FRANK SCARFONE “Beauty is in the Differences”
FRANK SCARFONE archi tect and more
WORK EXPERIENCES
“I interpret architecture as a form of expression, as well as music” These my two passions have been the motive of my master’s thesis “Architecture as transformation and synthesis of sound material” selected among the best thesis in the July 2015 session by the Milan’s Order of Architects P.P.C. I am a determined person with a great desire to grow humanely and professionally; my passion for photography, design, sport, music, environment, spirituality and travel help me to keep my mind creative, open to learn new things to see the world from different points of view.
INFO Name Francesco Scarfone Adress Via Macciantelli, 20 Nova Milanese, Italy
gen. 2019 - today
MAADS, Phnom Penh, Cambodia Interior design | Concept study for hotel, office, residencial | Renovation for hospitality space
dec. 2018 - sept. 2019
The Room, Phnom Penh, Cambodia Interior design | Concept study of hotel, office, residencial, commercial space, public space
sept. 2017 - sept. 2018
Restore Design, Bangalore, India Interior design | Concept study | Architecture Design of retail store, bars and restaurants, buildings
january - october 2016
Studio Lai, Milan, Italy Interior design | concept study Design of bars and restaurants, residentials
march 2014 - july 2015
Studio RPA, Cesano Maderno, Italy Architecture | competitions Design and construction of residencial buildings
EDUCATION
May 2017
POLI.design, Milan, Italy Professional course of Temporary Shop & Retail Design
January 2017
Politecnico di Milano, Milan, Italy Licensed as Professional Architect
July 2015
Politecnico di Milano, Milan, Italy Master’s degree in Architecture with 110L/100
August 2012
X Piranesi Prix de Rome, Tivoli, Italy International Prize for Architecture and Archaelogy Recovery Project and musealization in Villa Adriana
February 2011
Politecnico di Milano, Milan, Italy Bachelor’s degree in Sciences of Architecture with 96/110
Phone +39 333.67.80.905 Web site and mail www.francescoscarfone.com frarch.scarfone@gmail.com
SKILLS AND EXPERTIZE
SOCIAL SOFTWARES
Instagram Architarrista Facebook Frank Scarfone
LANGUAGES
Autocad
Italian
native
Photoshop
English
TOEIC B1/B2 (700/900)
Illustrator
PERSONAL SKILLS
Indesign
Collective work
Sketchup
Individual work
Vray
Punctuality
Office
Responsability Leadership
i ni nddeexx
W O RAKC AE DX EPME IRCI EE NX CP E R I E N C E
Dehor Cioccolati Italiani, 2016, Milan Master Degree Thesis, 2015, Milan El Coq restaurant & Bistrot, 2016, Vicenza Temporary Shop & Retail Design, 2017 Milan
International design competition, 2017, Milan
WORK EXPERIENCE Refreshing of Reliance Petrol Brand, 2017, Bangalore Dehor Cioccolati Italiani, 2016, Milan
Social restaurant & pub, 2018, Bangalore El Coq restaurant & Bistrot, 2016, Vicenza
Signage Restore Design, 2017, Bangalore
Refreshing of Reliance Petrol Brand, 2018, Bangalore
Chamraon Hotel, 2018, Sihanoukville
Neeson Cripps Academy, 2019, Phnom Penh
British American Tobacco, 2019, Phnom Penh
Reuse of Train Station, 2020, Phnom Penh
Tunsai Water’s Shop, 2021, Phnom Penh
Social restaurant & pub, 2018, Bangalore
Restauration of Cascina Uccellona, 2018, Pavia
NEW DEHOR FOR CIOCCOLATI ITALIANI Project and Realization with Studio Lai, Milan, 2016. Cioccolati Italiani is the first italian format completely dedicated to the world of chocolate. Founded in 2009 by the Ferrieri family, it has found its definition in the word “Chocology”, the art of mixing the best chocolate in the world with ice cream, pastry, coffee and cooking. The goal of Cioccolati Italiani is to become an ambassador of this art and to become the voice of chocolate: starting from a raw material of excellence and releasing and declining all its wonderful qualities, making it unique, from time to time, a cup of coffee , an ice cream, a cake or an exceptional dish.
Existing condition
Design process
Realization
RENOVATION OF EL COQ BISTROT GARIBALDI Project and realization with Studio Lai, Vicenza, 2016. The starred restaurant of the city of Vicenza. The challenge was to do a restyle of the entire place without touching the walls, for two reasons: it’s a historic building and the restaurant should been opened in a month, otherwise the youngest chef Lorenzo Cogo would have lost one star Michelin. How will the story be finished?
