Franchise Update Magazine - Issue II, 2020

Page 43

Real Estate

MUTUAL AID SOCIETY

Landlords and Tenants Are in this Together During Covid-19 Written By ROCCO FIORENTINO

T

he world has changed… and we are all facing uncertain times in our lives and our businesses. Landlords and tenants alike are trying to figure out how to get through these uncharted waters. As landlords, we are negotiators and we are collectors. In general, we are not prepared to deal with widespread rent relief requests. In most cases, the tenant has been forced to close their business because of state and local mandates. Tenants are forced to furlough their employees, and revenue is virtually cut off. Landlords are faced with rising vacancy rates and downward pressure on rent relief from tenants. Landlords need long-term leases from reliable tenants. As tenants, we believe we are valuable… and we are! Recently, I did a comparison for a client where we compared an existing tenant to a new tenant over a 5-year period. Based on an assumption of a 2,000-sq.ft. space at $30/sq.ft., the existing tenant would generate a profit of approximately $110,000 in the first 2 years and $275,000 over 5 years – while the cost of a new tenant after downtime for build-out and landlord improvement costs, would net a loss of $36,000 in the first 2 years and generate a profit of approximately $144,000 over 5 years.

secure an abatement, that would allow you time to reopen and ramp up again with no pressure on rental payments. If you are able to get a deferral, I would ask that payments get spread over the balance of the lease term, affording you ample time to repay the deferred amount. Be sure to remind the landlord that you are confident you will get through this if they can assist, and you look forward to rebuilding your business. Another option is to consider using some or all of your security deposit during these tough times. If you have been a model tenant, the landlord should be comfortable with having you use your security. This is your money, so please realize the landlord is not giving up anything and is getting paid in full. At the end of the day, try to get a reasonable relief agreement with your landlord. Do not give your landlord attitude or shut down the conversation. Please try to stay away from discussions regarding a long-term lease extension. No one knows just yet what the market will look like when this is over. The market may be 10% lower and more space available in many areas. Stay focused on the next 90 days.

WHAT SHOULD A TENANT ASK FOR? What is reasonable? Before I make any suggestions, I would share this with you: The way you ask is more important than what you are asking for.

Of course the landlord will say that federal funds are available, you should submit your application, and then you can pay your rent. Although this may be true, if you have applied I am sure you realize it may take up to 4 to 6 weeks to get funded, if not longer.

Most of my tenant clients have requested 3 months of rent relief, either in abatement or deferral. If you are able to

Of course the landlord will ask if you have business interruption insurance. Most policies exclude epidemics, etc.

FRANCHISEUpdate

ISSUE 2, 2020

41


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Franchising Cares!

1min
page 111

BROOKE WILSON

7min
pages 108-110

JOHN SAHAKIAN

3min
pages 107-108

ASPEN RICKS

3min
pages 106-107

DAWN LAFREEDA

8min
pages 104-106

LEE KLEINER

5min
pages 103-104

ERIC DANVER

5min
pages 101-102

DUSTIN KING

2min
pages 100-101

GREG CUTCHALL

2min
pages 99-100

MITCH COHEN

4min
pages 98-99

MICHAEL CHALMERS

6min
pages 97-98

JEFF RINKE - Vice President of Marketing Hungry Howie's

3min
page 93

SHANA KRISAN - Vice President of Marketing Goldfish Swim School

4min
page 92

MARCI KLEINSASSER - Vice President of Marketing Handyman Connection

3min
page 91

JOSH COLE - Chief Marketing Officer Sky Zone

8min
pages 89-90

PAUL PICKETT - Chief Development Officer Wild Birds Unlimited

1min
page 86

LORI MERRALL - Director of Franchise Development Sola Salon Studios

2min
page 85

ERIC LITTLE - Chief Development Officer Right At Home

3min
page 84

PETE LINDSEY - Consultant Nikita Hair USA

2min
page 83

CHRISTINA CHAMBERS - Executive Vice President, Franchise Development InXpress

2min
page 82

SHELLY SUN - CEO, Co-Founder BrightStar Care

4min
page 79

CHRISTINE SPECHT - CEO Cousins Subs

4min
page 78

BRANDON SOLANO - CEO Rave Restaurant Group (Pizza Inn and Pie Five)

