Fr ancis Hong _ Intr od uctor y Portfolio _ 2018
Selected Design Work
From 2009 to 2018
Hi
Hi
5
Pers onal healt hcare Management Applic at ion
o’ c are p.45 - p.54
4
Content _
B od y Co mpos i ti on An a ly z e r
Comprehens ive Profes s ional devic e for hos pit al and gym
p.39 - p.44
3 S ma rt B ra c el et
Feminine, delicate Act ivit y t racker for office lady
p.27 - p.38
2 BMI Scale p.19 - p.26
1 A th e n a p.5 - p.18
Clean-cut Brand-new s t yle of BMI s c ale
0
Individual healt h management for female
Fra nc is
Self-in tr od u of Fr an cis Ho
p.3 - p.4
-1 Co ntent p.1 - p.2
01
The cont en t of Francis ’s Port folio
Content _
! C O N T E N T
u ct ion on g
02
I’m Francis Hong Ab out me _
Insightful, proactive, creative designer & problem- solver I a m an indu strial desi gn savvy from T aiw an, having suffic ie nt produ ct design experi ence in home el ectroni cs and acce ssorie s. D u ring 3.5 years of w orki ng, I gained cognition and was p romoted to b e a l eader of the design team and produ ct manage r, w hich ma de me more accessi b l e to ma nu factu ring, manage me nt, and marketing. T o b ecome an infl u entia l and posi ti ve de signe r to society in the fu tu re, I a m eager to condu ct resear ch on use r experie nce fie ld.
03
TOOLS_
Institute for Information Industry Course: Refresher course of user experience designer Duration: 05/2015 - 06/2015
Graphic design Adobe Photoshop Adobe Illustrator
National Yunlin University of Science and Technology Major: B.Sc. Industrial Design Duration: 09/2009 - 06/2013
3D Modeling software Rhinoceros Creo Parametric KeyShot Catia Cinema 4D
WORK EXPERIENCE_ Product Manager, Charder Electronic Co., Ltd. Department: R&D Research and Development Duration: 01/2017 - 03/2017
Video, Animation Adobe Premiere Adobe After effect
Design Supervisor,Charder Electronic Co., Ltd. Department: Marketing Dept. Duration: 03/2016 - 12/2016
Prototypes software Axure RP
Industrial Designer, Charder Electronic Co., Ltd. Department: Marketing Dept. Duration: 03/2014 - 03/2016 Industrial Designer, Prochics Co., Ltd. Duration: 07/2013 - 01/2014 Intern - Industrial Designer Giant Manufacturing Co. Ltd. Duration: 07/2012 - 08/2012
Ab out me _
EDUCATION_
Document Processing Microsoft Word Microsoft Power point
SKILL_
CONTACT_
Product Design Concept Generation Product Management Digital Visualization manufacturing cooperation
Francis (Chia-Ying) Hong Email: catherine00211@gmail.com Tel: +886-978 787 211 Current Location: Taichung, Taiwan Issuu: https://issuu.com/francis_hong
Leadership Members Training Project Management Strategy & analysis
LANGUAGE_
Interest Accordion Knitting
Mandarin -- native English ------ Lower Advanced
03
0 01 _Athena _ Background 3D model is built up by Rhinoceres Rendering by Key Shot.
05
0 1 _ Ath en a 01 _Athena _ Background
In d iv idu a l h eal th man ag emen t f or f emale I am Industrial designer & Project leader Development Time: 2015/3 – 2016/8
Reason to launch this project To look back to the products in our brand in past 7 years, we found that we lack the products which is especially design for women to fit every stage in their life. Our goal oserio is a Taiwan brand and good at manufacturing and selling the body fat monitor and the other healthcare products. This project aims to design a series of personal healthcare products for women, including the body fat monitor, basal thermometer, smart bracelet and personal food and beverage management.
s
06
Observe the need under the surface. I invited team member including product marketing, project manager and sales to share their work experience and brainstorm the need of our target users with KJ Technique and AEIOU method.
