Small rest, big idea A better way to improve our health and productivity Thesis project Frannie Chu Graphic Design : MFA Academy of Art University
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
TABLE OF CONTENTS
>
chapter 1
WHY _It’s more than the loss of property p.10 _The invisible killer p.14
>>
chapter 2
WHAT _It’s natural and healthy _It’s not an excuse of laziness _Let’s take a nap _Napping celebrities _Companies do nap
>>>
chapter 3
p.22 p.26 p.32 p.36 p.42
HOW _Target audience p.46 _Design process p.48 _Deliverables p.70
>>>>
chapter 4
AFTERWORD _A little rest goes a longer way p.108 _References p.110 _Acknowledgments p.112
Thesis project
6
Small rest, big idea
A better way to improve our health and productivity
Small rest, big idea. Or maybe it’s not Small at all What is the little thing that happens everyday that we are so used to, but often forget the importance of? What is the little thing that is seemingly so small that we would sacrifice it for other relatively big things? What is the little thing that is actually not as small as we thought? Nothing is too small, especially when it is related to our well-being, creativity, productivity and safety. There are tons of ways to stay healthy and awake, but there is one thing that comes naturally, and requires only a short amount of time without any outstanding cost. It’s a nap. Unfortunately, we seem to fight against the idea of rest contributing to better performance, productivity, and health. Try to think of it this way: we drink when we are thirsty; we eat when we are hungry; but we don’t rest when we are tired. We’ve been taught to stay awake for
Frannie Chu
Graphic Design : MFA
Academy of Art University
prolog
7
diligence, for reasons that are seemingly more crucial than getting some rest—work, social life and technology. Based on the research from the National Sleep Foundation, the average amount of nighttime sleep for an adult decreased from 7 hours per night in 2001 to 6.7 hours per night in 2009, which is half an hour shorter than the recommend hours of nighttime sleep. Nothing comes for free, not when we borrow money from the bank, but also not when we cut into our sleep time. What comes after those lost 30 minutes are daytime drowsiness, decreased attention span and the consequences caused by all the above. So we smoke, drink coffee or energy drinks to stay awake, to maintain productivity, and to get rid of the stress of work. But does that really work? Do we really accomplish
more? Or does this cure only the symptom, not the root cause? Having a busy lifestyle doesn’t mean we have to sacrifice our health. Even though we may not be able to change how competitive and busy our society has already become, we can find a better way to cope with it. Napping has already been proved to help boost up energy, efficiency, attention and creativity. Based on the NASA research, a short nap (known as Power Nap) recharges the participants’ brains, giving them a mental, emotional and physical lift. Besides, nap releases stress, decreases blood pressure and brings about better moods. To get these benefits, all you need is 20 minutes, and a firm belief that this little rest can make you healthier, happier, more productive and creative.
>
chapter 1
WHY _It’s more than the loss of property _The invisible killer
With fast, convenient and highly developed technology, modern lifestyle has brought us not only a more dynamic and diverse way of living, but also a more competitive and stressful society to make a living. This highly developed and stressful society requires people to do more work. The invention of technology, like the Internet, distracts people from sleep; stress from work has come from the economic recession. All these elements combine together and lead to changes in lifestyle. We no longer live at the same pace as we were before. Moreover, with the ability to work at any time from anywhere, people begin to consider sleep a waste of time because it distracts them from the things they want to finish. During tough economic times, people work longer hours to avoid the risk of running behind on their workload. If a person is working more, he or she borrows that time from sleep. From the employer’s perspective, time is money, and not a single penny should be wasted. According to the United States Department of Labor, a 30-minute lunch break is only guaranteed per 6-hour (or more) shift, plus a 10-minute break for every 4-hour shift. The total break time comes to 40 minutes for a more-than-8-hour workday.
