2012 FAD Magazine

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D A F E H T eneration

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Fresh Talent • Industry Views • FAD Stories • News • Fashion Workshops


FAD 10

FAD 10: A Decade by Design THE FAD10 CHARITY GALA SHOW, SET TO TAKE PLACE AT LONDON FASHION WEEK IN FEBRUARY 2012, WILL CELEBRATE 10 YEARS OF SUPPORTING YOUNG TALENT. Since its inception fashion charity FAD has had the pleasure to work with over 8,000 talented young people. On the night a catwalk retrospective will showcase garments from a decade of the FAD Competition, alongside new collections by past winners and finalists. Highlights include designs by Rebecca Thomson, RCA; Rasa Abramaviciute, Vivienne Westwood; Icelandic designer Vera Thordardottir; London design duo Harnett Pope and recent LCF MA graduate, Beatrice Newman. On display will be illustrations inspired by 10 years of the FAD Competition brief, featuring work by fashion students from universities and colleges across the UK.

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Thanks to FAD sponsors and supporters there will be the chance to bid on some fantastic lots in the fashion auction and each guest will receive a hand printed goody bag designed by teenagers taking part in Fashion Futures. All proceeds from the FAD10 Gala Show will go towards funding hands-on training and opportunities for teenagers from the most socially deprived backgrounds. For more details and pictures from the event please visit www.fad.org.uk

(front cover illustration: Milly Jackson) 1 / WWW.FAD.ORG.UK

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FAD 10

01 Rasa won the 2010 FAD Competition securing placements with designers David Koma and Dame Vivienne Westwood. She now works full time in the Westwood Design Team.

02 Finalist Vera Thordardottir featured in Vogue after Lady Gaga was snapped wearing one of her designs. Her latest collection opened Reykjavik Fashion Week.

04 2009 FAD finalist Beatrice Newman recently graduated from LCF and has dressed pop stars Alesha Dixon and Shingai Shoniwa in her striking knitwear.

03 RCA student Rebecca Thomson was an FAD finalist in 2010. She went on to win the Graduate Fashion Week Gala Award the same year.

05 Katie Pope was a runner-up in 2005. She is now half of London design duo Harnett Pope.

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FAD COMPETITION

N: O I T I T E P FAD COM R O F R E N N A WI S WHISTLE IN 2011 FASHION STUDENT MILLY JACKSON, 22, WON THE 10TH FAD COMPETITION. HER DESIGNS, INSPIRED BY THE NOVEL ‘LIFE OF PI’, WON HER £2,000 AND A PLACEMENT WITH WHISTLES. WE CATCH UP WITH THE BUDDING ILLUSTRATOR TO TALK ABOUT HER FAD EXPERIENCE.

Milly, tell us about your time at Whistles?

M: The design team really took me under their wing. I worked on S/S 2012 colour palettes, CAD prints, range boards and even a design project of my own. I sat in on garment fittings, trade and sales meetings and spent time helping in marketing. At the end of my placement Whistles asked me to do some freelance illustration work including a feature for their website. What did you enjoy most about your placement?

M: Everything, but I was very lucky to be part of Milly with Whistles CEO, Jane Shepherdson

“ FAD IS THE PERFECT PACKAGE OF PUTTING EVERYTHING YOU ARE LEARNING INTO PRACTICE; CARRYING OUT A CHALLENGING AND EXCITING BRIEF WITH THE OPPORTUNITY OF WINNING A PRESTIGIOUS AWARD AND GAINING PUBLICITY AT THE END OF IT” MILLY 22

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‘Brand Day’. Over 100 store managers visit the head office where the new collection is showcased. The day involves presentations from CEO Jane Shepherdson, the design and merchandising teams, a catwalk show, visual merchandising workshops and loads more! I learnt so much. I’m not sure companies realise just how valuable placements can be. It’s an insight into an industry you have been working towards but have no real life knowledge of yet. The chance to participate is invaluable.


