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10 Ways Funeral Directors Can Make the Most of 2021

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FEATURE ARTICLE

FEATURE ARTICLE

21

9 Unique Ways to Memorialize a Loved One

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Your funeral home can use this list as a guide to providing your client families with meaningful keepsakes.

24

Different Types of Funeral Payment Options Explained

There are several payment options that you can offer to make things easier for everyone involved.

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Employee Features

Meet two members of our Frazer family — Shannon and Ryan — and learn about their roles at Frazer and their hobbies. 31 QUIZ Test Your

Knowledge About Funeral Home Marketing

Take this quiz to see how much you know about funeral home marketing. 35 How to Talk to Baby Boomers About

Funeral Planning

Since Baby Boomers are your current target audience, let’s talk about how to approach the preplanning conversation.

38

Frequently Asked Questions About Funeral Technology Solutions

We understand that the ins and outs of how funeral technology works can be a little confusing at first.

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How to Help Families Choose the Perfect Funeral Flowers

Not only do flowers personalize a funeral, but they also bring a deeper meaning into remembering a loved one.

Letter from the Editor

Dear readers,

Welcome to The Meaningful Funeral magazine, an exclusive publication by Frazer Consultants. Our goal with this magazine is to be a resource for your funeral home and to help you learn new skills, keep up with funeral trends, and serve your current client families in more meaningful ways.

In this issue, a few topics you will learn about are alternative burial methods, winter weather tips for your funeral home, different types of funeral payment methods, and so much more. With the variety of topics covered, there’s something for everyone!

Want to read The Meaningful Funeral on the go? Every issue is available for free on our website, all you have to do is visit frazerconsultants.com/meaningful and click the “magazine” tab.

I hope you enjoy reading this issue of The Meaningful Funeral, and I look forward to hearing your feedback. If you have any suggestions for future magazine content, we would love to hear them — just email us at marketing@frazerconsultants.com. And if you really love our content, visit frazerconsultants.com/meaningful and sign up for our newsletter to have fresh content and funeral news delivered to your inbox every week!

MATT FRAZER

PRESIDENT, FRAZER CONSULTANTS

Honor lives on every device.

The responsive design of Tribute Walls allows families to honor their loved ones no matter where they are — with photos, messages, virtual candles, flower orders, crowdfunding campaigns, donations, and so much more!

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