December 2012 - January 2013
Made in Australia
- King of Knives: A sharp franchise opportunity to be the king of your own business
People Power
- The personality factor making franchising a success
10 Years of Franchising with Franchise Magazine
- Celebrating 10 years of FMO!
In the spotlight... Pole Princess, GJ Gardner Homes, Light Sounds, Ink Spot and The Arts Emporium.
Have you told your colleagues about Franchise Magazine?
ranchise magazine | contents
what’s in the mag >> Regular Features 04 A Quick Word With Nick James
16 The International Stage
Franchising news from around the globe
24 Made in Australia King of Knives
Features and Articles 40 10 Years of Franchise Magazine
We celebrate by looking back over the past 10 years and look forwards into the future
52 People Power
The Personality Factor Making Franchising a Success!
Business Corner 58 Last Words Your say on franchising
60 What’s On?
Franchising Events Calendar
62 About Franchise Magazine Contact information and more
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Franchises in the Spotlight 22 Pole Princess Putting the fitness industry into a spin
32 InkSpot
International franchise opportunities
34 Lightsounds
Bright franchise opportunities
48 GJ Gardner Homes
A franchise you’ll feel at home with
56 The Arts Emporium A creative franchise with flair
Hot off the Press 08 Theobroma
A sweet career change for Brisbane couple
10 Mrs. Fields
Helps to sweeten fundraising efforts with cookies
14 McDonalds
Bright idea to lower elecricity bills
18 Trampoline
Gelato bounces to the Sunshine Coast
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ranchise magazine | a quick word
a quick word with Nick James >> Welcome to another edition of Franchise Magazine! The silly season is here! Merry Christmas, Happy New Year and HAPPY BIRTHDAY TO US! We are now 10 years old and like every year have celebrated with an extra large edition and I must say, this one is our biggest edition ever! In this edition, our editor, Kylie has stepped back in time to see how far we here at Franchise Magazine have grown and then looked into the future to see where we’re going. I have decided to get personal this edition with something for both current and prospective franchisors and franchisees alike taking a good look at the importance of people power and the importance of having the right people for the right jobs. In our made in Australia feature this edition we have the ever sharp, King of Knives and in the Spotlight this editon, we made sure there was something for everyone with Pole Princess, GJ Gardner Homes, InkSpot, Light Sounds and The Arts Emporium.
Enjoy this edition of Franchise Magazine and until next edition, Keep safe and cheers for now! Nick and the team at Franchise Central.
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ranchise magazine | seasons greetings
Merry Christmas and Happy New Year! Have a safe holiday and we look forward to sharing more franchise news, views and opportunities from around the world with you in 2013. From the team at,
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ranchise magazine | hot off the press
SWEET CAREER CHANGE WITH A CHOCOLATE COATING FOR BRISBANE COUPLE Franchisees
Theobroma operations manager, Wayne Wright said, “This new venue brings a friendly, relaxed, yet sophisticated drinking and dining experience for locals. With extensive alfresco dining and positioning in the best spot on the strip, the venue “We love the food, culture and vibe of Theobroma. will surely become the number one place to see and The Theobroma experience provided by Theobroma be seen. is really appealing and opening a café, lounge bar with great food, chocolate and beverages, from “We are really excited to partner and work with breakfast through to dinner with a fantastic cocktail Han and Patsy in Southbank.. We believe that they will create a fun and friendly environment and will menu, is something that excited us,” said Han become an integral part of the community.” said The couple says Theobroma bar/cafe franchise will Wright. be a welcome addition to the area, offering longer trading hours and a wide range of menu options to With more stores planned for Brisbane and across cater for breakfast, lunch, dinner or cheeky after the globe this is just another testament to the success of the Theobroma concepts. Theobroma work drinks. has grown from a single store in 2006 to confirmed Located in Southbank at Shop 23, 164 Grey Street openings in Saudi Arabia, United Kingdom, Southbank will offer a breakfast, lunch and dinner Singapore and China to expand on this existing as well everything you could imagine made out network within Australia, New Zealand and of chocolate. Of course the store will also serve Malaysia. up its signature 7 bean blend coffee and the most mouthwatering Belgium hot chocolates. Han and Patsy are excited about their career change into the world of chocolate and cafes with the opening of their Southbank, Brisbane Theobroma.
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ranchise magazine | hot off the press
Overwhealming demand for Mrs. Fields cookie giveaway helping to sweeten fundraising efforts Mrs.
Fields Australia’s pledge to giveaway 100,000 cookies to charitable causes throughout November and December has exceeded all expectations, in both charity demand and cookies donated.
treats for those less fortunate, stalls set up on street corners, the reports emerging really encapsulate the charitable spirit that is so important to many people during the festive season.”