01 _Athena _ Design Research 07
01 _Athena _ Design Research Athena _ KY Technique and AEIOU method meeting with team
08
01 _Athena _ Design Research
Ma rke t Sur vey An aly sis. We investigated the products that made by others companies. We found that even though there are may products design for women,but all of them just provide the basic function and do not support the wireless transmission . Nowadays, this kind of products would not convenient for people due to the prevalence of the smart phone.
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Basic Func
Support Wireless Transmission
01 _Athena _ Design Research
c ction
Premium Function
Not support Wireless Transmission
Ser vice Inte gra tion . In the first generation of our application and cloud, we provided our customers to record their data on the smartphone and manage them on the computer. However, there are some disadvantag es. For example, there is only one device support the system, so it still can not provide the comprehens ive service for them. So, this time we expect to integrate all devices and fix the drawbacks.
10
Use r Jou rne y Ma p. Before we started to design, we need to analyze the whole possibility that customers may experience, since they have the initial need then buy the product and use it finally. Therefore, these three charts described the stages including every feeling and method they use before they but the product, the moment while they are hesitating and the experience after they buy the product.
01 _Athena _ Design Research
Who
Which
Before Buying
What
Where Whe n
Who
Which Buying
What
Where Whe n
Who Which What U s ing Whe re
Whe n
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01 _Athena _ Design Research
measurement...
!! B!B!
Left the scale...
Receive the data!
This is the user scsnario from the user finished her showering and got off the bathroom, then she would received the alarm from o’care app to remind her to take a measurement. 12
Pe rso na s. 01 _Athena _ Design Research
R
uby is an independent and fashion woman. She enjoys living in the well-designed apartment and cares about the quality of products. In terms of material of products, she considers that metal and glass would be better than plastic. She keeps her body well. Generally, Ruby prefer to buy things via internet, and browse the evaluation from those who have bought the product to determine her will to buy. She suggests that normal size of the scale with suitable round corner and well-designed would be nice. Also, having the function of recording the daily weight data via her smartphone is charming for her.
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Interv i Potent ia
Through interviewin users to have a deep their hobby, living s and how they use good time to verify t former stage “Perso detail of design and
Ann is a 28 years old women, she has her own clothing brand and shops. In brief, Ann is an independen t and modern woman. She is in a relationship and expects to get married and have a baby with his boyfriend.
01 _Athena _ Design Research
Those pictures are her house living style, idol, clothing style and magzines she like to read.
iew of al Users
ng with two potential per understandi ng of style, shopping habit the scale. This is a the hypothesis in the onas� and correct the d developmen t.
M
s. Tuan is a successful and autarkic woman. She enjoys cozy housing and prefers wooden living style. She pays attention to her healthy and keeps doing exercise regularly by running or riding the bicycle. Products with good quality, safety and durable as well as match delicate packing are significant for her. Products made in Taiwan would be trusty. Recording her weight data on the smartphone is an appealing function for her. Also, she prefers to buy things in the physical shops and trust the recommendation from her friends. Because of her job, she often needs to go on business trips, so normal size with the basic function of the scale would be convenient for her. 14
Solution & Image Boar
01 _Athena _ Solution
Through making abundant of research, we discovered that our users have financial independence and prefer products with good quality. They are sensitive and love sharing new things with friends, as well as pay attention to keep fit. They love shopping and receive the latest news via the Internet. In terms of the function of the scale, they want the scale can keep they weight number as a secret because of they do not want their partner to know her weight. Also, the scale can recognize diverse users because they may share this with their family. To provide the proper advice in different stages in their life and keep daily weight data would be appealing for them. In addition, we also arrange the function to make them easier to know the slight change between today and yesterday.
15
rd
01 _Athena _ Solution
Athena_ Image Board
16
Secre
01 _Athena _ Product Feature
Normal Mode If you want to see the result directly, you can step on the bottom, then it will be shown on the screen while you finish the weight measurement.