Thesis project
10
Small rest, big idea
it’s more than the loss of property Based on the 2009 statistic report from the U.S. Bureau of Labor, an average workday is 8.4 hours, including 1.7 hours of unproductive work that costs America 4.4 billion dollars a day. With a 52-week work year, excluding vacations, sick leaves and holidays, that’s a whopping loss of 1 trillion dollars a year. Dozing off is considered gross misconduct and may result in termination of employment in some workplaces. Due to concerns about unproductive work and unprofessional appearance, sleeping while on duty is addressed in the employee handbook in most workplaces. According to the the National Sleep Foundation, approximately 30% of participants have admitted to falling asleep while on duty. However, what comes after this is more than the loss of money. The reports from the National Highway Traffic
Frannie Chu
A better way to improve our health and productivity
Graphic Design : MFA
Safety Administration (NHTSA) show the annual number of accidents due to driving while drowsy are around 100,000. These car accidents can cost approximately 12.5 billion dollars in property and productivity losses. At midnight on April 26, 1986, the Chernobyl Nuclear Power Plant in Ukraine exploded. The explosion released large amounts of radioactive contamination into the atmosphere, which spread over much of the USSR and Western Europe, and involved over 500,000 workers and cost an estimated 18 billion rubles. After more than 20 years, the potential death rate from the accident is around 985,000, and the place is still a barren land. There were chain reactions that lead to this catastrophe, but one of the crucial ones was the error made by the exhausted operators.
Academy of Art University
>
>
Chapter 1_WHY
11
property loss / year
12.5 billion injuries / year
71,000
>
>
fatalities / year
1,500
_It’s more than the loss of property
Thesis project
Small rest, big idea
A better way to improve our health and productivity
“The human body is the only machine for which there are no spare parts.” — Hermann M. Biggs, American physician and pioneer in Public health
Frannie Chu
Graphic Design : MFA
Academy of Art University
>
>
Chapter 1_WHY
13
>
>
_It’s more than the loss of property
Thesis project
14
Small rest, big idea
it’s AN INVISIBLE AND silent KILLER The problems that come from deficient nighttime sleep are not just countless yawns or difficulty focusing on work that might be solved by getting coffee, drinking energy drinks, smoking cigarettes or taking vitamin supplements. They can result in a chain reaction of health issues. The average sleep-deprived individual may experience impaired performance, irritability, lack of concentration, and daytime drowsiness. They are less alert and unable to concentrate effectively. Additionally, because sleep is linked to restorative processes in the immune system, sleep deprivation in a normal adult causes a biological response similar to the body fighting off an infection. Persistent sleep deprivation can cause significant mood swings, erratic behavior, hallucinations, and maybe death.
Frannie Chu
A better way to improve our health and productivity
Graphic Design : MFA
Another deadly consequence that comes after deprived nighttime sleep is stress. Stress is tightly linked to our nerve and cardiovascular system. By secreting certain hormones such as adrenalin and sympathin, the invention of stress is designed to help human body to deal with challenges and tasks. However, without proper rest, the stress remains at a level that will weaken the body. Common symptoms are: migraines, diarrhea, ulcers of the stomach, palpitations and hypertension. Stress can as well increase the risk of getting diabetes, rheumatoid arthritis, hyperthyroidism, and immune system related diseases such as hypersensitivity, hives and cancer. Moreover, aside from the physical harms, stress can also bring about emotional disturbances that lead to depression, anxiety disorders and bipolar disorders.
Academy of Art University
>
>
Chapter 1_WHY
15
stress depression, mood swings, anxiety...
cognitive problems insomnia, stroke ...
ZZ
Z
weak immunity cold, flu, allergies...
heart problems hypertension, sudden death...
>
>
_It’s an invisible and silent killer
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
16
Frannie Chu
>
>
Chapter 1_WHY
17
Based on the report from the National Sleep Foundation, 20% of people in the United States (approx. 61 million) sleep less than 6 hours in 2009
>
>
_It’s an invisible and silent killer
Thesis project
Small rest, big idea
A better way to improve our health and productivity
“Since most people can’t rearrange their lives to get more sleep, we recommend they learn how to nap.” — Bill A nthony, PhD, author of The Art of Napping
Frannie Chu
Graphic Design : MFA
Academy of Art University
>
>
Chapter 1_WHY
19
>
>
_It’s an invisible and silent killer
>>
chapter 2
WHAT _It’s natural and healthy _It’s not an excuse of laziness _Let’s take a nap _Napping celebrities _Companies do nap
The exceeding pace of the development of society brings dramatic changes to our lifestyle. Thanks to expanding technology and population, we are capable of learning and doing more things within 24 hours than ever before. In order to find more time to get things done or to avoid the risk of running behind on our workload, we try hard to find a way to maintain our consciousness and attention. Not only employees, but also companies, are afraid of falling behind. Due to the excessively expanding marketplace and the continuous economic depression, companies are seeking better solutions to maintain their competitiveness and to increase benefits. However, no matter how busy or robotic the world has already become, we should never forget the fact that we are still made of flesh and blood—we are not robots. Even a robot needs to rest, let alone human beings. Rather than using external forces to bring back energy, which may cause more unwanted side effects and add burdens to our alreadyoverloaded body, it makes more sense for us to look for something natural and risk-free. A 20-minute nap not only fits in with tight schedules these days, but also creates better physical and emotional health. Moreover, by improving the employees’ well-being and productivity, it benefits the company and develops a win-win situation for both parties.
