Embry rsch202 entire course latest

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Embry RSCH202 Entire Course Latest Embry RSCH202 Full Course Embry RSCH202 Module 1 Discussion Module 1 – Discussion: What does research mean to you? 100 100 unread replies. 100 100 replies. Discussion Topic: What is your definition of research? You may have “researched” a topic of personal interest in the recent past. Perhaps it was related to which degree to pursue, which branch of the military to join, which career to pursue, which car to purchase, which neighborhood to purchase a home in, or other decisions you needed to make. When you personally research a topic, it is something inherently interesting to you and you research it to learn about it so that you can make an informed decision. In this discussion board, introduce yourself by briefly telling your classmates your definition of research and about something you recently researched. Describe the techniques and tools you used to research your topic. Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Please read these instructions for information (Links to an external site.) on accessing the discussion rubric. Embry RSCH202 Module 2 Discussion Module 2 – Discussion: Variables and Problem Statements 81 81 unread replies. 81 81 replies. M2_Discussion.jpgIn this Discussion Activity, there are Three Scenarios (Links to an external site.) related to identifying variables and developing problem statements. You will be assigned one these scenarios based on the first letter of your last name. Discussion Topic: List and label the variables as independent, dependent, intervening, or moderating Explain the relationships among the variables Develop a problem statement for the situation


Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 2 Discussion Module 2 – Discussion: Variables and Problem Statements 81 81 unread replies. 81 81 replies. M2_Discussion.jpgIn this Discussion Activity, there are Three Scenarios (Links to an external site.) related to identifying variables and developing problem statements. You will be assigned one these scenarios based on the first letter of your last name. Discussion Topic: List and label the variables as independent, dependent, intervening, or moderating Explain the relationships among the variables Develop a problem statement for the situation Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 3 Discussion Module 3 – Discussion: Data Collection – Questionnaire 83 83 unread replies. 83 83 replies. An undergraduate student named Nicki created a Questionnaire Preview the documentView in a new windowto gain insight into people’s attitudes toward online shopping. To determine the attributes relevant to his study, Nicki first conducted face-to-face interviews. Then based on a rigorous analysis of those interviews, he developed the questionnaire. Read through Nicki’s proposed questionnaire and answer the following questions. Discussion Topic: Nicki’s questionnaire starts with questions seeking personal information from the respondents. Some researchers ask for personal data at the end rather than the beginning of the questionnaire. Which do you prefer and why? Nicki uses a lot of closed questions that ask respondents to make choices among a set of alternatives given by the researcher. In closed questions, care must be taken to ensure that the alternatives are mutually exclusive and collectively exhaustive. Are there any of Nicki’s questions that are not mutually exclusive and collectively exhaustive? If so, which ones? Tell how you might revise those questions to make them mutually exclusive and collectively exhaustive. Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). Do you think any of Nicki’s questions are poorly worded and should be reworded? If so, which ones and how would you reword the items? Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 4 Discussion Module 4 – Discussion: The moderating effect of involvement in product effectiveness 8989 unread replies.8989 replies.


Review the description of the proposed study with 4 discussion questions. Read the description, then answer your assigned question. Be sure to answer both parts, ‘a’ and ‘b’, of the question. You will pick a question based on the First Letter of your Last Name. Posting Instructions:In your responses to this week’s discussion board, be sure to read the answers to questions other than the one assigned to you. Your postings must include a response to at least one other question. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 5 Discussion Module 5 – Discussion: Sampling 83 83 unread replies. 83 83 replies. In this discussion there are five scenarios related to sampling Preview the document View in a new window. You will be assigned one of these scenarios based on the first letter of your last name. 5.4 Discussion.jpg Discussion Topic: For your assigned scenario, indicate what would be the relevant population and the most appropriate sampling design. Be sure to give the reasons for your answers. Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to scenarios other than the one assigned to you. Your postings must include a response to at least one other scenarios.You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 6 Discussion Module 6 – Discussion: Data analysis technique 88 88 unread replies. 88 88 replies. You will review five scenarios (Links to an external site.) related to selecting an appropriate data analysis technique. Select one of these scenarios based on the first letter of your last name. Review the PDF versionPreview the documentView in a new window if you are unable to play the scenarios. 6.3 Discussion.jpg Discussion Topic: For your assigned scenario, state the null and alternate hypotheses (if applicable), indicate what would be the appropriate hypothesis test or analysis technique, and state why you selected that technique. Posting Instructions: In your responses to this week’s discussion board, be sure to read the answers to scenarios other than the one assigned to you. Your postings must include a response to at least one other scenarios. You should make your initial discussion board posting no later than the 4th day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 7 Discussion Module 7 – Discussion: Opportunities to Travel and Present your Research! 83 83 unread replies. 83 83 replies. Some professional organizations and colleges and universities provide opportunities for undergraduate students to present the results of their research. Some even offer stipends to cover travel expenses for undergraduates.


