14 minute read
29 Faces of Fairwater
“This is where we thrive,” says Richard. “Because many of the properties we represent have been our own at some stage, we know the ins and outs better than anyone. It also means we can sell the benefits of living in these Frasers Property communities in a way that most others can’t, because we have levels of detail about design, delivery, amenity, and future plans that comes from being part of this larger residential property business.”
“I know I’m in good hands,” Omar adds, “the service is under Frasers’ name, so the company carries on that reputation as well. The team’s in-depth knowledge of the community ensures that the right person is placed as a tenant and Lina, my property manager, has been so helpful throughout the whole process.”
For Richard, property management success is about customer care and nurturing strong relationships. “To us, the property management service is more about taking care of customers and less about any profit involved. The last thing you want to do when you sell someone a property is say ‘alright you’re on your own now’, so this service is a natural extension of what we already do. And we don’t mind if they go somewhere else. So long as they know they have the option with Frasers Property,” says Richard. Richard and his property management team weren’t phased by the pandemic, because of the enduring appeal of Frasers Property communities. “The marketplace changed dramatically when COVID hit and we saw investors disappear for a bit. Yet we still managed to grow,” he says. “Ed. Square in Sydney’s south-west is one of those success stories that defied the market trend. With one of their buildings finishing right at the height of the second wave, we picked up 100 apartments under management, with over 250 registrations of interest from renters, and around 60 being leased in the first month they were available.”
One of the reasons for this strong result is the changing calculus of inner-city living to outer suburban lifestyle. As people have commuted less for work, the attractions of more space and more amenity for the dollar have moved the needle for renters and investors alike.
“Although rents across the board have dropped because of COVID-19, we’ve remained positive both financially and in spirit, and we’ve actually been able to grow during that same period,” explains Richard. “It comes down to the calibre of Frasers developments. We’re lucky we’ve got a strong pipeline of properties coming through, and new communities that people are very keen to live in and work from.”
Burwood Brickworks,VIC Queens Riverside, WA
Peace-of-mind through our end-to-end service
Despite the impacts of the last two years on the rental market, a bounceback is already on the wind. National rents are 6.6% higher than a year ago, the highest annual growth rate recorded in 12 years, according to CoreLogic’s June 2021 Rental Review.
So, where to next? With the property market showing a healthy resurgence in most capital cities, and a renewed interest in high-quality masterplanned communities, Richard and the team plan to go from strength-to-strength, offering fully integrated re-sale options to those looking to move onward and upward. The end goal being, those who buy with Frasers Property will have the full in-house experience, from buying to building to renting to selling.
“It’s all about long-term relationships built on trust,” says Richard. “We’re in it with our customers for the long haul.”
Ed.Sqaure, NSW
Perth – Welcome to the oasis
Dreaming of the perfect international trip that seems further and further away these days? It’s time to stop dreaming — Perth is the ultimate panacea for a case of wanderlust.
Fraser Suites, Perth
More than 2,100km stretch between Perth and the nearest population centre, acting as the lush oasis at the end of the mighty Gibson Desert. This makes Perth a unique oddity on the world stage.
But in isolation, Perth has found its own strength. Seeing as ‘a quick plane trip’ is all but impossible from the oasis of the west, Perth has forged a distinctive culture where the best of why we travel overseas can be found in our own western wonderland.
For those with a year and a half of pent-up wanderlust, there’s nowhere like Perth from which to experience a little bit of South Africa to the backstreets of Soho in just one day. The best part is you can do it all from the luxury of Fraser Suites Perth.
Echoes of South Africa
The ‘Humpback Highway’ runs straight through the waters of Perth, meaning that over 35,000 humpback whales migrate along the Western Australian coastline each spring. Better yet, the cruise industry running out of Perth can put you face to face with the gentle giants of the ocean, placing Perth among the greatest whale watching destinations on earth — alongside Hermanus in South Africa and Canada’s Hudson Bay. The friendly staff at Fraser Suites can even help you organise your whale watching cruise for the most seamless experience possible. The Caribbean coast
The stretch of coastline surrounding Perth offers white sand beaches, calm waters, snorkelling sites, surf breaks and quaint cafes rivalling the beautiful coasts of the Caribbean. Why wait for Antigua or the Bahamas when you can head to Perth now? The many idyllic escapes just minutes from the city make it easy to get out and about from dawn to dusk and still make it back to Fraser Suites with enough time for dinner.