4min
page 77

RANDY SIMON - CEO, President, Co-Founder Freddy’s Frozen Custard & Steakburgers

3min
page 76

CHRISTINA RUSSELL - CEO Sola Salon Studios

8min
pages 74-75

MEG ROBERTS - CEO, President The Lash Lounge (a Franworth company)

3min
page 73

DAWN NIELSEN - COO Kolache Factory

5min
page 72

BARBARA MORAN - CEO Moran Family of Brands

3min
page 71

SCOTT MARR - CEO Koala Insulation

2min
page 70

GORDON LOGAN - CEO Sport Clips

3min
page 69

JASON KAPICA - President Dryer Vent Wizard (a Neighborly company)

3min
page 68

NICK FRIEDMAN - CEO College Hunks Hauling Junk & Moving

3min
page 66

MICHAEL O. BROWNING, JR. - CEO, Co-Founder Urban Air Adventure Parks

4min
page 65

WADE BRANNON - CEO, President Pigtails & Crewcuts

4min
page 64

SUSAN BORESOW - President Title Boxing Club (a Franworth company)

4min
page 62

KEVIN BAZNER - CEO A&W Restaurants

3min
page 61

JONATHAN BARNETT - CEO, Founder Oxi Fresh Carpet Cleaning

5min
page 60

FRANCES ALLEN - CEO Checkers & Rally’s

3min
page 59

MICHAEL ABT - CEO Huddle House

4min
page 58

Navigating Covid-19 on a Local Level A Phased Approach to Re-Entry

8min
pages 53-55

The Complex Reality of Reopening

7min
pages 51-52

How To Create Your Brand’s Recovery as the U.S. Begins To Reopen

4min
page 50

Turning Your Franchise Business Back On: The Time To Plan Is Now

11min
pages 46-48

How Covid-19 Is Affecting Real Estate Strategy at Freddy’s Frozen Custard & Steakburgers

2min
page 45

MUTUAL AID SOCIETY - Landlords and Tenants Are in this Together During Covid-19

4min
pages 43-44

ShiftPixy Reacts to Covid-19 by Helping Restaurants Keep Their Delivery In-House

5min
pages 41-42

9 Tips for Field Managers on Supporting Franchisees During Covid-19

5min
pages 39-40

How System-Wide Technology Can Help Franchise Brands Succeed

6min
pages 37-38

How Franchise Brands Are Dealing with Their Disrupted Supply Chains

8min
pages 35-36

5 Trends in How Covid-19 Is Changing Business Phone Calls

5min
pages 33-34

The Best Ways To Jump-Start Your Future Demand

2min
page 32

BoeFly CEO Shares His Perspective on Small-Business Lending & the PPP

3min
page 31

COVID-19 Preparing To File an Insurance Claim for Lost Income

3min
page 30

5 CRITICAL METRICS FOR FRANCHISE RECRUITMENT & DEVELOPMENT DURING COVID-19

1min
page 29

6 Simple, Effective Ways To Manage Franchise Recruitment Now

2min
page 28

Franchise Development Are Virtual Discovery Days Here To Stay?

1min
page 27

FRANCHISE DEVELOPMENT DURING COVID-19, PART 3: Opportunities Ahead!

4min
page 26

FRANCHISE DEVELOPMENT DURING COVID-19, PART 2: Lead Generation Numbers that Matter

4min
page 25

FRANCHISE DEVELOPMENT DURING COVID-19, PART 1 The View from 50,000 Feet

4min
page 24

HOW (AND WHY) TO ESTABLISH A POST–COVID-19 PROACTIVE RESALE PROGRAM

4min
pages 22-23

FRANCHISE DEVELOPMENT Now Is the Time To Prepare a Post–Covid-19 Plan

2min
page 20

STEPPING UP IN A CRISIS — Leaders Set the Tone for the Entire Organization

5min
pages 18-19

What Franchise CEOs Must Do To Lead for Success During Covid-19

3min
page 17

3 Things To Do Right Now as an Entrepreneur

4min
page 16

7 Common Mistakes Leaders Make in a Crisis; or What Not To Do During Covid-19

4min
pages 14-15

IFA: Franchising’s Best Resource for Recovery, Reopening, and More

6min
pages 12-13

PUBLISHER’S NOTE

3min
page 8
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