COMPETITION FAD

Laura Carew-Gibon

Lucy Johnson

Clockwise from left. 2011 FAD Competition runner-up Laura Carew-Gibson; Milly illustrates for Whistles; other FAD finalists Lucy Johnson, Kerri Goulden & Emily Booker

What made you enter the FAD Competition?

M: FAD is the perfect package of putting everything you are learning into practice; carrying out a challenging and exciting brief with the opportunity of winning a prestigious award and gaining publicity at the end of it. What’s next for you Milly?

M: I’d like to gain more experience working as a designer in the industry, and continue with my own freelance projects. One day I’d love to see myself being able to give others opportunities like the one I’ve had through FAD and Whistles. cargocollective.com/millyjackson Read full interview with Milly on fadfashionfutures.wordpress.com. For more from the 2011 FAD Competition visit www.fad.org.uk.

Kerri Goulden

Emily Booker

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FAD FASHION FUTURES

Cape & jumpsuit designed by Yasemin Cakli, 17 2011 FAD Junior Awards Runner-Up

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FASHION FUTURES FAD

“ I THINK IF YOU JUST BELIEVE IN YOURSELF THAT YOUR DETERMINATION CAN GET YOU THERE. SINCE WORKING WITH FAD I FEEL I’VE HAD A LOT MORE OPPORTUNITIES, A LOT MORE FOR MY PORTFOLIO.” SHAUNETTE, 17

Jumpsuit designed by Shaunette Vincent, 17 2011 FAD Junior Awards Photography & Styling: Andre & Cuthbertson Assistant Photographer: Darren Orbell Model: Dani J Make-up: Lara Lockwood Hair: Jordan Blake Klein Backdrops: James Bell Video: Tommy Bruce WWW.FAD.ORG.UK / 6


FAD FASHION FUTURES

Dress designed by Danielle Ossamor, 18 2011 FAD Junior Awards

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FASHION FUTURES FAD

“ I AM INTERESTED IN ALL ASPECTS OF FASHION, BUT MY MAIN GOAL IS TO BECOME A DESIGNER. FAD IS AMAZING! THEY REALLY HELP TO BRING OUT YOUR CREATIVITY AND SKILLS.” YASEMIN, 17

“ I’M SO EXCITED! I NEVER EXPECTED TO GET THROUGH. FAD IS A REALLY COOL OPPORTUNITY. IT’S JUST LIKE HAVING A-LEVELS SQUEEZED INTO 12 WEEKS. YOU GET TO MEET PEOPLE IN THE INDUSTRY AND GET FIRST HAND INFORMATION. IT’S AMAZING.” TAMZIN, 17

Playsuit designed by Tamzin O’Garro, 17 2011 FAD Junior Awards

FASHION FUTURES PROVIDES 16 – 18 YEAR OLDS WITH A REALISTIC INSIGHT INTO THE WORKING WORLD OF FASHION. THROUGH HANDS-ON TRAINING THEY DISCOVER THE PRACTICAL SIDE OF FASHION WHILE ALSO DEVELOPING THE CONFIDENCE AND EXPERIENCE THEY NEED TO SUCCEED IN THE FUTURE.

The project begins with a series of workshops in London and Greater Manchester. Fashion tutors and industry mentors guide the teenagers through a complete overview of the design process - from research and garment design, to technical drawing, pattern cutting and construction. The project launches with a research visit to the V&A Museum in London, followed later by a series of industry talks with FAD retail partners. From over 120 teenagers the most promising students are then selected to go through to the FAD Summer School, where they have just five days to construct their designs for the FAD Junior Awards final at London Fashion Week. On the night finalists compete for top placements with retailers such as George at Asda, River Island and Marks & Spencer. Read stories from past Fashion Futures students and finalists on P. 13. For more information on Fashion Futures visit www.fad.org.uk. WWW.FAD.ORG.UK / 8


FAD PROJECTS

E L Y T S T E E R FAD ST LOSE TO VERY C ROUGH IS T A H H NAME T MY FRIEND T SED.” BRAND R ES E A R B D IS M E E G H URLIN TO REM IN THE WAY T S E IK IC L G ULD SAL “MA RT. I WO UNIVER MY HEA HE WAS VERY N. FASHIO 5 1 , N ALA

