magazine
December 2011
BRAND
Let Your Do The Talking
2011
update
Getting started in franchising Franchising is a family affair
How Your Brand Defines Your
Franchise Potential
Can a Country be Too Franchised ? A look at New Zealand : The World's Most Franchised Nation
Franchise Social Media Morocco Mall : Setting a New World Record... Cross-Border Franchising
International Franchise Directory
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CONTENTS & CONTRIBUTORS magazine
December 2011
BRAND
Let Your Do The Talking
2011
update
Getting started in franchising Franchising is a family affair
How Your Brand Defines Your
Franchise Potential
Michael Slade
International Franchise Directory
Kinshuk Chatterjee Can a Country be Too Franchised ? A look at New Zealand : The World's Most Franchised Nation
Franchise Social Media Morocco Mall : Setting a New World Record..
Cross-Border Franchising
Publishers Franchiseek Limited 129A High Street Lymington Hampshire United Kingdom SO41 9AQ news@franchiseek.com Editorial Trevor Hart news@franchiseek.com Production Talk Media Ltd Tel: 01590 688593 Disclaimer
Penny Hopkinson
Simon Lord
4-6 Helping Franchises Concentrate on Growth 8 - 10 In the News... Advertisers' News & Franchisee Success
11 - 20 International franchise directory
Business Focus Melanie Betts
Paul Segreto
22 - 25 Franchise Potential : Let Your Brand Do The Talking 26 - 28 How to make a year’s salary in under three months … 30 - 31 Can a country be too franchised? 32 - 36 Franchise Social Media : Beyond the Basics 38 - 40 Disputes Settlement & Franchising
Lifestyle Focus 44 - 46 Morocco Mall : Setting a New World Record..
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The inclusion of any article or advert does not constitute any form of endorsement or approval by Franchiseek. All submitted articles will be considered. We reserve the right to refuse any advertisement or article which we consider unsuitable. Whilst we make every effort to ensure all advertisements and articles are correct, Franchiseek, will not be held responsible for errors or omissions. © Franchiseek Ltd 2011 All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or using any information storage and retrieval system, without permission in writing from Franchiseek, except that brief passages may be quoted by a reviewer in a magazine, newspaper or broadcast review. This publication is designed to provide its readers with accurate and authoritative information with regards to the subject matter covered. If legal advice or other expert assistance is required, the services of a competent person should be sought. ISSN: 1747-9479
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FRANCHISE ADVICE
Helping Franchises Concentrate on Growth B ecause of the demanding nature of running their businesses, many franchisors and franchisees across the country recognise they simply don't have the capability to manage their human resources or health and safety compliance issues on their own.
Also, because of the complexity of employment law and health and safety legislation, even if franchisees had the time it would be prohibitive cost-wise for a company to set up a department to deliver the amount of indemnity and business defence that an 4 franchise focus
external consultant can provide, as well as all the other solutions that are offered. In short, it works out much more cost effectively to call in outside help that can provide careful planning, continuous monitoring and advice based on years of experience.
Marrying Individual Vision With the Franchisor's Buying a franchise is probably one of the most important decisions a person can make in business and there are major pressures involved in making the enterprise successful. w w w.franchise e k . co m
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FRANCHISE ADVICE
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The national network of expert consultants from Bibby Consulting & Support works with franchise owners and operators to ensure consistent application of centrally approved health and safety and environmental systems.
One key factor is that while franchisees have to adhere to the franchisors' policies and follow their branding, every franchise is different, with unique visions, ideas and direction that the franchisee brings to the table. Yes, franchisees have to be loyal to a franchisor's pre-determined business format, but a successful franchise is one that combines individuality with a marriage to the franchisor's overall 'look and feel'.
Health, Safety & Employment Law For the corporately aware franchisor, it is important to protect their product and brand as well as their franchisees. That's why total compliance with human resources and health and safety regulations is essential in all franchises. And that's why it's important for every franchisee to have easy access to comprehensive business defence services. A key element in developing a health and safety and employment law package alongside a company's own systems is that it is capable of coping with ever-changing requirements. And because every franchisee's offering is bespoke it isn't enough just to offer a generic resource. Absolutely crucial to the success of any franchise is tailored support to help owners concentrate on growing their business. To this end, and as an employment law specialist and health and safety advisor, Bibby Consulting & Support has developed a bespoke support package designed specifically for the franchise sector. In some cases, Bibby has gone a step further and developed branded systems, matching the right ‘look and feel’ for individual franchisors and franchisees. Maintaining consistency across multi-site operations is a vital function of the service. As we've said, the franchise owner will want to know that all its franchisees are committed to the brand and want to uphold its reputation, its values and its quality. So it’s only right w w w. f ra nc hiseek . co m
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that an equally consistent approach is also applied to health, safety, environmental and employment legislative issues.
Bibby Consulting & Support The national network of expert consultants from Bibby Consulting & Support works with franchise owners and operators to ensure consistent application of centrally approved health and safety and environmental systems. Whatever line of business a franchise covers, the service enables franchisees to get the best advice on rolling out initiatives across growing networks. In particular, the support package helps to develop and implement scalable solutions for any industry, however large or small the network. These include risk assessment modules and training programmes, white labelled online solutions for health, safety and environmental requirements, access to a 24/7 advice line manned by specialists, and indemnity cover for franchisor and franchisees, covering legal costs and awards for health and safety or environmental infringements. In the retail environment, Bibby realises that the main focus of managers and staff has to be on service, sales and customers – so compliance systems have to be geared to simplicity and straightforwardness of operation.
Michael Slade is Managing Director at Bibby Consulting, & Support, formerly mhl support. Bibby Consulting, & Support has earned the reputation of being one of the UK’s leading providers of compliance management services, enabling employers and senior managers to attain and maintain compliance within the demanding, complex and constantly evolving fields of Employment Law, Health and Safety and Environmental legislation.
As for employment law, it is important that franchisees follow appropriate measures for the recruitment and management of employees. Making sure a franchisor's reputation is not harmed as a result of vexatious claims by employees means following tried and tested, legally watertight employment procedures. Again, the services offered include online management of employment documentation and employee records, employee self-serve functions, the 24/7 advice line and indemnity against legal and awarded costs should an employment tribunal claim be filed. And at all times, all paperwork and guidance carries the livery and logos of the franchisor so that consistency and cohesiveness are the franchise focus 5
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Bibby Consulting & Support, formerly mhl support, has earned the reputation of being one of the UK’s leading providers of compliance management services. We enable employers and senior managers to attain and maintain compliance within the demanding, complex and constantly evolving fields of Employment Law, Health and Safety and Environmental legislation. www.bibbycas.com
order of the day. Among the well-known companies that Bibby Consulting & Support has delivered franchise solutions to is Domino's Pizza Group (DPG) in Milton Keynes. At DPG, franchisees are customers as well as business partners and a vital part of arrangements is to ensure that high standards of operational excellence are always maintained in all stores. To help make this possible, Bibby Consulting & Support – which became an approved supplier to Domino's in May this year – has rolled out a new human resources and health and safety system to many DPG franchisees. Says Debi Bond, Employee Relations Manager at Domino's Pizza Group: "The continued success of DPG depends so much on the success of our franchisees so it is absolutely vital that we support them as much as we possibly can. Bibby Consulting & Support has helped us to do this by providing a solution 6 franchise focus
that is tailor-made for our kind of operation. We are delighted with the services provided because they are a perfect fit for organisations such as ourselves who base their business model on a franchise structure." Other companies that are benefiting from outsourcing support services are Subway, Toni & Guy, Minster Cleaning Services, Merry Maids, the Énergie Fitness clubs and many more. Franchisors and franchisees across the country are realising the benefits of handing the responsibility of keeping up with employment law and health and safety legislation to external professionals who deal in these complex areas on a daily basis. By taking away the headache of compliance, outsourced services enable users to focus on making their business a success, secure in the knowledge that all matters relating to employment law and health and safety are being professionally handled and that brand and reputation are protected. w w w.franchise e k . co m
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Riverford Organic Outstrips Major Supermarkets’ Organic Food Prices by Nearly 20 Percent Whoever thought an independent food company couldn’t match the major supermarkets on price hasn’t read the latest statistics from Riverford Organic. The organic grower, which delivers vegetables and other farm produce through its nationwide network of franchisees, recently weighed in at an average 19.3 percent cheaper than Tesco, Waitrose and Sainsbury’s, topping them by 8, 18 and 32 percent respectively – with their best value boxes outstripping the supermarket equivalent by over 40 percent for the second month running.* Says Guy Watson, Riverford’s founder: “We’re genuinely proud of that fact that we can get good organic food to peoples’ doorsteps 20 percent cheaper than the supermarkets without compromising on flavor & freshness, our principles, or how we treat our growers. It’s what we set out to do more than 20 years ago, and we’re realising that vision” ”It’s always been a fundamental principle to make organic food as affordable and accessible as possible. We’re delighted that our farming methods, our minimal approach to packaging (aiming to use boxes up to 10 times), and our model of regional farms to reduce food miles brings our veg in so much cheaper than the supermarket model. With a fine autumn and some bumper harvests we expect to remain very competitive”. He adds: “I’ve always hated waste – and there is an awful lot of waste in the whole supermarket model. We are sensible about specifications and don’t discriminate against a perfectly good carrot just because it’s wonky. Ultimately we’re about sound ethics, good 8 franchise focus
health and great flavour rather than cosmetic perfection. Because of our approach, our farmers get a better yield out of the same area than they would if they were supplying one of the big players, which helps reduce costs, and keep prices down”. Riverford’s wider figures also compare favourably to a declining national trend in organic food sales. According to Kantar Worldpanel, national organic food sales were down 5.8 percent in the 52 weeks leading up to May 2011, while in the same year to April, Riverford Organic reported sales of £39.5million – up 2.4 percent on the previous year. Says Riverford’s Managing Director, Rob Haward: “It’s a positive time for our company, and clearly demonstrates that innovation in logistics combined with strong marketing and a dedicated network of independent franchisees can drive growth – even through harsh economic times. Customers want to be reassured about value, but they also value the convenience of free delivery and the way a weekly vegbox reduces supermarket trips (with all the time and unplanned spending involved). Customers are always telling us how unthinkingly they will throw away stuff they buy at the supermarket, but they really value what they get in the veg boxes - they never want to waste a single onion. It’s something to do with the connection they feel with the farm – and the proof of that is that more than 5,500 of them turned out for our farm Pumpkin days last weekend’.
