Fact Sheet Concept
Home based Greeting Card Franchise.
Key People
Caroline Esmond, Master Franchisee Australia Simon Warren-Gash, Chairman Mark Thompson, Managing Director Richard Cage – International Sales and Marketing Manager Martin Parks – Art Director
Qualifications Required
We look for people; • Who are confident in customer relations. •Have a strong desire to change their lives through being successful in business. •Who want to work from home and have somewhere to store stock. •Who have their own transport to visit retailers and deliver stock. •Who want the flexibility the franchise provides, however, are still prepared to put the same effort in as they would in a usual job.
Business Established
The Original Poster Company is the world’s largest greeting card franchise; the company was founded in 1991 in the UK, and we have successfully grown throughout Europe, America, Canada, South America and now, Australia.
Franchising Commenced
Franchising commenced in 1991, and all 66 territories in the UK were sold within 2 years. Franchising commenced in Australia on a very small scale in 2006, but we are now ready to roll out all remanding territories in Australia.
Training Provided
All new franchise owners follow an initial comprehensive training programme with regular on-going field support in the field. This provides you with all the support you need to grow your sales and keep overheads low, whilst achieving great profit margins.
Marketing Support
Your Business development Manager will provide you with marketing support and training, while the Original Poster team will develop relations hips with regional groups and national customers on your behalf. Development of the area is achieved by meeting with local retail owners and holding a 10 minute fun presentation. Unlike most other franchises, there are no monthly advertising fund contributions, as OPC believes it is essential for us to support your marketing to ensure success.
Page 1 of 3 Information provided by The Original Poster Company and correct as of 2/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact The Original Poster Company, call Caroline Esmond, Master Franchisee, at 0413151510 or send an email to caroline@originalposter.com
www.franchisebuyer.com.au
Fact Sheet How the franchise works:
The Original Poster Company produces and designs high quality, fast selling, greeting cards, bags and wrap. The cards are supplied to retail outlets on consignment, so there is no upfront cost for stock for the retailer. Running an Original Poster Company (OPC) Franchise is a proven simple operation which is designed to be profitable, productive and cost efficient. •You install a planned greeting card range in an independent retail outlet or a National Account store •You service your outlet once a month to maintain the display by restocking and developing the ranges •You collect your money for the stock sold or invoice the National Account via our Support Centre •You do not need previous experience in greeting cards or selling as excellent training is provided •You can operate an Original Poster Company franchise from home and use a family sized car for the business With an Original Poster Company franchise you have full on-going support and training, National Accounts, unique products and a proven opportunity to make money and grow your capital investment!
Marketing Campaign Examples:
View recent campaign examples on this page for our franchise owners to use.
Our Customers:
Everyone. A survey by Ofcorn showed Australia to be the second largest senders of greeting cards per capita in the world.
Capital Investment Required:
The initial exclusive start-up fee is $38,595. Each franchisee must have available development money to grow their business and finance to support them, while their business develops.
Number of Units:
There are 9 Original Poster Company franchises throughout Australia and over 200 around the world.
Franchise Agreement Term:
The Original Poster Company offers a five year renewable licence.
Sites / Territories Available:
The Original Poster Company has exclusive sites available throughout Australia.These sites are limited, with just 28 available nationally, and 9 already sold.
Units Outside Australia:
Original Poster Company has over 200 units throughout America, Europe and Australasia.
Finance Options:
N/A
FAQ:
Read and or download The Original Poster Company’s FAQ sheet on this profile page. Page 2 of 3
Information provided by The Original Poster Company and correct as of 2/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact The Original Poster Company, call Caroline Esmond, Master Franchisee, at 0413151510 or send an email to caroline@originalposter.com
www.franchisebuyer.com.au
Fact Sheet The Original Poster Company The Original Poster Company is the number one franchised distributor of greeting cards in the world. This is because we are not only a business that appeals to many potential franchisees, and offer a product that appeals to a wide range of people, but our consignment business model gives our franchisees the ability to get their product into a large number of stores. This is because the retailer only pays for products they actually sell! Our presence in so many retail outlets globally, and now in Australia, is largely due to this consignment model. Our experience has shown us that this leads to strong goodwill being fostered with the retailers that carry our product, this allows us to increase our product in store, and is the cornerstone of our successful franchise network. Our home-based franchisee network has been distributing our own exclusive industry-leading greeting cards and ancillary products to thousands of retail stores across the World since 1991. Offering a unique range of greeting cards and ancillary products for more than 20 years, at The Original Poster Company we have a reputation for offering a popular and diverse range, including some of the fastest selling designs in the greeting card industry. Any occasion becomes a special occasion with The Original Poster Company’s cards, gift wrap and gift cards, and extensive training is given to every franchisee to ensure they make their customers’ experience a great one. Franchisee training and support includes store merchandising, delivery and customer displays, ensuring each business owner knows how to effectively display their product to the customer, while appealing to the retailer as well. But it’s not only the range of cards that appeal to franchisees, customers and retailers, as The Original Poster Company use Forest Stewardship Council approved paper in their envelopes, meaning they are not only visually appealing, but also environmentally friendly. So with something for the franchisee, the retailer and the consumer, it’s no wonder why at The Original Poster Company, we are the number one franchised distributor of greeting cards in the world today.
Page 3 of 3 Information provided by The Original Poster Company and correct as of 2/4/13 - while all care is taken, information should always be confirmed with franchisor. To contact The Original Poster Company, call Caroline Esmond, Master Franchisee, at 0413151510 or send an email to caroline@originalposter.com
www.franchisebuyer.com.au