Bohemian urban villages
Soho. Venice Beach. The Bazaars of Istanbul. When it comes to bohemian style, Perth can match it with the best of the best. Venture outside of Perth’s city centre to its eclectic neighbourhoods. From hipster pubs to weekend farmers markets, you’ll find a few unexpected gems in Perth’s suburbs. Local honey, handmade clothing, organic ingredients and more, make the city’s markets a true adventure while laneways conceal hidden gems and local secrets that are begging to be explored. All of this, moments away from your front door.
The vineyards of Bordeaux
Now look, while there’s nowhere in the world quite like Bordeaux in France, the Swan Valley wine region is no slouch. A 25-minute drive from Perth, this is one of the closest wine regions to a capital city in the world, so give in to the temptation of an indulgent day trip exploring the wineries, breweries, and gourmet produce that can be found in the area.
Explore it all from Fraser Suites Perth. Overlooking the spectacular Swan River, world-renowned WACA and Optus Stadium, Fraser Suites Perth is the perfect base to enjoy the region’s varied entertainment and dining offerings.
Home Suite Home
The luxury long-stay revolution
The term ‘resort-style living’ is usually reserved for exotic beachside holidays, but what if you could live in an actual urban resort all year round? A seductive space where days are bookended with sumptuous morning meals at an onsite restaurant and long R&R sessions in the property’s spa and sauna.
What if home — for a little while, at least — was a centrally-located luxury residence mere moments from the city’s top attractions, yet designed to offer refuge and silence when required? A stay, no matter how long or short, expertly curated to take shape around your particular set of needs and desires.
Enter a new long-stay accommodation offering by Frasers Property Australia’s hospitality sister company, Fraser Suites – dubbed Home Suite Home.
Offering up that endless holiday feeling, Frasers Home Suite Home is a long stay initiative available in Perth and Sydney, boasting a well-equipped leisure centre featuring a heated indoor pool, spa, sauna and gym; a dedicated Home Suite Home concierge, a wealth of dining options onsite and nearby and welcome amenities to make your stay feel like home.
While traditionally this kind of offering has appealed to long term workers relocating their lives for set periods of time, some travellers are opting for extended stay options and longer holidays after so much of the last 18 months in and out of lockdown. Country General Manager Australia, Frasers Hospitality, Matt Rubie, says more and more people are seeking to meld the experience of home with the excitement and luxury of holidays.
“It’s all about the difference between staying and residing,” explains Matt. “Living in a place as opposed to just spending time in a place actually feels different, regardless of the amount of time you spend. We always talk in terms of clients living with us, not just staying with us, and for us this means one simple thing — finding and delivering connection. Regardless of whether it’s before, during, or after their stay, we find clients are happier and more appreciative when they connect to their city, connect with our staff, and connect with their accommodation in a deeper way.” This sense of deeper connection and more immersive experiences brings to mind the success of Airbnb, which revolutionised the travel market by offering opportunities to live with a host or rent a lodging reflective of the city or place in which it was located. Frasers Home Suite Home takes this a step further, offering luxury you’d normally expect from a 5-star hotel. Combine that with the feeling of home-away-from-home comfort and concierge service, and it’s a winning combination.
For Jon Cover, a long-stay resident with Home Suite Homes in Perth, one of the biggest heartaches of living away from home is the feeling of impermanence. But at Fraser Suites, the sense of connection with staff and other long-stay travellers created a truly memorable experience to be returned to again and again.
“Everything about Fraser Suites was fantastic,” says Jon. “I’m in the mining industry and I was shifted on to a long project in Perth at short notice. Over the 12 months I stayed at Fraser Suites Perth, what stood out to me the most was the staff and the care they put in to making us belong. They created a home-away-from-home for me, even throwing a party for me before I left. For anyone looking to visit Perth, both for short and long stays, I couldn’t recommend it more highly. The staff and culture there is second to none and they truly make you feel so welcomed.” Overlooking the spectacular Swan River, Fraser Suites Perth is located right by the WACA Ground, Convention Centre and Optus Stadium, making it the base to enjoy Perth’s varied entertainment and dining offerings. Meanwhile, soaring high above the Sydney skyline sits Fraser Suites Sydney offering a range of luxury residences, from sumptuous 1-bedroom suites to luxury split-level penthouse apartments.
For more information on short or longstay options, contact Fraser Suites today.
Proud pets
Big or small. Winged, four-legged, or scaled. When it comes to pets, Frasers Property communities welcome them all.
