Meet the IFA

The IFA recognizes franchising's charitable efforts through its “Franchising Gives Back” program. A day of service takes place every year at the start of the IFA’s annual convention

MEET THE IFA

What does this organization do for franchising? Find out here.

by Jill Abrahamsen

You may have heard about the IFA (International Franchise Association), but you might be surprised by all they do. Last month, for our Game Changers issue, we went right to the source, and spoke to IFA's President and CEO, Robert Cresanti. He shared his passion for the industry and told us that he feels franchising is a game changer because it creates opportunities and changes lives for the better.

To continue our coverage, this month we highlight the many aspects of the IFA. We spoke to IFA’s Executive Vice President of Development, Marketing and Conferences, Scott Lehr and IFA’s President of Development and Member Services, Paul Rocchio, to find out more.

The IFA serves many roles. It has the back of the franchising industry and its members. A non-profit organization with voluntary membership, the IFA’s mission is to promote, protect, and enhance franchising.

Think of it like a guardian, mentor, and event planner all wrapped up into one. Here, we tell you about just a few of its important jobs.

IT PROTECTS THE FRANCHISE INDUSTRY.

Located in Washington DC, IFA staffers lobby on Capitol Hill and educate legislators on the complex issues franchisors face. They also do this at an international level, tackling big issues like joint employment—helping to take the liability of the franchisor as an employer, since all franchises are privately run.

IT BRINGS PEOPLE TOGETHER.

Folks involved in franchising love to collaborate and share best practices. The IFA offers several opportunities at the organization’s annual convention and other events throughout the year. “Whether they are selling burgers or eyelash extensions, franchisors all face similar issues,” says Rocchio. “There are 100 different industries all using the same system. It truly is unique.”

IT EDUCATES ABOUT FRANCHISING.

Through classes, round table discussions and seminars, the IFA offers an array of opportunities to learn, network, and grow. “People come to our events and create lasting friendships and business relationships. This is really one big family,” Lehr says.

As part of the Franship IFA Mentoring Program, new members get connected with seasoned ones who offer guidance on an ongoing basis. “Even the busiest CEOs are happy to share their experiences and offer advice. We’re very proud of this program,” he says.

IT HELPS COMMUNITIES.

Millions of dollars have been raised for charities through franchising. From supporting Little League baseball teams to donating food for homeless shelters to organizing marches for cancer research, franchises help organizations in their communities. IFA recognizes those efforts through the Franchising Gives Back Program. There’s also a day of service that takes place at the start of the IFA’s annual convention.

IT PLANS FOR THE FUTURE.

IFA’s NextGen competition gives 20 young entrepreneurs a chance to compete for a spot at the Next- Gen in Franchising Summit, a two-day educational and networking program. Finalists get to present concepts at the annual convention and work with leading franchisors. Winners get a monetary investment to help their business grow.

With all they do, it’s surprising to learn that IFA has a small staff of about 50. “We are a passionate group. Many of us have been with the IFA for 20 years or more. We are small, but we are mighty,” Rocchio says.

For more information, visit www.franchise.org

IFA staffers lobby on Capitol Hill to educate legislators on the complex issues franchisors face

Through classes, round table discussions and seminars, the IFA offers an array of opportunities to learn, network, and grow