We help FRANCHISORS IMPROVE and GROW their BUSINESS
Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for 25 years. Our purpose is to help franchisors, multi-unit franchisees, prospective franchisees and franchise service providers improve and grow profitable enterprises.
“ Great people – well grounded and good folks. Outstanding, focused content – three core areas of focus that are the most concentrated in the franchise industry niche. Strong organizational and extended culture.” – Tom Wood, President & CEO, Floor Coverings International
We help SUPPLIERS and SERVICE PROVIDERS DO MORE BUSINESS with FRANCHISORS and FRANCHISEES
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FRANCHISORS
SUPPLIERS & FRANCHISORS
9-12
(800) 289.4232 ext. 202 | franchising.com
35-38 40 43-44 47-48 51
Franchisor Channel (web)
Franchise Consumer Marketing Report (e-Newsletter)
Franchise Update Sales Report (e-Newsletter)
Franchise Update Media
PRODUCT RELEVANCE KEY:
27-33
Franchising.com (web)
19-25
Multi-Unit Franchising Conference
Multi-Unit Franchisee Magazine
Franchise Consumer Marketing Conference
SUPPLIERS
Franchise Update Magazine
Franchise Leadership & Development Conference
Multi-Unit Franchisee Annual Buyer’s Guide
Multi-Unit Franchising Conference Annual Board Meeting
Multi-Unit Franchisee Channel (web)
Franchising.com Express (e-Newsletter)
Multi-Unit Franchisee Report (e-Newsletter)
Franchise Update Studios
1-8 13-18 26 34 39 41-42 45-46 49-50
TABLE OF CONTENTS
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2014 MEDIAKIT
Franchise Update Magazine Franchise Update Magazine is the leading independent franchise trade publication for franchisors in the United States. This publication targets: CEO’s, Presidents, Development Executives and Consumer Marketing Executives, while providing in-depth information and vital updates on important franchise issues, making this publication an essential resource to the franchise community.
Distribution Our controlled distribution has been developed and refined over the course of 25 years. We successfully reach over 5,000 of the top franchise decision makers in the largest and most active franchise companies in America.
O’s/P resid
opm
ent E
Mark
%
Now includes
ents
2012
xecu t
BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS
CEO’s / Presidents gMa nage r ’s22 31% %
etin
Franchise update|Q2
31% ives
25%
CMO’s / Marketing Managers 22%
e Fradnacthei|sQ3 up
Franchi ment and manage
t! Marke er marketing
ISORS G FRANCH GROWIN ENCE FOR S INTELLIG BUSINES
Getting to
BU Y-IN
Mangiamele on quarterbacking a comeback
Market! Linda Shaub talks quick-draw marketing, recruiting strategies
Grow! System responsiveness engages and recruits prospects
Consum initiatives
Groew! development Franchis intelligence
e Fradnacthei|sQ3 up
t! rkeTeaming Ma 3 Case Studies:
ENCE FOR S INTELLIG BUSINES
ISORS G FRANCH GROWIN
on local up with zees g store marketin
w! Gro borrowers Franchise owe the banks ! of gratitude
a debt
ncy Transpare 8/18/11
Other 22%
culture of giving
Grow! Navigating the waters of international expansion
Now include s
WHAT’S Lea YOd!UR page 71
How one brand is tackling healthcare reform
2.indd 1
, Honestyand ss, openne ication commun f for pay of isors francH
franchising.com
|
DEVELO CONNECPMENT TION?
Ma rket! Consumer Conferen Marketing ce
coming in June 2013 BUSINES mufranchisee.com/2013 S INTELLIG Register Now and Save! ENCE FOR GROWIN The power G FRANCH in boosting of Item 19 sales ISORS
Grow!
WHAT’S YOUR
6:32 AM
fu3_covers
|
FranchiseLaW
HARMONIOUS, OR TIED UP IN KNOTS? FranchiseLaW
Fr is upadnacth e|Qe 2
page 47
DEVELO ENT SPEEPDM ? page 41
page 29
(800) 289.4232 ext. 202
Now include s
2013 BUSINES S INTELLIG ENCE FOR GROWIN G FRANCH ISORS
wens is Dina Dwyer-Ocustomer her own best
2012
franchisee conventions last year-round
Market! Jersey Mike’s creates a
Fr is upadnacth e|Qe 3
WER OF THE PO
Development Executives 25%
2013
BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS
page 49
Lead! How to make your
WHAT’S YOUR DEVELOPMENT CULTURE?
d! Lea Know thyself:
Engaging es franchise in local marketing efforts
FranchiseLaW
Franchise update|Q1
First Responders
Leased! leadership
2011
Lead! Bennigan’s Paul
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page 67
Lead!
What are your brand’s values?
Ma rket! Consumer Conferen Marketing
ce attendance sets new records
Grow!
Overseas brands are coming to America
Franchise Update Magazine By the Numbers 2014
Print Readership: (calculated at 2:1 ratio) 13,000 per issue Digital Distribution: 12,000 Total Print & Digital Readership =
Web Channels: Franchising.com with over 1,500,000 visitors annually and over 34,000 annual visitors to the
25,000
“Franchisor Channel�
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per issue
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2014 MEDIAKIT
Franchise Update Magazine
“
Testimonials
Marketing Success Research and data reveals that today’s “Zero Moment of Truth” that moment when a prospective customer decided to take action, and respond to you, requires over 10 customer engagements. An effective business development program requires a well thought out multimedia approach and stresses frequency and engagement.
“ This is the only publication I know of that brings the unique interests of franchising and consumer marketing together in one place at one time” – Edward B. Waller, Co-Founder, Certa Pro
“ I think the Franchise Update Magazine is such a relevant magazine that allows me to network with others and gain insights on key consumer areas of the business. It’s always great to see peers play a key role in driving the consumer side of their brands.”
Magazines are
– Susan Boresow, CMO, Massage Envy
“ No other place to go to get the depth of knowledge needed to survive and thrive in the Franchise development world!”
”
– Scott Nichols, Director, Franchise Business Development SEARS Hometown & Retail Stores
(800) 289.4232 ext. 202
#1
i n Reader Engagement The average reader spends 40 minutes reading each issue.
(magazine.org/factbook, Source: GfK MRI, Fall 2012)
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Franchise Update Magazine
#1
Comprehensive Editorial in ad receptivity
magazines
Franchise Update Magazine’s editorial staff is comprised of some of the most experienced and respected writers and
(index)
116
internet
95
+tv
96
Their focused editorial has established Franchise Update Magazine as a leader for vital and useful information for researchers in franchising.
over 25 years.
+Ad-supported programs only (Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012)
59%
took action or plan to take action as a result of exposure to specific print magazine ads
(Editorial Excellence = Maximum Reader Engagement)
Actions Included: • • • • • • •
have a more favorable opinion about the advertiser consider purchasing the advertised product or service gather more information about advertised product or service recommend the product or service visit the advertiser’s website purchase product or service clip or save the ad
(Source: GfK MRI Starch, January-December 2012)
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2014 MEDIAKIT
Franchise Update Magazine 2014 Editorial Calendar
Quarter IV
ANNUAL LEADERSHIP & DEVELOPMENT ISSUE ( 15th Annual Development Report results, recruitment best practices and Mystery Shopping Award Winners)
In Every Issue • • •
Lead (franchise leadership and marketing) Market (consumer marketing initiatives) Grow (franchise development intelligence)
•
Quarter I
WOMEN IN FRANCHISING (Top 25 female CEO’s; stats/ lists/data on females in franchising leadership)
15th Annual Franchise Development Report
•
Franchise Leadership & Development Conference Review
•
STAR Award Winners
•
Mystery Shopper Results
Special Distribution at: Franchise Expo South
Special Advertising Section: Annual Directory of Franchise Attorneys Special Distribution at: IFA Convention/2014 Consumer Mktg Conf.
