František Podaný - Graphic Design Portfolio

PORt_ folio

františek Podaný graphic design

FRANTIŠEK PODANÝ

*25. 06. 1982

EDUCATION :

2003–2006 VOŠ Obalové techniky a obalového designu, Štětí graduated with a red diploma

INTERNSHIP:

2005 VLHA design, Prague (compulsory practice while studying)

Working as a graphic designer on corporate identity, web design, illustrations.

WORK EXPERIENCE:

2006–2012 TEST, Technical environmental Studies, Praha

Working as a graphic designer - design, creation and preparation of print data for packaging. Creation of private brands for packaging including copywriting. Work on corporate identity of various companies including logos, logomanuals, business cards, web presentations, etc.

2012 - 2022 Fiala & Šebek Visual Communications a. s.

Working as a senior graphic designer - packaging design, corporate identity, copywriting, idea maker, Art Director of Sencor packaging design.

2022 - 2023 Dentsu Creative

Working as a multi-skilled senior graphic designer, idea maker and Art Director of brands - Bosch, Sazkabet, Heineken Group (Starobrno, Zlatopramen, Strongbow).

Working on TV commercials, preparing presentations, storyboards.

Villa Valtice Wines & Key Visuals

South Moravia, a rich region, ubiquitous wineries and the sun always rising above them. One such boutique winery is located in Valtice. Its owner asked us to design the labels for his range of premium wines. We presented several designs to the client, from the beginning he preferred the one with the sun symbol made of the letters „V“, which eventually became the final design after a few modifications.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Villa Valtice, s. r. o.

Sommelier Club Wine Redesign

Vino Mikulov is a well-known and popular wine brand in the Czech Republic thanks to its place of origin. The flagship of this winery is the Sommelier Club, which is designed for experienced consumers. After six years with the original design, in 2017 the client decided to redesign this range through a tender process. In addition to more evolutionary options, we offered the client a significant change in branding towards a more modern concept. There was also an improvement in legibility and the underlining of the range name with an elegant bow tie.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: BOHEMIA SEKT, s.r.o. , Czech republic

BEFORE AFTER

Motýl Wines Redesign

One of the other redesigns from the same client (Bohemia Sekt) that I had the opportunity to do was the Motýl wines. The wish was to make the packaging more colourful and more attractive to younger customers. In the end, the client chose a design where there is a combination of print and gold foil on a transparent label. Client then nominated the packaging for the Packaging of the Year 2021 in the Beverage category and the nomination was turned into a win.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: BOHEMIA SEKT, s.r.o. , Czech republic

Zlatopramen

0,0 Radler

Zlatopramen, like other breweries, responded to consumers‘ desire to enjoy the taste of beer without alcohol but with fresh flavours and introduced its own 0.0 °alc. Radlers. It was a pleasure to expand the range of beers from this wellknown brewery.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: HEINEKEN, Česká republika, a. s.

Libertas Beer

Libertas, a newly established small craft brewery near Prague in Úvaly, approached us to create a brand and labels for their 3 ranges of beers. The wish was to create brand for people who enjoy beer and who can appreciate the moment with their favourite drink. Libertas means freedom, the main attribute of brewery which is reflected in the labels using illustrations of people who are connected to freedom in some way, for example by fighting for it or moving humanity closer to freedom through their actions, inventions, etc.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: AKCIOVÝ PIVOVAR LIBERTAS A.S.

Big Shock Limited Editions

Big Shock limited editions is the perfect way how to attract fans of this brand with new tastes and new designs, which they like to collect. Every new limited edition was a great design challenge to me and it was fun to see how fans of the brand react to the new designs.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Al-Namura spol. s r.o., Czech republic

Big Shock Key Visual

After our agency won the tender to redesign the Big Shock energy drink cans, the client asked us to design the key visuals. In the spirit of the new redesign, I proposed an energetic and dynamic design full of speed and rotation, which highlights the essence of the drink.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Al-Namura spol. s r.o., Czech republic

Figaro Competition Key Visual

In the agency, besides designing packaging, I also got to work on things like contest activation campaigns, new product promotions, etc. One of them is the campaign for the Figaro chocolate competition. The challenge was to arouse consumers‘ curiosity, introduce them to the new packaging through online media and influencers and drive sales through a sweepstakes. This allowed me to try copywriting and work of idea maker. It was a challenge that gave me more new experiences

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Mondelez Czech Republic s.r.o.

Big Shock Redesign

Five years after the redesign of the Big Shock brand, the client approached us that they would like to redesign the can packaging again in line with the shift of their customers who have matured over those 5 years. So the idea was to create a more iconic design, cleaned of the unnecessary elements that were scratches. This resulted in a design based on the „crown“ element of the logo, which clearly communicates the flavour of the drink through different colours.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Big Shock s.r.o., Czech republic

Big Shock Key Visual

With the new design of the energy drink cans, new key visuals had to be prepared. I prepared both vertical and horizontal visuals using the crown element of the logo, which are easily adaptable to different products and limited editions.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Big Shock s.r.o., Czech republic

Alpa Sport Star

The client‘s intention with this redesign of the Alpa Sport Star brand, which is mainly used by athletes, even professional ones, was to appeal to mainstream consumers. Alpa is a well-known brand with a rich tradition. For this range it was very important to underline the quality and to solve the good differentiation of the individual products.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Alpa, a.s.., Czech republic

Alpa Sport Star Key Visuals

The client also asked us for a key visual for the new designs of the sports range. I came up with the headline „For stellar performance“ to go with it.Four years later in 2021, the client again asked us for new key visuals for all of their product lines and so I had the opportunity to design one for the sports line and also for the herbal massage gel line (on the next page).

