The Meaningful Funeral - Issue 4 | Spring 2018 by Frazer Consultants

THE MEANINGFUL

FUNER AL A N E X C L U S I V E P U B L I C A T I O N by F R A Z E R C O N S U L T A N T S

T R I B U T E PAY

Crowdfunding options without the risk. With Frazer-powered websites, your families can host crowdfunding campaigns for memorial funds, medical expenses, charity donations, funeral expenses, and more. The best part? Your funeral home is in charge, traffic stays on your website, and you get paid up front. C A L L T O D AY F O R M O R E I N F O R M AT I O N A B O U T TRIBUTE CROWDFUNDING!

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

I N F O @ F R A Z E R C O N S U LTA N T S . C O M

ISSUE 4

Table of Contents

5 Big Funeral Home Marketing Trends to Expect in 2018

How will these new trends impact your funeral home’s marketing plan?

Funeral home marketing is often misunderstood. These misunderstandings can lead to a poor strategy and ultimately a loss of money. Let’s put these marketing myths to rest and steer your funeral home toward a path of a smart marketing strategy.

Provide More Value for Families with Google My Business If you’ve searched for a restaurant, bar, or other business on Google lately, chances are you’ve seen a result pop up on the right-hand side of your screen on desktop or at the top of your screen on mobile.

Not Web Savvy? No Problem The internet can be a difficult thing to master. The problem is that once you think you’ve learned something, it’s most likely been changed or updated.

The Myths About Marketing and Your Funeral Home

Small Business Trends to Embrace in 2018 We’re living in the age of innovation, and even the funeral business isn’t exempt from this new era of trends and change.

F E AT U R E A R T I C L E

A Beginner’s Guide to PPC Advertisements for Your Funeral Home In today’s increasingly digital world, paid search is a proven way to ensure your funeral home gets found online and remains competitive in your community. At its core, paid search advertising is a simple concept. It’s when a business pays to have a certain webpage appear at or near the top of the search results.

Today’s society is more connected than ever. We tweet about what we’re watching on TV. We share pictures of our food on Facebook. We like, snap, post, tweet, and share just about everything. These changes are reflected in all aspects of our society — and we’re beginning to see it in the funeral profession too.

5 Ways for Your Funeral Home to Wow Families This Year

Can families find your funeral home online? In the age of the internet, it’s critical for any business to not only have a digital presence, like a website or social media, but to make sure it’s easy for people to find your brand online.

At-Need Marketing Strategies When a family has an immediate need for your services that they didn’t plan ahead for, how can you make sure they find and reach out to you?

Today, almost everyone owns a cell phone. According to the Pew Research Center, in 2017 95% of Americans owned cell phones and 77% owned smartphones, up from just 35% in 2011.

F E AT U R E A R T I C L E

An Updated Look at Search Optimization

Why Search Engines Favor Websites That Update Content Frequently It’s no secret that search engines like Google favor websites that update their content frequently. But why do they favor them?

How Your Funeral Home Can Adapt to the Rise in Mobile Search

Does Your Funeral Home Follow This Important Rule? One of the big design trends that we will continue to see pushed in 2018 will be mobileoptimized websites.

Letter from the Editor Dear readers, Welcome to The Meaningful Funeral magazine. Our goal with this magazine and its articles is to help your funeral home learn new skills, gain new clients, and serve your current client families in more meaningful ways. Our mission at Frazer Consultants is to help funeral homes reimagine the funeral experience for their families, and this magazine is one more way for us to do that. You may notice that this issue is a little different — we’ve gotten so much positive feedback about this publication that we’re starting to do some new and exciting things with it. The quality is higher, there is significantly more content, and we also are beginning to make these issues available online using Issuu. You can access the online versions from our resources page on our website. This issue is all about search engine marketing and improving your online presence. You’ll find articles on search engine optimization, payper-click advertising through Google Adwords, and so much more. If you’ve struggled to get your website to the top of the search results, this issue is the perfect place to start. I hope that you enjoy reading the content and learning more about search engine marketing, and I look forward to hearing your feedback as we continue to improve our magazine. If you have any suggestions for future magazine content, we would love to hear them — just email us at marketing@frazerconsultants.com. And if you really love our content, visit frazerconsultants.com/meaningful and sign up for our newsletter to have fresh content and funeral news delivered to your inbox every week!

M AT T F R A Z E R P R E S I D E N T, F R A Z E R C O N S U LTA N T S

TRIBUTE VIDEOS

Easy-to-create cinematic quality memorial videos for families. With nearly 200 intros and endings, almost 400 licensed songs, 850 high-quality stock video clips and 500 themes for DVD packaging, you can create a meaningful, completely personalized video for families in minutes.

STATIONERY ADVERTISEMENT

C O N TA C T U S F O R M O R E I N F O , O R V I S I T O U R

W E B S I T E TO D O W N LOA D T R I B U T E C E N T E R F O R F R E E !

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

I N F O @ F R A Z E R C O N S U LTA N T S . C O M

5 Big Funeral Home Marketing Trends to Expect in 2018 Marketing today evolves at an incredibly fast rate. Weâ&#x20AC;&#x2122;ve seen more changes in marketing in the past 2 years than weâ&#x20AC;&#x2122;ve seen in the past 50 years. You can be sure that 2018 will bring about even more changes and trends in marketing. How will these new trends impact your funeral homeâ&#x20AC;&#x2122;s marketing plan?

06 | The Meaningful Funeral

PURPOSE-DRIVEN MARKETING

Experts are saying that purpose-driven marketing will be the future of modern marketing, listing it as one of 2018’s marketing megatrends. But what exactly is it? Ann Gynn with the Content Marketing Institute calls purposedriven marketing “a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause.” Studies show that people are more loyal to local businesses that have a purpose, especially among younger generations. The good news for funeral homes is that purpose-driven marketing should be an easy trend to adapt and embrace. It essentially means being actively involved in the welfare and

betterment of your community — something many funeral homes already excel at. But purpose-driven marketing takes it one step further. Gynn later states that purpose-driven marketing can also involve “creating content around their efforts in a way that will both engage their audience and drive them to participate.” That means your funeral home should not only seek out ways to be actively involved in the community, it should commit to telling engaging stories about your positive community impact. Let’s say your funeral home already has a communitydriven purpose it’s committed to. How should you go about sharing your positive stories in engaging ways? That actually leads us to our next big marketing trend for 2018.

