6
Editor’s Note
“A
brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” - Seth Godin, marketing guru and multi, best-selling author What is the experience your customers, employees, vendors, competitors, boards, etc. have with you? Are you admired or just another franchise model in a sea of hundreds of thousands? If you are developing or running a franchise, the game has changed and a pretty good product with a pretty good, updated once every 5 to 8 years system, just doesn’t cut it anymore. Brands who are winning the lead, convert, train, then support to be great zees race, are modern, solid, inspiring franchise models.
To Your Success, Ashl e y G raha m F ranCult ure B r a n d s , L L C . F ounder - CXO - E d i t o r ( 775) 434-012 3 x 3 11 h el l o@f ranc ul t u r e . c o m
Be Effective. Be Authentic.
Quick Connect: (888) 987-1325 Franchise Focused, Boutique Style, Agency Branding, Marketing and Unified Marketing Fund Management
F e a tured in This I ssu S ecret Wea p on Tra i ni ng P l a tfo r m ’s, C E O Dar ik Vol pa E xcl u sive Ga m ifica ti on Se cr e ts, How to M a ke it Work for yo u .
BO NUS A n y t i m e Fit nes s S t r a t e g y Ar t ic le
ue
Events
Gras p Su s t ai n ab i li t y, Brand Loyalt y & Dem an d t o Be Re comm en d e d Be com e an d s t ay re lev an t w i th t h es e seven pi llars of brand succes s E v e r y d a y, m u ltip le tim e s e a ch d a y, we [the p l u g g e d - in kn o wle d g e se e ke r s], se e th e top ten b r a n ds to fo llo w, h o w to ’s fo r cu ltu r e , t he don’ t f o r g ets o f le a d e r sh ip , b e st te ch fo r ye ar x…yada yada.
T
apping in to our curious spirit we at, FranCulture, wondered what the real, and we mean true-blue results you can actually measure, real metrics of creating a worldclass, have to have it, and must recommend it, business were? Working into the twilight of morning, scouring the depths of the interweb, we FINALLY found the seven pillars of factual world-class, global domination, masters of sustainability, essentials.
Let’s break them down:
I
nnovation – Does your business capture the innovative spirit? Does your organization seek better solutions that meet new market requirements and/or unarticulated needs?
orkplace – Do you treat your W people well? Do you
lure the best people to work for you? This is a consumer and potential zee deciding if you are, ‘dream job’ worthy. Are you a corrupt organization with miles of cubicles
FranCulture Magazine
or are you Zappos, Google, etc.?
G
overnance – Are you open, honest and fair in the way you do business? These days people can smell the stock photos and fake customer service smiles on you a mile way. Be authentic. Be interesting. Don’t hide product malfunctions like our friends at GM, (if you don’t know the recent recall story you have to see Jon Stewart’s rendition here).
C
itizenship – Protecting the environment, producing products that are environment friendly and giving back to local communities. As an enterprise are you a good citizen?
C
orporate Social Responsibility, (CSR) practices come into play. We cover this starting on page 26. Hint – CSR is very different then philanthropy. environment, producing products that are environment friendly and giving back to local communities. As an enterprise are you a good citizen?
L
eadership – Strong vision that not only effects the brand but impacts how the industry does business in general. People want to be united, inspired and a part of something bigger then them. Even post-its are standing up for a brighter future, (see It’s My Community Store). Are you a leader?
F
inancial Performance – Are you a well-run company with a solid rate of return? How are you reinvesting in the future of your company? Discover a deeper insight throughout this issue, as we dig into these seven pillars. We are thankful to the Reputation Institute team for shining a much-needed light on this topic.
11
Secret
Weapon Training Platform
Demolishes “The problem many organizations face today is not a shortage of people — it is a shortage of key skills.� -
Bersin by Deloitte, Leading HR & Research Organization m autemod igenimp orepuditibus is et et fugitiumenis
According to Bersin, spending on training hit a seven year high in 2013, with the average corporation shelling out $1,353 per learner on performance investment training. The total reported amounts came out to, $70 billion in the US and $130 billion worldwide. How does that relate to franchising? A well-developed franchise has their process and product down pact. Yet, like every other business model, the third essential key to success is people. Training costs are rising more and more because of new consumer expectations which include, human to human or H2H.