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FRANCHISE IN THE NEWS
Home Instead Senior Care Win Top Franchisee Award Mike and Catharine Chalton of Home Instead Senior Care in the Wirral were recently revealed as the 2011 bfa HSBC Franchisees of the Year, supported by Express Newspapers.
Amongst 14 exceptional finalists, the Gold Award winning pair provide a wide range of one-to-one, tailor made, services and home visits for the elderly. They were praised for their commitment to providing high quality care in an industry where some businesses have caused criticism over standards. The judges noted their passion for tackling this serious issue and spearheading an initiative which sees Home Instead Senior Care working closely with the NHS with the aim of raising healthcare standards across the country. Mike and Catharine Chalton commented on their achievement: “Winning this award is fantastic recognition of the lengths our whole team has gone to to make a positive change in the community we live in. To be named as the 2011 bfa HSBC Franchisees of the Year is a great honour and a very exciting reward for everyone at Home Instead Senior Care. We are extremely proud of this achievement which also helps to raise awareness of the company and its vision to change the face of elderly care in the UK.” Home Instead Senior Care is the fifth largest care provider in the UK. It is part of a growing worldwide organisation, Home Instead Worldwide, which currently has over 900 franchised offices worldwide, with over 100 in the UK and Ireland. w w w. f ra nc hiseek . co m
Also celebrating wins for their efforts were: Silver Award – Afia Sirkhot, McDonald’s (Birmingham & Dudley). Afia was praised for her dedication to training and developing high quality staff and working with the Birmingham and Dudley communities to build two hugely successful McDonald’s franchises. Bronze Award – Ian Cain, NBC Bird and Pest Solutions (Edinburgh). Ian was awarded in recognition of his commitment to ethical business and environmentally responsible wildlife management and for building relationships with, and retaining, a portfolio of high end customers across Scotland. Cathryn Hayes, Head of Franchising, HSBC, commented: “It was a pleasure to witness so many enterprising businesspeople who are excelling through planning, perseverance, innovation and creativity. Mike and Catharine’s passion for providing excellent customer service came across strongly and it is great to see how it has resulted in their successful business going from strength to strength. They are a true credit to the franchising industry and an inspiration to small businesses across the UK.”
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FRANCHISE IN THE NEWS
Perfect Pub Partnership North East Leisure Chain hopes to stem the flow of closures in the region’s leisure industry, with a new franchise-style scheme to create gastro pubs and restaurants.
Tavistock Leisure Ltd, which operates more than 10 bars, restaurants and hotels across the North East, has announced plans for a regionwide Pub Partnerships scheme, designed to give empty and dilapidated venues a new lease of life. The scheme’s official launch, which follows a successful trial earlier this year, comes just weeks after new figures were announced by the Campaign for Real Ale (Camra), showing that an average of two British pubs are closing every day. Mark Hird, managing director of Tavistock Leisure, said: “Times are hard for the UK leisure industry at the moment, with many publicans being forced out of their businesses due to tax increases, falling sales and what Camra calls a general lack of support for licensees. “The Pub Partnerships scheme has been specifically designed to provide new opportunities for people in that position and will give tenants the chance to operate independently, but within the safety net of a company with a proven track record.”
Tavistock Italia Retro Restaurant, specialising in contemporary Italian cuisine. Tavistock will take full responsibility for finding, refurbishing branding, recruitment and the full business set up of the venue, with a suitable tenant then being sought to run the site long term. In exchange, tenants will be asked to pay a £5000 deposit upfront and must commit to buying all draught products from Tavistock, with the leisure company taking 10 per cent of the net of VAT sales turnover for the duration of their tenancy. Tenants will also be able to utilise Tavistock’s bulk buying power, with access to the firm’s full range of wet and dry suppliers, which could give them a margin of around 65 -68 per cent. The first sites to open under Tavistock’s Pub Partnerships scheme are already in operation, with The Plough at Burnopfield, County Durham and the Tavistock Italia Retro Restaurant at Stanhope Road, South Shields, opening their doors earlier this year, Tavistock Leisure is currently refurbishing The Board Inn, Birtley, which will open under the same scheme in October, with The Plough at Haswell, County Durham also set to launch early next year.
There will be two types of venue up for grabs under the Pub Partnerships scheme - a traditional English-style gastro pub and the
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FRANCHISE CLASSIFIEDS
www.franchiseek.com License Fee: $25,000
AUSTRALIA ABC NURSERY HIRE PTY LTD Telephone: 0439 079 627 Flexible home based baby equipment hire business License Fee: $13,000.00
Marble Slab Creamery Telephone: 888-337-7522 ext. 529 We offer fresh, fun, lively, interactive super premium ice cream experiences. License Fee: $25,000
THE ORIGINAL TAVERN NUT CO. P/L Telephone: 61 3 9588 0555 We manufacture the only Hot Nut Machine in the world that vends 3 varieties of nuts.
M&M Meat Shops Ltd. Telephone: 800-461-0171 x 313 M&M Meat Shops is Canada’s largest retail chain of specialty frozen foods.
THE SHED COMPANY FRANCHISING Telephone: 07557 43666 Specialising in supply of steel frames garages, carports for the residential, rural and commercial sectors. License Fee: From $25,000 plus GST
PERMACRETE SYSTEMS LIMITED Telephone: 902-462-1500 Inject cracked, leaking basements and unique waterproofing and drainage systems. License Fee: $25,000
AUSTRIA International Master Franchise NOVUM PUBLISHING Telephone: 00436769708091 novum publishing: the anchor and the solution for new authors Licence Available: Master Franchise Term of License: 5 Years Website: http://de.novumpro.com/verlag/franchise/
CANADA
PREMIER HOMECARE SERVICES Telephone: 416-441-1088 Specialize in Alzheimer and Dementia Care. License Fee: $30,000 PROPERTYGUYS Telephone: 506-860-3433 Private sale real estate franchise. License Fee: $60,000
ACADEMY FOR MATHEMATICS & ENGLISH Telephone: (855) 444-6284 The Academy for Mathematics & English is a proud Canadian company that is recognized as “The Math Tutoring Specialist”. License Fee: $35,000
QUIZNOS Telephone: 647-259-0333 x. 291 Quiznos Restaurants offer toasty sandwiches, fresh salads, and delicious soups. License Fee: $25,000
PET MOBILE CANADA Telephone: 778-996-2888 World’s #1 Pet Service Franchise. License Fee: From $29,000
RENT-A-WRECK CANADA Telephone: 800-668-8591 We have been franchising since 1976 and are the largest used car rental franchise system in Canada. License Fee: $20-35k
COFFEE BEANERY Telephone: 888-385-2326 The worlds best coffee roasted flavored and packaged at our headquarters in Michigan! License Fee: $POA HOMEWATCH CAREGIVERS Telephone: 613-730-2188 Providing homecare for all ages in homes and facilities. License Fee: $35,000 INSTANT IMPRINTS Telephone: 905-338-9916 Premier promotional marketing franchise: Business apparel, custom T-shirts and promotional products License Fee: $29,950 INTRIGUE MEDIA SOLUTIONS Telephone: 519-265-4933 Intrigue Media creates networks of local TV channels using digital TV screens located in high traffic consumer locations. I QUIT SMOKING CANADA Telephone: 416-819-2644 I Quit Smoking is an franchise network offering a proven, quick and pain-free method to help people quit smoking. License Fee: $25,000. LICE SQUAD CANADA INC. Telephone: 888 LICE SQUAD (542-3778) Confidential and pesticide free head lice removal services and products. MAD ITALIAN GELATO BAR Telephone: 416-819-2644 Mad Italian’s mission is to enrich the lives of our guests, our employees and owners with a truly authentic and Italian experience. 12 franchise focus
PRACTICAR CAR & TRUCK RENTALS Telephone: 800-668-8591 We have been franchising since 1976 and are the largest used car rental franchise system in Canada. License Fee: $20-35k
RUFFIN’S PET CENTRES INC. Telephone: 905-774-7079 A fun profitable franchise for pet lovers. License Fee: $20,000 SOL’EXOTICA TANNING SPA Telephone: 905-529-3826 x22 Join the $6B industry! Realize the incredible profits that owning one of our salons can bring you. License Fee: $15,000 SPINAL TRACTION CLINIC Telephone: 416-398-3894 Affordable low back pain relief. License Fee: $60,000 SPORTBALL SYSTEMS INC. Telephone: 877-678-5437 Sportball offers non-competitive sports instruction for children 16 months-12 years. License Fee: $20,000 ST. LOUIS BAR AND GRILL Telephone: 416-485-1094 ST. LOUIS BAR AND GRILL is renowned for its consistent delivery of a superior proprietary chicken wing and rib products. License Fee: $40,000 SURVIVOR BOOT CAMP INC. Telephone: 604-357-3179 The original bootcamp company that started it all off and still exceeds clients expectations. Getting them the results they are looking for. “We Kick Butt (Yours)”. License Fee: $5,000