The Meaningful Funeral | 07

SOCIAL MEDIA MARKETING

Some funeral homes have been dragging their feet when it comes to social media marketing. But 2018 is the year social media marketing is expected to change the game for local businesses. A report from Infusionsoft found that 71% of small businesses plan on using social media content to acquire new leads. Their social media channel of choice? Facebook. 75% of respondents said Facebook will be a key part of their social media strategy. And Facebook is a smart choice for funeral homes looking to share their purpose and their communitydriven stories. It allows you to build a following by sharing stories, pictures, videos, and engaging in conversations with families in real time. R E V I VA L O F R E T R O M A R K E T I N G

Here’s another interesting trend expected for 2018. The return of “retro” marketing, specifically direct mail and billboard advertising. Business2Community lists billboard advertising as one of their top trends for small business marketing this year. They state that “the format is becoming more flexible and relevant, as well as successful at driving online traffic.” Direct mail also is seeing somewhat of a comeback. New studies show that direct mail has a higher response rate than email marketing. It’s viewed as more personal, more trusted, and more preferred than other marketing efforts. And the overall volume of direct mail being sent to people has declined drastically from 2008 to 2016. That means mailboxes are less crowded than ever, giving your funeral home a unique way

08 | The Meaningful Funeral

to stand out from competitors and engage families through the mail. PA I D S E A R C H M A R K E T I N G

For small and local businesses — like a funeral home — paid search is an extremely successful method of driving traffic to your website, marketing new services, and ultimately increasing conversions and leads. Because of how effective paid search marketing like Google AdWords has been for small businesses, you can expect to see some big improvements and better features roll out this year. AdWords alone plans on releasing at least a dozen new changes — all of which will make it easier for your funeral home to reach new families this year. M A R K E T I N G A U T O M AT I O N

Ok, so we have all these new marketing trends. And we know what you’re most likely thinking. As a funeral director, your free time is already nonexistent, how can you ever expect to implement these new trends? Well, you’re not alone. One of the biggest challenges for small businesses has been finding the time for marketing. But that’s expected to change in 2018. Marketing automation — the process of automating marketing efforts to reduce workloads, improve your time management, increase marketing efficiency, and ultimately bring in more traffic and leads — is expected to get easier and more effective this year. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

A F R A Z E R C O N S U LTA N T S T E S T I M O N I A L

â&#x20AC;&#x153;I worked with Frazer Consultants to create a modern, user-friendly website

They were able to

for my company, Hoffman Funeral Home

listen to my vision

& Crematory, located in Carlisle PA. I was

and deliver a website

very pleased with the service my team and

that I am proud of to

I received throughout this process. They

represent my

were able to listen to my vision and deliver

company virtually.

a website that I am proud of to represent my company virtually. We were in constant communication throughout website

development to ensure my vision for the website was met. If any adjustments needed to be made, Frazer Consultants did everything they could to fulfill those requests in a timely manner. I would recommend Frazer Consultants to anyone who is looking for an updated, fresh look for their website.â&#x20AC;?

CHRIS HOFFMAN H O F F M A N F U N E R A L H O M E & C R E M AT O R Y C A R L I S L E , P E N N S Y LVA N I A

10 | The Meaningful Funeral

What you’re seeing here is called Google My Business, and it’s how Google provides a user-friendly way for people to find out important information about a business. Business hours, contact information, reviews, and directions are all at their fingertips. But Google My Business isn’t just useful for people who do the searching, it’s useful for the businesses who are being searched for as well. It’s one of the best free tools out there in terms of getting useful information about your business into the hands of potential clients, which is why so many businesses take advantage of it. If you’re a funeral home, there is a lot that your potential and current client families can get out of you using Google My Business. If you haven’t set up your information, here’s how to do it. Set up a free account with Google My Business by going to business.google.com or downloading the Google My Business app for Android or iOS. If you haven’t already done so, you’ll have to verify your business on Google. If you’re on the mobile Google My Business app, tap the menu icon and select Business info. Then tap the pencil icon

or the text you would like to change. When you’re done, tap Save in the upper right corner. If you’re logged into the Google My Business website, switch to cards view by clicking on the icon that resembles six small, gray boxes. Choose the listing you want to edit, then click Info at the top of the page. Click the section that you want to change, then enter the new information. And that’s it! You can edit all kinds of information in Google My Business, such as the name of your business, your address, your phone number, website, category, hours, photos, and more. The more information you include, the more useful it will be to the people who search for you. Keep in mind — your changes may be reviewed for quality before being published. Also, if you edit the information you’ve already put in, your changes might take up to 60 days to appear. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

The Meaningful Funeral | 11

Not Web Savvy? No Problem The internet can be a difficult thing to master. The problem is that once you think you’ve learned something, it’s most likely been changed or updated. It’s especially hard for someone in the funeral profession, where hours are unpredictable and the work is seemingly endless. So as a funeral director, where do you turn? We’ve got you covered. Below are some of the basic ins-and-outs of mastering the web to make sure you get the most out of it. If used properly, the internet can be a great place to enhance your families’ experience with your funeral home. M A K E S U R E YO U ’ R E N OT I N V I S I B L E

One of the most important things to do is make sure people can find you. 85% of people will turn to searching online when they need a product or service, according to Yelp. To get started, make sure you claim your Google My Business page. By doing so, you can make sure you show up in searches and maps when people search for funeral homes in your area. Don’t stop there either; make sure your website also is search engine optimized so that it can be found by search engines like Google, Yahoo! and Bing. T H I N K B E F O R E YO U P O S T

Here’s the thing about living in the digital age — you never know who is going to see what you post. One silly mistake or regrettable share and you can find yourself in the middle of a controversy. As a funeral home with an important image in the community, it’s extra important for you to avoid any slip-ups. Things on the internet have a tendency to stick around, so limit what you say and share. Keep them about your services and funeral home’s story. Leave the other stuff to your personal social media profiles.