Design Plans
Renderings and Pictures
Main Entrance
Restaurant Main Hall
Outdoor Space
Dehor
Main Entrance
Restaurant Main Hall
Bar
Restaurant Main Hall
Existing condition
RELIANCE PETROL STATION BRAND REFRESHING Project with Restore Design, Bangalore, 2017. BACKGROUND Existing Branding of the Fuel Station as per ‘Minale’ guidelines were proposed in the year 2004. The visual style of the existing branding is simple but not as contemporary to the current times. As per Brand Perception Study, Reliance Petroleum is perceived to be “Modern”, “Stylish” and “Technologically Ahead”. The visual manifestation / design on the current visual elements therefore needs refresh / revision, so that it is in sync with the current persona and brand imagery. SCOPE Refresh the branding of the various visual manifestation elements so that it appropriately expresses the “Modern”, “Stylish”, “Technologically Ahead” associations of the mother brand. Explore possibility of integration, optimization of the various visual identity elements (i.e.: Sales building sign, directional signs, egress / ingress signs, etc. Agency can independently evaluate the customer journey map examine exposure of various elements at each customer touch-points to optimise the entire VM deck. Recommend new material for VM which provides the signs longer life, better visual impact and economic viability. Re-examine lighting and how it can be leveraged to strengthen the visual merchandise by adding dynamism and integrating it with the ‘Digital India’ theme.
Graphic Upgrade Concept The Urban Oasis Green diagonals disappear little by little like the leaves of a palm tree. The result is a play of light and shadow that embraces the customer in the peaceful and caring service found in every Reliance fuel station.
Vision To be the preferred fuel retailer in the market we operate in, establishing a strong brand image which offer value to our customers. An endeavour to bring more life, vitality and freshness to customer’s journeys through innovation and commitment. Category Life today is stressful, hyperactive and chaotic in many ways. Driving experience too is cumbersome with traffic conditions, poor road conditions and taing climatic conditions. Added concerns over quality and cheating over quantity. ROs can serve as small zones of tranquillity and peace amisdst the chaotic life journey of our customers. Brand role Tech innovations that guaranteee zero tempering of the prices and quality of fuel at yhe RO level, ensuring a “worry free” experience by delivering an honest product to the customers. To get exactly what they pay for. DELIVER PEACE OF MIND.
Render views by day
Render views by night
Architecture Upgrade Concept The Urban Oasis The result is a modular canopy system in the Reliance signature colours of green, bluen and white. Clusters of these structures form a series of overlapping ‘umbrellas’ that shelter the station forecourt. The umbrellas vary in number, height and in the degree of overlap between them, according to the specifics of each site. On the road, the stations are clearly identifiable from a distance and vivid and inviting when approached.
Moodboard
Render views by day
Render views by night
SARJAPUR SOCIAL Project and realization with Restore Design, Bangalore, 2018. Social is a space that blends the best of the office and the café. Combining work and play, it’s an urban hangout designed to take you offline while still keeping you connected. Social is a collaborative workspace, a hub for artists and innovators. Every Social has different design idea and style, the dimension and the overall look and feel of the space give us the inpiration for the new Sarjapur Social: The Social Penthouse. Why a Penthouse? IT’S ASPIRATIONAL TO THE MILLENIALS IT’S SYMBOLIC OF “THE GOOD LIFE” IT’S ABOUT SCALE AND STATURE IT ADDS VALUE TO THE OPENNESS OF A ROOFTOP IT OPENS UP TO MULTIPLE OPPORTUNITIES OF DESIGN TO ENJOY A MEAL, RELAX, WORK OR PARTY.
Design Plans
Project views
Veranda
Veranda
Balcony
Outdoor Space
Toilet
Smoking Area
Main Hall
Main Hall
Main Staircase
Bar First Floor
Private Room
Work Space
CONCEPT DESIGN FOR CHAMRAON HOTEL Concept design with The Room, Sihanoukville , 2018/19. Chamraon Hotel is a 4 stars hotel located in Sihanoukville; 18 stores with inside Casino, restaurant, spa, gym, bar, offices and an outdoor swimming pool with bar. When i reach this project the layout and the exeteriors were almost done, so i took care about the concept design of the interiors. The intention of the client was to have a really impactful interiors on the commun areas and have sober bedrooms. The concept design for the interior takes inspiration from the main attraction of the hotel, the Casino; i used the inspiration of what’s the Game is about (schematic, with rules, repetitive process) to define the space with a minimal approach and what’s the Player is about (feelings, unpredictable, evolving) to define engaging lighting, forniture and landscaping.
