A U G / 15 WWW.2 02 0 M AG. COM
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EYEing the
FUTURE CHILDREN’S EYEWEAR COMES OF AGE THIS IS A CELEBRATION YOU MUST NOT MISS
KIDS’ EYEWEAR MARKETPULSE > 76 THE EYES OF A CHILD > 78 A NEW DAWN FOR GLASS LENSES > 82 2 0 2 0 MA G. C OM / AP P S
Your Year
YOUR WAY See whats new for SCHOOL Download the FREE Layar App. And scan this ad to see all the new trends for back to school.
On Cover: Darlene in Ink Blue May in Rio Inside: Tannis in Moon Blooms Anna in Midnight Paisley
NIKE GOLF X2
THE PERFORMANCE SUNGLASS SPECIALLY TUNED FOR GOLFERS.
RORY MCILROY
NIKEVISION.COM
Created to elevate the standard of golf-specific eyewear, Nike Vision introduces the Golf X2 and Golf X2 Pro to its performance line. Designed for golfers and utilizing real-time insight gained from the brand’s roster, the Nike Golf X2 and Golf X2 Pro help athletes reach the top of their game. Both the Golf X2 and Golf X2 Pro feature a lightweight design for comfort and fit, while a newly-expanded frame and lens shape provides increased coverage to protect golfers from harsh sun over the course of the day. Like all of Nike Vision’s performance product, the Golf X2 and Golf X2 Pro includes Nike’s patented MAX Optics lens design, creating a greater visual “sweet spot” throughout the entire periphery of the eyewear, ensuring golfers experience precise visual information at all angles of view.
NIKE MAX OPTICS Precise visual information at all angles of view
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LIGHTWEIGHT NYLON FRAME For comfort and durability
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ADJUSTABLE SILICONE SECURE-WRAP TEMPLES For a customized fit, added grip, and maximum stability
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CAM-ACTION HINGES Snap firmly into place
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THE ORIGINAL Launched in 1988, Flexon titanium alloy fits, feels and forgives better than conventional metal optical frames in the market. Pulled and twisted, stretched and bent, titanium alloy remembers its original form and amazingly reclaims it. From simple classic designs to modern styles, Flexon appeals to the widest range of men, women and children that love to BEND THE RULES.
BENEFITS OF FLEXON • Flexon is used in the bridge, top bar and temples, allowing the frame to keep its original shape for a better fit. • Delivering superior form and function, Flexon temples can be bent back and forth hundreds of times without breaking proving its durability as it outsmarts standard frames. • Not only flexible, titanium strong, and radically resistant, Flexon frames are feather light, providing greater comfort. The titanium memory metal eyewear that BENDS THE RULES.
flexon.com
THE NEX T STEP IN THE DIGITAL LENS
REVOLUTION How returning to fundamental optical theory yielded the latest advancement in vision care Base Curve Basics
Front Surface Innovation
When the power of a lens is paired with its
Camber lens technolog y, developed by Younger Optics in partnership with ΖQGL]HQ 2SWLFDO 7HFKQRORJLHV Ζ27 introduces a new front surface innovation NQRZQ DV WKH 9%& YDULDEOH EDVH FXUYH ZKLFK SURYLGHV WKH VLJQLȴFDQW DGYDQWDJH of an optically ideal base curve for all viewing zones.
ideal base curve, the wearer enjoys clearer vision, with minimal oblique astigmatism. In a single vision lens, there is one power, so it‘s easy to choose the ideal base curve for the prescription. However, in a progressive lens, the disWDQFH ]RQH SRZHU FDOOV IRU D ORZHU ČľDWWHU base curve, while the near zone power FDOOV IRU D KLJKHU VWHHSHU EDVH FXUYH ΖQ traditional molded front-side progressive lenses, the varying base curve is built into the design. Nowadays, modern digital lens technology allows labs to create progressive lenses out of single-vision lens blanks. But this means the various powers must share a single base curve, one that may not be ideal for all zones. 7KH QHZ &DPEHU OHQV RÎ?HUV DQ HOHJDQW solution that represents the next step in digital progressive lens technology.
Each Camber lens blank comes from a section of the “Elephant’s Trunkâ€? curve, creating a unique, patented VBC front surface that continually increases in diopter from top to bottom. 7KLV LPSURYHG IURQW VXUIDFH SURČ´OH JLYHV each viewing zone a base curve that is well-suited to its function. This totally new VBC front sur face, unique to Camber lenses, provides EHQHČ´WV WR ZHDUHUV LQ DOO ]RQHV :HDUHUV enjoy noticeably increased acuity in the periphery of the distance zone, as well as a reading area that is more comfortable DQG HDVLHU WR Č´QG ZLWK WKH H\H
Elephant‘s Trunk Curve The Camber lens blank has a unique, continuously increasing base curve, LGHDO IRU WKH LQFUHDVLQJ SRZHU SURČ´OH of digital progressive lenses. Learn more at camberlens.com
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Camber Authorized Labs: Central Carolina Optical Cherry Optical, Inc.
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Expert Optics, Inc. IL: Ζ1
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Eye Save Optical Labs ( FEA Industries, Inc. IcareLabs iCoat Company Laramy-K Optical LensWorks Luzerne Optical
Camber Lens Blank From the top of the lens blank to the bottom, the base curve increases up to three diopters. 7KLV 9%& YDULDEOH EDVH FXUYH RÎ?HUV GLVWLQFW DGYDQWDJHV RYHU GLJLWDO SURJUHVVLYH OHQVHV made from a single vision lens blank.
Merging Complex Curves
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Camber lenses offer state-of-the-art,
• Dramatic reduction of oblique
digital designs which are calculated to
astigmatism in all visual zones
operate in mutual accord with the unique Camber lens blank. The VBC front surface is combined with a sophisticated back-side digital design; both surfaces work together to become WKH SDWHQWHG &DPEHU Č´QLVKHG OHQV The Rx Design Computation is further enhanced, when desired, by a complete set of individualization parameters that take into consideration the unique attributes of the frame and the preferences of the ZHDUHU 7KH UHVXOW LV D Č´QLVKHG OHQV WKDW is comprehensively customized for each individual patient.
Where to Order /HQVHV ZLWK &DPEHU WHFKQRORJ\ DUH QRZ DYDLODEOH IURP VHOHFW ODEV OLVWHG ULJKW )RU an up-to-date list of Camber-authorized labs, visit camberlens.com/labs. Camber is a trademark of Younger Mfg. Co.
• Full individualization and customization available according to prescription, lifestyle and frame choice
Midwest Labs Ζ$ Ζ/ Midwest Lens National Optical Co, Inc. Nexus Vision Group, LLC. Nexus Vision Illinois Nova Optical Labs — CANADA Optical Supply OptimEyes Optical Lab
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• Increased area of the reading zone
Rite-Style Optical
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• Improved distance vision
Robertson Optical Laboratories, Inc.
• Improved cosmetic appearance on
Sunstar Optical Laboratories (
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Toledo Optical Walman Optical Western Carolina Optical Wholesale Optical Supply
CONTENTS AUGUST
20/20
Volume 42 Number 9 Copyright © 2015 Jobson Medical Information LLC E-mail: jspina@jobson.com Website: www.2020mag.com 2020mag.com/ipadapp 2020mag.com/iphoneapp Facebook.com/2020mag Twitter.com/2020mag 100 Avenue of the Americas, New York, NY 10013 (212) 274-7000 • FAX: (212) 274-0392 ON THE COVER KIDS BY SÀFILO SA0004 FROM SÀFILO (ON HER) KIDS BY SÀFILO SA0005 FROM SÀFILO (ON HIM)
SENIOR VP, EDITOR-IN-CHIEF James J. Spina EXECUTIVE EDITOR Christine Yeh GROUP EDITOR/LENSES & TECH Andrew Karp
PHOTOGRAPHED BY STEPHEN MARK SULLIVAN
SENIOR EDITOR Patrisha Holly Zabrycki
ALL OUR CHILDREN The new standard has been set for girls AND boys in a debut collection that is already timeless in reach and reward.
EDITORIAL ASSISTANT Lainey Johnston
ASSOCIATE EDITOR Victoria Garcia
DIRECTOR OF EDUCATION Mark Mattison-Shupnick SENIOR RESEARCH ANALYST Jennifer Waller ART DIRECTOR Iris Johnson WEB DESIGNER Julie Zidel GRAPHIC DESIGNER Jincy Thomas THE STUDIO AT JOBSON Noel Heberling, Matt Lambros, Ken Lee, Rachel Rednor
F E AT U R E S 51 EYEING THE FUTURE
S U N D AY
Every child in your care deserves the best eyewear.
81 HAVE SUN MORE FUN
68 HERE’S AN EASY TEST
A multiple choice of OPtions for kids’ eyewear. MARKETPULSE
76 ALL EYES ON THE KIDS
Results from our latest Kids’ Eyewear MarketPulse Survey. 78 THE EYES OF A CHILD
20/20 teams up with Sàfilo to deliver the ever important message of “eyecaring” for kids. S P O R T PA G E
80 PINT-SIZED PROS
A selection of all-round winners in sport sunwear for kids. 8 • August 2015 20/20
Embrace the inspiring tech craze hitting sunwear.
CORPORATE PRODUCTION DIRECTOR John Anthony Caggiano CONTRIBUTING EDITORS Deirdre Carroll, Palmer R. Cook, OD, Preston Fassel, Mary Kane, Cheryl G. Murphy, OD; John Sailer, Barry Santini, Christie Walker
RXPERTISE
82 A NEW DAWN FOR GLASS LENSES L&T TECH EXPLORER
92 BIG STRAIN IN THE MEMBRANE
Understanding the causes of digital eyestrain and learning how to mitigate its effects. C O N T I N U I N G E D U C AT I O N
113 IMPROVING FREE-FORM LENSES WITH VARIABLE BASE CURVES AND DIGITAL INDIVIDUALIZATION
Product Spotlight: Camber— A Unique Patented Variable Base Curve Digital Progressive
20/20 (ISSN 0192-1304; USPS #051-090) is published
monthly except for March and September which have two issues, by Jobson Medical Information LLC, 100 Avenue of the Americas, New York, NY 10013-1678. USPS Number 051-090; Periodical postage paid at New York, NY, and additional mailing offices. Subscription: One-year subscription rates: USA $199; Canada/Mexico $301; all other countries $555; single copy price $25. To Subscribe: 20/20, PO Box 61, Congers, NY 10920-0061. For subscription information call: 877-529-1746 (USA). Outside USA call 845-267-3065. Or email us at 2020mag@cambeywest.com. Non-paid subscriptions to 20/20 are limited to optometrists, opticians, ophthalmologists, and buyers and key executives at retail chain store headquarters. All other individuals are eligible for subscriptions at the above annual rates. Payment must accompany your order. Advertising: Send all film with proofs to: Jobson Medical Information LLC, New York, NY 10013-1678. Postmaster: Send address changes to 20/20, PO Box 61, Congers, NY 10920-0061. Canada Post: Publications Mail Agreement #40612608 Canada Returns to be sent to Bleuchip International, P.O. Box 25542, London, ON N6C 6B2 Notice: Jobson Medical Information LLC does not accept responsibility for the advertising content of the magazine nor for any claims, actions or losses arising therefrom. Products and services advertised within this publication are not endorsed by, or in any way connected with, Jobson Medical Information LLC. We make every effort to report manufacturers’ news accurately, but we do not assume responsibility for the validity of news claims. If you are interested in ordering reprints of any articles that appeared in this issue please contact Wright's Media at 877-652-5295 or jobson@wrightsmedia.com.
The moment your patients can enjoy their digital devices without worry. ZEISS DuraVision BlueProtect.
NEW FROM
ZEISS
// PEACE OF MIND MADE BY ZEISS
Enhanced protection from blue-violet light
World-class anti-reflective lenses with blue light protection. Introducing ZEISS DuraVision BlueProtect. Give your patients peace of mind and healthier eyes by providing them with blue light protection and top-of-the-line AR performance. • Advanced blue light filtering • Excellent clarity • Maximum durability
Visit www.zeiss.com/duravision to find out more about ZEISS DuraVision BlueProtect. ©2015 Carl Zeiss Vision Inc. DuraVision is a registered trademark of Carl Zeiss Vision GmbH. DuraVision products are designed and manufactured using Carl Zeiss Vision technology. US Patent 6,852,406. Other patents pending. Rev 06/15
L I L LY P U L I T Z E R C A P T I VA T H E L I L LY G I R L I S F U L L O F S U R P R I S E S . S H E L I V E S E V E R Y DAY L I K E I T ’ S A C E L E B R AT I O N A N D M A K E S E V E R Y H O U R A H A P P Y H O U R . T H E R E S O R T C H I C C O L L E C T I O N R E F L E C T S T H E T R U E I N S P I R AT I O N O F L I L LY P U L I T Z E R W I T H F U N , P L AY F U L , F E M I N I N E S H A P E S A N D C U S TO M C O LO R S . C A P T I VA F E AT U R E S S I G N AT U R E T E M P L E S W I T H A R O P E E N A M E L LO G O P L AQ U E D E S I G N E D E XC L U S I V E LY BY L I L LY P U L I T Z E R A N D I S AVA I L A B L E I N AQ UA H AVA N A , P I N K TO R TO I S E A N D P U R P L E H AVA N A .
ANY THING IS POSSIBLE WITH SUNSHINE AND A LITTLE PINK!
TM & 2015 © LILLY PULITZER® KENMARK. STYLE SHOWN, CAPTIVA.
O R I G I N A L P E N G U I N T H E PAT R I C K T H I S Y E A R O R I G I N A L P E N G U I N I S C E L E B R AT I N G I T S 6 0T H A N N I V E R S A R Y A S O N E O F A M E R I C A’ S M O S T I C O N I C B R A N D S . T H E E Y E W E A R C O L L E C T I O N B OA S T S R E T R O - M A D E - M O D E R N S T Y L I N G F O R A M A N W H O I S T R U LY A N O R I G I N A L . T H E PAT R I C K C O M E S I N B L AC K , TO R TO I S E A N D M O N U M E N T G R E Y/ B LU E .
© 2015 KENMARK. STYLE SHOWN, THE PATRICK.
SPY GUARANTEES YOUR CUSTOMERS WILL BE HAPPY WITH THE BEST LENS ON THE PLANET. LEARN MORE ABOUT HAPPY LENS AND HAPPINESS GUARANTEED AT SPYOPTIC.COM/HAPPY.
did you know... 66% of women and 54% of men aged 16-24 consider Sperry a hot brand? Sperry was ranked third out of eight of the most sought after and loved lifestyle brands ranked in 2015.
B RAN D NAM E S YOU CAN B E C ON F I DE NT ABOUT C A L L U S AT 8 0 0 - 2 4 3 - 6 3 5 0 | L A M AYA M E R I C A . C O M
CONTENTS AUGUST
PUBLISHER/CEO Marc Ferrara VP, ADVERTISING SALES Dennis Murphy DIRECTOR OF EDUCATION AND TRAINING Vincent Priore DIRECTOR OF DIGITAL PRODUCTS James DeMatteis REGIONAL SALES MANAGER Amanda Churchill VP, MARKETING Nancy Ness MARKETING MANAGER Nogah Jones MARKETING COORDINATOR Gillian Mulhere PRESIDENT, ECP BUSINESS SERVICES William D. Scott PRESIDENT, FRAMES DATA Tom Lamond PRESIDENT, JOBSON INTERACTIVE Joe Savarese VP, NEW BUSINESS DEVELOPMENT Al Greco SENIOR VP, EDITORIAL DIRECTOR Marge Axelrad VP, CREATIVE SERVICES AND PRODUCTION Monica Tettamanzi JOBSON OPTICAL RESEARCH DIRECTOR Gerry Fultz DIRECTOR, CE PROCESSING Regina Combs DIRECTOR, NETWORK/SYSTEMS SERVICES Pierre Gascon TECHNICAL SUPPORT COORDINATOR Rey De Guzman TECHNICAL SUPPORT COORDINATOR James Li VP, CIRCULATION/DISTRIBUTION Emelda Barea CIRCULATION MANAGER Micki Laporte
D E PA R T M E N T S CEO, INFORMATION SERVICES DIVISION Marc Ferrara
33 UPFRONT
Jonathan Adler’s Vibrant Vision; Hall of Frames; Street Seen; QSpex Ranked Among Atlanta’s Top Workplaces; An Innovator of Accessories: Sanford Hutton; Envision announces Envision Conference 2015 performers; and What Eye Hear.
104 WHAT’S NEXT
Line extensions from Sàfilo, Lafont, Marcolin USA and WestGroupe.
SENIOR VICE PRESIDENT OF OPERATIONS Jeff Levitz SENIOR VICE PRESIDENT OF HUMAN RESOURCES Lorraine Orlando Classified Ad Sales: (888) 537-4858 sales@kerhgroup.com CE Customer Service: (800) 825-4696 EXT. 1 Subscription Inquiries: (877) 529-1746
108 NEW PRODUCTS
Europe — Cecilia Zanasi; E-mail: Cecilia@studiozanasi.it
Miniature Muses and Girls Just Wanna Have Fun; and this month’s Basics captures your young customers’ attention.
46 CE PLUS
Sunwear: Filters and Color
110 L&T NEW PRODUCTS
95 WHAT’S RIGHT NOW
Shamir Insight’s Glacier Plus UV, VSP Optics Group’s Sharper Image TechShield; and more.
Highlights of the pint-sized eyewear from this year’s KidsBiz.
26
EDITOR-IN-CHIEF
96 WHAT’S NEW
28
THROUGH MY LENS
Spotlighting the latest collections from Teka, Modo, Modern Optical, ClearVision and Gazal Eyewear.
30
ASSOCIATE EDITOR
18 • August 2015 20/20
1 2 0 PRODUCT GUIDE 1 2 8 PARTING GLANCE
20/20 magazine encourages submissions of product news and information. Press releases and photography can be submitted via mail or email. Any photos and images sent by email must be high-resolution (300 dpi) JPEG, EPS or TIFF with an image size of at least four inches by four inches. Standard photo images must be of high quality. All mailed submissions should be sent to the attention of the appropriate editor. All information and photography becomes the property of 20/20. Questions? Email Editor-in-Chief James J. Spina at jspina@jobson.com.
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www.1-800-OptiSource.com | 1-800-OptiSource (678.4768)
Since 2001, The AIRLOCK Collection has consistently offered a wide array of shapes, colors and premium materials for men and women. With dozens of designs to choose from, there is an Airlock style to complement every face and personality. The AIRLOCK II collection features the Dual Compression Mounting system, providing faster fabrication time and no notch lens edges.
Today, AIRLOCK eyewear remains focused on minimalistic styling with sleek and modern designs. The new Endless Collection for men is lightweight and durable seamlessly blending sophisticated design with high quality materials. Sculpted titanium temples feature a tri-color silicone sleeve in a variety of vibrant, contrasting tones, with a unique metal cap detail for a contemporary feel.
