CORPORATE RECRUITERS
BRAND STRATEGY
OUR PHILOSOPHY
At Corporate Recruiters we have learned that the key to success relies on the integration of all its role players, that is why we believe in the importance of the 3 C's involved in our service process: CANDIDATE COMPANY CONTACT
BRAND INTENTION
BRAND PURPOSE To be strategic allies between companies and talent to generate valuable relationships.
BRAND VISION To figure in the top 10 Recruitment and Talent Management firms in MĂŠxico, being known for our quality and ethical practices.
BRAND INTENTION
BRAND GOALS Build a strong brand that stands out of from our competitors. Grow into a lovemark, valuable for both consumers and talent. Develop a sense of pertinence between the Corporate Recruiters family.
CONTEXT AWARENESS
INTERNAL AUDIT ¡LA NEWSLETTER INTERNA PARA UN EQUIPO CONOCIENDO EL MERCADO! Boletín interno
EL FUTURO DE LA MANUFACTURA FRONTERIZA
BC: TOP EMPLOYMENT GENERATOR
Semana 30 GET MORE SALES FROM EXISITING CUSTOMERS
Corporate LAS MEJORES EMPRESAS PARA SER LIDER
LA CAPACITACIÓN NO ES UN GASTO
El futuro de la manufactura fronteriza La zona de la frontera norte de México ha aumentado en los últimos meses su atractivo para empresas de Estados Unidos que buscan expandir su producción, según un artículo publicado este lunes en The New York Times. El diario destacó que "más aparatos de televisión son ensamblados, autopartes son empaquetadas y dispositivos electrónicos son soldados en las enormes plantas manufactureras conocidas como maquiladoras" en esa región del país. Tales inversiones, realizadas principalmente en las industrias electrónicas y de autopartes, han resultado en un vigoroso crecimiento en el número de empleos en las ciudades que han sido más golpeadas por la violencia del narcotráfico. El número de empleos en el sector de la manufactura en México aumentó 8.2% en enero para alcanzar los 1.8
Recruiters
millones, de acuerdo con las últimas cifras disponibles. El comercio de Ciudad Juárez con Texas repuntó 47% durante el año pasado. Las empresas atraídas a la frontera norte de México son estadounidenses en su mayoría, aunque también se han registrado recientemente inversiones de firmas de Taiwán y Corea del Sur. El atractivo de la frontera para las empresas de Estados Unidos sigue siendo la cercanía con su mercado doméstico, además de que los altos costos del transporte y el tipo de cambio del yuan la favorecen con respecto de China. Pese al reciente dinamismo en la frontera, el diario aclaró que las inversiones en los últimos meses aún no han logrado reponer los empleos perdidos durante la recesión ni tampoco el nivel de inversión extranjera directa anterior a 2008. Leer en CNN Expansión
BC: Top employment generator - http://www.tijuana-edc.com/english/news.php According with latest reports made by Mexican Health Care Institute, Nuevo León with 9.696 new jobs and Baja California with 3.590, were the top states concerning the creation of jobs in the Northern part of Mexico during May. In the other hand, Chihuahua (1265), Coahuila (539) and Tamaulipas (231) are the states who generated fewer positions At the same time, Nuevo León had 1,214,099 registered employees in May of 2011. Nowadays it is the entity with the largest workforce of North Mexico. Regarding Baja California, the numbers changed from 637 to 641,151 workers registered in May, which means that this state created 3,598 jobs. Also, Sonora produced 2,754 jobs, even though it has a smaller workforce comparing to Chihuahua. In the case of Tamaulipas, this state created 553, 412 jobs, which are 231 less employees than the past month. Concerning Chihuahua, had 647, 231 enlisted workers in April, but in May it increased to 496,000. In 2011, 327,081 formal jobs have been created, since the employees count with Social Security, informed Ernesto Cordero from the Ministry of Finance and Javier Lozano, Job Secretary at Mexico. During May, 53,646 new workers were enrolled at the Social Security system. According to the Job Secretary, the creation of jobs has reduced since the first months of this year, because 118, 126 positions have been generated comparing to 2010, were 445,207 new formal jobs were reported.
