Kleenit Franchise Kit

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Be your own Boss with a Successful

Kleenit Franchise low cost • high profit margins • multiple revenue streams

Discover how to use our proven systems to generate income from multiple revenue streams, give yourself more time off, and a better quality of life.


about us. Never worked in this industry before? That’s OK... We can teach you the technical skills you need. Don’t worry if you have never worked in this industry before, and you feel you don’t have the knowledge. We will provide a 5 day comprehensive training program for all franchisees at own built training facility. Over these 5 days, you will discover everything you need to know about operating your own Kleenit Franchise.

What we Look for in a Kleenit Franchisee The secret to the Kleenit’s success is its people. Every person from the Directors to the Business Development team and the entire call centre staff are committed to making their business a success and willing to go that extra mile for the customer. Skills critical to all franchisees will be... • A strong work ethic with a focus on customer service • Possess the desire to build a strong business

Much more important than your technical skills is your personality and your attitude. If you are a hard worker, with good people skills and a positive attitude, then you are the type of person we are looking for.

Bonus Audio CD --> Peter Robinson, co−director and founder of the Kleenit franchise group speaks to Bob Kersley as he reveals the story behind Kleenit, and how they have seen profits grow by more than 600% over the last 7 years. Peter discusses the competitive advantage of being a Kleenit franchisee and the benefits you receive when you join the Kleenit Family.

• Good communication skills • Embrace the culture of a team environment.


The Kleenit Story Before we talk about your opportunity, let’s have a look at the background behind the Kleenit story and how the business grew to into the franchise system it is today. Peter Robinson started his own graffiti cleaning company in 1992 and after 12 years in the industry bought Kleenit in 2004 with Mark Wood. Mark joined Peter with experience as the director of an electrical wholesale group where he ran a multi branch wholesale chain, servicing electrical contractors, major industrials and commercial contractors in the UK. After moving to Australia in the year 2000, Mark worked with Rexel Australia where he was responsible for the operation of all branch outlets, major projects and all contract business in WA, managing contracts with some of Australia’s largest companies.

A solid business model that can be expanded across Australia with a turnover of almost $10million and over 35 franchisees

After the purchase of Kleenit in 2004 Pater and Mark spent 2 years behind the scenes creating all of the manuals and other support resources to launch the Kleenit franchise group, and offered the first franchise in late 2006. At this time Kleenit had a $1.2 Million turnover. Fast forward 6 years and Kleenit has a turnover of almost $10 Million, there are over 35 franchisees and the company has become an industry leader. Most impressively 24 of the franchisees are located in Western Australia, proving Kleenit to be a solid business model that can be expanded across Australia with significant opportunities for potential franchisees, especially along Australia’s eastern seaboard.

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Why own your own business? If you are reading this brochure there is a fair chance you have dreamed of owning your own business for quite some time. So there must be something you find attractive about working for yourself. After all, there’s a certain satisfaction in owning your own business and being your own boss. The greatest satisfaction comes from the freedom that you get when the only accountability you have is to yourself and your family. Where you determine when and how often you work. Finally you can take back control of your life, and have the flexibility to enjoy those special moments with your children without having to bow and scrape to a boss. I’m sure you know what it feels like, you want to go to your child’s swimming carnival or athletics day, but you have to get permission, and quite frankly you don’t want to ask. They might not question your commitment to the company out loud, but you can feel it none the less. And if you make a habit of making your family a priority, you can almost kiss those promotions goodbye. Now these special events might only happen a couple of times a year, but having the flexibility to attend can make all the difference in your relationship with your children as they grow up and they will always remember you were there for them. However the best thing with owning your own business is you won’t suddenly turn up to work one day to find that you don’t have a job anymore. Working for yourself in a successful business can give you and your family safety and security. However running your own business does require a significant investment of time and effort. The good news is with a Kleenit franchise we have made it as easy as possible for you to grow your own business and realise your dreams with the support of a successful business system.

A Kleenit franchise offers a wide variety of work. Instead of being stuck in a shop, office or factory... looking at the same 4 walls every day, a Kleenit franchisee can enjoy working outdoors and in a variety of interesting settings.


Services provided

• High Pressure Cleaning

• Graffiti Removal

• Anti Graffiti Coatings

• Pavement Cleaning and Sealing

• Building Washdowns

• Graffiti Management Programs

• Roof and Gutter cleaning

• Factory Floor Cleaning and Coating

• Anti Slip Flooring

• Fire (Smoke) damage Repair

• Chewing Gum Removal

• Many more...

When you provide such a wide range of services your opportunity to profit increases greatly Market Segments Kleenit franchisees are successful because they can provide a wide range of services to a wide range of markets. Domestic Consists of high pressure cleaning of driveways, pool surrounds, patios & decking’s, roof, gutter and house washing and also the application of sealers and coloured paints to driveways, concrete areas and garage floors. Commercial / Industrial Is made up of pressure cleaning of factory floors, exterior building washing, (factories, hotels, fuel stations, shopping centres,) and the application of floor coatings to warehouses, and anti graffiti coatings to commercial structures. Government Is predominantly graffiti removal for councils and state government, but often includes high pressure cleaning of frequently used paved areas such as parks and foreshores. This can include high pressure cleaning of council buildings, schools, BBQ’s, Boat Ramps, Railways and anti graffiti coatings to bridges and other assets.

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How do I know if I’m the right person for a Kleenit Franchise? Some people question if they are the right person for a Kleenit franchise. Have a look below and see if any of these descriptions resonate with you. Being a franchisee with Kleenit is much more about your attitude than your skills. We can teach you the skills you need to do the job, but the right attitude is something you need to bring with you.

You Know You Can Do More Have you always had that niggling feeling that you could do more? Do you feel you are missing out on an opportunity as you spend year after year working for your boss? You see other people working for themselves and making a success of it and you feel that you should be able to do the same. If you feel that your potential is being wasted where you are working now. That you are not given the level of responsibility or recognition that you deserve for your hard work, then a Kleenit franchise may be right for you. The thing people most regret as they get older is they didn’t take advantage of the opportunities that were presented to them. If you have the feeling you could do more than just be an employee all your life, if you feel that you want more control over your life, then a Kleenit Franchise may be your answer.

You Always Wanted to Own Your Own Business... But Don’t Know how to get Started You’ve always wanted to work for yourself, be your own boss, and make the decisions. However it’s a big step and you are not quite sure how to get started. However you may be afraid because you know the failure rate with small business is high and you don’t want to take a chance and risk everything. Especially when there are a few things you are not sure about. The good news is at Kleenit we hold your hand every step of the way and guide you through the process of setting up your business. Usually there is a lot of trial and error involved in starting a business. However with a mature proven system, you can be reassured that you can profit from the experience of people with years in the business. We already know what works and what doesn’t, so you don’t need to go through the trial and error process. You just plug into a proven system and grow your business using our existing expertise and strategies to enable you to provide your family with the lifestyle that you know you deserve.


You Like Working Outdoors There is just something about working outdoors which is just so appealing. You’re not sure if it’s the breeze on your face, the sun on your back or just the fresh air... but working outdoors puts a smile on your face and makes you feel good to be alive. After all, there is nothing worse than being cooped up inside all day, rarely seeing the sunshine and constantly living under artificial light. When you own a Kleenit franchise the majority of your work will be outdoors, you will get to work in different environments, enjoy different views ... and seeing the results of a job well done.

Your Trade has Become a Drag

still get the satisfaction of doing a good job and have the opportunity to take pride in your work. However there will be a much greater variety of work you can perform in the marketplace, each day you can get to do something different. With a Kleenit franchise you get to perform a wide range of services in a wide range of environments providing you with a variety of interesting work choices each day.

We are looking to work with good natured, motivated people, who are looking to make a positive change in their lives. People who are willing to work hard, so they can see the fruits of their labour grow over time.