MAXIMUM MINIMALISM
COLORTHIN Calvin Klein introduces the newest evolution of this successful capsule collection. Version 3.0 focuses on the metal range, where a tonal plastic inlay has been inserted into the eye rim. The inlay adds an extra richness of color, while providing more exibility and protection to the lens. Extreme lightness and comfort combined with classic styling and a strong color palette is what makes COLORTHIN Calvin Klein so appealing. Always modern and always minimal, Calvin Klein continues to introduce designs that keeps them at the forefront of optical fashion.
Š 2015 Calvin Klein, Inc. Produced and distributed exclusively by Marchon Eyewear, Inc.
THE NEW L778S FRAME IS THE FIRST FOLDABLE MODEL IN THE LACOSTE EYEWEAR COLLECTION. ALIGNED WITH THE BRAND PHILOSOPHY, THE STYLE EMPHASIZES LACOSTE’S DNA WITH ITS COMFORTABLE AND FUNCTIONAL DESIGN. IT SEAMLESSLY BLENDS SPORTSWEAR WITH A COOL, DYNAMIC AND CONTEMPORARY AESTHETIC. THE FRAME IS CUSTOMIZED WITH THE CROC LOGO FEATURED ON BOTH TEMPLES ALONG WITH THE LACOSTE LOGO ENGRAVED ON THE INNER METAL BRIDGE. AVAILABLE IN THREE COLORS: BLACK, BLUE AND MATTE BLACK WITH BLUE FLASH LENSES.
#LIFEINAPOCKET
EDITORIN-CHIEF
EYE CARE. HOPE YOU DO TOO. Kids can be tough. They want to do it all by themselves and yet… they want you to do it all for them… in… EVERYTHING. That’s the deal, and it plays out in all hands from school to play to what they wear and what they want to be in life. And… it plays out that same way when it comes to eyecare and eyewear. These 13-plus years with my son Gram have been the most precious moments of my whole life. Parenting is a gift, and it comes with massive responsibilities as valued as the life shared. The love of cars and guitars is the fun side of my relationship with Gram but in a fond look back on our life of shared milestones, I’ll never underestimate the intense bond we’ve also had over ALL of his visions… the ones that are dreams or goals AND the reality of his being able to actually see to the best of his ability as nurtured by his vision therapist, all of the optical pros administering to his constant eyecare needs AND his own developing awareness of what it takes to maintain and maximize his ability to see as perfectly as humanly possible. Wander back to this issue’s Parting Glance page, and you will see one keen aspect of this young man’s optical health. He AND his close buddies, Finn and Eamon, are always decked out in the best sunglasses. From casual to cool to extreme in sport (THAT would mostly be his buddies, deeply engaged in a variety of human challenges from extreme camping expeditions to hardcore mountain biking), these young dudes know the incredible importance of performance-enhancing sunglasses. Children’s eyewear is a top priority for 20/20. Our edit calendar is thick on kids come early summer, first with the demands of our yearly KidzBiz supplement in July, followed in total reinforcement by this August 20/20 deeply devoted to children’s eyewear. Where do YOU stand in regard to the eyewear and eyecare needs addressed here? Of course I could bring up the power of this niche in the market as an opportunity well worth mining but the responsiveness goes far beyond that. The top line on your obligated eye chart should be the sight of our children. THAT line represents your future as well as theirs. It is constantly staring you in the face. Smile right back at it. Children love a sincere smile. They truly want to take that first step with you so they can then see all the rest of that stairway to a life well and beautifully envisioned.
• James J. Spina
Editor-in-Chief jspina@jobson.com 26 • August 2015 20/20
www.ogieyewear.com
|
888.560.1060
THROUGH MY LENS
BLUE LI GHT: MORE T HAN MEETS THE EYE Our understanding of blue light’s effects on the human body is growing every day, as medical and scientific researchers continue to investigate this vast, complex subject. That’s a good thing, since most of us are being exposed to increasing amounts of it from both natural and artificial sources. In the optical industry, the discussion of blue light naturally centers around its potentially harmful effects on the eye. However, there’s much more to blue light than meets the eye, as I learned when I attended the recent Blue Light Symposium in New York City. The two-day event, organized by the International Blue Light Society and sponsored by Jins, the Japanese optical retailer and eyeglass manufacturer, featured presentations by ophthalmologists, sleep specialists and
researchers from universities in Japan, France and the U.S. In his opening remarks, the symposium’s chairman, Kazuo Tsubota, president of the International Blue Light Society and a professor of ophthalmology at Keio University School of Medicine, Japan, said the advent of efficient LED lighting, electronic devices and an increase in late-night working hours is causing humans to be exposed to more artificial light than they have ever been before. Consequently, there is an increasing need to discuss and address issues surrounding the effects of artificial lights, particularly LEDs, on the human body, according to Professor Tsubota. Other speakers at the Symposium discussed a wide range of topics, including the adverse health effects of nighttime
lighting; sleep disorders; the effects of light on circadian regulation of melatonin and its consequences for human cancer signaling, metabolism and growth progression; retinal photo-damage; dry eye; and computer usage, eyestrain and eye protection. Clearly, there’s a lot more that needs to be understood about blue light on many different levels. However, if you’d like to learn how to “Be the Blue Light Expert for Your Patients,” watch a video of my conversation with prominent optometrist Tommy Lim, OD, posted on Review of Optometric Business’ website www.reviewob.com.
• Andrew Karp Group Editor, Lenses and Technology akarp@jobson.com
IS THERE A LITTLE VOICE TELLING YOU THAT YOU CAN MAKE A BIG DIFFERENCE?
®
Crizal for Kids can start all your young patients on the right path to their best possible vision and protection. As an EyeCare Professional, you have the ability to affect how children see their world, and consequently, how ® they perform in school, sports and play. Crizal for Kids lenses give your young patients a clear advantage and are specially formulated for all life’s little moments.
®
Crizal for Kids lenses resist:
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New 51 mm eyesize for patients between the ages 5-12
Crizal.com ©2015 Essilor of America, Inc. All rights reserved. Unless indicated otherwise, all trademarks are the property of Essilor International and/or its subsidiaries. LZAL201170
ASSOCIATE EDITOR
IT’S ALL FUN AND G AMES Let me start off by saying, I have terrible vision. I always have and probably always will. Growing up, trips to the optometrist were my least favorite thing in the world. Each time I had to get a stronger prescription and pick out a new pair of frames. By the time I hit middle school, I officially hated wearing my glasses. I was a tomboy growing up—fashion was at the bottom of my list of important things, while being comfortable was at the top. So when it came to choosing eyewear, I selected whatever would get me out of the doctor’s office as soon as possible. More often than not, I ended up wearing small and exceptionally boring metal frames that still haunt me to this day. I was never interested in searching for frames that complemented my face or style. I was more focused on my hatred toward having to wear glasses in the first place. As I got older, I wish I could say my choice in eyewear changed, but it stayed relatively the same. Eventually, my involvement with multiple sports caused me to turn to contact lenses rather than
purchasing appropriate sport frames. By the time I was in high school, you would never catch me wearing my glasses. Now when I look back at childhood pictures, the only thing I notice about my appearance is my eyewear. I regret not spending more time searching for the perfect style that made me feel comfortable and enthusiastic. I have some sage advice for you… do NOT let this happen to your young patients. Going through kids’ product for this month’s issue and our KidzBiz supplement, it reminded me that I wish I paid more attention when choosing my frames. I’m sure there were hundreds of different styles I could have chosen from when selecting my frames but I was insistent on making my trips to the optometrist as quick as possible. Kids’ eyewear does NOT need to be boring. This is something I quickly learned while the 20/20 editorial and art teams gathered together for our monthly product reviews. These small specs bring extreme personality and style to the faces of kids of all ages. The
styles that immediately caught my attention were those that represented popular kids’ characters, candy brands and television shows. With small designs and logos that signify certain aspects of these brands, kids are easily allowed to express their interests and hobbies. I for one know a few adults who would be extremely interested in a “F.R.I.E.N.D.S.” themed frame. It’s important to make eyewear fun for your kid patients. I think if my experiences would have been a little bit more enthusiastic and interactive, then I would have been more inclined and excited to pick out frames and learn about various types of eyewear. Show kids everything you have to offer… even if they don’t seem excited; it’s your job to get them there. Ask them what their favorite things are, and I’m certain you’ll find a match in your dispensary. • Victoria Garcia Associate Editor vgarcia@jobson.com
DON’T JUST SHOWCASE MERCHANDISE, ACTUALLY IMPROVE YOUR BOTTOM LINE. Offer your patients the convenience of shopping online from their trusted eye care provider and even use their vision benefits.
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UPFRONT AUGUST
EDITED BY CHRISTINE YEH
VIBRANT
VISION It would be an impossible feat to categorize Jonathan Adler under one specific moniker. A business owner, designer, potter, world traveler, dog owner, interior designer, husband, author and reality television judge are just a few that come to mind. Finding his love for pottery at the age of 12, Adler began creating pieces that echoed his interests and surroundings. He spent most of his youth throwing pots in his family’s basement and took this passion to college where he studied semiotics and art history, but spent most of his time crafting pottery. After moving to New York City, where he worked as an assistant in the entertainment industry for three years, Adler decided it was finally time to combine his passion and career into one. It might not have helped that according to Adler, “I literally got fired from every job I ever had in my life. That’s why I decided to start my own company. I’m incapable of working for anyone else or doing anything else.” Adler began teaching classes at a local pottery workshop in exchange for studio space to create his first Continued on page 38
August 2015 20/20 • 33
UPFRONT
4
HALL OF
3
FRAMES BY PATRISHA HOLLY ZABRYCKI 1
2
MONOCHROME MOMENT Talk show host Ellen Degeneres (1) shows her shades of gray while wearing John Varvatos crystal frame style V774 from Base Curve/A Luxury Division of Rem Eyewear…
IN THE ZONE Star of Broadway show “Skylight,” actress Carey Mulligan (2) makes her way through the city streets wearing Lanvin sunglass style SLN631 from De Rigo Vision… INDIE IDOLS Tanlines band member Eric Emm (3) showcases the modern rocker appeal in Converse Jack Purcell Y008 from Rem Eyewear…
ON THE EDGE While taking in the hits at this year’s Glastonbury festival, Brit “It” gal about London town Poppy Delevingne (4) wears Jimmy Choo Sophia sunglasses from Sàfilo… AWESOME AUSSIE Golf legend Greg Norman (5) looks sharp while wearing classic sport wrap style G4619 from the Greg Norman collection from Aspex Eyewear…
5
MOVING ON UP Rising star Katherine McNamara (7) expertly pairs her bold florals with John Varvatos gray crystal frame style V602 from Base Curve/A Luxury Division of Rem Eyewear…
DAP PPER DUDE D DE Star off ABC’s sitcom “black-ish,” Anthony h Anderson d n (8) ( ) makes a es a sartorisa o al sta atement in Sean S John h style y e SJ145S S ffrom Marchon h Eyewearr.
8 6
7
34 • August 2015 20/20
Photograph of Poppy Delevingne © Alistair Guy ; photograph of Bradley Cooper © Getty Images
COURT-SIDE SPLENDOUR While attending the 2015 French Open, actor Bradley Cooper (6) wears Carrera New Champion sunglasses from Sàfilo…
A LTA I R VISION EXPO WEST, LAS VEGAS
UPFRONT
SEEN
1
STREET PHOTOGRAPHED BY CHRISTIE WALKER C W
36 • August 2015 20/20
EYE LOVE TO LIVE SO PLEASANTLY: How perfect that our annual Kidz Street Seen is dedicated SPECifically to making the point that when it comes to ANY “Sunny Afternoon” for ANY child in ANY season, children deserve full sun protection. —James J. Spina
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ICD-10? Let us help you put the pieces together.
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Are You ICD-10 Ready? Whether you’re a current customer using one of our on-premises or cloud solutions, or are looking for a new solution, Eyefinity has options for you. See how you can prepare for ICD-10 at www.eyefinity.com/ICD10.
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‹ (\HÀQLW\ ,QF $OO ULJKWV UHVHUYHG (\HÀQLW\ DQG 2IÀFHPDWH DUH LV D UHJLVWHUHG WUDGHPDUNV RI (\HÀQLW\ ,QF ([DP:5,7(5 LV D UHJLVWHUHG WUDGHPDUN RI Marchon Eyewear, Inc. -2% '5
UPFRONT
VIBRANT VISION – Jonathan Adler Continued from page 33 collection of pottery which he presented to Barneys New York in 1994, who not surprisingly, immediately placed an order for his work. And then began the evolution of Jonathan Adler. A few years later, he opened his first store in the Soho district of NYC, which originally catered only to pottery but quickly escalated to home furnishings. Now with more than 25 stores, Adler has spread his inspiring creativity across the world, while adding even more style and glamour along the way. With what seems like a never ending resume, Adler has recently added eyewear designer to his list of monikers. The debut Jonathan Adler Eyewear collection from Rem Eyewear features women’s sun and optical styles that incorporate the designer’s spunk and powerful color palette. Similar to his other collections, Adler finds inspiration from luxe lifestyles, mid-century modern design and global pop culture, among many other creative avenues. Adler believes style is “whatever makes you feel good and puts pep in your step.” He shares with 20/20 how he incorporated his style and design aesthetics into the Jonathan Adler Eyewear collection. —Victoria Garcia
JONATHAN ADLER 304
20/20 : What are certain design elements from your home furnishing collections that can be found in your eyewear styles? Jonathan Adler: I incorporated my favorite colors, patterns and silhouettes into the collection. The Santorini style also features campaign hardware on the temples, which is modeled after the hardware from some of my furniture pieces in our collection. How do you share your brand identity within your eyewear? It goes beyond incorporating certain colors, patterns or silhouettes. I want to imbue everything I make—including eyewear— with a spirit of modern American glamour.
JONATHAN ADLER Waikiki
What is your favorite part of designing? Being able to bring the crazy ideas in my head to life. Giant brass finger sculpture? Yes. Giant lucite nose? Why not? Where did you find the inspiration behind the names of each frame? Each piece is named after one of my favorite jet-set locations—Acapulco, Capri, Waikiki, Positano, Palm Beach and Santorini. Eyewear can transport you—put on a pair of oversized shades, and you’re suddenly Jackie O in Capri.
JONATHAN ADLER 300
What inspired you to start an eyewear collection? I’m obsessed with eyewear. Eyewear is glamour. Eyewear is style. Glasses can make or break a guy or girl, so I’m excited to be playing in this world.
QSPEX RANKED AMONG ATLANTA’S TOP WORKPLACES
A QSpex employee inspects a pair of lenses before they are delivered to a customer.
38 • August 2015 20/20
QSpex was recently selected as one of Atlanta’s Top Places to Work by The Atlanta Journal-Constitution (AJC) and ranked number 36 in the Top 75 Small Workplaces. The Top Workplaces are determined based solely on employee feedback. The employee survey is conducted by the AJC and WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. Over 1,000 companies in the Atlanta area participated in the survey. “We are very proud of this award and what it stands for,” says Kathy Hoover, vice president, human resources for QSpex. “It validates our success in creating a culture of hardworking, dedicated employees who truly enjoy coming to work each day and feel genuinely appreciated.” Brett Craig, president and CEO, comments: “QSpex strives to create an environment where employees feel valued and appreciated while encouraging open communication. We are pleased and honored that our efforts have been appreciated by our employees and recognized by the AJC. This fuels our belief that a positive corporate culture has a direct influence on employee performance and engagement. We remain committed to protecting and cultivating this culture as we continue to grow and scale our company.” —Andrew Karp
WX MOXY
FOR WORK. FOR PLAY. FOR LIFE.
Wiley X is the only premium performance sunwear brand whose entire line meets ANSI safety standards. That’s in addition to removable Facial Cavity™ Seals with our Climate Control styles; rubberized nose and temple tips with our Active Series and bold, aggressive looks with the Street Series line. Your customers stay protected with Rx-ready eyewear that’s stylish and comfortable enough to be worn anywhere.
WX TIDE 1.800.776.7842 // WILEYX.COM Dealer Ordering
WX PEAK
UPFRONT
AN INNOVATOR OF ACCESSORIES Fashion is rudimentary without considerable incorporation of accessories. That being said, those who contribute to the accessories industry are especially appreciated by eyewear fanatics, such as 20/20, since eyewear is certainly one of the most popular items to accessorize with. Sanford Hutton, founder and CEO of Colorss n in Optics, was honored at this year’s Fashion Accessories Benefit Ball for his lifelong contri-butions to the industry, receiving the reputablee 2015 FABB Achievement Award. “I was trulyy B thrilled and humbled to receive the 2015 FABB as Achievement Award from an industry that has shaped my life,” Hutton states. ny, As a 30-year-old family-operated company, ear Colors in Optics has infused the American eyewear nd industry with a perfected use of vibrant hues and ion way of trend-setting. “It was my vision and passion to introduce something entirely new—something that would ignite excitement and establish eyewear as a ‘must have’ fashion accessory,” says Hutton. “That something was color, which became the hallmark of our brand.” While accepting the honor, Hutton acknowledged many of the
Sanford Hutton with the FABB Award and Larry Zakarian of FABB
The Colors in Optics family: Hutton and wife Rhona with Jade Hutton Pike and William Pike
brands he currently collabor collaborates with including Steve Madden, Jessica Simpson, Rocawear and Vince Camuto, to name a few, as well as his signature Colors in Optics Original Vintage Collection. Hutton has now joined the list of notable bold innovators who have received the FABB Achievement Award including Kenneth Cole, Steve Madden and Nine West. —Lainey Johnston
BLESSING OFFOR, BROOKE FOX TO PERFORM AT 2015 ENVISION CONFERENCE Envision announced that Blessing Offor and Brooke Fox eliminated in the “Battle Rounds,” after three have signed on as the featured entertainment for Envision appearances. His debut album “Roots” dropped Conference 2015, to be held Sept. 9-12 at the Grand Hyatt in February with a mix of pop, R&B, soul and ballads, in Denver. The nationally acclaimed musicians, both of including an ode to his seeing-eye dog. whom are visually impaired, will perform on Friday, Sept. Fox, who serves as President of Visionary Media, is an 11 from 6 to 8 p.m. In addition to playing music, Fox will award-winning Brooklyn-based vocalist, pop songwriter, make a brief presentation on Visionary Media and remain theatrical composer, lyricist and international performance Blessing Offor throughout the evening to answer questions and converse artist. Born with albinism, a genetic trait causing lack of with assembled guests and attendees. pigment and legal blindness, she is extremely nearsighted Visionary Media (www.visionarymedia.org) is a New and sensitive to light. Despite these conditions, she has York City-based 501(c)(3) nonprofit organization created in often stood in the spotlight as she embarked on a suc2006 to provide resources, training and opportunities for cessful musical career. A graduate of Berklee College of musicians who are blind and visually impaired. Offor, a Music’s songwriting program, she has performed acoustic Nigerian-born performer who went completely blind at pop around the globe and has been heard on national age 10 after being born with total vision loss in one eye television and radio broadcasts. and extremely limited vision in the other, is one such Envision’s 10th annual conference will provide a multiBrooke Fox musician. Since 2010, he has been affiliated with and has disciplinary forum for the exchange of ideas and information participated in the organization’s artist showcases and songwriter on approaches to low vision rehabilitation. Over four days, ophthalmolworkshops and connected with numerous industry mentors. He first ogists, optometrists, occupational therapists, researchers, academics delved into music as a means of adjusting to his blindness, creating and other vision care professionals will attend sessions, view exhibits an outlet to connect socially with the world. Now a resident of New of the latest low vision products and services, and share knowledge York City, the 25-year-old performer plays multiple instruments, sings from around the globe in an effort to improve approaches to minimizing and composes his own songs and is a rising star in the pop/soul the adverse impact of vision loss. Full details of the 2015 program are genre. He appeared on Season 7 of NBC’s “The Voice,” where he was available at www.envisionconference.org. —AK
40 • August 2015 20/20
THE BIGGEST RAVES ABOUT OUR NEW YOUTH FORCE™ LINE HAVE BEEN COMING FROM GROWN-UPS
What Eye Care Professionals Are Saying About Youth Force™: Lisa
NC
Good looking. Far superior to any other kids line. LOVE!