“I have been so impressed with all the people out The initiative, which was facilitated through a there who are doing great things for others. We specially designed app on the Mrs. Fields Australia would definitely look at doing a donation like this Facebook page, was met with an overwhelming again”, added Benefield. response from charity and school groups around Cam, a six-year old boy from Victoria used his share the country since launching at the beginning of of the cookies to raise $564 to help some of the November. The huge response to the initiative has most disadvantaged children in Victoria. Sylvia, a resulted in more cookies being given away than music teacher of 45 years gave the cookies to her what was originally proposed. students, many of who come from disadvantaged backgrounds, upon her retirement. Variety, the Children’s Charity used the cookies to reward the runners in their recent Santa Fun Run. Westmead Hospital ran a fundraising initiative with their share of the cookies, raising over $5,000 for their Nurses “What has been most gratifying about this whole scholarship program. experience has been the wonderful stories that have emerged about how the cookies have been used”, With countless more stories just like these ones, the said Debbie Benefield, who with her husband and Mrs. Fields Australia Facebook page has become a Australian managing director Andrew was behind testament to all those people whose good will is the initiative. “From fundraising events, special truly inspiring! Final figures reveal that over November and December, Mrs. Fields have donated 118, 950 cookies - over 18,000 more cookies than originally intended.
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ranchise magazine | hot off the press
Bright idea lights up the way to lower electricity bills for businesses Queensland McDonald’s are paving the way for Australian business, set to save thousands in the New Year. McDonald’s
restaurants across Queensland overheads down, reduction in costs can flow on to are preparing for the New Year by taking on an your customers, helping make your business more initiative which will help them slash thousands competitive” Dando said. from their electricity bill. “The whole process is so simple, the lighting is Restaurants at Arana Hills and Brookside have just installed overnight and you’re ready to go by the signed up to have LED (light emitting diode) lighting morning, it’s a no brainer really.” installed before Christmas, reducing energy costs Commercial lighting can be attributed to up to by as much as 70 per cent. 25 per cent of a company’s total energy costs and The decision comes after the success of the according to Simpson, these figurees could be McDonald’s restaurant at Elanora on the Gold dramatically reduced if more people implemented Coast, which has enjoyed LED lighting for the past the latest LED technology. two months, saving around seven thousand dollars “LED lighting enables businesses to reduce carbon a year off their electricity bill. emissions and save money by using globes that last Lemnis Lighting Australia, the company behind up to five times longer than standard light globes the installments, said it’s hoping the relationship with a brightness that often exceeds other bulbs.” with the food giant continues and LED lighting is Lemnis Lighting Australia is also offering a leasing installed in all 849 Australian restaurants. option to businesses, allowing owners to switch to “I’m thrilled McDonald’s have taken the initiative energy efficient products without the nasty upfront onboard and am excited to be working with such costs. a reputable and respected business in Australia,” Simpson said most businesses would like to install Managing Director John Simpson said. LEDs for long term savings and environmental “After we install lighting in the two Brisbane impacts, but simply cannot afford the upfront restaurants we’re hoping to secure a third just after capital expense of a fit out. Christmas, then we will continue expanding into “The Management Solution has been set up to help the New Year.” businesses get the benefits of LED lighting without McDonald’s franchisee Adam Dando, said he thinks the upfront capital costs,” he said. it won’t be long until other McDonald’s restaurants Lemnis Lighting provides LED lighting solutions for across Australia do take on the initiative. commercial, residential and public areas. Lemnis “Not only McDonalds but all businesses in Australia Lighting is also available in Europe, North America, should consider LED lighting. When you’re South Africa and Asia and is the world’s number reducing your carbon footprint and helping keep one selling globe two years in a row.
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ranchise magazine | the international stage
international stage franchising news from around the globe >> As popularity continues to soar for gelato and frozen yogurt franchises, Yogurtland who already boast more than 200 locations across the US, Mexico and Guam has announced plans to bring their franchise to Australia with a signing of a 50 store development agreement and plans to open 10-12 stores within their first year in Australia.