You have been working in your trade for a few years now and it is starting to become a bit of a drag. Things that were once interesting and enjoyable have now become old hat and boring. It’s completely natural to have a change of interest as you grow older. The chances are you chose your trade whilst you were still a teenager. Although you probably thought you knew a lot about life back then... it may turn out on reflection that you had a few things to learn. So it’s OK now that you are older to reconsider your future, now that you have a wiser and more knowledgeable head on your shoulders. You have discovered over time what you do like and what you don’t like. Your interests have matured and developed as you have... and now seems like as good a time as any to try something new. The good news is that with a Kleenit franchise you

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Territories How they were created, and how they work. Creating the Territories

How the Territories Work

Investing in a Kleenit franchise not only gives you access to proven business systems and operating procedures but gives you exclusive rights to operate within a designated territory.

When you invest in a Kleenit franchise you will have the opportunity to choose a franchised area from those that remain available. You will have exclusive rights to market your services within your designated territory, and all enquiries received in your territory will be passed on you. No other franchisee will be permitted to market their services in your area.

All franchise territories were determined using the latest available census based demographic information. The highly accurate demographic data combined with the industry experience built up over almost a decade enabled the breakdown of the entire country into “units of opportunity”.

Can I work outside my territory? We knew from experience that a commercial or industrial premise provided a greater financial opportunity to a franchisee than a single domestic premise... so this has been taken into consideration when creating the franchise areas.

Yes you can, but only under certain circumstances. 1. There is a vacant territory adjacent to yours At Kleenit we want to help your business be as profitable as possible. So if you are close to a territory that has not yet been purchased by a franchisee, any work that originates in these territories is given (in a fair and equitable manner) to other franchisees close by.

So it’s much more than just the population in an area. We closely examined the land use in each area to give franchisees an equal opportunity in the market place no matter where they work.

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When we work together like this, everyone benefits and makes money

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YYYYYY W W WW WW LLLLLLTTTTTT BBBBBBAAAAAA O O OO OO C C CC CC

LOOKOUT LOOKOUT LOOKOUT LOOKOUT

TCE OZONE OZONE OZONE TCE TCE OZONE OZONE OZONETCE

CTTTTTT CC CC C IA IA IA ISIA IS IS IS IS DIS DD DD RRRD AA ARRR AA A ST ST EL EL ELST EL EL LAUR LAUREL LAUR LAUR LAUR WY WY WY ALMONDWY ALMOND WY ALMOND ALMOND ALMOND YO YO YO YO YORRR YO KK RRRK KK KST ST ST ST ST ST PL PL PL PL PL TOPL TO TO TO TO AAAAAG GG GG NATO NA NA NA NA ANNA AN AN IN IN IN AN AN AN IN IN CC CC C OO OO O UU UU U RR RR R TTTTTT DD DD D RR RR R

ST ST ST ES ES ST ES WAL WAL ESST WAL WALES WAL

YYYYYY W W W W W HHHW IN IN IN IN KKKIN N NNN NKK OO OO O TTTTTO

C NNNC O O O ON AV AV AV AV AV AV

A OO OO ORRR AA AATTTTTTT O RRRRRR TTTFFFFFIE IE SS IELL RRRS SS STTT IE IE LLLD DD DDSSS TTT SSTTTTT PP PPHH HHIL IL ILLLL IL IP IP LIP IP IP IPSSS SSSTTTTTT

D DDD RRD SRRR SSS EES MMMEEE LLLLLMM HOOO HHH H

WHISTLEPIPE WHISTLEPIPE WHISTLEPIPE CT CT WHISTLEPIPE WHISTLEPIPE WHISTLEPIPECT CT CT CT

SSTTTTT TTTTTSSS SSSSSEEEEEE R RRR EEEEER M M MMM SSSSSOOO

D DDD D R RRR R R RR R RR U UUU U HHH H TTTTTH RRR R AAAAAR

AV AV AV THORNLIE THORNLIE AV THORNLIE THORNLIEAV THORNLIE

SSSA AA AA AXXX XXXO OO OO ON NN NN NPPP PPPLLLLLL

Y TT WWYYY CCTTT A WWW EEECCC RRAAA D DRRR IN IN INEE DD DD N IN IN PPPIN NN NN UU UU UPPP U IAIA IAIA LLLLLIA DDDLLLLLL AAAAAALLLLL OOODDD C OOOOOO YYY CC CC WW WW WOOO WWWYYY YYY W WWW WWWY IA IA IA IA IA ILILILIA AAAAW C GGGILILIL CC CC IN IN IR IR IRGGG IN IN VVVVVVIN IR IR VVVVVVIR

RRR RYY R YYYEEEEE LLLLLAAAAANNN NNNEEEE ESSS SSTTTT

3. You are invited to assist another Franchisee Sometimes another franchisee is successful in obtaining a larger contract and needs the assistance of others in the network to deliver on it. If this is the case you may be approached to help deliver this work. PPPLLLLL NNPP ONNN OOO O NSSSSSS NNN HHN OOOHHH JJJJJOO

C CCC C LLLLLIF IF IFIFIF FFFFFO O OO OO R RRR R D DDD D SSSSSTTTT

PPPLLLLLL NNNPPP OO OO ONNN CCCTTTTT SSSO ITITITSSS TTTTTTTTCCC KKKKKKITITIT RRRAAAAAATTT PPPPPPRRR

LL PPP PL SSP SSS SSSS O OS O R RRR ROO

PL PL PL PL NG NGPL NG NG NG RI RING RI RI RI LA LARI LA LA LA BE BELA BE BE BE BE

AAAAAAVVVVVV IN IN IN IN IN IN SSSTTTTTT UUSSS UU AAAAAU

RD RD RD RD RD BREWER BREWER BREWERRD BREWER BREWER BREWER

DDD RRRDDD EEEEEERRR IR IR IR IR IR DD H H HHH RRRDDD KKKKKSSSSS NNNRRR R OOONNN R RR RR ISISISOOO BBBBBEEEEE RRRISISIS RRRR RR RR AAAR H HAAA HH HH

SS SS S PP PP PS BBBP KK KK KBBB RR RR RK AA AA AR BB BB BA RR RR RB EE EE ER DDDE W W WDDD W W OO OO OW CLLLLL PP CCC PP PO P AC AAA RA RRR RR RRR AR AA AA DA DD DD ND NN NN TIN TI TI TI TI TI

PPPPPPO OO O OO SSSSSSTTTTTT LLLLLLIN IN IN IN IN IN G GG GG G SSSSSSTTTT

KEE KKK K EEEN NWW NN NN W WIC W IC IC IC IC K KKK K LK LK LK LK LK

R BAR BAR BARR BAR BAR BAR

CT CT DAMPIERA DAMPIERA DAMPIERA CT CT CT DAMPIERA DAMPIERA DAMPIERACT

PL PL PL PL PL EN EN IDEN ID ID ID LEID LE LE LE LE

RR DDDRRR IXDD IX IX NIX ENNN OEEE HHHOOO PPPPPHHH

D DD DD R RRR D DDD R RRR R OO OO O FFFFO AAAAAFFFFF DD DD D RR RR RD TT TT TR SSSSSTTTTT SS SS ST RR RR RS UU UU UR HH HH HU YY YY YH AA AA AY GG GG GA G

ST ST ST STAPLEHURST STAPLEHURST STAPLEHURSTST ST ST STAPLEHURST STAPLEHURST STAPLEHURST

DDD RR R RR RDDD GG G GG G IN IN IN PPLLLLL IN IN PPPIN AA NPPP NNN AA APPP NNNA AAN AA AA MMMAAA A ANNN W W W W W W YYYYYMM CAAAAA CCC C

TTT SSSSSSTTT TTTTTTTT LLLEEEEEETTT D DDD RRD MLLL MM MM M YYYRRR RRREEEEEE EYY EEE RRRE TTTTTTRRR ORR OOO TTTO S STT SSS

