S T A E B G NOTHIN H S E R F FARM
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Thank you for taking the time to enquire about a Yarra Valley Farms franchise business opportunity. I hope you find the enclosed information useful in your quest for the right opportunity. Just before you dive into the data, I would like to take a brief moment to share with you some of the Yarra Valley Farms story. !"##"$%"&&'($)"#*+$,"+$-#'".'/$,0.1$.1#''$2'($34"&+5 6 To create a significant difference in a very old industry; 7 To give people a great opportunity to balance a great earning business with a great lifestyle; 8 To become the most valued fruit and vegetable supplier in the Hospitality Industry – Something we are achieving by getting the first 2 goals right! 9'5 • Were established September 1, 2001. • Operated as a normal wholesaler / distributor for a period of 18 months. • Developed the franchising strategy with `advice and support from the Australian Graduate School of Management. • Are the first and only organisation within the fruit and vegetable industry to adopt the franchising concept. • We operate in over 20 territories and have grown over 3000% using this business model. • Our mission is to provide the very best, fresh quality produce along with great service and great value to our customers each and every time they order form our franchisees. We cater primarily to the hospitality industry, as well as care facilities and the education sector. Since starting the business it has grown well beyond my expectations and I am extremely excited about the industry and the opportunities that lay ahead. Having been through it myself I understand how important it is for you to feel comfortable about the business opportunity you decide to take up. This opportunity isn’t for everyone and it is why we will never pressure you for a decision! It is also important that we select like minded people to represent our brand in their exclusive territories. After you have looked at all the relevant information please complete the application form via our web site at www.yarravalleyfarms.com. au so that we can understand you and your needs better. We will then need to get together and see if a Yarra Valley Farms franchise is for you! I look forward to meeting you and getting to know you very soon. Bill Kollatos Founder
ABOUT US
Yarra Valley Farms was established on September 1, 2001. From the outset, the core focus of the company was to provide quality fresh produce to the hospitality industry with a dynamic combination of great service and fantastic prices.
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By the following year, the Yarra Valley Farms’ customer base was growing rapidly, and management were striving heavily to service their customers on a personal basis, as if the company were set up exclusively to service that one customer.
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s This is when the concept of franchising originated. This concept would in effect give owner-operated franchisees a localised run to service, and the personal touch could be kept with each and every customer within this growing organisation.
POINT OF DIFFERENCE
s Yarra Valley Farms and each of our franchisees are basically in a partnership, together servicing the hospitality industry; together doing the job that most competitors try to do on their own. s Our partnership with our franchisees gives Yarra Valley Farms the time and ability to offer their customers all the benefits of a large company such as buying power, product information, internet ordering, delivery support and a larger product range, whilst still giving them the benefits of a smaller business in the form of an owner-operated franchisee.
PRODUCTS
s Yarra Valley Farms is primarily about providing a service of delivering fresh produce to the hospitality industry. s We service our customers by providing market feedback and helping them save money by ensuring they are using the right products for their needs. s Currently we supply:
Fruit and Vegetables Herbs Eggs Juice Milk and Dairy Products Processed Fruit and Vegetables
VISION
FREEDOM
s Yarra Valley Farms’ total success is based on their franchisees. Our vision is: “To be the most valued Fruit & Vegetable Supplier in the Hospitality Industry, via our strong relationships with our Owner-operated Franchised partners” s People sometimes forget that a large reason to enter into your own business is to have freedom and flexibility; freedom and flexibility to be able to take time off to have a holiday or to fulfil personal commitments. s Yarra Valley Farms gives you this freedom and flexibility by having support systems that allow you to take time off and have qualified Yarra Valley Farms support personnel maintain your customers while you are gone.
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YARRA VALLEY FARMS FRANCHISES
WHAT YARRA VALLEY FARMS DOES FOR YOU
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Yarra Valley Farms is proud to offer distribution territories throughout Victoria to service the Hospitality Industry with Fresh Fruit & Vegetables and related products. We want like minded people to share in our success as a prominent supplier of fresh produce, currently servicing some of Victoria‘s best known bars, cafes, restaurants, hotels, take-away food outlets, schools, and care facilities. Applications to become a Yarra Valley Farms Franchisee are welcome from people who are customer focused and willing to service existing customers as well as further grow their business in their designated area. Our customer offer is unique in that by franchising localised runs within the fruit and vegetable industry, we offer a superior level of service whilst giving our customers value for money on one of the largest range of Fruit and Vegetables in the industry. At full force we are anticipating that this vision will revolutionise the entire industry, and completely change the way the general public, be it commercial or domestic, buy their produce. The biggest difference with Yarra Valley Farms is that we consider our relationships with our franchisees of the highest importance. This is because the success of Yarra Valley Farms is totally dependant on the success of each and every individual franchisee. Therefore, franchisee support in all aspects of our business is a key focus. We are a progressive organisation who, with the assistance of technology, modern management techniques, and advanced operational processes is able to support franchisees at a very high level.
