3 must haves for a lead-generating website

3 Must-Haves for a Lead-Generating Website

Are you getting phone calls from your website? Are visitors filling out online forms to learn more? Are people finding you on the first page of a Google search? A good website will drive sales while you sleep. Here are three must-do tips to ensure your website is working for you.

Clearly communicate the problem you solve. On average, you have three seconds to make a great first impression on a new website visitor. So work fast and clearly communicate the problem you solve on your homepage, without requiring anyone to scroll down. Be clear about which areas you serve and why customers should choose you.

Create a long homepage, so visitors can scroll. Since more Web traffic is coming from mobile phones and those users tend to scroll versus

click, design your website with a longer homepage. Think about the most important pages of your website and make sure you can enter them from your homepage. These sections can include testimonials, blog topics, case studies, explainer videos, pictures of your staff/ products/portfolio, calls-to-action to “read more.”

Grab email addresses. Think of the most powerful giveaway you can offer in exchange for a first-time user’s email address. This could be an e-book, free consultation, coupon, contest entry, free trial, anything. Since users don’t give away contact information freely, its important to have a very strong offer.

Michelle Hummel is CEO of Web Strategy Plus. Contact her at michelle@webstrategyplus.com, visit www.WebStrategyPlus.com. or call 877-224-0478