12 | The Meaningful Funeral

The Meaningful Funeral | 13

S TAY I N G S E C U R E

One important precaution is to make sure your funeral home’s website is secure. The internet can be a dangerous place at times. Fortunately, there are several ways to protect yourself. Create an official rulebook on internet policy for employees. Even if you are caught up on the best practices, your employees might not be. Craft some guidelines to make sure they aren’t compromising your funeral home, such as only using strong passwords, changing passwords frequently, and not sharing passwords with others. Also, outline some best practices for social media as well. Your employees might post or say something that could reflect poorly on your funeral home. Additionally, back up everything and do it often. Use cloud resources or an offsite storage system, and make sure your Wi-Fi network is secure. Install protective software; there are plenty of programs out there. A good security software can help ensure safe browsing and avoid things like malware and viruses. K E E P A N E Y E O N YO U R C O M P E T I T I O N

In general, this is a good practice. But it’s especially important to see what a rival funeral home is doing online. Check out their website and how it compares to yours. People tend to judge based on what they see online, and an outdated or poorly functional site can actually hurt people’s opinion of your funeral home. It’s also important because you can get an idea of what they are offering to families. Can families find obituaries easily? Can they share and post pictures right onto the obituary page? Does your competition have a blog that posts helpful and engaging content for families? It’s important to eye the competition so you aren’t getting left in the dust. A LWAY S B E L E A R N I N G

Like we mentioned earlier in this article, the hardest part about honing your web savvy skills is that the web is constantly changing. There always will be something to learn, something to update. On the upside, the internet is a great resource when it comes to continuing to learn the best practices. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

14 | The Meaningful Funeral

WEBSITES

Websites that are beautiful on every screen. Frazer offers responsive website design, which means your funeral home’s website responds to every screen it’s viewed on. Whether it’s a mobile phone, tablet, or desktop, you can be sure your site will be both functional and beautiful. C A L L T O R E Q U E S T A F R E E D E M O N S T R AT I O N T O D AY !

websites ad

CROWDFUNDING ADVERTISEMENT

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

I N F O @ F R A Z E R C O N S U LTA N TMeaningful S.COM The Funeral

| 15

The Myths About Marketing and Your Funeral Home Funeral home marketing is often misunderstood. These misunderstandings can lead to a poor strategy and ultimately a loss of money. Let’s put these marketing myths to rest and steer your funeral home toward a path of smart marketing strategy.

Myth #1: Marketing is about selling. According to the American Marketing Association, marketing can be defined as “processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Simply put, marketing is about relationships. The goal of a good marketing strategy should be to focus on building and nurturing relationships with client families — not about selling to them. The good news is that social media have made managing relationships with your families easier than ever. Myth #2: A newspaper ad is enough. My funeral home doesn’t need to be online. To get the most out of your money spent on an advertising campaign, your message also has to be remembered and/or acted upon. And it’s hard to do that if the message isn’t reaching families. With traditional advertising methods (print, newspapers, and TV) facing declining audience reach and trust, it might be better to target your families through online efforts.

16 | The Meaningful Funeral

As reported by the Pew Research Center, newspapers had the biggest drop in readers since 2010, calling 2015 a “recession year” for the industry. Pew’s research shows that since 1999, the number of daily readers 65 and older has been at 72% — but by 2014, that percentage fell to 50%. And circulation and readership numbers are expected to continue to fall. Traditional television viewership is facing a similar decline. According to Time Magazine, “Overall, 2014 has seen a significantly more precipitous decline in TV viewing than any previous year, Nielsen reports.” As far as online advertising, there’s some good news. According to another Nielsen study about the state of advertising in 2015, “Branded websites are the secondmost-trusted advertising format, behind recommendations from friends and family.” That’s not to say traditional advertising isn’t effective. But if you want to maximize your marketing efforts, your funeral home needs an equal focus on traditional and digital marketing strategies. Myth #3: Having any website is good enough. 15 years ago, simply being online would have been a big deal. But times have changed. And it’s no longer enough to just have a website and to expect your marketing efforts to stop there. An effective website won’t just drive traffic. It will drive the right kind of traffic. What’s the point of 5,000 visitors if they aren’t interested in anything you offer? Wouldn’t you much rather have a couple hundred visitors that are highly interested in your services? To get this kind of highly-targeted traffic to your website, it means investing

in search engine optimization (SEO), social advertising, and modern website features. Myth #4: Social media is not intended for funeral homes. If done right, a social media strategy can be one of the most powerful ways to market your funeral home. When a family wants answers, they look online first. One report by BIA/Kelsey found that 97% of people will head online when looking to shop for local services. Using social media can help start a conversation between your funeral home and the families in your community. Like we mentioned before, unlike traditional advertising methods, social media also allows your funeral home to engage with families. And engagement is what pays off in the long run. It’s going to increase your revenue, your client families’ loyalty, and grow your word-of-mouth marketing efforts. A Gallup research poll found that a consumer who is engaged with your brand will increase revenue by 23%. But senior citizens don’t go online or use social media, right? Wouldn’t it be a waste of time and money to target them? That’s another myth. Social media use among the elderly has been climbing and continues to do so. According to another Pew Research Center study, 59% of adults 65 and older are online. Not only that, but these are regular users, with around 71% of them using the internet every day. If your funeral home doesn’t have a social media strategy, it’s missing out on all the opportunities social media offers to market to this demographic. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

The Meaningful Funeral | 17

18 | The Meaningful Funeral

Small Business Trends to Embrace in 2018 We’re living in the age of innovation, and even the funeral profession isn’t exempt from this new era of trends and change. Because innovation in small business is happening faster than ever, it’s important for your funeral home to stay up-to-date on trends to come.

For many small businesses, the rapid pace of innovation often means it’s evolution or extinction. Let’s see what 2018 has in store to make sure your funeral home is ready to embrace the change. L O C A L A N D P E R S O N A L S E A R C H R E S U LT S

The big tech companies, like Google and Facebook, are customizing search results to show users more relevant and local information. For your funeral home, this is a good thing. But only if you’re correctly optimizing your digital assets, like your website and its content. A good optimization strategy is the difference between your funeral home and a rival showing up first in the search results. Two easy steps to make sure your search results are optimized for local searching are to list and verify your business on Google and to make sure that your site is mobile-friendly. Google penalizes sites in search results that aren’t adapted to mobile, which leads us to our next point.