Karen
GA
Flying off the shelves! We sold 3 pair in the first two days and for a small office that is great!
Alesha
CA
Love! Very cute and sturdy.
Megan
NC
Love the various sizes, temples and bands. Love that both the glasses and goggles come together as one.
Lindsey
ND
Very impressed! Best feature is ability to wear under a football helmet.
Julia
TX
Overwhelmingly awesome response! Will be placing another large order soon.
Stacia
AZ
Love the line…will be selling off competition and adding Youth Force to all locations.
Donna
NV
The kids love them!!!
Misty
NV
Those are awesome! I show them over the competition because of all the options.
Mike
NY
Love over the competition - better looking, better design. Pt’s Very Happy!
Karen
TX
OMG! I love them! I’m impressed!
Eye Care Professionals are loving our new Youth Force™ ASTM F803 rated Sports Protective Eyewear line. Please call us to discuss how Youth Force™ can make both kids and their parents happy patients at your practice.
1.800.776.7842 // WILEYX.COM
WILEY X, the WILEY X Eyewear logo, WX, the WX Eyewear logo, the WX WILEY X logo and product names are trademarks or registered trademarks (marca registrada) of Wiley X, Inc., in the U.S. and other countries. Logos: © 2007-2015 Wiley X, Inc. All rights reserved. Copyright © 2015 Wiley X, Inc. All rights reserved.
UPFRONT
What Eye
HEAR
u Maui Jim Adds Miguel Ángel Jiménez to its Team of Ambassadors… Maui Jim announces the addition of
Spanish professional golfer Miguel Ángel Jiménez to its team of ambassadors. Jiménez holds the record as the oldest winner of the European Tour when he won the Open de España in 2014.
BY VICTORIA GARCIA u Brazilian
u Altair Announces Global Licensing Agreement with Cole Haan… Altair Eyewear has announced a
multiyear global licensing agreement with Cole Haan Eyewear to design, distribute and manufacture both ophthalmic and sunwear collections. u Marchon
Extends Global Licensing Agreement with Nike… Marchon Eyewear announces the long-term extension of its licensing agreement with Nike, Inc. for the exclusive production, design and worldwide distribution of Nike optical and sunglass collections. u Legacie,
the Luxury House of B. Robinson and ClearVision Announce Partnership… ClearVision Optical and Legacie, the Luxury House of B. Robinson have announced a partnership for the domestic distribution of the Revo brand to the optical channel, which will begin in January 2016. u ClearVision
Wins Deals of Distinction Award…
ClearVision Optical was recently honored in the Executives’ Association of New York City’s (EANYC) inaugural Deals of Distinction Awards for its philanthropic efforts for Big Brothers Big Sisters of Long Island. The Deals of Distinction program recognizes the area’s most accomplished executives and the transactions and partnerships that have made their organizations better.
Professional Soccer Player Neymar Jr Stays on as Police Brand Ambassador… Police has announced that Brazilian professional soccer player Neymar Jr will stay on as brand ambassador for two more years. In 2014, the Police Eyewear collection from De Rigo Vision dedicated a special style to the athlete. u Adlens Announces New Partnership with Triumph Optical… Adlens has announced a new
partnership with U.S. optical distributor Triumph Optical, who will facilitate the sales of Adlens instant eyewear products and have exclusive distribution in Southern California. u Vuarnet Announces Collaboration with Clare Vivier… Vuarnet has collaborated with Clare Vivier for an
exclusive limited edition sunglass model. The style merges the two French heritage brands together and will be available for purchase at Clare V. boutiques and on the brand’s website. u SALT.
Optics Collaborates with Outerwear Company AETHER… SALT. Optics has teamed up with technical outerwear company AETHER to create two limited-edition sunglass styles, the Scout and the Explorer, created with the motorcycle rider in mind. u Hilco
Vision Announces New CEO… Hilco announces the retirement of Bob Nahmias, the CEO for the past 17 years, as well as the addition of a new CEO Ross Brownlee.
ENVISION A WORLD WHERE EVERYONE DIAGNOSED WITH CANCER IS A SURVIVOR. Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization. Stand Up To Cancer and Stand Up To Cancer brand marks are registered trademarks of EIF.
Show your support for Stand Up To Cancer when you wear SU2C Eyewear. For more information please call 800.393.0078
IMAGEWEAR 800.414.7656
WALMAN OPTICAL 800.863.2759
Model: 50071 SI
IS YOUR PROFITABILITY
KEEPING YOU UP AT NIGHT? WE CAN HELP you implement a plan to grow your business starting with Transitions® lenses. Call your Essilor Brand Sales Consultant at 1-800-237-8725, ext 1215, to learn more!
©2015 Essilor of America, Inc. All rights reserved. Essilor is a registered trademark of Essilor International. Transitions and the swirl are registered trademarks of Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure and lens material. 6/15
Y O U R M O N TH LY G U ID E TO S TAF F TRAINING OUTSIDE THE BOX
Plus
SUNWEAR: Filters and Color
COLOR THROUGH SUNGLASSES Do we see all colors as they actually are? Do we agree on the names of all colors, or see them as the majority of people see them? It’s actually pretty close but color may be slightly different for each of us as a result of what’s received by the cone receptors, illumination, perception and our own personal visual development and age. That makes for slight differences. For example, as the sun’s intensity changes during the day, color also changes but our eyes adjust pupil size for chromatic consistency so that all colors still look the same. Now add a pair of sunglasses of normal tint, and color is shifted depending on the filter color. The colors seen are skewed, noticeable at first, a surprise for the brain but after a short time, the skewed difference is ignored; however, colors remain shifted. A tinted or polarized lens shifts the white point, altering the tones of any variety of colors, more reddish from brown tints, green or blue shifts from gray-green or gray-blue lenses, etc. —Mark Mattison-Shupnick, ABOM
EDUC ATE
CUSTOMERS By Michelle Fleischer
Organizations endorsing UV protection using sunwear
After decades of listening to the annual spring sunglass commentators trotting out gray again and again as the “best” sunglass tint, let’s take a close look and see if this old wisdom is really the best consumer advice we can offer. Sunlight that is filtered by a gray lens leaves the eye’s response curve to color unaltered. Colors retain their natural relationship to each other, and traffic signal recognition remains the same as natural vision—for the “average” person. But in order to enhance our eye’s visual response, we’ll need to emphasize the edge of objects through an alteration of how the eye responds to color. 1. Change overall brightness (stimulus amplitude—changing the overall intensity of the light. 2. Change how
AVOID
we perceive certain colors (changing the stimulus values in selected parts of the spectrum)—we can improve visual recognition of a color-edge border by enhancing the target’s primary color and/or by suppressing the color’s adjoining surround. By changing the spectral relationship between colors, selectively absorbing some wavelengths more or less than others, sunglass tints can emphasize or suppress the eye’s response to certain wavelengths. This creates a different firing pattern for the cone receptors, and the brain will process this change as edge enhancement. That means different lens filters can be tailored to enhance the visibility for selected activities, such as golf, tennis, clay shooting or even computer usage.
(S)UNFAMILIA R ITY
Help your customers not only protect their eyes from harmful rays, but also to enjoy comfortable, fatigue-free viewing and improved vision in their chosen leisure or sports activities. Avoid (s) unfamiliarity, which is the tendency to repeat and reinforce the same old tint recommendations year after year. We can start by challenging the “wisdom” of the general media each spring and explain how new technology is providing clear reasons to build a sunglass “wardrobe.” By doing so, you will earn and build client trust and loyalty, which are the building blocks of repeat business and your future success.
For more information about frames, go to the Opticians Handbook at www.opticianshandbook.com or the online CE “Premium Sun Selling” at www.2020mag.com/ce.
46 • August 2015 20/20
Photo ©iStock.com/JobsonHealthcare
The best prevention against UV rays is not just sunglasses in general; it is high quality, premium UV-blocking sunwear. Who says so? The most respected optical organizations across America. It is all over the media as well—even Dr. Oz has promoted sunwear that absorbs UVA and UVB. For example, see www.uhc.tv/uhc_video/keeping-eyes-healthy.
IMPROVING VISION BY ENHANCING EDGES
EYES / LENSES / FITTING LENSES / FREE-FORM / FRAMES / SUNWEAR / PATIENT SOLUTIONS / IN-OFFICE / STANDARDS
Plus COLOR
SUNWEAR: Filters and Color
PREFERENCE
VISIBLE:
BLUE LIGHT AND GLA R E
High Energy Visible (HEV) light, i.e., blue light, when accumulated over a lifetime, is of concern because the shortest wavelengths of the visible spectrum contain significant energy. HEV light is powerful enough to injure human cells, mainly through the production of oxygen free radicals. Extended exposure to HEV blue light, like UV radiation, can also cause damage to the eye and the skin around the eye. Glare from too much visible light always reduces clear and comfortable vision. It can be as simple as the reflections off the back of a sun lens that interrupt clear vision; to a super bright sunny day, to that blinding reflective
flash off the dewy wet pavement while driving on a sunny morning. Glare causes squinting, eye fatigue and reduced vision. A baseball player needs to see accurately when searching for the ball against a blue or overcast sky; a skier must pick out the ice and moguls at speed; and when fly fishing, seeing how the fly just touches the surface of the river may be the difference between fish or steak for dinner. Professional drivers, like mom and dad, need all the visibility they can get with the right pair of sunglasses. Seeing clearly, with the best contrast, can sharpen reaction time.
LENSES Lenses are the other half of sport eyewear protection. Lenses must be polycarbonate for ASTM impact compliance and therefore will also be 100 percent UV-absorbing. For other non-ASTM covered sports, polycarbonate and Trivex material are the material choices.
Remember that the child’s eye is more transparent to UV radiation so quality outdoor lenses like photochromics and polarized lenses make a real difference. For more background about UV and children, visit 2020mag.com/ce for the CE “A Focus on Kids’ Eye Health.”
DEVELOP A SPECIALTY: TINTED SPORTSWEAR LENSES FOR INDIVIDUA L SPORTS Most practices sell sunwear and educate patients on the importance of protecting their eyes from the sun. But many still do not sell a selection of tinted sunwear customized for the particular sports or activities patients participate in. Offering tinted sunwear for sports ranging from golf to hunting is a low-cost way to show patients you care about their unique needs, including finding solutions that suit their individual lifestyle. Wearing sunglasses on a bright day creates a catch-22 for those who enjoy sports. High-quality sunwear protects the eye from damaging ultra-violet rays, but it makes the pupil larger as the pupil dilates behind the darkened lenses. Vision is defined as the brain’s ability to interpret usable light, so if the sunglasses cut down on the amount of usable light, the athlete’s ability to see the playing field is also reduced. Lenses tinted to suit specific sports offer sun protection that enhances rather than reduces the athlete’s ability to see adequately to play the sport well. —Donald S. Teig, OD, FAAO 48 • August 2015 20/20
PEACE OF MIND IN A DIGITAL WORLD INTRODUCING BLUE LIGHT PROTECTION FROM VSP AND SHARPER IMAGE. ®
vspopticsgroup.com ©2015 Vision Service Plan. All rights reserved.
®
FUN STYLING
Careful craftsmanship from premium quality components ensures maximum comfort, safety and durability for cool, active kids.
S STYLE: FLT K 46: VIO OLET LET
Float Kids brings fresh and fun styling to grown-up designs, creating a trendy and colorful collection for kids to call their own. STYLE: FLT KP 240: PINK DOT
NOW YOU CAN ORDER ONLINE. SIGN UP TODAY @ matcheyewear.com | 1-877-88-MATCH | matcheyewear.com
20/20 F E AT U R E S
A U G U S T / 2 0 1 5
You owe it to yourself. You owe it to all of the parents. But… MOST of all: You owe it to every child in your care. They deserve the best eyecare. They deserve the best eyewear. It’s all here. – James J. Spina Photographed by STEPHEN MARK SULLIVAN Art Director:
IRIS JOHNSON Senior Editor:
PATRISHA HOLLY ZABRYCKI Associate Editor:
VICTORIA GARCIA Trend Setting:
JAMES J. SPINA Hair/Makeup:
CHRISTIE LEE/ R.J. BENNETT
FREE-SPIRITED She’s that young girl with the flair for color and the dare of an imagination that says Eye will once and forever rule that runway called... life. DB4K Cupcake from Europa International
Models: ASHTYN, MATTEO, NATHAN AND SIENNA/ALL FROM PRODUCT MODEL MGMT
STYLE FEATURE
| EYEing the FUTURE |
EMPOWERED … Because nothing is more precious than our children. Safe. Secure… and… SO sportily stylish. YOUTH FORCE Flash from Wiley X Eyewear
52 • August 2015 20/20
August 2015 20/20 • 53
STYLE FEATURE
| EYEing the FUTURE |
H E AV E N LY Look Up! THIS is the blue you always want to see when you look at the sky. MARCHONYC KIDS Carly from Marchon Eyewear
54 • August 2015 20/20
STYLE FEATURE
| EYEing the FUTURE |
W H AT ’ S B L A C K A N D W H I T E AND RED ALL OVER? THIS fashionista, ready to rule in that top tier of dare and dear. DOLCE & GABBANA 3231 from Luxottica
56 • August 2015 20/20
DARING AND DOING Simply put, with its TR-90 composition sourced from Switzerland, the new Swing collection from Teka pushes the envelope on flexibility (with both color and style) to new heights. SWING 075 from Teka Eyewear
August 2015 20/20 • 57
STYLE FEATURE
| EYEing the FUTURE |
“ WA T C H I N G ” Y O U R PA R E N T S Tortoise is NOT just for adults anymore. Kidz claim it just in “time.” TMX BY TIMEX Crossed from Kenmark
58 • August 2015 20/20
Changing the world of pediatric eyewear. Again. COMING SOON: Dilli Dalli with IntelliFlex™ Soft Touch Durability and comfort for your littlest patient. Affordability and trust for their parents.
eyewear
Brand B d ID
Frame F Board B d Highlighter Hi hli
•
Suitable for multi-focal lenses
•
Created with proprietary Soft Touch material, providing flexibility, strength and high performance with a pleasant, “soft touch” feel
•
One piece design with no metal parts
•
Built up, flared nose pads provide better fit and comfort
•
Includes an adjustable nylon band available in 2 sizes and 2 colors each
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Excellent “flex” fatigue; frames retain their shape after bending
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Unique flexible temple design offers up and down action; acts like a spring hinge
•
4 flattering shapes in 4 colors each
Cou tte Card Counter C Ca d C
Display Counter Card
Distributed by ClearVision Optical | 800.645.3733 | cvoptical.com | facebook.com/DilliDalliEyewear
STYLE FEATURE
| EYEing the FUTURE |
MODERN (YOUNG) MAN When this lad needs a suit it will likely be bespoke. Oh Boy: stylish to the MAX. KILTER 4005 from Altair Eyewear
60 • August 2015 20/20
STYLE FEATURE
| EYEing the FUTURE |
PRINCESS PRIDE Likely the best in color and shape on the SEEN and BE SEEN. ROCAMBOLE from Lafont
62 • August 2015 20/20
August 2015 20/20 • 63
STYLE FEATURE
| EYEing the FUTURE |
CAN EYE BORROW Y O U R C R AY O N S ! ? ! Kinda perfect that Sandy Hutton rules in the domain of color as befits this legendary brand basically BUILT on a foundation of rainbow delights. CRAYOLA 206 from Colors in Optics
64 • August 2015 20/20
cinzia designs.
C8 I N} - 5 0 4 1 } { C I N - 5 0{ 3
{CIN-5037}
{CIN-5041} B R AC E L E T S BY C I N Z I A
CINZIA DESIGNS E U R O PA I N T E R N AT I O N A L E U R O P A E Y E . C O M | 8 0 0 . 6 2 1. 4 1 0 8
{CIN-5040}
{CIN-5044} B R AC E L E T S BY C I N Z I A
i m a g e s s h o t o n l o c a t i o n : M a tt h ew Ra ch m a n G a l l e r y
STYLE FEATURE
| EYEing the FUTURE |
GROWN-UP ALL RIGHT Now here’s a dapper young fella HAVANA great day. OGI KIDS 319 from Ogi Eyewear
66 • August 2015 20/20
Here’s an EASY TEST... What’s your best choice when it comes to the OPtion of eyewear for children? A. Materials from the best in high-tech
metals to the best in light and bold zyls and acetates. B. Colorations beyond belief. C. A sparkling rainbow of crystal hues. D. Every shape imaginable from the
slimmest of elongated rectangles to the peppiest preppy P3. E. A veritable layer cake of
saturated color team-ups. F. All of the above…
and… MORE. And the answer is… ALL OF THE ABOVE. — James J. Spina
From top: JALAPENOS Only One from A&A Optical; KATE YOUNG FOR TURA K900 from Tura
68 • August 2015 20/20
From top: SPONGEBOB SQUAREPANTS Ahoy! from Nouveau Eyewear; K12 4093 from Avalon Eyewear
70 • August 2015 20/20
HERE’S AN EASY TEST
From top: HARLEY DAVIDSON 117 from Marcolin USA; OCEAN PACIFIC 845 from ClearVision Optical; VERA BRADLEY Rio from The McGee Group; FLY from i-dealoptics; FLOAT KIDS 46 from Match Eyewear
August 2015 20/20 • 71
HERE’S AN EASY TEST
From top: CONVERSE K022 from Rem Eyewear; MENIZZI 3082K from Menizzi Eyewear; TC CHARTON Asian Fit Bruce from Prologue Vision
From top: SUPERFLEX KIDS 144 from WestGroupe; ECO KIDS Lobster 46 from Modo
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HERE’S AN EASY TEST
From top: HELLO KITTY 253 from Eyewear Designs; IGREEN V2.9 from Thema - A Family Factory; KIDS CENTRAL 1658 from Silver Dollar Optical
74 • August 2015 20/20
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MARKETPULSE
| Kids’ Eyewear |
All EYES On the
The eyewear is cute. The kids are adorable. And the stats are serious. Little ones in need of eyewear is a delicate and fruitful element of your business. And there is a wealth of opportunity for your business to lead the market in this crucial segment of the optical arena. In our latest Kids’ Eyewear MarketPulse Survey conducted by Jobson Optical Research, we got the inside track on this growing segment in the market directly from your peers across the country. Selling just one initial piece of eyewear to a pint-sized patient can lead to numerous future sales, so read on for tips and tricks to ensure your youngest customers are happy, well-served and primed for a future of 20/20 vision. —Patrisha Holly Zabrycki
KIDS
MOST HELPFUL IN SELLING EYEWEAR TO CHILDREN (AGE 0 TO 17) 31%
Point of purchase materials
27%
Promotions
12%
Special premiums Vendor partnering on trunk shows, ad promotions, in-school participation/demos
8% 6%
Giveaways
16%
Other
CHALLENGES IN SELLING EYEWEAR TO CHILDREN (AGE 0 TO 17) Minor challenge
Selling sunwear to kids
56%
Getting parents and children to agree on what eyewear to purchase
26%
Catering effectively to the young teen market
20%
Making the eye exam/eyewear purchasing process feel fun for children—differentiating it from other types of doctor visits (getting a shot, etc.) Making children feel like they are participating in the decision-making process
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Not at all a challenge
36%
8%
62%
60%
13%
21%
11%
47%
42%
8%
52%
40%
SOURCE: 2015 Kids’ Eyewear MarketPulse Survey
Major challenge
AVERAGE RETAIL PRICE FOR THE EYEGLASS (FRAME ONLY) BY AGE GROUP 1% 3% 2% 4% 7% 6% 18%
AVERAGE EYEGLASS FRAME SALE PER PATIENT (FRAME ONLY) FOR CHILDREN (AGE 0 TO 17) COMPARED TO 5 YEARS AGO 57%
Stayed the same
55%
$101 to $150
7%
Increased
$51 to $100
47%
40%
30%
20%
11%
7%
5%
Infant/ Toddler (Age 0 to 3)
Kids (Age 4 to 8)
Under $50
36%
64% 67%
56%
$151 to $200
Decreased
8%
Tweens (Age 9 to 13)
2%
Teens (Age 14 to 17)
MOST FREQUENT REASONS FOR REPLACING EYEGLASSES (OR COMPONENTS)
Rx changed
Lenses scratched/ broken
Lenses lost
95%
Frame defective
5% to 10%
3% to 5%
Less than 2%
15%
9%
28%
47%
18%
4% 2% 0% 1%
2% 2%
1% 1% 0% 0%
13%
15% Frame damaged
How to read this chart: 9% of ECPs who dispense eyewear to patients under age 18 stated that more than 10% of all the eyeglasses dispensed at their location were sold to kids (Age 4 to 8).