YY YY Y W W WY W W EL EL ELW EL EL KOEL KO KO KO KO KO

RR RR R DDDR AA AA ADDD DD DD RD RR RR RA AAAR NRRR MMMAAA NNN ON OOO DD DO NN NN NEEEMMM DD ND NN NN NN NNN AAA AN OOON SS SS SA S CCCOOO

E RD RD RD GROV GROV GROVEEERD GROV GROV

SSTTTTT YYYSSS ITITITYYY VVVVVVITITIT RRRAAAAAA GRRR GG GG G

SSSSSSTTTT RR RR R EEEEEER W W W W W OOOW BBBBBOOO

YYY WWWYYY NNNWWW OOONNN SSSSSSOOO UUULLLLLL OO OO OUUU CC CC CO C

DDD RRRDDD EEERRR AAALLLLLLEEE YYYYYYAAA

CR CR CR SCR SS SS CR CR ERS ER ER ER ER GGER GG GG GG GG SAGG SA SA SA SA SA

RUPERT RUPERT RUPERT RUPERTST RUPERT RUPERT ST ST ST ST ST

YYY WWWYYY LLLWWW ILILILLLL HHHILILIL N PL PL PL SO SO SO ER ER ER NHHH NN NN PL PL SO SO SOUT UT UT ER ERPL SUMM SUMM SUMM W UT HD UT HD UTHD SUMM SUMM SUMMER W WW WW O HD HD HDOW OW OW O OO OO OW OW OWN D N N PL PL D DD DD N N NPL LLL PL PL PL DDD D PLLL PP PP D NNNP D R DDD RD R RRR R OOONNN RRR DDD D EEED RTTTTT LLLLLLTTTTTTOOO RR RR ER RRR EEE RRR REE BBBE FFFFFR ARRR AA AA IL HHA OBB CCCH OOO RRRO ILILIL IL W W P W CCCHHH W W PRR PPP WY WY WY WY WY WYNY NY NY NY NY NYAR AR AR AR AR ARD D D WY WY D D DWY WY WY WY

NNN DD DD DNNN GGGD EE EE EGGG NNNE LI LI AAALI LI LI LINNN M M M M MAAA RRRM U UU UU URRR TO TO TO TO TO TO PL PL R RPL PL R PL HELIDO HELIDOR R HELIDO HELIDO HELIDO

DDD RR R RR RDDD IN IN IN IN IN W KKKIN W W W WEEE SS SS SKKK W AAAS EEEE G EE EE ER GG GG GAAA RR RR RO OO OO OCCC CCCLLLLLL

MAUD MAUD MAUD RD RD MAUDRD MAUD MAUD RD RD RD

HIB HIB HIB BER BERTIA BER HIB HIBBER HIB BER BER TIA TIACT CT TIA TIA TIA CT CT CT CT

6058 6058 6058 6058 6058 6058 Forrestfield Forrestfield Forrestfield

AAAAAASSS SSSPPPPPP EEEEEENNN NNNCCC CCCTTTTTT

BBBBBBIC IC IC IC IC ICKKK KKKLLLLLLEEE EEEYYYYYY R RR RR RD DD DD D

BBBBBBO O OO OO N NN NN N EEEEEEW W WW WW O OO OO O O OO H HH OO O HH HYYYYYY D DD DD D TTTTTTHHH C CC CC C HHHEEEEEE TTTTTT PPPPPPLLL LLL

YYY WWWYYY RR RR RWWW EEER IM IM IMEEE IM IM IM AAATTTTTT LLLLLLAAA

SSSSSTTTTT IN IN IN IN KKKKKIN AAAAAPPPPP R RRR

RANDAL RAN RAN RAN RAN RAN DALLL DAL DAL DAL WY WY WY LLLWY WY

PIGEON PIGEON PIGEON CT CT PIGEON PIGEON PIGEONCT CT CT CT

TU TU TU TU R RRRLE LE LEY LE YYYC CTT CC CC C TTT CC CC CH HH HH HAAAAAA SSSSSSEEE EEECCC CCCTTTTTT

TTTTTTOO OOOOO OOOTTT TTTIN IN IN IN IN IN G GG GG G SSSSSSTTTTTT

6107 6107 6107 6107 6107 6107 Cannington Cannington Cannington LOWTH RD RD LOWTH LOWTHRD RD LOWTH RD

SSSSSTTTTT M MMM M IA IA IA IA LLLIA IL ILILIL IL W W W W W

RRRDDD DDD RRRDD NNRR RRRR ONNN OOO TTTO EEEEERRR SSSSTTT CCC C NN NN N RRREEEEEE PPPEEEEE PPPPPPRRR SSSSSPP

DD DD D RR RR R R LLEEEEE AAAAALLL DD DD D RRSSSSS EEEEERRR IVIV IVIV IV RR RR R R

CCCLLLLL NCCC CL CL ONNN NNNCL CL CL CL COOO CCC TO TO TO IN IN IN TO TONNN IN EAAA BR INTO BR BR BR BR BRIN BBBBEEE EEEEEDD DDDWWW WWAAA AAR RR RRDDD DDSSS SSSTTTTTT

SSSSSTTTTT LLLLLL EEELLL PPPPPBBBBB M MMM AAAM CCCAA

DDD R RDD RRR EEEEELLLLL UUSSS OOOUUU ROO RRR AAAR C CAA CC CC

M M MM MM AAAAAARRR RRRR RIO RR RR IO IO IO IO TTTTTS AAAAAR RTT RRR SSSTTT TTT TTTH HUU HHH UUURRR RR SSSTTT TT WIM W W IMBL W W IM IM IM BLED BL BL BL EDON ED ED ED ON ON ON ON ST ST ST ST ST

LLLLLLUUU UUUYYY YYYEEEEEE R RA RR RR AAAVVV VV

W W W HA W HA W HA WHA HART HA RT RT RTON RT RT ON ON ONRD ON ON RD RD TTTTTTOOO RD RD OOOMMM MMAAA AAAH HH HRRR HH RRRD DD D DD

DDD RRRDDD DD DD DRRR LLLD IEIEIELLL FFFFFIEIEIE EEEFFFFFF HHHEEE SSSSSSHHH

REDSHANKCL REDSHANK REDSHANK CL REDSHANK REDSHANK CL CL CL

TINTO TINTORD TINTO RD RD RD RD

D DDD RRRD RRRRR IE IERR PPIE MPPP MMM M DAAAAA DDD D

LLLCT C C C CT CT NDE NDE NDE NDE NDELLL ARU ARU ARUNDE ARU

BRUCE BRUCE BRUCE RD RD BRUCE BRUCE BRUCERD RD RD RD

W W W W IS ISISIS TTTTEEE R RRR IA IA IA IA C CCC C TTTTT

BBBBBBEEEEE D DDD D FFFFFO O OOO RRRDD DDDCC CCCRRR RR

RRR C CC CC CRR LLLLLLL E EEE ELL W W W W TTTW NNN NTT AAAN C CCC CAA DDD CCTTTTT R GGGCCC RR RR RDD W W W GGG GGG EEEG W W P OOO O DDDO PEE PPP DDD DDD AAAD D DDD DAA