The Meaningful Funeral | 19

EVERYTHING MOBILE

Mobile continues to be more of a priority. As we mentioned above, mobile matters for search engine rankings, but there are other reasons that more people are adopting mobile platforms. As an article in Small Business Trends puts it, “there was a big push in 2016 for small businesses to ensure that their web pages were optimized for mobile browsing. This mobile friendly attitude was the first step towards being mobile-centric, but that journey is not over.” A big trend in mobile will be mobile payment options. Whether you’re ordering flowers, ordering a memorial gift, or even making a payment for funeral services, more families will want to do so from a smartphone or tablet. Small Business Trends states that “From a marketing standpoint, you not only want to offer this service (or risk missing out on possible revenue), but also advertise that it is a viable payment option.” In addition to letting families pay from their mobile devices, there is so much more that can be possible for them on mobile, like planning a funeral. MORE MILLENNIAL APPEAL

In the past, many businesses — perhaps even your funeral home — have neglected to appeal to Millennials. And it made sense — very few Millennials were interested in preplanning funeral arrangements. But in 2018, Millennials will need to be embraced, not ignored.

an important goal to shoot for in 2018. Unlike traditional advertising methods — such as ads in the newspaper or on TV — modern marketing is based on engaging families, earning their trust, and building a relationship with them. That means investing more time in engagement through social media, creating compelling content on your website’s blog, and using video marketing — maybe especially video, as some experts note. A HubSpot customer service survey found that 55% of consumers pay more attention and engage with videos more than any other form of advertising. But don’t just put an ad on YouTube and call it a day — Ian Altman, an author and business developer, wrote an article saying “Using video to run ads today is a waste of effort. However, providing video as a source of valuable content to address issues or answer questions helps the consumer to feel like they know you better than if they had just read an article.” C Y B E R - S E C U R I T Y A N D D ATA P R I VA C Y

Cyber-security is important for small businesses, like funeral homes. A growing trend is a switch in focus by hackers, as they stopped targeting large corporations such as Target and Home Depot, and began focusing on smaller businesses — many of which remain vulnerable. Is your website safe? GOING GREEN

Millennials now make up the largest generation and many are entering their mid to early 30s. In the coming years, it’ll be Millennials who could end up planning arrangements for their older family members or even themselves. That means funeral homes will have to adapt in ways that are appealing to Millennials. Things like social media engagement, online storefronts, and technology that’s mobile-friendly are all things Millennials have come to expect from dealing with a business, and they will expect it from your funeral home too.

Becoming more eco-friendly is on top of the list of goals for many small businesses in 2018. For funeral homes, going green can mean quite a few things. It could mean making efforts to ensure your facility reduces its carbon footprint in the community. Or it could mean offering families more green burial options. Gail Rubin, a certified funeral celebrant and personal trainer for funeral planning, said that as more Baby Boomers have an interest in green and natural burials, that this will be “a trend to embrace.”

MODERN MARKETING

T O R E A D M O R E , V I S I T:

Modern marketing tactics will continue to be

frazerconsultants.com/meaningful

20 | The Meaningful Funeral

TRIBUTE INSURANCE ASSIGNMENTS

Life STATIONE R Yinsurance A D V E R T I Sassignments, EMENT now easier than ever before. Combined, our insurance team has more than 63 years of experience. We know the requirements of more than 300 insurance companies, so we can process claims efficiently and accurately and fund your funeral home in as little as 24 hours. C A L L T O D AY F O R M O R E I N F O R M AT I O N A B O U T TRIBUTE INSURANCE ASSIGNMENTS!

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

I N F O @ F R A Z E R C O N S U LTA N T S . C O M

A Beginner’s Guide to PPC Advertisements In today’s increasingly digital world, paid search is a proven way to ensure your funeral home gets found online and remains competitive in your community.

A NOTE ABOUT THIS GUIDE

Many search engines, such as Bing and Yahoo, have paid search campaigns. For simplicity’s sake, this guide will focus predominantly on Google’s paid search advertisements known as AdWords. The reason for this is because Google is the most widely used search engine. With a solid understanding of AdWords, you’ll be able to easily apply what you’ve learned to other search engines because of their

22 | The Meaningful Funeral

similar setup to Google’s AdWords. Frazer Consultants, as a Google Partner, also is AdWords certified. AdWords certification is “a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.”

The Meaningful Funeral | 23

24 | The Meaningful Funeral

The Meaningful Funeral | 25

W H AT I S PA I D S E A R C H A N D H O W D O E S I T W O R K ?

At its core, paid search advertising is a simple concept. It’s when a business pays to have a certain webpage appear at or near the top of the search results. Paid search advertising (sometimes called PPC, or pay-per-click) is a dynamic and powerful tool for your funeral home. While Google’s AdWords offer a variety of ways to advertise, such as through display, video, and app ads, we’re going to focus primarily on search ads — which are the most useful for funeral homes because of the immediate impact they can provide in driving relevant traffic to your funeral home at a relatively low cost. It’s part of a broader marketing strategy known as search engine marketing. SEARCH ENGINE MARKETING (SEM)

Search engine marketing is comprised of all the different ways of marketing your funeral home’s website through search engines. It can be broken down into two broad categories — paid search strategies and organic search strategies. Both are very important to maintaining a strong online presence. PA I D V S . O R G A N I C S E A R C H

Organic search marketing is essentially your search engine optimization, or SEO. SEO is an important strategy for your funeral home. It’s primarily based on unpaid, natural rankings in a search engine. And the better your SEO strategy and execution, the higher your website will likely appear on a search engine’s results page. To learn more about SEO strategy for your funeral home, make sure to read our guide on SEO later in this issue of The Meaningful Funeral. Paid search advertising is exactly what it sounds like. It means paying a small fee to have your funeral home’s website show up in prime areas of search results, specifically when a person searches for certain terms or phrases. Typically, you’re paying to direct traffic to your site, and the fee you pay is based on the amount of clicks your ad receives, NOT how many times it is viewed. This is where the term pay-perclick, or PPC, comes into play. W H Y I S PA I D S E A R C H A D V E R T I S I N G I M P O R TA N T ?