Quarter II
Advertising Dimensions & Specs
TECHNOLOGY (how to grow your brand; accelerate your response; technology to ID/reach prospects faster; responding to leads/prospects more quickly; suppliers with solutions; technology blended with personal touch)
1/4 Page Vertical
Full Page
Special Advertising Section: Technology Buyer’s Guide Special Distribution at: 2014 Consumer Mktg Conf./L&D Conf./IFA Convention
Quarter III
1/2 Page Horizontal
PEOPLE (what does your organization look like?; top to bottom pay stats; breaking down silos; diversity; Millennials; personal touch; engagement; one-on-one relationships; creating a family atmosphere; rewarding team performance) •
3 rd Annual Franchise Consumer Marketing Conference Review & Awards
Magazine Trim Size: 8.375 x 10.875 Full page, Bleed: 8.625 x 11.125 (incl. 1/8” bleed) Full page, Non-Bleed: 7.375 x 9.75
Special Distribution at: 2014 L&D Conf./West Coast Expo
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1/2 Horizontal 7.375”x 4.875” 1/4 Vertical 3.625”x 4.75”
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Franchise Update Magazine HIGH IMPACT FRONT COVER ADVERTISING PROGRAM Front cover premium position – additional upgrade available for full page advertisers at $1,000, 1/2 page advertisers – $1,250. Specs: 8.375”x 1.25” (live space 4.375”x 1.25”).
Franchise Update Media, Att: Art Dept. 634 N. Santa Cruz Avenue, Suite 200 Los Gatos, CA 95030
Advertising Deadlines & Rates
Sponsored Content Combo – Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article and Franchise Update formats article for publication.
SALES DEADLINE
QUARTER 1
POLYBAG PROGRAM AVAILABLE
QUARTER 2
Save on direct mail postage! Call for pricing.
MATERIALS REQUIREMENTS
AD MATERIALS DEADLINE
1/7/14 1/13/14 3/28/14
4/4/14
QUARTER 3 6/27/14
7/4/14
QUARTER 4 9/26/14
10/3/14
•
InDesign or QuarkXPress file collection – include all linked images and fonts
•
High-resolution (300 DPI or higher), CMYK TIFF, EPS, or PDF files
FREQUENCY
•
P hotoshop (TIFF) – include all images & fonts Illustrator (EPS) – convert all fonts to outlines
TWO PAGE SPONSORED CONTENT COMBO $3,990 $3,890 $3,790 $3,690
•
Word, Publisher or PageMaker not accepted
BACK COVER
•
Compress files/collections via StuffIt or WinZip /create .zip folder
•
F ranchise Update Media does not accept responsibility for color shifting when converting RGB images to CMYK
INSIDE FRONT COVER MERGED WITH BELOW: IFC, FACING IFC, TOC(2) OR EDITOR’S NOTE $2,990 $2,890 $2,790
ARTWORK SUBMISSION Files smaller than 8 MB may be emailed to: art@franchiseupdatemedia.com For larger file submissions please send via Hightail. If submitting on disk, send with a hard copy proof to:
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1X 2X 3X 4X
$3,390
$3,290 $3,190
$3,090
$2,690
FULL PAGE
$2,390 $2,290 $2,190 $2,090
1/2 PAGE
$1,990 $1,890 $1,790 $1,690
1/4 PAGE
$1,490 $1,390 $1,290 $1,190
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2014 MEDIAKIT
Franchise Update Media Franchise Consumer Marketing Report (eNewsletter)
MUFC Annual Board Meeting
FranchiseUpdate Sales Report (eNewsletter) FranchiseUpdate Magazine
Franchisor Engagement Channels Masters of Franchising (Video Channel)
Annual Franchise Consumer Marketing Conference
Franchising.com (Franchisor Channel)
Annual Franchise Leadership & Development Conference
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Franchise Update Media
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2014 MEDIAKIT
Franchise Consumer Marketing Conference The 4th Annual Franchise Consumer Marketing Conference is a one of a kind event. It is two days of focused discussion on consumer marketing with decision makers, thought leaders, and industry experts. It is a must attend event for franchising marketing executives and consumer marketing service providers.
June 24-25, 2014
Intercontinental Hotel, Atlanta, GA 2013 Conference sets record attendance of
69%
320
56%
Attendance Demographics
overall growth in attendees (2012 to 2013)
88% attendees
growth in sponsors
Franchisors by Category: Services
growth of franchisor
Retail
36% 34%
(2012 to 2013)
Food
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30%
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(2012 to 2013)
Franchise Consumer Marketing Conference Franchisors by Title:
93%
Brand awareness, brand building
13%
CEO’s, Presidents
14%
Operations, Technology, PR, Development, Legal Executives
13%
75%
Customer Retention
18%
Marketing Managers, Brand Managers, Regional and Field Marketing Managers
70%
Identifying new product, service opportunities
HOW DO YOU USE
SOCIAL MEDIA?
25%
68%
Customer Aquisition
Identifying customer groups not targeted
35%
25%
Market Research
Marketing Directors
franchising.com
Introducing new products or services
of attendees market to customers using mobile technology
CMO’s, CBO’s, VP’s Marketing
|
55%
60%
35%
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Brand Promotions
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2014 MEDIAKIT
Franchise Consumer Marketing Conference
“
Testimonials “ This is my first time to visit this show, and I’ll tell you what, I’ve realized what I’ve missed. Dealing and working with the vendors, there is a lot of information out there that can help me do better than what I do. I’m grateful that I have enough sense to come out here and spend some time with these true professionals in the industry. Thank you very much for the opportunity.” – Greg Tanner, National Director of Franchising, Aaron’s
“ I am the president of Molly Maid. I’ve got the privilege of working on the board here with Therese and the wonderful team of Franchise Update. I have to say this is the conference in franchising if you want to learn how to do things right. Everyone here in marketing is so brilliant and they are able to share, they’re able to teach, it’s a fantastic place to network and learn how to make sure you’re not going to make big mistakes.”
Venue Info
– Meg Roberts, President, Molly Maid
June 24-25, 2014
Intercontinental Hotel, Atlanta, GA
“ This is my first consumer marketing show. I’ve been to other Franchise Update Media shows, all the ones they do – The Leadership Conference, haven’t missed one since I’ve been in franchising. But this show is great, I’ve learned so much direct marketing things for our products to get out in the field. I like the camaraderie of this event versus a giant 3,000 person conference. The networking, the people sharing ideas have been absolutely fantastic. I’m coming back next year…” – Barry Falcon, CEO, All American Decorative Concrete
3315 Peachtree Road NE Atlanta, GA 30326 (404) 946-9191 or (877) 422-8254
This event is exclusively for Franchisor attendees and Supplier Sponsors
”
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Franchise Consumer Marketing Conference Sponsorship Opportunities GOLD: $10,990 (Limited to 6)
ALL SPONSORSHIPS INCLUDE: •
Marketing exposure in all conference materials
•
Two-minute video presentation during the general session
•
Directory listing in the conference guidebook
•
Table in the Sponsor Networking Area
•
E-mailed conference attendee lists (pre- and post-event)
•
3 Staff Registrations
•
Half-page ad in the conference guidebook
CO-PLATINUM: $15,990 (Limited to 2)
SILVER: $5,990
•
Five-minute video presentation during the general session
•
Table in the Sponsor Networking Area
•
Table in the Sponsor Networking Area
•
4 Staff Registrations
•
2 Staff Registrations
•
Full-page color ad in the conference guidebook
•
Participation in a panel discussion led by one of your customers (topic TBD)
Previous Sponsors & Brands Represented
CONFERENCE DINNER: $15,990 (limited to 1) •
Five-minute video presentation during the general session
•
Table in the Sponsor Networking Area
•
4 Staff Registrations
•
Full-page color ad in the conference guidebook
•
Participation in a panel discussion led by one of your customers (topic TBD)
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( Visit franchiseconsumermarketing.com for a complete list of sponsors and brands represented)
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2014 MEDIAKIT
Franchise Leadership & Development Conference The 16th Annual L&D Conference brings CEO’s, Presidents and Top Development Executives together for a powerful two and a half day conference that combines the impact of exciting presentations with peer-to-peer problem-solving workshops and roundtables. This comprehensive educational and networking event is designed to share challenges, find solutions and improve franchise growth. Direct access to leading sales and development experts and take away ideas and solutions to immediately implement and boost performance. You’ll engage with franchising’s premier service partners. From technology, social media experts, marketing agencies, law firms and more.