SSSTTTTTT OOOSSS INOOO IN IN IN IN IN AAASSSSSS CAAA CC CC C

AY AY AY AYER AY AY ER ER ERRD ER ER RD RD RD RD RD

BALDWIN BALDW BALDW BALDW INST ST IN ST IN IN ST ST

DDD D RRD LLLRRR LLLLLL NNN NAAAAA RRR RN UUUR KKKKKUU

DDD R RR RDDD RR TT TT TT TT TT TT TO TO TO S TO TO SS STO SS

DDD R RR RR RDDD YY YY Y AAAY RR RR RAAA RRRR U UU UU URRR M MM MM M

YY YY Y W W WY W W NN NN NW EE EE EN KK KK KE IT IT ITK AA AA AIT IT IT A

M MM MM M AAAAAAC C CC CC KKKKKKAAAAAA YYYYYYSSS SSSTTTTTT

SSTTTTT EEE ESSS LLE OOOLLL OOO OOOO PPP PO P

SSSSSTTTTT UUU O OOO O NNN N EEEEEN R RRR R

YYYYY W W WWW IE IEIEIE ZZZZZIE N N NNN BBBBBEEE

YYYYY W W W W W W N NNN N OOO O SSO ITITITSSS R RRR RITIT

W W W W W WAAA AAAVVVVVV EEEEEERRR RRRLLLLLL EEEEEEYYY YYYYYY YYYW W W W W W W W WYYY W W SSSW YYY R RSSS RR RR IE IE IE IE IE LLLLLLIE IL ILIL ILIL VVVVVVIL

SSSTTTTTT EEESSS GEEE IEGGG LLLLIEIEIE

TIP TIP TIP TIPPIN TIP TIP PIN PIN PING PIN PIN G G RD RD GRD G G RD RD RD

DD DD D RRRD EEERRR LLLLLLEEE DDDAAAAAA W W WDDD W W EEEW KKKKKKEEE

PPPLLLLLL AAAPPP INAAA IN IN IN IN TTTIN NTTT NN NN AAAN SSSSSSAAA

ROMNEY ROMNEYWY ROMNEY WY ROMNEY ROMNEY WY WY WY

AV AV AV IL ILAV AV IL IL CEC CECIL CEC CEC CEC

BRIAR BRIARPL BRIAR PL BRIAR BRIAR PL PL PL

6147 6147 6147 6147 6147 Langford Langford Langford

SSSTTTTTT EEESSS INEE IN IN IN IN TTTIN NNNTTT EEEEEENNN SSSTTTTTT AAALLLLLL DDDSSS VVVVVVAAA RRRDDD ORRR OO OO FFFO DFFF DD DD AAAD RRRAAA BBBBBBRRR

PPPLLLLLL LLLPPP UUULLLLLLLL BBBBBBUUU

D RRRDDD EERRR RREEE UUURRR SSSSSSUU EAAAA REEE TTTTRRR AAA ALL A LLLLLLLEEE EENNN CCC CTT C TTT

RD RD RD RIVERRD RIVER RIVER RD RD RIVER

R RRR CR CCC YYC LEYYY LE LE RRLE LE PURRR PU PU PU PU RD RD RD RDRD WY WY WY RD D D D ORD O RD RD WY WY O DWY D CAR CAR O CARD DFO CAR JAC JAC DF ODF JACCAR DF DF O JAC JAC OO O O O O O WO W W W W

YY W W WYYY W W AAW AA VVA VV OOV OO KKKO ELLLLLLKK EE ZZZZZEE

M M PULL PULL PULL PULL PULL PULLM

PL PL PL PL PL E EPL EEE HA HA HA HA HA HA CW CW CW M M M CW CW M M MCW

BB

N N N N UN UN UNN UN UN UN

DR DR DR BE BE BE EEEDR

DDD RR RRDDD R YYYYY SSBBBBB RR RRSSS EER MMEEE OOOMMM SSSSSOO

CT CT VIOLA VIOLA VIOLACT CT CT VIOLA VIOLA VIOLA

Y YYY Y EEEW W W W W PLL PPP P LLL

CT CT WESTMINSTER WESTMINSTER CT WESTMINSTER CT WESTMINSTER WESTMINSTERCT

SSSTTTTTT EEESSS VVVVVEEE EEEEEEAAAAA RRR R TTTTTR

SSTTTTT DSSS DD DD ND ONNN MOOO HMMM ICHHH IC IC RIC RRR

T TTT SSTTTTT T NSSS NNN KKSSS TTT OON CKKK CCCTTT ITOOO IT OOCCC IT YYYYYYCCC CO IT RIT RRR R RR RRR CCCO RR RR R ER EE EE DE DDD ILLLL RR RR R EEEEEER D SSS SPP WILILIL WWW S SSSSSSPPPPPP PPPE EEE EYY Y YYY YYYPPP WY W W W W PPLLLLL ELW EL EL REL RRR EL UUR SAUUU SA SA SA SA

TR TR TR TREM TR TR EM EM EMAN EM EM AN AN ANDR AN AN DR DR DRA DR DR W W AW AA AA WY W W Y YY YY WY WY WY BOHEMIA BOHEMIAWY WY BOHEMIA BOHEMIA BOHEMIA

P PP PP PA AA AA AG GG GG GD DD DD DE Y EE EE EN O O YY YY YO NN NN NPPP O O OU UU UU UN PPPLLLLLL G G NN NN NG G G GLA LA LA LA LA LA

SSSTTTTTT NNNSSS OO OO ONNN NN NN NO NN NN NN AAAN HH HH HAAA CC CC CH C

LLL PPPPPPLLL VVV KKKAAAAAA AAVVV SSTTTTT ITITITKKK GGAAA INGGG IN SSSSS IN SSSSSSITITIT M MM ISISSSS MININ EEM KKKISISIS FFFFFLLLEEE R RRR R PPPPPLLLLL UUU U PPPPPU SSSTTTTTT G YY YSSS YY GGG G EEEY AAAAANNN DDDLLLLLLEEE AAAAAYYYYY INDDD IN IN IN IN RIN RR RR W PPPLLLLLL BR BB BB DDD WWW W B EPPP EE EE RRRDDD SE SS SS OS OO OO NRRR NN NN RO RR RR AAAN R MAAA MM MM SQ SQ SQ M SQ EY EYSQ EY RL RL AAAPPPPPP AAVVV RL RL DE DE DE HHHAAA DERL AL KKKKKAAA AL AL CHHH CC CC AL ALDE R C RRR R OOO O YYYYYO

BBAA QQQUU B AAALLLLLLBBB UUUEEEEE BBBA IR IR EEEEEN NNN NSS BBBIR IR IR IRIII SSSPPP IIIC CC CC CLLLLL PPAAAAA RRR RKK R KKKRRR RRD DDD D

WI WI WI WIST WI WI ST ST STER ST ST ER ER ERIA ER ER IA IA IAW IA IA W W WY W W Y YY YY

T TTT CT CC CC EC EEE ITE IT IT AIT AAA IT WA W W W W

SSSSSSTTTTTT RR RR R AAAAAAR SSSSSSTTTTTT

CCCTTTTTT LLLCCC EEEEEELLL AAAPPPPPP CC CC CAAA C

SSTTTTT NNSSS OONNN LLL DDDOOO LLLCCCL AALLLLL LL REEEEE RRR W WAAA TTR W W W EEETTT PPPPPEE

RRRTTTTT EERRR IDEEE ID ID SIDID SSS RRRS ERR EE EE TTTE A ATTT AA AA W W W W W W

6106 6106 6106 6106 6106 Welshpool Welshpool Welshpool Welshpool Welshpool

CT CT CT W W CT CT W W WCT RO RO RO RO ROW OD OD OD OD OD ODRO WO WO WO WO WO WO

YYYYYAA SSSEEE AAALLLLLLLL EEVVVVV LLLAAAAAA MM M MM WWW W EEEEEN NNN NOO M W BBB EEEEED OOOAAA BBBEEEEEEEEE DD DD D AAKKK EEEWWW GGG G G EEEEEPPP KKSSSSSSSS WWWYYY SSTTTTT YYY PPLLLLL

CA CARO CA ROLY RO RO RO LYNN LY LY LY N PL PL NPL N PL PL

TE TE TE TE MP M M M PPPEEE ST ST ST RLE ERRR ST ST LE LE LE LE LE LEST LE LEYYY IST IST IST ISTLE IST TH TH YYC CCCLL TH THIST TH TH DD DD DOOO D LLL OOOWWW WWWDDD DDDSSS SSSTTTTTT