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FRANCHISE CLASSIFIEDS
CANADA THE LUNCH LADY Telephone: 905-660-5994 We prepare and deliver healthy hot lunches to schools. License Fee: Depends on territory TWO MEN AND A TRUCK Telephone: 416-646-0486 First and Largest franchised moving company in North America. License Fee: $35,000 ULTIMATE DRIVERS Telephone: 416-669-6363 Ultimate Drivers of Canada’s success is built upon hard work. License Fee: $8,000 to $16,000 THE UPS STORE Telephone: 416-819-2644 Becoming a part of The UPS Store network aligns you with a global network of industry leaders. License Fee: $25,000 WHITEHALL SPIRIT® FRANCHISING INC. Telephone: 250-361-2628 Innovative new water sport franchise. Open water slide seat rowing License Fee: $27,500 WINGSUP! Telephone: 416-819-2644 One of the most popular Gourmet Chicken Wings chains in Ontario License Fee: $35,000
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Term of License: 15 years Website: http://www.mobil-affiche.com
INDIA BANGS FRIED CHICKEN Telephone: +91 44 42022033 Bangs Fried Chicken is one of the fastest growing fast food chain in India with more than 20 outlets. License Fee: 10 lakhs CHHABRA 555 Telephone: 011-23286634 Established 50 years ago as a small Saree shop, Chhabra 555 has grown today to become one of India’s top wholesalers and retailers of Indian ethnic wear. KAPRI INSTITUTE OF ENGLISH SPEAKING Telephone: +919872010933 Best coaching for IELTS Teacher Training Course. Computer Courses. Personality Development. License Fee: Rs.1,00,000 (INR) SMART KIDS CREATION INDIA PVT. LTD. Telephone: 02232636262 Fully committed and passionate about providing the best learning & education. License Fee: on request SMARTQ INDIA Telephone: +91-98203-10131 Personality development program for young children License Fee: Rs. 25,000 SPARKET MARKETING PRIVATE LIMITED Telephone: 80 41571900 Corporate gifts master franchises in all country to replicate the model. License Fee: $20,000 YOUTH CAFE Telephone: 09312418720 Offering high quality coffee drinks & complementary foods in a comfortable, inviting and luxurious environment License Fee: 2 lakhs
Wise Cracks Concrete Technologies Inc. Telephone: 902-835-6763 State of the art concrete crack injection and fast flow drainage systems. License Fee: $2,500 License Fee: $POA
CYPRUS CHOCOLATE & CHOCOLATE Telephone: 352 98745624 Chocolate fondue and special chocolate treats. License Fee: 19.000 Euros MUKTA ENTERTAINMENT LTD Telephone: +357 22315387 Lifestyle concept bar/restaurant/hotel License Fee: 200,000 Euros
FRANCE International Master Franchise MOBIL AFFICHE Telephone: 0033146978094 Mobil’Affiche, A Booming Investment - World Leader in mobile advertising sector with a new Selective Scrolling System, Mobil’Affiche is represented in 20 countries all over the world. License Fee: Depends on country 14 franchise focus
ICELAND International Master Franchise BG CLEANING SYSTEMS Telephone: +354 5335004 BG Cleaning Systems offers you a unique and professional cleaning system comprised of efficient cleaning teams and effective time and work management. We are expanding worldwide. License Fee: $POA
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ISREAL
FRANCHISE CLASSIFIEDS
FUTUREKIDS COMPUTER LEARNING CENTERS Telephone: 03-78041486 FUTUREKIDS teaches children and adults computer fluency through an innovative, proprietary computer curriculum.
FUNKY-FISH
Telephone: +972-4- 6288390 Funky Fish is an international company, which operates its growing brand in about 170 concept-stores and in more than 100 points of sale in 20 different countries. Our brand specializes in accessories, pop items & gifts for girls & young women. We have created a successful line of un-usual trendy fashion. Website: http://www.funky-fish.com
KINDERLAND & CRESTAR Telephone: 03-5632 2663 Providing an extensive range of education & enrichment programmes for thousands of customers each year is what we do. MARRY-BROWN FAMILY RESTAURANT Telephone: 07-3316 590 Fast Food Restaurants. SMART READER KIDS Telephone: 03-2300 2555 Early Childhood, Adults and Youth English Learning Centre
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Clic k add on adv ress erts e , link s and w email adv s to con ebsite ertis t ers d act irec t
VITAL YEARS Telephone: 03-2095 6300 Vital Years Centre Franchise is for anyone who wishes to start up an English Literacy Centre for Children from age 2 onwards
ITALY CELLPHONE SERVICES LTD.
Telephone: 0044 203 086 8282 A total phone protection system for mobile phones License Fee : Nil
LATVIA International Master Franchise
ATTIRANCE LIMITED
Telephone: 00371 67139186 Attirance offers natural cosmetics, as well as raised life-style, refined taste and aristocratism fashion. License Fee: EURO 1000 Term of License: 2 Years Website: http://www.attirance.com
MEXICO PERFUMES Y ESENCIAS FRAICHE Telephone: (55) 51300200 Marketing and sales of perfumes, scents and personal care products. License Fee: 5,000 DLLS PRESS-A-PRINT Telephone: (55)539-53644 Learn to run your own, home based business in the fun and exciting advertising, marketing and speciality printing industries. License Fee: US$16,000 RE/MAX Telephone: 55- 5292 3295 Comercialization of real estate franchises. Licence Available: Unit Franchise License Fee: US$100,000
MALAYSIA BIZTOP GLOBAL NETWORK RETAILER Telephone: 012-2899278 Helping someone who would be interested to operate FREE store. License Fee: Nil 99 SPEEDSMART Telephone: 603 3291 7699 99 Speedmart® is a rapidly growing chain of refreshingly ‘new and improved’ mini-markets
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NEW ZEALAND COMPUTER SOLUTIONS SALES AND SERVICE Telephone: +64 7 5710235 Professional on-site computer support targeting the SMB market. License Fee: From AUD$15,000
SINGAPORE ART ZONE PTE LTD Telephone: 65-64747331 Children art education and enrichment centre for age 4 to 12. License Fee: Upon request V-KOOL INTERNATIONAL PTE LTD Telephone: 66436700 Industry premium solar control film. License Fee: Upon request
SOUTH AFRICA 3@1 FRANCHISING Telephone: 09 27 828564654 3@1 provides fast & cost effective methods of postal business and e-communication & communication products through retail. License Fee: R60 000. CAPPUCCINO’S CAFE & PIZZERIA Telephone: +27 12 361 2796 Sit-down family restaurant with focus on pizza & pasta. License Fee: ZAR 140,000 KAUAI JUICE (PTY) LTD Telephone: (021) 552 0222 Get healthy returns on your investment with a Kauai franchise MSC EDUCATION HOLDINGS Telephone: 0437485778 Upliftment and furthering careers through quality education and training. MULTISERV Telephone: 087 820 4100 Top shoe repair, shoe care and key duplication company in South Africa. License Fee: R60 000 plus VA VISIONHOMES PROPERTY CONSULTANTS Telephone: 0217123506 We are an independently owned real estate company, operating in cape town (south africa). License Fee: R30,000 franchise focus 15
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SPAIN b-met Airport Transfers Telephone: 0034 670 651 449 B-met is the only British Transport franchise available in Spain and it offers a unique opportunity to anyone looking to move to Spain and run their own business. International Master Franchise
NATURHOUSE
Telephone: 0034-6623-16922 Nuturhouse is an international Dietetic & Nutrition leader with a presence in more than 30 countries and located in 1,900 shopping centres. License Fee: From $50,000 Term of License: 5 Years Website: http://www.naturhouse.com
UAE ENOC - Emirates National Oil Company Telephone: 009714-3133684 Serving 600,000 happy customers weekly. Franchise inclusive of other concepts. License Fee: 250,000 AED (68,000$) ZOOM Telephone: 009714-3133684 Convenient Store serving 50 millions happy customers through 170 outlets. License Fee: 80,000 AED (21,784 $)
UNITED KINGDOM ABLEWORLD Telephone: 01270 627185 Mobility retail outlets selling everything for the elderly and disabled. License Fee: £29.950 ACTIV WEB DESIGN AND SEO Telephone: 0845 094 0497 A business opportunity with proven success. License Fee: £4995 ACTIV CLICK AND EARN Telephone: 0845 094 0497 Totally unique opportunity Earn money while you sleep. License Fee: £9995
