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2019 - 2021
Portfolio
Josephine
A Portfolio.
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Josephine
Hello there! My name is Josephine I’m a graphic designer based in Jakarta, Indonesia
I mostly do branding, logos, digital ads, illustration, and social media design.
A proud Bachelor of Design from Multimedia Nusantara University with 3.77 GPA Love to work with Adobe Family such as Photoshop, Illustrator, InDesign, and Lightroom. And able to do Animate, After Effects , or Premiere as well. Including Ms. Office too!
email: fransisca.josephine@gmail.com / linked in : Josephine Fransisca / 08987137760
Portfolio
Education
Awards
Graphic Design BA - Universitas Multimedia Nusantara Santa Angela Bandung Junior & Senior High School Science major
1st winner Kompas Corner Lanyard Design Competition 1st winner Ultigraph Kalavikasana T-shirt design competition Best t-shirt design category at Ultigraph Kalavikasana Exhibitor at Imago Final Project Exhibition curated by DGI
Experience & Activities Creative Support Coordinator at Grab Indonesia
Graphic Design Intern at Milestone Creative Agency
Working closely with the marketing team to develop ideas and design for campaigns. Keep on-ground presence and brand collaterals by creating various design supports. Provide creative directions for production and promotional campaigns
Managing graphic content, branding, and creative ideations from various clients such as Kansai Paint, Panorama JTB Tours, Omron Healthcare, and many more
Creative Designer at Subway Indonesia
Assistant Lecturer
Develop display, marketing, and packaging to support product branding strategies in Indonesia.Translated trends into concepts and creative solutions relevant to the brand.Provide design output for all visuals in store (nationwide) and social media
Art and Design Students Association
Freelance Graphic Designer at Onsu Pangan Perkasa
Ministry of Trade Republic Indonesia Small Business Rebranding Programme
Maintain daily social media design and content for Bensu Bakso brand, providing marketing design support, packaging design, and promotional stuff
Freelance Product Photo Stylist at PT Matahari Putra Prima (Hypermart Indonesia)
Interest
(Jun - Nov 2018)
I love to travel and be inspired by many new things and cultures, including meeting many different people. Help to achieve the target and bring realization from the unthinkable ideas.
KMDGI XI - Kriyasana Mahasiswa Design Grafis Indonesia Secretary for UMN (Banten Region Delegation)
As an assigned Graphic Designer
Department of Industry and Trade DKI Jakarta Small Business Rebranding Programme As an assigned Graphic Designer
Language Bahasa Indonesia English - TOEIC score 940
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Josephine
Portfolio / Branding Portfolio
Branding & Campaign Project Identity Destination Branding Logo Collaterals Digital Campaign
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2021 / Store Branding Josephine
Subway Indonesia
ID Adjustment branding Collaterals Surprise yourself campaign Subway Sandwich is re-opening its retail store in Indonesia. Because the U.S store is open for the franchise, several guidelines need to be adjusted to fit into Indonesia’s market. Therefore the design and all promotional items need to be adjusted locally. To support the opening, Surprise Yourself Campaign is made to engage people that now we are here (again) to surprise you. Surprise is a concept for many terms about Subway. It’s surprising to fulfill your hunger without rice, it’s surprising that takeaway fast food could be healthy, it’s surprising that we are re-opening our stores in Indonesia. Mainly, we are here to Surprise you!
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2020 / Electric Vehicle Josephine
Grab Electric Vehicle EV Branding Collaterals Digital Campaign Banner Grab, as the no. 1 online transportation brand in Southeast Asia, with the largest number of fleets & cities coverage would also need to minimize negative impact that our business has on our planet esp Indonesia abd to do something as an act of responsibility toward the issue. In 2019, Grab goes greener for Indonesia, while also encouraging its passengers to participate to this act, by launching special Electric Fleets such as GrabWheels, Grab car electric and Grab Bike electric to support greener city.
Portfolio / Branding Portfolio
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Portfolio / Campaign Portfolio
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2021
Josephine
Grab Hotels : GrabCation Campaign Masthead In App Banner Social Media Digital
BATAL EM
IS
P
AN
P
GRAT
AN
Grab Hotels is one of the new business verticals that developed at Grab. You can book and search for hotel right through the app. This campaign concept - GrabCation, is a fun way to deliver the message we want to convey. With stamps as it’s main branding, we are certain to make you travel anywhere easily.
BATA L EM
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2018 / Destination Josephine Branding
Perkampungan Budaya Betawi Setu Babakan Brand Platform Logo & Visual Identity Collaterals Digital Travel Video print & digital media Setu Babakan is an area located in Jagakarsa, South Jakarta that is devoted to preserve and develop Betawi distinctive cultural heritage. With countless of traditional Betawi culture such as culinary, arts, craftmanship, cultural performance, collaboration of traditional and local ambience, and tranquilizing atmosphere. This branding is crafted with care and consideration In order to deliver the brand value through visuals and communciation process. The branding process is made to give a clear guidance for optimizing each touchpoints to represents Perkampungan Budaya Betawi Setu Babakan to build a unified brand image, maintain the brand alive and making it even better.