2% 4%
Teens (Age 14 to 17)
36%
37% 40% Needs an additional pair of eyeglasses
PERCENT OF ALL EYEGLASSES DISPENSED AT LOCATION SOLD TO EACH AGE GROUP More than 10%
89%
5% 9% 7%
13%
Eyeglasses lost
PERCENT OF LOCATIONS DISPENSING EYEGLASSES TO EACH AGE GROUP
98%
Tweens (Age 9 to 13)
21%
11%
6% 4% 2% 2%
32% 26%
37% 31%
46% 46%
Kids (Age 4 to 8)
31%
Infant/Toddler (Age 0 to 3)
53%
61%
37%
45%
Over $200
Want new frame style
Other
METHODOLOGY 20/20 ’s Kids’ Eyewear MarketPulse Survey 2015 was conducted in May 2015 by Jobson Optical Research’s in-house research staff. The 2015 survey sample of 297 independent optical retailers and chain location, who sell to children as well as other age groups, was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. The study was conducted online where participants were recruited by e-mail, and the questionnaire was completed online. Respondents were offered
48%
41% 80%
30% 6%
Kids (Age 4 to 8)
Tweens (Age 9 to 13)
Teens (Age 14 to 17)
Infant/ Toddler (Age 0 to 3)
Amazon.com gift card as an incentive. To purchase
30% 32%
Infant/ Toddler (Age 0 to 3)
the chance to enter a drawing to win a $200
36%
Kids (Age 4 to 8)
Tweens (Age 9 to 13)
the full report, visit www.jobsonresearch.com/ sellingtochildren. —Jennifer Waller
17% 6%
Jobson Optical Research
Teens (Age 14 to 17)
August 2015 20/20 • 77
THE EYES OF A CHILD
n the interest of telling a FULLER story about children and their intensely important vision care, 20/20 decided to team with Sàfilo regarding the important messages you should deliver to your patients when it comes to “eyecaring” for kids. In that regard, please consider these pages as a takeaway you
I
78 • August 2015 20/20
can give parents and caregivers when it comes time (and that time comes EARLY!) to being attentive to the needs of children. So… tear this out… copy it … and let it become a considered message for all of your patients no matter what age, from newly born to slightly worn. —James J. Spina
AS A PARENT, YOU MAY WONDER whether your preschooler has a vision problem or when a first eye exam should be scheduled. According to the American Optometric Association (AOA), infants should have their first comprehensive eye exam by an eye doctor starting at 6 months of age. Children should receive additional comprehensive eye exams at 3 years of age and just before they enter kindergarten or the first grade at about age 5 or 6. School and pediatric vision screenings are not enough to pick up critical visual health and sight problems. For school-aged children, the AOA recommends an eye exam every two years if no visual health problem is previously identified, and no vision correction is required. Children who need eyeglasses or contact lenses may need to be seen more often and should follow their eye doctor’s recommendations. Eye exams for children are extremely important. According to Think About Your Eyes, a national public awareness campaign designed to educate the public on the benefits of vision health and to promote the importance of annual eye exams, 50 percent of children have not had an eye exam, and 1 in 4 school-aged children have vision problems. Early identification is crucial because if left untreated, some childhood vision problems can cause permanent vision loss. A child’s eyes are constantly in use at play and in the classroom. In fact, experts believe that as much as 80 percent of a child’s learning occurs through his or her eyes. Yet 1 in every 6 children around the world has some kind of visual defect, many of which require prompt correction.
THE EYES HAVE IT
Photograph courtesy of Sàfilo Group
To help parents of children in need of vision correction, global eyewear manufacturer Sàfilo Group recently developed a Kids by Sàfilo eyewear collection devoted to 0- to 8-year-olds. These eyeglasses are not just scaled-down versions of adult eyewear. They’re designed from a medical-scientific
approach and engineered with advanced technologies and materials to suit children’s specific eyewear needs. Working with Società Italiana di Oftalmologia Pediatrica (SIOP) and in compliance with the design guidelines of the World Society of Paediatric Ophthalmology and Strabismus (WSPOS), the eyewear meets four requirements: • Safety: The frames are flexible, safe and free from sharp surfaces and edges. And made of light, safe materials, these are biocompatible, hypoallergenic, nontoxic and washable. • Comfort: The frames are lightweight and stable, thanks to the presence of a lower bridge—designed for a child’s developing nose—and the special design of the temples with a horizontal bend. The enhanced design of the front allows the lenses to cover the child’s entire field of vision, ensuring effective correction, and soft rubber nose inserts distribute pressure to avoid skin redness. • Resistance: The frames are made with flexible, stable and washable materials so they won’t get weak or twisted. • Aesthetics: The frames were designed to be discreet on a child’s face. The collection is based on a dedicated color approach featuring transparent frame fronts for the very youngest children—allowing the frames to virtually “disappear” on the face—while children ages 5 and up have a selection of more vivid colors and color/contrasts to go with their ever-evolving self-awareness and personal tastes. As Prof. Paolo Nucci, professor of ophthalmology at the University of Milan and president of SIOP explains: “These frames for children were designed with the specific aim of creating a product truly suitable for children, guaranteeing safe and durable eyeglasses for kids, created with bio-based materials and the best fit for the various age groups.” Optician, optometrist and ophthalmologist offices nationwide will begin carrying the Kids by Sàfilo line starting in May 2015.
SUN PROTECTION FACTS However good your child’s eyesight, it’s a bright idea to protect it from the effects of ultraviolet rays. Children’s eyes are more susceptible to UV rays than the eyes of adults because the lenses are thinner, so 70 percent more UV rays reach the delicate retina. Although studies show the eyes get 80 percent of their total lifetime exposure to the sun’s UV rays by the age of 18, opening the door to a lifetime of eye problems such as painful sunburns, cataracts and even rare eye cancers, The Vision Council has found that only 48 percent of parents protect their children’s eyes with sunglasses. As the WSPOS advises, shielding children’s eyes from excessive UV radiation is extremely important to prevent significant long-term damage. Whenever the child is outside, he or she should wear appropriate UVA- and UVB-blocking protective lenses in well-fitted, safe frames. The lenses should block at least 99 percent of UVA/B light and should: 1. Provide protection in the event of an impact; 2. Leave little room for light to enter around the edges, and 3. Be comfortable to wear. Polarized lenses, the experts add, often provide greater comfort from glare. To that end, the Polaroid Kids polarized sunglasses collection uses Thermofusion technology for exceptional vision and glareblocking protection by UltraSight lenses for superior optics, clear contrast, true colors and 100 percent UV400 protection. They also provide comfort, allergy-free materials and adjustable temple tips that fit a child’s face and adventuresome lifestyle. As the inventor of polarized lenses over 75 years ago, Polaroid’s polarized lenses are durable and shock-absorbing with a strong, scratch-resistant coating. They come in rich colors and fun styles that kids like, and are available from optical, department and sunglass specialty retailers such as Solstice Sunglasses stores. ■
LEARN MORE For further facts, go to www.safilo.com/kids, www.polaroideyewear.com and www.solsticesunglasses.com. To schedule an annual exam and find a local eye doctor, go to www.thinkaboutyoureyes.com . August 2015 20/20 • 79
W HAT
· Promotional flyers?
DO Y OU
· In-store materials?
N EE D ?
· Posters and price lists?
J O B S ON C R E AT I V E
CAN HELP Jobson Creative has decades of experience in creating marketing materials tailor-made for optical industry businesses. Brochures, flyers, photography, catalogs, marketing copy, social media imagery, press releases….we’re the industry experts, and we’re here to help you look your best.
STA RT T O D AY by contacting Lenor Fowler: e m a il: Lfowler@ j ob son .c om c a l l: 203.253.1028 or 20 3.544.6001
SMALLER SIZED RETAINERS - PERFECT FOR KIDS
Send them back to school in style. Kids need Croakies. In a rough and tumble world, protecting eyewear can be tough. Croakies help preserve children’s eyewear. And with more designs and colors than standard holders, Croakies have what kids want!
Croakies, the brand your patients ask for.
For more information, please contact our Customer Care Team at (800) 955-6544.
| What’s Ahead in Eyewear | Photographed by NED MATURA; Senior Editor PATRISHA HOLLY ZABRYCKI; Associate Editor VICTORIA GARCIA
S P O R T PA G E
Pint-Sized Pros
The sport frame maintains its dual personality with equal parts cool style and protective shield. Prepare the brood for all their sporting endeavors with this curated selection of all-around winners. —Patrisha Holly Zabrycki 80 • August 2015 20/20
From top: LEADER Circuit Jr. 118 from Hilco; ADIDAS Little Evil a413 from Silhouette; NIKE Skylon Ace XV JR. EV0910 from Marchon Eyewear; CARRERA Carrerino 13 from Sàfilo
SMALLER SIZED RETAINERS - PERFECT FOR KIDS
Send them back to school in style. Kids need Croakies. In a rough and tumble world, protecting eyewear can be tough. Croakies help preserve children’s eyewear. And with more designs and colors than standard holders, Croakies have what kids want!
Croakies, the brand your patients ask for.
For more information, please contact our Customer Care Team at (800) 955-6544.
This Page Is Blank
S U N D AY
| What’s Ahead in Sunwear |
HAVE
Photographed by NED MATURA; Senior Editor PATRISHA HOLLY ZABRYCKI; Associate Editor VICTORIA GARCIA
SUN MORE FUN There’s so much more to sunwear than the eye can see. Goodbye to modest and generic styles. Embrace the inspiring technology craze hitting sunwear. Color flash-mirrored lenses are back on the grid, adding more audacious hues and materials. Following suit are carefully curated clips taking on the power of these colored lenses to create a refined look. Add foldable temples and frame fronts, multilayered materials and intricate temple designs, and it’s safe to say the tech craze is here to stay. —Victoria Garcia
From top: SANFORD HUTTON CS293 Brooklyn from Colors in Optics; SERAPHINA from Barton Perreira; CARRERA New Panamerika from Sàfilo; LEMTOSH Fold from Moscot; MATSUDA 2019 from Matsuda Eyewear
August 2015 20/20 • 81
RxPertise
A NEW DAWN FOR
From top: VUARNET VL006 from Vuarnet; DEREK LAM 256 from Modo
By Barry Santini
82 • August 2015 20/20
including FEA Industries, Luzerne Optical, Quest Labs, Optical Dynamics and Aura Optics have invested in the latest technology to process glass lens prescriptions. Sunglass companies such as Vuarnet, Serengeti and Costa are expanding their branded lens offerings in both plano and authentic prescription form. Manufacturers such as Barberini, Corning and Schott are continuing to produce glass lens blanks. It’s beginning to look like a new dawn for glass lenses. THE MYSTIQUE OF GLASS
The optical qualities of crown glass lenses (see sidebar) are undisputed. Not only do glass surfaces highly resist the degrading scatter of fine scratches, they are also immune to the effects of contact and exposure to household solvents such as alcohol, acetone or the caustic pH of common cleaning agents, including oven and wheel
cleaners. And no matter how you choose to clean them—from shirttail to sweater or sponge—lenses made of glass do not protest a less than careful approach. In fact, glass lenses stored without a case will, with just a few quick wipes, look like a million dollars when the return to duty calls. But there is always the gorilla in the room with glass: the dilemma of its weight. On one hand, who wants heavy glasses? On the other, the added heft of glass lenses sends subtle signals of quality. Rather than light and cheap—“like plastic”—glass subliminally conveys substance and value. THE MYTH OF GLASS
The myths of glass lenses are many, including that they are uncomfortably heavy, not available in current lens designs, and not pair-able with a state of the art, anti-glare coating. But by far the biggest myth is that Continued on page 84
PHOTOGRAPH BY NED MATURA
I
f it’s been a while since you dispensed a pair of glass lenses, you’re not alone. Most ECPs regard glass as a poor choice for spectacle lenses, citing weight, cost, delivery time, impact resistance and antiquated choices in designs and treatments as its main detractors. Glass lenses— which only 60 years ago were once the only lenses you could get—today account for only a few percent of total lens sales in the U.S. But after years of declining sales, interest in glass lenses is starting to grow anew. Advances in free-form processing, thinner and lighter material choices together with the public’s unquenchable desire for “scratch-proof” eyewear are fueling a steadily growing demand for what glass lenses have always promised: superior optics, superior sun protection and unparalleled scratch resistance. To satisfy that demand, several U.S. independent labs,
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A New Dawn for Glass Lenses
Continued from page 82 glass lenses have been outlawed by the U.S. government. IMPACT RESISTANCE
In the U.S., all prescription ophthalmic lenses must comply with the Federal Food, Drug and Cosmetic (FD&C) Act because, being integral to a pair of prescription eyeglasses, they are covered as a component part of a medical device. Under section 201(h), Rx eyeglasses are classed as “an instrument, apparatus... or accessory... intended to affect the structure or any function of the body of man..., which does not achieve its primary intended purposes through chemical action within or on the body of man..., and which is not dependent
upon being metabolized for the achievement of any of its primary intended purposes.” Prescription eyeglasses are designated as a Class 1 medical device, which is the lowest class of risk. Even in view of the low risk of injury, the Food and Drug Administration (FDA) has implemented an impact resistance standard for dress and non-occupational eyeglasses, thereby safeguarding the public from the potential compounding effects of eye and facial injury if glass lenses break while being struck or involved in a concussive incident. Under Title 21, Code of Federal Regulations, eyeglass lenses must comply with the impact resistance standard 21 CFR 801.410(d)(2), which states that finished lenses—those having both their surfacing
and edging operations completed—before being mounted in a frame, must individually survive the impact of a 1-ounce steel ball, 1 inch in diameter, dropped from a height of 50 inches without breaking or visibly fracturing. The regulation does not, however, specify how the lens is to be prepared to pass the test, nor does it specify a minimum thickness that must be used. Professional wisdom about the “legality” of glass lenses has become inaccurately colored because ECPs have confused the best practices recommendations of the American National Standards Institute (ANSI), which states guidelines regarding minimum lens thickness, with the FDA’s standard for impact resistance, which is the law. Continued on page 86
OPTICS FIT FOR A KING lass has been universally hailed as the highest standard for optical quality, with “optics as good as glass” being an oft heard marketing comparative. Let’s chart the various qualities that have earned glass its enviable reputation as the finest material for optical lenses.
G
MAKING GLASS The technique of glass blowing was developed in Egypt around 50 B.C. Unlike cast and mold-forming techniques used in metal working, glass has material qualities that allow it to be formed using a blowing technique. In glass blowing, glass is heated into liquid state and gathered at the end of a blow pipe. While air is blown through, the gathered glass stretches and inflates, like a balloon. As the thinner regions cool but remain viscous, expansion can continue without the surface puncturing. As the glass further cools, the high surface tension of its outer molecules align themselves into a microscopically smooth layer. This is part of the reason that glass can be made transparent. The other part is that electrons within clear glass atoms do not easily absorb the energy of visible light photons, allowing them instead to pass through without being deviated or scattered. Note that higher energy, nonvisible UVB light is absorbed, which is why glass inherently filters these UV wavelengths. These two characteristics together form the foundation of the optical image-forming capabilities of glass.
CROWN GLASS Early glass was made primarily from silica, the primary ingredient in sand. As sand is made up of ground up pieces of rock and
84 • August 2015 20/20
quartz, it is referred to as mineral glass. The name crown glass comes from the crown shape taken by molten glass as it is spun and blown. If a window was to be made, the spinning would continue, expanding and further flattening the crown into a round disk suitable for glazing. Over centuries, the name “crown glass” has remained, even as the manufacturing methods evolved beyond the early hand techniques used in glass blowing.