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Alpa, a.s.., Czech republic

Ahmad Tea Gift Boxes

Ahmad Tea is a tea company based in England, a country where tea drinking is a national custom. The challenge: to design gift boxes that are more attractive while maintaining a brand value that is well perceived among consumers.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Al-Namura spol. s r.o., Czech republic

River Tonic water

Redesign of czech brand River, the main task was to modernize and simplify old design. The work for this project included a redesign of the brand icon represented by the head of native american.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: MASPEX Czech s.r.o., Czech republic

BEFORE AFTER

Vitana Bistro Cups

Vitana is a traditional Czech brand with a long history of presenting itself mainly as an assistant to cooks and chefs. In addition to the well-known broths, spices and instant soups, Vitana also offers instant pasta dishes such as Bistro Cups, which you can prepare at work in a few moments during the daily rush. The redesign of the packaging had a clear objective, to evoke the consumer‘s taste and to make it clear what the product is.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Vitana a.s., Czech republic

Lobkowicz Beer Crate

For this job, the client wanted a different shape in addition to the standard one, which would be more original and different from the competitors. This led to the design of the crate with an emphasis on the coat of arms in the logo, which resulted in a special grip shape that the client in the end chose.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Pivovary Lobkowicz, Czech republic

Bohemia Sekt Limited Edition

Even a brand like Bohemia Sekt once in a while surprises not only its loyal customers with a collector‘s limited edition. This one in particular had a theme of informality and was exclusively on sale only in Kaufland store chains. Cheers!

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: Bohemia Sekt, Czech republic

TESCO Wines

As part of its standard range, Tesco asked us to design for Moravian wines. The brief was that the wines must clearly refer to the place of origin. So I used traditional Moravian ornaments that you can see on the costumes and wine cellars in colours according to the type of wine.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: TESCO

TESCO Finest Wines

In addition to the standard range of wines, Tesco also has a higher range within Tesco Finest. I personally was given the task of designing the Zweigeltreibe and Kerner varieties.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Client: TESCO

Beer Multipacks

Over time, our agency has worked for many breweries, the most wellknown of which include Staropramen, Lobkowicz and in Moravia, Pivovary Moravsko Slezské, now Pivovary CZ Grouap a. s. Several times I have had the opportunity to design multipacks for various beers, popular packaging among users to take home for themselves or for sitting with friends and as a gift for various occasions.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Clients: Molson Coors, Lobkowicz, Pivovary CZ Group a. s.

Eldonex Electric Appliances

Eldonex is a brand belonging to IT Eldonex is a brand belonging to IT Trade, a.s., dealing in electrical appliances from air conditioners to kitchen scales. The client was looking for a design solution that would stand out from the usual approaches and, most importantly, wanted each side to be able to engage the customer. This resulted in a design that follows from page to page using a large, dynamically changing „X“.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Clients: IT TRADE, a.s.

Key Rum Key Visual

For this job, my task was to come up with the idea and graphic design of the key visual for Key Rum. Several ideas came up and through gradual comments and discussion with the client, the one that finally was chosen was one that included a map with the scenery of the Caribbean and most importantly a distinctive key for the brand.

Exclusively for Fiala & Šebek agency, Prague, Czech republic, www.fiala-sebek.cz

Clients: STOCK

BOSCH ESHOP Key visuals

Working on an online commercial for the Bosch brand was my first big experience of producing a spot. I worked on the project as Art Director and as a designer I prepared key visuals according to the brand manual.

Odkaz na reklamu: https://www.youtube.com/watch?v=ntajF_

An74I

Sazka BET Hockey Championship

Key visual

As a big hockey fan, I was very happy to work on the key visual for the 2023 World Cup. The client immediately chose my concept, based on a throne made up of hockey sticks, from the designs we submitted. I first prepared some sketches and then, with the help of a 3D designer, we modelled the throne in Blender. Routine work in Adobe photoshop followed and the visual was born.

Exclusively for Dentsu Creative, Prague

Client: Sazka

Sazkabet

I have been in charge of Sazkabet as Art Director since the beginning of my time at Dentsu Creative. The team managed to prepare several visuals, packshots and also the extension of the spots of the Bet on concept with two more TV commercials.

Exclusively for Dentsu Creative, Prague

Client: Sazka

CZECH GOLF FEDERATION

I was part of the team that won the tender for the campaign of the Czech Golf Federation. I prepared various key visuals aimed at different groups and also designed the redesign of the brand. Unfortunately, the project was not implemented as the federation lost its main sponsor.

Exclusively for Dentsu Creative

IBK Kubanský klan Jersey

As a sports lover and active floorball player of IBK Cuban Clan, I designed two sets of jerseys for our team, for home and away games. The team‘s animal is the kiwi bird, so a stylized illustration combined with a typical floorball ball was an obvious choice.

Bears Jersey

Another floorball jersey, another animal illustration. I really enjoy designing jerseys and always have a great time doing it. This jersey wasn‘t actually made for a specific team. Bear is my favorite animal, so I made a jersey with this animal for fun.