Short Term Results
and Disintegrates
Duplicate, Time-Draining
Efforts.
Written by: Ashley Graham, Founder and CXO of FranCulture Brands
There is no B2B, B2C anymore, it all boils down to people. Earning a dollar over the next guy, depends on the buyers perception of company x or y. Who are they, what do they offer, do you like doing business with them, what do they stand for, etc? The FranCulture team and I set out to find a dead simple, fantastic tool for training at a reasonable price with two main questions: 1) How do you effectively train area developers, franchisees, team members, strategic alliances and even key vendors, so they know how to communicate about the brand? 2) Which program actually generates long-term, revenue building results?
Then - WE FOUND IT! A very cool, innovative and dead simple to implement tool for training. It even included something I didn’t think was possible, a historical, visual view of training. WHAT! Finally, someone got it! Someone understood the time-drain that is coupled with the much needed, impact of continuous training.
A
n Investigative Interview with Rehearsal CEO, Darik Volpa.
Darik, let’s start off with the what and why of, Rehearsal. What is Rehearsal and why/how would a franchise adopt it as a continued training tool? Darik: Rehearsal, is a platform for all company representatives, from the CEO to the receptionist, from the sales team to the HR department, to practise and perfect their communication skills. No matter what it relates to, it could be sales, customer service, human resources, etc., Rehearsal is a
dead simple, yet powerful tool for communication. A franchise can leverage this tool in so many ways. For brand consistency, staying up to date with systems and verifying franchisees understand those systems. A Master Licensee, or franchisee can use it to simplify training for their team members and bonus, the Zor can look at what and how things are being communicated. A huge, rare advantage, comparared to the methods being used today. Darik continued by explaining that a franchise system, is a solid business model that provides great processes and products, yet the key ingredient of
people, is what holds it all together. “You can hire the people, initially train them and hold training courses throughout the year -- yet like everything else, repetition, peer-based simulations, accountability and consistency are fundamental.” Darik continued by clarifying,
“Great teams are prepared to perform in difficult situations and shine.
They are trained, talented and they can articulate the brand and problem solving solutions effectively. If your whole team, regionally and globally, aren’t operating at that level, you are leaving money and market-share potential on the table.” Emerging to large franchise brands understand training is essential and a part of the cost of franchise operations. Ashley: Personally, I dispise duplicating time and effort with anything in my business. What I appreciate about Rehearsal, is the history of videos, which create a comprehensive library of already completed training modules, along with conduct a training session. What other
the fact that I don’t have to be there to conduct a training session. What other tools should I be using to get the most out of your product? Darik: Each business is different and will use our array of features differently, yet there are some staples that we offer which make us refreshingly different. For instance we have the, hot seat. The, hot seat, is a one-time record response by users to the administrator. This determines how well individuals will do in real-time, real-world instances. We also have a leaderboard, featuring
the best of the best user responses. Users can easily browse and learn how top performers communicate in specific situations. Not only learning what to say, they learn tone of voice, body language and why things are said in specific ways. Using the competitive spirit, the leaderboard is a very effective instrument for sharing and involving all those who represent the organization, in a positive community approach. Ashley: Let’s talk investment. It seems that every platform I sign up for sounds low cost, until I find out there is an expense up front to get it started. Then, bonus for me and my team, I have to spend the time digging through, ‘resource’ videos, to learn how to use this new product or pay
my staff to do it. Does Rehearsal shortcut that process, help with discounts, how does the set up, implementation and continued support work? Darik: As a CEO of multiple brands and user of multiple online tools/apps, I get how you feel. Our tool is simple to use, for both the administrator and the trainees, along with setting it up. The Rehearsal team values each user and aims to help them achieve their desired results out of our product.
we charge zero setup fees and zero continued support fees.
For that reason
The monthly, user cost is nominal, at just $19.99 a month and that is all you pay. *There are tiered discounts depending on how many users are needed.
You can up the amount of users or take away users each month with a few clicks of your mouse. You don’t need a multi-page contract, instruction manual or long tutorial to learn how to use, Rehearsal. Our engineers are amazing and user experience experts. We’re designed to be a register and get
started tool, with set up help to get you on your way faster and easier. Ashley: Are there any special deals you can offer our readers to try out, Rehearsal? Darik: Yes, normally we offer a 14 day trial but for FranCulture readers, I’ll up it to 30 days for organizations with up to 200 users or less and 60 days for organizations who will need 201+ users.
