F R A N C H I S E I N F O R M AT I O N
E V E R Y T H I N G W E D O H E L P S O U R F R A N C H I S E PA R T N E R S S U C C E E D
go healthy go fresh
A H E A LT H Y B U S I N E S S
Thank you for taking the time to consider your business journey with us as a Go Sushi Franchise Partner. 13 years on from our first store, Go Sushi has grown to become Australia’s #1 sushi franchise system. Our success can be attributed to first rate systems and a commitment to delight customers with superior quality but affordable sushi.
Go Sushi is committed to a mutually beneficial and rewarding relationship with its business partners – Franchise Partners, employees, suppliers and customers. Our focus is also on the “bottom line” for our franchised stores, and I urge you to refer to our finance section to fully understand the profit potential of our system. Yours sincerely,
Nicola Mills Group Managing Director
CONTENTS
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A H E A LT H Y BUSINESS
6
WELCOME TO THE WORLD OF GO SUSHI
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GO SUSHI IN THE BEGINNING
9
WHY CHOOSE GO SUSHI
19 21 22 25 ADD KICK! JUICE BARS
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BEST IN CLASS PA R T N E R S
FRANCHISE PA R T N E R STORIES
OUR MENU
10 12 17 18 THE MARKET OPPORTUNITY
W H AT ’ S I N I T FOR YOU?
WHOLESALE
W H AT D O W E NEED FROM YOU?
27 29 30 32 THE FINANCIAL COMMITMENT
MANAGE TO OWN
WHY GO SUSHI?
CASHFLOW WORKSHEET
34 36 HOW TO JOIN THE GO SUSHI BUSINESS
C O N TA C T D E TA I L S
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WELCOME
TO
THE
WORLD
Go Sushi is committed to strong branding, excellent products, happy customers and great relationships within the Go Sushi franchise network. We are committed to helping you, the Franchise Partner, achieve your full potential. We are dedicated to providing you with the skills, tools and know-how to perform. As part of the Go Sushi team you will also benefit from the vast experience gained over years of brand building. Go Sushi is Australia’s #1 sushi franchise system, offering its ever increasing customer base a fast, fresh sushi product. We have taken an Eastern favourite and given it a Western twist, without losing the essence or flavour of this wholesome and traditional food.
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OF
GO
SUSHI
Go Sushi is an Australian owned and operated company that has changed the way the public view sushi by making it fast healthy food that everyone can enjoy, adults and children alike. We are now serving over 2 million customers a year & served our 10 millionth customer in June 2013.
W H AT I S S U S H I ? Many people think sushi means “raw fish” but it actually means “seasoned rice”. Sushi is a marriage of vinegared rice to other ingredients including chicken, beef, fish and vegetables.
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GO SUSHI IN THE BEGINNING
From our first retail store, which opened in late 1999, and the second, which won Best Restaurant at the Brisbane Fine Food Festival in 2000, Go Sushi’s reputation has set standards that its competitors are trying to match. Incorporating the high standards, quality and service of a restaurant, with the latest Sushi Robot technology, Go Sushi has a proven and successful formula for both customers and Franchise Partners. No previous experience as a sushi chef is required for a Go Sushi franchise. Go Sushi now has over 35 franchised stores throughout Australia with many more planned each year. International Franchises are also underway with a number of countries under negotiation.
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WHY CHOOSE GO SUSHI
SUSHI IS ONE OF THE FASTEST GROWING FOOD CATEGORY’S IN AUSTRALIA We know starting a business is a complex & stressful time & to ensure things happen as smoothly as possible Go Sushi offers you: ◼◼ A proven business formula with High NET profit potential & great margin on goods sold ◼◼ Entry into a turnkey operation ◼◼ IMMEDIATE return & cashflow from Day One
Go Sushi is an award winning system: ◼◼ Winner of DC Strategy Leading Franchisors ◼◼ BRW’s Top 50 fastest growing franchises of 2010 and 2012.