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AUTOSHEEN PCC LIMITED Telephone: 0800 131 3301 Autosheen are looking for suitable international master franchisors. License Fee: £Fixed monthly license fee rising annually BAGUETTE EXPRESS Telephone: 0845 070 4360 Sandwich takeaways stores License Fee: £12,500 BELLE CASA LTD Telephone: 01604 696147 Domestic cleaning management franchise. License Fee: £9,950 + VAT Website: http://www.bellecasa.co.uk/index_bellecasa.htm BELVOIR LETTINGS Telephone: 01476 570 000 Belvoir is a national award winning lettings specialist. License Fee: £22,500 BRITNETT WEB SERVICES LTD Telephone: 0845 1313131 Britnett is a leading web services consultancy. License Fee: £19,950+VAT CAFE2U Telephone: 08456 444708 Mobile expresso coffee service License Fee: £12,000 CAMPING AND CARAVANNING CLUB Telephone: 08701 287 240 Promotion, advice and assistance - building and running a successful site. License Fee: £35,000 + £5k Marketing + £3k IT/ Communications. These costs exclude the cost of purchasing the campsite. CARD CONNECTION Telephone: 01525 892300 The UK’s leading greeting card franchisor. License Fee: £20,000+ CARGOCALL Telephone: 01753 680807 International Freight and Logistics proving import & export services to business License Fee: £26,300 plus VAT CAREMARK LIMITED Telephone: 01903 266392 Management franchise delivering care and support services to customers in thier own home License Fee: £29,500
Franchise Directory ADEPT CLEANING SERVICES
Telephone: 01827 287100 Manage a high quality commercial cleaning service business. License Fee: £19,850 Website: http://www.adeptfranchiseservices.co.uk AGENCY EXPRESS Telephone: 01508 579800 Agency Express is the UK’s largest ‘For Sale’ board contractors. License Fee: £18,500 + VAT AUNTIE ANNES Telephone: 01844 273226 Hand-rolled baked on-site soft pretzel stores Licence Available: Unit Franchise License Fee: £16,000 16 franchise focus
Enhanced Listings Magazine ONLY Annual Logo and Website Link UK£50 / US$80 / EURO60
Magazine & www.franchiseek.com Annual Logo and Website Link UK£200 / US$320 / EURO240
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CASHBACKCARD Telephone: 07824718448 Own and operate UK’s largest Cashbackcard prepaid MasterCard loyalty program. License Fee: £10,000 - £30,000 CLIVE’S EASYLEARN POP MUSIC SCHOOLS Telephone: 01590 623162 Music classes for children age 7+. A management home-based franchise opportunity. License Fee: £9,995 COUNTY HOMESEARCH INTERNATIONAL PLC Telephone: 01872 223349 Independenthomefindingcompanyprovidingprivateandcorporate relocation services. License Fee: £35,000 CREPEAFFAIRE LTD. Telephone: 020 7375 0376 Quick-service retail crepe concept eat in and take away. DAILY POPPINS Telephone: 07886917330 A highly reputable domestic cleaning management franchise operating across UK License Fee: £15,995 DIG IT PROJECTS LTD Telephone: 01287 655430 Unique franchise opportunity in the supply of outdoor play and pearn provisions to the education sector. License Fee: £14,895 DRIVERS DIRECT RECRUITMENT AGENCY LTD Telephone: 01928 572200 Business to business recruitment franchise. HGV recruitment specialists. License Fee: £20,000
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FRANCHISE CLASSIFIEDS
DULUX DESIGN SERVICE Telephone: 08458806888 An exciting opportunity to become a Dulux Interior Designer. License Fee: £POA ENFIELDS FRANCHISING LLP Telephone: 08453 054094 Services provided nationally include: residential sales residential lettings and financial services. EQUAL ZEAL LIFE STUDIO FOR KIDS Telephone: 01325 251455 An international company offering preventative life skills training for children. License Fee: £8,500 etyres Telephone: 01223 832444 On-line tyre retailer. Nationwide mobile fitting service via Franchisee network. License Fee: £30,000 EVA Telephone: 07855 250652 EVA Salons provide quality hair beauty and well being services. License Fee: £15,000
FIRST CLASS LEARNING
Telephone: 01642 829556 After school education franchise delivering maths and English tuition. License Fee: £5,000 + VAT Term of License: 5 Years
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franchise Website: http://www.firstclasslearning.co.uk HELEN O'GRADY DRAMA ACADEMY Telephone: 01481 200250 Fun filled self- development classes through drama for children KINGDOM OF SWEETS Telephone: 01706 624957 A “real world” business opportunity to develop a sustainable business. License Fee: From £2,000 LAWNSCIENCE Telephone:01908 504664 We provide a lawn treatment service to mainly domestic customers. License Fee: £6,000 LIME ORCHARD Telephone: 0845 5391467 Unique opportunity to operate a garden design and landscape business. License Fee: £23,500
Premium quality domestic oven valeting franchise. License Fee: From £4,000
UNITED KINGDOM International Master Franchise
PINGUS ENGLISH
Telephone: 020 8687 6104 Linguaphone Group is a world-leading global language training provider, operating under the internationally recognised Pingu’s English, Linguaphone and Direct English brand names. License Fee: POA Term of License: 7 Years Website: http://www.pingusenglish.com
MAID2CLEAN Telephone: 0845 2570677 Leading management franchise - domestic sector. Run a Maid2Clean cleaning agency. License Fee: £9,999
PIRTEK UK
Telephone: 020 8749 8444 Pirtek are market leaders in on-site hose replacement. License Fee: £25,000 Website: http://www.pirtek.co.uk
MAGIKATS MATHS AND ENGLISH
Telephone: 0844 8709896 English and Maths TUITION CENTRES for children aged 5 to 16. License Fee: £6,750 + VAT Term of License: 2 Years Website: http://www.magikats.com MAIL BOXES ETC. Telephone: 01608 649239 Worldwide parcel delivery, mailbox rental, printing, and business services franchise. License Fee: £19,500
PACE PARTNERS INTERNATIONAL LTD Telephone: 01932 248890 Business development consultancy - become a consultant under a leading brand. License Fee: £48.500 PLATINUM PROPERTY PARTNERS Telephone: 01202 652 100 Platinum Property Partners enables its clients to buy, refurbish and rent out residential UK investment property. License Fee: £52,970 + VAT
International Master Franchise
PROFESSIONAL CASH COLLECTIONS LTD.
NATIONWIDE CLEANERS Telephone: 07986 600316 Low cost, white collar management franchise. High net profits. Work from home. F/t or p/t. License Fee: £3,999 Term of License: 5 Years Website: http://www.nationwidecleaners.co.uk/ International Master Franchise
Telephone: 01206 578 366 Commercial debt collection business targeting SME businesses with outstanding and seemingly unrecoverable debts. License Fee: £3,500.00 Total Investment: £3,500.00 Territories Available: 125 postcode areas throughout the UK In Business Since: 2011 Website: http://www.pcashco.co.uk/ PERSONAL CAREER MANAGEMENT Telephone: 01753 888995 Professional career coaching and outplacement services. License Fee: £25,000
NEW ID FRANCHISES LIMITED
Telephone: 0121 634 6606 New ID Studios combines two of the UK’s leading names in the hair, beauty and cosmetics License Fee: £POA Term of License: 5 Years Website: http://www.newidfranchises.com/ Ovenu Telephone: 01325 251455 w w w. f ra nc hiseek . co m
PITMAN TRAINING GROUP Telephone: 01937 548562 Specialising in business and IT skills training License Fee: £22,500 + PREMIER SPORT Telephone: 01953 499041 The UK’s leading sports coaching company License Fee: £6750 + VAT franchise focus 19
franchise PRESTIGE NURSING & CARE Telephone: 0208 254 7533 We are a specialist recruitment business operating in health and socialcare. License Fee: £30,000
PRIME JOBS Telephone: 0844 245 1119 A unique work from home franchise opportunity in the recruitment industry. License Fee: £500 per month PROKILL Telephone: 01202 752233 Build your highly successful future in this rock solid marketplace PVC VENDO Telephone: 020 8908 1234 UK market leader of commercial vehicle exterior powerwashing and interior hygiene and sanitising of food carrying vehicles. License Fee: Initial own capital required £8,500 PVC Wizard Telephone: 01772 692081 Specialist conservatory and PVC cleaning. UK’s 1st conservatory cleaning franchise. Purifry Ltd. Telephone: 08454 632312 A fryer management service for the filtration of deep fat fryers. License Fee: £14,950
License Fee: £12,500 ROSEMARY CONLEY DIEY & FITNESS CLUBS Telephone: 01509 620222 The UK’s leading diet and fitness franchise License Fee: £26,100 inc VAT SAMEDAY UK Telephone: 0800 435740 Sameday UK provide a dedicated same day delivery service. License Fee: From £7,500 S B LEARNING SERVICES Telephone: 01277696049 Mental maths and right brain training for children aged 5 to 11 using Japanese abacus and mental visualisation. License Fee: £3,000 SHALIMAR SHOES (UK) LIMITED Telephone: 0208 586 8820 Our Brand Unze London famous for selling quality. shoes since 2004.
SIGNS EXPRESS Telephone: 0800 731 2255 Successful market leading franchise. Exciting franchise opportunities available across the UK. License Fee: £21,000
SKIDPROOF INTERNATIONAL LTD
RAZZAMATAZ THEATRE SCHOOLS LTD
Telephone: 01228 550129 Performing Arts lessons for children 4-18rs as seen on Dragons Den! License Fee: £8,000 Term of License: 5 Years Website: http://www.razzamataz.co.uk RENTIN GROUP LTD Telephone: 01949 833014 Vacation rentals online. Unique marketing. Own territories. Lifestyle choice. License Fee: From £15k RIPPLES LIMITED Telephone: 01225 335 111 Award winning bathroom franchise with luxury products and quality service. License Fee: £40,000 RIVERFORD ORGANIC LTD Telephone: 01803 762015 Home delivery of fresh Organic fruit & vegetable boxes.
