHM5w0 Keeping life in order shouldn’t be this hard. Todoist helps you organize and prioritize your tasks and projects so you can stress less and achieve more. Need to assign tasks to your collaborators? Or remind your better half to buy milk? Create to-do lists for each one of your life’s projects and stay on top of everything you need to get done. “If your goal is to spend as little time as possible organizing and more time doing, Todoist offers the simplicity you’re looking for.” - iMore

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

ADVERT Fifo Page 87 from print

LATEST LISTINGS

Latest Listings Queensland

$390,000 + SAV Poolwerx

$229,000 + SAV + WIP Spanline

Coolum Dione Mauric 0415 543 469

$429k plus SAV Carpet One

Logan City Mick Craig 0417 778 587 mick@franchisebrokers.com.au

$149k plus SAV Plus Fitness

Bundaberg Dione Mauric 0415 543 469

Southside Mick Craig 0417 778 587 mick@franchisebrokers.com.au

$449.000 Jetts Fitness

$229,000 + SAV Brumby’s Bakery

Ashgrove Russ Webb 0467051735 russ@franchisebrokers.com.au

Carseldine Russ Webb 0467051735 russ@franchisebrokers.com.au

New South Wales

$155,000 Jims Pool Care Master Franchise Sydney South East John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

$199,000 Jims Pool care

Woollahra John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

$1,950,000 Hog’s Breath

Tuggerah James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

$29,000 Wheel Change U Newcastle James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

Accuracy Statement: Whilst all care is taken to reproduce this information, please contact the listing owner for the most current information on listings. A selection of listings from www.FranchiseBuyer.com.au

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

LATEST LISTINGS Victoria

$412,000 + SAV Endota Spa

Mordialloc Jeff Kilpatrick 0418 109 923 jeff.kilpatrick@ franchisebrokers.com.au

$690,000 inc SAV Clark Rubber

Moorabbin Jeff Kilpatrick 0418 109 923 jeff.kilpatrick@ franchisebrokers.com.au

$240,000 Muffin break

Corio Rod Justin 0409 686 292 rod@franchisebrokers. com.au

$450,000 Calvino Coffee

Calder Rod Justin 0409 686 292 rod@franchisebrokers.com. au

Western Australia

$1,499,000 + SAV TOTALLY WORKWEAR

Perth (South of the River) Rajiv Rajan enquirieswa@ franchisebrokers.com.au 08 9468 5131

$399,000 + SAV RED ROOSTER

South Perth Rajiv Rajan enquirieswa@ franchisebrokers.com.au 08 9468 5131

$99,000 Cafe2U

Midland Ryan WillSher 08 9468 5130 enquirieswa@ franchisebrokers.com.au

$199,000 Choices Flooring

Morley Ryan WillSher 08 9468 5130 enquirieswa@ franchisebrokers.com.au

Australian Capital Territory $695,000+SAV Ainslie Post Office

Canberra Michael Newham 0419 263 014 michael.newham@ franchisebrokers.com.au

$120,000 + SAV Donut King

Jamison Michael Newham 0419 263 014 michael.newham@ franchisebrokers.com.au

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

classifieds

classifieds A selection of listings from www.FranchiseBuyer.com.au

Queensland A selection of listings from www.FranchiseBuyer.com.au Accuracy Statement: Whilst all care is taken to reproduce this information, please contact the listing owner for the most current information on listings. Search By Listing Name

Submarine Sandwich Tingalpa

$399k plus SAV Mick Craig 0417 778 587 mick@franchisebrokers.com.au

Australian Sports Nutrition

Submarine Sandwich

Toowoomba

$399k plus SAV

$249k plus SAV Mick Craig 0417 778 587 mick@franchisebrokers. com.au

Gumdale

Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

www.FranchiseBuyer.com.au â&#x20AC;˘ Nov.-Dec. 2016 â&#x20AC;˘

FRANCHISE BUYER

ADVERT Rent with style Page 58 from print

classifieds

Queensland (continued)