THE IMPORTANCE OF ABBÉ In the middle of the 19th century, prompted in part by the desire to improve the performance of optical microscopes, the son of a window glass manufacturer, Otto Schott, along with instrument maker Carl Zeiss and mathematician Ernst Abbé, together laid down the basic theory, specifications and production techniques required for the production of high quality optical-grade glass and the manufacture of precision optics. While defining the desirable qualities of optical grade glass, including uniform refractive index and freedom from inclusions and waves, Dr. Abbé created an equation to describe how light is dispersed or spread into its constituent colors as it is refracted, which today is called its abbé value. Low dispersion abbé values for single elements of optical grade glass range from 50 to 85, with crown glass having a value of approximately 60. Over time, the family of crown glasses came to be defined as any glass having a low refractive index and high abbé value, which includes the 1.53 index and 60 abbé of ophthalmic crown glass. Even today, of all the classic optical aberrations, only the image degrading blur of low abbé value cannot be offset or eliminated through design optimization in eyeglass lenses. Continued on page 86
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A New Dawn for Glass Lenses
Continued from page 84 Lenses can be made compliant by several methods, including heat, chemical tempering or lamination. The careful wording of the standard allows for future developments that may advance the state of the art. One company already moving in this direction is Corning Glass Works, the developer of the ion exchange method of chemical tempering glass, which will soon launch a high-index of refraction, ophthalmic derivative of their Gorilla glass technology. This 1.6 index material promises to allow a 1.5-mm center or edge thickness lenses that will pass the impact resistance test with proper chemical tempering. For most prescriptions, including
those that are plus or minus 3.00 diopters and below, glass is poised to help resurrect consumer demand for glass lenses. And remember that while plastic and other ophthalmic materials are allowed batch testing for impact standard compliance, lenses made of glass must be individually tested, further assuring the ultimate in quality control and compliance for the end consumer. In an age of multimillion unit, worldwide air bag recalls, this fact can be quite attractive to the eyeglass wearer seeking the best quality. DUTY TO ADVISE
Because of legal precedents in the last 35 years, presenting the choice of glass lenses
Continued from page 84
SCRATCH AND ABRASION RESISTANCE Nothing points up the superiority of glass to resist abrasion and scratching better than the marketing claims for the latest resin coatings, which consist of test results showing how closely their performance compares to that of glass. However, even good results on both the Bayer test where abrasion resistance is measured in the haze gain observed after the back and forth exposure to sand particles and the tumble test, which attempts to simulate real-world scratch and abrasion exposure by tumbling lenses in a proprietary recipe of assorted sharp or abrasive substances, still leave some professionals and consumers doubting how accurately they correspond to their personal experience with resin lenses. Using the Mohs scale of mineral hardness, a test of comparative scratch resistance, where a fingernail rates 2.0-2.5 and a diamond rates 10.0, crown glass rates between 5.5 and 6.0, approximately the hardness of a common pocket knife. Yet consumers continue to be problematic for eyecare professionals. Notoriously poor observers of proper lens care, routinely storing glasses on their head or hanging from their shirt, eyeglass wearers continue to be upset from unmet expectations. For example, they expect the benefit of scratch resistant coatings to actually be “scratch proof.” Glass lenses to the rescue!
OPTICS GOOD AS GLASS With a 700-year legacy, it’s no wonder that glass has earned its reputation as the standard against which all other lenses are measured. But beyond its superior scratch resistance, low chromatic aberration and excellent sun filtering, there is another reason for the optical reputation of a glass lens.
86 • August 2015 20/20
has been thrown into an undeserved, negative light. After assessing a client’s visual needs, hobbies and lifestyle choices, eyecare professionals have been guided by rulings in tort law and product liability cases to recognize they have a responsibility to present to every consumer the full range of lens choices within a hierarchy of impact resistance—which has unfortunately become termed the “duty to warn.” A further deterrent is the requirement for the buyer to sign an informed consent statement, to be kept on file for seven years, detailing both the lens variety and final choice selected. This represents a serious obstacle to prescribing or recommending glass lenses. In the end, it Continued on page 88
In the early 20th century, glass was the only material choice present at the birth of mathematically-based lens design. Starting with the custom-made Zeiss Punktal lenses and through the manufacturing efficiencies made possible by corrective curve design, the target optical performance of glass eyeglass lenses has always been paramount. Before the shift from function to fashion arrived with the oversized styles of the late 1970s, the need for flatter or aspheric base curves, which would yield thinner and lighter lenses, was not an overriding concern for either opticians or consumers. Glass lenses were therefore never subject to the pressures that caused labs and dispensers to set aside optics in favor of fashion, as befell polycarbonate lenses in the early years of their manufacture. Glass lenses have always remained pure to the highest standards of optical quality. But with the explosion of eyewear fashion in the 1980s, resin materials began their rise to market dominance because there was one glass characteristic that could not be overcome when mounted in large frames: weight.
WORTH THE WEIGHT Today, as the pendulum of eyewear fashion beginning its swing back to smaller eye sizes, iconic shapes and vintage styles, specializing in glass lenses can yet be another differentiator for an eyecare practice. With new thinner, impact-resistant materials, free-form processing and the application of the latest coatings technology, glass lenses now offer choices on par with the technology of resin alternatives, but with the renowned optics of glass. Many independent and OEM labs now exist that can speedily deliver the quality of glass lenses at reasonable prices. Premium sunglass companies, such as Vuarnet and Costa, are also offering the benefits of their branded sun styles in both plano and authentic prescription form. There’s no longer any reason to “weight” before you offer patients the quality of glass lenses. —BS
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A New Dawn for Glass Lenses
Continued from page 86 really boils down to whether glass lenses are presented in a positive, benefit-filled manner, allowing the consumer make their preferred choice, or to engage in negative selling. Remember: Today, the sale of plano eyewear and sunwear in non-optical environments does not have to meet the current duty to warn and record-keeping requirements. Only businesses with doctors or licensed eyecare professionals present must comply with choice disclosure. Instead of duty to warn, perhaps it would be better to re-characterize this lens advisory process, renaming it instead to “duty to advise.” FRAME CHOICE WITH GLASS LENSES: CHOOSE WISELY
In the 1950s, as frame fashion began to blossom and lens sizes increased beyond the simple formula of “Lens size = Pupillary Distance - Bridge Size,” attention began to be paid to the size and shape of the nosepads and bridge area. In an era where the only choice in lens materials was glass, European and Guild-trained opticians prided themselves on helping people to select the best-fitting frame possible. To help distribute the weight properly, plastic frames featured bridge pads with increased front-to-rear dimensions. Additionally, the hinges and the thickness of the plastic used were engineered to maintain structural rigidity, shape retention and adequate temple clamping force. It can be hard for opticians today, born into the age of ultra-lightweight lenses, frames and spring hinges, to appreciate how important structural frame quality is to comfortable-fitting eyewear. Having to master this often deters younger opticians from foraging into the forest of fitting glass lenses. However, making a comfortable pair of eyewear containing glass lenses will pay big dividends for all your adjusting and fitting skills. The basic fitting principles for eyewear with glass lenses include:
Maintaining good temple clamping force—Although some of the stronger spring hinges may be employed here, most frame choices should feature stiffer materials, quality construction and solid hinges. The use of super lightweight frames may appear to be a wise choice in offsetting the additional weight of glass lenses, but these types of frames should be avoided. Nylon frame materials, which are highly resistant to heat-induced spread, are recommended. Adequate temple length—When fitting glass lenses, too-short temple lengths must be avoided. Proper occipital tension and around-the-ear fitting is essential to help keep glass-lensed eyewear from constant slipping. Fitting the mastoid bend—Some individuals will present a rounded bony extrusion behind the ear called the mastoid process.
ings and rubber nosepad inserts, and the use of these frames will help ensure a more comfortable fit with glass lenses. Optimal bridge fit—Last but not least, be sure to carefully choose the proper size, angle and splay of the bridge pads. While sometimes overlooked when fitting lighter weight resin lenses, it is absolutely essential to success when fitting glass lenses. Mastery here represents one of the highest skills of the true optician’s art. LEAVE EDGING TO THE EXPERTS
Even if you grew up in the age of glass lenses and presently have an in-office finishing system, you probably will find glass lens finishing capability absent. And even if you have in-office glass finishing, it is likely that your edger is not capable of executing all the latest beveling profiles necessary for today’s frames. With a number of labs investing in glass lens processing, it is best to find one to work with and to farm out the finishing, tempering and impact-testing compliance of your glass jobs. If the lab is a true specialist in glass, they’ll probably be offering free-form lens processing as well. And that is the most important reason for today’s renewed interest in glass lenses.
No other single element in the resurgence of glass lenses is more important than how free-form technology is allowing a large variety of glass lens designs to be made at reasonable cost.
88 • August 2015 20/20
This high ground can easily become your best ally or your nemesis. Disregard contouring the temple around this protrusion, and your client will quickly become an adversary, with constant complaints of glasses slipping. Proper wrapping of the tip will help make this bony process an anchor for the glasses, ensuring a nearly slip-free fit. Make friction your friend—With satin and brushed-finished plastics becoming a trend, use these styles to increase the friction between skin, hair and frame and help offset the additional weight of glass. Further, some plastic styles feature rubberized coat-
FREEDOM IN FREE-FORM PROCESSING
No other single element in the resurgence of glass lenses is more important than how free-form technology is allowing a large variety of glass lens designs to be made at reasonable cost. Through the use of digital surfacing, glass lenses are finally able to offer the same optimization available for resin single-vision and progressive designs. Further, most traditional and specialty glass designs, including bifocals, trifocals, occupational multifocals and taskspecific tints, including didymium, are now available with digital optimization. Even better, costs actually go down in Continued on page 90
A New Dawn for Glass Lenses
Continued from page 88 glass progressives made with free-form processing, because it is far cheaper to manufacture a lens digitally than conventionally. For example, using a semi-finished blank of Corning’s PhotoGray Extra glass, savings as high as 50 percent are achievable when compared to surfacing a molded progressive blank with conventional technology. In addition, the full spectrum of sophisticated glass sun filters becomes instantly available with the application of free-form surfacing technology. Even digitallybased, lenticular edge-thinning techniques are now possible in glass free-form manufacture. And the holy grail of digital bifocal manufacture, the inside segment round bifocal, is finally able to offer the same optimization available for resin singlevision when made of glass. Glass is more stable and resistant to the blurring effects of vibration that occur when the free-
form cutter transitions from the reading to the distance curve. DOLLARS AND SENSE
Today more than ever, consumers expect full bang for their buck. For many reasons, many have felt that their prescription eyewear has been overpriced. But most consumers will continue to pay for premium eyewear as long as they can see true product value being offered. Therefore, it makes sense for practices that pride themselves on quality to position glass as a true luxury material, one with a long and prestigious history. As eyewear fashion will forever include smaller, iconic shapes, it is always the perfect time to present glass as an attractive lens choice. With glasses again being made of glass, perhaps eyewear itself will move up again in perceived quality, reversing
some of its recent descent into commodity. Let’s celebrate a new dawn for a material whose historical significance and contribution to human advancement cannot be easily overstated. Glass: the finest optic available for your eyes. LT Contributing editor Barry Santini is a New York State-licensed optician from Seaford, N.Y.
He thanks the following companies for their help with this article:
Prescription labs: FEA Industries, Aura Optics, Luzerne Optical, Optical Dynamics, Quest Labs Glass lens manufacturers: Barberini, Corning, Schott OEM glass Rx sunglass manufacturers: Vuarnet, Serengeti, Costa
L&T Tech Explorer
BIG STRAIN IN THE MEMBRANE UNDERSTANDING THE CAUSES OF DIGITAL EYESTRAIN AND LEARNING HOW TO MITIGATE ITS EFFECTS By Sara Bonizio
T
he alarm on Michael’s smartphone goes off, and he sleepily swipes it into submission. Not quite ready to spring to life yet, he checks the day’s weather forecast, scrolls through Facebook and looks at his stock performance, before putting on a pot of coffee and jumping into the shower. Screen time: 15 minutes. After climbing aboard the commuter rail for the morning trip to work, he pulls out a tablet and opens up his usual apps and documents (a news site, a spreadsheet due by 3 p.m. and his guilty pleasure, Candy Crush). Screen time: 40 minutes. 92 • August 2015 20/20
VIDEOS… HOT TRENDS in lens products and technology… TOPICAL Content. Keep YOUR eye on www.2020mag.com to find out when, where and… why.
At the office he logs his hours at a standing desk in front of a laptop computer and during his short lunch break, he plays Words with Friends and catches up with text messages from his college buddies. Screen time: 6.5 hours Reverse commute screen time: 25 minutes (slightly less than the morning commute, due to a pre-happy hour nap).
After-dinner screen time: Two hours on the tablet in front of the TV before heading to bed, where another 15 minutes of smartphone scrolling precede setting the alarm for tomorrow’s wake-up call. Total screen time: over 10 hours. In our constantly-connected age, when a routine like this is becoming more and more commonplace, it is almost certain to result in digital eyestrain. What exactly is digital eyestrain? According to “Hindsight is 20/20/20,” a 2015 report on the subject published by The Vision Council, “Digital eyestrain is the physical discomfort
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Blasting to you online soon:
felt after two or more hours in front of a digital screen and is associated with the close to mid-range distance of digital screens, including desktop and laptop computers, tablets, e-readers and cell phones.” A major cause of digital eyestrain is the blue light emitted by computers, tablets, smartphones and light-emitting diode (LED) lights, and compact fluorescent lamps (CFLs). This band of blue-violet light, which is considered potentially harmful to retinal cells, ranges from 415 to 455 nm. It’s important to note that not all blue light is bad. In fact, our bodies actually need some blue light, specifically blue-turquoise light (blue light with wavelengths of approximately 460 to 485 nanometers) because it can be beneficial if we are exposed to it at the right times. Exposure to blue-turquoise light during the daytime helps to modulate melatonin production in our bodies, which sets our circadian rhythms and regulates our sleeping patterns. To help patients manage their exposure to blue light, doctors and dispensers should evaluate each patient’s lifestyle, specific occupational requirements and budget in order to determine the best spectacle lenses and coatings. There are many options among the new generation of blue light lenses. These lenses take a sophisticated approach to filtering blue light, using speciallydesigned transmission curves to block out short wave, or “bad blue light” and let in some long wave, or “good blue light.” These are some of the lens products that block “the blues”:
• BluTech Lenses by BluTech • BluTech Lenses by Signet Armorlite • Conant UV++ • Coppertone Polarized Lenses by Vision-Ease Lens
• iBlu Coat by PFO Global • Jins Screen • Nikon SeeCoat Blue • Retinal Bliss Tech DES Coating by Quantum Innovations
• Sharper Image TechShield from VSP Optics Group
• Unity With BluTech Lenses by VSP Optics Group
• UVARity by Laramy-K Optical RECOMMENDING THE RIGHT LENS DESIGN
General-purpose progressive lenses are great for everyday near, intermediate and far vision needs of most presbyopes, but they are not ideal for those who use computers extensively. A better option are computer, or “office” lenses that typically feature large, distortion-free viewing areas for computer distance and up-close objects, as well as an intermediate area and distance viewing area. There are many computer lenses on the market; some are specifically designed to combat digital eyestrain. AdlensFocuss eyewear offers a new option in the occupational category for presbyopes. Its variable-focus design allows the wearer a single-distance viewing experience for up to three prescriptions—near, intermediate and distance—by clicking a hidden dial on the inside of the frame’s temple to switch between them. Standard Focuss lenses include AR (a blue-blocking coating is not currently available). For presbyopes who prefer bifocals, a good solution is a lens with a large diameter bifocal section at the bottom and middle, specifically for the face-to-computer distance; above the bifocal section, the lens is designed to view objects that are far away. These types of lenses work best when they are fit high.
• Crizal Prevencia No-Glare Lenses by Essilor • DuraVision BlueProtect from Zeiss • The Happy Lens by Spy Optic • Hoya Recharge by Hoya Vision Care
RESOURCES: SHOW AND TELL
A concrete and comprehensible guideline for easing eyestrain and visual fatigue is the 20/20/20 rule. Patients should be
instructed to look away from the computer, at something 20 feet away, for 20 seconds at a time and repeat this every 20 minutes. Patients should also be instructed to blink often, as long hours of prolonged staring at computers equals less blinking, resulting in dry eyes. Allaboutvision.com, Think About Your Eyes and The Vision Council all offer excellent content on eye health for the general public, making it easier for practice managers to share information by linking to articles on their practice websites and sharing on social media. There are also optical video services that can aid in patient education both in the waiting room, as well as pre- and postappointment, via e-mailed video sharing (an integrated service available on many Customer Relationship Management platforms utilized by optical practices). A valuable way to communicate the importance of mitigating the effects of harmful blue light at the point of sale is by employing a diagnostic device during the intake and dispensing procedure. Several manufacturers have developed tools that measure and compare the amount of blue light and UV radiation from different sources (e.g., smartphones and other devices) and also demonstrate to patients how different lens products can protect their eyes. The times they are a-changin’—and changing fast. Despite overtaxed friends’ and colleagues’ proclamations that they want to go “off the grid” to get away from the stresses of the digital age, it’s far more likely that our lives will become increasingly more “connected,” as countertop iPads replace cookbooks, novels are swapped for e-readers, and school chalkboards go the way of the 8-track. Today’s children are as savvy with an iPad as they are with Legos (if not more so)—rendering the eyecare professional’s intervention more and more crucial to prevent both current and future generations from suffering the effects of eyestrain, conditions and even disease. LT August 2015 20/20 • 93
RIGHT NOW WH AT’S
AUGUST NEW PRODUCTS
Luxottica
A&A Optical
Kenmark
The McGee Group
Spotlight on KidzBiz
Sàfilo
Marchon Eyewear
From appliquéd flowers to rubbery textures to perfectly proportioned bridges, it’s the details that make the whole so intriguing. Here we highlight the finer points of the pint-sized eyewear that infused this year’s KidzBiz with so much spirit. —Patrisha Holly Zabrycki Nouveau Eyewear
ClearVision Optical Marcolin USA
Lafont
Rem Eyewear
Wiley X Eyewear Altair Eyewear
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August 2015 20/20 • 95
WHAT’S NEW NEW LAUNCHES
TEKA EYEWEAR: Swing Eyewear BENDED TECHNOLOGY
T
eka Eyewear introduces Swing Eyewear, a revolutionary kids’ collection. Targeted toward infants, toddlers and teens, frames come in a range of sizes from 38 to 46. The collection is constructed of a unique TR-90 material from Switzerland that is exceptionally flexible. Frames are virtually indestructible and can be bent and turned in almost all directions without being damaged. In addition to this feature, frames are extremely lightweight, hypoallergenic and anti-bacterial, making them perfect for children with specific needs. Frames are created with vegetable dye, making them economically and organically safe. Another revolutionary aspect of this collection is a new sales method used to distribute Swing Eyewear: A kit containing 24 frame styles for a range of ages is purchased for a low price, so opticians can have the entire collection for viewing. The sample set is not for resale, but when frames are sold they are then individually ordered at a set price. This selling method allows for all frames to be in stock and for frames to be purchased only once they are sold. —Victoria Garcia
PHILOSOPHY: “I believe between the revolutionary production and sales method, we have solved every problem the industry has,” says Teka founder Tom Kramer. MARKETING: Merchandising materials include a sleek and
practical viewing case for frames and a zippered case. PRICE POINT: $$$$$ (sample set) and $ (individually
sold frame) CONTACT: For additional information, contact Teka Eyewear, (877) TEKA-EYE; website: www.tekaeyewear.com
SWING 075
SWING 113
IN
SWING 070
96 • August 2015 20/20
SIGHT
All frames are warranted for one year for all manufacturers’ defects but sample set frames will not be warranted. This selling technique allows for no monthly bills and no need for inventory control.