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Telephone: 07947 609099 Unique and patented health and safety product. License Fee: £10,000 - £50,000 (depending upon territory) Term of License: 5 Years Website: http://www.skidproof.co.uk/franchise SOUTHERN FRIED CHICKEN Telephone: 0118 944 1100 Southern Fried Chicken is the UK’s Premier quick service restaurants franchise opportunity for the 21st Century Term of License: £10,000 SPHEREMANIA LTD Telephone: 0844 800 30 45 SphereMania has continued to grow at an unbelievable rate and quickly established itself as the UKs leading supplier of this exhilarating extreme sport. License Fee: £POA TALKING TOTS Telephone: 01253 735355 Fun interactive classes helping children to communicate with confidence. Term of License: £8,400
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franchise THE FINANCIAL MANAGEMENT CENTRE Telephone: 0845 862 1078 A leading financial management consultancy that helps businesses become more financially successful. License Fee: From £6,500+VAT The Interface Financial Group Telephone: 0845 834 0332 IFG provides working capital through a unique invoice discounting programme. License Fee: £25,000.00 TruGreen Telephone: 0116 2759005 Professional lawncare franchise supported by franchisor with 50 years experience License Fee: £27,0000 International Master Licenses
UBER HAIR AND COSMETICS
Telephone: 0161-980-0586 Hair and beauty country master distributorships now available for all countries world wide. Licence Available: Unit and Master Franchise License Fee: £27,500 VIRTUAL 360 Telephone: 0844 745 1906 Virtual360, UK’s leading online marketing provider of 360-degree virtual/video/audio tours. WAGGING TAILS LTD Telephone: 0844 8008480 Home from home dog boarding company License Fee: £7,500 +
WEST END TRAINING Telephone: 0845 0581375 Providers of tailor-made business to business training and development programmes. License Fee: £24,950 WILKINS CHIMNEY SWEEP LIMITED Telephone: 01635 551454 “The Perfect Business Model”. Van based, work from home. FUN! License Fee: £5,000 Yogen Fruz Telephone: 0526161 27881 Nutritious frozen yogurt and fresh fruit which allows you to customize your own flavor combination.
USA International Master Franchise
ALLOY WHEEL REPAIR SPECIALISTS INC
Telephone: 770-903-1236 Allow Wheel Repair Specialists, Inc offer cosmetic wheel repair and straightening in a mobile reconditioning facility. Licence Available: Master Franchise License Fee: 18,000 Euros Website: http://www.mobilewheelrepair.biz AMRAMP Telephone: 888-887-1186 Rental and sales of steel modular wheelchair ramps. License Fee: $49,250 - $123,125 w w w. f ra nc hiseek . co m
BEEF ‘O’ BRADY’S 5510 West LaSalle Street Suite 200 Tampa, FL 33607 Telephone: (813) 226-2333 Family, Sports’ fan oriented restaurant serving burgers & wings & full liquor License Fee: $35,000 BMS TECHNOLOGIES/STEAMATIC, INC. Telephone: 817-332-1575 Cleaning & disaster recovery services including the cleaning of residential & commercial properties License Fee: $Varies COLOR GLO INTERNATIONAL Telephone: 780-415-5442 extension 7801 If you have to work, work at something you truly love! License Fee: $49.95 per month. CRUISEONE Telephone: 800-892-3928 Home-based travel agency franchise. Sell all cruise and vacation packages. License Fee: $9,800 ENGEL & VOELKERS FLORIDA Telephone: 239-348-9000 We combine the capabilities of our highly competent team with our world-wide network under our master brand. License Fee: $35,000 EYERIS TV Telephone: 407-745-1015 In-store TV Network advertising utilizing the power of cuttingedge facial recognition to measure audience viewership. License Fee: $30,000 GolfAhoy Golf Travel Ambassador Telephone: 780-415-5442 extension 7801 Full service golf travel and golf cruise business. License Fee: $9,600
Golf Travel Agent Telephone: 780-415-5442 extension 7801 If you have to work, work at something you truly love! License Fee: $49.95 per month. International Master Franchise
MATHNASIUM
Telephone: 0013234218030 Mathnasium is a learning center where students go to improve their math skills. We Make Math Make Sense to Kids! License Fee: Available Upon Request Term of License: 10 Years Website: http://mathnasium.com/franchising/ MR APPLIANCE Telephone: 254-745-2530 Major In Home Appliance Repair License Fee: Population Based HOUNDS TOWN USA Telephone: 631-404-5605 A fully interactive daycare and boarding facility for dogs. License Fee: $25,000 SIGNARAMA Telephone: 561-868-1358 #1 Sign Franchise in the World with 800 locations globally seeks Master License Candidates THE ALTERNATIVE BOARD Telephone: 303-839-1200 franchise focus 21
franchise Business coaching and peer boards for small-medium business owners Valpak Telephone: 727-399-3091 Valpak is America’s leader in cooperative direct mail advertising. License Fee: $15-$17,500
GRAPEVINE PR - UNITED KINGDOM PR consultancy Telephone: 01409 211675 COCONUT CREATIVES LTD - UNITED KINGDOM Marketing specialists with a creative edge Telephone: 01963 360896
FRANCHISE SERVICES FRANCHISE WORLD - United Kingdom Avoid the hype, read Franchise World Telephone: 020 8605 2555 THE FRANCHISE COMPANY - United Kingdom The Franchise Company are experienced franchise consultants who have been providing sound franchise advice for almost 20 years. Telephone: 0207 000 1018 Website: http://www.franchisecompany.co.uk/
FRANCHISESSENTIALS - USA
Integrated Franchise Marketing & Development Telephone: 001 832-838-4822
SMITH & HENDERSON - United Kingdom Helping franchisors recruit talented professionals. BFA Affiliate. Contingency fee structure. Telephone: 0207 1833 224 Website: http://www.smithhenderson.com/ SMARTWAY Telephone: 07532 286752 Franchise Consultant. Advice and help to franchise your business
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NATWEST - United Kingdom Our team of specialist Franchise Business Development Managers are on hand to help new and existing franchisees and to help you get the most from your business Telephone: 0800-092-9117 FRANCHISE & PROSPER, LLC Telephone: 561 383 8006 Franchise Consultants and Broker throughout the USA
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In This Issue : LET YOUR BRAND DO THE TALKING : How Your Brand Defines Your Franchise Potential HOW TO MAKE A YEAR'S SALARY IN UNDER 3 MONTHS CAN A COUNTRY BE TOO FRANCHISED ? FRANCHISE SOCIAL MEDIA : Beyond the Basics FRANCHISING & DISPUTES SETTLEMENT
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PR & MARKETING
Let Your Brand Do The Talking How Your Brand Defines Your Franchise Potential
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Adding value to the community is a factor that has become increasingly important in shaping consumers’ perceptions about a business, as well as adding a feel-good association to the brand.
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hen a potential franchisee evaluates business opportunities in the “right” sort of company, which are the businesses that constitute the top ten on his/her list? Usually, organizations and products that have proved their superiority over competitors in the market: businesses that can be regarded as being relatively “safe franchises”. And while there is a whole set of criteria that come together for a franchise business to be considered as being a safe investment, including low start-up costs, ongoing affordability, market demand, etc., one factor that tops this list is the “brand value” of the business. Our cover story this month analyzes this phenomenon: about brand positioning, identity and other attributes, and how these relate to the franchise potential of any business.
A Brand v/s A Great Brand The difference here lies in the fact that a “great brand” goes way beyond just a transaction where a product is sold: A great brand is about the entire experience that is extended to the customer. Brand loyalty is built through the emotional connection that the brand forms with its consumers, through the way it looks, feels, works, reaches out, and everything in between. Factors influencing the manner in which this set of emotional connections is formed between a brand and its consumers include brand philosophy, values, positioning, price, previous experiences with that brand, etc. If all these come together in a cohesive manner, they help create a positive customer expectation, which in turn is likely to influence the customer’s purchasing behaviour towards your franchise business. A great brand immediately conveys an entire experiential message; a message that helps the consumer connect the image of w w w. f ra nc hiseek . co m
the product and the business with any outlet across the world.
An Established Consistent Corporate Image The experiential message that is being talked about above is difficult to achieve without an established, consistent corporate image. This in turn, is the result of a definite and detailed set of guidelines which at every point relate back to the over-arching vision of the brand and the business. Taylor Bond, the CEO of Children’s Orchard, a US-based children’s clothing resale franchise, has famously said, “The brand’s integrity is upheld and enhanced by compliance with standards, processes and procedures, quality products, great customer service and community outreach in their local market. Franchisees need to understand that the brand is critical to the success of their store, their franchise system, and to the future value of their business investment.” A strong corporate image is one that is responsive to and closely related with consumers aspirations. This is what differentiates “Pizza Hut” from a “Joey’s pizza place”, “Subway” from any ordinary sandwich bar, “Ikea” from a run-of-the-mill do-ityourself furniture store and “McDonalds’” from just another fast food outlet. The promise to deliver quality of a certain level across outlets: this is what a strong corporate image conveys to its consumers. And this corporate image is not just to do with how brilliant the logo is, or how creative the product is: it deals with the tiniest detail that goes into furnishing the store, from the spatial configuration, to product display, wall and floor finishes, lighting and other ambient factors, right up to the attitude of the store personnel. An established, consistent corporate image is directly related to the core of any franchise business, which is the assumption that consumers desire a consistency in experience from every franchise outlet of the particular franchise focus 25
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shti Mawani is a ations Strategist regularly about chising matters.
business. A strong corporate image and brand consistency that comes with this are hence fundamental criteria defining the franchise potential of a business.