Paid search enhances your funeral home’s online presence, and helps increase traffic to your website. It’s especially useful when you’re not ranking as high as you could be with organic search results (your SEO) and can help give you an immediate boost in your search results position. On top of that, paid search advertising helps you target

26 | The Meaningful Funeral

specific clients by tailoring your ads to specific counties, regions, zip codes, or towns. Paid search lets you reach the right people at exactly the right time by targeting precisely when a family is searching for the services you offer. An example of this would be for your online flower store. If family and friends (located throughout the state) are searching for a place to purchase flowers for a funeral, they can be directed to your online flower store. Lastly, paid search helps to establish new business. For example, if you’re planning on opening a new crematory, a well-managed PPC campaign can give you an immediate boost in online visibility. If that’s not enough to convince you of the benefits of paid search, here are more ways PPC impacts small businesses: Search ads can increase brand awareness by 80%; 75% of people who find local and useful information in search results are more likely to visit the physical business in the future; for searches of high commercial intent (meaning the person searching is highly likely to use or purchase a service), 65% of clicks come from sponsored (paid) results, compared to 35% for organic. When in the hands of a knowledgeable specialist, your paid search advertising can help your funeral home create a more dominant online presence and boost your business. Next, let’s talk about some of the main elements that make up paid search advertising. M A I N E L E M E N T S O F PA I D S E A R C H

The main elements include the keywords, the ads, and the landing pages. Keywords are the words or phrases you choose for a particular ad campaign, and they help Google determine where and if that ad will appear on a search engine results page (SERP). When choosing keywords, you should think about what a person is searching for. For example, let’s say someone wants to know about funeral homes in Madison, Wisconsin. They would probably search for “funeral homes in Madison Wisconsin”. If you choose keywords such as funeral homes, Madison, and Wisconsin, your ads are more likely to appear in the search results. Choosing the right keywords means your ads will appear to the right people at the right time. A specialist experienced in the funeral profession will be able to utilize keywords best suited to any situation for your firm.

WA N T T O R E A D M O R E ?

Download the rest of our free guide on everything you need to know about running effective paid search campaigns for your funeral home!

frazerconsultants.com/tmf-ppc

The Meaningful Funeral | 27

28 | The Meaningful Funeral

5 Ways for Your Funeral Home to Wow Families This Year Today’s society is more connected than ever. We tweet about what we’re watching on TV. We share pictures of our food on Facebook. We like, snap, post, tweet, and share just about everything. Our online activity stems from our desire to connect and stay connected. We live in a culture that values experiences — from little things like what our lunch looked like on Tuesday to big events like the birth of a child. It’s all about sharing the story of who we are. These changes are reflected in all aspects of our society — and we’re beginning to see it in the funeral profession too. Baby Boomers — the generation defined by breaking away from the status quo — are redefining the funeral experience. They want their funerals to be a personal, unique event. The closing chapter in the story of their life. And funeral professionals need to start focusing on Millennials, too. They’re now the largest generation and, more importantly, they could end up planning their parents' funerals. Which means your funeral home needs to interact with them in ways they feel comfortable. Here are five simple ways in which you can use technology and personalization to attract, connect with, and keep new client families. SOCIAL MEDIA

Let’s start with the place many families already spend a lot of their time. The average American spends about an hour each day on Facebook alone, per the New York Times. That makes it a great place to engage with families. Just look at what this local Pennsylvania business is doing. Franktuary is a small hot dog shop. You might think, "what does a hot dog shop need social media for? They just sell hot dogs." Well, Franktuary has been doing an excellent job at listening to and engaging with their audience through social media. One example is their #TuesdayTrivia series. Each week the company uses the hashtag to answer questions and provide a behind-the-scenes look at their business. This has led to a loyal and large following.

The Meaningful Funeral | 29

While hot dogs and funerals are two entirely different things, the core concept is the same. Social media isn’t about selling, it’s about the experience. Social media allows your funeral home to share your story and differentiate yourself from competitors. It also allows you to build trust and a positive connection with the community by sharing articles, uplifting stories, and grief resources. WEBSITE

When people want to learn more about a business, the first place they turn to is the internet. That initial search will become their first impression of you and your funeral home, and what your website looks like can say a lot about you. It’s important that you wow them with that first impression. A custom, modern website is a good place to start, but there are two other factors that you need to consider about your funeral home’s website: Does my website work for families? Does my website work for me? It shouldn’t just be beautiful — it should be functional, too. Don’t overlook your opportunity to wow families with your website. It’s a key area that highlights the experience a family will have and how their needs will be met by you. UNIQUE SELLING POINT

What unique keepsake or experience can you offer that no other funeral home can? That’s your unique selling point. Most funeral homes offer the same traditional service. That’s why this area is a vital place to wow your families. Offer them custom registry books, prayer cards, or a moving tribute video. Pair with local artists to offer custom portraits. Find ways to offer them valuable and unique services. Whatever

30 | The Meaningful Funeral

you can do to set your business apart, do it and then talk about it as much as you can. LIFE STORIES

Remember how we mentioned that today’s culture craves connection and wants to share their stories? This is another opportunity to wow your families. Give them a platform on which they can share obituaries, memories, pictures, and more, such as the Social Tribute Walls that come with every Frazer-powered website. If your funeral home already has Tribute Walls, make sure you’re showing this feature to families. Walk them through the interactive features. Show them how it can be used and shared with others. COMMUNITY CONNECTIONS

Just like wowing a family with your social media strategy, you can wow families in real life. More than any other business, a funeral home requires trust and strong relationships with the families they serve. Many funeral homes already do this. They build strong ties by spending time outside the funeral home, volunteering or putting on events like educational programs, entertainment events, community lunches, and annual holiday programs. These five ideas are all great places to start wowing and connecting with families in your community in no time. Get started today! T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

T R I B U T E LOA N S

Offer the flexibility your families need with Tribute Loans. With financing, families can afford to give their loved ones the send-off they deserve. Offering financing directly on your website means one more service you offer families, and it also means your funeral home gets paid up front. C A L L T O R E Q U E S T A F R E E D E M O N S T R AT I O N O F T R I B U T E L O A N S T O D AY !

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

I N F O @ F R A Z E R C O N S U LTA S.COM TheN T Meaningful Funeral

| 31

At-Need Marketing Strategies When a family has an immediate need for your services that they didn’t plan ahead for, how can you make sure they find and reach out to you?

