The Power of Personalized Marketing

THE POWER OF Personalized Marketing

By Melissa Kazanci

Personalized marketing is one of the most crucial tactics that can result in increased brand loyalty and a great reputation. When we talk about the personal touch, we don’t just mean calling customers by their name. These days people want to do businesses only with brands that:

• Can immediately identify them based on their buying preferences.

• Have instant access to information about every interaction on every buying channel

• Understand their customers’ issues and know how to solve them.

Better Customer Experience

A Salesforce report shows that the bombardment of advertisements does not work well on customers these days. Instead, 58% of customers say that personalization is an important factor in deciding whether to buy from a company and determining a company’s reputation. Customers are now willing to share their personal data so that businesses can understand what they truly want. This oneon-one interaction between a client and the business can help them reconnect and will create a better experience for the customer as well as respect for the business.

Boost in Revenue

A survey conducted by Accenture shows that at least 50% of customers will shop at a store if the staff knows them by their name, and two-thirds will do so if the retailer knows their purchase history.

Businesses can create a hyper-personalized experience for their customers by segmenting them according to age, location, gender, revenue, etc., and offering them loyalty programs, sales promotions, and discounted deals based on the gathered data.

Increased Emotional Buying

When you have customers’ data, it becomes easy for businesses to know what touches their hearts. Customers buy items like clothing, shampoos, and even water bottles if they see an advertising campaign that taps into their emotions, brings them nostalgia, or is about a cause they care about. This can spark positive memories or a sense of purpose in customers that can guide their buying behavior.

Improved Customer Retention

A custom-tailored newsletter with personalized recommendations can help you retain customers by reengaging them to your brand and showing them the business has a lot to offer them. You should also reward your frequent customers by offering them free deliveries, sending them a giveaway, or giving them coupon codes related to products that interest them.

Personalized marketing can improve customer retention by 5%, which can boost revenue by 95%.

Businesses need to see things from their customers’ perspectives to increase brand loyalty. Personalization can help your customers discover things they were unaware of and lead to unplanned buying decisions. When implemented correctly, personalized marketing can have a wonderful effect on your company’s sales.