Giving Back to the Community Adding value to the community is a factor that has become increasingly important in shaping consumers’ perceptions about a business, as well as adding a feel-good association to the brand. For example, when search engine giant Google recently announced that “the carbon footprint of your life on Google is zero,” everyone around the world sat up and noticed. And the already well-known brand acquired a new dimension; one of caring for people by being environmentally responsible. What this says is that, in addition to marketdriven products and services that match contemporary global needs, the franchise potential of a business is increasingly being associated with the contribution that the brand has been known to make towards bettering the community and helping a global cause. 26 franchise focus
Subway, ranked by CNN Money in 2010 as the world’s most popular franchise of the decade, says that “Giving back is a strong part of the SUBWAY® brand culture. Each year the SUBWAY® brand supports charities and philanthropic organizations through corporate donations and sponsorships to encourage healthy, active lifestyles and help make the world a better place.” Following a similar ideology, many franchise corporations have, in recent years, very strategically and consciously associated a strong “helping the world be a better place to live” kind of message with their brand, from restaurant chains, which as policy donate food to homeless shelters, to shipping franchises that offer carbon offsets. A big plus from a business point of view, as well as from a consumer standpoint for the franchisee to feel a connection to the particular cause that they are supporting, evidence suggests that there is a strong correlation between customer brand loyalty and the CSR values integrated within a business model.
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FRANCHISE NEW ZEALAND
Can a Country be
Too Franchised ? New Zealand is the most franchised country in the world. Is it approaching saturation point? Simon Lord looks at the figures.
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According to the 2010 Massey University survey of franchising in New Zealand, there are probably around 23,600 individual franchised outlets in the country. That would mean one franchise per 186.5 Kiwis.
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n article in the Sydney Morning Herald last year posed the question, ‘Is Australia too franchised?’ It suggested that, with up to 1100 franchise systems for 22 million people Australia is already the most franchised nation in the world on the basis of number of franchises per capita. It went on to suggest that, before long, there will be over 100,000 franchised outlets – one franchise for every 224 Australians. ‘Do we want to become McAustralia?’ writer Tony Featherston asked.
cafés, restaurants, opticians and even medical practices where service, rather than price and range, has always been a key component. Modern specialist retailers such as sports shoe shops, video stores and hot bread shops have developed almost totally through franchising rather than through corporate chains. And the development of franchises in almost every other walk of life in New Zealand, from lawnmowing to commercial cleaning, gyms to builders, has helped ensure that the franchise model has become ubiquitous.
It’s worth comparing those figures to New Zealand. On the basis quoted, New Zealand is actually more franchised than Australia with around 450 franchise systems for 4.4 million people. According to the 2010 Massey University survey of franchising in New Zealand, there are probably around 23,600 individual franchised outlets in the country. That would mean one franchise per 186.5 Kiwis. Small wonder that the country’s main specialist publication, Franchise New Zealand magazine, has a readership of well over 50,000 people – that’s over 1 per cent of the population.
It is this huge range of franchises available that gives the lie to the assertion that ‘the boom must end.’ Franchising is, after all, not an industry in itself – it’s a method of marketing and distribution that can be applied to almost any industry. As a result, new companies are constantly entering the local franchise market in everything from animal pregnancy testing to after-school care and mobile retailing of safety supplies.
The SMH article commented that the franchise sector has boomed by giving customers more of what they want, noted that the best franchise systems do a terrific job and accepted that the failure rate of franchised outlets is much lower than that for independently-operated small enterprises. Yet it also expressed the opinion that franchising has enjoyed a boom and that all booms must end. That would be bad news for the franchisors and franchisees of New Zealand. But is it true?
While industries themselves may wax and wane, business overall goes on developing. That will result in new, as yet unimagined franchises arriving to meet new, as yet unimagined demands. Whatever the opportunity, it seems New Zealanders will be eager to investigate it and maintain the country’s position as ‘the most franchised nation in the world.’
One reason that franchising has grown so fast in New Zealand is because it enables small businesses to band together and compete successfully in a country where many niches are dominated by one or two large (often overseas-owned) corporates. Another reason is that franchising has enabled brands to expand beyond the ‘traditional’ chain store areas into sectors such as hair salons,
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Franchise Social Media Beyond the Basics 30 franchise focus
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... one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity.
hat is Franchise Social Media? Basically, it’s more than just social media. It’s the application and utilization of social media within a franchise environment. Sure, many of the same principles apply. But, franchising is different than most small business models. It’s unique in many ways beyond the typical B2B or B2C model. There are specific disclosure laws that are a major part of the franchise candidate recruitment process. Even from a consumer proposition standpoint, the integrity of the entire franchise organization must be considered. And, one cannot discuss social media in a franchise environment without touching upon guidelines, policies and procedures, and brand uniformity. So, Franchise Social Media is how social media is tailored to not only fit within the various levels of franchising, it must also be integrated within processes and methods within franchise marketing and development. Certainly, utilizing social media within franchising is more than just asking an administrative assistant to set up a Facebook and Twitter account and post and tweet away; especially, without a purpose or specific objective, and definitely not without a welldefined plan of action. Despite what many marketing professionals believe, Franchise Social Media must be more than what is defined and implemented across most small business segments. The interdependency of the franchise relationship, the franchise dynamic, if you will, must be considered and focused upon as a social media plan is put into action. At all times, the question, “How does today’s [social media] activity affect others within the organization?” must be on the forefront of administrators’ minds as they post, tweet, connect, and engage… every day! A simple mistake can send a ripple effect throughout an organization. A major error, which could include a slow reaction to a potential crisis (remember Dominos employees’ You Tube video?), could be akin to a tsunami racing ashore at 500 miles an hour, with little or no warning to the people (franchisees) along the coast, and possibly inland as well. w w w. f ra nc hiseek . co m
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Are you afraid or frightened yet? Are your thoughts circling around the decision to just leave social media alone? Or, if you’re already entrenched within social media, are you now considering slowing down, pulling back on your efforts, or maybe even bailing out altogether? Well, you shouldn’t be afraid or frightened, and certainly, you should not bail out. Actually, there needs be more focus beyond the basics of social media, with a very detailed, comprehensive plan to direct efforts specifically to Franchise Social Media. At FranchisEssentials, we utilize a basic acronym of e-IDEA as a guideline when developing franchise social media strategies for clients. The acronym translates to Explore, Identify, Develop, Execute and Analyze. Five easy steps to keep in mind and remember to remain focused and stay on track in your efforts.
Explore In the initial stages of a developing a Franchise Social Media plan, it is essential to review current levels of general social media proficiency throughout the organization. This includes the franchisee base as well. Determine not only who within the organization is proficient, but within which social media platforms they excel. Be sure not forget the enjoyment factor! For instance, if franchisees are utilizing videos and photos effectively within their efforts, it’s safe to say that video and photo sharing should be integral components of the franchise social media strategy. Explore further for individuals within the organization that enjoy photography and video production. Having these individuals interact with marketing professionals bring new perspective to the process, especially as they will also bring practical perspective of working within the franchise organization at different levels. The same holds true for individuals within the organization who are most proficient and passionate about training, and are fully versed on internal training processes and franchise focus 31
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procedures. It lends to being able to bring other aspects of social media to the table – webinars being the most obvious. The less obvious, but very effective includes internet radio for podcast replays or on-demand access, and video again, for sharing simple or more complex information.
Paul Segreto, President & CEO at franchisEssentials, and Founder at franchisEssentials Media Group, brings expansive experience in developing unique perspectives, entrepreneurial spirit and extensive industry experience to franchise marketing and development. Paul has also co-founded FranSummit to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchisees to assist franchisees and franchise professionals develop personal branding strategies to align individual experience and expertise with brand and business development.
Upon exploring various types of social media, and social media tools, and in determining the proficiency and enjoyment/passion levels within the franchise organization, it is then the correct time to step into the Identify stage.
Identify Here’s where Franchise Social Media really starts to make practical sense as this stage fosters thought about the ultimate objectives of the franchise organization. Most believe this stage is entirely focused on identifying targets. However, identifying targets is only a portion of this stage. Identifying objectives within a franchise organization is where Franchise Social Media separates itself from basic social media as there are typically many objectives to define, including increasing business at the franchisee level, improving brand awareness, creating interest in the franchise opportunity, and developing or strengthening communications throughout the system. Much of this process is unique to franchising as franchise law and the franchise relationship both need to be taken into consideration. Proceeding ahead without these considerations could result in significant consequences at various levels. In identifying objectives, it’s most likely apparent there are multiple targets to attract. Within the consumer proposition the targets will be customers, but are they retail customers, business customers, or both? For franchise lead generation, there may be multiple targets that could be attracted in different ways. For example, attracting a transitioning executive may take a different approach than attempting to attract a transitioning executive from a specific industry segment. Next, in this stage is identifying where all these targets communicate and congregate online. This is often an ignored component of a social media strategy, and one that
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Identifying objectives within a franchise organization is where Franchise Social Media separates itself from basic social media as there are typically many objectives to define, including increasing business at the franchisee level, improving brand awareness, creating interest in the franchise opportunity, and developing or strengthening communications throughout the system.
would specifically lead to the strategy being non-effective. After all, what use is it to broadcast a message if it is not known where to broadcast the message so it will be heard by the target audience? Identifying the online locale of the target audience is critical to the success of the program, but it’s also critical to identify if the target audience is communicating within that locale.
