"The most important thing is that you love what you are doing, and the second that you are not afraid of where your next idea will lead." Charles Eames
I.
MURMILLO
II.
HIVE
III.
DONA+E
IV.
T I TA N
V.
JIGJIG ART
MURMILLO
THE NEXT GENERATION CRICKET HELMET
DESIGNED IN CONJUNCTION WITH PROFESSIONAL PLAYERS, THE MURMILLO HELMET REDEFINES THE STANDARDS FOR PROTECTION AND COMFORT IN CRICKET HELMETS.
CONCEPT
SINCE THE TURN OF THE MILLENNIUM, THE GAME OF CRICKET HAS EVOLVED SIGNIFICANTLY, WITH PLAYERS EXPOSED TO GREATER SAFETY RISKS THAN EVER BEFORE. IN SPITE OF THIS, THE FUNDAMENTAL DESIGN & CONSTRUCTION OF THE HELMET HAS REMAINED LARGELY UNCHANGED SINCE THEIR POPULARISATION IN THE LATE 70’S AND EARLY 80’S. THE MURMILLO CRICKET HELMET OFFERS AN INNOVATIVE SOLUTION TO THE INCREASED HAZARDS FACED BY BATSMEN IN THE MODERN GAME. THE LONG AND SHORT TERM EFFECTS OF CONCUSSIONS ARE NOW WIDELY ACKNOWLEDGED TO BE A PRIMARY ISSUE WITHIN THE SPORT, WITH EXISTING HELMET SOLUTIONS ONLY PROVIDING THE MINIMUM EXPECTED PROTECTION AGAINST THESE. WITH TECHNOLOGICAL ADVANCEMENTS DRIVING THE DESIGN, THE MURMILLO HELMET AFFORDS WEARERS UNPARALLELED LEVELS OF PROTECTION AND COMFORT, WITHOUT COMPROMISING ON AESTHETICS, THUS ALLOWING THEM TO PLAY WITH MORE CONFIDENCE AND FREEDOM.
DEVELOPMENT
THE CONCEPT WAS REFINED AND DEVELOPED FOLLOWING SEVERAL MEETINGS WITH EXPERTS, INCLUDING PROFESSIONAL CRICKETERS AT NOTTINGHAMSHIRE COUNTY CRICKET CLUB, THE CHIEF MEDICAL OFFICER OF THE ECB (ENGLAND & WALES CRICKET BOARD) AND SENIOR STAFF OF THE SPORTS TECHNOLOGY INSTITUTE AT LOUGHBOROUGH UNIVERSITY. THESE INTERVIEWS, ALONG WITH LOW FIDELITY & PROTOTYPES PROVIDED KEY INSIGHTS AND FORMED THE BASIS OF THE OVERALL DESIGN. FOLLOWING THE DEVELOPMENT OF THE DESIGN, AN APPEARANCE PROTOTYPE WAS PRODUCED.
BILL OF MATERIALS 1. ABS PEAK/NECK GUARD 2. FIBREGLASS OUTER SHELL 3. KOROYD CORE 4. AIREX R63 CORE 5. POLYCARBONATE INNER LINING
CIAS (CRANIAL IMPACT ALERT SYSTEM) PROVIDES REAL TIME FEEDBACK TO MEDICAL STAFF IN THE EVENT OF A HELMET STRIKE. A PRESSURE SENSITIVE MEMBRANE BETWEEN THE CLOTH COVERING AND THE FIBREGLASS SHELL SENDS A BLUETOOTH SIGNAL TO A MOBILE DEVICE, INFORMING THE PHYSIO OF THE LOCATION OF THE STRIKE - ENABLING A MORE COMPREHENSIVE ON FIELD CONCUSSION ASSESSMENT.
IMPACT
FUNCTIONAL CIAS PROTOTYPE
SIGNAL
ALERT
DIAGNOSIS
MIPS (MULTIDIRECTIONAL IMPACT PROTECTION SYSTEM) IS A LOW FRICTION LAYER INTEGRATED WITHIN THE HELMET TO HELP REDUCE THE ROTATIONAL FORCES TRANSFERRED TO THE BRAIN FROM AN ANGLED IMPACT.