AT- N E E D : FA M I L I E S F I N D Y O U

At-need marketing is all about branding. But what exactly is branding — especially in the context of your funeral home? As Forbes puts it, branding is “one of those words that is widely used but unevenly understood.” The brand is essentially the overall experience client families share with your funeral home. It includes things like your logo, your name, and your website design, but it’s also much more. It’s your message, your vision of service, your history, and how you distinguish yourself from your competitors. A strong brand in your community means families — especially your at-need families — will have a better chance of finding you. A strong brand means high visibility. VISIBILITY IN THE COMMUNITY

There are two different visibility schools of thought — traditional and modern. Both have their perks, but both have their drawbacks as well. For your funeral home to have well-established visibility in the community, it’s best to use both. TRADITIONAL METHODS

You’re probably familiar with all the traditional methods of promoting visibility in the community. They include advertising in the newspaper, putting an ad out on the radio or on TV, or even a local billboard. National newspaper readership is still at around 50% for 55-year-olds and older, per the Pew Research Center,

32 | The Meaningful Funeral

and broadcast television viewership remains highest among both the Silent Generation and the Baby Boomers, per the Washington Post. Traditional methods of advertising your funeral home are still worth it — especially if your funeral home caters to mostly traditional families. But these methods should not be your highest priority. And to reach Gen Xers and Millennials, a new approach is needed. MODERN METHODS

A Local Consumer Review Survey found that 85% of people use the internet when looking up a local business. To increase visibility among Millennials and Gen Xers, that means your funeral home needs to be found online. A website is a good place to start. If you don’t have a website, your funeral home won’t be competitive. But there’s more to modern advertising than just having a website. It’s important that your funeral home can be found on local searches. There are several local listing sites your funeral home can use, but the most powerful is Google My Business. It allows families to easily see your hours, contact information, reviews, and location — all with a simple search. Your funeral home also will have to be mobile-friendly. According to Google, more searches now occur on a mobile device than they do on a PC, and another Google study found that almost 80% of people will leave a website for one that is mobile-friendly. If that isn’t enough reason

to have a mobile-ready site, consider also that Google now lowers your ranking — meaning your funeral home will appear lower in search results — if your site isn’t optimized for mobile. Facebook also is great for increasing visibility. It’s where most of your client families spend their time online — 72% of adult internet users age 50-64 are on Facebook, per the Pew Research Center. Facebook can build free word-of-mouth marketing and family engagement but also has great tools to market targeted ads to local families. SEO rankings also are important. A good ranking means you’ll show up higher in a local search. The algorithms used by Google and other search engines are constantly changing, but there are a few key things you can do to keep your funeral home high on the list. We’ve mentioned keeping your website mobile-friendly, but other ways include keeping an updated blog on your funeral home as well as making sure your site is using a modern design. With at-need families, it’s all about brand visibility. When families start looking for an at-need arrangement, you’ll want to make sure your funeral home is the first to be seen. And the best way is to utilize both traditional and modern advertising methods to maximize visibility. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

The Meaningful Funeral | 33

34 | The Meaningful Funeral

An Updated Look at Search Optimization Can families find your funeral home online? In the age of the internet, itâ&#x20AC;&#x2122;s critical for any business to not only have a digital presence, like a website or social media, but to make sure itâ&#x20AC;&#x2122;s easy for people to find your brand online.

The Meaningful Funeral | 35

36 | The Meaningful Funeral

85% of people will research a business online before making a decision to visit a business in person. And for most families, visiting a business’ website is their preferred way of learning more about that business.

Search engine marketing is the marketing process behind showing up high on the list of search engine results. There are three important pillars of search engine marketing — paid, local, and organic search results.

But when people search online, millions of results are presented to them. How can you make sure families find you? That’s where search engine optimization (SEO) comes in.

Paid search results are often referred to as pay-per-click, or PPC. With PPC, you are paying for traffic and to show up first as a sponsored search engine ad. But since we already covered this topic earlier in this magazine, let’s talk more about SEO, which is free and focuses on local and organic (unpaid) search results. To better understand SEO and organic search results, we have to understand how search engines work.

SEO may sound complicated, but it doesn’t have to be. Let’s talk more about why SEO is important and strategies your funeral home can use to boost its digital presence. W H AT I S S E O ?

Search engine optimization is a series of systems and practices that help improve where your website shows up in any given search engine’s listings. Basically, a good SEO strategy can be the difference between showing up first on a Google search, or way back on the third or fourth page. The goal of good SEO is to make yourself, your website, your brand, and your services more visible to those searching for a funeral home within your community.

First of all, there are many different search engines. Google is the most popular, but there is also Bing, Quora, Dogpile, and many others. And in addition to the search engines that scour the whole internet, there also are search engines on individual sites — that’s how you’re able to search for a specific video on YouTube or a friend on Facebook. A search engine is simply a service designed to give the searcher the exact information they are looking for.

The Meaningful Funeral | 37

How do search engines do that? It starts with indexing. Each search engine has an index — a large archive of information and webpages. When someone enters their search into a search engine, the search engine goes through its index to provide the most relevant information. How do search engines go about indexing — or creating their archive? Well, each search engine employs different methods, but they are essentially using what’s known as a bot, spider, or crawler. What these programs do is “crawl,” or search, the internet — following links, visiting webpages, and so on. As they do, they index websites and other data. When someone searches for something, the search engine scours its index and presents its most relevant results. Imagine this common scenario. A man — we’ll call him Bill — has decided it’s time to get his arrangements in order and wants to lay out a preplanned arrangement with a funeral home in the event of his death. Like so many of us do, Bill decides the best place to start is with Google. He searches for “funeral homes near me.” The search engine will look through its indexed archive and bring up what it deems the most relevant and popular results. Now, if you’re a funeral home owner, you of course want your funeral home to be near the top of Bill’s search. What most people want to know is how search engines determine what

38 | The Meaningful Funeral

appears at the top of organic and local search results, and how they can get their business there. Again, each search engine has different techniques (that’s why if you’ve ever searched the same thing on Google and then again on Bing, you end up with different results). These techniques are mathematical algorithms that incorporate ranking factors, and there are a lot of them. Search engine companies don’t directly share the details of their ranking factors, because they want to ensure that the people searching are getting what they really want. But they do lay out some guidelines to make it easier for us to figure out what works and what doesn’t. Here are a few important factors that determine ranking: The website’s content, websites with clear hierarchy and clean internal link structure, quality external links, the searcher’s geographical location, mobile optimization, loading times, links to social networks, and websites that employ clean and keyword-rich URL and title structures. Your funeral home’s website content and its links (both internal and external) are the two primary factors that your funeral home should be focusing on. Why is this all important? Well, without SEO, your funeral home runs the risk of being essentially invisible in the search results.

