COVER STORY
FRANCHISING REMAINS
STRONG
Join Franchise Canada as we explore how resilient the franchise business model remains during the COVID-19 pandemic and into 2021
I
n 2020, individuals all over the world were left feeling uncertain and uneasy as the pandemic completely changed the ways we live our lives each day. These changes happened inside the home and in people’s personal lives, but also extended into the business world, where thousands of businesses were temporarily shut down to help control the spread of the virus. In this Trends cover story, we speak to experts who share how resilient the franchising industry is, even in the wake of an economic crisis. This resilience is rooted in the strength of the franchise business model, which provides increased support to franchisees to help them withstand even the toughest challenges. We also provide some notes on the pandemic, highlighting factors to consider as we navigate the uncertainty of our new world. As for shopping, it seems like Canadians enjoy shopping online while respecting social distancing, as many businesses are expanding their digital platforms to reach a wider audience. We also explore how the COVID-19 vaccine looks to start Canada on the path to economic recovery in 2021. Read on to learn more about what to expect in 2021!
18 Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