BALL STRIKES HELMET ANGLED IMPACT
NO MIPS
MIPS LAYER SLIDES ROTATIONAL FORCES REDUCED STRAIN GAUGE
FITTING THE MIPS LAYER IN THE APPEARANCE PROTOTYPE
CONSISTING OF MORE THAN 95% AIR, KOROYD IS CONSTRUCTED FROM A SERIES OF WELDED TUBES WHICH ABSORB UP TO 48% MORE ENERGY ON IMPACT THAN REGULAR EPS - OFFERING IMPROVED VENTILATION WITHOUT COMPROMISING ON SAFETY.
THE HOLLOW TUBULAR STRUCTURE BUCKLES ON IMPACT, WITH ENERGY BEING DISSIPATED ACROSS THE SURFACE.
AIR FLOW IS INCREASED VIA THE HOLLOW TUBES WHICH ALSO EXPEL HEAT FROM THE HEAD.
HIVE
AN INTERACTIVE PIGGY BANK FOR CHILDREN
BRIEF: DESIGN A PHYSICAL OBJECT AND SUPPORTING USER EXPERIENCE THAT AIDS GENERATION-Z’S DAILY CHALLENGES AND INTERACTION WITH PERSONAL FINANCE. OPPORTUNITY: MONEY SKILLS CAN BE A BLIND SPOT BECAUSE MANY PARENTS FEEL FINANCIALLY INEPT THEMSELVES. YET RESEARCH SUGGESTS THAT PARENT BEHAVIOUR IS THE BIGGEST INFLUENCER ON THEIR CHILDREN’S DEVELOPMENT. SOLUTION: HIVE IS AN INTERACTIVE SAVINGS DEVICE WHICH USES POSITIVE REINFORCEMENT TO ENCOURAGE CHILDREN TO SAVE THEIR POCKET MONEY, EARNED THROUGH DOING HOUSEHOLD CHORES.
3 AGE AT WHICH CHILDREN CAN GRASP FINANCIAL CONCEPTS SUCH AS SAVING AND SPENDING.
£11.20
THE AVERAGE UK POCKET MONEY ALLOWANCE FOR 6-16 YEAR OLDS.
34%
AMOUNT OF 15-16 YEAR OLDS WITH A PART TIME JOB IN THE UK (39% GIRLS & 29% BOYS)
£7.96bn TOTAL ANNUAL SPENDING POWER OF UK CHILDREN.
INSIGHTS
USER INTERVIEWS WITH THREE MOTHERS OF YOUNG CHILDREN FORMED THE BASIS OF THE RESEARCH WHICH WAS BACKED UP BY FURTHER DESK RESEARCH. THESE PROVIDED KEY INSIGHTS INTO CHILDREN'S SAVING & SPENDING HABITS AND THE PARENT'S METHODS OF TEACHING THEM THE VALUE OF MONEY. THIS RESEARCH CONCLUDED THAT THE MAJORITY OF PARENTS USE POCKET MONEY AS A REWARD FOR COMPLETING HOUSEHOLD CHORES, WITH BIRTHDAYS AND CHRISTMAS BEING THE MAIN SOURCE OF FINANCE FOR BIG TICKET PURCHASES. ALTHOUGH MANY CHILDREN STRUGGLE WITH THE CONCEPT OF SAVING, THE USE OF A TRADITIONAL PIGGY BANK ENCOURAGES THEM TO SAVE.
STORYBOARD
HIVE TAGS PLACED AROUND THE HOME PROMPT CHILDREN TO UNDERTAKE CHORES.
CHILDREN EARN TOKENS FOR COMPLETING CERTAIN CHORES AROUND THE HOUSE.
TOKENS ARE SAVED IN THE HIVE WHICH KEEPS TRACK OF SAVINGS.
