The 070 Project: Chapter 1

Fresh from a North American tour with 1975, New Jersey newcomer and G.O.O.D. Music signee Shake continues to bolster her fan base, as alongside her 070 collective, they have come together to release a new group mixtape, The 070 Project: Chapter 1. The release arrives today as the crew will be taking over the illustrious Webster Hall tonight for a sold-out performance.

The 070 Project: Chapter 1 features cuts from Shake and the rest of the 070 squad, including Phi, Hack, Raphy River, Treee Safari, Bheeshma, BeHeard and Malick.

“Nothing here was forced. Us coming together, having the same vision and fitting well into one another’s sound… it manifested organically,” said Shake. “We know why we are here, our destiny is inevitable. We represent freedom. We just want people to enjoy the music and be free.”

So you just thought it was Shake yelling “070” huh? Well you were wrong and the 070 Project has arrived and is here to stay. So when this whole YesJulz x 070Shake phenomenon began, most only heard of Shake (Dani) and a few heard the features from 070 crew member Phi. Little did we all know, but 070 had multiple components and has been patiently waiting to unveil the entire team as a whole. Well that time has arrived and the New Jersey based trippy squad has decided to make their unified voice heard with the “070 Project: Chapter 1”

With an in-house production group (consisting of Sebastian, Razsy & Ether) called The Kompetition, a list of lyricist, a model, a few dope videographers and a city that supports, The 070 Project comes together like Megatron. Their sound is infectious, their look is eclectic and their plan is working.

Shake and her New Jersey-based crew 070 unleashed The 070 Project: Chapter 1 on Thursday. The project includes their previously released singles “Honey” and “Stayin Alive.” The latter song was inspired by run-ins with the police in the crew’s hometown of North Bergen, New Jersey. Although Shake is only 19 years old, she’s already doing major things, including aligning with social media star YesJulz and hitting the road on tour.

Tracklist:

1. Intro To Die

2. Precious Pressure (Ft. Ralphy River, Treee Safari & Shake)

3. Smokey Mirrors (Ft. Ralphy River, Phi & Treee Safari)

4. Through The Speakers (Ft. Shake & Phi)

5. Apple (Ft. Shake, Ralphy River & Phi)

6. My Niggas (Ft. Treee Safari, Beheard & Bheeshma)

7. Keep Up (Ft. Shake & Malick)

8. Cooking (Ft. Treee Safari, Malick, Bheeshma, Ralphy River & Razsy Beats)

9. Remember The Days (Ft. Razsy Beats, Ralphy River, Shake, Beheard, Phi & Treee Safari)

10. Interlude To Fight

11. Dem Dead (Ft. Razsy Beats, Phi, Ralphy River & Shake)

12. Staying Alive (Ft. Shake, Ralphy River, Hack & Phi)

13. Honey (Ft. Shake, Ralphy River, Hack & Treee Safari)

14. Crown (Ft. Ralphy River, Hack, Shake, Phi & Treee Safari)

15. Outro To Live

One day, 070 Shake was on the floor searching for quarters. The next, she was in a Miami penthouse. The 21-year-old singer and rapper from North Bergen, NJ, had never really considered making music, but she’d often soothed her depression by writing poetry. One September day in 2016, a friend mentioned a brother with a recording studio and she felt a tug. Why not marry her words with music? Stepping into the booth for the first time ever, she recorded “Proud,” an achingly vulnerable reflection on teenage rebellion and rejection over a gently swaying, bittersweet beat. “At that time I felt like I made no one proud, but I always envisioned myself as a leader,” she says. She posted the song online and social influencer Julieanna “YesJulz” Goddard—who eventually would become Shake’s manager—found it, tweeting, “Where’s this boy?” “I was like, ‘I’m a girl and I’m here,’” Shake says. In her early adolescence, she sunk into a deep depression, and poetry was her escape. Still, pouring her heart onto the page couldn’t quell her rising rebelliousness, and she soon was getting suspended from high school for pranks like stealing the frogs from the science lab.

“I GREW UP LISTENING TO KANYE WEST AND KID CUDI. I’VE CRIED TO THEIR MUSIC. THEY’VE DEFINITELY CHANGED MY LIFE, AND SAVED ME FRO MA LOT OF STUFF.

A QUOTE BY 070 SHAKE/VOGUE/ARTICLES

Those videos of you listening to “Ghost Town” in Wyoming are amazing.

That was just a real moment... All my life I grew up listening to Kanye West and Kid Cudi. I’ve cried to their music. They’ve definitely changed my life, and saved me from a lot of stuff. And I never made music back then—if I had told myself four years ago that I was going to be on Ye’s album called ye, I would have said “yeah, right.” It was just random, I never made music so that wasn’t an option for me. I wrote poetry when I wasn’t playing basketball, but never music.

Could you tell us how you ended up signing to G.O.O.D?

A girl from my town played Kanye one of my songs, called “Sunday Night.” Initially, there were labels that were looking at me, but I said I’m not going to sign to anyone unless it’s Kanye West. And a week and a half later, Steven Victor found me.

Speaking of elevating, what’s it been like being on a label like G.O.O.D.?

I think it’s the dopest part of music. I see us as the Avengers, everybody else is Thanos. Francis & The Lights, he did a lot of extra stuff on ye, and he’s really fucking dope. I became good friends with him, he’s on the label too. I also love it because everybody has a really big heart, and their mission is bigger than getting plays. It’s a lot about spreading love, and I love that.

What are you looking forward to in 2018?

070 Project Part 2. This one is fucking different, shout out to The Kompetition. I’m also going to have the best project of this year, once it comes out.

Some of the words that said ‘‘070 Shake’’ in an interview by Graham Corrigan for Pigeons & Planes.