Simply sign up for your trial account and before your 14 day trial is up, connect with our office by either phone or email.
*Mention, FranCulture and we’ll extend your free trial. Myself and our team can get creative if cost is an issue or if you would like to pay from a few different accounts and/or want to be billed for the quarter, year, etc. We’re here to make it work and help our users get results.
“I got it the minute I saw it. It’s the missing piece everyone who does training is looking for. With Rehearsal VRP, I can now give individual attention to all of the participants in my Sales Success Training Series, offer reinforcement on the concepts, examples and practice opportunities long after my training is complete. I can also share the best responses as examples for others. With Rehearsal, the participants feel like they are getting my undivided attention, even though it is recorded. I will never teach another training without integrating Rehearsal.” - Alice Heiman, President of Alice Heiman, LLC.
TE in t CH 19 the he r TIP: tec ight Mak hn pla e s olo ce ur gy s a e y tre nd ou nd de are s o ve f th lop com e t ing mu om to nic orr ols ati ow for ng .
FOR BLAND, OLD SCHOOL BRANDS To p 5 B e st E xa mp le s of Ga m i f i c a ti on i n Bu si ness
B
e fo re we get yo u ta ppe di n to
b rain s to r m i n g m ad ne ss , w i t h t h es e 5 grea t id eas , he re a re fo u r ke y p oi n t s f ro m Fo rb es co n t r i bu to r, Brian B u r ke , (ind u st r y a n a l yst at G a r t n e r w h e re h e cove rs e m e rgi n g gam if i ca t i o n t rend s ) .
Do Not Confuse Activity with Success -
1)
Remem b er to s eek o u t a gamification s y s tem th at m a tch es you r o b jectives and find companies th at are a c tu al l y getting t h eir d es ired re su l ts .
2)
Think of the
Audience as Players not Puppets - Sl ap p ing
meaning l es s bad ges , p oints a nd l ead erb oard s on to you r web s ite is no t u s efu l gam ificati o n. You r target au d ience MUST b e engaged with meaning fu l , u s eful incentives .
3)
Clearly Identify Business Objectives -
Start w i t h t he qu es t i o n , “ H ow ca n we levera g e g a mi f i ca tio n in o u r o rg a n iza tion ?” W h en a n o p p o rtun i t i e s to l e ve ra ge gam if i ca t i o n i s id en t if i e d, w h a t m u s t fo l l ow i s a s tate m e n t o f c l ea rl y de f i n e d b u s in e ss o bj e ct i ve s an d a cr i t i ca l an al y si s o f t he s u ita bi l i t y o f gam if i ca t i o n to ac h i e ve t h o s e bu si n e s s o b j ec t i ve s.
4)
Design for PlayerCentricity - Ma ke su re yo ur m a in d e si gn po i n t is to m o t i va te t h e p l ayers to a ch i e ve t h eir goa l s. W hi l e d ef inin g t he b u s ine ss o bj e ct i ve s m a ke s u re yo u
a dd res s th e p l ayers o b jectives as wel l .
The business goals and the players incentives must overlap
Ok,
you ’ re p rep p ed a n d read y to s i n k into b rand e ngagem ent .
Jillia n Micha els Gam ification Use: Motivation a nd G oal
Mint .com G amification Us e: Fos tering Financ i al Ind ep end ence and G oal Tracking
23
D o m i n o s Pizza HeroG amif ic ati o n U s e : R e c r u i t me n t Dom inos h a s b e e n o n a m issio n fo r ye a r s n o w, t o c reat e a s o l i d , l o w - c o s t m e a u a n d a n a u th e n tic engaging b r a n d . B e t w e e n th e ir tim e tr a cke r deliv ery s y s t e m a n d c h e f r ecr u itm e n t site , th e y a r e FranCult u r e ’s # 1 g a m i f i c a tio n fr a n ch ise .