Alan, 15, from South London named his streetwear brand ‘Magic Sturling’ in memory of a friend lost to gang violence in 2008. He was one of 20 teenagers, aged 13-15 years old, who took part in FAD’s first Creative Industries Summer School. Developed with boys in mind, FAD’s newest initiative explores design with a focus on marketing and product development. The five day course, funded by Aspire, covered everything from how new products evolve, trends research and CAD design to marketing and promotion. At the end of the project each student presented their mini label – including custom made hoodies, t-shirts and accessories – to a ‘Dragon’s Den’ style industry panel.

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PROJECTS FAD

IC A S O M N O I FASH

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2011 saw FAD work for the first time in collaboration with Family Mosaic, a housing association which provides supported accommodation to vulnerable young adults aged between 16 – 25 years old. Young residents from London and Essex embarked on an eight week fashion course to design and create their own version of the iconic ‘Little Black Dress’. The aim of the project was simple - to provide practical training while encouraging teenagers, like young mum Amber, 19, to return to full time education and employment. Amber (bottom left) has now returned to college to study A-Levels in Science, General Studies and Accounting. www.familymosaic.co.uk

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FAD VOLUNTEERS

Photographer Justin

FAD Photoshoot Volunteers

Young, Gifted ANDRE, 18, & JUSTIN, 20, A.K.A ANDRE & CUTHBERTSON, ARE THE CREATIVE DUO BEHIND OUR FASHION FUTURES PAGES. WE CATCH UP WITH THE TALENTED TWOSOME TO TALK ABOUT VOLUNTEERING FOR FAD. What was the concept behind the photoshoot? J: We wanted to take the FAD students’ colourful designs and really play on them and this is when we got artist James Bell involved to paint the backdrops. A: We wanted to make sure the shoot was fun, happy and colourful and embodied what FAD are about, and also what A&C are about. Andre styles Dani J

Can you tell us a little bit about the planning of the day? J: We already knew that we wanted to use Dani J from ITV2 Models, Misfits and Mayhem as our model after seeing her at various events. We really loved her image. A: Once we had the rest of the creative volunteers in place we created mood boards for each area to give everyone a starting point. After that we left it open to individuals to make it their own. Why did you decide to volunteer with FAD? J: FAD is such a positive organisation. Automatically you feel the warmth surrounding their shows and their students. For us it’s about giving back to a cause that we feel strongly towards and privileged to be part of. A: We really believe in what FAD stands for. Since I participated in 2010 they have shown willingness and support, not just for me as an individual, but for the work of A&C too. Read the full interview with A&C: fadfashionfutures.wordpress.com www.andrecuthbertson.co.uk

“ FAD IS SUCH A POSITIVE ORGANISATION. AUTOMATICALLY YOU FEEL THE WARMTH SURROUNDING THEIR SHOWS AND THEIR STUDENTS. FOR US IT’S ABOUT GIVING BACK TO A CAUSE THAT WE FEEL STRONGLY TOWARDS AND PRIVILEGED TO BE PART OF.” JUSTIN, 20, FAD VOLUNTEER 11 / WWW.FAD.ORG.UK


VOLUNTEERS FAD

“ FOR ME VOLUNTEERING WITH FAD WILL ALWAYS BE AN EASY DECISION TO MAKE, BECAUSE THEY ARE DEDICATED TO HELPING YOUNG PEOPLE LIKE ME LEARN MORE ABOUT THE INDUSTRY.” IVY, 22, FAD VOLUNTEER

& Giving Back From left: Karmen, Nadine, Ivy & Rizwana

IVY OWUSU-ANSAH, 22, WAS ONE OF A GROUP OF VOLUNTEERS WHO GAVE A DAY TO SCREEN PRINT 350 GOODY BAGS FOR THE FAD10 GALA SHOW. Ivy’s design was selected, along with three others, after FAD ran a competition on facebook to create a print celebrating the charity’s 10th Birthday. Currently studying Textiles Design at Middlesex University, Ivy has been volunteering in FAD workshops and events since taking part in Fashion Futures when she was just 17 years old. Congratulations to our other print winners – Nadine Peters, Karmen-Marie Parker and Rizwana Zaman – and to all the volunteers who took part on the day. For more information on how to volunteer with FAD visit www.fad.org.uk.