D DDD RRRD GGRR NNGGG ONNN OOO RO RRR R ORRR OOO O

BABE BABE BABE BABEL BABE RD RD LRD LLL RD RD

RRRD DD DD D

GLASSFO GLASSFO GLASSFO GLASSFO GLASSFO GLASSFORD RD RD RD RD RD RD RDRD RD RD RD

WENDRON WENDRON WENDRONST ST ST ST WENDRON WENDRON WENDRON ST ST

MILESRD MILES RD MILES RD MILES MILES RD RD

YYYYYAAA LLLLLLLLLUU UUUPPP PPPPP STTTT PPLLLLL FFFFSSS R ARRR YYY Y HAAA W WY H HHH W W HHHW WHHH H WWW YYY YH AAAAALLL NNN NY AAAN BBBBBAAAAA LLSSSSSEEEEE LB LBAA LB U YYYYY UUU AAALB U A CCC EEERRR C RRSS CCLLLLL SSSTTTTT

RD RD RD DUFFRD DUFF DUFF RD RD DUFF DUFF DUFF

RD RD RD RD RD AN ANRD AN AN AN LM LMAN LM LM LM KIELM KIE KIE KIE KIE KIE PL PL PL JEROME JEROME JEROME JEROME JEROME

DR DR DR WILLERI WILLERIDR DR WILLERI WILLERI WILLERI

AAAAAAVVVVVV N N NN NN O OO OO TTTTTTO C CC CC AAAAAAC

SSSSSTTT W W WW WW O OO OO BBBBBBO PPPPPLLLLL NNN N AAAAAN MMM M LLLLLM ILILIL IL TTTTTIL

6148 6148 6148 6148 6148 Riverton Riverton Riverton Riverton Riverton Riverton

PL PL PL PL PL PL IN IN IN IN IN IN RW RW RW RW RW KI KI KI KI KI KIRW GL GL GL KILLARA KILLARA KILLARA DR DR GL GL GL KILLARADR KILLARA KILLARA DR DR DR EN EN ENMO EN EN MO MO MO MO YYAV SCYLLA SCYLLACT YY CT SCYLLA AV AV CT CT SCYLLA AV SCYLLA AV AV CT CT CT CT ICH ICHCT ICH CL ICH YOR CL YORICH NCL CL YOR N YOR YOR KIRN N KIR KIR KIR ILLYA ILLYARRIE ILLYA RRIEPL ILLYA ILLYA RRIE PL CL CL RRIE RRIE POLO POLO POLO PL PL PL CL CL CL POLOCL POLO POLO CT CT KIMCT KIM CT KIM CT KIM KIM

DR DR PANAMUNA PANAMUNA PANAMUNA DR DR DR PANAMUNA PANAMUNADR

ST ST ST OND OND OND OND DUM DUM DUM DUM DUM DUMOND

V VE VV VV ER EE EE RV RR RR VA VV VV AIN AA AA IN IN INW IN IN W W WYYY W W YYY ST ST ADA ADA ADA ST ST ST ADAST ADA ADA

ADERYN ADERYN ADERYN PL PL ADERYNPL ADERYN ADERYN PL PL PL

LE LE LE LE LE AC AC NNNAC AC AC AC IN IN PPPIN IN IN INNNN E EE EE EPPP TH TH TH TH TH TH

DDD RRR R RDD NN NN N N OOO O TTO IXIXTTT RRRIXIXIX BBBBBBRR

SSSSSSH HHH HIEIE IE IE IERRR RR SSSTTT TT

D DD DD R R RR RR EEEEEEEEE RRREEE U UR UU UU O OO OO DDDO NNNDDD EEEENNN W W W WW W

HIGH HIGH HIGH RD RD HIGH HIGH HIGHRD RD RD RD

VAHLAND VAHLAND VAHLAND AV AV VAHLAND VAHLAND VAHLANDAV AV AV AV CT CT CT CT CT CAMBUS CAMBUS CAMBUS CAMBUS CAMBUS CAMBUSCT

ST ST ST ROY ROYST ROY ST ST SSSSSSTTTTTT LLLLLLEEEEEE O OO OO PPPO AAAAAALLLLLLPPP W W W W W W

T TTT SST DSSS DDD RD RR RR OR OOO SSSTTTTTT FO FFF F NN NN NSSS EE EE EN EE EE EE UU UU UE QQ QU Q QQ

SSTTTTTT TTTTTSSS NN NN EEEEEN ID ID ID ID ID EEESSSSSS RREEE PPPPPRRR

PPPPPLLLLLL AAAAAN N NNN SSSSSSAAA EEEEETTTTT AAAVVVVVV IL SSSSSSTTTTT ILLLL ILIL ILIL LLLPPP PPPLLLLLL R RRR DDR SDDD SSS MS M M M AM AAA A D D D ADDD AAA A

WELSHPOOL WELSHPOOL WELSHPOOL RD RD WELSHPOOL WELSHPOOL WELSHPOOLRD RD RD RD

UPP UUU U PPPNNN O OOO O R RRR R SSSSSTTTTT

CL CL LYN LYN LYN CL CL CL LYNCL LYN LYN

CL CL CL NCL RE RENNN RE RE W WRE W W W

6102 6102 6102 6102 6102 Bentley Bentley Bentley Bentley Bentley

RRR DDD DRR NNND TO TO TONN RR RR TO RTO R VE VE VE VE VE VE

RIGAAA RIG RIG RIG RIG RIG CR CR CR AAACR CR CR

KA KA KA KA KA RRR REE EE R EE EE EE LA LA LA LA LA RRRDDD D

WOOLLEYST WOOLLEY WOOLLEY ST ST ST WOOLLEY WOOLLEY WOOLLEY ST ST

LLLLLPPPPP R RR RR EEER H HEE HHH IS IS IS IS FFFFFIS G G GG GG IN IN IN IN KKKKKIN

MW MW LLLMW MW MW TEA TEA TEA TEA TEA TEALLLMW

WIRTHCL WIRTH CL WIRTH CL WIRTH WIRTH CL CL

ST ST ST ST TH TH TH TH TH NI NI NI NITH ZE ZE ZE ZE

TTT T CCCT EEE ECC RRRE RRR RRRR OOOR D DDD DOO

RD RD RD KEITHRD KEITH RD KEITH KEITH KEITH

CR CR NCR N CR CR N MA MA MA SS SS MANN SS SSMA MO MO MO MOSS MO

PL PL R RPL PL PL PL R R R ME ME MER ME ME LAR LAR LARME LAR LAR

ST ST WHYALLA WHYALLA WHYALLA ST ST ST WHYALLA WHYALLA WHYALLAST

SSSTTTTT SSSSSSSS R RRR AAAAAR M SSSTTTTTT M MMM HHHSSS IG IG IGHHH IG IG EEEIG LLLLLLEEE RR RR RAAAAAA R

CT CT CT CT CT LLS LLS LLS LLS KE KE KE KE KELLS

KANELLA KANELLA KANELLA RD RD KANELLARD KANELLA KANELLA RD RD RD

SSSSSSTTTTTT MM MM M AAAAAAM H HH HH H D DD DD D NN NN N YYYYYYN W WW WW W

PPPPPPLLLLLL EEEEEEYYYYYY DDD R NN NN N AAAAAAN RDDD RR RR G G GG GG KKKKKKEEEEEE IN IN IN IN IN NIN NN NN NNNN A ANNN AA AA M M MM MM