One example is the Council on Undergraduate Research (CUR). You can learn about events sponsored by CUR by going to the CUR website (Links to an external site.). On the homepage, click on Conferences & Events, then Student Events. CUR hosts an annual national conference on undergraduate research and also sponsors the annual Posters on the Hill event in Washington, DC. M6_CUR.png Discussion Topic: For this discussion board, do an Internet search on “undergraduate research conferences” or a similar term, find an interesting undergraduate research conference or event that you might like to attend, and post a short description of that conference or event. Be unique – don’t post about a conference or event that another student has already described. Someone should describe the CUR events mentioned above in more detail, so, if you get on this early and are first, you can post about those! Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 8 Discussion Module 8 – Discussion: Qualitative Research Methods 62 62 unread replies. 62 62 replies. The paper by Beverly Hancock titled “Trent Focus for Research and Development in Primary Health CarePreview the documentView in a new window” gives further explanations of qualitative research techniques and procedures primarily using health care examples. Read and study this paper and answer the questions as you go through the paper. After you complete your reading, go to the Module 8 Discussion Board and answer the following questions. Discussion Topic: At the end of Section 2 of the article, the author gives four research problem examples and asks you to determine the most appropriate qualitative method for each problem. Pose a problem related to your work environment that would be appropriate for qualitative research, and determine the most appropriate qualitative method of the four discussed in Section 2. Explain briefly why would you use that technique. In Section 3, the author discusses interviews, focus groups, and observation. Suppose you want to use a focus group for the problem you described in Question 1 above. Briefly answer the following: What is the geographical spread of your potential participants? Are there any specific inclusion criteria for selecting participants? Is so, briefly explain the criteria. Where or how could you obtain a list of potential participants? Are there preexisting groups and what are the advantages and disadvantages of using those groups? Posting Instructions: You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 9 Discussion

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Module 9 – Discussion: The Research Report 5656 unread replies.7575 replies. When you looked at the pages of the APA Pocket Style Manual as part of your reading assignment, you saw instructions on what sections should be included in a report and very specific formatting instructions on things like tables, graphs, charts, quotations, headings, references, and a variety of other items. In this course and others you take, you may begin to think that your instructor is way too picky on things such as these. For this discussion board, answer the following questions. Discussion Topic: 1. Suppose your instructor requires you to follow the formatting instructions in the APA Pocket Style Manualexactly. Is he or she being too picky and should they lighten up a bit?


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2. Are specific formatting instructions necessary in a research report? Why or why not? 3. If you are submitting a research report for publication or presentation, why should you be concerned about formatting? Posting Instructions:You should make your initial discussion board posting no later than the fourth day of the week. Later in the week, return to the discussion, read the postings of your classmates, and comment on at least two of those. Remember to follow similar practice for other discussions throughout the course. Embry RSCH202 Module 1 Library Basic Training Assignment

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Library Basic Training You may have completed Library Basic Training in a previous course. That’s great! This course will require extensive use of the library resources, so even if you completed Library Basic Training previously, you should go back and review it at this time. The Hunt Library’s Library Basic Training course is divided into three separate sections: 1. Introduction (introduces the services available) 2. Getting Started with Research (teaches how to use EAGLE search) 3. Focused Research (demonstrates how to access the databases and provides the steps for requesting items from the Hunt Library). You must complete each section in order before you will be allowed to move on to the next section. After completing the training, you will be emailed a certificate of completion in PDF format. To complete Library Basic Training, click on the following link: http://library.erau.edu/help/library-basic-training/ Remember—to receive credit for completing this course activity, you must forward a copy of the email with your certificate of completion to your RSCH 202 instructor. Embry RSCH202 Module 1 The Literature Review – Annotated Bibliography Assignment

