Why Choose a The Successful Investor Franchise?
1300 800 886 www.thesuccessfulinvestor.com.au
Contents
Why Choose a The Successful Investor Franchise?
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Low Overheads
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A Proven System
01
You Are Not Alone
01
A Proven Marketing Strategy
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Our Partner Program
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Our Web Strategy
02
Property Investment Analysis (PIA) Software
02
Support
02
Reception
02
Comprehensive Training & Support
02
Becoming a Property Expert
02
General business - Day to Day Operations
02
Mentoring Program
02
The Success Program
03
Projects team
03
Compliance
03
Contracts Team
03
Your TSI Head Office Support Team
04
Our Franchise Offer Includes
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Franchise Term
05
Territory
05
Current Pricing
05
Ongoing Fees
05
Other expenses
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Why Choose a The Successful Investor Franchise? Low Overheads This is your opportunity to join a successful growing business with a low initial investment and low running costs. At first you may choose to work from home. You will however, need to have a professional office available for client presentations and to provide an office address for marketing material and the TSI website. Our franchise provides the flexibility to work the hours you want that fit in with your lifestyle. Your investment is mostly limited to your franchise fee, plus any extra marketing you decide to undertake. You will already have most tools that you’ll need to run this business, e.g. a phone, computer, printer and reliable car. As your business grows you may choose to establish an exclusive TSI office. Our current results show this is an option for a successful franchisee. A Proven System The Successful Investor has spent several years developing a system that allows franchisees to focus on doing what they do best: working with people to help them grow their wealth. The Success Program
helps to achieve this by establishing a process that takes clients from their first contact with TSI, right through to the purchase of a suitable property. We have also developed a simple prequalification questionnaire for clients to complete prior to having a meeting, so you only spend your valuable time with clients who have the potential to invest. You Are Not Alone A dedicated team in head office does all the paperwork associated with the Success Program for you, which means you spend your time growing your business and meeting with clients. We also have a specialist property team who sources investment properties and matches them to your clients’ needs. They will provide you with comprehensive details and cash flow reports on each property everything you need to present to the client as their property expert. Once a property is reserved our contracts team take control of most of the paperwork. Again that leaves you free to concentrate on growing your business and meeting potential clients and referral partners. 1
A Proven Marketing Strategy At TSI we have developed two programs for marketing your business to gain new clients: The Partner Program, and a web strategy. These are equally important, as you will receive enquiries from both avenues. Our Partner Program: This is a referral system where you meet with finance professionals, such as accountants and mortgage brokers, to establish a professional relationship. The major advantage for these professionals when they refer their clients to TSI is that we operate in a strict no pressure environment and always put their clients’ interests first. A second motivation for some professionals when considering referring to TSI is the opportunity for them to create a second income stream. You may already have a network of existing contacts that would like to benefit from your services as a new TSI franchisee as well as earn extra income. Carrying out this strategy will be a vital component in your success. Our Web Strategy: This marketing strategy is based around a modern web site that offers free, high quality content to property investors. The content is aimed at educating people about property investment and keeping them safe when they do invest. Our web strategy is supported by a social media strategy that will promote your business in the forums of: Facebook, Twitter, LinkedIn, YouTube and Google +. This online social media presence will be combined with a powerful Search Engine Optimisation program that promotes your franchise. This SEO strategy combined with our alliance with NAB will help promote your franchise. The marketing component of your franchise fee will be invested in these strategies, as well as a targeted PR campaign. Property Investment Analysis (PIA) Software This software has been specifically customised for TSI. You will receive training on its functions and the reports you can produce with it. You will also learn how to present these reports and explain them to your clients. These reports are an essential part of keeping clients safe and a valuable tool in explaining the suitability of a property to a client. Support As a franchisee you will have access to a dedicated support team to help you grow your franchise to the level you desire. If you wish, you can also participate in fortnightly webcam meeting sessions to assist you in running your franchise. These sessions may cover such topics as prospective clients, finding new partners, property updates and new TSI developments. They will also provide advice on local area marketing, conversion rates and business development plans. Your attendance at these meetings will be at your discretion, and will be held with the TSI Franchise Development Manager.
TSI will do whatever we can to help you be successful in this franchise, you cannot rely solely on support from TSI to be successful. Reception As a franchisee you will have access to The Successful Investor Reception team, who will answer phones and take messages when you are in meetings during business hours (9am - 5pm EST). Comprehensive Training & Support The training component is divided into several areas: Becoming a Property Expert As a franchisee, you are the property expert for your clients, so your training will cover all the basics that will allow you to become one. Initially, one week of training will be held in Melbourne at the TSI head office. This will cover our operations as set out below. It will also include training in all aspects of property investing, ranging from how someone qualifies for a loan through to how depreciation works. We will also train you in what constitutes advice that you are legally able to give, and what questions from clients you will need to refer to other professionals. Some self-education is required in becoming a franchisee, including reading some books that will provide you with a good knowledge of property investment. The depth of your property knowledge will improve over time, and until then we will provide answers to all questions you or your clients have. General business - Day to Day Operations This training covers general business operations, including your responsibilities as a franchisee and the responsibilities of TSI as the franchisor. The training is partnered with a comprehensive operations manual and training on how to use the CRM (Customer Relationship Management) software system. Your training will cover company history, our mission, vision and values and the responsibilities of each of the TSI Head Office members. You will also be trained on frequently used company terms and their meanings. Mentoring Program For the first six months from your franchise launch you will receive monthly business mentoring sessions to help your new company on its path to success. This program is designed to assist you in establishing your franchise, as the first six months is the period that sets a foundation for your success. The mentoring program will be overseen by TSI Director Paul Ebbels, who has many years experience as a business mentor and an in depth knowledge of our industry and TSI in particular. Paul will appoint your mentor and work directly with them on your business in those first six months.