TRICIA TRICIACT CT CT TRICIA CT TRICIA TRICIA CT

DR DR DR DR DR EDYDR EDY EDY EDY EDY ANGEDY ANG ANG ANG ANG KALANG KAL KAL KAL KAL KAL

WILBER WILBER WILBER ST ST WILBERST WILBER WILBER ST ST ST ST ST ST ST ST BB BB BB BB WE WE WE WE

CL CL CL LITIC LITICCL CL LITIC LITIC LITIC

AV AV YAV YYY AV AV PARRY PARR PARR PARR PARR

BRIDGET BRIDGETPL BRIDGET BRIDGET BRIDGET PL PL PL PL

TTT ISSSSSTT INIII IN IN ZZZZZIN AZZZZ MAAA MMM

DR DR DR DR DR DDDDR ANDDD AN AN AN AN BRAN BR BR BR BR BR

CR CR CR WATERSBY WATERSBYCR CR WATERSBY WATERSBY WATERSBY

LANACT LANA CT CT LANA CT LANA LANA CT DR DR DR N N N DR DR KOOLA KOOLA KOOLA NDR N PL PL PL LEA LEA LEA CL CL IN IN KOOLAN KOOLA KOOLA PL PL IN LEA LEA LEACL CL CL CL INPL MAPL MAPL MAPL MAPL MAPLIN HWY HWY LEACH LEACH LEACH HWY HWY HWY LEACH LEACH LEACHHWY ST JANET JANET ST JANET ST ST JANET JANETST MELROSE MELROSEST ST ST MELROSE ST MELROSE MELROSE ST

YYY Y W WY W W TTT TW NNNT GGG GEEENN EEE EG RRR RE R

RD RD DUMAS DUMASRD DUMAS

AV AV AV POTTERAV POTTER AV POTTER POTTER POTTER AV KLEM KLEM AV KLEM AV AV KLEMAV KLEM

AV AV AV PARKSIDEAV PARKSIDE PARKSIDE AV AV PARKSIDE PARKSIDE PARKSIDE

RD RD REYNOLDS REYNOLDS REYNOLDSRD

CT CT CT CT CT CT

M M M M M MUL UL UL UL UL ULLI LI LI LI LI LING NG NG NG NG NGAR AR AR AR AR ARCL CL CL CL CL CL

TTTTTU UUU ULL LLLLLLLAA AAAMMM OOO O O RRR REE R EEECCC CCLLLLLL

EEE PD PD PD PD PD PDEEE INT INT INT INT INT PO PO PO PO POINT ER ER ER LT LT LT ER ERPO LT LTER SA SA SA SA SA SALT

RD RD RD RD RD RD AY AY AY AY AY LWAY LW LW LW SE SE SELW SST ST ST S ST ST

AV AV AV LEY LEY LEY AV AV BEAZ BEAZ BEAZ LEYAV LEY BEAZLEY BEAZ BEAZ YARA YA YA YA YA RA RA RA RA LLAAA LL LL LL LL PL PL AAAPL PL PL

LLL PP PP P PLL YY YY Y LE LE LE TTTLE LE LE AA AA ATTT EEEA HH HH H HEEE W W W W W W

AP AP AP APOL AP AP OL OL OLLO OL OL LO LO LOWY LO LO WY WY WY WY WY

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Consequently Kleenit territories can vary in geographic size by a considerable amount. Franchises closer to the CBD tend to be smaller in area, but are equal in opportunity when compared to the larger areas on the city fringes and in rural areas. K eenI

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2. You have a pre-existing relationship If you have a pre-existing professional relationship with a person you have worked with in the past and they ask you to come and do some work for them, you have the flexibility to accept this work, even if it is in the territory of another franchisee. This enables you to continue to benefit and profit from your past and existing relationships.

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The Benefits of Partnering with the Kleenit Group Let’s face it... starting a business on your own can be difficult and quite overwhelming, especially if you have never done it before. It can be a big scary leap at the best of times, so we want you to be clear about the support you will get in starting your own business with Kleenit, and why there are considerable benefits to connecting with a successful business through a franchise system. In the business world you can get into business 3 ways... 1. Start your business from scratch 2. Buy an existing business 3. Buy a franchise

The long term success rate of people who invest in a franchise is at least 3 times greater than those who start their own business. So smart people will often look to buy an existing business or a franchise where all the systems are in place, all of the mistakes have already been made... and the model is stable and successful. Currently people buying a business will expect to pay 1 – 2 times annual turnover. Here at Kleenit we want to give you every opportunity to profit from your decision to join us, so the investment you make in your business will be very competitive when compared to any other opportunity.

By far the riskiest of the three is to start your business from scratch. Unless you already have an excellent knowledge in your industry, chances are you will make a lot of mistakes and run the very real risk of failing like most people who start a business. ABS statistics show that after 5 years, only 25% of businesses started remain trading, however in a franchise, 95% of business owners remain in business after 5 years.

100%

Business Success Rate (at 5 years)

90% 80% 70% 60% 50% 40% 30% 20% 10%

9 Non franchise

Franchise


What do I Get When I Invest in a Kleenit Franchise? One of the huge benefits you get with a franchise is you get to plug your business into a proven, successful system. You don’t have to start from scratch and work it all out yourself. If you have ever been in business before you will understand that just doing the ‘work’ is only part of what is involved in running a business. If you look behind any business there is a lot going on that is invisible to your customer. All of this ‘invisible work’ takes, time, effort and money and can be a burden to the business owner. The good news is when you invest in a Kleenit franchise a lot of these tasks are taken care of so you can get straight to work and earn money by serving your clients and growing your business. Let’s have a look at what you get when you invest in a Kleenit franchise.

Full Training When you invest in a Kleenit franchise you will get a week’s full time training at the dedicated Kleenit training facility in Perth. Here you will be given a comprehensive induction to all aspects of the business including: • Hands on training with the equipment including how it is used, maintained and checked • How to avoid damage to property you are cleaning, and where the risks lie • How to price and quote a job so that you charge the right amount of money • The law and legislation as it relates to our industry. What you can and can’t do and what you need special licences and training for. • Full safety training not only in the use of the equipment, but in your work processes. • Full environmental safety training in how to minimise damage to the environment from use of chemicals. • Workplace procedures and checklists developed to make your business effective, efficient and compliant with all rules and regulations (and our own Accredited Quality Assurance Systems which are a vital to the work which we tender for) • How to process the paperwork from your job so you get paid with the minimum of fuss • Business training in how to run and grow your business

Even if you are completely new to the industry, after spending a week in our dedicated training facility you will have a complete understanding of how to perform your duties effectively, efficiently and safely. You will be confident in your ability to handle the work you secure, and understand that if you have any questions help is only a phone call away.

after spending a week in our dedicated training facility you will have a complete understanding of how to perform your duties effectively, efficiently and safely


Centralised Invoicing and Payment Collection One big benefit’s in joining the Kleenit Group is the back office support you receive on an ongoing basis. Kleenit take care of all the invoicing and debt collection on your behalf. So you don’t have to come home from a day out doing your job only to have to sit down and spend hours sending invoices to get paid for the work you have already done. Once you complete the job, the Kleenit head office will issue the invoice and collect the payment. Once the payment is received by the Kleenit head office it is quickly passed on to you (less royalty).

Tendered Contract Work At Kleenit we compete for state and local government contracts to provide graffiti removal services. We have a long track record of successfully securing work through the tender process. When we win a tender, the work is made available to the franchisee who is located in that geographic area. On occasion they need to secure the assistance of other franchisees to deliver on these contracts. Of course we cannot guarantee this work to franchisees, because we cannot guarantee we will be successful in securing a contract in your franchise area.

When we win a tender, the work is made available to the franchisee who is located in that geographic area

11


Our commitment to health and safety excellence Proprietary Blend of Graffiti Remover

No Need to Carry Large Amounts of Expensive Stock

One of the services we deliver to the market is the graffiti removal. This type of work forms the base for a lot of the large tendered contracts we secure for local government and state government departments.

When you invest in a Kleenit franchise you don’t have to carry or hold a large volume of stock and chemicals. Holding stock can be a financial drain for any business because money is tied up in stock that cannot be used elsewhere. However with Kleenit, apart from some tins of paint, there are only 4 chemicals you need to have...