Auto on.
Automatically Id
After the user finishes the mea the scale will automatically ident er this user is one of the users save his or her data on the scale. one of the users, your data will b ed in the scale and upload to yo phone immediately. Also, the tr screen will twinkle the color lig belongs to you.
Wireless Transmis
Keeps your every weight meas data in your smartphone via the B
et Mode Step on the scale and it will auto on then starting to recognize your weight. Then the result will not show on the screen directly instead of the smile and sad emoji to tell you this result is heavier or lighter than the last one. This mode keeps your secret while your boyfriend or friends beside you but you do not want them to see your weight.
01 _Athena _ Product Feature
Feature.
dentification
asurement, tify whethwho ever . If you are be recordour smartransparent ght which
ssion
surement Bluetooth.
O’care App In this app, there will be a special function provide for woman. This is just like a little partner accompanies with you every day and accord to your status (e.g. in the period) and weight to provide personal advice to you. It also provides some tips to assist you while you aim to lose some weight. 10 18
02 02 _B MI Scale _ Background
3D Smart touch key Operation
8 users +Guest mode
Intelligent Identification
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2_ B M I Scal e 02 _B MI Scale _ Background
E l ega n t, I n t ellig en t , S t ylish desig n
Photo
grahy
Copyr
oght b e lo n
gs to o s e r io comp a
ny
I am Industrial designe, Graphic Designer & Project leader Development Time: 2015/9 – 2016/4
Reason to launch this project We need to replace the old and best-selling BMI scale in our brand oserio. This time, we want to keep the advantage of the old one and applies some new function to enhance the value of the scale. Our goal A simple, multi-functional, budget scale. It should also can coincide with the brand image.
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02 _B MI Scale _ Image Board
Elegant, Intelligent, stylish
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02 _B MI Scale _ Image Board
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Install batteries properly. (4 AAA Batteries)
Step on to take a measurement. Place the unit on a hard, at surface.
02 _B MI Scale _ User Scenario
Beep " Beep "
Enter your personal profile. (age, gender, and height)
Calculat compos
ConďŹ rm
Body weig BMI
Body Wate
Bone Mass Long press up and down buttons to switch faster.
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Step off and select your user number.
Congratulations. You’ve completed five quick operation steps. From now on, the scale can automatically identify your profile once you step on the scale.
Press
Your personal user number
ting your body sition. PL!" Beep " Beep "
ght
er
s
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Patterned 3D smart touch key Make each measurement more enjoyable.
One tou access yo
One touch to get instan
02 _B MI Scale _ Features
Intellige Specular gloss  decorative lines makes excellent taste.
8 users memory Automatically id number when Or you can sele
Fe
25
uch to our life
nt access to your stats
Step-on activation Easy to measure your weight, BMI, bone mass, body water with 7 history results for each user.
48.2% 2.3kg
47.8%
47.5kg
2.3kg
21.2
48.2kg
22.1
02 _B MI Scale _ Features
48.7% 2.2kg
48.9%
48.4kg 22.2
2.3kg 48.5kg 22.3
ent Identification
Feature.
y with guest mode. dentify your personal user you step on it. ect your number manually .
M a le / Ag e 45 / 173cm
e ma le / A g e 3 1 / 1 5 9 c m
M a le / Ag e 18 / 180cm Fe mal e / Age 27 / 148cm Fe mal e / Age 52 / 166cm
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03 _Smar t br acelet _ Background
Reason to launc There are more health recently. I attend the road r women who hav However, there a for office women great look. Theref 27
03 _Smar t br acelet _ Background
0 3_ Sm ar t Brace l e t
Feminin e & d el ica te a ctiv it y t r acker f or of f ice lady
ch this project and more people pay attention to their n my country, lot of workers they would unning event on the weekend. Moreover, ve exercise habit is increasing significantly. are not smart bracelet is especially design n to use in their daily life and match their fore, we expect to develop one for them.