Thesis project
22
Small rest, big idea
It’s natural and healthy In Asian philosophy, the concept of yin and yang is used to describe how polar opposites or contrary forces are interconnected and interdependent in the natural world. Those two are not opposing forces but complementary opposites, and the whole idea of Chinese medical theory is about moderating the two forces in the body. Based on the Chinese units of measurement of time, “yang” reaches its peak at “wushi”, which is noontime between 11AM to 1PM. Meanwhile, “ying” starts to grow. Taking naps during that time is believed to keep “yang” and protect “ying” inside the body. By doing so, our body is able to not only maintain its balance, but also save more energy.
Frannie Chu
A better way to improve our health and productivity
Graphic Design : MFA
From a Western biological point of view, circadian rhythm is a process that displays an endogenous oscillation of about 24 hours of the body. Within this 24-hour cycle are two resting phases—12AM and 2PM. It’s natural for people to feel sleepy about seven hours after waking up. Napping at that time for about 20 to 30 minutes responds to the tiredness, relieves stress and effectively revives the brain. A NASA scientist’s study showed that 24-minute naps significantly improved a pilot’s alertness and performance. Furthermore, according to Harvard’s research, nappers outperformed non-nappers dramatically. Those who took naps sustained their performance all day long when those who didn’t performed poorly.
Academy of Art University
>>
>>
Chapter 2_WHAT
23
0:00
2:00
4:00
6:00
8:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
low energ y level during daytime
nighttime sleep
>>
work time
>>
free time
_It’s natural and healthy
Thesis project
Small rest, big idea
A better way to improve our health and productivity
24 the decreased level of stress
Based on the research done by Siesta Awareness Organization, napping will not only lower the stress hormone level, but also reduce the risk of heart disease.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
10%
20%
30%
34%
25
40%
50%
60%
70%
80%
90%
100%
>>
>>
_It’s natural and healthy
Thesis project
26
Small rest, big idea
A better way to improve our health and productivity
It’s not an excuse of laziness Despite all the benefits brought by this short break, there are still lots of stigmas associated with dozing off while at work—laziness, unproductiveness, disrespect, bad time management…etc. There are companies that have set up strict rules to prevent employees from slacking off during their duties, such as 5-minute-only smoking breaks. Some employers even urge their employees to stay in the office overnight to get more work done—it’s the representation of diligence, respect and self-control. In 1969, a 29-year-old worker in the shipping department of Japan’s largest newspaper company was reported dead from a sudden stroke. However, it was not until the later part of 1980’s when several business executives who
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
27
were still in their prime years suddenly died without any previous sign of illness, that the media began picking up on what appeared to be a new phenomenon. They called it “Karoshi”, which is literally translated from Japanese as “death from work”. The major medical causes of karoshi death are heart attack and stroke due to overloaded stress. Taking a 20-minute nap can decrease stress levels by 34% immediately. Due to a declined level of stress, an individual will feel more refreshed and alert. Moreover, with a 90% increase in attention and a 30% increase in productivity, an employee will be able to contribute even more work. Researchers at the University of California also suggest that REM sleep can enhance creative problem solving.
>>
To make itself as competitive as possible, a company must have a sharp eye on what’s worthy of investment. Employees are one of the most important properties of the company. The best way to maintain their productivity and creativity is to invest their well-being. From the ROI (Return On Investment) standpoint, napping can definitely be one of the best solutions. It’s easy, efficient, beneficial, and free.
>>
_It’s not an excuse of laziness
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Taking naps during midday are part of the tradition in China, India, Middle East and Mediterranean countries. In Spain, taking naps after midday meal has existed for thousands of years, and has become one of the most famous aspects of Spanish life. They called it “Siesta”.
