For Burwood. For your business.
ARTIST IMPRESSION
A global first.
A collaboration of international expertise unveil a lofty vision to rehabilitate the iconic former Burwood Brickworks site.
ARTIST IMPRESSION
AN OVERVIEW
BURWOOD BRICKWORKS
An Overview. Burwood Brickworks is one of Melbourne’s most premium infill sites, located approximately 15 kilometres from the Melbourne CBD. The 18.5 hectare site presents a rare opportunity to transform a significant blank canvas in an established suburb into a brand new mixed use urban village.
13,000sqm retail centre Up to 50 retail tenancies 4,200sqm flagship Woolworths 1,400sqm Dan Murphy’s 6 screen cinema** Rooftop urban farm* 2,000 new residents 18.5ha site
• Cutting edge retail, food and entertainment destination;
• Provision of new infrastructure and amenity to service the broader area;
• Bordered by Burwood Highway to the south, Middleborough Road to the west and Eley Road to the North;
• An opportunity to be apart of one of Australia’s best new communities.
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* Subject to approval. ** Subject to council approval.
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BURWOOD BRICKWORKS
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BURWOOD BRICKWORKS
AN OVERVIEW
RSPCA
Retirement living
Deakin University
Burwood Brickworks Retail
Burwood Brickworks Residential
Melbourne CBD
MCG
Deakin University student accommodation
Hawthorn Malvern
Camberwell Surrey Hills
Glen Iris
Box Hill South
Middleborough Road
El
ey
Bur wo
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Ro a
d
od
Hig hw ay
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ARTIST IMPRESSION
BURWOOD BRICKWORKS
AN OVERVIEW
The Masterplan. Middleborough Road
Retail
Public open space
Eley Road
Residential
d oo rw
Bu ay hw Hig ARTIST IMPRESSION
This plan is an artist impression, is not to scale and should be used as a guide only. Subject to change and planning approval.
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BURWOOD BRICKWORKS
AN OVERVIEW
The vision for Burwood Brickworks is to create the world’s most sustainable retail centre using the Living Building Challenge™ as the framework. This means creating a retail centre that gives more than it takes, one that is selfsufficient, does not exceed the resources of its location and contains socially equitable, culturally rich and ecologically restorative spaces that connect people to light, air, food and community.
ARTIST IMPRESSION
• Opportunities for tenancies between 25sqm and 300sqm. • Anticipated to be the world’s most forward thinking shopping centre under the renowned Living Building Challenge™. • It is predicted the abundant natural light, fresh air, indoor plantings and 2,000sqm rooftop urban farm will deliver an uplift in trading performance by creating a healthier and more comfortable shopping environment.
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• The rooftop urban farm has the opportunity to deliver a greenhouse, restaurant, external planter boxes and landscaped growing areas. • The retail mix is projected to align to the aspiration of the greater development vision for sustainability, uniqueness and the delivery of heart & soul to the community through fitouts, commodity, sourcing, presentation and overall retail offering.
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BURWOOD BRICKWORKS
THE BENEFITS
The Benefits.
The following initiatives will be implemented:
The vision for Burwood Brickworks shopping centre is to create the world’s most sustainable retail centre using the Living Building Challenge™ as the framework. We anticipate this will result in increased visitation numbers, length of stay and centre sales potential. One third of customers want to buy from brands they perceive as being environmentally or socially sustainable*. A tenancy at the world’s most sustainable retail centre is a ticket to sustainability associations.
• Net positive energy: the intention is to generate more energy than the retail centre consumes on an annual basis. 105% of the energy required in the building will be met with a mixture of on-site rooftop solar PV and off-site renewable energy, with the latest in battery storage. • Building fabric measures that reduce energy demand, for example insulation, high quality glazing, and a centralised air-conditioning system servicing all tenants that will reduce waste heat, resulting in more efficient operating costs. • Net positive water: a water system that will capture, treat and re-use all rain and waste water. • Net positive waste: materials conservation both during construction and occupation, with strict waste protocols in place for materials used in construction and tenancy fitouts.
• An abundance of greenery, natural daylight and fresh air throughout the centre via a sawtooth style roof with operable windows. • A rooftop urban farm of approximately 2,000sqm, and an additional 3,000sqm of urban agriculture spread across the rest of the shopping centre site. • A 100sqm community space to run programs. • Biophilic design, including internal planting and external landscaping, to meet people’s need to connect with nature. • Annual open days to educate the community on the unique aspects of the centre. • Public art.
• Use of sustainable materials with a focus on avoiding the worst-in-class ‘Red List’ materials in the building, resulting in better air quality.