I am Industrial designer & Project leader Development Time: 2014/3 – 2014/10
Our goal We expect to develop a smart bracelet especially for office lady and hope the product can applies in their daily life as well as the particular road running event.
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Ma rke t Sur vey An aly sis. 03 _Smar t br acelet _ Personas & Market Survey
We discover that there are no products provide for our target customer after we made the market survey. The vertical axis represents the style of activity tracker (top: sporty; bottom: feminine style) The horizontal axis represents whether the product provide multi-functio n for users. (right: basic; left: professional)
Professional
Per so
We focus on 23 – 35
Alice is a market dire consuming ability an ucts. She adores de does not really need ucts. Alice use smart 29
Sporty
03 _Smar t br acelet _ Personas & Market Survey
Basic Function
Feminine Style
ona s.
5 years old women as our target user.
ector at the internationa l company. She has nd have willing to buy the high-quality prodelicate and good quality products, but she d the most professional and expensive prodtphone frequently. 30
Wake up Freshen up and dress up. Last night, I had eaten midnight snack, so I gain 0.3 KG today. Breakfast is the Hi-fiber bread.
Calculate calories burnt
03 _Smar t br acelet _ User Scanario
Way to the company Because of gaining weight today, so I decide to get off the bus a stop earlier and walk for a while.
Calculate step numbers
At work During the meeting, I turn my cellphone on silent. I show off my new accessory while taking a rest in the common room with colleagues.
Product alarm by light or vibrate
After work The first thing while I arrive home is to clean my room. I invite my friends to attend a road running on this weekend.
Identify the intensity of diverse activity
Ready to sleep I am a little bit uncomforta ble due to the cramps.
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Record the Menstrual Cycle
Lose weight assistance
Calculate calories burnt
Record walking distance
Personal health advice based on the body condition
Modern and delicate product design
Record the medium -intensity exercise
Upload data to The cloud
User Scenario
y
Body weight/ fat measurement
32
03 _Smar t br acelet _ Image Board
33
03 _Smar t br acelet _ Image Board
34
03 _Smar t br acelet _ Ideas & Prototype
35
03 _Smar t br acelet _ Ideas & Prototype
Ideas & Prototype
36
Identify intensity of the activity/sport The activity tracker based on the 3D sensor technology to identify the user’s activity intensity. According to the diverse intensity, the calories burnt would be different, so the device can identify and make sure to provide the most accurate data of calories burnt.
03 _Smar t br acelet _ Features
Easy to match your evey outfit The design of the smark brecelet differs from the others, thiscan really fit your any out fit and easy to attach on them.
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Feminine desi
To match office lady’s daily the design would tend clean-cut and delicate. The ladies can regard it as a accessory without any wo utilize it at work days.
ign
y outfit, to be erefore, fashion orry to
03 _Smar t br acelet _ Fretures
Feature. Wireless transmission The devise would record the data automatically and upload the data to your smartphone while you are near it.
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04 _B od y Composition Analyzer _ Backgroun d
Co
39
04 _B od y Composition Analyzer _ Backgroun d
0 4_Bo dy o mpos o tio n A nal y ze r Compre he nsive & profes s ional device for hos pit al and gym I am UX/graphic designer & Project manager Development Time: 2015/11 – 2016/3
Reason to launch this project In 2016, oserio determined to develop a brand-new flagship product for enterprise and hospital to serve their customers and patients. Our goal We hope to provide them a premium body composition analyzer with comprehensive functions and assist them in their specialized field. Project Situation Our team ran this project with external industrial team. During the process of development, I left the company. Therefore, I would demonstrate some part in the first stage.
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Buy er & Use r. 04 _B od y Composition Analyzer _ User & Report Dsign
The hospital is the biggest buyer to buy the body composition analyzer. People who go to the hospital are sub-healthy and want to make sure what is the exact problem in their body. So the most important thing for patients and doctors is to check the whole body data in detail to make sure how to cure the disease.