Keas- T h e
Employee E n g a g e m e nt Platform Gamification U s e : E m p l o ye e We l l n e s s , C o st Reduction
Samsung Nation -
By e n g a g in g yo u earn badges and le ve l u p fo r p r ize s. Ga m ifica tio n Use : So cia l L o ya lty a n d Cu sto m e r En g a g e m e n t
A r t i c l e R e f : F o r b e s . c o m a n d b l o g s . c l i c k s o ftw a r e .co m
Here are th se c t o r. We Corporate
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he t o p 3 most loved an d a pp rec iat ed br ands , in t he f r anc his e e s p o k e w ith M a rk Da ly o f An y t im e Fit nes s on how t hey lev e r a g e Soc i a l Respon sibilty to rise to t he t op.
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S port ing t he Ca p t a i n R u n n i n g m an su it is K ei th S t . O nge 14 x U S Nat ion a l C h a m p i o n 11 x World Cha m p i o n s h i p s G o l d M e d a list A nyti me Fit nes s m e m b e r
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Fi t nes s Clu b Ma s te rs H ea rt Hea lth , b o th P hy sica lly a n d Me n ta l l y
F
Written by: Mark Daly, National Media Director for Anytime Fitness, LLC.
ai r l y or n o t , franchise op e r a t i o n s – es pec ially f a s t f ood c hain s –
A n y t i m e F i tne ss, Tr a v e r s e C i ty, MI
i m p r o ve th e h e a l t h a n d we llbeing of more t h a n 2 ,0 0 0 ,0 0 0 m e m b e r s a t n e a r ly 2 , 5 0 0 clu b s in 2 0 c o u n tr ie s o n
five co n tin e n ts. co n tr ib u tin g to Ye t, co r p o r a te sta ffe r s a n d fr a n ch ise e s like to th in k o f An ytim e F itn e ss a s m o r e th a n sim p ly a p la ce fo r o u r m e m b e r s to e xe r cise . We like to th in k o f o u r se lve s a s p o sitive in flu e n ce r s o n e n tir e co m m u n itie s. T h u s, we e n co u r a g e o u r fr a n ch ise e s to d o m o r e th a n sim p ly sit b a ck a n d wa it fo r n e w m e m b e r s
rec eiv e al l s o r t s of blam e f o r c ont ribut in g t o t h e dec lining h e a l t h of millions o f A meric ans . T h e ex ac t opp o s i t e i s t rue at A n y t i m e Fit nes s . Rec ent ly r a n k e d t he #1 f ra n c h i s e i n t he wor l d b y E nt repren e u r magaz ine, A n y t i m e Fit nes s is h e l p i n g An ytim e F itn e ss is cu r r e n tly o wn e d by Ch u ck Ru n yo n a n d Da ve M o r te n se n
30 t o join t h e i r c l u b s . We c o a c h t h e m t o get o u t i n t o t heir c o m m u n i t i e s and s u p p o r t a n d organi z e h e a l t h y lif es t y l e a c t i v i t i e s . E ac h y e a r, i n f ac t , h u n d r e d s o f A ny t im e F i t n e s s c lubs p a r t i c i p a t e in c om m u n i t y out rea c h p r o j e c t s , las t y e a r a l o n e , bet we e n o u r f ranc h i s e e s a n d A ny t im e F i t n e s s
we r ai se d a n estima te d $4, 0 0 0 ,0 0 0 to wo rth y caus e s natio n wid e .
c orpor a t e
We pu t o u r res our c e s i n t o t hings l i k e healt h f a i r s , r a c e s pons o r s h i p s , s mok in g c e s s a t i o n c linic s, f u n d r a i s e r s and ot h e r healt h y l i f e s t y l e prom o t i o n s . Thes e a r e a f ew wa y s o u r f ranc h i s e e s g i v e bac k , y e t o n e init iat i v e i s w o r t h y of s pe c i a l n o t e .