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FAD STORIES

FAD STORIES

WE CATCH UP WITH FASHION FUTURES STUDENTS PAST AND PRESENT IN THE LATEST EDITION OF FAD STORIES.

SABINE BINDERE, 19 2011 FAD Junior Award winner, Sabine talks to FAD on the last day of her placement with George at Asda. “I’ve been doing a lot of research over the past two weeks – looking at trend books, researching online, going through newspapers and taking clippings of anything fashion or culture related. Being at George has really helped me to realise how it works. This business is very competitive and commercial. Just having this whole experience, what it’s like to work full time, meeting new people and listening to their perspectives on the fashion and design industry has been brilliant. I think it’s very important to have people like FAD and George who are willing to help young people like me get experience and opportunities. They open doors for you, really.” 13 / WWW.FAD.ORG.UK

ANGELA FUSCO, 16 “Graduate Fashion Week was by far the best and most rewarding experience of my life. I enjoyed seeing the shows - the great talent and interesting designs - but most of all it was amazing to meet the George Team who looked after us so well.” Angela holds the title of the youngest person to ever showcase at Graduate Fashion Week thanks to a mini competition run by George and FAD. She was one of two teens selected to create a garment for the George Sponsorship stand at Graduate Fashion Week 2011. In reward both of the young designers were invited down for a day to meet the George design team and attend the graduate shows. FAD is proud to announce George at Asda is the official to sponsor of Fashion Futures 2012.


STORIES FAD

DAVID SHORT, 18

KARMEN-MARIE PARKER,17

Winner of the 2010 FAD Junior Awards, David was awarded a design placement at Religion clothing.

2010 FAD Junior Awards runner-up talks designing for River Island and volunteering with FAD.

“The FAD Junior Awards was phenomenal. I can’t really describe it any other way; it was an absolute shock to the system when I heard my name read out. To discover I was the first boy to ever win was completely unbelievable and amazing.

“I really like the way FAD supports young people, it’s kind of an insight into industry that we wouldn’t get otherwise. At school everything is taught, but you don’t learn about the industry. FAD increases your confidence in what you can do; it opens up your eyes to the actual world of fashion.

Even before winning FAD gave me such a fantastic level of support, that I genuinely can’t imagine what I’d doing without it, other than knowing that I would not be where I am now. I was very lucky. After my FAD placement finished with Religion, they decided to keep me on and I worked there for several months in the womenswear team, while completing my BTEC. Interning at Religion was a fantastic experience for me. I think one of the reasons it was so good is because I couldn’t describe a typical week. I was always doing something different, from ‘toiling’, using illustrator and doings specs to assisting with design and sourcing inspiration. Everything I have learnt I have been able to apply to my portfolio. It has helped me to significantly develop my photoshop and illustrator skills, and I have learnt new techniques in pattern cutting and garment construction which as a designer are invaluable.” David is in his first year of a BA in Fashion Design and Development at London College of Fashion. day-short.tumblr.com

After the competition I was lucky enough to be given a placement with River Island for a week. I loved it because I got to see exactly how the fashion industry works, every single stage and all the different people involved in the success of a business. I feel so much more confident in going ahead into the career I want to do now which is design. Last year I co-hosted the 2011 FAD awards show for the Juniors – which was amazing, I really loved doing that. Since then I have been volunteering for FAD – I really like working with younger people who have a passion for the industry. I can say ‘that’s where I was, and now I have grown’, and they will too.” Karmen in now studying an Art Foundation at Ravensbourne University in London. kekebardofashion.tumblr.com Read more FAD Stories on our blog fadfashionfutures.wordpress.com

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FAD NEWS & EVENTS

2012 NEWS & EVENTS Natwest CommunityForce Awards FAD was named one of 395 winners in the Natwest CommunityForce Awards after going head to head with nearly 6,000 other organisations across the UK. Thanks to our local Natwest branch in Islington for awarding £6,275 towards FAD projects.