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04 _B od y Composition Analyzer _ User & Report Dsign
Repo rt Desig n.
Body Composition Analysis
Body data Analysis
Segmental Lean Analysis
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04 _B od y Composition Analyzer _ User & Report Dsign
Seg Fa An
Bo Wa An
Buy er & Use r. The gym also buy losts of body composition analyzers. The client of the gym are always with nice condition of their health. The reason they go to the gym is to boost their muscle mass or make sure how many fat they should eradicate. Therefore, to understand how to build their muscle or loss the weight would be significant for them.
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ID
Age
Height
SKM00079-0008
29
Gender
Date
160 cm
yrs
Female
Time
2016.12.21
Segmental Fat
09:24:10
Segmental Lean PBF
Lean Mass
Fat Mass
Evaluation
Evaluation
47.7%
44.4%
1.3kg
1.4kg
1.2kg
Trunk
Normal
Left
Right
Over
34.1%
34.1%
3.0kg
3.0kg
Normal
Normal
15.0kg
Normal Range
Normal
Left
LA
TR
RL
LL
(%)
26.8~31.5
27.3~29.5
44.5~47.5
28.3~29.6
27.1~36.8
Fat Mass
(kg)
1.2~1.7
1.3~1.8
3.8~4.4
3.8~4.1
3.9~4.7
Lean Mass
5.4kg
5.5kg Under
(kg)
Obesity Diagnosis Under 55
PBF
(kg)
55
70
85
100
105
120
55
70
85
100
105
120
70
85
100
105
120
WHR
(kg)
ECW / TCW
0.337
0.385
180
195
135
150
165
180
195
150
165
180
195
135
TR
RL
LL
3.8~4.4
3.8~4.1
3.9~4.7
Weight SMM
Normal
(kg)
55
70
85
100
(kg)
55
70
85
55
70
85
Skeletal Muscle Mass
Values
Body Fat Mass (kg)
0.38 0.35
Soft Lean Mass
24.6
TBW
(l)
Protein
(kg)
6.6
Mineral
(kg)
2.49
Body Fat Mass (kg)
17.9
Total Body Water
0.41
0.33
17.5
17.9
Over
105
120
135
150
165
180
195
100
105
120
135
150
165
180
195
100
105
120
135
150
165
180
195
51.6
Fat Free Mass
Normal Range
Weight
Body Composition Analysis
45.7~61.8
24.6 51.6
non-osseous
osseous: 2.05
20.3~24.9 10.8~17.2
0.33
0.31
0.31
0.28
0.28
0.25
0.25
Normal Range
LA 1.3~1.8
Body Composition Analysis
ICW / TCW
0.38
165
0.83
Edema
0.35
150
34.7
Waist-Hip Ratio
0.41
135
20.1
Percentage Body Fat
RA 1.2~1.7
Under
Over
(kg)
Body Mass Index
Segmental Lean Analysis
Muscle-Fat Analysis
Normal
BMI
Right
Under
Normal Range
RA
PBF
Normal
04 _B od y Composition Analyzer _ User & Report Dsign
Normal
35.0%
1.5kg
Trunk
Under
8.6kg
gmental at nalysis
ody ater nalysis
BODY ANALYSIS REPORT
Much more than weighing
0.37~0.39
10.8~17.2
Impedence
Fitness Score
67
Points
BMR
(kcal)
Basel Metabolic Rate
1097
(1174~1333)
kcal
Z
RA
5 kHz
517.6
LA 547.4
TR 36.1
RL 348.6
LL 352.7
50 kHz
473.5
505.6
32.3
314.6
318.6
250 kHz
435.7
468.1
28.8
385.2
288.8
Fitness Score
Repo rt Desig n.