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WHAT’S NEW NEW LAUNCHES
MODO: ECO Biobased Kids BORN BIOBASED
M
odo introduces its ECO Biobased Kids collection following the release of the adult ECO Biobased collection. The children’s collection combines style and eco-sustainability. Included are five styles inspired by the adult collection and sized to fit children 5 to 12. The line boasts styles with fresh pops of color and on-trend retro shapes, such as style Coral, a softened CatEye that is available in multiple colors including purples, red, indigo and pink. Frame sizes range from 42 to 46. Staying true to the original collection’s blueprint, the frames are made of bio-based materials and feature a wide array of bright colors. The frames are lightweight and have a high degree of resistance and flexibility and are made to handle the high energy lives of kids. Made of 63 percent bio-based materials, the frames are expertly crafted specifically for children while providing safety and comfort. —Patrisha Holly Zabrycki
PHILOSOPHY: “We are excited to release the kid’s collection in the ECO Biobased brand,” says Alessandro Lanaro, Modo CEO and founder. “The original Biobased line has been widely successful, and both opticians and customers will welcome these smaller styles into the product mix.” MARKETING: Merchandising materials include countercards and ECO kids
logo plaque cubes. Frame cases are made of recycled fabric crafted from recycled soda bottles (PET). Cases fold flat to reduce carbon footprint during shipping. PRICE POINT: $$ CONTACT: For additional information, contact Modo, (800) 223-7610; website: www.modo.com
ECO KIDS Squid 44
ECO KIDS Coral 46
IN
SIGHT
Modo is an eyewear company born in New York as a symbol of individualism. Its philosophy is to constantly innovate through materials, technology and handcrafted details for the perfect fit and finish. Modo is distributed worldwide with offices in New York, Milan, Stockholm and Hong Kong. ECO KIDS Turtle
98 • August 2015 20/20
STRENGTH. PERFORMANCE. DURABILITY. Gargoyles Performance Eyewear introduces a state-of-the-art ophthalmic frame collection inspired by the brand’s long history of performance and durability. Contemporary styling combined with materials like 100% Titanium, pressed carbon fiber and premium grade TR90 make Gargoyles the preferred brand for active men seeking optimal performance.
800-480-4846 fgxoptical.com
Š2015 FGX International Inc. Gargoyles and the Viper logo are registered trademarks of FGX International Inc.
WHAT’S NEW NEW LAUNCHES
MODERN OPTICAL INTERNATIONAL: URock Collection Relaunch ROCK YOUR WORLD
IN
M
odern Optical International presents the relaunch of its URock collection. Geared exclusively for the male tween through college-age set, the newly revamped URock styles offer minimalist designs that balance a cool sensibility with an edgy charm. A masculine color palette along with subtle patterns and matte finishes invite broad appeal to this demographic. Quality materials such as TR-90 memory plastic, handmade zyl and spring hinges support active lifestyles. On-trend designs, teen-centric model names, a URock video and updated collection logo all embody the core of this essential eyewear collection. —Patrisha Holly Zabrycki UROCK Jammin’
PHILOSOPHY: “‘Do What Rocks Your World’” best describes the philosophy behind Modern Optical’s URock Collection,” says Ken Weissman, President of Modern Optical International. “Guys in the tween thru college crowd have an emerging sense of style. They want to fit in with their peers, yet with maturity their individuality presents itself through music, fashion, sports or other interests. Each URock style utilizes fundamental design elements starting with a masculine color palette and rectangular silhouettes. Quality construction and materials allow for the addition of subtle patterns, metal accents, matte finishes and on-trend details to create eyewear that’s affordable and uniquely appealing to this elusive demographic.”
UROCK Epic
MARKETING: Merchandising materials include
large-format imagery of frame images and model/ lifestyle shots, six-place vertical display units, premium clamshell cases and a YouTube video. PRICE POINT: $$ CONTACT: For additional information, contact
Modern Optical International, (800) 323-2409; website: www.modernoptical.com UROCK Heavy Metal
100 • August 2015 20/20
SIGHT
Modern Optical International, based in suburban Chicago, is a family-owned and operated business started in 1974. With 17 unique collections representing over 800 styles, Modern Optical produces value eyewear for men, women and children.
WHAT’S NEW NEW LAUNCHES
CLEARVISION OPTICAL: Dilli Dalli with IntelliFlex Soft Touch R E A D Y F O R P L AY T I M E
C
learVision Optical presents the Dilli Dalli pediatric collection. This children’s line features the integration of advanced IntelliFlex multi-action hinge technology combined with innovative and proprietary Soft Touch material, offering high performance, safety, comfort and durability in an affordable collection. This proprietary material, a specially-designed thermoplastic co-polyester elastomer, provides the strength, flexibility and high performance of rubber, yet with a pleasant, “soft touch” feel. Suitable for multifocal lenses, the one-piece lightweight design has no metal or separate moving parts and therefore, no need for hinge screws. IntelliFlex Soft Touch’s unique multiaction, flexible temple design acts like a spring hinge. The collection’s standard optical “V” groove design, which is deeper than typical
pediatric frames, eliminates the possibility of lenses popping out. The frames are also designed with built up, flared nosepads to provide a superior, comfortable fit for very young children whose bridges are not yet fully developed. An adjustable nylon breakaway safety strap is available in two sizes and two colors each, ideal for very young children and those who need additional frame security. Designed for eye sizes 36 to 44, Dilli Dalli with IntelliFlex Soft Touch launches with four unisex designs in IN SIGHT flattering shapes including oval, The recyclable Soft Touch material rounded square, rectangle and offers excellent flex fatigue, allowing wayfarer-inspired. frames to retain their shape after extended wear. It also resists tearing —Patrisha Holly Zabrycki and abrasion, ideal for little patients
PHILOSOPHY: “Dilli Dalli fulfills the need in the pediatric marketplace for safe, functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s brand manager and children’s eyewear designer for more than 15 years. “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest patients, their parents and eyecare professionals through its comfortable, precise fit and advanced IntelliFlex technology. Our commitment to providing a positive experience is what sets it apart from other collections.”
who are getting acclimated to wearing glasses for the first time. Meeting all CPSIA and Prop 65 standards for children’s products, Soft Touch poses no danger of toxicity if ingested. DILLI DALLI Cupcake
MARKETING: Merchandising materials include a custom
display, countercards, brand ID and frameboard highlighter. DILLI DALLI Tutti Frutti
DILLI DALLI Gummy Bear
PRICE POINT: $ CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733; website: www.cvoptical.com
August 2015 20/20 • 101
WHAT’S NEW NEW LAUNCHES
GS EMPIRE LLC: Gazal Eyewear E D G Y D E S I G N S , L U X U R I O U S M AT E R I A L S
A
s co-owner of Atlanta Vision Optical, Gazal Tabrizipour is well-versed in all aspects of the modern optical practice: from filling prescription lenses for a fashionforward community to fitting custom contact lenses. With a clear passion for the eyecare industry, it’s no surprise that Tabrizipour developed a high-end eyewear collection as well. Initially launched in 2014, Tabrizipour debuted her collection, Gazal Eyewear, with the release of 14 frames followed by an additional six optical and sun styles early in 2015. “Eyes are the doorway to the soul, and one can tell a lot about someone’s character through them,” says Tabrizipour. “I have always loved fashion, especially shoes. Just like any other girl that shares this passion, I love to accessorize and what better accessory than eyewear?” Together with her husband Saeed, the duo run their company, model the products and manage the distribution. To develop the collection, Tabrizipour
and her husband traveled the world seeking out the rarest materials in order to create unique designs. “We broke everything down and found out who fabricates the best hinges, the best acetate, metals, leather and other materials,” says Tabrizipour. It is clear to 20/20 that with this extensive researched coupled with passion and experience, Gazal Eyewear finds the delicate balance between edgy yet clean designs. —Patrisha Holly Zabrycki
GAZAL 21st
GAZAL High Flyer 2
GAZAL SyeAhMeez
PHILOSOPHY: “Today, eyewear is jewelry,” says Gazal
Tabrizipour, designer and co-owner of Atlanta Vision Optical. “The eyes are the first thing that everyone looks at. A person’s eyes can communicate their personality, mood and make or break that crucial first impression.” MARKETING: Assorted merchandising
materials are available, including black logo plaques with the gold Gazal logo, clear demo lenses and sun lenses with each frame. Each frame comes with a cleaning cloth and either a red or tan case. PRICE POINT: $$$$ CONTACT: For additional information,
contact Gazal Eyewear, (404) 729-3330; website: www.gazaleyewear.com
102 • August 2015 20/20
IN
SIGHT
In addition to designing her eponymous eyewear collection, Tabrizipour also extends the brand’s logo by incorporating it into the design of an exclusive jewelry piece (shown here).
MODE MO DEL 17 DE 1772
caviarframes.com
800. 0 327.5185
WHAT’S NEXT NEW LINES
SÀFILO: Carrera Junior F O R T H E P I N T- S I Z E D A D V E N T U R E R
CARRERA JUNIOR Carrerino 11
Sàfilo presents its Carrera Junior collection for boys and girls ages 6 to 12, consisting of four sunglasses and four optical frames. Available in trendy materials and colors, the sunglasses feature mirrored lenses, which stay true to the Carrera style while also appealing to kids and preteens. A refreshed collection of Carrera Junior optical frames for the same target provides a substantial kids offering from the Carrera brand. —PHZ PHILOSOPHY: “Upon entering primary school, a child’s universe of
reference changes. Their tastes are beginning to establish, and they seek to integrate and become sensitive to trends and brands at this age,” says Nicola Bonaventura, artistic director of proprietary brands for Sàfilo Group. “For this reason, we’ve developed scaled down adult frames for this age group. Following Carrera’s new brand platform, the Carrera Junior offerings follow suit and are styled based on the ‘Out There’ lifestyle concept, built on Carrera’s belief that passion is the fuel that moves us through the journey of life. Carrera boys and girls are invited where the adventure begins.”
CARRERA JUNIOR Carrerino 50
MARKETING: Merchandising materials include a Carrera Junior 10- by 5-inch countercard featuring a lifestyle image of kids in Carrera Junior sunglasses and eyeglasses, and Carrera canvas backpacks to be used as gifts with purchase. Each frame is packaged in a hard case with a cleaning cloth. PRICE POINT: $ to $$ CONTACT: For additional information, contact Sàfilo, (800) 631-1188;
website: www.safilo.com
WHAT’S NEXT NEW LINES
LAFONT: Pour Les Enfants PETITE PRINTS
Lafont adds four new ophthalmic styles to its kids’ collection Pour Les Enfantss. The new styles are targeted toward girls ages 4 to 7 and feature colorful cloth inlays produced by the British print house, Liberty Art Fabrics. The print house usees pieces of their signature floral cloth that is delicately placed between layers of acetate to create a flower motif pattern. Paired with an exclusive spring hingge, new frame styles offer delicate blooms in multiple hues for a fashionable and a epth comfortable fit. The addition of fabrics to the collection brings further dep and texture to the Lafont color library. —VG PHILOSOPHY: “The use of cloth inlays was originally seen in the Lafont collection over 20 years ago,” says Thomas Lafont, artistic director and chief designer at Lafont. “Similar to fashion, themes and trends reappear in eyewear. Our color story is key to the Lafont brand, and the introduction of cloth lends way to an even greater range of hues and textures.”
104 • August 2015 20/20
MARKETING: Merchandising materials include
vibrant, kid-friendly countercards, dispensing mirrors and frame displays. PRICE POINT: $$$$ CONTACT: For additional information, contact Lafont, (888) 290-8250; website: www.lafont.com
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RIGOLO
REGISTER TODAY! INTERNATIONAL VISION EXPO 2015 EDUCATION: WEDNESDAY, SEPTEMBER 16–SATURDAY, SEPTEMBER 19 EXHIBITION: THURSDAY, SEPTEMBER 17–SATURDAY, SEPTEMBER 19 SANDS EXPO & CONVENTION CENTER | LAS VEGAS, NV
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PROUD SUPPORTER OF:
WHAT’S NEXT NEW LINES
SKECHERS 1570
MARCOLIN: Skechers Kids STEPPING OUT IN STYLE
PHILOSOPHY: “We work closely with
Skechers to better represent their sport-inspired lifestyle across our Skechers Kids Eyewear collection,” says Fabrizio Gamberini, CEO for Marcolin USA. “Together, we carefully design each style to mirror the successful eye-catching elements of the Skechers footwear collection, while providing a product offering that will fit any budget.” MARKETING: Merchandising materials include countercards, four-place displays, as well as materials and support for a Back-to-School Trunk Show.
Marcolin USA presents its Skechers Eyewear 2015 Kids collection consisting of 10 new ophthalmic styles, a youthful blend of refreshing and sporty accents, infused with the DNA of the Skechers brand. The collection is geared toward today’s boys and girls driven by brand awareness, the latest trends, lively embellishments and fun color combinations. Highlights from the girls’ collection include stud and stone embellishments, which playfully accent the denim-patterned finishes of the temples on models SE1569 and SE1570 crafted in acetate. The new optical styles for boys are designed for today’s active lifestyle, incorporating sporty rubber accents and tech materials. The addition of aluminum 180-degree spring-hinged temples on models SE1092 and SE1093 provides flexibility, which is perfect for the on-the-go child. —PHZ
PRICE POINT: $$ CONTACT: For additional information, SKECHERS 1092
contact Marcolin USA, (800) 537-9265; website: us.marcolin.com
WHAT’S NEXT NEW LINES
WESTGROUPE: Superflex Kids
SUPERFLEX KIDS 141
FLEXIN’ FUN
Superflex Kids from WestGroupe introduces its 2015 Back to School collection. Bringing fun and function together, the collection is comprised of 23 styles, 12 for girls and 11 for boys, with a few geared toward the tween age group. The collection focuses on stylish and upbeat colors, offering a unique blend of flexible and comfortable frames with creative temple detailing. Targeted toward children ages 7 to 13, all frames are available in three colors and two sizes, giving children a wide variety of options to choose from that allow them to express their individuality. The girls’ styles are created with an extra feminine flare and incorporate bright colors and fun temple designs such as a chain link pattern or zigzag pattern. The boys’ styles are tailored for a sportier, casual look with metal accents and various color combinations. MateSUPERFLEX rials for both girls and boys KIDS 134 include handmade zyl and lightweight stainless steel. —VG
106 • August 2015 20/20
PHILOSOPHY:
“Superflex Kids is designed with the goal of making kids feel good about having to wear glasses. We take our styling cues from the latest eyewear and fashion trends to create a collection that will resonate with kids,” says Beverly Suliteanu, vice president of product development. “Whether it is retro cool, sleek and sporty or fun and sassy, Superflex Kids will have the look and colors that today’s youth is searching for. Although style is the most important thing to kids, quality and price are important to mom and dad.” MARKETING: Merchandising materials include triangular countercards, a brand brochure and reversible banners. PRICE POINT: $$ CONTACT: For additional information, contact WestGroupe, (855) 455-0042; website: www.westgroupe.com. For western states within the U.S., contact Classique Eyewear, (866) 604-5700; website: www.classique-eyewear.com
GG R RA ANNDD OOPPEENNI INNGG –– 2255 SSEE PP T. T. 2 0 1 5
Conception : CARLIN
REINVENTING BUSINESS. 2 5 > 2 8 S E P T. 2 0 1 5 PARIS NORD VILLEPINTE
S I L M O PA R I S . C O M
NEW PRODUCTS
M I N I AT U R E M USE S
Whether its mom, dad, bigg on n sister, big brother or their favorite television ll character or celebrity, most children will find style inspiration from their surroundings. Many eyewear designers have picked up on this inclination, creating kids’ frames that mimic adult styles by adding brighter colors, smaller design features and energetic prints. —VG 2 0/20 I N S I G H T :
MONDOTTICA: TICA: Pepe Jeans 8026 A classic aviator style takes a fun and exciting kids’’ approach with bold mirror lenses and bright colors to make sure kids stand out in these striking sunglasses. Size: 53/13 (130) Pricing: $$ (866) 666-3662/www.mondottica.com
OGI EYEWEAR: Ogi Kids 317
THE MCGEE GROUP: XOXO Girl BFF
This double-laminated acetate frame features woven strands of iridescent feather-like details in blue, purple and pink with coordinating solid hues for a small pop of color essential for any girl’s wardrobe.
This uplifted rectangle shape creates a girly yet refined look with the addition of vivid water color accented temples in various complementary hues. Adjustable nosepads, wider endpieces and spring hinges are added for a customized fit.
Size: 46/28 (130) Pricing: $$$
Size: 52/16 (140) Pricing: $$
(888) 560-1060/www.ogieyewear.com
(800) 966-2020/www.mcgeegroup.com
MARCHON EYEWEAR: Flexon Kids Jungle
ALTAIR EYEWEAR: Kilter 4003
A combination of stainless steel temple cores and high-quality rubber temple sleeves create a fun vibe for girls in search of a feminine camouflage pattern and a durable frame that can endure daily activities.
Edgy and stylish, this boys’ frame features radical patterns such as brightly-colored camouflage detail and engraved zigzags on the frame front, perfect for both during and after school.
Sizes: 44/18 (125); 46/18 (130) Pricing: $$$
Size: 47/16 (130) Pricing: $$
(800) 645-1300/www.marchon.com
(800) 505-5557/www.altaireyewear.com
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NEW PRODUCTS
GIRLS JUST WANNA HAVE FUN Whether she’s a princess in training, a preppy lass or a sporty sister, this month it’s all about the girls and their perfectly-sized eyewear. —PHZ
2 0/20 I N S I G H T :
CLEARVISION OPTICAL: Ocean Pacific 845
MATCH EYEWEAR: Float Kids K46
This Clubmaster style offers a more grown-up look through its deeper shape and retro inspiration. Features translucent materials with an organic pattern as well as vibrantly colorful, sculpted temples.
This flirty girls’ style features a butterfly-shaped metal wire rim front with optical illusion daisy chain relief pattern along the temples. The entire Float Kids collection is carefully crafted from premium quality components to ensure maximum durability and safety.
Sizes: 47/17 (130); 49/17 (135) Pricing: $$ (800) 645-3733/www.cvoptical.com
Sizes: 46/15 (130); 48/15 (130) Pricing: $$ (877) 88-MATCH/www.matcheyewear.com
TURA: Kate Young for Tura K901 This classic P3 shape with a keyhole bridge is crafted with a rich block tortoise material or with gradient and milky blush acetate to allow this unisex style to be adored by both boys and girls. It features retro recessed metal pin dots and a metallic logo inside the temple. Size: 42/18 (125) Pricing: $$ (800) 242-8872/www.tura.com
KENMARK: Lilly Pulitzer Girls Chandie This classic style gets a modern update with three vibrant color options (Eggplant, Teal and Tortoise). This zyl frame features spring hinges and includes a signature Lilly Pulitzer print along the inner temples—perfect for a proper afternoon tea. Sizes: 46/15 (125); 48/15 (130) Pricing: $$$ (800) 627-2898/www.kenmarkoptical.com
REM EYEWEAR: Lucky Brand Kids D704 Reminiscent of the easy breezy vibes of California, this style will brighten any girl’s day. Boasting a metal frame construction, CatEye silhouette and epoxy-fill detail along the temples, the D704 is a casual cool style for the style-savvy set. Sizes: 47/15 (130); 50/15 (135) Pricing: $$ (800) 423-3023/www.remeyewear.com
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NEW PRODUCTS
1 GLACIER PLUS UV Manufacturer: Shamir Insight Description: A new premium anti-reflective coating which matches three main
components: the lens material, the hard coat and the AR coating itself. Features: The coating, which is only available on Shamir-certified lens blanks, is
matched to the specific properties and characteristics of each lens material. The hard coat is then customized based on which particular molecular properties work best, and then the AR coating stack is developed as a precise “recipe” based on the lens material and customized hard coat. www.shamirlens.com; (877) 514-8330
3 SPORTWRAP SERIES, EVERYWHERE SERIES Manufacturer: Vision-Ease Description: Vision-Ease is expanding its digital lens design portfolio with the addition of
five new proprietary wrap-style and general-purpose offerings designed by IOT. Features: Through this partnership, Vision-Ease initially offers two proprietary design series—Sportwrap and Everywhere. Sportwrap designs are ideal for active consumers because the digitally-optimized design accommodates wrap-style frames needed in sports. Everywhere designs are best for general-purpose wear. “Our partnership with IOT is defined by seamless integration,” says Barry Resnik, vice president of marketing for Vision-Ease. “Customers utilizing the IOT network can seamlessly add our designs, and have full access to both Vision-Ease and IOT support. This integrated approach ensures quick and accurate delivery of our proprietary digital lens designs.” The designs are optimized for Vision-Ease blanks but are not restricted.