Develop The results of the two previous stages provide the foundation for which the Franchise Social Media strategy should be built. Without the proper foundation, the strategy structure would be flat, lineal and two-dimensional. With a firm, well-defined foundation, the strategy will rise to a cross-platform, multitiered structure with communications lines running across the structure, to and from different points. Basically, it can be looked at as the difference between a simple tic-tac-toe diagram drawn on a piece of paper, to a Rubik’s Cube that has many sides and angles, and is threedimensional. Taking it a step further, when attempting to solve the tic-tac-toe challenge, there are only a handful of options before success or failure is imminent. Not so with a Rubik’s Cube as there are many, many options to succeed. In fact, the only way to fail at solving the Rubik’s Cube challenge is to give up and stop trying. The Develop stage must address key components to the program including resources available AND dedicated to the effort. Resources include both human and financial resources. As social media has no time limitation or barrier, it can be considered a 24/7 plan of managing and monitoring. The various defined objectives must overlap for the three-dimensional structure to remain upright. The strategy must resemble blueprints similar to those developed when building an office building complete with common infrastructure and utilities, but where various floors will be designed for different tasks, and will be occupied by different people. w w w. f ra nc hiseek . co m
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An effective Franchise Social Media strategy has some commonality built into it through the use of the basic social media channels. However, it should never be considered a one-size-fits-all solution as there are just too many variables from one franchise organization to another. These variables must be individually addressed and include, but are not limited to franchisees already using social media, percentage of effort to be dedicated to consumer proposition and lead development, coordination of timed events, content development for daily activity, responsibility for response both at the franchisee and franchisor levels and timeliness of the same, and transition from the virtual to the real world whether it be at the unit level face-to-face with customers, or within the franchise sales process with a candidate. Development of the Franchise Social Media strategy is not much different than the development of an operation manual for a franchise system. It must be thought-out and planned for every aspect of the business at-hand. It must be comprehensive to handle the “what ifs?” It must be well-defined to work seamlessly from one individual to another. From 30,000 feet it could look not much different than a franchise system.
Execute Now, the fun part kicks in and execution of plan is put into action. If the strategy is well-developed and communicated throughout the organization, including to and with franchisees, execution of plan should run smoothly, and should actually be an enjoyable experience. The strategy, defined in a living document, must be in the hands of all involved in the effort. Guidelines must be followed for optimum results. Policies and procedures must be in place for reference as needed. The key to executing the plan lies within engagement and monitoring. It’s imperative to share content and information that is pertinent and relevant to the target audience. That does not, and should not mean the constant regurgitation of brand franchise focus 33
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messages. The opposite is actually more effective and will actually attract and retain individuals within the online community. Many will return again and again seeking new information. If done effectively, the online community becomes a portal of sorts with followers returning almost daily for new information they may be able use that day. From a lead generation standpoint it’s imperative to share information beyond the brand message and certainly of the franchise opportunity itself. Information pertaining to entrepreneurship and small business ownership along with links to articles about transitioning executives, establishing goals and objectives, family role in business ownership, and small business finance are popular topics. Sharing this type of information with occasional posts about the brand and franchise ownership will keep this target audience returning day after day, looking forward to new information that will assist them in achieving their goals and objectives. As a valuable resource, a relationship begins to form; a key component of the franchise sales process. Monitoring the activity is vital to further developing the relationship regardless of whether it’s with consumers or candidates. Timely response to questions and comments go a long way in common courtesy. More importantly, interacting when the consumer or candidate is “hot” typically spurs conversation. It’s that conversation that establishes the personal interaction that potentially moves the process along. It’s the backbone of the “people buy from people” theory. It’s also at this point where the virtual to in-person transition begins to happen. It’s 34 franchise focus
also where the relationship is most prone to unravel. It is essential that front-line staff and franchise sales personnel fully understand and are aware of the information being shared with consumers and candidates alike. They should also be aware of online activity, especially the activity leading towards “buying” activity. As the transition to the in-person setting, which includes a visit to a franchise location and a telephone call with a franchise sales representative, the professionalism established online must continue. The online message must be consistent and continue to be conveyed.
Analyze Certainly, metrics are important in gauging the effectiveness of any online strategy. And, it’s vitally important to analyze and quantify results on a regular basis. However, the key metrics are actually simpler than that of algorithms, click-through rates, and impressions. It’s what I refer to as a Social Media P&L. This P&L takes the objectives, expectations and desired results, as established in earlier planning stages, and quantifies them into hard numbers. Then, these numbers are analyzed against actual results. This should be done weekly, monthly and quarterly in order to view development and progression of trends which then creates the opportunity to tweak and revise the plan much like turning a ship at sea. As you know, turning a ship at sea is done in a very slow, deliberate manner as a quick turn could easily capsize the vessel. w w w.franchisee k . co m
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Ultimately, the results achieved within the plan must line up with the initial objectives of getting involved in social media in the first place. Therefore, it’s imperative the initial planning stages include specifying desired results and defined numbers. It’s not enough to just say, “We want to increase business and franchise sales.” Well, how much of sales increase? And, where? What particular market(s)? Over what period of time? And, for franchise sales purposes the same holds true but from its’ own unique perspective.
evaluate potential issues, and to be able to quickly resolve problems.
Keep in mind the operational aspect that needs to be considered in the process, and in evaluating plan effectiveness. It’s not uncommon to drive leads to franchise locations and to franchise sales departments, only to result in poor conversion rates. Obviously, the poor results in this situation are not the result of a poor social media plan as much as it stems from a poor sales effort. It is essential to take into consideration all aspects of daily operations, at the appropriate levels of the organization. It’s imperative the information pulled from these various levels be accurate and timely to accurately
Expanding social media beyond its basic elements and utilizing it with specific intent and purpose can prove quite effective in generating multiple benefits at all levels of a franchise organization including increasing traffic at the unit level, creating brand awareness, generating interest in franchise opportunity and improving communications throughout the system. Understanding how social media need to operate in a franchise environment is critical to future success, and a primary reason for referring to it as Franchise Social Media, complete with functionality unique to franchising.
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Erik Qualman, Author of Socialnomics and the person behind the infamous Social Media Revolutions states that Social Media ROI is still being in business five years from now. A powerful statement, indeed! But one that I highly value and believe in as social media continues to gain momentum and becomes even more valuable, and essential, than it is today.
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FRANCHISE LEGAL
Franchising &
DisputesSettlement 36 franchise focus
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A legal settlement is in essence a contract by itself. A promise is made by one party to the other that if the latter forgoes a legal claim, the former will suffer some detriment and offer the other a benefit. It is in consideration of this promise that the party intending to litigate its dispute settles the matter.
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hen any business trades, particularly in a way which involves cross-dealings with third parties, disputes invariably arise and businessmen do get involved in legal suits. There is an apprehension that once a case has begun it will continue for ages, and that litigant will have to bear the costs of the litigation and the legal expenses of their adversary, should the claim be decided against them.
should be cautious to compromise only to the extent they desire. A legal settlement is, more often than not, a full and final settlement where parties relinquish their right to re-litigate the issues at hand. Therefore, abundant caution should be exercised in making an offer of settlement and conducting settlement dialogue, as a party needs to be absolutely sure that he concludes a settlement only of that dispute which he intends and no more.
A legal settlement is therefore an important tool for putting an end to legal proceedings and allowing parties to effect a compromise. In fact, it is advisable that parties should aim to settle the claim. A claimant will not always get every penny of the amount he claims. However, litigation proceedings incur costs and are time-consuming, and they often permanently sour the relations between two business groups.
There have been numerous examples in the past where parties have approached the Court to decide what the terms were of a settlement that was made between the two sides themselves. This negates the purpose of concluding a settlement in the first place. The terms of the settlement should be clear and well-understood between the parties; in other words, the parties should be ad idem. A legal settlement is in essence a contract by itself. A promise is made by one party to the other that if the latter forgoes a legal claim, the former will suffer some detriment and offer the other a benefit. It is in consideration of this promise that the party intending to litigate its dispute settles the matter.
Provisions have been made in legal procedures which allow parties the scope to make a legal settlement. Part 36 of the Civil Procedure Rules provides a statutory procedure for settlement which is complete in its own right. A Part 36 Offer, as it is popularly called, is a self contained Code and provides guidelines for parties on how to make or accept an offer to settle. Interestingly, a Part 36 offer must be in writing and state whether it relates to the full claim or a part thereof and it also allows an opportunity for the person receiving the offer ‘the offeree’ to seek clarifications of the offer made by the offeror. These directives serve a significant purpose in reducing uncertainty between parties regarding proposed terms of settlement. However, all legal settlements do not emanate from Part 36 offers made by a litigant to its adversary. For instance, arbitration proceedings are not governed by the rigours of Civil Procedure Rules and parties are left much to their own discretion as to how best to make an offer of settlement through regularly exchanged correspondence. When making an offer of settlement, parties w w w. f ra nc hiseek . co m
Although a legal settlement is a contract, this does not mean that it can only exist as a single, signed legal document. Settlement agreements are governed by principles of contract law, and so a chain of emails exchanged between two parties can result in legal settlement so long as the requirements of contract formation are present. The English Court in Golden Ocean Group Limited v Salgaocar Mining Industries Limited & another, did not accept the argument that if an agreement had been made in writing, there was some limit to the number of documents to which reference was permissible. If there was said to have been an agreement in writing, the Court was entitled to look at those documents which were said to constitute the agreement, however many they may be. Following the above, there is no requirement for parties to place their signature on a single piece of paper, which can then be forever franchise focus 37
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Kinshuk Chatterjee is a Lawyer at Zaiwalla & Co Solicitors, a niche London law firm specialising in international commercial arbitration and litigation. Specialising in corporate governance, Kinshuk has been involved in corporate litigations, breach of confidentiality claims and also advises on start-ups and privately owned businesses.