Attendance Demographics
October 15-17, 2014
Intercontinental Hotel, Atlanta, GA
Franchisors by Category:
250
Service
franchisors representing over 200 franchise brands
Food Retail
Sponsor exhibit hall continuously sells out – prime networking with franchise partner community
(800) 289.4232 ext. 202
40% 39%
11%
Retail Food 10%
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Franchise Leadership & Development Conference Franchisors by Title: Under $50,000 = 8% $50,000-$100,000 = 13% $100,000-$250,000 = 21% $250,000-$500,000 = 27%
36%
Sales Directors & Managers
$500,000-$1,000,000 = 16.5% Over $1,000,000 = 12%
33%
VP’s, EVP’s, CDO’s & SVP’s $1,000,000 - $8,000,000 = 12% $8,000,000 - $20,000,000 = 8%
21%
10%
$20,000,000 - $40,000,000 = 8%
CEO’s, Presidents, & Founders
$40,000,000 - $60,000,000 = 9% $60,000,000 - $100,000,000 = 4%
CFO's, Operations Execs & In-house Communications
(800) 289.4232 ext. 202
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Over $100,000,00 = 53%
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2014 MEDIAKIT
Franchise Leadership & Development Conference 3% 29% 20%
What
SOCIAL
MEDIA do YOU use? 2%
17%
29%
STAR Awards
Honoring the best in franchise sales development. ( Admission to the STAR awards dinner is included in the conference registration)
85%
52% of attendees visited the Sponsor
met sponsors they intend to do business with
Networking Area more than 3 times
50+ Franchise Service Providers with
solutions to keep franchises in top shape
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Franchise Leadership & Development Conference
“
Testimonials “ Thank you Franchise Update Media Group! I would strongly recommend you to any sponsor or franchise group looking to network, to meet and build real business relationships. Awesome networking! Franchise Update Media is outstanding!” – Art Boldetskiy, Senior Account Manager, ProspectPro Advertising
“ I enjoyed the conference. I think it is my 8th. I liked this one the best. I loved the theme, speakers and networking is always awesome. I always recommend this to my clients.” – Sylvia McAndrew, Senior Sales Consultant, FranchiseGator
“Like all of Franchise Update’s conferences, the content, attendees and setting are top notch. We are already looking forward to next year’s FLDC conference.” – S. Fox, PR Franchise Division Manager, Konnect PR
October 15-17, 2014
“ I look forward to this conference every year…It’s a great 3 days…I get to see old friends, meet new friends, visit with current suppliers and meet new ones. The educational content is always excellent, I have not left a conference yet without learning something new that I’ve taken back to my company and implemented immediately. Keep up the good work!”
Intercontinental Hotel, Atlanta, GA 3315 Peachtree Road NE Atlanta, GA 30326 (404) 946-9191 or (877) 422-8254
This event is exclusively for Franchisor attendees and Supplier Sponsors
”
Bill Chemero, Executive Vice President, Jake’s Wayback Burgers
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Venue Info:
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2014 MEDIAKIT
Franchise Leadership & Development Conference Premier Sponsorship Opportunities
STAR AWARDS DINNER - $15,990 (LIMITED TO 1)
ALL PREMIER SPONSORSHIP OPPORTUNITIES INCLUDE:
•
4 staff registrations
•
Table in Sponsor Networking Area
•
5 minute video in the general session
•
Marketing exposure in all conference materials
•
Acknowledgement at the STAR Awards dinner
•
Directory listing in the conference guidebook
•
Full page color ad in the conference guidebook
•
E-mailed conference attendee lists (pre- and post-event)
C0-PLATINUM - $15,990 (LIMITED TO 2) •
4 staff registrations
•
5 minute video in the general session
•
I nsider Front Cover or first page full color ad in conference guidebook
Exclusive Sponsorship Opportunities ALL EXCLUSIVE SPONSORSHIP OPPORTUNITIES INCLUDE: • Presence
GOLD - $10,990 (LIMITED TO 4) •
3 staff registrations
•
2 minute video in the general session
•
Full page color ad in the conference guidebook
•
Directory listing in the conference guidebook
•
E-mailed pre-conference attendee list (pre- and post-event)
STAR AWARDS - $4,990
SILVER - $5,990 •
on conference marketing materials
2 staff registrations
(800) 289.4232 ext. 202
|
•
1 staff registration
•
Special acknowledgement during the general session and STAR Awards Dinner
•
Presentation of the STAR Awards at the dinner
franchising.com
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Franchise Leadership & Development Conference TOTE BAG - $4,990 •
WEDNESDAY BEVERAGE SPONSOR - $3,990
1 staff registration
•
•
Corporate logo (in color) on the conference bag
•
Tote Bags handed to each attendee at registration
•
One insert item in Conference Bag
• Listed
•
1 staff registration
• Listed
•
1 staff registration
•
Corporate logo listed as sponsor on signage during entire conference
•
Materials at the registration desk (subject to approval)
as sponsor on signage and materials space near beverage station
THURSDAY AFTERNOON REFRESHMENT SPONSOR - $3990 •
1 staff registration
• Listed
OPENING COCKTAIL RECEPTION - $3,990
as sponsor on signage and materials space near beverage station
HOSPITALITY - $3,490
•
1 staff registration
•
Special acknowledgement at the opening reception
•
CONFERENCE GUIDEBOOK - $3,990 •
as sponsor on signage and materials space near beverage station
THURSDAY MORNING COFFEE BREAK SPONSOR - $3,990
REGISTRATION DESK - $4,490
•
1 staff registration
1 staff registration
Previous Sponsors & Brands Represented
1 staff registration High impact cover ad on the conference guidebook distributed to all attendees
(Visit franchisedevelopmentconference.com for a complete list of sponsors and brands represented)
AGENDA AT A GLANCE - $3,990 •
1 staff registration
• C orporate
logo on all instances of Agenda at a Glance ENABLING SMARTER BUSINESS
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2014 MEDIAKIT
Multi-Unit Franchisee Magazine Multi-Unit Franchisee Magazine is the only publication dedicated exclusively to Multi-Unit Franchisees, today’s successful drivers of franchise growth. This publication targets the largest multi-unit and multi-brand franchise owners and operators in the United States.
Retail and Lodging 1%
9%
e 10%
and Lodging 1%
Food 89%
10 QUESTIONS EVERY BUYER SHOULD ASK
PeoPle n inVestment insiGhts n CUstomers CoUnt
Multi-Unit
Franchisee
Service 10%
ISSUE IV 2011
Multi-Unit ee Franchis PEOPLE
S P E C I A L
Donut Dynasty
RS COUNT n CUSTOME NT INSIGHTS n INVESTME
WHO’S IN THE TOP MSA RANKINGS IS HAVING MORE BRANDS BETTER?
lisa Batista, rob Branca and family operate 700 Dunkin’ Donuts units
ISSUE I 2013
Distribution:
Annual Dominators Lists Top operators by region
(800) 289.4232 ext. 202
Shuttering unprofi
2013
M
ISSUE IV
PeOPle n inVeStM ent inSi ghtS n cuS TO FRANCHISE tOMerS cOunt OPPORTUNITIES
M
THE 50 LARGEST MULTI-BRAND FRANCHISEES
Mobile food trucks deliver the goods
n DistresseD Units When to hold ’em, when to fold ’em
ISSUE II
n COUNTER
n TOP MSA
RANk
FOLD ’EM
MUF cover strip.indd 1
8/18/11 11:58 AM
FAMILIES
ing success n DYNAMIC family franchis Three tales
CULTU
How well do RE employees your front-line represent your culture?