V&A Create! Fashion Festival “ WE’VE HAD A FANTASTIC RESPONSE TO COMMUNITYFORCE AND IT’S CLEAR THAT PEOPLE IN ISLINGTON ARE PASSIONATE ABOUT FAD. THEY VOTED FOR FAD IN GREAT NUMBERS AND THIS CERTAINLY DEMONSTRATES HOW IMPORTANT THIS PROJECT IS TO THE COMMUNITY.” DANIEL HARDING, NATWEST ISLINGTON BRANCH

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FAD loves the V&A Museum, especially when they invite us down to take part in their Create! events for 13-19 year olds. FAD exhibited at the Create! Fashion Festival in October 2011, spending a day talking to young people about fashion careers, further education and FAD projects. The most memorable part of the day was seeing garments created by our Fashion Futures students displayed to the public in the V&A’s new Sackler Centre.


NEWS & EVENTS FAD

FAD Fabric Fundraiser 2011 closed with another successful fabric sale at the FAD offices. The fundraiser has become an eagerly awaited event in the FAD calender, and this year was attended by over 100 young people, teachers and friends. Thanks to generous donations from River Island, we were able to raise a record breaking £1,200 towards new materials and equipment. Fairtrade Fashion in Brixton Over the past year FAD has continued to build on partnerships with community organisations such as the Baytree Centre and the Stephen Lawrence Foundation.

If you have fabric, trimmings or samples you could donate for future FAD projects and fundraisers please email info@fad.org.uk.

We spent two days at the Baytree Centre in Brixton over half term, running free, Fairtrade Fashion workshops with local girls aged 12-16 years old. Over the course of one day they learnt the art of batik printing and basic sewing skills to create their own unique bags and accessories. For more information on after school or holiday workshops please email info@fad.org.uk.

George’s Marvellous ‘Fashion’ Medicine FAD is very proud to be partnered with George at Asda for Fashion Futures 2012.

Want to be updated on the latest news from FAD?

The retailer has already sponsored places on the course for the most disadvantaged teenagers, and will host a series of industry days with FAD students at their offices in London this February. In addition they are busy working with FAD on mini competitions and projects for the George blog and Graduate Fashion Week 2012. So watch this fashion space!

It’s simple. Follow us on twitter, facebook or sign up to the FAD blog: @fadcharity facebook.comFashionAwarenessDirect fadfashionfutures.wordpress.com

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FAD INDUSTRY

IN CONVERSATION WITH...

Susan Aubrey-Cound M&S, Director

Jane Shepherdson Whistles, CEO

What made you want to support FAD?

What do you think of the way FAD is supporting young talent?

Working for M&S I am interested in fashion and equally interested in nurturing young talent. I think the appeal to me is FAD is a really pro-active and a very real way of doing this. I think it’s very difficult for young people these days to get on the first rung of the jobs ladder. I think what FAD gives is a real opportunity to find out what industry is like, have a go, and build confidence. I think that’s really important for young people. How and why did you volunteer for FAD? M&S has Plan A, which is our corporate social responsibility programme, and part of that is volunteer charity day. FAD made it easy for me to get involved. Because of the way Fashion Futures is set up, it’s very easy to volunteer for one day, three days or the whole project. The team at FAD tell you what to expect, you have an induction and then you get into the really interesting bit which is the workshops themselves. What’s the benefit been for you in volunteering with FAD? For me, it’s been about getting to work with young people. That in itself is inspiring because they are not cynical, they are really fresh and they tackle things in a non-standard way. I think what M&S has gained from it is a link with young people as they are just starting out in industry, and actually understanding some of the problems they can encounter. 17 / WWW.FAD.ORG.UK

