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HOME-BASED
FRANCHISES Industry leaders reveal why home-based franchising is taking off.
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By Jill Abrahamsen
ome-based franchising is taking off. Of course, this comes as no surprise given that these conveniently run businesses improve the quality of life for customers and provide work-life balance for owners. With low overhead and lots of flexibility, the home-based model is an ideal option for franchisees who want to see quick profits and greater profit margins. Home-based franchising offers many interesting niche services. Take the folks at PatchBoys®, for instance, who repair minor drywall damage without the hassle of calling a contractor. Then there are the everyday heroes at Restoration 1®, who are basically EMTs for your home. They’re available 24/7 to help with household emergencies, such as flooding caused by exploding pipes or from natural disasters. The energetic group at GYMGUYZ® come through with on-site personal training—you name the place, they get you into shape. Meanwhile the folks at Mosquito Joe® help get rid of those pesky bugs. And though they may have male-endings to their names, Mosquito Joe®, GYMGUYZ®, and Patch Boys® are quick to point out that women are some of their most successful owners. Here, home-based franchise leaders talk about their franchises and reveal the trials and triumphs of working at home. Could you be next?
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