After recently opening their 200th UK store, Papa John’s UK has been named as the UK Pizza Delivery Chain for 2012 by the Pizza, Pasta and Italian Food Association. The chain has won this award five out of the last nine years and are now setting their sight on plans to open more than 100 stores across Yorkshire, Manchester, West Midlands, East Midlands, South West, North East, Wales and Scotland over the next few years. 16 | December 2012 - January 2013
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New Zealand gourmet burger franchise, BurgerFuel have announced plans to open their first Kiwi drive-thu for early 2013 after successfully opening their first drive-thru in Dubai. American restaurant franchise, Johnny Rockets has opened it’s first Nigerian franchise on Victoria Island, the commercial, financial and tourist hub of West Africa. “Nigerians have long craved American products,” said Nahman, whose family’s company has specialised in high-end residential, commercial and government projects in Nigeria since 1969. “The classic décor will bring them in, and the delicious food, upbeat music, and family-friendly atmosphere will bring them back again and again.” www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE
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ranchise magazine | hot off the press
trampoline gelato bounces to the Sunshine Coast Award winning gelato connoisseur, Trampoline Gelato, is bouncing further north with a brand spanking new store due to open on the Sunshine Coast just in time for summer. The new store, located at Maroochydore’s ever meal when topped off with fresh fruit and muesli, popular Sunshine Plaza, follows the brands especially in the warmer weather. It’s also aimed success in their Melbourne hometown and recent at a more health conscious consumer, being 99% fat free and sweetened naturally with the stevia expansion into Darwin. plant, making it free from cane sugar and artificial 100% Australian made and owned, Trampoline sweeteners. We’re also hoping to include fresh fruit differs from your standard ice cream retailer in juices on the menu and another brand new item – that they prepare all of their gelato fresh on site but I’m keeping my lips sealed on that for now!” daily using only the best milk from local farmers in Gippsland, south eastern Victoria and the finest Bouncing on the scene almost nine years ago in ingredients. Being gelato, their product also Melbourne’s eclectic Brunswick Street, Fitzroy, contains only around 6% fat (by Australian law, ice Trampoline Gelato has fast developed a cult-like cream must have a minimum 10% fat) and their status. Now with ten stores throughout Melbourne, the brand also had a cracker year in 2010 with the sorbets are fat free. opening of their first interstate store in tropical Famous for their award winning ‘surprisingly Darwin which has gone from strength to strength different’ range of flavours, which includes the likes in Darwin’s hot and tropical climate. of Lamington, Open Sesame and Spotty Dog, the new store will also feature Trampoline’s extended Walton concedes the Sunshine Coast is the perfect range of products, which includes real fruit location for the brand. smoothies, quirky cakes, ‘ol fashioned style shakes “Just like Darwin, The Sunshine Coast is a natural and indulgent sundaes. fit for the Trampoline brand. Not only is the warm Trampoline CEO, Amanda Walton, hinted there may tropical climate perfectly suited to our product, also be a few surprises in regards to the product mix but our brand itself, whose colourful, playful appearance is designed to evoke memories of for the new store. childhood fun and free spiritedness, which is a “Pure Frozen Yoghurt, first introduced in the great match for those lucky enough to be escaping Brighton store last year, will also be in the mix, as to beautiful Maroochydore for a family holiday, sea it’s a popular item both as a snack or an on–the-go change or some classic R&R.” 18 | December 2012 - January 2013
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ranchise magazine
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ranchise magazine | spotlight: pole princess
Putting the
fitness industry into a spin! U
pon entering a Pole Princess studio you are not faced with the stigma people associate with this kind of dance but rather an empowering celebration of femininity, a place that combines fitness with beauty and grace, whilst having fun and building confidence. Make no mistake, this is not a gentlemen’s club, in fact, quite the opposite (although there are classes for men as well). Pole Princess is a boutique style, health and fitness studio with a difference, emphasising performance art in a fun, friendly, motivating, supportive and caring environment where everyone is treated like a ‘superstar’ in their own right. No longer being restricted to the so called ‘gentlemen’s club’, pole and exotic dance is the latest fitness choice being embraced from celebrities to the yummy mummy next door, as a new and exciting way to strengthen and elongate the physique, improve self esteem and teach us all how to strut our stuff!
C lick Here to register your interest in a P 22 | December 2012 - January 2013
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Pole Princess caters for everyone from the sporty through to the creative, those wanting to lose weight or increase their fitness and those who just want a special get together with their girlfriends each week or celebrate a hens night or birthday. In a span of just a few years, Pole Princess Franchisor, Anastacia has seen the Pole Princess franchise experience a phenomenal growth with locations in Melbourne’s Kew, Mitcham, Reservoir and Cheltenham and plans for more to come. With the health and wellness industry predicted to become the largest industry in the world and the next trillion dollar industry, Pole Princess has its sights clearly focussed on the future and is set to make its mark with national and international franchise expansion.
Pole Princess franchise opportunity www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE
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ranchise magazine | made in australia: king of knives
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made in australia king of knives >> Retail is still king for this sharp Australian franchise King of Knives was established in 1986. The concept was
to create a highly specialised store that retailed every conceivable cutting and sharpening instrument for the domestic, trade and professional markets. The first store opened in Westfield Chatswood in November 1987 and since this time King of Knives has grown to be the largest Australian retailer of its kind with over 50 stores throughout Australia and New Zealand. The product range has expanded over the years and the stores carry a core range of cutting and sharpening tools as well as a variety of quality kitchenware, trade uniforms, outdoor tools and more. The simple vision of King of Knives is “to offer proven and innovative products together with outstanding service to meet the needs of our customers� We offer a shopping experience that endeavours to inspire all customers to pursue their trade, hobby, or passion with the absolute confidence that comes from using the right tool for the job. Franchise Magazine caught up with Paul Shmukler of King of Knives to find out more about this sharp franchise in the retail industry.
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ranchise magazine | made in australia: king of knives
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GETTING TO KNOW YOU If you had to describe your personality in a few words, what would it be? Entrepeneurial, engaging, optimistic and fun.
How did you know that franchising was right for your business and what ultimately influenced your decision? The economics and proven business model, consumer appeal and growth potential.