Reception
Lobby Space
Lift Lobby
Toilet
Meeting Room
Office Space
Staff Relax Area
Staff Pantry
Gym
Gym
Restaurant
Restaurant
Restaurant
Toilet Restaurant
Restaurant Outdoor
Bar
Swimming Pool
Shower Area
Corridor Bedroom
Standard Room
Standard Room
Apartment Room A
Apartment Room B
Apartment Living Room
Apartment Living Room
Toilet
Skybar
Skybar
Skybar
Toilet Skybar
ROOFTOP FOR NEESON CRIPPS ACADEMY Project and realization w.i.p. with The Room, Phnom Penh, 2019. The Neeson Cripps Academy is a school for secondary education in Phnom Penh, Cambodia, built for the Cambodian Children’s Fund. Located in a neighborhood of extreme poverty adjacent to the site of the former Steung Meanchey garbage dump, the school provides high-quality education to 400 of the city’s most disadvantaged children, aged 1318, with a robust English-language program, STEAM curriculum, and globally-connected learning. After 3 years from the realization of the building the owner asked us to do a project on the rooftop to make it useful: Rapid urbanization deprives cambodian children of green lands and playgrounds, thus relationship with nature. Sustainability education can be fun, engaging and empowering for students. It allows them to take responsibility for their actions and to contribute their vision for a sustainable future. That’s why we designed a multifuncional garden.
Project views
Project views
Terrace Access
Canopy
Terrace Access
Garden
NEW OFFICE FOR BRITISH AMERICAN TOBACCO Project and realization w.i.p. with The Room, Phnom Penh, 2019. “We’re in the most dynamic period of change our industry has ever known. Advances in technology, changes in the way in which society sees smoking and public health awareness are all combining to create a unique opportunity to transform tobacco and we are absolutely committed to leading this transformation. Today, it is widely accepted that most of the harm associated with smoking is caused by inhaling the toxicants in the smoke produced by the burning of tobacco. That is why we are dedicated to developing a portfolio of potentially reduced-risk products that provide the enjoyment of smoking, but without burning tobacco. Transforming Tobacco is a journey we have been on for a long time. It is one that we are committed to lead. We are encouraged by and proud of the progress we are making and excited about what the future has in store.” IIn this case the client asked to converted the operative factory into their new office and we triend to keep their vision of the future also into the interiors.
Existing Masterplan BOILER ROOM Stem Treatment
WORKSHOP
KDF ROOM
E&SS OFFICE
2925
SMD BUILDING
Design Section
Photo’s Site
Design Masterplan
Design Plans Main Building
GROUND FLOOR
FIRST FLOOR
Reception
Working space
Coffee Area
Working Space
Marketing Area
Meeting Room
Printing Area
TP Room
GM Office
Chill Area
Smoking Room
Individual Room
Entertainment Area
Chilling Area
Games Area
Pantry
Parking
Outdoor Events Area
Training Room
Toilet
REUSE OF THE TRAIN STATION Concept design and w.i.p. realization with The Room, Phnom Penh, 2020. Train Square is a commercial concept for giving a new life to the railstation, an historical building from the french colony with an crucial connection, located in Phnom Penh. Right now there’s only one line with a train but the future plan is to have different train to connect different part of the country. The client has the vision to invest on it and make the space attractive with commercial functions, restaurants and a bank. Below the proposal for the layout and interior.
Design Plans
Photo site
Hall
Outdoor Area
Hall
New Entrance
W.I.P. Hall
W.I.P. Hall
W.I.P. Hall
W.I.P. New Entrance
FIRST RETAIL SHOP FOR TUNSAI WATER Concept design and realization, Phnom Penh, 2021. Tunsai Water is a brand of Hydrologic Social Enterprise (HSE). HSE has made marks in the Kingdom of Cambodia with over 30 years of humanitarian works, educational & people betterment projects. For them all started with the vision to provide clean home improvement solutions for all households in Cambodia and now their dream is to keep improving & innovating clean water solutions and to have an edge in people & talent development. The client wanted to open the first retail shop after several years in the field and ask for an interior project that reflects the core values o f the company and the main product, the water filter. Below the concept, 3D and realization.
site condition
Project views
Entry Garden
Shop view
Shop view
Shop view and detail
WHERE ARE
WE GOING?