2 GRAY GRADIENT POLY POLARIZED Manufacturer: KBco Description: KBco lenses are now available in
a new gray gradient polycarbonate polarized lens with a digitally optimized base curve design. Features: The 76-mm diameter lenses combine a high polar efficiency of 95 percent with UV protection. The new gradient polarized lenses have a lighter near zone for ease of reading smartphones and tablets. They also provide a more comfortable driving experience as they shield the eyes from the overhead sun while allowing more light at the bottom to enable clear vision of the dashboard. The left and right lens consistently match, and the color of the lens will not fade, according to KBco, which plans to release a brown gradient polarized lens later this year. www.kbco.net; (303) 253-6600
110 • August 2015 20/20
Availability: Vision-Ease Sportwrap Single Vision; Vision-Ease Sportwrap Novel PAL; VisionEase Sportwrap Backside PAL; Vision-Ease Everywhere PAL; Vision-Ease Everywhere + PAL. www.vision-ease.com; (800) 328-3449
NEW PRODUCTS
4 UV++
5 SHARPER IMAGE TECHSHIELD
Manufacturer: Conant Lens
Manufacturer: VSP Optics Group
Description: UV++ lenses provide
protection against high-energy blue light, which has been linked to retinal damage.
Description: Last year, VSP Optics Group signed an exclusive licensing agreement with
Sharper Image to manufacture and distribute optical-related products under the Sharper Image brand. Sharper Image TechShield represents the first of multiple Sharper Image licensed optical products being developed to enhance the lifestyle of today’s consumer.
Features: UV++ lenses are made from
Features: Sharper Image TechShield delivers targeted blue light protection in a proprietary,
an in-monomer blue block material
near-clear lens enhancement. Its unique defense technology provides comprehensive
that blocks harmful blue radiation,
protection by both absorbing and deflecting incoming blue light to reduce the wearer’s
providing UV and blue light protection.
amount of exposure.
Since the material itself blocks blue
Availability: Sharper Image TechShield is exclusively available through VSPOne Optical
light, the lens retains the property as long as it is in use. UV++ lets the
Technology Centers and VSP’s contract laboratory network. vspopticsgroup.com/techshield
healthier blue-turquoise light in, which helps in proper color perception, good attention levels and wakefulness. The lenses are virtually clear. UV++ in monomer technology offers full UV 400 protection, as well as a reduction in short wavelength light transmission, specifically 400 to 420 nm.
Availability: Finished single vision with Crystalux Super Hydrophobic AR, semi-finished single vision. Materials include Hi Vex, 1.60 MR 95, 1.67 MR 10. An easy to use, in-office demonstrator is available from Conant Lens. www.uvplusplus.com; p p (904) 599-2090
6 1-DAY ACUVUE MOIST MULTIFOCAL Manufacturer: Johnson & Johnson Vision Care Description: In a departure from typical multifocal contact lenses, the new daily disposable
1-Day Acuvue Moist brand multifocal contact lenses match the optical design to the pupil size. Specifics: Optimizing the optical design to account for the natural variation in pupil size
according to age and refractive power results in a superior vision experience, according to the company. Features: The 1-Day Acuvue Moist brand multifocal contact lens features 61 distance powers (+6.00D to -9.00D in 0.25D steps) with three add powers (low, mid and high) to offer 183 unique designs. Its hybrid back-curve design helps deliver a precise fit in two ways— spherical periphery helps ensure centration of the optics over the pupil and the aspheric center maintains the integrity of the front-surface optics. www.acuvue.com; (800) 874-5278
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I N T R O D U C I N G
Matches Every Lens Power to an Ideal Base Curve
+30mm
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-15mm
7.5 D
-30mm 8.5 D
Camber Technology COMBINES COMPLEX CURVES ON BOTH SURFACES of the lens to provide excellent vision correction. The unique, C O NTI N U O U S LY C H A N G I N G S U RFAC E C U RVAT U RE of the specially designed lens blank allows expanded reading zones with improved peripheral vision. When combined with a SOPHISTICATED BACK SURFACE DIGITAL DESIGN, both surfaces work together to accommodate an expanded 5[ UDQJH RÎ?HU EHWWHU FRVPHWLFV ČľDWWHU IRU PDQ\ SUHVFULSWLRQV DQG \LHOG XVHU SUHIHUUHG QHDU YLVLRQ SHUIRUPDQFH Camber is a trademark of Younger Mfg. Co.
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Improving Free-Form Lenses with Variable Base Curves and Digital Individualization Product Spotlight: Camber Technology— A Unique Patented Variable Base Curve Digital Progressive [1 CE CREDIT] By Mark Mattison-Shupnick, ABOM
INTRODUCTION WHY HAS BASE CURVE CHOICE For every power, there is an ideal base DOMINATED LENS SELECTION curve. The industry, for various reasons, AND PROCESSING? doesn’t strictly adhere to this principle, As you know, the combination of front but it’s crucial to note that base curves and back curve provides lens power. It are still very important. As it turns out, doesn’t matter what curves are used to good optics are more closely related make a -3.00D lens for central power to base curve than as long as the result typically thought. is -3.00D. However, B A S E C UR V E IS VERY With that recognithe curves chosen do IMP O RTAN T. AS IT tion, Younger Optics affect the sharpness released a new lens TU R N S O U T, IT IS A L OT of the off-center areas. technology called Because of this, front MO RE R EL EVANT TO Camber, a new and curve choice (base G O O D OP TIC S THAN unique digital procurve) has been a TYP IC A LLY THOUGHT. gressive lens solution guiding principle for that uses a variable more than 200 years base curve on its front surface to widen in the quest for better ophthalmic lenses. the clear field of view from far to near. For every lens power, there are actually This course teaches how Camber com- two base curves that offer clear vision offbines the traditional optics of base curve center. In 1804, Wollaston developed an choice with modern digital processing. elliptically curved line graph matching
LEARNING OBJECTIVES: Upon completion of this program, the participant should be able to: 1. Learn why variable base curves can improve the optical characteristics, range and cosmetics of digital progressive lenses. 2. Understand the functional differences between each of the progressive lens forms. 3. Know the advantages of Camber lenses when producing free-form progressive lens prescriptions. Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer. CREDIT: This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Technical, Level II Course STJHI169-2 This CE is also available online at www.2020mag.com
T H I S C O U R S E I S S U P P O RT E D B Y A N E D U C AT I O N A L G R A N T F R O M Y O U N G E R O P T I C S
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accurate optical correction each lens power to an “ideal” FIGURE 1 because there is a varying base curve, which is free from curve inherent within the oblique astigmatism (peripheral molded front surface blur). However, these early lenses design. In contrast, modern were very steep, with base curves backside digital technology of almost up to 20D; therefore, applies the progressive a more practical solution was design to the backside of a sought. In 1898, Ostwalt discovspherical lens blank. This ered that Wollaston’s elliptically creates an intrinsic comprocurved line graph had a lower mise, because the single half (Fig. 1). This meant that base curve can correlate to each lens power had a second Tscherning Ellipse combining the Wollaston and Ostwalt suggested base the distance power or the ideal base curve. Though both curves for reduced oblique astigmatism near power, but not both at base curves reduced peripheral blur to almost zero, Ostwalt’s base curves Move away from the ideal base curve and once. This usually means that the near were adopted as standard because they the ability to control peripheral blur zone power is not appropriately matched were flatter, more practical and better decreases. That reduces the clear field of to its ideal base curve. Because the near looking than Wollaston’s. Originally, each view. If we’re making a backside progres- zone is viewed obliquely, this mismatch is and every lens power had a different rec- sive lens, and we choose a SV lens blank of greater consequence. Optical designers (Fig. 3) must first ommended front lens curve. The glass lens whose base curve corrects for distance correct the optical problems created by a power, that curve is not the right one manufacturers of the time found this to be unmanageable and way too costly. There- required for near vision, a power of less single vision front curve. That makes fore, they reduced the number of available minus or more plus (Fig. 2). In most cases, sense and is an advantage of digital probase curves and began to produce a range more than one base curve would actually cessing. However, the design tools are also unfortunately using up their compensation be required for correct optics. of prescriptions from each one. Historically, traditional fixed front surface correction for a less than ideal base curve This simplified Ostwalt system is the basis for the modern base curves that are still progressives have been widely successful. rather than improving the lens through used for most single vision lenses and tradi- Traditional progressives are able to provide optimization. tional progressives. Over time, industry standards have shifted toward flatter curves FIGURE 2 FIGURE 3 than those initially suggested by Ostwalt, in order to improve eyewear cosmetics. In times when style dictates small frames, this shift does not result in noticeable oblique astigmatism, because smaller frames mean a shorter distance from center to edge. However, when frames are larger, the demand for flatter, more attractive lenses often leads to sacrifices of optical quality.
CAN A SINGLE VISION LENS BLANK SATISFY THE BASE CURVES REQUIRED FOR THE DIFFERING LENS POWERS IN A PROGRESSIVE LENS? As explained, historically, for every power there is a “correct and best” base curve. 114 • August 2015 20/20
Increased plus power to create the addition power requires different base curves; steeper in front surface progressives, flatter in back-surface progressives.
An optimization dilemma of back-surface progressives
ISN’T ALL DIGITAL TECHNOLOGY/ FREE-FORM BETTER? Do you agree with the statement, “Freeform, i.e., digitally-compensated lenses produce more satisfied patients”? I know most do agree, because when I ask that question to those in attendance at my classes, almost all of them selling digital lenses say they agree. However, as many have experienced, results vary depending on how judiciously the free-form processes are applied. In fact, that range of free-form processing capability is what provides a good, better and best choice of lenses. While all digital lenses use compensation to improve peripheral vision, keep in mind that the more compensation is required, the less optimization is possible. That is to say, reducing the need to compensate expands the lens’ personalization and optimization opportunities. In cases where an overly flat base curve is chosen (for example, a low plus Rx in a large, flat retro frame), or an overly steep lens is chosen (for example, a -4.00D Rx in an 8-base sport frame), free-form compensation may be applied to improve peripheral vision. However, because the base curve of FIGURE 4
Eight different base curves mimic the elephant’s trunk, increasing in diopter from top to bottom.
the chosen blank is not ideal for the power of the lens, more compensation is required, sometimes more than possible. Maintaining the “ideal” base curve reduces compensation requirements.
A NEW METHOD TO DELIVER VARIABLE BASE CURVES: CAMBER TECHNOLOGY New Camber technology combines complex curves on both lens surfaces. The continuously changing, special front surface uses more traditional, flatter curves for distance and steeper curves for near, thereby providing the optically correct base curve throughout the lens.
totally new idea, unique to Camber lenses. The variable front curve (white line, Fig. 5) has an “umbilic” corridor with a constant rate of power increase from top to bottom. In other words, a 6-base Camber blank is only 6.50D through the horizontal middle. The blank flattens toward the top to a 5.50D curve. As you go down, the curvature of the lens increases from a 6.50D curvature to 8.50D curvature. As a result, there is a total of about 3 diopters difference from top to bottom. In steeper base curves, the total increase is greater, due to the nature of the “Elephant’s Trunk” curve (Fig. 4). This patented, continuously increasing base curve is ideal for the increasing power profile of free-form progressive lenses.
FRONT SURFACE INNOVATION Camber lenses have a continuously increasing front surface curvature that can be thought of as a “stacking of consecutive spheres.” There are eight available base curves (0.5, 2, 3, 4, 5, 6, 7 and 8 base). Each of these comes from a successive section of a spiral-shaped curve, which is shaped almost like an elephant’s trunk (Fig. 4). This means that the Camber front surface increases in base curve from top to bottom—lower diopter in the distance zone, higher in the reading zone. It might help to imagine an endless stack of discs with decreasing diameters and therefore increasing base curves. Here you see an example of a 6-base lens (Fig. 5). This “stacking of the spheres” is a
DIGITALLY INDIVIDUALIZED BACK When combined with a sophisticated back-surface digital design, both surfaces work together to accommodate an expanded Rx range, offer better cosmetics (flatter) for many prescriptions and deliver userpreferred near vision performance. To produce Camber prescription lenses, cutting files are optimized using “Digital Ray-Path,” a lab calculation software designed by IOT (Indizen Optical Technologies S.I.). Considering prescription, frame and fitting requirements, Digital Ray-Path minimizes oblique aberrations, point by point, across the lens surface. Fig. 6 shows the 3D field of view assessed by the IOT calculation engine FIGURE 5 to determine the correct Camber lens blank and the rear surface design. The Camber design and Digital Ray-Path technology work together in a complementary way to maximize the benefit of the Camber variable base curve front surface. Individualization From top to bottom, the front curvature constantly increases in diopter. parameters are merged August 2015 20/20 • 115
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FIGURE 6
FIGURE 7
Lastly, though it may be good to have the prescription close to the face; the downside is that in high plus, back surface progressives, it may be too close, which can interfere with comfort. An example is “lash crash”—where eyelashes touch the back surface of the lens. If it is significantly high plus, the lens may require a convex add, which reduces its cosmetic appeal and may even be impossible for the lab to fabricate. The calculated back surface is combined with the correct Camber blank to The required back lens surface is calculated for a Camber’s front lens surface with produce the resulting progressive. 3-dimensional space for far, mid-range and near vision. variable base curve addresses these concerns. The higher curwith the Camber prescription design com- obliquity. This is one factor where the vature in the near zone provides increased putation to become the guide for processing traditional progressive, with a steeper curve magnification. It also allows the use of the back surface of the Camber lens. When at near, was more optically correct. cosmetically desirable, flatter front curves the digital back surface combines with the Many people feel that by putting the in plus powers. It’s interesting; sometimes unique Camber front surface, this forms the progressive on the back, the patient is get- looking back to fundamental optical desired progressive prescription (Fig. 7). ting a wider corridor because it is closer principles is the most effective way to This delivers improved visual acuity for all to the eye. While this may be true, it is not move forward. distances and gaze directions. without controversy. Some suggest that if the eye is closer to the corridor, the same DISCUSSION: WEARER TEST WHAT ARE THE CHALLENGES eye rotation spans a shorter arc, so the IOT, in association with the University of Madrid, designed and conducted a doubleOF CURRENT PROGRESSIVE blind wearer trial comparing a Camber LENS FORMS? BECAUSE THE NEAR In a traditional progressive, the increased finished lens with one processed from a ZONE IS VIEWED curvature of the addition produces single vision blank. Both used the same increased magnification. That effect is lost contemporary IOT back-surface progresOBL IQUELY, THE BASE in a SV front, back-surface progressive. sive design technology. Both prescriptions CURVE IN THIS AREA As a result, a patient might say, “Reading were made from the same material, same S HOUL D BE IDEAL F OR is not as good.” The effect of a free-form central base curve, in the same frame, and ITS DIOPTRIC POWER. progressive is lesser because it doesn’t worn for one week each. The only differhave the same effective magnification ability. ence between the two pairs of eyewear was Magnification can improve the reading corridor needs to be shorter. A shorter the lens blanks they were processed from: visual experience and increase visual corridor produces more peripheral astig- Camber versus single vision. Wearers and acuity at near, compared to back-surface matism than a longer corridor would testers were unaware of which lens was progressive designs. have. A shorter corridor is also narrower, which. After trying them both, wearers Eye rotation is required to read through which is less desirable. Also, some designers were then asked to compare lenses. the near zone of a progressive lens. The feel that the distance saved by putting the When asked, “Which lens do you prefer flatter the lens’ front surface, the more progressive on the back is very small, if the most?” wearers preferred Camber 2 oblique the angle. In a back-surface digital you consider that the entire distance we’re to 1. Regarding ease of adaptation, 8 of 10 progressive, increased digital compensation talking about is from the front surface of reported that adaptation to Camber is required to correct for that off-center the lens to the back. seemed easier. Nine of 10 reported better 116 • August 2015 20/20
near vision. Considering all FIGURE 8 factors, 55 percent (a majority) found Camber better, 39 percent found it to be equal. Wearer trials like this are not very common today because it is very tough to show significant differences in wearing experiences. Test subjects find it difficult to differentiate and express their preferences. Additionally, the trials are very expensive and time-consuming to perform. Therefore, these reported results are significant.
IS CAMBER SUGGESTING STEEPER BASE CURVES IN GENERAL? No—while optically ideal base curves are steep, Camber lenses are flatter. Clearly, patients (and their opticians) accustomed to newer, flatter lenses, won’t accept lenses with extra bulge and thickness. Prescription for prescription, the variable base curve Camber blank is, in fact, flatter than recommended traditional progressive lens curves. Fig. 8 compares a cross-sectional view of a +2.50 add lens on an equivalent 2.25D, 3.25D and 4.25D base curve. You can see that the Camber lenses are flatter. Typically, a flatter base curve would be chosen, resulting in a more appealing finished prescription. WHICH FACTORS ARE IMPORTANT IN DISPENSING A PROGRESSIVE LENS DESIGN? Critical: When delivering a finished progressive lens to a patient, the most important factor is not the work of the lens designer or the laboratory, but you—the dispenser. That’s because the decisions you make to construct the finished product affect the patient’s satisfaction. We assume the critical factors of a proper refraction (correct
prescription, fitting height and PD measurements) have been done correctly. Of course, if these three items are not correct, it doesn’t matter how good some of the other options might be. The eyewear will not be successful. Important: These include base curve selection, progressive design, corridor length, primary uses and lens material. I often get asked, “Which progressive design is best?” The answer is not in the design, but rather in all the parameters required to build those glasses. That’s what makes patients happy. The design of the progressive, while important, is not any more significant than the other items in the list. One must weigh each to build the final lenses. For many people, lens material and its thinness and lightness may be of utmost importance toward a successful pair of glasses. Others may have very different demands. Nice to have: I also believe that customizing or tailoring a prescription with the individual wearer’s parameters is definitely of benefit. Judging by the number of offices that actually use position-of-wear measurements, it’s clear that it’s still a “nice to have,” but first, the factors in the “critical” and “important” categories require mastery.