What previous experience if any did you have in the franchise or business industry before franchising? 40 years of proven retail experience in growing and significant retail concepts.
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ranchise magazine | made in australia: king of knives
GETTING DOWN TO BUSINESS What materials and knowledge did you have before begining to franchise? A well established and proven business having traded for many years across in excess of 50 company owned stores.
Who is the target market for your franchise? Experienced and passionate operators who are comfortable selling products.
Have you gone international yet? If so, where are you based? If not, do you intend to expand internationally? No, our focus has been on domestic opportunities for quite some time.
Is there room for more franchisees in your current market? If so, what areas? Absolutely! There is national opportunities to partner with us for new and existing stores.
What are the short and long term goals you seek to achieve for King of Knives? Build up a strong long term partnership with like minded owner operators, to grow the business and enhance our customer value proposition.
What would you say are the benefits of having franchised King of Knives? Having owner operators contribute to the success and growth of the company as a whole. 28 | December 2012 - January 2013
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ranchise magazine | spotlight: ink spot
Making a splash for interna
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ational franchise opportunities Regardless of language or nationality, expensive ink cartridges that empty and need replacing far too quickly and environmental concerns is something that is globaly understood, this is why Inkspot are seeking both potential franchisees wishing migrate to Australia and potential franchisees wishing to start an Inspot franchise in their own home country. Inkspot franchisees are specially trained to refill customers empty ink cartridge so they perform as new. The average cartridge takes only 5-15 minutes to refill using our specialised cartridge refill and testing equipment, saving customers significantly compared to buying new cartridges, all whilst helping our planet by reducing landfill. Not only refilling empty ink cartridges, Inkspot is a leading retailer of all genuine ink and toner cartridges. Each store carries a wide range of very competitively priced genuine cartridges. Inkspot stores also carry a large range of Inkspot branded, compatible and remanufactured ink and toner cartridges to still save customers money when refilling an old cartridge just is not an option. All cartridges are fully tested to give you excellent quality print and cartridge life, whilst saving you up to 50% compared to OEM brands.
CLICK HERE to register your interest in an Inkspot franchise opportunity
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ranchise magazine | spotlight: light sounds
Australia’s larg Au Lightsounds is Australia’s largest retailer of professional lighting, audio and DJ equipment with nearly twenty stores, stockists and franchise outlets across Australia. Lightsounds opened its first retail store in 1995, after the business being in the industry since 1983. The success of that one store paved the way for Lightsounds to grow, open new stores and become the success story it is now. Like most people you’ve probably dreamt of being your own boss and running a successful business. At Lightsounds, we take pride in offering you the chance to achieve this dream, by providing you with a proven business system that is affordable, well structured and easy to operate. Unlike many other business opportunities, Lightsounds is able to offer multiple income streams other than just the retail sale of equipment. A Lightsounds business can also offer to clients rentals, service, DJ practice booths, jukebox hire, deliveries, installations, second hand goods sales, trade ins and more. All of this means that the business owner is able to make money through numerous means without being dependent only on the retail market.
Make a life for yours
CLICK HERE to register yo
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gest retailer of Professional Lighting, udio and DJ Equipment Lightsounds has a limited number of franchising and dealership opportunities on offer in selected areas. The franchise opportunity is for those with a passion for audio and lighting, good business sense are self motivated and enjoy dealing with people. Dealerships allow the business owner to take part in the Lightsounds experience without the commitment a franchise requires and is well suited to those who already have their own store. All new franchisees receive comprehensive training at our state of the art training academy. Initial and ongoing training not only covers practical but also builds your skills in marketing, accounting and all aspects of running a successful business. No previous business experience is required. Lightsounds provides a unique opportunity to be aligned with most market leading brands. Franchisees also gain benefit from lower pricing through group purchasing power. So if you want an exciting career in an industry founded on fun, providing audio, lighting and karaoke to DJ’s, nightclubs, promoters, event managers and people into music, then you should consider being a part of the Lightsounds team.
self ...not just a living
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ranchise magazine | feature article: 10 years of franchise magazine
10 Years of franchising with
By Kylie Pekolj Editor, Franchise Magazine
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>>
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ranchise magazine | feature article: 10 years of franchise magazine
2003
January 2003 saw the very first edition of Franchise Magazine released to the world and keeping in theme with the people who were behind its creation was the first of its kind in the franchising industry. Franchise Magazine was created by the people behind the first franchise consultancy in Australia who were also the first Australian franchise consultancy to have a website! At only 40 pages in length, the first edition of Franchise Magazine is considered a lightweight compared to today’s Franchise Magazine which has over the years doubled in size both in size and number of pages. The magazine was created out of the observations made by the team at Franchise Central who saw that not only many businesses were starting to show up online but many things were also switching from paper to online, combine that with many franchise businesses taking on international expansion and the idea of Franchise Magazine was born! What better way to distribute a magazine worldwide quickly and effectively? Go online of course! On the left is the cover of our very first edition! I wasn’t kidding when I said we had grown a lot! Can you believe this cover is actually full sized? 42 | December 2012 - January 2013
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2004 2005 2006
In 2004, one year old Franchise Magazine continued to gain momentum as its popularity soared with more and more readers warming to the idea of reading a free magazine online and a reputation of being one of the most easily accessed magazines about franchising. Not only were readers not required to visit the local news agency to pick up a copy, they didn’t have to pay anything for it and would never be disappointed if that particular news agency didn’t stock it. They in fact could get their copy anywhere in the world given they had access to a computer with an internet connection and even then could print it out and share it with someone who didn’t.