Over the last 6 years Kleenit has developed its own proprietary blend of graffiti remover. Other graffiti removal products used in our industry contains dangerous chemicals which are banned in the USA and also in Europe, but strangely enough are still legal in Australia. There is a reason why these chemicals have been banned; they are dangerous to the environment and also hazardous to the health of people who have repeated exposure to them. At Kleenit we care about our franchisees, and do not want to put them in danger through repeated exposure to these chemicals. So we engaged a chemist to blend 3 graffiti removal products which are environmentally friendly and biodegradable. Over the last 6 years these chemicals have been refined and re-blended as graffitists use new substances to mark public property.

• • • •

Delicate - (Slow release for sensitive surfaces) Wipe Off - (Medium release) Eraser - (Aggressive. For brick, concrete and surfaces that cannot be damaged.) Force Clean - (Pave cleaning detergent)

You will use other chemicals from time to time depending on the job you are doing, however you will only purchase these on a job by job basis, depending upon your requirements. So there is no need to have a lot of money tied up in stock... which improves the cash flow of your business.

By being proactive Kleenit is able to stay ahead of the competition, and if these dangerous chemicals in other products are ever banned in Australia, we won’t get caught out if there is ever a change. It will be business as usual for Kleenit as other operators in our industry scramble to find something else they can use. However the biggest benefit by far is the increased safety for our Franchisees and their employees. They are not exposed to dangerous chemicals or hydrocarbon fumes on a constant basis avoiding long term health issues.

Kleenit has developed its own proprietary blend of graffiti remover


Australian / New Zealand Standard Quality Assurance Accreditation (ISO 9001) As one of our valued franchise owners you will be part of a Quality Assured business. The ISO 9001 accreditation is an acknowledgement of the quality assurance standards that underpin the business and provide the basis for our commitment to excellence in everything we do. To achieve this accreditation Kleenit developed comprehensive policies, standards and procedures which passed and assessment by an external authorised body. This process is extremely comprehensive and involved a considerable amount of work (and expense). The accreditation is highly regarded by government bodies and continues to provide Kleenit with an advantage over non accredited companies in the tender process. These policies, standards and procedures are built into the Kleenit operating procedures and the paperwork you are trained in as a part of your induction program. The good news is that as a Kleenit franchisee you get this accreditation, and the benefits it brings wihout having to do all the work, and in 2013 Kleenit is pursuing further environmental, WHS and OHS accreditations.

13


A proven marketing strategy, taking advantage of the latest technologies. Ranking Website The internet is now the leading media for people who are searching for a business to purchase products and services from. A strong internet presence is now a requirement for a successful business. Kleenit has a strong internet presence which enables it to secure work all around the country for its franchisees. Once we receive an enquiry it is sent directly to the franchisee in that territory. Not only do we achieve good organic rankings for the website but we also spend over $10,000 a month on our Google ad words advertising. This is pay per click advertising which enables us to accurately target people who are already searching for the type of work which we perform. For many in our industry who are not computer enthusiasts, the thought of buying a domain name and URL, setting up a website, getting the hosting, organising the graphics and the videos, the auto responders, doing the search engine optimisation, and then setting up a pay per click advertising might sound like a bit of a nightmare... not to mention the stress, money and confusion involved.

However as a Kleenit franchisee you get to benefit from all the work already done here so all you have to do is accept the jobs and go and do the work.

iPad CRM System In mid 2013 Kleenit will launch an iPad CRM (Customer Relationship Management) System which will revolutionise the way you do business and interact with customers. It will improve the professionalism of each franchisee, make your job easier, and give you a distinct competitive advantage in the market place.

It streamlines the entire process from quoting to payment collection, and even has an automated marketing function which automatically contacts past clients with the potential to secure repeat work for you and you don’t have to lift a finger.

Due to commercial confidentially I cannot disclose all of the features this CRM system which, at the time of writing is currently in development.

The competitive advantage this will give you will be significant, and even when it is operational it may take our competitors some time to work out exactly what we are doing here. So we certainly don’t want to give any of them the ‘heads up’ on our new secret weapon.

The investment Kleenit is making in this technology will be over $100,000. This is not something that can be duplicated by a small stand alone operator, and the introduction of technologies such as this will only help widen the gap between Kleenit and any competitor.


Group Based Marketing

Established and Growing Brand

Each franchisee contributes a flat monthly contribution to the group marketing fund which enables us to leverage our marketing efforts and enable marketing to be undertaken which would not be possible for any single franchisee.

The Kleenit brand in the high pressure cleaning and graffiti industry continues to grow and gain strength. With almost all WA franchises taken, and a growing presence in 3 other states, the foundation for growth is strong. A growing presence in the marketplace will benefit all franchisees as the brand recognition continues to grow and Kleenit .

This group marketing does not eliminate the need to complete your own marketing tasks and continued efforts to build relationships with potential clients, but it does give us access to certain medias which will enable the continued growth of the franchise as a whole bringing more profits into the pocket of individual franchisees.

The investment you make in your franchise over and above the cost of equipment gives you access to all of the above mentioned benefits to make your business a success from the beginning.

Business Training & Support Kleenit has engaged Business Essentials as consultants to work with us and to provide business training and support for all franchisees. Your first contact with Business Essentials will have been through your enquiry regarding a franchise opportunity. Not only will they help you with your enquiry about a franchise, but once you make the decision to become a franchisee they will work closely with you to help you grow your own business and secure your own clients so you can continue to grow your business to even greater success. When you invest in a Kleenit franchise you are buying your own business.

15


So how does a Kleenit Franchise compare to starting your own business? For people looking to enter the high pressure cleaning and graffiti removal industry you really have two choices. You can set up your own business in the same industry doing the same kind of work or you can invest in a Kleenit Franchise. To get an accurate comparison what is involved in each one, let’s have a look at them both side by side. Benefit Full list and knowledge of all equipment and attachments required to commence your business. Full training in use of all equipment including how to avoid damaging the surface you are supposed to be cleaning. Ranking website with lead generation funnelling enquiries through to you. Conduct keyword research and established effective online marketing campaign. Size and scope to enable the business to compete for large tenders. Tenders won in your area ‘handed over’ to you to complete the work without you having to lift a finger. ‘Hand’s off’ - Done for you invoicing and debt collection Access to specially designed blend of environmentally friendly biodegradable graffiti remover. Australian / New Zealand Standard Quality Assurance System accreditation in OHS, WHS and Environmental Management iPad based CRM (Customer Relationship Management) System. For quoting, invoicing and advanced marketing functions. Business Training and support to show you how to get more customers and grow your business Established and Growing Brand Recognition Guaranteed Income

Do it yourself

Kleenit Franchise

O O O O O O O O O O O O O

P P P P P P P P P P P P O

When you do anything yourself for the first time there are always several costs involved. •

Time - This is often the time you take to get it right... the time it takes to make the mistakes, and fix them again. The time it takes to develop your job... from getting the customer to getting paid and everything in between. All the time you spend working out how you will operate, getting it set up and fixing the things that aren’t right is time you are working but not earning any money.

• Money - This is the cost of starting from scratch and of learning on the job. The costs of not being known in the marketplace, not having marketing material or repeat customers. The costs of buying the inferior or unnecessary having to replacing or repair a surface you damaged which you are supposed to be cleaning. • Frustration - The frustration of wasted time and money. The frustration of spending time doing work but not getting paid for it, when setting up the things you need for a successful business. The frustration of not having anyone you can turn to for advice or just a sympathetic ear when something isn’t working properly When you look at the investment you make in a Kleenit franchise, you are making an investment in a business that has been tried and tested, and you get all the benefits of this experience.