PATIENT BENEFITS Finally, any lens’ success, regardless of its attributes, depends on the benefits that it provides for both the patient and you, the ECP. Camber progressive lenses have been designed to use two surfaces rather than just one. The variable base curve front improves optimization possibilities. The steeper front curve in the reading zone eliminates peripheral blur while it delivers a wider reading area with an increased and appreciated magnification effect, all without the harsher distortion effects of traditional progressives. This design is automatically optimized and can be customized with position-of-wear measurements such as vertex, tilt and wrap. And because of the blank’s variable base curve, the design calculation can use its computational “firepower” for optimization rather than compensation. AVAILABILITY Camber has a wide availability to suit all patients, including clear, Transitions Signature VII Gray and Brown, and NuPolar polarized. Materials include hard resin, polycarbonate, Trilogy Trivex, and 1.60 and 1.67 high index. Camber is available in the following base curves for a complete prescription range: 0.50, 2, 3, 4, 5, 6, 7 and 8D. NuPolar Trilogy and 1.74 (clear and Transitions) will be available in 2016. CONCLUSION Variable base curves, digitally-optimized and individually constructed, address a number of issues and produce better, more satisfying progressive lenses. Looking back to move forward, in this case, made a lot of sense. ■ August 2015 20/20 • 117
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S E L F - A S S E S S M E N T E X A M I N AT I O N 1. All of the following make a -3.00D lens except: a. +6/-3 b. +6/-9 c. +3/-6 d. +2/-5 2. According to Ostwalt’s curve on the Tscherning elliptical chart, base curves, for a -6D, plano and +3D should be: a. +8/+6/+2 b. -2/plano/-8 c. +2/+6/+8 d. -6/plano/+3 3. The base curves recommended by Wollaston were as high as: a. 6 diopters b. 1.25 periscopic c. 20 diopters d. 3 diopters, based on lens back curve 4. Ostwalt’s original base curve recommendations successfully reduced: a. Spherical aberration b. Oblique astigmatism c. Coma d. Higher order aberrations 5. In the wearer trial comparing an IOT Camber and IOT back-surface progressive: a. Camber lenses were preferred b. Both lenses performed equally c. Camber was preferred at near only d. Neither lens was preferred 6. All of the following are true about Camber variable base curve fronts except: a. Front power change is equal to add power b. Described as like a set of stacked spheres c. Lens top is slightly flatter than at midline d. Front curve changes about 3 diopters 7. When frames are large, flatter base curves deliver: a. Better cosmetics b. Better off-axis optics c. Larger clear fields of view d. Overall better optical quality 8. In multifocals, the ideal distance base curve is ______ the ideal base curve for near: 118 • August 2015 20/20
a. Steeper than b. The same as c. Flatter than d. ECP determined, as is 9. All of the following are true about back-surface digital progressives from SF SV blanks except: a. Uses the same front curve in both distance and near zones b. They require compensation to make up for flat base curve in near zone c. The prescription sits closer to the eye d. They always offer a more appropriate base curve for both distance and near 10. The Camber lens blank produces a progressive by: a. Offering spherical back curves b. Combining with a digitally-optimized back c. Providing a variable base curve only d. Making all add powers as +2.50D 11. Digital Ray-Path software does all of the following except: a. Optimizes the surface, point by point b. Works with the Camber digital design c. Creates the variable base curve front surface d. Assesses 3D visual requirements 12. An often missed reading advantage of traditional progressives is: a. Increased near vision magnification effect b. Higher Abbe value c. Digitally compensated reading zone d. The absence of peripheral distortion 13. The Camber technology allows: a. A more optically appropriate base curve in the reading zone b. One SF base curve used for all prescriptions c. ECPs to forgo fitting height and PD measurements d. Progressives to be created from spherical blanks 14. Compared to traditional progressives, vision quality in digitally-produced progressives is: a. Always better b. Never as good as
c. About the same d. The result of compensation and optimization tools 15. In high plus progressive Rxs from SF SV blanks, all of the following are possible except: a. Highly concave adds b. Lash crash c. Convex adds d. Fabrication issues 16. Greater near zone compensation is required when: a. Traditional progressive fronts are used b. A backside progressive is made from a Camber lens blank c. Patients are not presbyopic d. Backside progressives are made from a SF SV lens blank 17. Younger claims that Camber technology can do all of the following except: a. Use more of its computational “firepower” for optimization b. Decrease oblique astigmatism c. Allow the use of traditional surfacing instead of digital processing d. Improve the cosmetics of the final lenses 18. Who/what is the most critical link in producing progressive lens designs? a. The software b. The starting lens blank c. The dispenser d. The doctor 19. In this course, which factors are considered less critical than base curve selection? a. Accurate fitting height and PD b. Correct prescription c. Patient satisfaction d. Individualization measurements 20. The resulting Camber finished lens is a product of a ______ and ______. a. Unique front surface lens form; an elephant’s trunk curve back surface b. Progressive front; an atoric back c. Variable base curve front; a digitallyoptimized back d. SF SV front; digitally-optimized back
Examination Answer Sheet 1 hour of CE credit by the American Board of Opticianry ~ Valid for credit through September 1, 2016 This exam can be taken online at www.2020mag.com. Upon passing the exam, you can view your results immediately. You can also view your test history at any time from the Web site. Improving Free-Form Lenses with Variable Base Curves and Digital Individualization Directions: Select one answer for each question in the exam and completely darken the appropriate circle. A minimum score of 80% is required to obtain a certificate. Mail to: Jobson OptSC, PO Box 488, Canal Street Station, New York, NY 10013. This program is supported by an educational grant from Younger Optics
1. A
B
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D
11. A
B
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D
1=Excellent
2=Very Good
3=Good
4=Fair
5=Poor
2. A
B
C
D
12. A
B
C
D
In questions 21-23 please rate the effectiveness of each activity:
3. A
B
C
D
13. A
B
C
D
21. Met the stated learning objectives?
1
2
3
4
5
D
22. Avoided commercial bias/influence?
1
2
3
4
5
23. How would you rate the overall quality of the material presented?
1
2
3
4
5
4. A
B
C
D
14. A
B
C
5. A
B
C
D
15. A
B
C
D
6. A
B
C
D
16. A
B
C
D
7. A
B
C
D
17. A
B
C
D
24. How were you directed to this course? A 2020mag.com D Ohio Opticians Website
8. A
B
C
D
18. A
B
C
D
B OAA Website
9. A
B
C
D
19. A
B
C
D
C NYSSO Website
10. A
B
C
D
20. A
B
C
D
E Other
25. Please describe the office in which you work. A Independent Optician
C Chain retail
B Independent Optometry
D HMO/Military/Other
Comments on this course: ____________________________________________________________________ Future Topics: ______________________________________________________________________________
Please retain a copy for your records. Please print clearly.
First Name Last Name E-Mail The following is your:
Home Address
Business Address
Business Name Address City
State Fax
Telephone # Profession:
Zip
Optician
Contact Lens Fitter
Other
By submitting this answer sheet, I certify that I have read the lesson in its entirety and completed the self-assessment exam personally based on the material presented. I have not obtained the answers to this exam by any fraudulent or improper means. Signature _________________________________________________________________________
STJHI169-2
✂
Lesson 111613
Date ________________________
August 2015 20/20 • 119
BASICS
GUIDE
new products in this issue
JUST KIDDING AROUND Don’t be fooled; kids know what they want. From the latest fashion trends to the newest technology, kids are always one step ahead… they know what’s cool and what’s not. Most children are drawn to familiarity, so get to know their likes, dislikes, interests and hobbies. From toddlers to teens and those in between, show them an array of eyewear that speaks to all ages. Use these the 20/20 Basics to help garner the attention of these ga By Victoria Garcia young customers. yo
20/20 BASICS
AGE APPROPRIATE w Various ages call for various frame Va styles. Fill your dispensary with st frames suitable for all ages. For fr young children, stick with bright yo ccolors and fun patterns such as hearts, flowers, stripes and cartoon h ccharacters. For tweens and teenageers, stick with more adult-styled fframes with familiar brand names.
x
about selecting or wearing eyewear. Show them frames with bright colors, cool features and fun details. Explain that eyewear is a fun accessory, similar to a new backpack or a pair of sneakers. TV TOTS Whether their parents v like it or not, children get a lot of ideas from their favorite television shows. Many popular characters from television shows, movies and books also have eyewear collections. “Spongebob Squarepants,” “Frozen,” “Teenage Mutant Ninja Turtles” and an array of popular Disney characters are all featured on eyewear. Ease the process of picking out eyewear and stock these friendly faces for kids to choose from. 120 • August 2015 20/20
y
FAMOUS FACES Pay attention to what popular athletes and celebrities are wearing. Kids will pay attention to what their favorite stars are wearing in movies, magazines or television shows. Check out 20/20’s Hall of Frames and social media feeds for an insider’s look. AFTER-SCHOOL SPORTS z Most children participate in a range of extracurricular activities from sports to academic clubs. Ask kids what they do for fun and when they will be wearing their frames to get a better idea of what suggestions to make.
PHOTO © ISTOCK.COM/JOBSONHEALTHCARE
FUN AND GAMES u Some children may not be excited
STAY UPDATED Become acquainted with kids’ brands. Browse acqua clothing l h stores and toy stores to find the most popular and sought-after kids’ brands from favorite candy products to favorite sport teams. Use this information to stock appealing and familiar logos for your kid customers.
COVER Sàfilo, Kids by Sàfilo SA0004 Sàfilo, Kids by Sàfilo SA0005 EYEING THE FUTURE, pp. 51-66 Altair Eyewear, Kilter 4005, p. 60 Colors in Optics, Crayola 206, p. 64 Europa International, db4k Cupcake, p. 51 Kenmark, TMX by Timex Crossed, p. 58 Lafont, Rocambole, p. 62 Luxottica, Dolce & Gabbana 3231, p. 56 Marchon Eyewear, MarchoNYC Kids Carly, p. 54 Ogi Eyewear, Ogi Kids 319, p. 66 Teka Eyewear, Swing 075, p. 57 Wiley X Eyewear, Youth Force Flash, p. 52 HERE’S AN EASY TEST, pp. 68-74 A&A Optical, Jalapenos Only One, p. 68 Avalon Eyewear, K12 4093, p. 70 ClearVision Optical, Ocean Pacific 845, p. 71 Eyewear Designs, Hello Kitty 253, p. 74 i-dealoptics, Fly, p. 71 Marcolin USA, Harley Davidson 117, p. 71 Match Eyewear, Float Kids 46, p. 71 The McGee Group, Vera Bradley Rio, p. 71 Menizzi Eyewear, Menizzi 3082K, p. 72 Modo, Eco Kids Lobster 46, p. 72 Nouveau Eyewear, SpongeBob SquarePants Ahoy!, p. 70 Prologue Vision, TC Charton Asian Fit Bruce, p. 72 Rem Eyewear, Converse K022, p. 72 Silver Dollar Optical, Kids Central 1658, p. 74 Thema - A Family Factory, iGreen V2.9, p. 74 Tura, Kate Young for Tura K900, p. 68 WestGroupe, Superflex Kids 144, p. 72 SPORT PAGE: Pint-Sized Pros, p. 80
Hilco, Leader Circuit Jr. 118 Marchon Eyewear, Nike Skylon Ace XV JR. EV0910 Sàfilo, Carrera Carrerino 13 Silhouette, Adidas Little Evil a413 SUNDAY: Have Sun More Fun, p. 81 Barton Perreira, Seraphina Colors in Optics, Sanford Hutton CS293 Brooklyn Matsuda Eyewear, Matsuda 2019 Moscot, Lemtosh Fold Sàfilo, Carrera New Panamerika RXPERTISE: A New Dawn for Glass Lenses, pp. 82-90 Modo, Derek Lam 256 Vuarnet, Vuarnet VL0006 WHAT’S NEW, pp. 96-102 ClearVision Optical, Dilli Dalli GS Empire LLC, Gazal Eyewear Modern Optical International, URock Collection Relaunch Modo, Eco Kids Teka Eyewear, Swing Eyewear WHAT’S NEXT, pp. 104-106 Lafont, Pour Les Enfants Marcolin, Skechers Kids Sàfilo, Carrera Junior WestGroupe, Superflex Kids NEW PRODUCTS, pp. 108-109 Altair Eyewear, Kilter 4003 ClearVision Optical, Ocean Pacific 845 Kenmark, Lilly Pulitzer Girls Chandie Marchon Eyewear, Flexon Kids Jungle Match Eyewear, Float Kids K46 The McGee Group, XOXO Girl BFF Mondottica, Pepe Jeans 8026 Ogi Eyewear, Ogi Kids 317 Rem Eyewear, Lucky Brand Kids D704 Tura, Kate Young for Tura K901 L&T NEW PRODUCTS, pp. 110-111 Conant Lens, UV++ Johnson & Johnson Vision Care, 1-Day Acuvue Moist Multifocal KBco, Gray Gradient Poly Polarized Lenses Shamir, Glacier Plus UV Vision-Ease, Sportwrap Lens Series, Everywhere Lens Series VSP Optics Group, Sharper Image TechShield
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2020_080115
7/9/15
8:02 AM
Page 2
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The following is a list of suppliers’ toll-free numbers for quick access to all of your optical needs. This is a paid service of 20/20 Magazine.
ACCESSORIES
MANUFACTURERS
CNS Frame Displays Premier manufacturer of optical displays and furniture. More than 2000 type of products in stock for immediate shipment. Complimentary dispensary design services. 877-274-9300 • FAX: 703-435-3180 E-Mail: INFO@FRAMEDISPLAYS.COM Website: www.framedisplays.com
Tech Optics International a manufacturer of Task-Vision™ products specializing in magnification and low vision optical products serving the Eye Care Professional. Free Professional Catalog 800-678-4277 • 856-795 8585 600 Deer Rd., Cherry Hill, NJ 08034 www.techopticsinternational.com info@techopticsinternational.com
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MANUFACTURERS &ç½½Ͳ d®Ã ÝÝÊ ® ã KÖãÊà ãÙ®Ýã &ƵůůͲƟŵĞ ŽƉƉŽƌƚƵŶŝƚLJ ĂƐ ĂƐƐŽĐŝĂƚĞ ŽƉƚŽŵĞƚƌŝƐƚ ŝŶ DĞƚƌŽ ƌĞĂ͕ D ͕ ĂŶĚ s ͘ tĞ ƉƌĂĐƟĐĞ ĨƵůů ƐĐŽƉĞ ŽƉƚŽŵĞƚƌLJ͘ KƵƚƐƚĂŶĚŝŶŐ ĐŽŵƉĞŶƐĂƟŽŶ ƉĂĐŬĂŐĞ͕ ďĞŶĞĮƚƐ ĂŶĚ ŝŶĐĞŶƟǀĞƐ͘ For classified advertising call 1-888-498-1460
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SUPPLIES CNS Frame Displays Premier manufacturer of optical displays and furniture. More than 2000 type of products in stock for immediate shipment. Complimentary dispensary design services. 877-274-9300 • FAX: 703-435-3180 E-Mail: INFO@FRAMEDISPLAYS.COM Website: www.framedisplays.com
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ad index A&A OpƟcal
128
Marchon Eyewear
Spine,2,4,20,22,24
800-492-4465
aaopƟcalco.com
Altair Eyewear
35
800-505-5557
altaireyewear.com
877-88match
matcheyewear.com
19
McGee Group
Cv2,75
athenacosmeƟcs.com
800-966-2020
mcgeegroup.com
Athena CosmeƟcs 877-909-5274 Avalon Eyewear
91,97A
888-767-0383
avaloneyewear.com
Cafe BouƟque
87
800-962-3200
silverdollaropƟcal.com
Carl Zeiss Vision
9
800-358-8258
zeiss.com/lenses
Charmant
69
800-645-2121
charmant.com
Classifieds
122
ClearVision OpƟcal
59
800-645-3733
cvopƟcal.com
Essilor USA
29,44
800-essilor
essilorusa.com
Europa InternaƟonal
65A
800-621-4108
europaeye.com
Eyefinity
37
800-269-3666
eyefinity.com/web
Eyewear Designs
83
800-645-6596
eyeweardesigns.com
Fashion OpƟcal Display 800-824-4106
32
fashionopƟcal.com
FGX InternaƟonal
99
800-480-4846
fgxi.com
Frames Data
97 framesdata.com
Hilco
81A
800-955-6544
hilco.com
iMatrix 855-466-5848
28 optometry.imatrix.com
Italia Independent 844-251-8350 Jobson InteracƟve
61 italiaindependent.com 94
800-645-1300
marchon.com
Match Eyewear
50
Morel
67
800-526-8838
morel-france.com
MyEyeStore
30
952-463-1200
myeyestore.com
Ogi Eyewear
27
888-560-1060
ogiframes.com
Opsales Inc.
89
800-423-7688
opsales.com
PPG Industries
Cv3 ppgtrivex.com
Prodesign Eyewear
73
888-275-2335
prodesigndenmark.com
REM Eyewear
31
800-423-3023
remeyewear.com
Shamir 877-shamir1 Silmo
47 shamirlens.com 107 silmoparis.com
Spy OpƟc
14 spyopƟc.com
Teka Eyewear
26
877-teka-eye
tekaeyewear.com
Ultra Palm OpƟcal 800-327-5185 Vision Expo West
103 ultrapalm.com 105 visionexpowest.com
Visual Eyes Eyewear 800-393-0078 VSP OpƟcs
42 veeyewear.com 49 vspopƟcsgroup.com
Walman OpƟcal
43
jobsoninteracƟve.com
800-414-7656
walman.com
10,12
West Groupe
85
877-545-5963
kenmarkopƟcal.com
855-455-0042
westgroupe.com
L’Amy America
16
800-243-6350
lamyamerica.com
203-557-0839 Kenmark OpƟcal
Lafont 800-832-8233 Local Eye Site
55 lafont.com 90 localeyesite.com
Wiley X
39,41
800-776-7842
wileyx.com
Younger OpƟcs
6,112,121
800-366-5367 Zyloware 800-765-3700
youngeropƟcs.com Cv4 zyloware.com
PA R T I N G GLANCE
2011 @20/20
T THE BO O OYZ ARE BACK
Brand loyal in their Nikes from Marchon but my how they’ve groan… Finn, Gram and Eamon! —JJS
Here’s H ’ hoping h this world comes up with a better name but for now they are Gen Z, and the last time you saw THESE kidz was four years ago when Finn, Gram (my son!) and Eamon had just formed a rock band called The Pillows. They are STILL pushing the envelop on that elusive power chord, intent on ruling the world in their (Red, White and Blue) NIKE MOTO Style EVO0610 from Marchon Eyewear. Don’t forget to put in your thoughts as to who might best represent the ultimate beSPEC’ed Millennial so 20/20 can reveal that eyewear icon in the December issue on these Parting Glance pages. Just e-mail me at jspina@jobson.com and may the best GenEYE win.
—James J. Spina
©2015 PPG Industries, Inc. All rights reserved. Trivex is a registered trademark of PPG Industries Ohio, Inc.
Protect their eyes today and tomorrow. Trivex® lenses can withstand the toughest industry impact tests − plus any bumps, bangs and backpacks a kid can toss at them. Trivex® lenses provide kid-tested toughness along with uncompromising visual quality and 100% UV protection, allowing every child to see their best at all times.
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15-110 ©2015 Zyloware Eyewear. Randy Jackson Eyewear is manufactured and sold under license from Love Deacons of Soul, Inc.
Randy is wearing style RJ 1061 www.twitter.com/randyjackson www.facebook.com/randyjackson http://instagram.com/yo_randyjackson
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