As Franchise Magazine matured it went under a few style changes in 2005 beginning with a purple, mauve and grey colour scheme first seen on the February 2005 edition which was then sidelined for the familiar bolder purple design first seen in the August 2005 edition of Franchise Magazine.
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2006 saw the inclusion of a new feature in Franchise Magazine created to highlight to the world Australian made franchises with a Q&A format designed to give a more personalised account into the franchise and the franchising industry in Australia. The Made in Australia feature started with the September edition of 2006 with Black and White home services which is now a highly successful franchise with over 290 franchisees granted!
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ranchise magazine | feature article: 10 years of franchise magazine
2007
Celebrating its first five years, Franchise Magazine continued to bring readers the latest in franchising news, trends and ideas as well as helping launch a plethora of new and upcoming franchises as it grew in popularity as an affordable way to advertise to a large and targeted audience and developed a reputation as a launching pad for new and existing franchises to the world.
2008
The February 2008 edition of Franchise Magazine is where I started my journey as editor at Franchise Magazine bringing with me many fresh ideas. March saw a revised look and new format that was not only downloadable from the website like before but also viewable online in your web browser with a look and feel that more closely resembled a glossy printed magazine. In October Franchise Magazine moved to its new home on the web with the launch of www.FranchiseMagazineOnline.com.au which went hand in hand with Franchise Magazine’s fresh new look that saw the familiar purple replaced with the current red and black colour scheme and new logo. Franchise Magazine then continued on its roll with improvements launching a larger sized format begining with its November edition, keeping in trend with the growing standard size of computer screens and the trend towards widescreen.
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2009
Franchise to watch in 2013 Pole Princess
Franchise Magazine’s database continued to soar in 2009 with a subscriber base of around 23,000 and attracting readers from all corners of the globe. Now in 2012, we boast over 30,000+ subscribers!
2010
2010 was an exciting year in Franchising and we were right there bringing you the best of the best. We saw some fantastic businesses launch into franchising for the first time this year who continue to grow with great success. Two in particular, Vulcano Gelato and Pole Princess are testiment to the high standard of franchises that are produced in Australia.
What: Exotic and artistic dance for fitness and fun. Investment Range: $55K - $85K Why we love it: There is one clear trend in fitness that will never go out of style and that is to make it fun and the buzz word in fitness right now is “dance!” With Zumba and other dance fitness classes sweeping across gyms everywhere. Pole Princess takes fitness to new levels over other dance fitness classes. Unlike other dance classes pole dancing not only improves cardiovascular health but strength and flexibility too making Pole Princess a real winner for both franchisees and those looking to improve their health.
Franchise to watch in 2013 Vulcano Gelato What: Artisan gourmet gelato, made fresh daily. Investment Range: $235K- $350K Why we love it: There has been a very definite trend in gelato and frozen yogurt franchises in 2012 and their popularity continues to grow as a healthier and tastier alternative to ice-cream with traditional and gourmet flavours. Each serving is beautifully crafted into a mouth watering masterpiece making Vulcano Gelato truely a unique experience. If the long queues of people extending out from Vulcano Gelato’s doors every summer is anything to go by Vulcano Gelato sure does have the right recipe for widespread growth and success! www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE
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ranchise magazine | feature article: 10 years of franchise magazine
2011
2011 saw some minor cosmetic updates to the Franchise Magazine both on the cover and externally to give our readers a small taste of some of the changes we were preparing to launch with the 2012 February-March edition of Franchise Magazine. Franchise Magazine visited a number of expos both in Australia and internationally in 2011 alongside the team at Franchise Central giving us a chance to talk to our readers face-toface and to extend our invitation of a free subscription to many more. Another exciting franchise we saw launch in 2011 was The Arts Emproium and their exciting 7 different franchise options to choose from!
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Franchise to watch in 2013 The Arts Emporium What: Art classes and parties for children and/or adults. Investment Range: With 7 tailored franchise options to choose from, The Arts Emporium have investment ranges from the smaller set-up of $30 - $40k through to $55 - $65k for a The Arts Emporium franchise with all the options. Why we love it: Everybody needs a creative outlet yet many don’t know where to start or have a suitable area set up for the creation of art. This is where The Arts Emporium come in with classes, parties and corporate events available for children and adults of all skill levels, The Arts Emporium has something for everyone!
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2012 and beyond..