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This assignment builds on material you should be familiar with from your prerequisite English course. Your assignment is to prepare an annotated bibliography using APA style on one of the following topics or another topic of interest to you from a business perspective: 1. Service quality 2. Product development 3. Open-market operations 4. Information systems 5. Manufacturing technology 6. Assessment centers 7. Transfer pricing Pick a topic that interests you and develop a good annotated bibliography following the instructions below. You will use the resources you find for this assignment in the Literature Review assignment in Module 2 and the Research Methodology assignment in Module 8. As you look for references in this assignment, keep in mind that the Literature Review and Research Methodology assignments will involve formulating a research question and designing a methodology to answer that question, so be thinking of interesting questions related to the topic you select— questions that you might want to explore further. From the text A Pocket Style Manual, APA Version, read the following: Chapter 6 § 6a: Maintaining a working bibliography, for compiling list of sources at the end of your paper Chapter 12 § 12e: Annotated bibliography (economics), to understand the reference list entry by

summarizing the source Chapter 5: Evaluating sources, for specific tips on evaluating sources

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Note that you will probably need to refer to Chapter 14 of A Pocket Style Manual, APA Version, for formatting of different types of references. It is important that you pay close attention to formatting requirements. The assignment has two parts: 1) The list of sources, and 2) The annotation for each source. In the assignment you submit, the annotation for each source should immediately follow the listing of the source as shown in Chapter 12e of A Pocket Style Manual, APA Version. The list of sources must contain the following: 1. The subject of your research, which you must state at the top of the page. 2. Ten sources of information about your subject, including: At least one book At least four articles from the Hunt Library databases At least two scholarly articles Special note:Wikipedia is not an acceptable source for scholarly work. Do not use Wikipedia as a source for this or any academic assignment. All sources must be correctly documented in APA style, and the entire references list must be correctly formatted in APA style. The annotation for each source has two parts: 1. A short summary (1-3 sentences) of the information found in the source 2. An evaluation of the source’s credibility, reliability, currency, possible bias, and usefulness with respect to your topic. Review the following documents on: Embry RSCH202 Module 1 Library Basic Training

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Library Basic Training You may have completed Library Basic Training in a previous course. That’s great! This course will require extensive use of the library resources, so even if you completed Library Basic Training previously, you should go back and review it at this time. The Hunt Library’s Library Basic Training course is divided into three separate sections: 1. Introduction (introduces the services available) 2. Getting Started with Research (teaches how to use EAGLE search) 3. Focused Research (demonstrates how to access the databases and provides the steps for requesting items from the Hunt Library). You must complete each section in order before you will be allowed to move on to the next section. After completing the training, you will be emailed a certificate of completion in PDF format. To complete Library Basic Training, click on the following link: http://library.erau.edu/help/library-basic-training/ Remember—to receive credit for completing this course activity, you must forward a copy of the email with your certificate of completion to your RSCH 202 instructor. Embry RSCH202 Module 3 Assignment Case Study Data Collection Assignment: Data Collection – Interviews and Observations Chapter 7: KYOTOMIDTOWNSHOPPINGCENTRE KyotoMidtownisacompositeurbandistrictofmodernbuildingssurroundingahistoricJapanese garden.Itfeaturessophisticatedbars,restaurants,shops,artgalleries,ahotelandleafypublic spaces.KyotoMidtownaimstoofferauniqueshoppingexperiencewithabroadselection of outlets thatincludeJapan’sfirstflagship boutiqueand theworld’sfirstconceptshops. Fromplayful and trendsettingboutiquestoprestigiousbrandsvaluedtheworldover,itaspirestobeaplacefor peoplewhoappreciatethefinerthings in life.


