We believe in the beauty of the Maltese Islands.
BLANK was founded in 2012 by a small group of European music lovers aiming to boost the Maltese dance event scene by applying the experience and contacts gained through attending numerous events around Europe. We strive to organise three to five events per year, which bring people together and attracting young (20 to 35 years old) tourists whilst creating entertainment for both maltese locals and iGaming youngsters residing in Malta.
Mission Statement To organise, promote and manage dance events in unique and original Maltese locations, inviting foreign artists and visitors and marketing these events as part of a holiday package.
The Pearl of the Southern Mediterranean
Vision We truly believe that Malta has a great competitive advantage over other locations in the Mediterranean if events are organized professionally and to a high, sustained standard. History and culture are on Malta’s side, transforming it over the years into a nation with a vast number of unique, attractive locations that few other countries can match.
Combining these points with the exceptional weather conditions experienced on the islands it becomes easy to understand why this is a unique selling point in the line of holiday packages, events and outdoor activities.
U.S.A
Brazil
United Kingdom
Population 20-34 yrs. 63.955.000
Population 20-34 yrs. 31.369.950
Population 20-34 yrs. 12.324.950
EDM Percentage 22,5 %
EDM Percentage 10 %
EDM Percentage 25 %
EDM Population 14.389.875
EDM Population 3.136.995
EDM Population 3.081.000
EDM Market (in millions) E1.0007,3
EDM Market (in millions) E219,6
EDM Market (in millions) E215,7
Project Analysis Due to our established contacts, our primary market is the Netherlands, followed by the United Kingdom and Germany. Our research shows that a good percentage of holiday makers choose packages that include a party or festival. This trend has increased by 30% each year since 2010, aided by the emergence of new web-based festival package providers that facilitate the booking process.
Competitor Analysis A large number of festivals and dance events are held around Europe, yet most lack at least one of the following factors price, unique outdoor locations and good weather. Malta is a nation that excels in all of these aspects and we believe that this is a potential that should not be laid to waste.
Germany
Canada
France
Population 20-34 yrs. 14.615.417
Population 20-34 yrs. 7.060.809
Population 20-34 yrs. 11.730.241
EDM Percentage 20 %
EDM Percentage 25 %
EDM Percentage 15 %
EDM Population 2.923.000
EDM Population 1.765.202
EDM Population 1.759.536
EDM Market (in millions) E204,6
EDM Market (in millions) E123,6
EDM Market (in millions) E123,2
Studies conducted show that Croatia is Malta’s main competitor in this industry. In March of 2014, Ultra, a Miami-based electronic dance music festival, has committed to a five-year contract that created a residency on Croatian soil. This decision will inject around £16m from tourism into the economy and make Croatia one of Europe’s top EDM destinations.
‘These mega-events help to raise Croatia’s profile as a top tourist destination, attracting long-haul visitors who, as a rule, tend to return,’ Croatia’s Minister of Tourism Darko Lorencin says.
Investment We are constantly investing funds related to the branding and all the promotional material required for each event, employing local and foreign design professionals. Investments are also directed towards the commissioning of expert film and photography companies for the creation of high quality event movies, allowing us to expose the true potential of Malta and attract new artists and visitors.
Environment BLANK is constantly committed to contribute to the betterment of the maltese islands. We fully understand that certain locations that we are requesting need to be treated with care as they contain a lot of history. With each event, we encourage and invite BLANK followers to help us keep the venue clean. Materials collected are recycled to build props for future events.
Malta excels in price, locations & good weather
Customer Service and Security Like any business, we want returning customers. It is our first priority to make sure that the safety and satisfaction of every attendee is a positive one. The idea is to make sure that the foreigners attending our parties/festivals become promoters of Malta and its events. Although there is always room for improvement, we proudly say that BLANK has already reached this target.
Art & Design For each event, we promote collaboration with local art, design & architecture students in participating to create ways to make the venues look better possibly by using collected recycled objects. Charity A percentage of the money collected from each event goes towards local charities and youngsters’ organisations.
BLANK has proven its quality...
...within 3 years and several events
August 2012 Rooftop Hotel Cavalieri, St. Julians The first BLANK event was held on the rooftop of the Cavalieri hotel in St. Julians during St. Julian’s local feast on 24th and 25th of August 2012. The number of people attending the event exceeded 600 visitors, making the first BLANK edition a great success, thanks to the choice of a new and unique location, a mixture of Maltese and Dutch DJs and a Dutch MC. The mixture of nationalities making up the crowd included Dutch, Swedish, English, French, Spanish, Italian and most of all Maltese. Aftermovie: https://vimeo.com/50162930
December 2012 BLANK for L’Istrina Following the success of the first edition BLANK was asked, in December of the same year, to host an event in aid of L’Istrina. The group got in touch with a well-known Dutch booking agency called ‘The Fresh Kids’ (www.thefreshkids.nl), with the aim of booking a number of Dutch DJs. This agency gathered 7 international artists who were willing to perform for free all in aid of charity. This act of goodwill turned into an unexpected promotion within the dance scene in Amsterdam prompting a big group of Dutch nationals to attend the event which was held at Club Numero Uno in Ta’ Qali.