With a growing trend towards reading news online rather than traditional print mediums, many news websites that were once free to view are now requiring a paid subscription. Bucking this trend, Franchise Magazine continues to put their readers first and remains both a free publication for everyone and a popular launching pad for many new franchise businesses. This year at Franchise Magazine we updated our format again, this time to allow for significantly faster loading times of the magazine and easier browsing which also coincided with the growth of our page sizes yet again allowing us to continue fitting in all of the important franchising news, views, advice and opportunities that we have been sharing with our readers for the past 10 years! Now with a subscriber base of around 30,000+ with readers all around the world, beyond 2012, Franchise Magazine are already hatching new ideas to improve our reader experience and to share with you the best of the best in the franchising world.
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ranchise magazine | spotlight: g.j. gardner homes
Welcome home to a comfortable future! Founded by Greg Gardner in 1983, G.J. Gardner Homes is one of Australia’s most experienced and trusted homebuilders, having built more than 20,000 custom homes in Australia, New Zealand and the United States since its establishment. G.J. Gardner Homes now has an international network of more than 111 franchises and an annual turnover of more than $525 million. The CEO of G.J. Gardner Homes, Darren Wallis, has successfully positioned the company as a leader in homebuilding in Australia, New Zealand and the United States. According to the 2012 released HIA-COLOURBOND, Steel Housing 100 report, G.J. Gardner Homes is the 8th largest builder and the 7th largest detached house builder in Australia. In New Zealand, G.J. Gardner Homes is currently the number one residential builder. The recent growth in the United States, combined with Wallis’ passion for generating business, will see the G.J. Gardner Homes franchise reach new heights in the coming years. The company currently has 57 franchises in Australia, 26 in New Zealand and 28 in the United States with a growing team of 855 employees. The design of the G.J. Gardner Homes’ unique franchise model is transforming the home building industry in Australia, the United States and New Zealand, empowering small business owners to achieve scale and success as part of a global building group. With this one-of-a-kind approach to franchising, it’s the support network and safety net that is offered to builders as new franchisees that sets G.J. Gardner Homes apart from other homebuilding companies.
48 | December 2012 - January 2013
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Builders, are you tired of: • Spending hours quoting jobs that aren’t pursued • Receiving calls from suppliers and contractors 24 hours a day seven days a week • Maintenance haunting you from past jobs • Already tight margins being eroded by complex details • Being strung out with retentions • Having a great reputation but nothing to sell when you retire?
By joining the G.J. Gardner Homes team, you will be able to achieve the work-life you desire. You can: • Put down the tools and drive a profitable company • Benefit from joining forces with a well marketed brand that is leading the way in homebuilding • Utilise a building management system capable of controlling more than 50 homes a year • Own a valuable asset to sell • Contribute to a profit in excess of $500k per year.
CLICK HERE to find out more about a G.J. Gardner Homes franchise opportunity with Franchise Central
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50 | December 2012 - January 2013
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ranchise magazine | feature article: people power, the personality factor making franchising a success
people power the personality factor making franchising a success >>
When applying to become a franchisee, not everyone with ample By Nick James, Franchise Central
time and money to invest in the business is granted the privilege. Whilst both time and money are both important factors for running any type of business with success, there is a third and highly important factor that without, make the others irrelevant. We refer to it as ‘the personality factor’ and without the right attitude and people skills for the role of franchisee, the success of the business is jeopardised and in such a case, time and money mean nothing.
picking the right people is the key to success
they will gel with the culture of the franchise and to ensure that the franchisor is convinced that the The ability to pick and choose franchise will be in good hands with people who have the attitude and their potential new franchisee. energy to make a business work is one of the biggest strengths of the The first meeting between a franchisor and prospective franchising concept. franchisee will not always but often Prospective franchisees should covers the following.. expect the franchisor to want to meet with them when applying to invest in a franchise, not only make enquires about their business experience and financial position but to also make sure that they are the right person for the role, that
52 | December 2012 - January 2013
experience It’s not necessary for a franchisee to know a lot about the industry the franchise is in. The operations manual and systems should be
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largely self contained and training will be part of the package. In some cases, franchisors actually prefer fresh, non industry people, who come to the work without preconceptions, so they can be trained exactly to the franchisor’s standards.
What is important in a franchisee is a certain amount of life experience. Managerial skills or time spent in a business environment are also a distinct asset. Most important of all is that the franchisee is motivated and organised, and has the willingness and drive to make a success of the franchise.
people skills Franchisees must be able to manage, motivate and delegate to their staff. They need to be able to handle suppliers, and they need to put on a good face consistently with their customers. In other words they need to be someone who gets on reasonably well with other people and who can work as the head of a team. Some very highly skilled people fail on this count because they are more used to working alone, and dealing with inanimate objects than with people.
a willingness to work Being a boss doesn’t mean the franchisee won’t have to work, and work hard. Franchisees that do best are those who, in the early stages at least, are prepared to start at the bottom and learn about all the tasks involved in the operation by doing them. Later
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on, they may be able to delegate to staff, but the better they know the detail of how the business operates by working in the front line, the more everyone will profit from that knowledge.
good health Once the business is up and running, it may be possible to work a normal week, but just like starting any kind of business, franchisees must be prepared to work quite long hours to start with. They need to be in sufficiently good health to handle this initial pressure.
financial resources If the business takes longer than anticipated to get off the ground or something unexpected happens franchisees need to have some uncommitted savings or assets to call on.
