Hello! We are Rachel Fraser and Josie Parsley, best friends, mothers to 7 children aged between 3 and 21 and lovers of luxurious, beautiful and practical stationery that helps life run more smoothly.
We can all sometimes feel that life is spinning out of control, but our view is that a little organisation goes a very long way. That is why we created Fraser & Parsley nearly 20 years ago – the go to brand for a carefully curated selection of planners and personalised stationery that is both gorgeous and practical and that equips our customers to plan their lives beautifully.
Our much-loved designs are informed by our personal life experiences. When Josie moved to a new house with an unruly garden, she looked in vain for a garden planner. Finding nothing, we designed one. Our best-selling Christmas Planner was created to help Rachel get to grips with a busy festive period involving family coming in and out from all corners of the world. We both have busy lives, fussy children and hate food waste, so we created a weekly meal planner to help map out who is eating when, list the food needed and answer the eternal question of “what’s for supper?” We want all our products to be stunning and hard-working, to tame the chaos and bring serenity, but always without being prescriptive.
We want to make organisation beautiful. We find style inspiration in our love of the classical colours of English architecture and furnishings, with a dash of the American East Coast for good measure. We always stay true to our signature ethos and style.
Sourcing really matters. We only use UK printers and suppliers for all our products - supporting other small businesses is a very important part of who we are.
At the heart of Fraser & Parsley is our friendship. Who knew that when we met and bonded immediately over our joy in design more than 20 years ago, that we would still be best friends today, even when life has tested us to the breaking point? It’s simple. We absolutely love what we do and are immensely happy that every day, thousands of customers find a little more order in their lives thanks to a beautiful, practical Fraser & Parsley product.
We hope this has given you a sense of who we are and how we might appeal to your customers. We’d love to have the opportunity to meet, take you through some of our best-selling products and discuss what your customers are looking for right now.
with love,