WA N T T O R E A D M O R E ?

Download the rest of our free guide on everything you need to know about search engine optimization for your funeral home!

frazerconsultants.com/tmf-seo

The Meaningful Funeral | 39

Why Search Engines Favor Websites That Update Content Frequently Itâ&#x20AC;&#x2122;s no secret that search engines like Google favor websites that update their content frequently. But why do they favor them?

40 | The Meaningful Funeral

FRESH CONTENT

Search engine rankings aren’t as complicated as they sound. Although there are multiple factors that contribute to your search engine ranking, how often you update your content is one of them. To put it simply, a search engine’s web crawlers will find your website more frequently if you post more frequently. So, the more recent content you post, the more likely your website will appear in the top of the search results. It shows that you’re actively working to add new content to help your client families. VA L U A B L E C O N T E N T

When adding website content, don’t put quantity above quality. The value of your content is more important than the amount. If your content isn’t valuable for your families and doesn’t meet search engine’s standards, it’ll actually hurt your website rather than help it. Search engine optimization (SEO) with relevant keywords, title tags, meta descriptions, and other SEO elements help show search engines your content’s value. RELIABLE CONTENT

Sporadically posting this valuable content still may not help your website ranking. You need to frequently post valuable content to show search engines you’re a reliable source of information online. This also means any resources you link to should also be reliable and valuable sources. If your sources rarely post fresh content, it won’t help your website ranking. H O W C A N YO U R F U N E R A L H O M E U P D AT E C O N T E N T ?

There are many ways your funeral home can frequently add valuable, reliable content to your website. Perhaps the easiest and most highly effective way to add fresh content to your website is by posting obituaries. It’s the perfect way to add valuable, reliable content to your website on a regular basis. For example, with Frazer-powered websites, your funeral home can post your obituaries directly

on your website and they will appear on your homepage. We’re also currently in the process of launching new responsive obituaries, which means your obituaries will be both beautiful and functional on any type of device. With most searches happening from the convenience of smartphones, it’s important that your website and its obituaries are mobile-optimized. Aside from obituaries, your funeral home also can try to post a new blog post once a week and share that article on social media to drive traffic to your website. If you do decide to start a blog, just be sure that you are committed to posting on a regular basis. If you post infrequently, it can hinder your SEO. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

The Meaningful Funeral | 41

42 | The Meaningful Funeral

How Your Funeral Home Can Adapt to the Rise in Mobile Search Today, almost everyone owns a cell phone. According to the Pew Research Center, in 2017 95% of Americans owned cell phones and 77% owned smartphones, up from just 35% in 2011. The rise in smartphone ownership also brings the rise in mobile search. These days, more people are conducting their searches on their mobile devices rather than desktop computers or laptops. According to Google, more Google searches take place on mobile devices than computers in 10 countries, including the U.S. So how can your funeral home adapt to these changes? First, let’s dive into some statistics behind mobile search. WHO’S USING SMARTPHONES FOR MOBILE SEARCH?

Americans of all ages are frequently using their smartphones to conduct mobile searches. Per Pew Research Center, 97% of 18- to 29-year-olds use their smartphones to search on the internet compared to 90% of 30- to 49-year-olds and 80% of those age 50 and older. And just over one in every 10 American adults are smartphone-only internet users. RISE IN “NEAR ME” SEARCHES

What are smartphone users conducting mobile searches about? One common mobile search is for nearby businesses. Per Search Engine Watch, Google “near me” searches have increased 200% over the past two years. This means when someone is preplanning or facing an unexpected death,

they may conduct a mobile search for “funeral homes near me.” However, if your funeral home’s website isn’t mobileoptimized, it will create a bad user experience for mobile users, if they find your website at all in their search. H O W YO U R F U N E R A L H O M E C A N A DA P T

How can your funeral home adapt to the rise in mobile search? By having a responsive website that looks beautiful and is functional on any type of device. No one wants to view a website that looks terrible on mobile devices. If they have to pinch and drag their fingers to find the information they need, they won’t bother and will go elsewhere. With Frazer-powered websites, your funeral home’s website will respond to all types of devices. And with many people coming to your website to view obituaries, we’re currently in the process of launching responsive obituaries. This way, your families can have a great user experience while viewing their loved one’s obituary from their mobile device. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

The Meaningful Funeral | 43

Does Your Funeral Home Follow This Important Rule? One of the big design trends that we will continue to see pushed in 2018 will be mobile-optimized websites. Why does mobile matter? To put it simply, it’s how you get found on Google. Google will penalize nonmobile-friendly sites, causing your funeral home’s website to show up farther down the search listings. Google reported that local searches are now occurring more on a smartphone than on a desktop device. And a study by McKinsey&Company found that 61% of users are unlikely to return to a mobile site if they can’t easily access your information, and more than 40% said they will try a competitor’s site instead. So not making mobile a priority could be costing your funeral home potential business. To make sure your funeral home website is mobile-friendly, this is a quick rule you should know.

44 | The Meaningful Funeral

A F R A Z E R C O N S U LTA N T S T E S T I M O N I A L

“Frazer Consultants came highly recommended to us as a website builder. When we contacted them about six to eight months ago, we were surprised to find that not only did they produce beautiful and informative websites specifically with funeral homes in mind, but they also had an

I feel that we now have the opportunity to

online program to better assist funeral homes with the personalization and memorialization of a family’s loved one.

extend our services

We were introduced to Tribute

to our families by

program has allowed us to take funeral

being able to offer so

hundreds of themes for tailoring a

Center. This innovative online personalization to the next level. With

much more in funeral

funeral service to fit our family’s needs,

personalization.

to extend our services to our families

I feel that we now have the opportunity by being able to offer so much more in funeral personalization. Since the

program is completely online, I am able to complete DVDs or funeral service folders in the comfort of my own home if necessary. The only paper that I need to stock in my funeral homes is blank paper because everything is customized to each family’s preferences and wishes for what they have in mind for their loved one’s funeral.