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Yarra Valley Farms processes all your orders Yarra Valley Farms packs all orders for you Yarra Valley Farms prints out all your invoices Technology assisted packing to reduce errors Tailored Ordering Solutions Internet Ordering Marketing Support 360 Degree Feedback Delivery Relief Service
EVER CONSIDERED WORKING FOR YOURSELF?
HOW DO I FIND THE RIGHT BUSINESS FOR ME?
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Remember the time when it was a swear word to say “I want some quality of life?” The time when a good work ethic meant doing a twelve hour shift and having your boss say “well done, you’re a real asset!” The time when you were proud of being an important part of your company but quietly feeling that you deserved more, or could do better for your family in the time spent with them and the money you made to help secure yours and their future? Well I got to tell you, times have changed! These days it’s OK to say “I am capable and hardworking and now I want to use my skills to secure my future as well as spend more time doing the things that I want to do!” These days it’s OK to say “I want to control my work rather than my work control me!” These are good reasons why we see an ever increasing amount of people choosing to be their own boss. To feel the satisfaction of being in control of their lives and to have every penny earned by them to be in their pocket. What many do these days is not unwise. They decide to go at it themselves. They think about something that they can see themselves doing and enjoying and go for it! They buy a café, retail shop, etc. Something that makes money for them, gives them satisfaction with each dollar earned, and better yet, no unreasonable boss to deal with. Unfortunately this is not always the pretty picture that one paints in his/her head. Many people find that it is increasingly difficult to be responsible for everything! They realise that having staff is not always simple. They are suddenly faced with all these different personalities with all these different individual needs that they have to manage. They fall under the threat of being that boss they once despised. They find themselves working long hours. All of a sudden, they need to be many things all at once; the cleaner in the morning and the bookkeeper in the evening. All the little jobs that were once someone else’s problem just became theirs. So why do they stick with it? Because they do not want to work for someone else! And they want to reap the rewards of their skills! This is where franchising can help. There is merit in owning your own business. But there is even more merit if this business has a proven formula for success like good franchises have. Furthermore, a good franchise has a great system. A good franchise has a system that takes much of the hidden time, cost and worry out of running your business. So don’t despair, there are many opportunities out there. But make sure that the franchise you find is in an industry or business that you will enjoy. Furthermore, make sure it will provide peace of mind. That if you are not motivated by managing staff that it is a business that does not have any. That if you want to be able to take time off, a holiday with the kids or a couple of weeks down the beach with your wife, that this business will give you that freedom and security. The list may change for each and every one of you. The important thing is to make sure that the new venture you are about to engage in fulfils all those requirements. Make a list of everything that is important to you and your family and make sure that each and every opportunity you look for ticks the box on each and every one of them.
FAQ’S
s What are my average operating hours of work?
Your average operating hours are from 6am – Midday.
s Do I need to be an expert in Fruit & Vegetables?
NO. Part of your training encompasses in depth product knowledge learning.
s Do I need to have worked in sales?
NO. Having worked in sales is an advantage but not essential. The Yarra Valley Farms Training and Sales Material go a long way in supporting you in growing your business.
s Can I grow my business?
YES. It is one of the KPI’s that a franchise must adhere to.
s Do I need a Truck License?
NO. Our vehicles can be driven with a car license.
s Do I need to carry stock?
NO. Yarra Valley Farms will process and pack all your orders thus diminishing the need for you to carry stock.
s Do I create my own Invoices?
NO. All the background work is taken care of by YVF, all you need to do is come to work in the morning, load your truck and service your customers.
s Do I organise my own daily deliveries?
NO. Yarra Valley Farms’ tailored software solutions tell you where you need to go on a daily basis.
s Can I go on a holiday?
YES! As it is your business you can go on holidays and YVF will support you by servicing your run whilst you are away.
s What do I get trained in?
You will be trained extensively in all facets of your business, Sales, Marketing, Administration, Finance, and Product knowledge.
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I get from Yarra Valley Farms? As well as ongoing support in all facets of the business, we also have a major accounts division to assist in your business growth. Furthermore, we have fortnightly franchisee business development meetings to help support the success of your business and keep you on track.
s Is YVF competitive in the market?
YES. Because of our buying power and relationships with growers direct we are extremely competitive. Once you add to this all of our customer value initiatives, never seen before in this industry, the story our franchisees have to tell is fascinating.
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