“ANYTIME, ANYWHERE, ANYONE”
CONTEXT AWARENESS
EXTERNAL AUDIT
SWOT MATRIX
STRENGHTS 25+ years experience Prepared & motivated team Dynamic region Cloud Philosophy Wide services Multigenerational and Multicultural Strong Relationship with universities
WEAKNESSES Small team Lack of technical knowledge Non-standardized procedures Weak brand presence
SWOT MATRIX
OPPORTUNITIES Foreign companies moving to Mexico Weak competitors Generational replacement procedures Industry growth Temporal outsource services New emerging niche markets
THREATS Emerging internet talent sources Company budgets Loss of key contacts in the industry Disloyal competitors Unprofessional potential candidates
CONSUMER INSIGHT
FUNCTIONAL & PSYCHOSOCIAL BENEFITS Time saving Filtering Guarantee Return of Investment VALUABLE PRODUCT CHARACTERISTICS & ATRIBUTES Evaluation of needs Multi-cultural orientation
VALUES & MOTIVATIONS Talent Productivity Efficiency Experience
BRAND PLATFORM
MEANING Hiring Talent for Success. PERCEPTION Revenue, Selection, Confidence, Success. PERSONALITY Elegant, Secure, Smart. VALUES & ATTRIBUTES Quality, Experience, Integration. BRAND TERRITORY Prosperity.
BRAND TERRITORY
PROSPERITY It is the successful state of flourishing, thriving, good fortune.
CORPORATE RECRUITERS Is the link between talent and companies, generating wealth and abundance.
BRAND BEING
CHARACTERISTICS Expert Creative Selective
EMOTIONS Optimistic Passionate Confident
BEHAVIOURS Dinamic Tenacious Elegant
RELATIONSHIPS Social Attentive Loyal
BRAND STATEMENTS
We are a strategic ally in talent consulting for successful companies. We love to represent value in our clients' success. We will always be a strategic ally to our customers. We will never be an employment agency. We hate dissatisfaction and unfulfillment. We want to be #1.
BRAND MESSAGING
MESSAGING Communication should be oriented to aware the audience of talent as the key element for business revenue and exposing us as the most experienced talent source in the area. Verbiage should always appeal to a serious business etiquette that generates confidence. KEY MESSAGES Experience Talent Business Revenue
BRAND IDEA
Success-driven talent for prosperous business.
BRAND LINE
“Hiring Success”
BRAND ARCHITECTURE
CORPORATE RECRUITERS
MANUFACTURE
HOSPITALITY
INFORMATION TECHNOLOGIES
COMMERCE & SERVICES
SALES
VISUAL IDENTITY
LOGO MEANING
GEOMETRY Simmetry communicates a strong personality that generates confidence.
GOLD COLOR Represents the prosperity and quality our clients expect from our services.
DIAMOND TEXTURE It appeals to prosperity and human talent, both shine and represent value to companies.
LOGO VERSIONS
ALTERNATIVE VERSION
STANDARD LOGO
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CORPORATE RECRUITERS LOGOTYPE
CORPORATE RECRUITERS
SYMBOL
ALT. LOGOTYPE
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ALT. SYMBOL
LOGO VARIATIONS
RIBBON VERSION
GRAYSCALE
GRAYSCALE
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PLAIN VERSION
BLACK INK
WHITE INK
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LOGO DO'S AND DONT'S
DO
DO
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CORPORATE RECRUITERS DON'T
DON'T
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DON'T
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COLOR PALETTE
#FFFFFF RGB 255, 255, 255 CMYK% 0, 0, 0, 0 #E6E7E8 RGB 230, 231, 232 CMYK% 8, 6, 6, 0 #FFF69D RGB 255, 246, 157 CMYK% 2, 0, 47, 0 #FFF000 RGB 255, 240, 0 CMYK% 4, 0, 95, 0 #F7CD2A RGB 247, 205, 42 CMYK% 3, 17, 93, 0 #E7991B RGB 231, 153, 27 CMYK% 8, 44, 100, 0 #00215E RGB 0, 33, 94 CMYK% 100, 93, 32, 30
TYPOGRAPHY
Aa Aa
FONT: MONTSERRAT BOLD
FONT: MONTSERRAT REGULAR
ABCDEFGHIJKLMN OPQRSTUVWXYZ01 23456789.,!”$%&/()
ABCDEFGHIJKLMN OPQRSTUVWXYZ01 23456789.,!”$%&/()
BRAND ELEMENTS
DIAMOND CORNER
DIAMOND WAVE
TITLE BOX
TEXT BOX
PHOTOS
BULLET POINT
GRAYSCALE Timeless and compromising, our photos state facts.
PHOTO IDENTITY
STORY Always have a meaning or acti going on.
PERCEPTION Must show 2-3 depth levels.
SMILE! Express the optimistic brand spirit.
STATIONERY
CO RECRPORA T RUI TER E S
WWW.GLOBAL -RECRUITERS .COM US +1 619 7935 955 x801 MX +52 664 615 6821
JOSÉ FLORES S.COM
OBAL-RECRUITER JOSEFLORES@GL UITERS.COM WWW.GLOBAL-RECR X801 US +1 619 7935955 MX +52 664 6156821
GLASS APPLICATIONS
CORPORATE RECRUITERS
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“Hiring Success” CORPORATE RECRUITERS