2013
Franchising’s biggest U.S. INGS market ISSUs andIIIthe operato dominateEthem 2013 rs who
table units
PEOPLE n INVESTM ENT INSI GHTS n CUS TOMERS COUNT
ulti-Unit Fra nchisee
ulti-Unit e F r e a s i nchisee h Franc
to from 52 fi soars Tony Lut in 3 years 134 units WHEN TO
nt Ers CoU n CUstom n Deals on Wheels insigHts
Multi-Unit
9 Mega 9 n KNOW
E D I T I O N
6 TRENDS YOU NEED TO KNOW
n Dominators!
Ent inVEstm pEopLE n
Multi-Unit Franchisee Magazine reaches nearly twice as many multi-unit Franchisees than any other franchise publication in America. With over 12 years of data collection, our 2014 controlled circulation will reach over 10,000 multi-unit franchisees at their corporate headquarters. A recent FranData Audit confirmed that 83% of matched franchisees own over 10 units.
A N N U A L
Dominatin Forces! g Six multi-un it operato rs take com mand of their mar kets
of
n MEGA 99of the biggest operato
rs
Annual ranking
ice! Twice as N up hall doubles greg Cutc nts in 5 states aura to 50 rest
Jason Duffy Managing Partner First Cup LLC
n POS 2.0+
Point-of-sale have come sale systems a long way, baby!
n Multi-uni
cOnFeren t FranchiSing ce rOcKS!
Record-setting
n Mu50
2013’s most
En sing Wom
it’s done! n EntErpri ees show how
Four female
to new heights for multi-unit
operators
2013 MV Ps! annual awa rds honor outstand ing operato rs
first! n safEty assets
Protecting your
n Top 50 multi-b
event soars
ranKingS
popular brands
franchis
hard-earned
ing mB 50 rank
rand operato
rs, by size and
brand
MVP Spencer and the GoldenSmith follows the system— Rule—to success
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2013
Multi-Unit Franchisee Magazine By the Numbers 2014
12,500
Total Print
10,000
Franchisees
Other
Conferences
Print Readership: (calculated at 2:1 ratio) 25,000 per issue
1,500
Franchisors
500
Digital Distribution: 61,000
500
Total Print & Digital Readership =
96,000
Web Channels: Franchising.com with over 1,500,000 visitors annually and over 40,000 annual visitors to the
per issue
“Multi-Unit Franchisee Channel�
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2014 MEDIAKIT
Multi-Unit Franchisee Magazine
“
Testimonials
Marketing Success
“ Without a doubt the most informative publication directed at the growing Multi-Unit operator. Great ideas, great insights and very well written.”
Research and data reveals that today’s “Zero Moment of Truth” that moment when a prospective customer decided to take action, and respond to you, requires over 10 customer engagements. An effective franchise development program requires a well thought out multimedia approach and stresses frequency and engagement.
– Greg Cutchall, President, Cutchall Management Co.
“ I’ve been a long time reader of Multi-Unit Franchisee Magazine and f ound it to be a valuable resource. I also highly recommend the Multi- Unit Franchising Conference to other Multi-Unit Operators.” – Daniel A. Sonenshine, Far West Restaurant Group, LLC
“ The articles in Multi-Unit Franchisee inspire us to help better our business with peer experience through their pitfalls and successes.” – David and Maureen Grimaud, President; Principal & Franchisee, Grimaud Enterprises Inc.
“ Multi-Unit Franchisee provides an infrastructure for peer to peer knowledge exchange with business operators of varying size and industry. By comparing notes and sharing best practices with other multi-unit operators, we gain perspective on our own operations without getting too insular and focused on the nuances of our business model or our franchisor relationship.”
Magazines are
#1
i n Reader Engagement The average reader spends 40 minutes reading each issue.
(magazine.org/factbook,
”
Source: GfK MRI, Fall 2012)
– Cheryl Robinson, Owner, Sapphire Ventures, Inc.,Franchisee: Supercuts
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Multi-Unit Franchisee Magazine
#1
Multi-Unit Franchisee Magazine is in ad receptivity
magazines
3x more
(index)
cost effective at reaching multi-unit franchisees than any other franchise magazine. (Based on direct comparison to competitor 2013
116
internet
95
+tv
96
media kit rates for 1x Full page insertion)
+Ad-supported programs only (Source: Experian Marketing Services, Simmons Multi-Media Engagement Study, Fall 2012)
Editorial Excellence Awards
59%
took action or plan to take action as a result of exposure to specific print magazine ads Actions Included: •
have a more favorable opinion about the advertiser
•
consider purchasing the advertised product or service
•
gather more information about advertised product or service
•
recommend the product or service
•
visit the advertiser’s website
•
purchase product or service
Multi-Unit Franchisee Magazine’s editorial staff are some of the most experienced and respected writers and researchers in franchising.
Their focused and expert editorial helped Multi-Unit Franchisee
win in both 2012 and 2013. the prestigious “Niche Magazine Award” for b2b magazines
(Source: GfK MRI Starch, January-December 2012)
(Editorial Excellence = Maximum Reader Engagement)
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2014 MEDIAKIT
Multi-Unit Franchisee Magazine Quarter IV
2014 Editorial Calendar
FRANCHISEE DOMINATORS AND THEIR TERRITORIES (Special focus on “Hotel & Hospitality” franchising)
Quarter I
MEGA 99 – America’s Largest Franchisees
•
Franchisor/Franchisee Communications
•
Leasing & Real Estate: Doing It Right
•
Unit Growth: Succeed Or Sell
•
Customer Service & Loyalty Programs
•
Reconnect: Updating MU Profiles from the Past
•
Reconnect: Updating MU Profiles from the Past
Special Distribution at: Franchise Expo South
Special Distribution at: IFA Convention & Multi-Unit Franchising Conf.
Quarter II
Advertising Dimensions & Specs
POWER PLAYERS: Top Multi-Brand Franchisees • O utsourcing
Services: From HR and Payroll, To Marketing and Bill Paying
•
Special Distribution at: Multi-Unit Franchising Conf.and IFE Expo
Quarter III
1/3 Page Square
MUF 50 – Top Multi-Unit Franchisee Brands
1/4 Page Vertical
1/3 Page Vert.
Full Page
Reconnect: Updating MU Profiles from the Past
1/2 Page Horizontal
• A dvanced
HR: Hiring Practices, Assessment Tools, Compensation, PEOs
•
Reconnect: Updating MU Profiles from the Past
•
2013 MVP Awards
•
Multi-Unit Franchising Conference Review
Magazine Trim Size: 8.375 x 10.875 Full page, Bleed: 8.625 x 11.125 (incl. 1/8” bleed) Full page, Non-Bleed: 7.375 x 9.75 1/3 Square 4.75”x 4.75” 1/3 Vertical 2.25”x 9.75”
Special Distribution at: West Coast Expo
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1/2 Horizontal 7.375”x 4.875” 1/4 Vertical 3.625”x 4.75”
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Multi-Unit Franchisee Magazine HIGH IMPACT FRONT COVER ADVERTISING PROGRAM Front cover premium position – additional upgrade available for full page advertisers at $1,000, 1/2 page advertisers – $1,250. Specs: 8.375”x 1.25” (live space 4.375”x 1.25”).