The Coffee Club Redbank Plaza

$375k plus SAV Mick Craig 0417 778 587 mick@franchisebrokers. com.au

Pizza Capers Jindalee

$369k plus SAV Mick Craig 0417 778 587 mick@franchisebrokers. com.au

Carpet One Toowoomba

$549k plus SAV Mick Craig 0417 778 587 mick@franchisebrokers. com.au

Pizza Capers Annerley

$100k plus SAV Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

Tint-a-car Slacks Creek

$189k plus SAV Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

Gloria Jeans Jindalee DFO

$149k plus SAV Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

Brumby’s Manly West

$219k plus SAV Dave Paddington 0411 398 048 dave.paddington@ franchisebrokers.com.au

Paleo Café Mackay

$399,000 + SAV Dione Mauric 0415 543 469

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER

classifieds

Cartridge World Cairns

$365,000

Dione Mauric 0415 543 469

Battery World Bundaberg

$249,000

Dione Mauric 0415 543 469

Price Attack Cairns Central

$199,000

Dione Mauric 0415 543 469

Ultra Tune Gladstone

$249,000

$759,000

Russ Webb 0467051735 russ@franchisebrokers. com.au

Beaumont Tiles Caboolture

$449,000

Russ Webb 0467051735 russ@franchisebrokers. com.au

Hip Pocket Workwear & Safety Lawnton Brisbane North

$420, 000 + SAV

Russ Webb 0467051735 russ@franchisebrokers. com.au

Salsas

Indooroopilly

$495,000 + SAV

Russ Webb 0467051735 russ@franchisebrokers. com.au

Worldwide Printing Solutions

BOQ

$549,000 + SAV

Russ Webb 0467051735 russ@franchisebrokers. com.au FRANCHISE BUYER

Caseldine

Dione Mauric 0415 543 469

Brisbane North

Zarrraffas Coffee

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

Brisbane North

$799,500

Russ Webb 0467051735 russ@franchisebrokers. com.au

classifieds

New South Wales

A selection of listings from www.FranchiseBuyer.com.au Accuracy Statement: Whilst all care is taken to reproduce this information, please contact the listing owner for the most current information on listings. Search By Listing Name

Ridgey Didge Pies

Park Beach Plaza Coffs Harbour

$99k plus SAV

Mick Craig 0417 778 587 mick@franchisebrokers. com.au

Cronulla

$225,000

John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

Narellan Pools

Pizza Hut

$50k plus GST

$269,000

Port Macquarie

Bondi

Mick Craig 0417 778 587 mick@franchisebrokers. com.au

John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

Beaumont Tiles

Ella Bache

$215k plus SAV

$75,000

Coffs Harbour

Cronulla

Mick Craig 0417 778 587 mick@franchisebrokers. com.au

John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

Portermark Port Macquaire

$65k plus GST

Mick Craig 0417 778 587 mick@franchisebrokers. com.au

Nutrition Station

FRANCHISE BUYER

• Nov.-Dec. 2016 • www.FranchiseBuyer.com.au

Australian Sports Nutrition Miranda

$495,000

John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers. com.au

classifieds Gloria Jeans

Muffin Break

$890,000

$499,000

Strathfield

Erina Fair

James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

John McSweyn 0400 440 440 john.mcsweyn@ franchisebrokers.com.au

Donut King

Anytime Fitness

$395,000

$629,000

Lake Haven

Rutherford

James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

Pizza Hut

Australia Post

$239,000

$495,000

Rutherford

Budgewoi

James Taylor 0447 273 287 james.taylor@ franchisebrokers.com.au

Brands and businesses need love and attention too! Don’t trust yours with anybody not prepared to give it the proper attention it deserves. Best practice, professional imagery that literally cuddles your brand, that’s the Franchise Buyer way...

www.FranchiseBuyer.com.au • Nov.-Dec. 2016 •

FRANCHISE BUYER