◼◼ Over four weeks business, financial & operational training at Retail Training Group ◼◼ Business, operational & marketing support focused on sales for your store ◼◼ Network information sharing through the Support Office & other Franchise Partners ◼◼ New designed store, presentation display, & menu. 9
THE MARKET OPPORTUNITY
The takeaway & Quick Service Restaurant “QSR” food market is currently a massive $14.2 BILLION business in Australia. This market is set to grow even bigger to $15.5 BILLION by 2015. With a long term trend towards healthier food, sushi is now a significant part of this market & continues to grow. In cities, customer’s sushi tastes are becoming more sophisticated & our menu is ever changing to these tastes. In regional centres we are seeing a massive increase in popularity in sushi & this can be demonstrated by the enormous success of our new stores in Toowoomba, Albury, Whyalla, Bundaberg, Tamworth, Armidale and Bathurst. We are also witnessing the emergence of a gap in the market for delivering sushi products into offices, schools, hospitals & universities. We envisage this market to continue to grow & to become a $0.25 MILLION PER YEAR business for some of our stores.
YOUR BUSINESS OPPORTUNITY T H E A U S T R A L I A N TA K E AWAY F O O D R E TA I L INDUSTRY GROWTH
TH ROW L G A U NN % A 4 . 2 $15.5 bn
$14.2 bn
$14.6 bn
$14.9 bn
$13.8 bn
2009
2010
2011
2012
2015
To assist in greater understanding of the sushi market we commissioned independent research in 2010 (quantitative & focus groups within Brisbane, Sydney, Melbourne). Results from our research clearly show the growing market for sushi and how popular it is becoming. 10
LUNCHTIME PREFERENCE B R I S B A N E , S Y D N E Y, M E L B O U R N E
F R E Q U E N C Y O F E AT I N G TA K E A W AY S U S H I B R I S B A N E , S Y D N E Y, M E L B O U R N E
Burger 6%
Daily 3% Weekly 15%
Rarely 9%
Sushi 31%
Fortnightly 15%
Salad 37%
Sandwiches 26%
Every 2 - 3 months 17%
Once a month 41%
Go Pacific Retail independent research 2010. Qualitative and quantitative research groups held in Sydney, Brisbane and Melbourne
“I eat lighter at lunchtime, so I just want to grab something & go back to my desk. It’s easier if you’ve got sushi”
Sydney customer
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WHAT’S IN IT FOR YOU?
“EVERYTHING WE DO HELPS OUR FRANCHISE PAR TNERS SUCCEED”
Your success is our success. Our franchise system & support is geared to you our Franchise Partner being successful in your business life. Here is a summary of some of the support & systems you can expect when joining our franchise:
“The MTO program is brilliant. It has enabled us to take on our 1st Go Sushi & Kick! Juice Bars store. We wouldn’t have been able to do this otherwise.” 12
Leona Hobson, July 2013 Armidale Franchise Partner
GREAT LOCATION & STORE LAUNCH
◼◼ Site location search, analytics & lease negotiation ◼◼ Store design maximising ”hot spots” exposure ◼◼ Store construction & project management ◼◼ Purchase & installation of all equipment ◼◼ Total “turnkey” package ◼◼ Full marketing plan for store launch.
LOCATION, LOCATION, LOCATION
Location is KEY in retail. No if’s, but’s or maybe’s! Our location & leasing consultants will work with you to find a great location for your business.
◼◼ Local business analysis & area demographics
To ensure optimal positioning of your site, we have developed a stringent set of charting and metrics to minimise business risk. Metrics include:
◼◼ Days of trade available
◼◼ Optimum site position “Scorecard” built on results of current store locations
◼◼ Lease term negotiation is then completed on the site of choice to ensure the business is set up to optimise rent to turnover ratios.
◼◼ Foot traffic analysis & Population density
◼◼ Lease terms provided by the site
◼◼ Competitor proximity
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WHAT’S IN IT FOR YOU?
KNOWLEDGE TO RUN YOUR BUSINESS AT OPTIMUM PERFORMANCE
◼◼ Business management, customer service & compliance training in classroom ◼◼ Point of Sale training to maximise management information from store’s daily, weekly & monthly figures ◼◼ In-store operational training at a Go Sushi store ◼◼ Provision of full operations & systems manuals to operate and run your store 14
◼◼ On-site “pre & post launch” staff training at your store including Boom Merchandising Workshops ◼◼ Over four weeks of training with the Retail Training Group ◼◼ Master Classes with Master Chef Hideo Dekura.
