WHY YOU SHOULD TRAIN YOUR STAFF EVERY DAY!

By Nancy Friedman

Ihave trained hundreds of thousands of businesses to improve their communication and customer service, and there is no question that training directly impacts employee efficiency, the success of the company, and its sales. Why? Because more business is lost due to poor service and poor treatment than poor product.

The single greatest way a small business or any company can distinguish itself from its competition is by the level of service it offers. The higher the service level, the more successful the company will be.

Companies spend large amounts of marketing dollars trying to convince us to buy their products. However, if customer contact is not handled just right by employees in a store, at a call center, or on the web by the customer service representative, all that money is wasted. You have one chance to make a first impression and gain a repeat customer. Poor customer service by an employee can stop a purchase, create adverse social media reactions, and ruin a brand.

The main reason for poor service is almost always the need for proper training. Yet, for many companies, there are higher priorities than training employees. Managers are so busy putting out daily fires that they overlook the fact that they are losing business by not serving their customers. Smart businesses that truly care about dealing with the public and providing quality customer service invest in employee training programs.

There is a direct correlation between employee training and improving business and sales. Companies that do not invest in training will be at a disadvantage in today’s competitive business environment. Start the year right and get training!

P.S. If you brush your teeth every day, shouldn’t you train your staff every day? w