Along with scientific research and media attention to the importance of taking naps, there are more companies and schools in Japan starting to treat napping as one of the most efficient ways to bring back productivity.
28
The original idea of siesta was designed for workers in the fields to find shelter from the heat. They would feel more refreshed after their sleep and would be able to work until late evening. The modern Spanish style siesta occurs at two period of time–2PM until 5PM for shops and business, while bars and restaurants close from 4PM until 8 or 9PM. Even now people who don’t have the chance to take a siesta still like to have a long lunch.
Frannie Chu
Graphic Design : MFA
By practicing napping at schools, they found out that the average scores of students were elevated, and that absences decreased. To meet the need of the increasing number of people napping, stores have started to sell napping-related products. Moreover, there are salons offering beds for rent for napping.
Academy of Art University
>>
>>
Chapter 2_WHAT
29
>>
>>
_It’s not an excuse of laziness
Thesis project
Small rest, big idea
A better way to improve our health and productivity
“There is more refreshment and stimulation in a nap, even of the briefest, than in all the alcohol ever distilled.” — Publius Ovidius Naso (March, 20 43 BC –A D17/18), Poet, Arthur of Metamorphoses, Italy
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
31
>>
>>
_It’s not an excuse of laziness
Thesis project
32
Frannie Chu
Small rest, big idea
A better way to improve our health and productivity
LET’S TAKE a NAP!
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
33
Set up the alarm
Find a good spot
The recommended time of a nap is between 20 to 30 minutes before entering deep sleep, or REM (Rapid Eye Movement) sleep, which is difficult to wake from.
Although napping can take place anywhere, the quality of a nap can be elevated under certain conditions, for instance, somewhere dark and quiet. If you find it hard to look for a place like this, you may put on an eye mask or earplugs. You should also find a comfortable posture. You can lie down on any preferable surface, lie face down on the desk or simply sit on a chair.
>>
>>
_Let’s take a nap
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Stop feeling guilty
Calm the mind
Taking a nap is not a waste of time, or an excuse of laziness. What a 20-minute rest brings is greater than you think. It instantly revives the brain, lowers stress hormone levels and decreases the risks of getting heart diseases and hypertension. A nap means more patience, less stress, better reflexes, increases in learning, more efficiency and better health.
One of the principles of taking a nap is to make room for relaxation and to revive your brain. Simply let go of all the thoughts. Pause and play, and you know you will be a better player after waking up from a nap.
Graphic Design : MFA
Academy of Art University
34
Frannie Chu
>>
>>
Chapter 2_WHAT
35
Keep it consistent
Lighter lunch
Train your body to adapt to the napping and make it a part of your body’s expected circadian rhythm. By doing so, it will be able to generate a more stable system for the nap to work, than if you were to take random naps.
Not only a cup of non-caffeine tea, but also the food that you have for lunch can elevate the outcome of napping. Fiber diets have a time-releasing effect on carbon dioxide (CO2). It enters your bloodstream at a steady and slow pace, giving your energy staying power with less drowsiness after awakening from nap. Furthermore, fiber diets provide other health benefits, such as lowering the risk of diabetes or heart disease.
>>
>>
_Let’s take a nap
Thesis project
Small rest, big idea
A better way to improve our health and productivity
“Don’t think you will be doing less work because you sleep during the day. That’s a foolish notion held by people who have no imaginations.” —Winston Churchill
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
37
>>
>>
_Napping celebrities
Thesis project
Small rest, big idea
A better way to improve our health and productivity
E=mc
38
2
Albert Einstein liked to sleep 10 hours a night. He claimed that his dreams helped him to invent great theories. Also he felt that naps “refreshed the mind� and that they helped him to be more creative.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
39
Leonardo Da Vinci was able to stay awake and alert for almost 22 hours while working on brilliant artworks and inventions. He slept 1.5 to 2 hours a day by taking a 20-minute nap for every four hours while he was awake.
>>
>>
_Napping celebrities
Thesis project
Small rest, big idea
A better way to improve our health and productivity
40
Sir Isaac Newton slept 3-4 hours daily. Being a short sleeper, Newton hardly ever used his bed; instead, he would take naps around the clock.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
41
Albert Einstein, Leonardo Da Vinci, Isaac Newton, Salvador Dali, Thomas Edison...Those are some of the most brilliant minds in the human history. In addition to their contributions to the society, they have one more thing in common—they all took naps.