O N G O I N G S U P P O R T & A N A LY S I S FOCUSED ON STORE BOTTOM LINE
◼◼ A proven & tested custom made menu & comprehensive in-store recipe instructions + new product development including seasonal offers & annual “full menu” updates ◼◼ Dedicated support office to advise & consult on the catering function of your business including website sales via Sushi Tribe ◼◼ Group purchasing power with dedicated support office personnel to negotiate on improving pricing, quality & supply
◼◼ Clear Key Performance Indicators including business analysis, seminars, & consulting services to focus on driving the success of your business ◼◼ Annual conferences. Meet Franchise Partners to discuss ideas, improvements & get support ◼◼ Cost of Goods & Labour cost analysis tools for your business analytics ◼◼ Franchise operations & marketing newsletter each month packed full of information.
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WHAT’S IN IT FOR YOU?
MARKETING AND PROMOTIONS TO DRIVE BUSINESS REVENUE
◼◼ Marketing campaign to launch your store: A series or mixture of Local Radio Adverts, TV Adverts, Facebook Adverts or Letterbox Drops, Group Buying Website Local Offers, Newspaper Adverts, or combination, depending on the demographics of your local area ◼◼ National marketing campaigns including advertising & other promotional materials throughout the year ◼◼ Online printing portal to access all marketing tools & campaigns 16
◼◼ Communication with other Franchise Partners via online support systems & the Go Sushi monthly newsletter, My Link ◼◼ Regular updates to the Local Area Marketing manual, to assist in your local marketing plans ◼◼ Local store training, advice & on-line resources ◼◼ The operations & marketing teams will visit your store throughout the year to talk through any areas of improvement &/or innovation with you.
WHOLESALE
POTENTIAL TO ADD $80kTO $100kTO YOUR ANNUAL TURNOVER
Wholesale can do just that! Wholesale is a great way to get your product out in your local area at an affordable cost for schools, businesses, canteens, clubs & delivery vans. Are you worried that you won’t have time to run your own business and push wholesale?
Our reps will: ◼◼ Contact businesses, schools, canteens & clubs in your local area ◼◼ Set up meetings & attend them for you ◼◼ Initiate wholesale orders with new clients
We can help!
◼◼ Set your clients up with an easy system for them to place orders and pay invoices
We have numerous sales reps who can assist you in setting up wholesale from your store.
◼◼ Increase your turnover by $80,000 or more per year! 17
WHAT DO WE NEED FROM YOU?
WE NEED YOU TO:
◼◼ Commit to the development of your business management skills
◼◼ Follow the Go Sushi franchise operations manuals & systems.
◼◼ Commit to understand & abide by the guidelines of the Go Sushi franchise system
In business “the sum is only as good as its parts”! For our franchise network to grow, and grow profitably, we need Franchise Partners with a passion to succeed. Our system has been perfected over a number of years of trading, and we want to work with people who will help strengthen the brand, to help strengthen their own success.
◼◼ Be self-motivated & hardworking to drive the success of your Go Sushi business ◼◼ Pledge to help innovate & grow the Go Sushi business both within your local area & on a national level 18
ADD KICK! JUICE BARS
Back-2-back Kick! Juice Bars and Go Sushi Outlets enable you to take advantage of cost savings and economies of scale in: ◼◼ Rent (only one lease with two stores) A U S T R A L I A’ S N U M B E R O N E HEALTHY FOOD COMBINATION
◼◼ Space (you only need 36 sqm to run both stores)
One site, one leasing payment, and revenue from two stores ......what could be better?
◼◼ Staffing (staff wear co-branded uniforms and work in the busiest section when needed)
Kick! Juice Bars have been successfully paired with Go Sushi stores to drive up daily revenue, while only paying for one lease.
◼◼ Overheads (economies of scale of running two businesses from one site) ◼◼ 40-60% more revenue from your store.
