BUSINESS IS SO MUCH MORE FLUID THAN IT USED TO BE, AND WE THINK YOUR
OFFICE SPACE SHOULD BE TOO.
- ANDY SINK
BRAND STRATEGY
BRAND STRATEGY
These two taglines are part of the brand strategy for Microflex and can be used to promote the brand. Pictured below are two type treatment examples using the brand guidelines.
PRAKTIKA - MEDIUM EXTENDED | 20 PT TRACKING
PRAKTIKA - EXTRABOLD EXTENDED ITALIC |
OPTICAL KERNING | -10 PT TRACKING
HELVETICA NEUE - BOLD | 60 PT TRACKING
BRAND LOGOS
BRAND LOGOS
Several versions of the Microflex logo exist for use in different contexts. The primary version of the logo does not include the Workspaces tagline.
PRIMARY HORIZONTAL LOGO
SECONDARY HORIZONTAL LOGO
PRIMARY VERTICAL LOGO
WORDMARK
PROTECTED SPACE
Protected blank space should be left around all logos, wordmarks and icons to allow the logo to retain legibility. The size of the protected space can be visualized by using the size of the M of the Microflex logo as a guideline.
TAGLINES
The Microflex logo suite includes a logo variation with a tagline. This tagline is used to differentiate between the different locations of Microflex campuses. The tagline should be set in Helvetica Neue Bold with 260 pt tracking.
TYPOGRAPHY
TYPOGRAPHY
HEADLINE FONT
PRAKTIKA
The Microflex’s signature brand typeface is Praktika. The typeface is dynamic with a wide variety of weights and families within it; it works best in all caps. The ExtraBold and Black weights should not be used at small sizes to maintain legibility.
BODY COPY
HELVETICA
NEUE
The Microflex’s signature brand typeface is Praktika. The typeface is dynamic with a wide variety of weights and families within it; it works best in all caps. The ExtraBold and Black weights should not be used at small sizes to maintain legibility.
WEB FONT
ROBOTO
PRAKTIKA - BOLD EXTENDED | 60 PT TRACKING
PRAKTIKA - EXTRABOLD EXTENDED | 10 PT TRACKING
HELVETICA NEUE - REGULAR | 10 PT TRACKING
HELVETICA NEUE - REGULAR SIZE 10 PT | 10 PT TRACKING | 17 PT LEADING
When Helvetica Neue is unavailable, Roboto should be downloaded from Google Fonts and used in web formats.
COLOR PALETTE
APPROVED COLOR VARIATIONS
APPROVED COLOR VARIATIONS
APPROVED COLOR VARIATIONS
PAINT COLORS
The brand colors have been matched to available Sherwin Williams paint swatches and the available stock steel colors. These paint colors should be used in the refurbishing and new builds in order to maintain brain cohesion.
PAINT COLORS
PAINT MATCH
BRAND BLACK
Stock Steel Color
Sherwin Williams Forged Steel SW9565
Sherwin Williams Black of Night SW6993
Stock Steel Color
Sherwin Williams Glacier Bay SW9626
Sherwin Williams High Reflective White SW7757
PAINT MATCH
BRAND WHITE
Sherwin Williams Center Stage SW6920
BRAND GREEN
Several versions of the Microflex logo exist for use in different contexts. The primary version of the logo does not include the Workspaces tagline.
SIGNAGE GUIDELINES
SIGNAGE GUIDELINES
WORKSPACE APPLIQUE OPTIONS
Use these templates to set up the individual signs beside each Microflex suite door. Tenants should provide logos in vector formats (EPS, SVG) when able for best print quality.
SIGNAGE GUIDELINES
Self Drilling Tapping Screw
#8 Size, 3/4 in, Zinc Plated Grainger Supply Item 31JK29
Content Vinyl Applique
24" Square Painted White Aluminum Sign Blank Hall Signs
Part #:801-240005
NUMBER APPLIQUE
PRAKTIKA MEDIUM CONDENSED
12” Number Vinyl Applique
12”
SIGNAGE GUIDELINES
The angle of the slant on buildings will vary building to building. Care should be taken not to cross the angle over doors, as seen in this example below.
SIGNAGE GUIDELINES
Building A does not have an overhang on both sides like Buildings B and C. The distance of the one overhang on Building A defines “x” which mimics an overhang.
Vary the use of either the full logo or the logo mark on the sides of the three building depending on which buildings sit next to each other.
THE SLANT
The slant represents the forward-thinking approach of Microflex. While the angle of the color slant on buildings may be adjusted to best fit the existing architecture, for design and other pieces, the slant should mimc the slant of one of the bars of the X in Microflex, to create cohesion. The angles are 310 ° and 40.75°.
40.75° Angle
310° Angle