Giving a real piece of herself: F ra n ch ise e R a d le y We st o f C o lu m b ia , SC w a sn ’t p a r ticu la r ly f a milia r with one of her new m em b e r s, Rya n B ro o ke , ( b o th p h o to g r a p h e d t o th e r ig h t.) . B ut sh e ’d h e a r d t h ro u g h th e g r a p e vin e th a t h i s kid n e ys we r e f a i lin g a n d th a t h e d id n ’t h a ve l o ng to live u n le ss h e r e ce ive d a t r a n sp la n t – a n d s o o n . Ra d le y d i dn ’t h e sita te . W h e n te sts i n dica te d th a t sh e w a s a “ m a tch ” fo r R ya n , sh e q u ickly v o lu n te e r e d to d o n a te o n e o f h e r o wn kid n e ys to a member of h e r clu b wh o s h e b a r e ly kn e w. R a d le y’s sto r y is r e p r e se n ta tive o f t h e “ wh a te ve r i t -ta ke s- to - h e lp ” a t titu d e s th a t p e r m e a te s th r o u g h a l l An ytim e F itn e ss c l ub s. * Re a d m or e b y clickin g t h i s p a g e ’s lin k.
Corporate giving: L ike
m a n y fr a n ch iso rs, An ytim e F itn e ss like s to g ive b a ck to la r g e r co m m u n itie s in b ig wa ys o n a r e g u la r b a sis. The co - fo u n d e r s o f An ytim e F itn e ss , Ch u ck Ru n yo n and Da ve M o r te n se n, h a ve co m e u p w i th se ve r a l cr e a tive wa ys to d o th is o ve r th e p a st se ve r a l ye a r s. SECRET M IL L IONAIRES: Wh e n th e y we r e fe a tu r e d o n th e ABC te le visio n sh o w Se cr e t M illio n a ir e two ye a r s a g o , Ru n y on a n d M o r te n se n , co m m itte d to p e r so n a lly
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donat ing h u n d r e d s of t hous an d s of dollars t o t hree worth y organiz at i o n s . “Clos er t o E a r t h ” – a non-prof i t y o u t h group c rea t i n g pos it iv e a c t i o n s t hrough g a r d e n i n g – rec eiv ed a b i g c hec k a ne w pic k -up t r u c k t o help t he te e n s do good w o r k i n t heir c omm u n i t y. “Limbs f or L i f e ” – a nonpr o f i t organiz at i o n dedic at ed t o prov iding f u l l y f unc t ional pros t het ic c a r e f o r i n div idual s w h o c annot ot h e r w i s e aff ord it – l i k e w i s e rec eiv ed a h e f t y donat ion fr o m A ny t im e F i t n e s s . A nd t he “OK C Yout h Wre s t l i n g Foundat io n ” w a s giv en it s v e r y o w n A ny t im e F i t n e s s c lub t o he l p f i l l t h e need f or a ff o r d a b l e ex t ra-c urr i c u l a r ac t iv it ies f o r y o u n g boy s , as w e l l a s opport unit i e s f o r ment oring a n d dis c iples h i p i n underpriv i l e g e d areas of Ok l a h o m a Cit y.
SID E B A R : Ze e Pa rt ic ip a t io n & Tra in in g - Al l of ou r fr a n ch ise e s a r e r e q u ir e d to a ttend a fu ll we e k o f in te n sive “ Ne w F r a n chi see Tr a in in g ” a t o u r co r p o r a te h e a d q u arters pr io r to o p e n in g a n y An ytim e F itn ess clu b s. It’s d u r in g NF T th a t we te ach them th a t o p e r a tin g An ytim e F it n e s s clubs r e q u ir e s m o r e th a n m e r e ly p r o vid ing a sp a ce fo r p e o p le to e xe r cise . We a lso co n d u ct a b o u t a d o ze n r e gi onal “ Vita ls Tr a in in g ” p r o g r a m s e a ch year wh e r e we e m p h a size th e im p o r ta n ce of g e ttin g o u t o f th e clu b s a n d in vo lved in co m m u n ity p r o g r a m s. Ou r fr a n c hi se co n su lta n ts a lso visite d m o r e th a n 1,000 clu b s la st ye a r, e n co u r a g in g clu b ow ners a n d m a n a g e r s to b e a s a ctive in thei r co m m u n itie s a s p o ssib le . We a lso host a n a n n u a l 3 - d a y co n fe r e n ce , wh ich i s very we ll- a tte n d e d . T h is ye a r, we e xp ect more th a n 2 ,0 0 0 fr a n ch ise e s a n d sta ff members to a tte n d . As a lwa ys, o n e o f o u r themes will b e : At An ytim e F itn e ss, we ’r e not j ust a n o th e r fitn e ss clu b .