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GO SUSHI / KICK! JUICE BARS W E S T L A N D S W H YA L L A , S O U T H AUSTRALIA F R A N C H I S E PA R T N E R S :
C R A I G & K AY L E N E PA R K I N S O N
Craig contacted Pacific Retail Management back in 2010, originally interested in setting up a Kick! Juice Bars outlet. After discussions held over many months Team Parkinson committed to a combination store – and the rest as they say – is history!! The back 2 back branded store has broken ALL records, with opening day sales exceeding $3,000, and growing to $4,500 a day in its first week!
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BEST IN CLASS PAR TNERS
Without the full support of our partners we cannot reach our business goals. We have hand selected our business partners who support us through service excellence, value and quality of products:
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GO SUSHI MYER CENTRE, ALBURY F R A N C H I S E PA R T N E R S :
J O - A N N E & C L AY T O N WAT T S
“
“We saw a really good market opportunity for sushi in Albury & now that we’re trading, the store is going well” Jo-Anne Watts, April 2011
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We approached Go Sushi after seeing a gap in the market for sushi in Albury. Go Sushi then sprang into action. They found a great site for us, negotiated the lease, built the store, trained us and we opened our store just before Xmas 2010. We were obviously nervous about starting the new business: the capital outlay and potential risks involved. But the store has been a success! Our marketing activity has now kicked in, getting people , to know where we are. The support from Head Office has been fantastic. They’ve really supported us operationally. We’re certainly keen to look at a 2nd store in regional NSW very soon! ”
GO SUSHI TOOWOOMBA, NOOSA, M O R AY F I E L D F R A N C H I S E PA R T N E R S :
K AT H Y & M A R K B L A K E
Mark & Kathy now own 3 Go Sushi Stores.
“We’ve now been Go Sushi Franchise Partners for 6 years. We had a successful Go Sushi business in Toowoomba but at the end of our lease we had to relocate.
The Go Sushi team were just fantastic, negotiating a new lease, designing and setting up a new store to protect our initial investment. Nothing was too much trouble to the head office team. We were obviously concerned about moving location but the new store has just gone from strength to strength.
“The store is growing so quickly” Mark Blake, April 2011
Our sales are increasing in double digits month on month, and year on year sales are up by over 20%. Our store is fully managed. We wanted a business that could ‘stand on its own two feet’ without us being there all the time, and give us a good passive income. Go Sushi is absolutely doing this and we are really pleased with our investment. So much so, we are looking for another location to do another Go Sushi.
”
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GO SUSHI / KICK! JUICE BARS SHOPPING WORLD, KAWANA F R A N C H I S E PA R T N E R S :
CAROLINE & IAN MARTIN
“Go Sushi & the Head Office Team have offered us unbelievable support” Caroline Martin, June 2013
“I wanted to say a huge thank you for today,
it has been an unbelievably fantastic day and I still cannot believe that we were able to hand over a $10k cheque [to Go Sushi’s 10 Millionth Customer}. I also want to say that Go Sushi and the Head Office Team have offered us unbelievable support, the marketing, promotions and every day support that we have had is truly amazing. Also a big thank you to your traveling Operations team for all of their advice and help.
”
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OUR MENU
PLUS ONES Dragon bites, gyoza, and miso soup.
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OUR MENU
VIETNAMESE ROLLS Seafood, Seaweed salad.
Coca-Cola Mount Franklin Lift, Fanta, Sprite Goulburn Valley Juice Nestea Powerade
GYOZA Pork, Vegetable, Seafood.
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THE FINANCIAL COMMITMENT
A Go Sushi franchise requires an investment from $250,000 depending on site selection, store size & location.
This initial investment covers the following: ◼◼ Franchise fee for the brand, systems & support ◼◼ Store location & lease negotiation ◼◼ Complete store design & build. Walk in, & start operating from day one ◼◼ Training in store, in all aspects of the Go Sushi system & Retail Training Group business workshops ◼◼ A full equipment package including Task Retail Point of Sale. All the tools & equipment needed to operate your Go Sushi store ◼◼ A fully co-ordinated marketing campaign for your store launch.