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2018 / Destination Josephine Branding
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2020 / Branding
Josephine
LadyFy
Branding Collaterals Packaging LadyFy, a Premium Women’s fashion brand that aims to make each woman got amazing look for every moment. We make sure that you get ready for fiest! Using simple yet elegant logotype with touch of feminime element, wrapped up with black and white to make it more elegant and premium.
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2020 / Branding
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Karbowl Logo & Visual Identity Packaging Karbowl - the best curry in town is a food brand that sells traditional Chinese pork meat rice bowl with special curry sauce. The brand itself want to deliver new fresh young vibes and people stigma about the pork curry rice bowl being outdated. The logo itself was made illustrated and using a stamp approach made it fun and engaging.
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2016 / Visual Identity Josephine
Padma Hotel Logo & Visual Identity Collaterals Digital Padma Hotel alliance is one of luxurious hotel located in Bandung, Indonesia that is known for it’s luxurious and comfy place. The purpose of redesigning the brand was to help the brand to achieve more luxurious, modern, and elegant feeling towards the guests through the visual identity.
Portfolio / Branding Portfolio
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2017 / Visual Identity Josephine
MPM Parts PT. Putra Mustika Prima Logo & Visual Identity Digital Packaging MPM Parts is one of the subsidiary company of MPM (PT Mitra Pinasthika Mustika Tbk) that provides and distributes a wide range of two-wheel and four-wheel aftermarket parts and services. Therefore, their product parts need s a proper branding to interact with the customer.
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2017 / Visual Identity Josephine
Minuman Jeruk dan Sirup Jeruk Kalamansi Logo & Visual Identity Packaging This is the design for UKM (Usaha Kecil Menengah) Jeruk Kalamansi Gusti that originated from Bengkulu, Indonesia that managed below the Ministry of Trade Indonesia UKM Rebranding Programme.
Portfolio / Branding Portfolio
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2017 / Visual Identity Josephine
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2017 / Visual Identity Josephine
Warung Bu Kris Restaurant Brand Platform Logo & Visual Identity Packaging Digital Warung Bu Kris is a family restaurant that was established in 1994, originally at Surabaya, Jawa Timur. Several years later it successfully expand the branch trough Java. This is the new visual concept design for Warung Bu Kris “bringing the traditional taste into urban lifestyle.”
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2017 / Visual Identity Josephine
Liberta & Cama Hotels Seminyak, Bali Logo & Visual Identity Design concept for Liberta & Cama Hotels Seminyak, Bali
Portfolio / Branding Portfolio
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Portfolio Portfolio / Ads
Ads Print Ads Digital Ads Social Media Content
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2017 / Print Ads
Josephine
Omron Print Ads Published at Harian Kompas 2017
Portfolio
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JNTO ( Japan National Tourism Organisation) Travel Fair Print Ads
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Panorama JTB Annual Event “The World of Holidays” print and digital ads
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PT Waskita Print Ads
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PT Waskita Print Ads
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Bensu Bakso (Onsu Pangan Perkasa Group) by Ruben Onsu Social Media
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Seeni Official Social Media
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Portfolio /Illustration Portfolio
Illustration T-shirt Illustration Pattern
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Grab Clean & Fix Illustration
Visual Asset Graphic Asset Character Design KV
Series of illustration for Grab Clean & Fix In Apps banner.The main concept is to deliver all the promos by simplify it and make it clear, clean, and fun. Please see more by scanning the barcode above
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2018 / Illustration Josephine
Indahnya Momen Bersama Ultigraph 2018 T-Shirt Competition 1st place Best T-shirt Award Nominee for Ultigraph 2018 T-shirt Competition
Portfolio /Illustration Portfolio
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2018 / Illustration Josephine
Fahombo Illustration for Mutu Tambangjaya Calendar
Portfolio /Illustration Portfolio
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2017 / Illustration Josephine
Title Sequence “Alice in Wonderland” Visual Asset Graphic Asset Character Design
Title sequence project for Alice in Wonderland Movie
Portfolio /Illustration Portfolio
Short Animation “Button of Love” Visual Asset Graphic Asset Character Design Storyline
This is a short animation project titled Button of Love, that tells a story about a Ginger Bread Man who was experiencing a life changing situation while he was shopping at the candy store.
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Portfolio /Other Works Portfolio
Other Works Web App Design
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Unbelievable Web App Web App design and Interface for Unbelievable.id the personal development learning sites
Portfolio /Other Portfolio / Logofolio Works
Logofolio Logo Design Collections
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