December 2012 - January 2013 | 53
ranchise magazine | feature article: people power, the personality factor making franchising a success
understanding what’s a passion for your different about owning business not a passion a franchise for making a quick buck
This not only displays that the prospective franchisee has the funds to invest into the business but also displays they know how to manage funds, are responsible and realistic when it comes to Not having total freedom to do things their own way and being so spending. reliant on the franchisor comes as a surprise and a disappointment to many franchisees. They need to remember that the franchisor is the one who has put all the hard Starting any business can development and trialing work in: makes a lot of demands on they are buying a business that is ready to go. time and emotional energy. It is important not only for the They should also remember that prospective franchisee to be they do own the business and aware and accepting of this but their rewards are related directly it is also equally important that a to input. Revenue and profits can franchisee’s partner or family also vary between franchises in the understand these demands, and same network, demonstrating to are able to cope and provide that there is scope for individual support until the business is up franchisees to develop and and running. practise managerial skills.
a supportive partner/ family
54 | December 2012 - January 2013
One of the main things franchisors should look for when meeting prospective franchisees is the reason why they want to become a part of your particular franchise and ensuring that they are in it for all of the right reasons. Do they think that your franchise is their ticket to big bucks with little effort or do they genuinely have the passion for and want to become part of the industry that your franchise is part of? It is important to know your prospective franchisees goals and where they plan to see
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themselves in 5-10 years. Do they have the staying power needed for your franchise and will be around this far down the track or will they be looking for their next venture and wanting a way to get out?
franchise choices soley on how much return they can get on their investment. Knowing what other franchises a prospective franchisee has considered will also help distinguish those who are genuinely interested in your franchise or those who are more If they do not hold the same interested in the money. passion for your franchise as you do, it is probably a good sign that they are basing their
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December 2012 - January 2013 | 55
ranchise magazine | spotlight: the arts emporium
Just for a moment... Imagine, a place to let your creativity run wild and share your ideas
and visions with like minded creative people. Now back to reality and this place actually exists.. Welcome to The Arts Emporium! In response to requests from a small group of friends needing help to create art The Arts Emporium concept was born and the first Arts Emporium was established in Newcastle, Australia, in 2005. Since this date, The Arts Emporium has grown into one of the region’s premier teaching studios, with the youngest client being just 4 years old and the oldest, arriving on scooter, at 95 years of age. The Arts Emporium has helped every one of their clients think differently, see differently, be creative and make art in a way that satisfies their eye, head and heart and enhances their lives in innumerable ways. The Arts Emporium believes that everyone should have a creative outlet, a place where they are free to explore their creative side and share their creations with like minded people, this is one of the driving forces behind the expansion of The Arts Emporium as we strive to make available a creative outlet to more and more people, from all walks of life, from the beginner through to the seasoned artist. The Arts Emporium now seeks like minded creative people to help expand to new locations and reach more people yet to experience the unique freedom a creative outlet like The Arts Emporium can bring.
56 | December 2012 - January 2013
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ranchise magazine | last words
lastyourwords say in franchising >> From the very first meeting with Mary and Nick, we knew we were in the right hands. The team at Franchise Central are highly professional, results driven and a joy to work with. They made it their business to create a synergistic relationship from the very start – the best part is that they actually believe in our business and continue to perform beyond the call of duty to far exceed our expectations. Initially they worked closely with us to provide an excellent franchise system documentation package. We look forward to a long and mutually fruitful association with the team at Franchise Central in expanding the Vulcano Gelato franchise network nationally and internationally. If you are looking to franchise your business or require assistance in expanding your franchise network, we highly recommend Franchise Central without hesitation.
- Gino and Josephine, Vulcano Gelato
I’ve always found Mary and Nick from Franchise Central extremely professional and trustworthy. They have been fabulous and instrumental for the success of several of my clients. Having worked closely with the team at Franchise Central since 2000 – I can honestly say that they are innovative, provide exceptional service, have a genuine interest in the success of both Franchisors and Franchisees and can tailor a franchise to your needs and experience as well as ensure you are involved in the right coaching and mentoring principles. Whether you are looking to franchise your business and/ or recruit Franchisees, I highly recommend Franchise Central.
- Jim Genes, Subject To Finance 58 | December 2012 - January 2013
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Franchising your business with Franchise Central... Nick and Mary have a sound knowledge of the industry. They are very professional and caring, with an attitude of excellence to service and detail. They are fun to work with and took the head ache out of franchising. We would highly recommend their services to prospective business owners, considering franchising their business. In my opinion, you won’t find anybody as good as Franchise Central – I say Franchise Central because in my opinion there aren’t many good sales and marketing people out there. Franchise Central offers everything that a Franchisor is looking for.