Franchise Update Media, Att: Art Dept. 634 N. Santa Cruz Avenue, Suite 200 Los Gatos, CA 95030
Advertising Deadlines & Rates
Sponsored Content Combo – Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article and Franchise Update formats article for publication.
POLYBAG PROGRAM AVAILABLE Save on direct mail postage! Call for pricing.
MATERIALS REQUIREMENTS
SALES DEADLINE
AD MATERIALS DEADLINE
QUARTER 1
12/6/13 12/13/13
QUARTER 2
2/28/14
3/7/14
QUARTER 3 6/6/14
6/13/14
QUARTER 4 9/5/14
9/12/14
•
InDesign or QuarkXPress file collection – include all linked images and fonts
•
High-resolution (300 DPI or higher), CMYK TIFF, EPS, or PDF files
FREQUENCY
•
P hotoshop (TIFF) – include all images & fonts Illustrator (EPS) – convert all fonts to outlines
TWO PAGE SPONSORED CONTENT COMBO $6,690 $6,590 $6,490 $6,390
•
Word, Publisher or PageMaker not accepted
BACK COVER
•
Compress files/collections via StuffIt or WinZip /create .zip folder
•
F ranchise Update Media does not accept responsibility for color shifting when converting RGB images to CMYK
INSIDE FRONT COVER $6,290 $6,090 $5,890 IFC, FACING IFC, TOC(2)
ARTWORK SUBMISSION Files smaller than 8 MB may be emailed to: art@franchiseupdatemedia.com. For larger file submissions please send via Hightail. If submitting on disk, send with a hard copy proof to:
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1X 2X 3X 4X
$6,490
$6,290 $6,090
$5,690
OR EDITOR’S NOTE
$5,790
FULL PAGE
$5,290 $5,190 $5,090 $4,990
1/2 PAGE
$3,490 $3,390 $3,290 $3,190
1/3 PAGE
$2,590 $2,490 $2,390 $2,290
1/4 PAGE
$2,290 $2,310 $2,090 $1,190
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$5,590 $5,490
$5,890
$5,390
2014 MEDIAKIT
Franchise Update Media Multi-Unit Marketing Report (eNewsletter)
Multi-Unit Franchisee Magazine
MUFC Annual Board Meeting
Empire Builders.tv (Video Channel)
Multi-Unit Engagement Channels
Franchising.com (Multi-Unit Franchisee Channel)
Multi-Unit Franchising Conference
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Annual Buyer’s Guide Edition The Multi-Unit Franchisee Annual Buyer’s Guide is the single most cost
10 QUESTIONS EVERY BUYER SHOULD ASK
• $ 5990
Full Page Listing Ad
effective
annual edition to reach multi-unit franchisees (Based on direct comparison to competitor 2013
S P E C I A L
Distribution 10,000 Multi-Unit Franchisees
•
New Multi-Unit Franchisee Magazine Subscribers
Multi-Unit Franchising Conference: Las Vegas
•
International Franchise Expo: New York City
•
West Coast Franchise Expo: Anaheim
•
Fast Franchise Facts
2015 Franchise Expo South
Franchising Since: Founded in 1936, franchising since 1952. Total Franchise Operating Units: 109 Bob’s Big Boy Restaurants and 25 Frisch’s Big Boy Restaurants all operating in the US.
Qualifications
Online
Digital edition available on Multi-Unit Franchisee Channel of Franchising.com at: franchising.com/multiunitfranchisees
Company Operating Units: 20 Bob’s Big Boy Restaurants and 96 Frisch’s Big Boy Restaurants all operating in the US.
Bob’s Big Boy is seeking franchisees committed to the operations of their restaurants and an interest in multi-unit ownership. Business and restaurant experience preferred. Financial requirements include a documented net worth of $500,000 and cash liquidity of $250,000.
Capital Investment: $600,000 – $3,000,000
Demographics
SC, NC, WV and MD
Preferred trade area criteria includes: - Population of 30,000 within 2 miles and 10,000 daytime pop. - Heavy traffic with mix of economic generators e.g. quality retail, business, School, and hospitals.
Franchise Fee (per unit): $40,000 Royalty Fee (per unit): 4% Advertising fee (per unit): 3% Earnings Claims: Yes Build-Out Options: Inline and Free Standing Available Territories: CA, AZ, TX, LA, NM, AL, MS, FL, GA,
Rankings & Awards Hot Concept 2007
Contact Steve Facione Vice President of Development (586) 755-8113 franchiseinfo@bigboy.com www.ownabigboy.com
THE 50 LARGEST MULTI-BRAND FRANCHISEES
• $ 8990
Page listing with up to 3 images
(800) 289.4232 ext. 202
OPPORTUNITY
MULTI-UNIT
DISCOUNTS: Our in-depth training program and on-going operational support after your store opens will provide you with all the tools you need to become a successful Pet Supplies “Plus” owner.
Description
SITE LOCATION
Assistance
Be part of the growing $53 Billion Pet Supply Industry! Pet Supplies “Plus” is the largest franchised specialty pet supply retailer in the nation, with over 240 stores in 23 states. Our smaller store sizes and lower operating costs allow our franchisees to be successful in a variety of retail climates. PSP stores offer a selection of items that rival that of our big-box competitors, in a much more convenient and pleasing shopping environment.
Bob’s Big Boy provides: - A site criteria review package. - Support during design and construction, as well as, sources for equipment, millwork, smallwares, and food product. - Training of your management team.
- Strategic marketing ideas. - A Franchise Business Director assigned in a support role.
Demographics
Trade areas for successful Pet Supplies “Plus” stores have a population base of 75,000 or greater. We target middle to upper-income shoppers, and prefer high retail traffic areas. Our smaller-sized stores are convenience oriented, so we can locate our stores closer to our customers homes than the larger big-box warehouse style competitors.
Fast Franchise Facts Franchising Since: 1989, founded 1988 Total Franchise Operating Units: 152 Company Operating Units: 92 Capital Investment: $650,000–$750,000 Franchise Fee (per unit): $40,000
Advertising fee (per unit): 2,500 per month Earnings Claims: No Build-Out Options: 8,000 to 10,000 square feet, 2nd generation space, In-line or Free-Standing Available Territories: Single- and multi-store areas available throught eastern and southern United States. Visit www. pspfranchise.com for detailed market availability.
www.petsuppliesplusfranchise.com
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• Multi-Unit Franchisee Magazine Advertisers: •
4x Frequency: 50% off
•
2x & 3x Frequency: 25% off
•
Premium Multi-Unit Conference Sponsors: 50%
Royalty Fee (per unit): $3,000/mo +2.25% over $83,333/mo
Marc Kiekenapp Direct (480) 664-0851 Mobile (480) 266-0169 mkiekenapp@petsuppliesplus.com
Franchisee candidates shouldhave a minimum net worth of $1 million and be able to make an equity contribution of no less than 50% of the total project cost.
Multi-Unit Franchisee Operating Units: 53%
Contact
www.ownabigboy.com
franchising.com
Double Page Spread
Buyer’s Guide
|
Back Cover Display Ad
If you enjoy working with the public in a fun retail environment, and have the ability to follow a well-defined successful program, Pet Supplies “Plus” is for you.
Bob’s Big Boy is a family casual dining restaurant, an iconic highly recognized Brand, and Home of the Original Double Deck hamburger. Bob’s is making Franchise Territories available to candidates who possess a passion toward restaurant service and creating the “It’s your Big Boy” guest experience.
MULTI-UNIT BUYER’S GUIDE 2012
Inside Back Cover Display Ad
Qualifications
Owning a Big Boy® franchise is like owning a piece of history. For over 75 years people have flocked to Big Boy® to enjoy delicious meals. For more information on becoming a Big Boy® franchisee visit the virtual brochure below.