4% – 5% increase in average spend per visit has been predicted 4% – 5% increase in visitation has been predicted
• The potential benefits of creating a Living Building Challenge™ retail centre are higher visitation numbers from surrounding residents, and increased length of stay as a result of the comfort of the building, community uses and the urban farm, resulting in increased spend per visit.
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• Due to its Living Building Challenge™ approach, both the potential increase in centre visitation and the potential increase in average spend per visit has been predicted at 4% – 5%. • The combined impact would mean an increase in centre sales potential of 8% – 10%, or $7 – $9 million.
$7 – $9 increase in centre sales potential million has been predicted Above sourced from Macroplan Dimasi, updated assessment of retail potential, September 2016. * Right Angle Studio Burwood Brickworks Project Vision.
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BURWOOD BRICKWORKS
THE BENEFITS
ARTIST IMPRESSION
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BURWOOD BRICKWORKS
THE TRADE AREA
The Trade Area. Exceptional opportunity and accessibility.
24,000 vehicles per day pass the site on Middleborough Road*. 38,000 – 40,000 vehicles per day pass the site on Burwood Highway*. Easily accessible via public transport.
• A substantial opportunity exists to capture the spend of a well populated trade area.
• VicRoads data indicates some 24,000 vehicles per day pass the site on Middleborough Road.
• 3 of the 4 competing centres are located just outside the main trade area, indicating a lack of retail space to meet the needs of the local community.
• The centre is also easily accessible via public transport. The area is serviced by the Mount Waverley and Box Hill train stations, tram line 73 and bus routes 732, 733 and 735.
• The opportunity to capture spend is further complimented by ease of accessibility to the highly visible site, via premier eastwest traffic route Burwood Highway and Middleborough Road.
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* VicRoads data as at March 2017.
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BURWOOD BRICKWORKS
THE TRADE AREA
ARTIST IMPRESSION
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EAST
ERN
BURWOOD BRICKWORKS
ORSE R D
RD
W H IT E H
BURKE
Nunawading
CANTERB
URY RD
Box Hill
Blackburn
ALE RD
Surrey Hills
FOREST CHASE
EBORO
R IV E R S D
W A R R IG
AL RD
748,234 Resident population within a 10km radius
BOX HILL CENTRAL
UGH R D
206,870 Resident population within a 5km radius
FWY
M ID D L
Camberwell
TOORA
S T A T IO
N ST
Forest Hill
K RD
BURWOOD ONE
Glen Iris
BURW
OOD H WY
M ONA
Malvern East
SH
A LE R D
RD
S P R IN G V
Ashburton
BLACK
H IG H S TREET
BURN R D
Burwood
THE GLEN FW
Y
5KM RADIUS
Chadstone
Carnegie
Main Trade Area
Glen Waverley
CHADSTONE
Tertiary Trade Area
0
1
2
Murrumbeena
Kilometres
Oakleigh Notting Hill 10KM RADIUS
Huntingdale
BURWOOD BRICKWORKS
THE TRADE AREA
An ethnically diverse, affluent and captive audience.
Year 2018 Approximately
100,000 people*
Year 2026 An estimated
106,200 people
38.5% overseas born residents Compared with the Melbourne metropolitan average of 33.3%
43.4% outright homeowners Compared with the Melbourne metropolitan average of 33.5%
40.2 is the average age of residents Compared with the Melbourne metropolitan average of 37.3
• The total trade area population was estimated at approximately 100,000 people in 2018 and is projected to increase to some 106,200 people by 2026. • The main trade area consists of an ethnically diverse, mature and affluent population with household structures typical of that of metropolitan Melbourne.
• There is a higher representation of overseas born residents. Almost one quarter of the population is Asian born. • 74.3% of the main trade area own their own homes, compared to the Melbourne metropolitan average of 71.3%. Outright home ownership is over indexed in all sectors of the trade area.
* Burwood Brickworks – Customer Insights, Quanitum, December 2016. ** Macroplan Dimasi 2015 and Urbis, Burwood Brickworks Retail Development Assessment, 2016.
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Above sourced from Macroplan Dimasi, Updated assessment of retail potential, September 2016. * Total trade area population.
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BURWOOD BRICKWORKS
THE TRADE AREA
ARTIST IMPRESSION
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BURWOOD BRICKWORKS
THE TRADE AREA
High income, big spenders.
Retail expenditure • Total main trade area retail spending is above the Melbourne average. • An increase from $1.6 billion in 2016 to almost $2 billion in 2026 is predicted, reflecting average annual growth of 3.3%. Resident food catering expenditure • Noticeable growth is forecast in the categories of Food Catering (expenditure at cafés, takeaway food outlets and restaurants) and FLG (expenditure on take-home food and groceries, as well as packaged liquor).