FAD is the only charity I know that supports young people through the field of fashion. I think it’s great because fashion is something everyone wears; it’s very accessible; you can relate to at an early age and it’s something which really excites people. At the same time I think it can be seen as really elitist, so to enable young people from all walks of life to come into it and be a part of it I think is amazing. What’s the benefit been in working with FAD? There is a huge benefit to working with young people who have got talent, because it’s an industry in which you can’t work in a vacuum. You always need new ideas, you need people to tell you what is happening. We take ideas from the catwalk but also from the street, so it’s an amalgamation of all of this which keeps it fresh and exciting. So you can never have too many young people contributing to your business. What made you want to support FAD? I have been in fashion for a very long time myself and for a very long time I have been looking for ways of supporting young talent and sponsoring it. We supported New Generation when I ran Topshop for a long time. FAD is part of that, but starting at a much younger age which I think is great. I think it is really exciting to engage young people as soon as possible in industry.


INDUSTRY FAD

A LARGE PART OF FAD’S WORK IS BRINGING YOUNG PEOPLE AND INDUSTRY TOGETHER AND WE ARE VERY LUCKY TO BE SUPPORTED BY SOME OF THE MOST RESPECTED NAMES IN THE BUSINESS. HERE’S WHAT THEY HAVE TO SAY ABOUT FAD.

Martyn Roberts Vauxhall Fashion Scout, Director What do you think of the way FAD is supporting young talent? We have always been amazed by FAD. I started attending FAD events many years ago, and we loved what they were doing for young people. It was always really exciting to see the new talent coming through and to see these kids discover things about themselves, discover a whole new industry and be able to express themselves through fashion. What do you think of the standard of the talent that comes through FAD? Often I get to meet the kids before they appear on the catwalk and to see what they have created. It makes my heart go warm to see the excitement and visions they come up with, the creative process they go through and how they look at things afresh. It really makes me happy – it really makes my day! What’s the benefit been to your company in working with FAD?

HOW DO I GET INVOLVED? Interested in giving back through fashion? For more information on how to become an industry supporter or volunteer please email info@fad.org.uk.

For the full interviews with our industry supporters please visit the FAD Blog – fadfashionfutures.wordpress.com.

Every season when the FAD show comes up our team gets really excited. They love to see what comes through; they love to see the new ideas. We have ended up working afterwards with a lot of the students that come through FAD and their enthusiasm knows no bounds.

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2011/12 FAD Funders George at Asda The Walcot Foundation Big Lottery Fund Awards for All Aspire Aimhigher London Aimhigher Salford Salford City Council

EU Youth Initiative Laura Ashley Foundation Team London Stephen Lawrence Foundation Family Mosaic Newham College Natwest CommunityForce Award

Vauxhall Fashion Scout Coutts Foundation Equitable Charitable Trust The Garfield Weston Foundation New Look Foundation

2011/12 FAD Partners and Supporters V&A Fashion and Textiles Museum River Island Marks & Spencer Henri Lloyd Whistles Oasis Hunza Phase Eight Religion Next Jaeger

David Koma Tom Cody Colunga Meems Limited University of Salford University of East London Hackney Community College Lewisham College Mac Cosmetics Toni & Guy The Body Shop AOFM

FAD 10a Wellesley Terrace, N1 7NA T: +44 (0)20 7490 3946 E: info@fad.org.uk www.fad.org.uk

Label M Professional Hair Care E-Vogue Freelance The Work Space Cosmic Model Management Oxygen Model Union Beau Belle Models Zone Models Confidence Model Management First Model Management Andre & Cuthbertson

@fadcharity

FAD (Fashion Awareness Direct) is a registered charity (registered number 1112095). The views in this publication are those of the writers and sources cited and not to be taken as those of FAD. The greatest care has been taken to ensure accuracy but FAD does not accept responsibility for omissions or errors. Editor: Fran Lawton / Design: Julie Thomas cargocollective.com/julierosethomas


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