PARENTS CAN ADJUST THE SAVINGS PARAMETERS VIA THE MOBILE APP
IDEATION
CONCEPT
HIVE OFFERS A PLAYFUL AND INNOVATIVE SOLUTION TO HELPING CHILDREN UNDERSTAND THE VALUE OF MONEY AND OF SAVING MONEY - INSPIRED BY BEES THAT COLLECT AND STORE THEIR HONEY IN A BEEHIVE. ENCOURAGING ENGAGEMENT THROUGH THE USE OF EASILY RECOGNISED VISUAL CUES AND POSITIVE REINFORCEMENT - CHILDREN’S RELATIONSHIP WITH MONEY WILL IMPROVE AS THEY RELATE CHORES TO HAVING FUN, VIA INTERACTION WITH HIVE.
TOKENS REPLACE REAL CURRENCY AND ARE EARNED DEPENDING ON THE CHORE AND AT THE PARENT’S DISCRETION. GOLD TOKENS ARE WORTH DOUBLE THE VALUE OF A SILVER TOKEN.
EACH TOKEN IS SCANNED, WITH HIVE KEEPING A TRACK OF HOW MUCH HAS BEEN SAVED TOWARDS A PRE-DETERMINED TARGET. THIS TOTAL IS DISPLAYED BOTH ON THE APP AND VIA THE EXTERNAL LIGHTS.
SMARTPHONE APP
CURRENT PAST 28/12/17
5/5
5/5
01/09/17
20/20
20/20
12/04/17
12/12
12/12
PARENTS MONITOR THEIR CHILDREN'S PROGRESS THROUGH A SMARTPHONE APP. THEY CAN ALSO CALIBRATE HIVE AND SET THE SAVING TARGET.
TETHER FOR SUSPENDING
LIGHTS DISPLAY THE TOTAL AMOUNT SAVED
SOFT COLOURS & TEXTURES ARE TACTILE AND MORE APPEALING TO YOUNGER CHILDREN
DONA+E
DIGITAL CHARITY COLLECTION DEVICE
BRIEF: CHOOSE FROM ONE OF FOUR SERVICE-BASED BRANDS AND PROPOSE A PHYSICAL PRODUCT THAT THEY COULD LAUNCH. PROPOSAL: USING QR CODES, DONORS CAN QUICKLY SEND MONEY TO CHARITIES IN PUBLIC IN AN AGE WHERE CARRYING PHYSICAL CURRENCY IS BECOMING LESS COMMONPLACE. THIS OFFERS A PRACTICAL SOLUTION TO PEOPLE RARELY HAVING SPARE CHANGE TO DONATE TO CHARITY. THE REMOVABLE TABLET INTERFACE CAN BE UTILISED TO PROVIDE FURTHER INFORMATION ON THE CAUSE BEING SUPPORTED AND ENABLE DIGITAL REGISTRATION.
IDEATION
200MM
60MM 240MM
STORYBOARD
PUBLIC COLLECTION POINTS TRADITIONALLY USED TO GAIN SPONTANEOUS DONATIONS
PEOPLE RARELY CARRY CASH ON THEM ANYMORE
OPEN APP ON SMARTPHONE
SCAN QR CODE TO SEND MONEY INSTANTLY
QR CODE FOR INSTANT DONATIONS
REMOVABLE TABLET INTERFACE
TITAN
SHOULDER INJURY REHABILITATION AID
BRIEF: DEVELOP A DESIGN SOLUTION THAT UTILISES ‘ADVANCED TEXTILES’ TO IMPROVE WELLBEING OR THE QUALITY OF PEOPLE’S LIVES. OPPORTUNITY: RUGBY IS A PHYSICALLY DEMANDING SPORT WHERE INJURIES ARE COMMONPLACE - ESPECIALLY TO THE SHOULDER. ON FIELD PROTECTION IS DIFFICULT TO IMPLEMENT DUE TO THE RESTRAINTS OF THE LAWS OF THE GAME. TO COUNTER THIS, PLAYERS ARE FORCED TO FIND ALTERNATIVE METHODS OF PROTECTING THEMSELVES.
INSIGHTS
RUGBY HAS THE HIGHEST RISK PER PLAYER/HOUR OF ALL SPORTS, WITH THE SHOULDER COMPRISING 20% OF ALL RUGBY INJURIES. GIVEN THE PHYSICAL NATURE OF THE SPORT, WITH TACKLING IN PARTICULAR POSING THE MOST SIGNIFICANT RISK, PLAYERS ARE ALWAYS LOOKING FOR WAYS IN WHICH TO PROTECT THEMSELVES. WHILST PROPER TECHNIQUE CAN HELP AVOID INJURY, BUILDING MUSCLE AROUND THE SHOULDER JOINT ALSO PROVIDES IMPROVED RESISTANCE TO INJURY.
