Fact Sheet Concept
Indian grocery retail store
Key People
Managing Director, Rajesh Bhatia
Qualifications Required
No formal qualifications are required to be an India at Home franchisee.
Business Established
India at Home was established in 2004.
Franchising Commenced
Franchising commenced in 2009.
Training Provided
You will receive training in shop design and merchandising and the established India at Home retail system. You will not only receive initial training, you will also get ongoing support from head office.
Marketing Support
You receive training in merchandising and a marketing levy will be used to create greater brand awareness for the India at Home name.
Marketing Campaign Examples
See recent campaign examples on this page.
Our Customers
India at Home is not only aimed at the Indian community, but those who love Indian cooking and the Indian way of life.
Capital Investment Required
$150,000 - $500,000
Finance Options
Vendor Finance Available
Number of Units
There are nine India at Home retail outlets throughout Melbourne.
Franchise Agreement Term
5 years
Sites / Territories Available
Territories are available in select locations in all States.
Units Outside Australia:
There are currently no India at Home retail outlets outside of Australia.
Page 1 of 2 Information provided by India At Home and correct as of 9/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact India At Home, call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au
Fact Sheet India At Home India at Home does just that – brings a piece of India right into your home. Not only does India at Home allow you to fill your home with the sounds and smells of India with a huge range of cooking ingredients and musical instruments, it can also provide the sights of India, with a range of furniture, candles and other specialised Indian items. With ‘fast Indian food’ also available in store, that includes savoury meals and sweets, India At Home is serving the complete needs of the Indian food and grocery market – and providing a broad, robust business model at the same time. Not only does India at Home give its customers a true Indian experience by providing all they need and more, it also offers potential franchisees the opportunity to be a part of a successful business with a unique point of difference. After seeing a clear opportunity to play a key role serving the Australian marketplace in its growing demand for Indian culture and cuisine, India at Home was established in 2003. Initially importing and wholesaling products such as Indian savoury’s and sweets, ready to eat food, Indian cosmetic lines, incense sticks, natural green tea and more, the business soon expanded their product line. With demand growing for Indian cuisine, this product expansion also brought about a move beyond just wholesaling, with the opening of a dedicated Indian grocery retail store in Dandenong, Melbourne in 2006. With further outlets opening in quick succession, India At Home has now blossomed to include nine retail stores throughout Australia, making it one of the fastest growing Indian retail businesses in the country. Across these stores, and with several of its own branded products, the level of growth and consumer acceptance of the brand means it is now firmly looking to expand across the country. With the backing of an established brand, a solid and proven import and wholesale history, a network of suppliers, a tried and tested system of support readily available from its team at head office, India at Home offers everything a customer and a potential business owner could need.
Page 2 of 2 Information provided by India At Home and correct as of 9/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact India At Home, call Grant Garraway of The Franchise Shop, at 1300 139 557 or send an email to grant@thefranchiseshop.com.au
www.franchisebuyer.com.au