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Inthepastfewyearshowever,visitornumbershave declined.Forthisreason, themanagementof KyotoMidtownshoppingcentrefeelsthatitisimportanttodevelopa betterunderstandingofits shoppersin ordertotaketheshoppingexperiencetoanextlevel.Itwantstoknowwhatattracts customerstoitsstores,whatcustomersneedwhileshoppingandhowtheygoaboutshopping. Basedon theseinsights,itwantstodevelopstrategiesthatarecloselyaligned withitscustomers’ shoppingstrategies,needsandpreferences. The management of theshoppingcentrehashired HoshimiKusunoki, aninternationalfull-time MBA studenttoproduceareportcompletewithpractical,hands-on recommendationsreadyfor implementation.Bornand raisedinanupper classfamily inYamanote,Hoshimi isfamiliarwiththe lifestyleandattitudes of people visitingtheKyotoMidtownshoppingcenterandthe high expectationsthattheyhave. AkeyaimofHoshimi’sresearchprojectistofindoutwhatshopperswouldneedtoincreasethe frequencyofshoppingatthecentreaswellastounderstandhowitcomparestoothershopping centresinKyotocompetingforcustomers.Based on preliminaryresearch,Hoshimihasbeenable to developthefollowingspecific projectobjectives: To establish the profile of shoppers TounderstandtheirawarenessandusageoftheMidtown Shoppingcentre Tounderstandhowshoppers travel tothe shoppingcentre,howfar theyhavetravelledand

howfrequentlytheyshopthere To exploreshopperbehaviorandunderstandwhat theyhavepurchased orhadexpectedto

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purchaseandaverageexpenditure Tounderstandtheirexpectationsto theMidtown shoppingcentre Tounderstandtheirattitudesto the Midtown shoppingcentre

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Hoshimiwants toconduct structured facetofaceinterviewswith 100shoppersatthe shopping centreandacompetingshoppingcentre.Theinterviewswilltakeplaceduringthekeyshopping hours acrosseverydayof theweekamongarepresentativesampleofparticipants. QUESTIONS 1. Hoshimihasplannedtocarryoutstructuredinterviews.Howdostructuredinterviewsdiffer fromunstructured interviews? Which would be more appropriate for this study and why? 2. What arethepossibleadvantages anddisadvantagesof usingfacetofaceinterviews in this situation? 3. Theinformationobtained duringinterviewsshouldbeasfreeaspossiblefrombias.Howcan Hoshimiminimizebias introduced bytheinterviewer,theinterviewee,or thesituation? 4. What advice would you give Hoshimiregarding theselectionof participants for her interviews? ? Chapter 8: PERFORMANCE IMPROVEMENT THROUGH MYSTERY SHOPPING DawsonChambersisa young,dynamicandfastgrowingresearchagencythatis specializedinMystery Shopping,MarketResearch,andCustomerServiceTraining.Itislocatedin Geneva,Switzerland from whereitprovidesnational andinternational organizationswithcustomizedperformanceimprovement programs.DawsonChambershasaconsiderablenetwork ofspecialistmysteryshoppersoperatingfrom regionalhubsacrossSwitzerland.Thesemysteryshoppersprovideserviceorganizationswiththetools todevelop,trainandretrain theirteamstoimprove customerserviceandsalesperformance.Dawson Chambershasrecently beenapproachedbySebastianKoch,managerofSwiss-tell,aSwissmobile phoneproviderheadquarteredin Basel.Sebastianhasasked Dawson Chamberstoassessthequality of servicedeliverytocustomers ofSwissTelmobilephoneshopsacrossSwitzerland. Likeinmanyothercountries,themobilephoneindustryinSwitzerlandishugeanddespitetherapid growthofonlineshopping,brick-and-mortarbusinessisstilldominantinthemobilephoneindustry; mostpeopleinteractwith amobilephoneproviderviaaphoneshop.Accordingtomanyhowever,the qualityofservicedeliveryinthesephoneshopsispoor.Aparticipantinapreliminarystudydescribed thequalityofservicedeliveryinphoneshopsasfollows:“Whileitwouldbeunreasonabletoexpect everysalesassistant to


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knowthecompleteins andouts of eachphone- althoughitwouldberathernice iftheydid-youdoexpectgoodadvice.Most ofthetimehowever,shopassistantsdonot offeranything neartoadvice;they trytoshove certainproducts downyourthroat andtheyarealways tryingtoup- sell.” SebastianKochbelievesthatitdoesn’thavetobethisway. Hethinksthatconsumersshouldgetsound advice withoutbeingbelittledandpatronized.Healsothinksthatmysteryshoppingcanprovidean excellent insightintohis team’sabilitytointeractwith customersand that itis thereforea valuable tool toimproveboth salesand customerservice.ThatiswhySebastian hasasked Dawson Chambersto developandlaunchamysteryshoppingprogram. Sebastianhasexplainedthattheaimsof thisprogram are to: highlightif companyprocessesarebeingfollowed; provideacomprehensiveevaluationoftheserviceprocess; Sebastianwantstoknowwhat works in

thecustomerserviceprocessandwhatdoesnot; identifytrainingneeds for thestorestoimprovetheirservice.