28
• $ 5990
• $ 6990
SERVICES
This is not an offer to sell a franchise. An offer can only be made through our Franchise Disclosure Document (FDD). ©2012 Big Boy International LLC. Bob’s Big Boy and Big Boy are registered trademark of Big Boy Restaurants International LLC.
• F ull
Inside Front Cover Display Ad
Description
our burgers.
1/2 Page listing and 1/2 Page Ad
• $ 5990
6 TRENDS YOU NEED TO KNOW
OPPORTUNITY
An opportunity As big As
Two formats available: •
MULTI-UNIT
Buyer’s Guide
FOOD
E D I T I O N
IS HAVING MORE BRANDS BETTER?
Event Bonus Distribution •
A N N U A L
WHO’S IN THE TOP MSA RANKINGS
media kit rates for 1x Full page insertion)
•
RATES
MULTI-UNIT BUYER’S GUIDE 2012
SITE LOCATION
Assistance Pet Supplies “Plus” will work with you to secure the best sites in the best trade areas. We can work with local real estate brokers, if necessary. Our demographic program can tell you not only how many people live in a given trade area, but what types of pets they own and how much they spend on them.
Rankings & Awards Franchise Times Magazine: Consistently featured in the “Top 200 Franchising Chains” ranking since 2006, and in 2010 ranked as #119 in terms of overall sales.
SALES DEADLINE: JANUARY 17, 2014 MATERIALS DEADLINE: JANUARY 24, 2014
sales@franchiseupdatemedia.com
2014 MEDIAKIT
Multi-Unit Franchising Conference The 13th annual Multi-Unit Franchising Conference is the premier event targeting multi-unit franchisees in the food, hospitality, retail and service sectors – along with developers, chain store operators and private investment groups looking to build and expand multi-unit operations. This is the ultimate deal making event for franchisors, multi-unit franchisees and service providers. The only conference of its kind! Where the pages of Multi-Unit Franchisee Magazine come to life. Engage with growing franchisees from a variety of industries. Discover new ideas and best practices. Find new opportunities to grow your empire.
13TH ANNUAL
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Multi-Unit Franchising Conference
$7.5+ Billion
Target Market / Demographics
1,200
2013 sets record attendance of over multi-unit franchisees, franchisors and franchise service providers.
in annual system-wide revenue
200+ brands 70%
Over 450
of the multi-unit franchisees attended in 2013 represented:
seeking additional brands
Who Attends MUFC?
9400+
• Multi-Unit Franchisees
operating units, and 180,000+ employees
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•
Multi-Concept Franchisees
•
Area Developers and Area Representatives
•
Franchisors
•
Franchise Investors
•
Real Estate Professionals
•
Finance Professionals
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2014 MEDIAKIT
Multi-Unit Franchising Conference Multi-Unit Franchisee Magazine is proud to honor franchisee excellence with our annual Most Valuable Performer (MVP) Awards. Each year, we look for the best and the brightest franchisees – the power operators, the innovators, the creative thinkers who have demonstrated outstanding performance in growing both their organizations and their brands.
2013
Awards
MVP Award winners will receive VIP passes to the Annual Multi-Unit Franchising Conference in Las Vegas, NV where they will be treated like franchisee royalty and recognized on stage during the general session. In addition, they will also receive an exclusive profile in MultiUnit Franchisee Magazine, a feature on mufranchise.com, and an impressive award to display back in their office.
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Multi-Unit Franchising Conference Silent Auction for Charity
“
Testimonials
Over the last 10 years at the Multi-Unit Franchising Conference, our sponsors and attendees have generously supported our Silent Auction, through their donations of gifts and cash. Our charitable efforts focus on supporting two beneficiaries each year – such as The Semper Fi Fund and The Little Rock Foundation.
“ Great opportunity to engage with franchisees to obtain best practices, what works, what has not worked for them and to get a strong overall perspective on the franchising business from experts in the field.” – Kristi Brooks, National Account Executive, Seattle’s Best
“ The success and depth of knowledge of fellow attendees motivates me more than any other conference I attend.” – Grant Simon, President, Simon Clips, Franchisee: Great Clips, Smoothie King, T-Mobile Premium Retailer
“ This is the must attend c onference of the year to meet the most high level franchisees in the same place at the same time.”
In 2012 and 2013 alone, FranchisingCares has raised almost
– Greg Vojnovic,VP Development, Popeye’s
$100,000
“ This conference brings us closer to the type of multi-unit franchisees our brand likes t o recruit.” – Steve Dunn, VP of Development, Denny’s
for charity with the help of MUFC sponsors and attendees
“ A great place to find solutions to the challenges we face as multi-unit franchisees.”
”
– Robert Branca Jr., President, JLC., Franchisee: Dunkin’ Donuts
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2014 MEDIAKIT
Multi-Unit Franchising Conference Sponsorship Opportunities ALL SPONSORSHIP OPPORTUNITIES INCLUDE:
SILVER LEVEL: $5,990
•
Directory listing in conference guidebook
•
10 x 10 exhibit space
•
Presence on conference marketing materials
•
2 staff registrations & 2 VIP franchisee invitations (non-transferable)
•
Emailed attendee list (pre- and post-event)
GRAND LUNCHEON: $9,990 (LIMITED TO 4) Deliver your message to hundreds of Franchisors at this special lunch event.
PLATINUM LEVEL: $17,990 •
10 x 10 exhibit space
•
2 minute video during luncheon
•
5-minute General Session video
•
2 staff registrations
•
4 staff registrations & 4 VIP franchisee invitations (non-transferable)
•
Logo on pre-conference email invitation before the conference
• Full page color display ad in conference guidebook
MULTI-UNIT FRANCHISEE MAGAZINE MVP AWARD: $5,990
GOLD LEVEL: $12,990
•
Recognized on stage
•
10 x 10 exhibit space
•
Distribute MVP awards
•
2-minute General Session video
•
1 staff registration
•
3 staff registrations & 3 VIP franchisee invitations (non-transferable)
•
Full page color display ad in conference guidebook
TUESDAY EVENING MULTI-UNIT FRANCHISEE REGISTRATION & COCKTAIL RECEPTION: $5,990 (LIMITED TO 4) Network with hundreds of multi-unit franchisees at this exclusive cocktail reception.
FRANCHISEE ONLY LUNCHEON: $12,990 (LIMITED TO 5) •
10 x 10 exhibit space
•
2-minute video during franchisee-only luncheon
•
3 staff registrations & 3 VIP franchisee invitations (non-transferable)
•
Full page color display ad in conference guidebook
(800) 289.4232 ext. 202
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•
2 staff registrations
•
Attendance for 2 at cocktail reception
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Multi-Unit Franchising Conference Add-on Sponsorships
TWO-SIDED LANYARD: $5,990 •
1 staff registration & 1 VIP franchisee invitation
•
Logo on one side of lanyard
(Available to existing sponsors only. Registration not included) MULTI-UNIT FRANCHISEE MAGAZINE COVER CARD: $3,990
REGISTRATION DESK: $5,990 • •
1 staff registration
•
3 x 5 full-color card on the front cover of the conference issues
•
800 issues distributed
CONFERENCE GUIDEBOOK FULL PAGE AD: $895
Special signage and materials (subject to approval) at registration desk
•
CONFERENCE GUIDEBOOK: $5,990
Full page ad (5.5” w x 8.5” h, ¼” bleed)
•
1 staff registration
CONFERENCE TOTE BAG INSERT: $895
•
High impact cover ad (5.5” w x 1.75” h)
•
•
Full page back cover ad (5.5” w x 8.5” h, ¼” bleed)
(Items must be small and approved by FUM)
CONFERENCE TOTE BAG: $6,990 (EACH)
Previous Sponsors & Brands Represented
Franchisee Tote Bag Franchisor Tote Bag •
Your full color logo on the Conference Tote Bag
•
1 staff registration
•
One insert item in Conference Tote Bag
One item in the conference tote bag
( Visit multiunitfranchisingconference.com for a complete list of sponsors and brands represented)
HOSPITALITY: $2,990 •
1 staff registration
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2014 MEDIAKIT
Multi-Unit Franchising Conference Golf Tournament Sponsorship Opportunities RECEPTION SPONSOR: $5,000 •
O ne foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace
BEVERAGE SPONSOR: $2,500 • O ne
foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, and transportation to and from Caesars Palace
HOLE IN ONE SPONSOR: $2,500 (LIMIT 2) •
O ne foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace
HOLE & TEAM SPONSOR: $1,500 • O ne
foursome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace
CLOSEST TO THE PIN OR LONGEST DRIVE SPONSOR: $1,250 •
O ne twosome, each player receives: green fees, cart, box lunch, two drink tickets, award reception, prizes, and transportation to and from Caesars Palace
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MUFC Annual Board Meeting Meet with the top Multi-Unit Franchisees in America at Franchise Update Media’s annual Multi-Unit Franchising Conference Advisory Board Meeting. This exclusive event is limited to four corporate sponsors and offers an extraordinary opportunity to make a formal presentation and spend private time networking with the most successful and influential franchisees in the nation. Fall 2014 meeting date and location TBD.