Hamilton Reach, QLD
Pets are our chosen family, and for most of us play a huge role in our lives. They’re the ones who bring a smile to our face at the end of a long day. Make us laugh with their constant demand for scratches and, more recently, disrupt our Zoom calls with their need to be the centre of everyone’s attention.
And while all these joys alone would make anyone proud to be a pet owner, studies have shown that owning a furry friend can also work wonders for your mental and physical health. Their moodboosting benefits can include reduced stress, anxiety, and depression, and, as any pet owner would tell you, they help encourage exercise and playfulness too.
It’s no wonder then that you’ll find a pet in approximately 61% of Australian homes, according to data from the RSPCA. This makes them both an important member of our households, and of our Frasers Property communities as well. From 210 Brunswick Street’s proposed rooftop dog park to Burwood Brickwork’s pet-friendly shopping centre, our neighbourhoods are created to help our furry friends thrive.
Captain Ferret, Frasers Landing As a country with one of the highest pet ownership rates in the world, the chances are, you’re a pet owner yourself — just like many Frasers Property residents around the country. We recently caught up with some of them to discover more about the proud pets who call our neighbourhoods home.
Hamilton Reach, QLD
Ashes FAIRWATER
Ashes loves to act as Fairwater’s neighbourhood watch. According to owner, Gabriella, this cat loves to “poke my nose into everything and yell at the birds when they come too close to my catdom.” This kitty is not camera shy either, as proven by this model-perfect pic! Barry the axolotl BROOKHAVEN
Did you know an axolotl can grow new limbs in as little as two weeks? Neither did we until we had the pleasure of meeting Barry and his owner Chelsea. Known as the dog of the sea, this axolotl has found a much-loved home with his family Brookhaven.
“A cool thing about him is that you can hand feed him, and he will jump up for it,” laughs Chelsea. “My favourite thing about Barry is that he is crazy, like me. He likes to run around in his tank. He’s really, really cool, and everyone should get one.”
Daisy BERWICK WATERS
This photogenic pooch struts the streets of Berwick Waters like they’re her very own runway. To owner Aline, “Daisy was born a model. She knows how to work the camera, has those supermodel long legs and even has her own Instagram”. We’re looking forward to seeing her grace the cover of Vogue one day!
CC BERWICK WATERS
It’s one thing to be able to balance on top of a rocking horse. It’s another thing entirely to be able to pose for the camera while doing it. CC has successfully managed both, a feat that in our minds, makes her one very talented pug!
Captain Ferret FRASERS LANDING
It’s not every day you meet a paddle boarding puppy. Then again, there aren’t too many dogs like Ferret. He’s a regular sight on Frasers Landing’s Serpentine River, cruising along with his owner, Naomi. “From the second he first saw the paddleboard, he just jumped on. He wants to be where I want to be. And if that’s on the board, he’s there as well.”
Vader BROOKHAVEN
Don’t let this photo of Vader fool you. While he may look like his namesake, according to owner, Cameron, this pup is full of love. Says Cameron, “He doesn’t really have a dark side, which is what makes him awesome. He doesn’t have a tail either, but that’s just due to a lightsabre training accident before we saved him from the Sith when he was a pup.”
A long-term Star Wars fan, Cameron and Vader are a duo that was meant to be. “During lockdown, me and my partner were looking for a rescue dog. We applied for a few but didn’t get them. And then all of a sudden, this dog called Vader popped up and I went, well, this is definitely the dog for me.”
Robin FAIRWATER
Not only has Robin won the heart of mum, Guneeta, but of the whole Fairwater community as well. “Robin has taught us the importance of self-respect and how to chillax at Fairwater. He’s always there for warm comforting hugs, which are especially needed during current challenging times.” Ted and Isla ED.SQUARE
Little brothers are annoying at the best of times – something Amilee knows all too well, thanks to her two pups, Ted and Isla. According to Amilee, “Ted’s favourite seat in the house is his big sister Isla!”
Twig, Wattle, Crowny and
Browny BERWICK WATERS
Twig, Wattle, Crowny and Browny reside in Berwick Waters with their owner, 7-year-old Atharva.
Atharva tells us that “they are crowned stick insects and are unusual because they can easily camouflage with branches.” And their peculiarities don’t end there. “Female stick insects can produce eggs without the help of male insects. They also have wings to scare off their predators. Stick insects are very cute looking pets.”