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Withtheseobjectivesin mindDawsonChambers hasdevelopedamysteryshoppingprogram.The researchagencyhasdrawnupasurveymodeland-afterathoroughdiscussionwithSebastian– decided thatitsmysteryshoppershaveto collect the followinginformation: speed of service; the questions asked by the shop assistant to help the customer to find a suitable product; the types of products shown by the shop assistant; the sales arguments used by the shop assistant; whether or how the shop assistant attempted to close the sale; compliance with company standards relating to service; whether the shop assistant suggested any add-on sales;

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Theyhavealsoagreeduponthefollowing.Anumber ofmysteryshopperswillbegiven instructionsto makethetransactionatypicaltotesttheknowledgeandserviceskillsoftheshopassistantswhereas otherswilltrytoreturnpreviouslyboughtmerchandise.Notallmysteryshoppingscenarioswillinclude a purchase. Twomonthslater. After visitingone or morephoneshopsthe mysteryshoppershavesubmitted thecollecteddatato Dawson Chambers,which reviewedand analyzed theinformation.Areportandapresentation ofthe resultswasproduced,identifyingstrengthsand weaknesses ofthecompany’sperformance.Points on whichimprovementwasrequiredwereidentifiedandrecommendationsmadeastohow toachieve theseimprovements. QUESTIONS 1. Define observation and explain (based on your definition) why mystery shopping is a form of observation. 2. If you were Sebastian Koch, would you inform your shop assistants about the mystery shopping program before it actually takes place? Why (not)? 3. (How) would the mystery shoppers benefit from a coding scheme? 4. What are the benefits of mystery shopping over other methods of data collection such as interviews or questionnaires? 5. Sebastianisrelyingsolelyonmysteryshoppingtoimprovethecompany’sperformance.Whatarethe dangers ofthis?Inotherwords,what arethelimitations ofmysteryshopping? Reference: Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2. Embry RSCH202 Module 3 Turn in Literature Review Draft The Literature Review Assignment was introduced in Activity 2.6. Take advantage of this opportunity! The purpose of the draft is to give you an opportunity to get feedback from your instructor prior to writing your final proposal – the draft isn’t expected to be perfect. It will be graded, but will count only 2% of your final course grade. A good grade on


the draft means that you submitted it on time; your instructor feels that you put good effort into it, and that it addresses the required topics. The literature review that is due in Module 5 will be subject to much more stringent grading criteria. That means it is possible that you could receive a higher grade on a draft than on the corresponding portion of the final complete proposal. Embry RSCH202 Module 4 Case Study – Measurement of Variables Case Study: Measurement of Variables– Operational Definitions Chapter 11: The Standard Asian Merchant Bank