FRANCHISE LEGAL
pin-pointed as ‘the’ legal settlement between the parties. The legal principle that a legal settlement is for all intents and purposes an enforceable agreement means that the essentials of a valid contract ought to be present; a document having the appearance of an agreement is not enough. One may derive comfort from the thought that “if I didn’t sign the document, it isn’t a contract.” That thought can be potentially dangerous. If parties have given full effect to an unsigned document through their conduct, the Court shall consider that there was a contractual agreement between parties. There are, of course, exceptions to this. Transactions for the transfer of property are agreements where signature of parties is a sine qua non for execution of the contract. It is also a myth that where the subsequent execution of a further document is contemplated by the parties at the time of what would otherwise be an agreement, that agreement at first instance, whether a single document or a chain of correspondence, is not a binding contract. The intention of parties to create legal contractual relations will be inferred from the conduct of parties: does that conduct suggest that they intended the future document actually to constitute the real agreement, or was it just to be a record of what was already an established agreement between parties? This is an objective test which Courts use to ascertain whether an agreement was concluded. English Courts have a strong propensity towards upholding contracts. This is because it is presumed that parties intended to create a legal relationship when entering into a settlement. Therefore, if a party who appears to have made a settlement wants to raise an argument afterwards that it was not its intention to enter into the settlement, it has to make a very strong argument in Court. This can be a daunting task, especially if there is no written communication to prove this lack of intention. Therefore, parties should make their intentions very clear in writing/correspondence, stating that they do not consider themselves to be contractually bound to a legal settlement if that is actually how they feel. This presumption in favour of upholding settlements is an extension of the principle of
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consensus ad idem; the Court will conduct an objective test to establish whether the parties were ‘of a mind’, in that they both wanted to create the same legally enforceable settlement. Therefore, a party who intends to displace this presumption is required to make an objective argument that, given the circumstances of the case, it would be incorrect to presume that a legal settlement had been concluded. An argument that the party itself did not intend to conclude a legal settlement is a subjective argument and as such would not hold water before an English Court or Tribunal. The English Courts in such cases take the test of the “reasonable bystander.” If a reasonable bystander on his observation found that correspondence between parties had resulted in making an offer and acceptance of that offer, it would not matter that one party did not intend to conclude a legal settlement. Likewise, consideration is also an important aspect when negotiating a legal settlement. A party should understand the value it will receive in exchange for its agreement to relinquish its right to bring or continue its claim in a Court of law. Courts do not make judgments on whether the consideration that moved from one party to the other represents good value to the recipient, only on the question of whether any consideration was present. In other words, a Court of law will seldom adjudicate on the issue of whether the value exchanged between parties was adequate, but rather whether it was sufficient to fulfil the requirement of valid consideration under the law of contract. The result of that is that a party who makes a bad bargain cannot look to the Courts to help them out. In a celebrated case, the House of Lords confirmed the doctrine that a court does not investigate the adequacy of consideration when it upheld the ruling that chocolate wrappers sent by members of the public to obtain music records were part of the consideration of the contract, notwithstanding that the company would throw away the wrappers once they were received. A promise made by a Defendant that it will consider the Claimant for future business if the latter drops its claim against the former is valid consideration. An offeree cannot then w w w.franchisee k . co m
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Courts do not make judgments on whether the consideration that moved from one party to the other represents good value to the recipient, only on the question of whether any consideration was present.
complain that it did not make profit from any future business, and as such there was actually no consideration. In such a case the consideration for dropping the claim was ‘to consider the Claimant for future business’ and not ‘to do future business.’ Therefore the fact that the Claimant ultimately forsake his claim without ever any monetary benefit is immaterial. A business person, or for that matter any one who is not well-acquainted with legal nuance, will often use words without stopping to consider that a word used by him may be construed by another in a totally different sense to that which the author had intended. Therefore, parties should make their intentions very clear even in informal exchanges: a simple “yes” or “no” in written communications could be said to reflect a party’s intention to settle a matter.
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The presence of a solicitor whilst settlement negotiations are ongoing is always helpful, because the settlement can then be made as watertight as possible, which will in turn ensure that parties do not have to approach the Court in future to resolve the issue whether or not there was a settlement, or what its terms where. Whether a party handles their own legal settlement or is represented by a lawyer, the key is to make the party’s intentions crystal clear. A Claimant must be aware that, in effecting a legal settlement, it is essentially giving up its right to bring the claim again in a Court of law, and therefore all the issues in the dispute that it wanted to resolve should be meticulously spelled out. This ensures that parties are on the same footing whilst the negotiation is being finalised, and makes an out of court settlement final and meaningful.
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In This Issue : MOROCCO MALL Setting a New World Record as Africa's First Destination Mall w w w. f ra nc hiseek . co m
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Morocco Mall Africa's first Destination Mall
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orocco Mall, the first and only destination Mall in the Mediterranean region and Africa will be open to visitors in Casablanca, Morocco. Morocco Mall is a new age concept merging retail, leisure and food & beverage, offering the finest in retail and leisure in a truly unique and majestic surrounding bordering the Atlantic Ocean. Provisions have been made in legal procedures which allow parties the scope to make a legal settlement. Part 36 of the
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Civil Procedure Rules provides a statutory procedure for settlement which is complete in its own right. A Part 36 Offer, as it is popularly called, is a self contained Code and provides guidelines for parties on how to make or accept an offer to settle. Interestingly, a Part 36 offer must be in writing and state whether it relates to the full claim or a part thereof and it also allows an opportunity for the person receiving the offer ‘the offeree’ to seek clarifications of the offer made by the offeror.
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Stretching over 10 hectares (24,700 acres) and with an investment of 200 million Euros, Morocco Mall offers a diverse shopping experience combining retail, leisure and food & beverage inviting everyone to enjoy their own unique and magical experience, with family or with friends, in a truly original and contemporary architectural design.
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Salwa Idrissi Akhannouch, Chairman of the AKSAL Group behind the project, explains: “Morocco Mall is the true essence of a destination mall mixing shopping and lesiure. We wanted to go that extra mile, to place ourselves in a new league to traditional shopping centres. Our vision and desire was to offer the people of Casablanca, Moroccans and visitors to the Kingdom a unique and magical place that could be found nowhere else on Earth. The culture, the leisure attractions and the public gardens along the seafront all join together to complete the urban landscape and offer the people of Casablanca a new place of life and relaxation in one of the busiest areas of the city: The Corniche.” Situated on the Atlantic Coast, Morocco Mall stretches over 10 hectares (24,700 acres), built over 250,000m² with 30,000m² of outdoor space and 14,000m² of landscaped gardens. Comparing with the finest Malls in the Middle East or North America, Morocco Mall offers its visitors a unique and magical experience combining retail, leisure and food & beverage to share with family or with friends, in a truly original and contemporary architectural design. Its unique design is inspired by its surrounding marine environment with soft contemporary lines and immersed in natural light. Morocco Mall opens out onto breathtaking landscaped gardens ideally positioned overlooking the ocean, along the 600 meters of seafront. In terms of retail, over 600 international brands will be represented in Morocco Mall and its 350 stores. Many of these brands will be present in Africa for the first time and have chosen Morocco Mall to be their podium. These brands range from clothing (Men, Women, and Children) mid-range to luxury, through home ware, culture and entertainment. Morocco Mall will also play host to the first Galeries Lafayette and FNAC stores in Africa as well as many luxury brands, offering the consumers of Morocco a brand new choice of products. To relax, Morocco Mall has 40 different restaurants, from fast food to casual dining w w w. f ra nc hiseek . co m
to suit all tastes from international to local delicacies in a truly original food-court with a sea-view for everyone to enjoy while they eat. For those sunshine filled days visitors are able to eat on the terraces or from the many kiosks, so that they may take full advantage of the gardens, the ocean and the mild Casablanca climate. In terms of leisure, Morocco Mall has placed itself as one of the major tourist attractions in Morocco and the region thanks to: · 3rd Musical fountain in the world, 1st for the region · Aquadream: a one million litre cylindrical aquarium crossed by a panoramic lift, 3rd of its kind in the world and 1st in the region ·
First IMAX 3D in Morocco
· One of the largest ice rinks in Morocco, with a chalet theme and exotic feel · And many attractions for adults and children alike to enjoy at Adventureland For its quality and diversity, the architectural design and its merging into its environment, Morocco Mall is already asserting itself as the major tourist attraction in the region and plans to entice over 14 million visitors every year.
About Morocco Mall Located on the Casablanca Corniche by the Atlantic Ocean, Morocco Mall will be ranked in the top 5 destination malls of the world at its opening. Morocco Mall is the first and only destination Mall in the Mediterranean region and Africa. Stretching over 10 hectares (24,700 acres) and with an investment of 200 million Euros, Morocco Mall offers a diverse shopping experience combining retail, leisure and food & beverage inviting everyone to enjoy their own unique and magical experience, with family or with friends, in a truly original and contemporary architectural design. franchise focus 43
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With 70,000m² (753,500sq.feet) of commercial space and 350 stores, Morocco Mall brings together 600 brands of infinite variety from luxury fashion to culture, gastronomy, entertainment and leisure, many of which will be opening a store in Africa for the first time.
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With the opening of Morocco Mall, 21,000 indirect jobs and 5,000 direct jobs will be created. Morocco Mall is an ambitious project carried out by AKSAL and Al Jedaie Groups which is creating a positive and sustainable change to the landscape of Casablanca and Morocco as well as the consumption patterns of the region.
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