Start up expenses (Costs incurred before commencement) Franchise Fee

Estimated Amount

Your Estimate (from research)

60,000

20,000

Water blaster/hose/lance/reel*

5,190

Water heater and fittings*

3,150

180

1,650

Telescopic lance (7mtr) c/w gutter cleaning attachment

450

Foaming gun and accessories

450

400 Litre water tank and fittings*

900

Extension ladder

250

Sand lance

241

Assorted tools

500

60

1,500

95

1,200

Advisers fees

800

Licences

300

Stationery

350

Miscellaneous

100

Initial Stock incl some consumables

900

$98,266

Equipment Motor Vehicle*

Turbo lance attachment Whirlaway floor cleaner 20�*

Water hose Signwriting* Business Commencement Costs Business name registration Legal fees

Total (exclusive of GST)

Note: All figures are GST EXCLUSIVE * Indicates that item may be financed through a lease or hire purchase arrangement. Motor Vehicle costs based on purchase of a Mazda Ute Discuss finance options Discuss first months living expenses This financial information does not constitute financial advice and should not be taken as such. All figures provided are estimated based on actual costs of running the business. They do not represent a guarantee or a promise that these results will be achieved. It is recommended that you accept these figures and assumptions as a guide only and that you seek independent financial advice in relation to this information.

17


Income and expense forecast Productive Service Hours Per Week

Own Estimate 30

40

50

3,000

4,000

5,000

$3,000

$4,000

$5,000

Royalties @ 15% of Gross Sales

450

600

750

Marketing Fees

140

140

140

40

40

40

300

400

500

Equipment Maintenance

25

35

40

Local Area Marketing

22

26

28

Fuel and Oil (Machinery)

30

40

50

Stationery and Postage

11

13

14

Telephone

15

20

25

100

120

140

12

16

18

Bank Fees

6

8

9

Uniforms

6

8

9

TOTAL OPERATING EXPENSES

$1,157

$1,466

$1,763

NET PROFIT

$1,843

$2,534

$3,237

INCOME Services (Productive hours x $100 p.h.*) TOTAL SALES LESS OPERATING EXPENSES Fixed Expenses

Insurance Variable Expenses Product costs

Motor Vehicle Expenses Accounting Fees

(before tax and borrowing costs)

Note: All figures are GST EXCLUSIVE * This figure represents a productive service hour including labour and products

This financial information does not constitute financial advice and should not be taken as such. All figures provided are estimated based on actual costs of running the business. They do not represent a guarantee or a promise that these results will be achieved. It is recommended that you accept these figures and assumptions as a guide only and that you seek independent financial advice in relation to this information.


The first steps to starting your brand new business Initial Enquiry

• Receive Information on Franchise Opportunity and complete application form.

7 - 10 days

• Meet with a member of the Kleenit team for an indepth discussions and interview.

1-2 days

• Pay $1,500.00 refundable deposit. • Receive copies of diclosure document and draft franchisee agreement (This document is what you would take to your solicitor and accountant for advice.)

14 days

• Pay $4,000 (Deducted from overall franchisee fee) for preparation of franchise agreement in your name.

14 days

• Pay balance of $61,000.00 including GST.

5 days

• Attend training academy in WA for 1 week. Kleenit Training Acadamy has scheduled training every 2 months.

Right away

• Start your business as a Franchisee!

19


Frequently asked questions... Why can’t you guarantee an income? Can I grow and expand my business? How often do you hold induction training for the incoming franchises? What happens if we have another recession? How do I choose my Territory? Do I pay ongoing royalties like other franchises? How often am I paid? Can I speak to the existing franchisees? Why can’t you guarantee an income? According to the franchise code in Australia it is illegal to guarantee earnings in a franchise system, however at Kleenit there is a lot that we do to help you generate income in your business. 1. Established Brand 2. Established Marketing System and website 3. Business Coaching 4. Tendered Contracts Experience has shown that franchisees that approach their franchise like a business and take control of seeking their own opportunities grow a substantially stronger business than the ones who sit back a bit more and wait for opportunity to come to them.

Can I grow and Expand my Business? Yes you can. However you must remember that your territory is limited to a certain geographic area. So although you may expand your business and take on employees you cannot encroach on the territory of another franchisee. However experience has shown us that a franchisee can have great success expanding their business whilst remaining in the confines of their chosen territory.

How often do you hold induction training for the incoming franchises? The week long training and orientation session for incoming franchisees are conducted every 2 months. As we begin the process of discussing this opportunity with you we will advise you of the coming dates for training and orientation. If possible we try to set you up so you can quickly make a start in your business after the weeks training in Perth.

What happens if we have another recession? During the last recession a lot of businesses suffered, however here at Kleenit, it was business as usual. Our secret is the diverse number of services provided to a wide range of clients. During the last GFC the type of work we did changed. In boom times everything is new, so new driveways and new paving needed cleaning and sealing. When times are hard the pendulum swings from new to renovate. So instead of replacing paving people decide to clean it instead to ‘look good a bit longer’. The same happens for building wash downs and general high pressure cleaning services. However we find the demand for graffiti removal and graffiti coatings remains consistent.


How do I choose my Territory? Most franchisees choose a territory which is close to their home so they don’t have to travel much for their work. You are able to choose your territory from the remaining territories available at the time of your enquiry.

Do I pay ongoing royalties like other franchises?

Can I speak to the existing franchisees? Yes. As you move through the process we will provide you with the contact details of franchisees in your state so you can make contact and ask them about their experience as a Kleenit Franchisee. When you receive the Disclosure Document you will get the contact details of all Kleenit franchisees.

Yes. Any franchise system you join will require you to make an initial investment in the franchise as well as a small royalty on earnings. In the case of Kleenit you would pay a total 15% royalty on your turnover. This covers the cost of the ongoing support you receive from the 9 people working in the team at the head office. These people keep your business moving. They do all of the group marketing, send out the jobs, take care of all the invoicing, paperwork and debt collection. They build and maintain the business systems and obtain the accreditations which enable you secure or work on larger contracts.... and a lot of other things. This ensures your job is as simple as possible. You get to focus on getting the job done with a minimal amount of paperwork. You can rest easy at night knowing that as long as you follow our simple systems there is nothing else you have to do.

How often am I paid? Once we have received payment for the work you have completed we sent it through to you within 24 hours (less the 15% royalty). For domestic work we have recently moved to credit card as being the primary source of payment. So you can usually expect payment in a matter of days. For commercial and industrial work terms are 14 days. For Local Government contracts the standard 30 day terms apply. We recommend that franchisees have at least one month’s living expenses to draw upon when they commence working as a franchisee.

During the last recession a lot of businesses suffered, however here at Kleenit, it was business as usual.

21


job done. As a first time franchisee... “I was very sceptical about moving into The Kleenit business. I have always worked for myself, ran the day to day duties, billed my clients etc. and to suddenly have a network working with you and for you was a huge relief. The support I received from day one is still as strong 2yrs later. I found that all the franchisees are also more than eager to help albeit after the initial week’s training my questions were few and far betwen. To sum up all of the above, I truly wish I had moved over to Kleenit years ago. My quality of life has improved tremendously and on a day to day basis I have to admit I look forward to work” Paul Brent, Kleenit Applecross WA 0430 777 400

Taking the Next Step If you would like to take the next step towards owning your own Kleenit franchise, the first step is to complete the enclosed Application Form. After we have received your application form you will be contacted by a Kleenit team member where they will discuss your interest 1:1 with you and assist you with any further information you need as well as helping you through the process of starting your very own business.


Take the next step to owning your own Kleenit Franchise

23


Perth Office Unit 1/524 Abernethy Rd Kewdale, WA 6105 admin@kleenit.com.au Queensland Office Suite 30710 Southport Central T3 9 Lawson St Southport, QLD 4215 adminqld@kleenit.com.au Victoria Office 405 Riversdale Road Hawthorn East VIC 3123 admin@kleenit.com.au New South Wales Office Suite 18 15-17 Kildare Road Blacktown, NSW 2148 adminnsw@kleenit.com.au

Head Office 1/524 Abernethy Road Kewdale, WA 6105 Fax (08) 9378 4311

1800 2 55336 1800 2 KLEENIT

www.kleenit.com.au


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