Individual business development meetings in person, via phone or via webcam will also be organised with the Franchise Development Manager. It is helpful to remember that a franchise is your business, and whilst 2
The Success Program Training will include the processes and systems of the Success Program plus the reason behind it. The Success Program involves several meetings and questionnaires as well as educating your client in property investment. Your training will include tracking an existing client through the Success Program in our office. The Client Experience Team will show you how the information you collect from your client during the Success Program is processed in the National Office.
Compliance The Successful Investor (the Franchisor) is a licensed Real Estate Agent and as a Franchisee you are not required to have a Real Estate Licence. As a TSI Franchisee you will have a referral relationship with the TSI Franchisor where property consultant who is a licensed real estate agent will facilitate the sale of property. As part of adding credibility to your franchise you may consider it beneficial to obtain your own sub agents license at some point.
Projects team You will be trained on the process the projects team go through when selecting properties by a team member. You will understand why many properties are rejected by TSI and the difference between 4 and 5 star properties. To keep our clients safe, the projects team has a set of criteria that must be met before a property is recommend, which you will learn. You will see all projects on our stock list, and what we look for in a property for it to be recommended. You will also learn about the process that TSI go through with developers and how our stock is managed.
Contracts Team You will learn the reservation and contract processes and be trained how to accurately complete a reservation form. You will see how the contracts team track the process for you from reservation, to client settlement.
All the above training is designed so you can answer any question about how TSI operate and will present you as an investment property expert in the eyes of your client.
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Your TSI Head Office Support Team Once you purchase a TSI Franchise you will automatically have access to a large, experienced support team who will help you with every aspect of your new business.
Franchisee
Business Mentoring • Initial Monthly Business Development and Mentoring sessions • Support with Franchisee vision and growth
TSI Head Office Support Team
Reception Team
Projects Team
• R eceive phone calls in business hours
• S upply of TSI Approved properties for Franchisees clients
• Take messages
• T raining on all new opportunities Client Experience Team • S upply franchisee with relevant documents • Receive initial client enquiries • Assist with booking appointments • D evelop and distribute Client Welcome Packs • T rack contact through Client Experience
• P rovide all information and documentation
TSI Franchise Team
Franchise Development Manager • Initial and ongoing training • M arketing and advertising approval and support • G eneral support and development
Accounts Manager • E nsure that your income is paid in a timely manner • E nsure that your Referral Partners are paid their fees in a timely manner
• Success Reports
SENIOR PROPERTY ADVISOR
Contracts Team
• Attend (in person or via webinar) the property phase of your client appointments
• T rack and handle contracts from reservation through to settlement
• O ffer expert level of knowledge on TSI Approved Properties/ Opportunities and help your client choose the best option for them
• Client gifting process • K eep Franchisees updated through every step
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Our franchise offer includes: Franchise Term This is a 5 X 5 franchise with a further option of 5 years available.
Ongoing Fees There is a marketing levy of 3% on gross income received by the franchisee.
Territory As a Franchisee you receive the exclusive marketing rights to a geographic territory.
Other expenses As general business practice, it is essential that you have adequate working capital in your business. There are some other expenses you will incur, which you will need to account for when you are performing your business planning, such as:
The exclusive marketing territory allows you to receive referral business from outside your territory, however you can only actively market within your territory. If an enquiry for your territory comes to us via the website or direct to the franchisor you will receive notification of the enquiry be required to follow this lead up within a 24 hour time period. Current Pricing As a Franchisee you will receive $8,000 per property which is puchased by one of your clients. If a client is referred to you by a Referral Partner and purchases a property, you will receive $5,000. Your Partners will be paid $3,000 directly by TSI for client referrals who buy a TSI approved property. You don’t need to follow up outstanding payments to Partners; this is all done for you. For example, 2 properties puchased in a month by your direct client means $16,000 income. Another 2 properties puchased by a client referred by a partner means $10,000 income, for a total of $26,000. The business is flexible in its earning capacity and the amount of time you choose to work, allowing you to match the business to the lifestyle you choose.
• Professional indemnity insurance • Petrol • Motor vehicle insurance • Internet • Home office expenses • Bookkeeping /Accountant fees • Repair and maintenance of vehicle • Mobile phone • Computer • Additional local marketing (These are some examples only and not the exhaustive list) You will also need to allow for living and working expenses from the time the franchise opens to receiving income from your sales. 5