Advertise During Relevant Television Shows You've seen them. You've probably hummed along to them, or even gotten a ditty or two stuck in your brain. Advertising on television is highly effective in garnering business, but some people still worry they aren't getting enough out of their TV advertising costs. The following tips could help you get the most for your money. Advertise When Relevant TV Shows Are On Start by thinking about the business and the kind of audience that you would like to reach with your commercials. For example, if you're a divorce lawyer, your commercial would be lost on most viewers during a children's TV show. On the other hand, running your ad during a child's show may have those small viewers running to talk to their parents about it, if you are selling a toy or run a kid-friendly business. Ads geared to adults work well in prime time, specifically during shows that air between 9:00 p.m. and 10:00 p.m. Cable vs Network Channels It is usually tricky for some to decide between running your ad on cable or network channels. Only about 33 percent of homes use cable television, so you'll be reaching a much smaller audience. In comparison, your TV advertising costs are often more expensive since you will be reaching a big audience if you advertise on network channels. If you have a smaller budget for your ad placements, consider focusing on cable first. You'll be able to shift to advertising to a wider audience, as you begin to make more money. Length Of The Ad A commercial is normally 15 seconds or 30 seconds, with the longer ones being a bit more of course. If you want to play your ads more often, consider purchasing two or three 15-second spots rather than one 30-second spot. But, opt for a 30-second ad if you have a large amount of information to present. Change things up if you have the money to purchase many commercials. Include all your information in the 30-second ad, and then use one or two 15-second spots to highlight the most important parts of your longer ad. Cluster Your Commercials Together Advertising statistics show that people remember commercials when they hear the same one often. Because of this, you should cluster your ads into one show rather than spreading them out over hours, days or weeks. If the show during which you desire to advertise is 30 minutes long, use two commercial spots. Utilize between two and three spots for 60-minute shows. To keep it effective, do this over two or three days in the same time slot. Include a Website Stick to only the website, rather than trying to fit your company's entire phone number, address and website into the commercial, which will use up valuable screen space and speaking time. Studies have shown that most people can more easily remember a website than a string of NationalMediaSpots.com
Page 1
Advertise During Relevant Television Shows numbers. This also allows them to find more information on your service or product and find your phone number and address on the website. Be sure you have a professionally designed, highquality website for this to be effective. Potential customers are going to be turned off, if your page is disorganized or lacks enough information. You don't need to break the company's bank with TV advertising costs. You'll be much more likely to bring in new customers, or even remind old ones of why they love your company, if you use the following tips and tricks to create the best ad spot possible. National Media Spots is the place to call when you are under the impression that TV advertising costs aren't in your spending budget. Make sure you visit National Media Spots by looking at their site which is nationalmediaspots.com.
Document Tags: direct tv advertising, tv advertising costs, tv advertising price http://www.nationalmediaspots.com/
NationalMediaSpots.com
Page 2