>>
>>
_Napping celebrities
Thesis project
Small rest, big idea
A better way to improve our health and productivity
42
There’s a lot of stigma associated with dozing off at work —laziness, unproductiveness or disrespect. However, there are more companies embracing napping these days. For example, Nike urges its workers to nap, and so do Google, Levi’s, Toyota, Ben & Jerry, Zappos, Cisco and Pixar… In the long run, napping benefits not only the employees’ health, but also the company’s profits and development. It’s a win-win situation.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>
>>
Chapter 2_WHAT
43
>>
>>
_Companies do nap
>>>
chapter 3
WHO/HOW _Target audience _Design process _Deliverables
We drink when we are thirsty, we eat when we are hungry, but we don’t rest when we are tired. We need to catch up with the ever-changing world, to learn new information, and to work hard to stay competitive. We are just too busy to take care of ourselves. But living a busy lifestyle doesn’t mean we have to sacrifice our health, or ignore the fact that we are not robots. We can, however, boost our productivity, regain our energy and make ourselves healthier —within a short period of time. As a matter of fact, we all know it and probably did it when we were young. It’s a built-in repair function generated by most living beings, including humans. It is napping. The primary target audience of this campaign will be employees aged 25-34. Being middle class—self-esteem, social expectations, work, loans, family…are all things that make these people more stressed out. Furthermore, in such a depressed economy and intense pace of living, one must keep up-to-date with the new technologies and with the trends of the world in order to maintain his/ her best competitive advantage.
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Target audience
Employees
(age: 25-34)
In this age group, people tend to consider themselves as young and still strong enough to handle the consequences of insufficient rest and stress from work. Without paying much attention to their health, people in this age group also have a higher risk of getting karoshi or stress related diseases.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
47
Employers
General public
Companies are constantly seeking for valuable investments that are beneficial and efficient. Except actual equipment, employees’ creativity productivity and are the key elements of a corporation’s success. One of the essences of this campaign is to promote a way of life that brings profit to both workers and the company. To make it work, the secondary target audience will be those who can put this into action.
To further spread out the philosophy of napping, the next step will be to reach out to the general public. The bigger picture of this campaign is to raise public awareness of other health-related issues, and to inspire people to rethink how we
>>>
>>>
can do better our lifestyle.
_Target audience
Thesis project
48
Frannie Chu
Small rest, big idea
A better way to improve our health and productivity
Design process
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
49
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
55
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
56
Frannie Chu
>>>
>>>
Chapter 3_HOW
57
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
58
Frannie Chu
>>>
>>>
Logo development
Chapter 3_HOW
59
Simple, comfortable, and friendly. The logo development is focused on visualizing the original idea of what nap is about. The pillow/brain shape icon represents not only the comfy feeling of napping, the link between napping and brain function, but also responds to the title: small rest, big idea
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
60
Frannie Chu
>>>
>>>
NAP
>>>
>>>
Chapter 3_HOW
61
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
62
small rest, big idea
minimum size 1 in
small rest, big idea
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
63
>>>
>>>
_Design process
Thesis project
64
Small rest, big idea
A better way to improve our health and productivity
Color palette To interpret the essence of this project, the use of color is focused on expressing the impression of freshness, calmness and intellect.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
primary color
Pantone 7466 U, C=70, M=0, Y=23, K=0
primary color
Pantone 606 U, C=0, M=4, Y=100, K=12
primary color
Pantone COOL GRAY 9 U, C=0, M=1, Y=0, K=51
secondary color
C=0, M=50, Y=100, K=12
>>>
>>>
Chapter 3_HOW
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
N
+
Frannie Chu
Graphic Design : MFA
N N +
Light
Bold
Netto OT Light / Regular / Bold Designer Daniel Utz Design date 2008 Publisher FontFont
Academy of Art University
>>>
>>>
Typography
Chapter 3_HOW
67
The use of font will help extend the visual presentation of the campaign, and to express a comfortable, clean and yet clinical look and feel.
>>>
>>>
_Design process
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
68
Frannie Chu
>>>
>>>
Photography
Chapter 3_HOW
69
Clean, bright and modern, part of the photography will be used to demonstrate a general figure in order to tighten the relationship between the subject matter and the selected group. Another part will be used to give a more holistic idea of what this campaign is about.