OF INJURIES ARE RE-OCCURING TACKLING IS RESPONSIBLE FOR OF SHOULDER INJURIES
OF THESE INJURIES OCCUR IN A MATCH SITUATION
EXPERIENCE PROTOTYPING
Other
Hill Sachs Lesion
Glenohumeral Joint Most prevalent shoulder injuries in Rugby Anterior Labral Tear
Rotator Cuff Tear SLAP
CONCEPT
SINCE IN-PLAY PROTECTION AND PROPHYLACTICS ARE NOT FAVOURED DUE TO THE RESTRICTION OF MOVEMENT AND COMFORT ISSUES THE BEST WAY TO HELP PREVENT INJURY IS TO ENSURE THE SHOULDER IS AS STRONG AND STABLE AS POSSIBLE THROUGH CERTAIN TRAINING TECHNIQUES. TITAN IS A SUPPLEMENTARY TRAINING AID WHICH HELPS INCREASE MUSCLE STRENGTH IN THE SHOULDER THROUGH THE USE OF ELECTRO MUSCULAR STIMULATION (EMS). THIS CAN INCREASE MUSCLE STRENGTH AROUND THE SHOULDER JOINT WHICH REDUCES THE RISK OF MAJOR TRAUMA AIDING EITHER INJURY PREVENTION OR REHABILITATION.
STRATEGICALLY LOCATED ELECTRODES TARGET SPECIFIC MUSCLES IN THE SHOULDER TO HELP BUILD STRENGTH.
ADHESIVE GEL PADS PREVENT THE DEVICE FROM MOVING, WHILST ALSO AIDING WITH THE DELIVERY OF ELECTRICAL PULSES. ELECTROACTIVE CARBON NANOTUBES WITHIN THE EXO-SKELETON FORM A UNIQUE FIT AROUND THE WEARER’S SHOULDER.
220
267
13.5
JIGJIG
PROMOTIONAL SPIRIT MEASURE BOTTLE TOP
BRIEF: DESIGN AND CREATE A SMALL PROMOTIONAL GIVEAWAY PRODUCT WITH SUITABLE BRANDING, AND WHICH IS TO BE MASS PRODUCED USING INJECTION MOULDING PROCESSES. PROPOSAL: A REPLACEMENT BOTTLE TOP WHICH DOUBLES UP AS A SINGLE SPIRIT MEASURE (25ML) FOR USE AT HOME OR BEHIND A BAR.
DEVELOPMENT
CONSISTING OF TWO ASSIGNMENTS, THE FIRST PART INVOLVED THE DESIGNING AND DEVELOPING OF THE PRODUCT - INCLUDING THE MOULD TOOLS REQUIRED FOR PRODUCTION. THE JIGJIG CONCEPT WAS THEN CHOSEN BY FELLOW GROUP MEMBERS FOR FURTHER DEVELOPMENT, WITH THE DESIGN BEING UPDATED IN RESPONSE TO THE CONSTRAINTS OF THE INJECTION MOULDING MANUFACTURING PROCESS.
ARTWORK
A COLLECTION OF ARTWORK IN A VARIETY OF MEDIUMS.
DISCLAIMER T H E A U T H O R A C K N O W L E D G E S T H AT T H E P R OJ E CT S A N D P R O D U CT S F E AT U R E D I N T H I S D O C U M E N T C O N TA I N S B R A N D I N G M AT E R I A L F R O M T H E FO L LO W I N G B R A N D S FO R W H I C H PERMISSION FOR THE USE OF THEIR IMAGE RIGHTS WAS NOT O B TA I N E D A N D A R E B E I N G U S E D W I T H O U T T H E C O P Y R I G H T HOLDERS KNOWLEDGE: S M I R N O F F , PAY PA L T H E S E U S E O F T H I S M AT E R I A L I S FO R I L LU S T R AT I V E P U R P O S E S O N LY.