See MANAGE TO OWN page 28
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THE FINANCIAL COMMITMENT
ONGOING CHARGES To maintain the Go Sushi support, system & structure, Franchise Partners are required to pay the following monthly support fees: FRANCHISE SERVICE FEE The Franchise Service Fee covers the costs of administering & managing the Go Sushi franchise, and is payment for the continued use of the Go Sushi trademark, design, manual, system & recipes. The franchise service fee is 6% of turnover, plus GST. MARKETING FUND CONTRIBUTION The Marketing Fund Contribution is accumulated within a group-marketing fund, & used on advertising & marketing costs to promote the brand & products, as a whole. The marketing fund contribution consists of a $5,000 annual fee ($7,500 for Go Sushi/Kick Stores) plus 4% of turnover, plus GST.
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“The store has been a success! Our marketing activity has now kicked in, getting people to know where we are� Jo-Anne Watts, April 2011 Albury Franchise Partner
MANAGE TO OWN
This is why we have developed Go Sushi’s “Manage to Own” program - for entrepreneurs who have the skill, attitude and energy to run their own business, and are being held back because of the up-front capital investment required. So if this sounds like you – it’s time to talk. THE MANAGE TO OWN PROGRAM OFFERS YOU ◼◼ Finance up to 60% of the set up costs
PAY FOR YOUR BUSINESS FROM THE PROFITS YOU MAKE ◼◼ Are you ready to own & run your own business now? ◼◼ Are you ready to join Australia’s #1 sushi franchise? ◼◼ Do you want to pay for the business from the profits you make, with less capital upfront?
We know that whilst a food business has a high profit potential - the shop fit out can make it capital intensive to get into.
◼◼ Full and extensive training with our experienced National Franchise Support Team ◼◼ New owners pay for the business from the p ro fits th e y ma k e ◼◼ Ongoing training to constantly improve business abilities and business profits to new entrepreneurs T O G E T S TA R T E D Y O U W I L L N E E D ◼◼$100K capital ◼◼ Working capital also to start the business 29
WHY GO SUSHI?
“The MTO program is brilliant. It enabled us to
◼◼ Ability to provide a Bank Guarantee to landlord for the lease (normally 3 months rent)
We wouldn’t have been able to do this otherwise.
From there on we will finance the remainder of costs…
take on our 1st Go Sushi & Kick! Juice Bars store. We loved the franchise, the product, the systems, the people but didn’t have access to enough finance. We don’t know of any other franchise system that offers this level of assistance to their Franchise Partners. It shows a genuine belief by Go Sushi in their business that they are prepared to offer this kind of assistance. The MTO program has helped us into our 1st store, and the stepping stone to our 2nd.
”
Leona Hobson, July 2013 Armidale Franchise Partner
1 . E S TA B L I S H E D & R E P U TA B L E B R A N D Go Sushi is Australia’s #1 Sushi Franchise and has a national network of over 35 stores. Voted one of BRW’s ‘Fast Franchises 2012’, the Go Sushi network has strong brand equity and growth potential with an additional 10-20 stores coming into the network each year. 2. STRONG SALES GROWTH Go Sushi stores have experienced strong sales growth year on year and in FY 12/13 stores have averaged a 10% increase in sales versus previous years. 3. COMPREHENSIVE TRAINING Go Sushi provides franchise partners with comprehensive training every step of the way. With over 4 weeks initial training, Go Sushi ensures both you and your team are ready to trade from Day 1!
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4. GROUP BUYING POWER
8. SUPPORT FROM THE EXPERTS
Go Sushi’s bulk purchasing and negotiating power ensures our franchise partners benefit from lower product costs. We have a dedicated Supply Manager - so if you have any issues - solutions are a phone call away.
As an established franchise network, our franchise partners can benefit from our experience and information networks. With support from the National Support Office as well as in store from the field operations team, any questions or issues that arise can be solved quickly to let you continue to drive the business forward. You will also benefit from regular workshops and training sessions.
5. NATIONAL MARKETING & PROMOTIONS Go Sushi’s franchise partners benefit from National promotions conducted by the National Support office. Franchise partners also have access to a huge array of local store marketing opportunities and dedicated designers at the support office.