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TheStandardAsianMerchantBankisa MalaysianmerchantbankheadquarteredinKuala Lumpur.Thebankprovidesfinancialservicesin assetmanagement,corporatefinance,and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worthindividualclients.SegmentsinwhichTheStandardAsianMerchantBankoperatesare smallandmedium-sizedlistedcompanies,realestate,andbiotechfirms. SyafiqAimiisa BusinessstudentfromtheNationalUniversityof Malaysiawhichislocatedin Bangi, Selangor-about 35km southofKuala Lumpur. Syafiq iscurrentlyundertaking a research project for the Structured Products (SP) desk ofThe Standard Asian Merchant Bank’s securities department. The SP desk is responsiblefor developingand selling structuredproducts:investmentsthatconsist ofa portfolioofsecuritiesandderivatives. Structured productsareinvestment instrumentsthatarecreatedtomeetspecific needs thatcannotbemetfromstandardizedfinancialinstruments.TheproductsoftheSPdeskare tailormadeandtheyaredevelopedbasedonthe StandardAsian MerchantBank’sniche specializationswhich are Asian listed real estate companies, life sciences companies, and shares. TheSPdeskofTheStandardAsianMerchantBankhasitsownwebsitethatisprimarilyused toprovideinformationtotheusersofthewebsite.Thewebsitecontainsinformationabout theproductsoffered(e.g.,brochures,legaldocuments,andbid-askspreads),publications, andcontactinformation.Thewebsitecanbeclassifiedasa services-oriented relationship- building website. There are two main groups of website users; financial advisors and institutionalclientsoftheSPdesk.Theyusethewebsitetoexamineproductfeatures,prices oftheproductsofferedbytheSPdesk,andlegalinformation. For the SP desk, there are several reasons why they have asked Syafiq to undertake a researchproject: 1. Satisfactionwiththewebsitehasneverbeenmeasured.Asaresult,theSPdeskdoes notknowhowtheusersexperiencethewebsite.Thecurrentcontentandlayoutof thewebsitearebasedonassumptionsofwhatusersarelookingforonthewebsite. Forthisreason,thewebsitemaycontainelementsdeemedunnecessarybytheusers andit mightlackfeaturesthatareimportanttotheusers. 2. Usersofthewebsiteonlyspendasmallamountoftimeonthewebsite.In2011, morethan70%(75.4%)ofthevisitorsspentlessthan30secondsonthewebsiteof theSPdesk(AWStats,2011).Theproductsofferedatthewebsitearequitecomplex and clients often have a lack of knowledge concerning Structured Products. Therefore it is desirable to encourage website users to spend more time on the website. 3. Thewebsiteisnotself-explanatory.Consequently,peoplecontactemployeesofthe SPdesktoaskforexplanationandclarification.Thisisatimeconsumingprocessthat isrelativelyexpensiveforasmalldesk. Basedonpreliminaryresearch,thefollowingproblemstatementwascreatedbySyafiq: “WhatelementsareofimportanceindrivingSatisfactionwiththe WebsiteintheAsian investmentbankingindustry,towhatextentdothesevariablesinfluenceSatisfaction with


theWebsite,andhowcantheresultsofthisstudybeusedtocreateawebsitefortheSP deskthat isself-explanatory, thatpeopleuseas theirmain informationsourceand that websiteusersspendmoretimeon?” SeveralresearchmethodsareusedbySyafiqtoanswertheproblemstatement.Inorderto determinethevariablesrelevanttohisstudySyafiqhascarriedoutaliteraturereviewand face-to-face interviews. Based on the literature review and a rigorous analysis of the interviewsSyafiqhasdevelopedthefollowingconceptualmodel. Informationquality Systemquality Interactivity SatisfactionwiththeWebsite Systemdesignquality Syafiqnowwantstocollectquantitativedatatobeabletotestthismodelwithmultivariate regressionanalysis.In ordertocollectthesequantitativedata,Syafiqis currentlybusywith designingasurveywhichhewantstopostonline.Hehasdevelopedthefollowingtablethatshouldhelphimtooperationalizethec onstructsinhisconceptualmodel. Table 1:Overview oftheConstructs/variables inmyModel,“Subconstructs”, andSurvey Questions Information quality Variable Definition Surveyquestions Therangeofinformationishigh.The information isapplicabletothewebsite’sactivities(zie relevance). The information isdetailed (zieaccuracy). Referstothecontent ofthe The maingoalofthe informationonthewebsiteisclear. Informationcon information Thewebsiteprovidesin-depthinformation. tent providedbythewebsite The information onthewebsiteisinformative toyourusage. The (Hernandezet al. 2009) information onthewebsiteisvaluable toyour usage. The information onthewebsiteisoftheappropriatedetail.The contentonthewebsitesupportsitsintendedpurpose. Thewebsiteprovidesinformation thatexactlyfits your needs.The Referstothedegreetowhichtheinfoinformation isapplicabletothewebsite’sactivities. Relevance rmation meetstheneeds ofthe The information inthewebsiteisrelevant. websiteuser (Muylle etal.2004). The information inthewebsiteistothepoint. The information inthewebsitedoesnothelpmeatall. Information isalwaysupdated inthesite.Thewebsiteprovidesup-toReferstothecurrencyofthe dateinformation. Up-to-date information onthewebsite The information iscurrent. (McKinneyetal. 2002). Yougetthe information youneedintime. Thecontentofthewebsiteiseasytounderstand. The meaning ofthe informationisclear.The information inthewebsiteisclear to me. Referstotheclearnessand Understandabil The information inthewebsiteispresentedclearly. The information goodnessoftheinformation ity isclear in meaning. (Cheung and Lee2005, 2008). The information iseasytocomprehend. Ingeneral, information onthewebsite isunderstandablefor youto use. Referstothecompletenessoftheinf Thewebsiteprovidescomprehensiveinformation.Thewebsiteprovidessu Completeness ormation onthewebsite(Muylle fficientinformation. The information inthewebsiteiscomplete. etal. 2004) The information inthewebsiteissufficientlydetailed. Reliability Referstothedegreeofconsistency anddependabilityoftheinformation

