Senior Care Franchising

Senior Care Franchising

Could one be right for you?

By Lisa Welko

“You think about getting old, but when you get there, it’s not what you thought it would be.” That’s what the late comedian Jerry Lewis once said.

Now in their 50s, 60s and 70s, the 76-million people born between 1946 and 1964—a.k.a. baby boomers—are currently dealing with the challenges of aging, as well as chronic conditions like diabetes, cancer, heart disease, and Alzheimer’s disease, according to the U.S. Department of Health and Human Services National Center for Health Statistics.

Despite these challenges, according to AARP, 86-percent of the 50-plus population in the U.S. want to remain at home as they age. Thankfully, an increasing number of in-home-care service providers are helping to make this happen. They assist seniors with daily activities like cooking, cleaning, and daily errands, as well as medical needs.

The 2018 Senior Care Industry Analysis reports that home healthcare—including medical, non-medical, or a combination—is the primary franchising opportunity within the senior-care industry. And it doesn’t show any signs of slowing down. Population projections by the U.S. Census Bureau say millennials, those born between 1981 and 1996 are on the cusp of surpassing baby boomers as the nation’s largest living adult generation.

According to market research firm IBISWorld, there are more than 60 senior-care franchise brands, and the firm predicts growth to continue to rise through at least 2022. Sold on a senior-care franchise? There are there three categories of inhome senior care to consider: medical, non-medical, and transitional. Here’s what you need to know about each one:

Non-Medical Franchises

Non-medical franchises allow seniors to stay in their homes by offering them a little help around the house with basic chores like cooking, grooming, bathing, and transportation. Care is customized to a client’s needs. Often, caretakers provide much-needed companionship.

Medical Franchises

Medical franchises help families deal with the challenges that come with aging and disease by designing individualized care plans and in-home medical services, such as catheter care, injections, IV infusions, tracheotomy care, ventilator patient care, among other services. A nurse, home health aide, or certified nurse assistant, licensed vocational nurse, or doctor provide the services.

Transitional Franchises

Franchises have also expanded into the area of transition services, which focus on helping people move, organize their homes, and arrange estate sales when a higher level of care is needed. Other senior-transition services help seniors and their families through the process of making the right choices in regards to choosing a live-in facility when the time arises.

Lisa Welko helps aspiring business owners determine which specific franchise opportunities align with their strengths, goals, and values. For more information, visit www.integrityfranchisegroup.com