June 2013 SOWESO at Beachaven, St. Paul’s Bay The next BLANK event was a summer opening party in June of 2013, held on the pontoon of Beachaven club in St Paul’s Bay. The Soweso label (www.soweso.nl), a prestigious brand in Amsterdam, was invited over for this event which attracted around 500 people for an afternoon and night of partying
August 2013 St. Julians Feast August 2013 was time for the closing summer event. On this occasion the event was held at Razzett L-Abjad in Lija during St. Julians’ feast. For this event another 5 international artists and MC were brought especially to Malta creating one of the best events organized by the group, attracting around 600 people.
Aftermovie: http://vimeo.com/71331613
Aftermovie: https://vimeo.com/75312769
December 2013 Warehouse Edition In December 2013 BLANK decided to combine one of its events with yet another fund raising activity in order to help one of Malta’s non-profit organisations. On this occasion the group chose the Malta BMX association for its outstanding work in keeping youngsters off the street with the creation of venues such as the indoor skate park in Pembroke. The event was a great success in many ways, especially since enough funds were donated to the BMX association for the completion of the first area in the warehouse. Over 600 people attended.
March 2014 Warehouse Edition Part 2 By March 2014, the Malta BMX Association finished the building of the indoor skate park and BLANK was invited to organise a new event to celebrate the official launch of the warehouse track. The Prime Minister of Malta, Minister of Sports & Culture, the press and also a professional Redbull BMX rider were invited for the official launch for a BMX show followed by a dance event also intended to collect funds to further improvements to the park. A Dutch DJ and several Maltese artists performed, attracting over 800 people. Aftermovie: https://vimeo.com/92139021
May 2014 BLANK Amsterdam Amsterdam is the start of BLANK Music Sessions; a new approach by BLANK to get the more intimate feel back on the dancefloor. 6 Dutch DJs played at this event aimed to promote BLANK and the Maltese islands. Thanks to our contacts, the main festival organisers in Amsterdam were invited and attended this event. We offered Malta as a branching out option for their business with BLANK as a local partner. Proudly, many of these organisers accepted to meet and discuss further this opportunity. More than 400 Dutch attended this first time event.
August 2014 BLANK invites CLICK For this year’s St Julians’ Feast we collaborated with CLICK : a very famous event organisation in Amsterdam for the last 8 years holding Sundays at the beach during all Summer and also one offs events around the world including Barcelona, India, etc. As part of CLICK showcase, 2 of the best melodic techno producers in Amsterdam were invited which although the style of music was pretty new to the locals, it was received really well. Around 650 people attended this event. Aftermovie: https://vimeo.com/107247680
December 2014 Warehouse Edition Part 3 End of 2014, we partnered again with the Malta BMX association to celebrate the end of year and collect funds to begin building the adjacent warehouse intended to teach skateboarding and young kids. 6 Red Bull riders competed and 3 international renowned DJs played at the after party organised by BLANK. Around 550 locals and foreigners attended this event.
May 2015 A BLANK Day For the first BLANK of 2015 we managed to get exclusivity on this unique venue, set on a cliff edge in the higher parts of Rabat. The event was sold out with 1000 people attending this event which put BLANK onto the next level and left all those present talking about this opening summer event for the following weeks. Thanks to this event BLANK has now gained further exposure locally and internationally. Aftermovie: https://vimeo.com/129006212
August 2015 BLANK Gardens Like every year, we celebrated St Julians feast; now in a brand new location exclusively for BLANK just behind the main beach of the city. The event sold out with 1400 people attending including foreigners. 2 areas with 12 artists including 4 international DJs made this day a perfect one for all those attending. Aftermovie: https://vimeo.com/143862637
NEXT BLANK?
“Malta has one of the most highly developed electronic music communities on earth.” – VIBE
Future Goals Currently BLANK events are only being promoted in Amsterdam and they attract a substantial number of tourists who arrive on our Islands specifically for these occasions. Almost all of those who visited Malta through BLANK events are returning for each event, bringing with them more friends.
This has resulted in a situation where organisations and festivals in the Netherlands are now aware of Malta’s potential and are showing interest in organising events on the island.
We are NOT aiming to transform Malta into the new Ibiza; our intention is that of attracting the tourist who is searching for the right balance of quality and exclusivity.
Keeping in mind that Malta has been chosen as the Culture Capital for the year 2018, our primary aim is to maximize the potential generated by the promotion of previous years in order to create a festival of European level attracting thousands of tourists as part of this important Maltese milestone.
Almost 1.5 million tourist visits, increasing 3-4% yearly
Artists wAFF Bram Fidder Jason Lanox Francesco Robustelli Elias Mazian Brand! Johanna Mercker Stefano Richetta KERK! Max Abysmal Raphael Carneiro Olivier Weiter Miss Melera Du Chatinier McComplicated Xon Lee Jon Winfield Bengy Mato Twain Neil Pantos Nicky Slim Lauhaus Kabale und Liebe Tom Ruijg Beesmunt Soundsystem MFD (David Labeij & Julien Chaptal) Squeak Duncan F. Owen Jay Danny Vibe
Sponsors Bacardi Adidas Originals Heineken Red Bull New York Best Dr. Juice Badass Burgers Martini O’hea opticians Eurosport iGaming Elite The Notebook Centre Bavaria
Partners Square Concept - Malta Cavalieri Hotel - Malta The Fresh Kids - Amsterdam Analøg - Amsterdam Fusionhouse - Amsterdam Het Hoofdbureau - Amsterdam Click Events - Amsterdam Deep House Amsterdam
Contact www.youblank.me franco@youblank.me