44
05 _o’car e app _ Background
45
0 5_ o’car e
Pe rsonal h eal th c ar e m an ag emen t applicat ion
05 _o’car e app _ Background
I am UI& UX designer & Project leader Development Time: 2014/11 – 2016/2
Reason to launch this project In our brand oserio, we have already launched the first-generation application in 3 years ago. Therefore, we determine to make a new one to provide the brand-new value for our customers, and expect to keep assisting their health management in a convenient, cozy approach. Our goal We expect to provide a new application to assist our customers to manage their health and weight.
46
Pe rso na s. 05 _o’car e app _ Background Ann 24 years old Foreign sales assistance Interest: Auctioning online, eating gourmet food, outdoor shooting, handcrafting Before studying at the university, she does not have a regular exercise habit. Since having more chance to eating outside, she started to gain weight and determine to cultivate a good exercise habit.
47
Water Intake
800c.c.
Living style
sedentar y working women
Calories Intake
1443 kcal
A day of An n.
05 _o’car e app _ Background
48
U se r Jo u r Customer Journey / Stages
Doing
05 _o’car e app _ User Journey Maps
Thinking
Feeling
Take a measurement by oserio body fat monitor
Check the data on the o’care app in the spare time
Wake up and go to bathroom to freshen up. leave the bathroom step on the scale to take a measurement leave the scale unlock the smartphone turn on the Bluetooth open o’care app all measurement data upload to cell phone immediately dress up go to work
Take the subway to workplace check the smart phone open o’care app check the weight, body fat, and so on found the weight increased and the calories burnt is few determine to use computer to check the detail information by computer after work
Fin ho t t c sele s c per s ran
-What is my weight and body fat recently?
-I want to know more about the reason why I increase the weigh on the trend chart.
-If inte sta -Ho can sho som
-I gained one kg in this week! -I found there is a little bit hard to wear pants
-I got lost of gathering which made me eating too much every day. How can I lose weight?
-W cl tio
Provide a user-friendly method to take a measurement.
Provide a convenient way to transmission, checking data at any time and synchronize with the cloud by Wi-Fi.
-P p -P in
Experence
Opportunities
49
rn e y M a p s. Link to oserio cloud and check the holistic analysis and personal advice from oserio
Want to adjust living style because of the advice from oserio
After adjusting living style based on suggestion for a week
After checking the holistic analysis found the weight increased and the calories burnt is few oserio suggest the proper volume of activity and basal metabolism few exercise recently decide to do more exercise
Wake up and go to bathroom to freshen up. leave the bathroom step on the scale to take a measurement leave the scale unlock the smartphone turn on the Bluetooth open o’care app all measurement data upload to cell phone immediately dress up go to work
several trend charts can egrate so that I can underand why I gain weight. olistic analysis is clear, but how n I improve? How many times I ould exercise a week? I need me suggestion!
-Sometimes, I would forget to bring my step counter.
-I wonder that whether my volume of activity and calorie intake are better than last week
Wow! Holistic analysis is so ear that I can see the connecon between analysis
-I determine not to attend the gathering as much as usual. - Every time I go to the gathering, I should order more healthy food, such as meals with lots of vegetable or less meat. -After receive the suggestion from oserio, I decide to arrange a regular time to the gym. -If the activity tracker can upload my data to the oserio cloud would be good.
-Yeah! I am already lose my weight slightly. -I would say that the holistic analysis benefits me.
Provide a user-friendly webpage. Providing suggestion accordng to the user’s condition.
Provide useful suggestion to the user and help them to adjust the current situation.
While the user adjusts their living habit and there is some change in their chart, oserio should provide the result and suggestion.
05 _o’car e app _ User Journey Maps
nish today’s work and back to me take a shower turn on the computer check the bookmark list and ect oserio.com sign in check the olistic analysis and rsonal advice from oserio see how my performance nk among all users
50
05 _o’car e app _ Design Research
Stru ctu re Flo w.
51
05 _o’car e app _ Design Research
52
Wir efra me .
05 _o’car e app _ Features
53
05 _o’car e app _ Features
54
Fr ancis Hong _ Intr od uctor y Portfolio _ 2018
Selected Design Work
From 2009 to 2018