>>>
>>>
_Design process
Thesis project
70
Small rest, big idea
A better way to improve our health and productivity
DELIVERABLES _Reinforce the value and benefits of taking daytime naps _Clarify the stigma of napping _Promote napping in the work place _Remind people to pay attention to the health-related issues _Inspire people to keep an eye on small changes
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
71
Booklet
_Provide related information _Reinforce the value of napping _Easy to read and understand _Entertainment purpose
Smartphone app _Suggest a healthier diet for a better nap _Brief introduction of the campaign Target audience employees, general public
Target audience employees
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
72
Proposal _Propose the idea of napping _Describe the benefits of napping _Encourage napping in the office
Frannie Chu
Posters _General information of the campaign _Promote the idea of “A little rest goes a long way�
Target audience employers
Target audience general public
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
73
Website _Explain the subject matter _Reinforce the importance of napping _Suggest tips to nap better _Promote the campaign
Products _Support a higher quality nap _Improve the outcome after awakening Target audience employees
Target audience general public
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
74
Frannie Chu
>>>
>>>
Chapter 3_HOW
75
Booklet In order to inform the importance of a nap in a way people can understand and remember more easily, the booklet is designed as a tool book with mostly photographs and informative graphic driven content. The invention of the character in the book is to strengthen the link between the subject matter and the target audience. By introducing and demonstrating different ways to stay awake at work, the content reinforces the irreplaceable idea of napping. No way is better than a short nap that can wake you up with healthily recharged energy and a soothing mood.
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
78
Frannie Chu
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Smartphone app To elevate the effect of a nap, one must know when the body needs to get some rests. The napping clock will sync to the morning alarm. According to the 24-hour body cycle, the reminder window will pop up after 7 hours of the awakening in the morning. That is when the body needs a small break!
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
83
starting page
>>>
morning alarm page
>>>
napping clock page
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
84
morning alarm setup
Frannie Chu
Graphic Design : MFA
morning alarm window pop-up
Academy of Art University
napping clock setup
>>>
>>>
Chapter 3_HOW
85
sound setup
>>>
reminder setup page
>>>
reminder setup
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
86
repeat setup
reminder window pop-up
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
87
napping clock window pop-up
>>>
information page
>>>
swiping-to-read information
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
88
Proposal Employers’ willingness and approval are the key elements to put everything into action. The content of the proposal will be focused on emphasizing the statistics and facts of how a small rest can contribute to a lot more benefits, and also clarifying the stigma of napping during work hours. It’s a worthy investment and in the long run, creates a win-win situation to both parties.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
93
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
94
Frannie Chu
>>>
>>>
Chapter 3_HOW
95
Posters The benefits brought by a small rest can be applied to not only people in the office but also everyone. The idea of napping is more than the physical action or alternatives to boost up one’s energy—it’s a healthy attitude that can lead us to a better lifestyle. The poster series will support the campaign to reach out to the public space, and further promote this health-related movement.
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
96
Frannie Chu
>>>
>>>
Chapter 3_HOW
97
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Graphic Design : MFA
Academy of Art University
98
Frannie Chu
>>>
>>>
Chapter 3_HOW
99
Products A series of products will be used to help contribute to the napping conditions, as well as calm the body to decrease the dizziness after waking up. A little rest and a healthy body can go a longer way.
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
101
>>>
>>>
_Deliverables
Thesis project
Small rest, big idea
A better way to improve our health and productivity
Website
franniechu.com/nap
The vertical structure of the website and the scroll-down feature reinforce the chain reaction of how a small rest can result in significant changes. The use of information design makes this topic easier to understand, and also defines the category of the project.
