Need to find a coffee shop?
what is fair trade coffee? as series of relationships that link buyers and sellers
trade fair trade
Market
City Hall
Chesnut 7
18
11
fair trade coffee
a network of relationships that connect disadvantaged, small scale producers with socially conscious consumers cuts out middle men ensuring that farmers recieve fair pay for their hard work and you enjoy your coffee responsibly
Walnut
6
Locust
17
9 10 11 12 13 14 15 16 1 17 18 19 20 21 22 23
you
you
the retailer
the shop the co-op
Bainbridge 5th
6th
7th
Spruce St Expresso $1.75 Joe Coffee Shop $1.50 Cosi $1.69 Cafe Loftus $1.75 Starbucks $1.77 Dunkin Donuts $1.29 10th St Pour House $1.35 Cafe Mocha $1.70 Bonte $1.70 Chapterhouse $1.50 The Bean Cafe $1.75 Bean Exchange $1.60 La.Va $2.00 Ants Pants Cafe $1.85
South
21
8th
9th
10th
11th
12th
13th
15th
16th
19
Broad St
regular coffee guide
8
20
17th
7
22
23
18th
6
Pine
fair trade
non-fair trade
Lombard
19th
5
20th
4
1
3
21st
3
De Jour $1.50 La Citadelle $1.50 Last Drop $1.65 Starbucks $1.77 Brew HaHa $1.85 Starbucks $1.77 ING Direct $1.00 Naked Chocolate $1.65
Spruce
22nd
2
16
Starbucks $1.77
23rd
1
the distributor
Fairtrade
15
speedy
14
18
5 23
Un-Fairtrade
loud
7
1
Wireless
4
12
9
8
20
the importer 22
2 16 1
the roaster
13
comfortable
6
11
19
the exporter
17 10
21 3
quiet
ZZZ
Did you know only 2.2% of all coffee purchased in the USA is fair-trade?
the farmer
the farmer
7 million
tons of coffee beans are hand picked each year approx bags of coffee
110-120 million are produced each year
coffee producing countries
minor
major
gross domestic product (billion $US)
50-100
100-200
200-500 500-1000 1000-2000 2000+
the money
0-1
2-4
5-7
us
8-10
10+
the barista gets 9.5 cents
the business gets 137 cents profit
the farmer gets non-fair trade 0.6 cents fair trade 1.26 cents
is this fair?
ethiopia’s export is coffee
$500 million
starbucks profit in 2007
$10,000
the average annual wage of barista in philadelphia
$287
average income ethiopian farmers get from coffee
400 million
cups of coffee consumed by americans each day
30 year low
price of coffee today
unfair
coffee farmers can’t earn enough to feed their families
coffee consumption (kg/capita/year)
the coffee world economy map the farmer
> 50%
what can I do? ask you local coffee shop to stock coffee from fai rtrade farmers
the consumer pays 177 cents
boycot corporate coffee shops who stock non-fair trade coffee buy fairtrade coffee and brew it yourself, at home and at work educate yourself and your friends
fair trade coffee is better than non-fair trade, but it’s not perfect......