Sponsorship Opportunities $5,000 SPONSORSHIPS INCLUDE: (4 AVAILABLE)
“
Board Member Testimonials
•
• Logo
on signage at Breakfast and Lunch on Thursday and at Receptions and Dinners on both Wed. and Thursday nights.
“ The multi-unit franchising conference is an absolute must attend for people who are serious about their business and franchising. This is by far the most productive conference that I go to.”
• L ogo
on cover, logo and contact information and description of services in advisory board meeting workbook.
– John Hotchkiss, Partner, L&M Restaurant Group, Franchisee: Little Caesars, Firehouse Subs
• S ponsor
attendees may attend Receptions, Dinners on both Wednesday and Thursday nights and Breakfast and Lunch on Thursday.
“ This is a networking conference that enables you to meet multi-unit franchisees you would never meet elsewhere. People that have much in common but have no forum for sharing best practices. This is what this conference is about.”
”
• 2
sponsors will present at the Thursday morning breakfast and 2 sponsors will present at the Thursday afternoon lunch.
• E ach
– Tony Lutfi, President/CEO, Marlu Investment Group, Franchisee: Arby’s, Church’s Chicken, Jack in the Box, Little Caesars, Sears, Sizzler
(800) 289.4232 ext. 202
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2 attendees per sponsorship
sponsor will be given 15 minutes to present and then 10 minutes for Q&A.
(Room will be set for powerpoint presentations.)
|
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2014 MEDIAKIT
Franchising.com Visitor Demographics
Franchising.com is the world’s leading provider of franchise information on the web. Current content channels include up-to-date news and information on franchise opportunities, multi-unit franchising issues, franchise development, consumer marketing, franchise leadership and franchise law.
New visitors
84.5%
Returning Visitors 15.5%
Visitors Age Range 25-55
63% 65% Visitors with College Education Level
* (Per last 12 months as of Sept. 2013 – via Google Analytics)
26%
Visitors Household Income above $100K
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Franchising.com Franchise Opportunities
Testimonials
“
over 90,000 trackable visitor actions (leads, click-thrus Franchising.com has produced
“ A franchise system is only as good as its best franchisees, and connecting with qualified owners starts with getting in front of the best candidates. We rely on franchising.com to put The Joint…the chiropractic place at the top of investors’ minds, giving us the greatest chance at finding the best people to represent The Joint brand nationwide.”
and calls) and is the leading franchise opportunity destination with over 1,000,000 advertiser ad
views in 2013. (Franchise Insider analytics, 2013)
The Internet was the leading source for Franchise Sales in 2013
– Brenda Digati, Local Store Marketing, The Joint Corp
(Annual 2013 Franchise Development Report)
“ Franchising.com continues to provide us with quality franchise recruitment traffic because it is the only site focused on providing information to the experienced multi-unit franchise operator.”
Proven Performance Franchising.com consistently ranks in the top 5 franchise lead generation web sites, and
– Mike Mettler, Director of National Franchise Sales, American Dairy Queen
in generating franchise prospects with liquid assets over
– Gary Matusiak, VP of Franchise Development, Panchero’s Franchise Corp.
“ We have received and closed some great leads that have come through the Franchising.com website. We look forward to working with franchising.com as we continue to grow Panchero’s Mexican Grill. Thanks again!”
Ranks #1
”
$500,000
(2013 Franchise Benchmark Industry Insight Report produced by eMaximation)
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2014 MEDIAKIT
Franchising.com Multi-Unit Franchisee Channel
Delivers useful and significant information for existing multi-unit franchisees and receives over 40,000 annual visits.
Social Media Outlets (Franchising.com) The Franchising Industry Multi-Unit Franchisee Franchising.com
Franchising.com
www.youtube.com/user/franchisingcom
Franchising_com
Franchise Opportunities Channel
franchiseupdateMG@gmail.com
Franchisor Channel
The most informative place for franchise opportunity seekers with over 1,000,000 advertiser ad views in 2013.
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Provides relevant content pertaining to Franchise Leadership, Development, Consumer Marketing and Franchise Law. This channel receives over 34,000 visitors annually.
sales@franchiseupdatemedia.com
Franchise Opportunities Channel
1. Franchise Spotlight Package ($1299/month)
2. Franchise Video
Limited to 5 companies 500 x 250 pixel banner (.jpg, .gif, .swf, .html) Display time 10 seconds. Max file size 25KB. Package Includes: Homepage: Rotating logo under Top Franchise Opportunities & Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment. Logo position in category: Top tier
Spotlight Package ($1299/month)
1 2
Package Includes: Homepage: Rotating logo under Top Franchise Opportunities & Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment. Logo position in category: Top tier
3. Top Franchise Opportunities Package ($999/month)
H omepage: Rotating logo under Top Franchise Opportunities & Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment. Logo position in category: Top tier
L imited to 5 companies 1080 pixel resolution (High Definition, 1920 pixels) Up to 2 GB in size Up to 15 minutes in length (.wmv, .mov, .mp4, .avi)
3
5. B asic Package
($599/month)
4. Hot Franchise Opportunities
Listed in all industry categories, alphabetical and by investment. Logo position in category: Third tier
Package ($799/month)
Homepage: Rotating logo under Hot Franchise Opportunities. Listed in all industry categories, alphabetical and by investment. Logo position in category: Second tier
4
(800) 289.4232 ext. 202
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franchising.com
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sales@franchiseupdatemedia.com
2014 MEDIAKIT
Multi-Unit Franchisee Channel
1. Multi-Unit Franchisee
Spotlight $500/month (Franchising.com clients only)
1
S howcase your brand in front of thousands of Multi-Unit Franchisees
2. Animated Banner
628 x 250 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution. Display time 10 seconds. Max file size 25KB.
2
(800) 289.4232 ext. 202
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franchising.com
|
$500/month (Franchising.com clients only)
250 x 100 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution. Max file size 25KB.
sales@franchiseupdatemedia.com
Franchisor Channel
2. Static Banner
$1400/6 months $2500/year
1. R esource Spotlight Banner $1750/6 months $3000/year
Maximum 5 companies in rotation 628 x 250 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution. Display time 10 seconds. Max file size 25KB.
F ixed/Non-shared banner exclusive for one company 250 x 100 Pixel banner (.jpg, .gif, .swf, .html) 72 DPI resolution. Maximum file size 25KB.
2 1
3. F ranchise Resources Package $1500/year
3
.