$2 billion projected resident trade area retail spending by 2026. +3.3% average annual growth in main trade area spending until 2026.
• Food Catering sales are projected to increase at an average annual growth rate of 4.1%, from $126.3 million in 2016 to $173.1 million by 2026. • FLG is projected to increase from $391.7 million in 2018 to $526 million by 2026, reflecting an average annual growth of 3.8%.**
$87,883 total trade area household income, 9.1% higher than the national average.
Above sourced from Macroplan Dimasi, Updated assessment of retail potential, September 2016. Quantium, Burwood Brickworks – Customer insights, December 2016.
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* Macroplan Dimasi, Updated assessment of retail potential, September 2016. ** Quantium, Burwood Brickworks – Customer insights, December 2016.
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BURWOOD BRICKWORKS
Big and growing student population.
THE TRADE AREA
Educated families with a focus on living well.
+3.8% average household income of the total trade area compared to the Melbourne average. +8.1% average secondary west household income compared to the Melbourne average. +29.4% average tertiary west household income compared to the Melbourne average.
• As regeneration reshapes Burwood, the neighbourhood is becoming desirable for those who are young, culturally engaged and highly mobile.
• Main trade area residents tend to be charitable and well educated older families, with a focus on living well and living comfortably.**
• Located just over 2kms from Burwood Brickworks, Deakin University is currently attended by approximately 28,000 students.
• At $87,883 per household, total trade area average household incomes are 3.8% above the Melbourne average and 9.2% above the national average.
• 20-somethings are a significant resident group, accounting for 16% of the local population.*
• Residents to the west of the centre are highly affluent. • Those in the secondary west earn an average of $91,670 per household, being 8.1% higher than the Melbourne average and 13.4% higher than the national average. • Residents of the tertiary west earn an average of $113,728 per household, being 29.4% higher than the Melbourne average and 34.6% higher than the National average.***
*Deakin at a Glance, September 2017 and Right Angle Studios, Burwood Brickworks Project Vision, June 2017.
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**Macroplan Dimasi, Updated assessment of retail potential, September 2016. *** Quantium, Burwood Brickworks – Customer insights, December 2016.
Above sourced from Quantium, Burwood Brickworks – Customer insights, December 2016.
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ARTIST IMPRESSION ARTIST IMPRESSION
BURWOOD BRICKWORKS
THE TRADE AREA
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ARTIST IMPRESSION
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BURWOOD BRICKWORKS
Experience matters Frasers Property Australia is one of Australia’s leading diversified property groups, with a rich heritage dating from 1924. We’re part of the global Frasers Property Group, with S$28 billion in assets in more than 80 cities around the world.
the country. We create places where resources are re-used, recycled and restored. We foster new ideas to support people and the planet, and undertake tangible initiatives to help people lead happier, healthier lives.
Experience is our greatest asset. Whether we’re delivering warm family homes or dynamic spaces for shopping and business, we have the scale and expertise to inspire confidence, and we’re fixing our sights on making a contribution to important issues such as sustainability and liveability into the future. Sustainability is at the heart of our operations – here at Burwood Brickworks, and right across
We understand the human side of property, and everything we do is about making a real difference to people’s lives and caring deeply about how they will benefit. In short, we believe ‘experience matters’, and that puts our customers at the heart of our business.
Tim Moore
Kahina Koucha
General Manager Leasing
Leasing Assistant
Frasers Property Australia 13 38 38 tim.moore@frasersproperty.com.au
Frasers Property Australia 13 38 38 kahina.koucha@frasersproperty.com.au
FrasersProperty.com.au
Disclaimer This document has been produced by Frasers Property Australia (“Frasers Property”) for advertising and general information only. Frasers Property, the project team and all associated consultants do not guarantee, warrant or represent that the information contained within this document is correct. Any interested party should undertake their own enquires as to the accuracy of this information to the maximum extent permitted by law, Frasers Property excludes unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes all liability for loss and damage arising therefrom. Images shown are artist impressions and shown for illustrative purposes only. The plans are based on the current designs for this development. Changes will undoubtedly be made during the development, and dimensions, finishes and specifications are subject to change without notice. The information contained herein is believed to be current but is not guaranteed. Prospective tenants must rely on their own enquiries and the lease documentation. Frasers Property recommends you obtain independent, legal, financial and business advice before making any decision or entering into any agreement or arrangement concerning the project matter of this document or the development. Further, the proposed development described in this document is subject to and conditional upon various factors, including but not limited to the developers obtaining all relevant approvals (including planning and board approvals). Consequently, the proposed development may change or not proceed based on such factors. 38
Middleborough Rd, Burwood East BurwoodBrickworks.com.au