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ONE
a s m a n y m ilita r y ve te r a n a s p o ssib le to b e co m e An ytim e F itn e ss fr a n ch ise e s, clu b m a n a g e r s a n d p e r so n a l tr a in e r s.
Rec en t l y, A n y t i m e F i t n e ss c omple t e d a c a m p a i g n to “pay it f o r w a r d ” a n d g i ve away $ 1 , 0 0 0 , 0 0 0 w o r t h o f goods a n d s e r v i c e s .
F u tu r e p r o je cts: An ytim e F itn e ss r e ce n tly fo r m e d a ch a r ita b le fo u n d a tio n ca lle d “ He a r tF ir st.” T h e fo u n d a tio n will b e u se d to h e lp o r g a n iza tio n s, la r g e a n d sm a ll, fu lfill th e ir m issio n s o f h e lp in g o th e r s le a d h e a lth ie r a n d h a p p ie r life style s. He a r tF ir st’s p r e m ie r e e ve n t, wh ich is still in d e ve lo p m e n t, will la u n ch in th e fa ll o f 2 0 1 4 .
MIL LI O N S T RO NG:
Hundr e d s o f o u r c l u b s gav e a w a y f r e e a n n u a l mem b e r s h i p s ( v a l u e d at $50 0 a p i e c e ) w h i l e c orpor a t e g i v i n g c ons is t e d o f c a s h a n d ot her p r i z e s a w a r d e d t o a v ariet y o f i n d i v i d u a l s a n d organi z a t i o n s p r o m o t i ng healt h y l i f e s t y l e s i n t h e ir c omm u n i t i e s .
HO N ORING OU R
MILI TARY VETERAN S: A ny t im e F i t n e s s i s p r o u d t o hav e b e e n h o n o r e d as a t op “ M i l i t a r y F r i e n d l y Franc h i s e ” f o r f i v e y e a rs in a ro w b y G I J o b s . We’re a l s o p r o u d t o par t i c i p a t e i n t h e I nt ern a t i o n a l F r a n c h i s e A s s oc i a t i o n ’s “ Ve t - F r a n” progra m a n d t o p r o v i d e s ubs t a n t i a l d i s c o u n t s on our f ra n c h i s e f e e s f o r milit ar y v e t e r a n s . Many o f o u r b e s t f ranc h i s e e s a r e m i l i t a r y v et s a n d , i n a p p r e c i a t i on f or t he i r s e r v i c e , w e ac t iv e l y
T h e sta te d m issio n o f An ytim e F itn e ss is to “ Im p r o ve th e Se lfEste e m o f th e Wo r ld .” We d o th is p r im a r ily b y h e lp in g o u r m e m b e r s le a r n th e im p o r ta n ce o f r e g u la r e xe r cise a n d h e a lth y d ie ts. Bu t we a lso u n d e r sta n d th a t we ’r e p o sitio n e d to h e lp m e m b e r s a n d n o n - m e m b e r s a like b y r e a ch in g o u t in to co m m u n itie s a n d p r o m o tin g h e a lth y life style s. Wh e th e r p e o p le jo in o u r g ym s o r m e r e ly b e g in wa lkin g in th e ir n e ig h b o r h o o d s a fte r d in n e r e a ch n ig h t.
When the collective health of our communities improves, we all benefit.
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R
ustic and artisan are in. Menus that only subtract are out. And “power” trumps “skinny” for restaurant owners who want to attract men and women customers. So said Nancy Kruse, a consultant to restaurants who spoke at the National Restaurant Association Show in Chicago this week.
“This year there are some very real changes afoot” in consumer preference and hence menu development, said Kruse, a principal at The Kruse Co. in Atlanta. “We
Amazin
in your customers’ demands and expectations.” “Foods with benefits”
tops her list of trends.
“Yesterday it was all about subtraction. Take it out— salt, fat and sugar,” she said. “Today it’s the addition model: put it in, the fruits and veggies. Tomorrow will bring the defined benefits model. What’s it do for me?” the customer wants to know. She believes Taco Bell’s Power Protein Menu, now in its test phase, hits all the right notes, marketing items with 20+ grams of protein and fewer than 450 calories. Likewise, Panera Bread offers its power menu. “There’s a sense that skinny foods are for women. Men, you may feel more comfortable with power,” she
ng
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said. There’s even Powerful Yogurt, a new Greek yogurt brand geared to men and marketed with a picture of a buff male torso. “Find your inner abs,” the headline declares. Customers also want “real” foods, she said, listing many adjectives trending today: organic, natural, rustic, authentic, local, crafted, farm-to-table, artisan—even if no one knows exactly what each of those means.