- Jan & Ross Sutherland, Dial a Concierge
- Stephen Raff, ACE Body Corporate Management
we’re asking... have you reinvented your career via franchising? Tell us about it!
email us at: editor@FranchiseMagazineOnline.com.au or join the discussion on our Facebook and Twitter pages
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December 2012 - January 2013 | 59
ranchise magazine | what’s on
what’s on? franchising events calendar >> January 2013
UNITED STATES Franchise Expo South 11 - 13 January 2013 Miami Beach Convention Center Miami Beach, USA
February 2013
UNITED STATES IFA Annual Convention 17 - 20 February 2013 MGM Grand Hotel Las Vegas, USA UNITED KINGDOM The National Franchise Exhibition 22 - 23 February 2013 National Exhibition Centre Birmingham, UK
March 2013
GREECE 15th International KEM Franchise Exhibition 8 - 11 March 2013 Helexpo Exhibition Centre Athens, Greece UNITED KINGDOM The British & International Franchise Exhibition 15 - 16 March 2013 Olympia Conference & Exhibition Centre London, UK AUSTRALIA Franchising and Business Opportunities Expo 15 - 17 March 2013 Sydney Convention & Exhibition Centre Sydney, Australia BELGIUM Franchising & Partnership 2013 20 - 21 March 2013 Flanders Expo Ghent, Belgium
60 |December 2012 - January 2013
AUSTRALIA Reinvent Your Career Expo 23 - 24 March 2013 Brisbane Convention and Exhibition Centre Brisbane, Australia www.reinventyourcareer.com.au
FRANCE Franchise Expo Paris 24 - 27 March 2013 Porte de Versailles - Pavilion 3 Paris, France www.franchiseparis.com
May 2013
SPAIN Expofranquicia 2013 9 - 11 May 2013 Feria de Madrid Madrid, Spain EGYPT The 11th Middle East and North Africa International Franchise & License Exhibition 15 - 18 May 2013 Cairo International Fair Ground Cairo, Egypt
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August 2013
ITALY Franchising Nord 2013 25 - 26 May 2013 Piacenza Expo Piacenza, Italy
AUSTRALIA Franchising and Business Opportunities Expo 16 - 18 August 2013 Melbourne Convention and Exhibition Centre Melbourne, Australia
June 2013
September 2013
AUSTRALIA Franchising and Business Opportunities Expo 14 - 15 September 2013 Brisbane Convention and Exhibition Centre Brisbane, Australia
AUSTRALIA Reinvent Your Career Expo 1 - 2 June 2013 Melbourne Convention and Exhibition Centre Melbourne, Australia www.reinventyourcareer.com.au
AUSTRALIA Reinvent Your Career Expo 21 - 22 September 2013 Royal Hall of Industries, Moore Park Sydney, Australia www.reinventyourcareer.com.au
BRAZIL ABF Franchising Expo 2013 12 - 15 June 2013 Expo Center Norte Sao Paulo, Brazil UNITED STATES International Franchise Expo 20 - 22 June 2013 The Javits Center New York, USA
Organising a franchising event?
October 2013
UNITED STATES West Coast Franchise Expo 25 - 27 October 2013 Anaheim Convention Center Anaheim, USA
Contact us at editor@franchisemagazineonline.com.au
by clicking here to find out how to get your event listed in our magazine! Or download our media kit from
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ranchise magazine | about us
about franchise magazine online >> Franchise Magazine is published as a service to subscribers. We adhere to a strict privacy policy concerning all subscriber names on our database and will not disclose to any third party without written permission from subscribers. If you have any queries about our privacy policy or this magazine, please contact our editor. In the meantime, thank you and we trust you enjoyed this issue of FRANCHISE MAGAZINE!
Publisher
FRANCHISE MAGAZINE
Editor
Kylie Pekolj
Regular Contributors Mary James Nickolas James Kylie Pekolj Kerryn Marlow Graham Van Arkadie
Digital Magazine Created by
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Information published here has been compiled with due care and attention, but it does not claim to be exhaustive. Franchise Magazine cannot be held responsible for the content of external sites reached via a hyperlink from this site. We accept submissions from outside contributors, and while great care is taken, the author of the submitted article is responsible for what they write, and Franchise Magazine staff will not be liable for any loss or inaccurate information or any other omission or error by outside contributors. Letters to the editor should be sent electronically with the writer’s name, address, and daytime phone number to editor@franchisemagazineonline.com.au. The magazine reserves the right to edit submissions, which may be published or otherwise used in any medium. All submissions become the property of Franchise Magazine Online. This web magazine is provided for information only. It is not intended to replace a consultation with an appropriately qualified business professional. Franchise Magazine cannot accept responsibility for any loss, damage or injury that arises from the use of this web magazine. 62 | December 2012 - January 2013
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December 2012 - January 2013 | 63
in the next issue >> • in the spotlight: vulcano gelato, sleepy’s, my botique and more.. • franchise opportunities, events and more..
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