ARYN GIFFORD W A LT E R S F U N E R A L H O M E CENTERVILLE, TEXAS

THE BASIC RULE OF THUMB

It’s what’s known as the "one eyeball, one thumb, arm’s length" rule. Let’s start with the "one eyeball" part. On a mobile device, all your important basic information should be easy to find. That means that even mobile users who are distracted still easily find important things like your business hours, contact information, location, services, and even obituaries. The “one thumb” part of this rule means that the content and links are easy to navigate and click while just using one thumb on a handheld device. One study on mobile design by UXMatters found that most people (85%) use only one hand to navigate a website on a smartphone, making this an important aspect of your mobile site’s layout. The “arm’s length” part means that all content, including pictures and video, can be viewed comfortably at arm’s length. How does your website hold up to this test? OTHER TIPS

Google offers a few other tips to get the most of your mobile design. Make it easier for customers to navigate through your products and make payments. Measure your website’s mobile-friendliness by how easy it is for a user to complete the most basic tasks. When someone is visiting your site on a smartphone, what are they usually there for? Can they order flowers easily? Write a memory on an obituary? Google says that “Being able to support these tasks is critical and this is why the measure of your mobile site is how well customers can complete their objectives.” Also, select a mobile theme or design that’s consistent for all devices. These days, everyone’s mobile experience is different. Think of all the different kinds of smartphones or

46 | The Meaningful Funeral

tablets out there. Google recommends using a responsive web design so that no matter where someone searches from, the experience on your site will be the same. Responsive web design also will boost your search rankings, meaning you’ll grab a higher spot in Google search results. DESIGN TRENDS TO CONSIDER

Content layout is another important design trend. John Moore Williams of Webflow writes that "design’s ultimate role is to present content in an intuitive, efficient, and 'delightful' way." That means whether visiting from a mobile device or desktop, your content should be laid out in a way that’s easy for users to navigate and find. Immersive storytelling is key to helping families connect with your funeral home. Forbes writes that “Combined with bold, visually stimulating design and a whole array of interactive [user interface] elements, immersive storytelling is helping brands to connect with their customers on a more personal, engaging level.” Your website should help share your brand — the story of you and your funeral home — with families. As content continues to play a major role in web design, we will see more authenticity from businesses and their websites. Usersnap notes that this means fewer stock photos and more real, authentic photos. “The important thing to remember however is that your website serves a purpose and therefore everything on it, including the image, must do so too. Images of your people (meet the team) are popular too — put a face to the brand.” T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

How Your Homepage Can Hurt (Or Help) You Don’t judge a book by its cover. It’s generally solid advice, but as the American Psychological Association notes, it’s not that simple. First impressions matter. And as it turns out, that’s not just true in real life, but on the internet as well. Your website’s homepage is the first thing families will see when they search for you, and that first impression is more important than you think it is. A study published in the Behaviour and Information Technology Journal found that it only takes 50 milliseconds for a visitor to make up their mind about a website. There’s also research published in the Interacting with Computers Journal that shows a positive first impression will boost a customer’s satisfaction with any future business. The same goes for the opposite reaction: a poor first impression reduces a customer’s satisfaction, no matter how hard you try to please them. When it comes to websites, design has the biggest influence on a visitor’s first impression.

The Meaningful Funeral | 47

N AV I G AT I O N

Nobody likes feeling lost. You wouldn’t want your customers coming to the funeral home only to helplessly wander around, so why make them do that on your website? A good homepage should be easy to navigate. That means that you should avoid the clutter. Provide only information that is absolutely necessary. Customers should be able to navigate through clearly-defined menus and headers to find what they need. A C C E S S I B L E C O N TA C T I N F O R M AT I O N

Every homepage should feature an easy way to contact your funeral home. People are coming to your site to get information. It would seem common sense, but one recent study found that 6 out of 10 small business websites don’t even list a phone number on the homepage. Ideally, you’ll want to feature more than one contact method: some families prefer talking on the phone, whereas others prefer submitting online forms or sending an email, especially if they are preplanning. LO G O

Much like a homepage, a logo is central to the spirit of your company. It’s a simple element that can establish both consistency and trust with your customers. According to a study done by Missouri University of Science and Technology researchers, visitors spend on average almost 7 seconds looking at your company’s logo alone. Providing a well-designed logo on your homepage establishes credibility for your company. OPTIMIZED FOR MOBILE

The era of mobile browsing is here. People are browsing more with smartphones and tablets. Mobile searches now exceed desktop usage, and that’s expected to rise. If your homepage hasn’t been optimized for mobile browsing, you may be losing customers. A Google study found that two-thirds of visitors are more likely to buy or use a service when the site is mobile-friendly. They also found that just over 60% of people will abandon a site if they can’t find what they want to know immediately. Y O U R H O M E PA G E S H O U L D L O O K L I K E Y O U

Why look like your competitors? When customers visit your homepage, they should see a unique page designed to tell your story. It needs to quickly set you apart. Don’t let your homepage hinder your business. Make sure you are making a good first impression. T O R E A D M O R E , V I S I T:

frazerconsultants.com/meaningful

48 | The Meaningful Funeral

WEBSITES

Our websites work hard so you don’t have to. Frazer-powered websites are more than just beautifully designed — we put thought into every aspect of your site so that your families get the features they need, and we’re constantly adding features at no additional cost to your funeral home. C A L L T O R E Q U E S T A F R E E D E M O N S T R AT I O N T O D AY !

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

I N F O @ F R A Z E R C O N S U LTA N T S . C O M

CROW ADVE

2 5 0 1 PA R M E N T E R S T R E E T SUITE 300A M I D D L E TO N , W I 5 3 5 6 2

W W W. F R A Z E R C O N S U LTA N T S . C O M

866-372-9372

COMING SOON: RESPONSIVE OBITUARIES

Honoring lives on every device. Making our Social Tribute Walls more mobilefocused allows families to honor their loved ones no matter where they are â&#x20AC;&#x201D; with photos, messages, virtual candles, flower orders, crowdfunding donations, and so much more.

C A L L T O D AY F O R M O R E I N F O R M AT I O N !

I N F O @ F R A Z E R C O N S U LTA N T S . C O M