“Small is beautiful,” Kruse said, “and fresh is the No. 1 most powerful driver of menus today.”
Republished Content from Franchise Times Magazine Written by: Beth Ewen
Beth Ewen is managing editor of Franchise Times. She can be reached at 612.767.3212,
For th e of Fra n c h i si n g W i th L ea d i n g Sa l es S p eci a l i s t G a r y Mi c h el s
FranCulture Magazine
F ranchisin g is... Mic hels : Franc his in g i s a power f u l part ners hi p o f t he minds a n d eff ort s bet w e e n , t he Franc h i s o r and Franc h i s e e , who f oc us o n a c omm on g o a l o f prov iding t h e b e s t produc t s / se r v i c e s , i n order t o f o s t e r amaz ing r e s u l t s f or ev ery o n e .
W h e n d id y o u j o i n the f r a n c h i se c o m m u nity? *
A bout 3 y e a r s ago we, (S W C ) , begin wor k i n g w i t h f ranc his es i n a v ariet y of w a y s , all bas ed a r o u n d building a n d c reat ing a s a l e s c ult ure an d s a l e s growt h.
franchising world, what was the most shocking experience you A s a p e r so n a l g o a l had? What has franchising done for you personally?
o f m i n e , I d e sir e t o “ I n sp ir e Tr a in , M o t i v a te a n d b r in g t o a h ig h e r le ve l t h e i r s u cce ss 1 0 0 m i l l i o n p e o p le in m y l i f etim e . I n t h e F r a n ch ise c o m m u n ity th e r e are so many c o m p an ie s with s o m an y p e o p le that are hungry t o b e co m e m o r e e ff i c i e n t a t s a l e s a n d sa le s l e a d e rsh ip .
Wo r k i ng in t h e f r an ch ise c o m m u n ity is a m a z i n g a n d fu ll o f o p en to le a r n in g p r o f e ssio n a ls.
When you joined the
Ho w little sa le s a n d le a d e r sh ip tr a in in g is p r o vid e d fo r F r a n ch ise e s. It’s g e ttin g b e tte r a s o p tio n s in cr e a se a n d b e st p r a ctice s a r e sh a r e d ye t sa le s su p p o r t a n d co n tin u e d tr a in in g is still ve r y lo w to wh e r e it sh o u ld be.
“If fra n c h i s e s a re g o i n g to c o n ti n u e to g ro w, th e y mu s t p o u r i n to th e i r p e o p l e tra i n i n g b a s e d a ro u n d s a l e s and sales l e a d e rs h i p .”
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38 Printing in Water
Curiosity’s Playground Bold, odd, inspiring, day dream infused links that we found interesting yet didn’t fit anywhere else within the magazine; enjoy!
Cutting-Edge Tech In Development
Flex Phone
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12 Resorts Perfect for Stargazing The
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Things You Need To Let Go To Be Happy
Ultimate Food Guide
Whether you want to reduce stress or just lose some weight, this is a handy app bursting with foods that are known for their health benefits.
Facebook Needs Anti-Aging Cream Mark Zuckerburg, turns 30 which could make it easier for him to relate to his aging user base. Learn ANYTHING! Find a great tutorial and hand it over to your team, freeing up your time and giving them a great, well prepared training option. 100 Amazing, Top Sites Click Below
See the world in your langu
You Can No Longer, ‘Have it Your Way.’ Burger King Retires 40 year old slogan and adopts, ‘Be Your Way’ Full Story
uage! Word Lens Check it out!
THE MOST COURAGOUS ACT
IS STILL TO THINK
FOR YOURSELF
ALOUD
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Events are at the core of franchise growth, relationships, shared learning and community engagement. Check out these up and coming in person and livestrream events.
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vent, is specifically designed to address s unique to franchise systems who are rime networking and educational confere ready for the next level for their brand.
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