(800) 289.4232 ext. 202
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franchising.com
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sales@franchiseupdatemedia.com
Rotating logo on Franchisor, Multi-Unit Franchisee (if applicable) & Resources Channels. Your company logo and listing will also appear in the resource categories of your choice. Includes link to website or landing page.
2014 MEDIAKIT
Franchising.com Express The Franchising.com Express e-Newsletter is a weekly opt-in information source for franchise opportunity seekers. We put franchisors in touch with serious franchise buyers. Discover up-to-date news and information on franchise opportunities, multi-unit franchising issues, franchise development, consumer marketing, franchise leadership and franchise law.
Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)
Average opens 4,445
Average click-thru actions 630
Responsive design for online and on the go Timely and relevant industry news to help opportunity seekers find the perfect franchise opportunity.
Deployment Frequency
4x
a month =
4x
the reach Opt-in Subscribers 52,000
Franchising.com Express is emailed to opt-in subscribers once a week, every month. For the highest impact and broadest reach of any of the e-Newsletters FUM offers.
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
Franchising.com Express
Leaderboard $900 728x90 pixels
DEPLOY MONTH
WK #1-2 MATERIALS DUE
WK #3-5 MATERIALS DUE
January
12/27/2013
1/10/2014
1/3/2014
1/17/2014 1/24/2014
1/3/2014
2/14/2014
2/7/2014
2/21/2014
2/28/2014
3/14/2014
3/7/2014
3/21/2014
3/28/2014
4/11/2014
4/4/2014
4/18/2014
February March April
Section Banner $750 728x90 pixels
May
4/25/2014
5/9/2014
5/2/2014
5/16/2014 5/23/2014
5/30/2014
6/13/2014
6/6/2014
6/20/2014
July
6/27/2014
7/11/2014
7/4/2014
7/18/2014
August
7/25/2014
8/8/2014
8/1/2014
8/15/2014 8/22/2014
8/29/2014
9/12/2014
9/5/2014
9/19/2014
9/26/2014
10/10/2014
10/3/2014
10/17/2014 10/24/2014
10/31/2014
11/14/2014
11/7/2014
11/21/2014
11/28/2014
12/12/2014
12/5/2014
12/19/2014
June
Anchor Banner (not shown) $600 728x90 pixels
September October
November December
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
2014 MEDIAKIT
Franchise Consumer Marketing Report The Franchise Consumer Marketing Report is a bimonthly opt-in information source for Franchise Consumer Marketing professionals. Focusing entirely on franchise consumer marketing issues – it is a must read for the franchise marketing executives whose job it is to increase product and services sales.
Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)
Average opens 1,360
Responsive design for online and on the go
Average click-thru actions 98
Timely and relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.
Deployment Frequency
2x
a month =
2x
the reach
The Franchise Update Sales Report is emailed to opt-in subscribers the second and fourth Tuesday of every month.
(800) 289.4232 ext. 202
Opt-in Subscribers 6,900
|
franchising.com
|
sales@franchiseupdatemedia.com
Franchise Consumer Marketing Report
Leaderboard $750 728x90 pixels
Section Banner $500 546x90 pixels
DEPLOY MONTH
WK 2&4 MATERIALS DUE
January
1/7/2014
February
2/4/2014
March
3/4/2014
April
4/1/2014
May
5/6/2014
June
6/3/2014
July
7/1/2014
August
8/5/2014
September
9/2/2014
October
10/7/2014
November
11/4/2014
December
12/2/2014
Anchor $500 728x90 pixels
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
2014 MEDIAKIT
Multi-Unit Franchisee Report The Multi-Unit Franchisee Report is a weekly, opt-in information source for growing multi-unit franchisees. Targeted multi-unit franchisees are able to stay connected with what is driving current multi-unit operations and expansion.
Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)
Average opens 1,380
Responsive design for online and on the go Timely and relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.
Deployment Frequency
4x
a month =
4x
Average click-thru actions 136
the reach
The Multi-Unit Franchisee Report is emailed to opt-in subscribers
every Wednesday of every month.
(800) 289.4232 ext. 202
Opt-in Subscribers 8,900
|
franchising.com
|
sales@franchiseupdatemedia.com
Multi-Unit Franchisee Report
Leaderboard $1000 728x90 pixels
Section Banner $750 546x90 pixels
DEPLOY MONTH
WK #1-2 MATERIALS DUE
WK #3-5* MATERIALS DUE
January
12/18/2013
1/8/2014*
February
1/29/2014
2/12/2014
March
2/26/2014
3/12/2014
April
3/26/2014
4/9/2014
May
4/30/2014
5/14/2014*
June
5/29/2014
6/11/2014
July
6/25/2014
7/9/2014
August
7/30/2014
8/13/2014*
September
8/27/2014
9/10/2014
October
9/24/2014
10/8/2014*
November
10/29/2014
11/12/2014
December
11/26/2014
12/10/2014
(*month with 5th week deployment)
Anchor $750 546x90 pixels
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
2014 MEDIAKIT
Franchise Update Sales Report The Franchise Update Sales Report is a bi-monthly opt-in information source for franchise sales and development professionals. Targeting franchise development experts, and providing practical real-time advice and information at your finger tips.
Real-time Reporting (e-Newsletter analytics per deployment via Franchise Insider, 2013)
Average opens 1,260
Responsive design for online and on the Go
Average click-thru actions 180
Timely and relevant industry news to help subscribers strengthen their systems, grow their brands and deliver your franchise opportunity or business service straight to their inboxes.
Deployment Frequency
2x
a month =
2x
the reach
The Franchise Update Sales Report is emailed to opt-in subscribers the first and third Tuesday of every month.
Opt-in Subscribers 6,300
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
Franchise Update Sales Report
Leaderboard $750 728x90 pixels
DEPLOY MONTH
WK 1&3 MATERIALS DUE
January
1/2/2014
February
1/28/2014
March
2/25/2014
April
4/1/2014
May
4/29/2014
June
5/27/2014
July
6/24/2014
August
7/29/2014
September
8/26/2014
October
9/30/2014
November
10/14/2014
December
11/25/2014
Section Banner $500 546x90 pixels
Anchor $500 546x90 pixels
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
2014 MEDIAKIT
Franchise Update Studios The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen.
There is an increased need in the franchising world for a new, more effective form of communication between customers, potential new franchisees, and the media. Franchise Update Studios offers high quality custom video production and editing services. Get the most out of your video needs with an experienced crew that not only understands franchising, but can deliver HD video products. This untapped resource can provide you with the tools and support necessary for success.
100 million Internet users watch online videos each day.
Custom Video & Production Services: •
Conference Videos
•
Development Videos
•
Product Videos
•
Corporate and Store Footage
•
Training Videos
•
And more…
Online video is the fastest growing ad format in 2012, with nearly
55% growth (Statistics per inneractionmedia.com/blog, and invodo.com, 2013)
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
Franchise Update Studios
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
2014 MEDIAKIT
Franchise Update Media In the record setting year of 2013 Franchise Update Media worked with
Founded in 1988, Franchise Update Media is the leading integrated content provider in the franchise arena, connecting franchise industry decision makers with the information and resources they need to do business – anytime, anywhere. We provide advertisers access to their targeted audience through digital e-marketing and web, print magazine and conference media programs – helping them drive sales growth for their companies.
over 431 franchisors & service providers over 1,964
Company Facts
with a total conference attendance of
Founded: 1988 Industry: Franchising Type:
Privately Held
Address: PO Box 20547 San Jose, CA 95160
franchise professionals.
Phone:
(408) 402-5681
Fax:
(408) 402-5738
Email:
sales@franchiseupdatemedia.com
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
Franchise Update Media
(800) 289.4232 ext. 202
|
franchising.com
|
sales@franchiseupdatemedia.com
2014 MEDIAKIT