9 . S T R O N G L O C AT I O N S Ava ila b le a cro s s A u s tra lia N OW! 1 0 . M U LT I - U N I T P O T E N T I A L
6. CATERING & WHOLESALE OPPOR TUNITIES Huge revenue potential for franchise partners. Stores can tap into our dedicated National Wholesale Manager and salesforce to drive revenue in this growth area.
Our Franchise model is very scaleable – and we are looking for business owners who are keen to build their own network of stores
7. ADD KICK! JUICE BARS Providing an additional revenue stream for your business. 31
CASHFLOW WORKSHEET
To assist you in determining the “bottom line” potential of a Go Sushi store the following table (right) is a simple example of how the NET profit relates to store turnover minus costs and expenses. Please note: This example shows profit potential if your store is run well and efficiently and is no guarantee of profit from a Go Sushi store. We advise that you seek independent financial advice to determine whether joining the Go Sushi franchise system is right for you.
“Our sales are increasing in double digits”
AVERAGE
$ 52,000.00 Our average store COG’s run at 27%
30%
$ 15,600.00 $ 36,400.00
AVERAGE
$ 10,000.00 $ 5,833.33 4%
$ 2,080.00
6%
$ 3,120.00
8%
$ 4,160.00 $ 25,193.33
Mark Blake, April 2010 Toowoomba Franchise Partner $ 11,206.67 22%
Please also refer to our Profit Calculator by visiting www.gosushi.com.au or by scanning the QR code to the right with your mobile device.
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$ 134,480.00 * Includes Manager’s wages | Owners wage if “owner operator” business IMPORTANT: All of the above figures are indicative only and are no guarantee of final business running costs. The information provided above is confidential and can not be reproduced, copied or sent on to unauthorised persons.
THE EFFECT OF INCREASED TURNOVER G E N E R A LT I N G E X P O N E N T I A L I N C R E A S E S I N N E T P R O F I T
As rent is a fixed cost, and Cost of Goods is a percentage of turnover (eg.30%) the key in significantly increasing profit is the relationship between turnover and staff costs.
eg. An additional $10,000 per month in turnover may not require any additional staff therefore NET profit will significantly increase.
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HOW TO JOIN THE GO SUSHI BUSINESS
1
3
2
4
PRELIMINARY MEETING. Meet with us to discuss the Go Sushi business, and to raise any questions you may have over and above those outlined on the website and information pack. The more questions the better.
F I L L I N A P P L I C AT I O N F O R M , which includes your experience, who will be managing the business, and tells us a bit more about you as a new owner of a Go Sushi store. You will need to forward a deposit of $5,000 to our legal representative at this point.
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Upon approval of your application and when agreed to go ahead our legal representative will provide you with our DISCLOSURE AND FRANCHISE D O C U M E N T S . In addition, we will work with you to answer any questions that may have been raised by your accountant or solicitor.
Our Go Sushi L E A S I N G C O N S U LTA N T will continue the process of securing a great site for your business.
Once a site is confirmed and lease negotiated you will need to sign the Design and Location: Approval to proceed form and pay $ 1 5 , 0 0 0 to commence design of your store.
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8
6
9
7
FRANCHISE AGREEMENT is signed, followed by payment of the Franchise fee, Marketing and training fees + shop fit-out and equipment.
F I N A L L E A S E S are signed for the selected location.
RETAIL TRAINING GROUP sessions completed in classroom & in-store.
O P E N I N G D A Y followed by ongoing support, with the power of group purchasing, marketing & brand management.
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MARKETING LAUNCH once the store is operating properly.
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THE NEXT STEP
CONTACT INFORMATION
Please contact David Hill on: T +61 2 9425 6217
M +61 403 037 664
E davidhill@pacificretail.com.au We look forward to working with you!
Find us on:
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www.gosushi.com.au
go healthy go fresh
GO SUSHI FRANCHISE INFORMATION PO Box 1411 Lane Cove NSW 1595
P +61 2 9425 6200
F + 61 2 9425 6215
www.gosushi.com.au