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>
>>>
Chapter 3_HOW
103
>>>
>>>
_Deliverables
Thesis project
104
Small rest, big idea
90% + 30% + 34% increase in attention
Frannie Chu
A better way to improve our health and productivity
Graphic Design : MFA
increase in productivity
decrease in stress
Academy of Art University
>>>
>>>
Chapter 3_HOW
>>>
>>>
_Deliverables
>>>>
chapter 4
AFTERWORD _A little rest goes a longer way _References _Acknowledgment
There’s an old Chinese saying that goes, “Faith will move mountains” It might be true that part of human nature is to fight against nature and conquer it. With the rapid development of technology since the Industrial Revolution in the 18th century, we’ve been proving that we do have the power and the wisdom to change the world the way we want. However, does that really make things better? Or are we just so smart that we fool ourselves? Altering nature doesn’t mean we live above it or have greater control over it. In fact, we are creating more burdens than we can take—to the environment and to ourselves. With the increasing attention to health and environmental-related issues these days, all these contradictions start to show themselves. We are reaching the point where we finally start to question what we have done to the world and to ourselves—willingly, arrogantly, encouragingly or coercively. Nevertheless, what makes matters even worse is that we are looking for answers without looking into the question—we are the problem ourselves. We are taking things for granted, not only the world’s natural resources but also our own health. We treat ourselves the way we treat the world around us. To fix the problem, the first thing we should do is to learn to respect ourselves. Only then can we truly appreciate the world and make it a better place.
Thesis project
Small rest, big idea
A better way to improve our health and productivity
“ A healthy body is a guestchamber for the soul; a sick body is a prison.” — Francis Bacon (1561-1626), English philosopher, statesman, scientist, lawyer, jurist and author
A little rest goes a longer way. It’s not just a quote, a motto, an idiom, or a way to win more profit for the corporation; it’s an attitude of appreciation, a movement of approaching a healthier and happier lifestyle, a thought of considering ourselves as part of nature, and a call to raise people’s attention to rethink the core values of life. Tired? Let’s take a nap!
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>>
>>>>
Chapter 1_WHY
109
>>>>
>>>>
_A little rest goes a longer way
Thesis project
110
Frannie Chu
Small rest, big idea
A better way to improve our health and productivity
References
News
Organization
abc action news abcactionnews.com Businessweek businessweek.com CNN cnn.com The New York Times nytimes.com YAHOO! NEWS news.yahoo.com Forbes forbes.com 商業週刊 businessweekly.com.tw Psychologytoday psychologytoday.com Daily Mail dailymail.co.uk
New Hampshire Public Radio nhpr.org U.S. Department of Labor dol.gov The Ohio State University ohio-state.edu U.S. Bureau of Labor Statistics bls.gov American Public Health Association apha.org Siesta Awareness siestaawareness.org
Graphic Design : MFA
Academy of Art University
>>>>
>>>>
Chapter 1_WHY
111
Others
Magazine
brainyquote.com theglobeandmail.com fastcompany.com manageyourlifenow.com stressfocus.com fitnessblog.projo.com stress.about.com mayoclinic.com nutritiondata.self.com amolife.com ririanproject.com flickr.com ee-health.com.tw
GOODMagazine Issue 016,018,,019,021 Real Simple April 2010
>>>>
Book Just Design: Socially Conscious Design for Critical Causes by Christopher Simmons ISBN-10: 1600619711 Take a Nap! Change Your Life by Sara Mednick, Mark Ehrman ISBN-10: 0761142908
>>>>
_References
Thesis project
112
Small rest, big idea
A better way to improve our health and productivity
acknowledgments
My gratitude goes out to: family Mom, Dad, Grandpa, Grandma, Steven, Uncle Tony, Auntie Anny friends Alice Lui, Bryan Chen, Celeste Yang, Chris Lintz, Eric Lo, Jim Hatzopoulos, Kate Chuang, Karin Liu, Melissa Nilsson, Nick Lee, Nikki Shih, Ngoc Ngo, Oeun Kwon, Peyton Ward, Wipop Pantawangoon, Zack Fu and all my friends in Taiwan and in the U.S. instructors Mary Scott, Phil Hamlett, Hunter Wimmer, Junko Maegawa, Paul Kagiwada, Scott Rankin, Masha Rumer
Frannie Chu
Graphic Design : MFA
Academy of Art University
>>>>
>>>>
Chapter 1_WHY
113
>>>>
>>>>
_Acknowledgments
Small rest, big idea A better way to improve our health and productivity
Academy of Art University School of Graphic Design designer frannie Chu phone 862.242.4467 email franniechu@gmail.com bindery Taurus Bookbindery printer EPSON ST YLUS R1800 photography Frannie Chu Š 2012 All rights reserved. No part of this publication can be reproduced without express permission from Frannie Chu