Thewebsiteprovidesinformation that youtrust. The information onthewebsiteistrustworthy. The information


onthewebsite(Cheung andLee2005,2008; McKinneyetal.2002).

onthewebsiteis credible.Ingeneral, information onthewebsite isreliableforyoutouse. Thewebsiteprovidesaccurateinformation. Thewebsiteprovidespreciseinformation. The information Referstothedegreetowhichthe information onthewebsiteisdetailed. The information Accuracy onthewebsiteis perceivedtobeprecise(Muylle onthewebsiteisaccurate.The information etal.2004;Zhangand vonDran2002). onthewebsiteisnotprecise. I canrelyonthe information inthewebsite. The information inthewebsiteissufficientlydetailed. Referstothedegreetowhichthe user The information onthewebsiteisuseful.The information believesthattheinformation onthewebsitewill onthewebsiteisinformative toyour usage. Usefulness enhancetheir decision (Cheung and The information onthewebsiteisvaluable toyour usage. Lee2005,2008; McKinneyetal.2002) Ingeneral, information onblackboard isusefulfor youtouse. Systemquality Variable Definition Surveyquestions I findthesite easytonavigate.Thenavigation linksarestated in everypage. Itiseasytofindtheinformation I needfromthiswebsite. The organizationofthecontentsofthissite makesit Referstothe easyfor meto know whereI amwhennavigatingit. easewithwhichuserscanfindtheneededinformati Navigability You obtaindesired information quickly. Itiseasyto on on thewebsite(Schmidt etal. 2007; locate theinformation. EvansandKing 1999*). Thewebsite isbeing easytogobackandforthbetweenpages. Thewebsite isprovidinga few clickstolocateinformation. Ingeneral, thewebsite iseasytonavigate. Thewebsite isresponsivetoyour request.Ingeneral, thewebsiteprovidesgoodaccess. Referstotheavailabilityofthe websiteatall Access Thewebsite isavailable atall times. times(Cheung and Lee2005; 2008) Thewebsitecanbeaccessedusingdifferentbrowsers(O S). I findthesite easytooperate.Thewebsite iseasytounderstand. Thiswebsite issimple touse, evenwhenusing itfor thefirsttime. Thewebsite iseasytouse. Referstothe easewithwhichthe website Easeof use Thewebsite isuser-friendly. canbeused(Tarafdar and Zhang 2006). Itisdifficulttooperatethewebsite. Ingeneral, thewebsite isuser friendly. Thewebsite iswell organized. I findthewebsite easytouse. Speed Referstothedegreetowhichthe I findthesitedownloadtimeacceptable. websiteusersperceivethewebsite Thespeedofdisplaybetweenpagesishigh.There tobefastorslow(Muylle etal.2004). isverylittle timebetween myrequest forpagesandhavingthe pagesdisplayed onmy computer. Therateatwhich informationisdisplayed isfast. Thesitedoesn’twastemytime. Thewebsite istimeconsuming.


Security

Referstotheusersperceptions’ of thewebsite’sreliabilityandsafety (AwamlehandFernandes2005).

Itdoesnottake muchtimetogetfromoneplace inthewebsiteto another. Thewebsite isfast. Thewebsite isquicklyloadingall thetextandgraphics. WhenI usethewebsitethere is verylittle waitingtimebetweenmy actions andthewebsite’sresponse. Thewebsite loadsquickly. Thewebsitetakeslongtooload. Youfeelthewebsite issecure.Thewebsitehasprovisionsfor user authentication. Thewebsitehasan informationpolicy. Thewebsitehasadequatesecurityfeatures.

Referstothe elementsthatprovide websiteusersasenseof privacy (Schmidt etal. I feel like myprivacyisprotectedatthiswebsite. 2008). Systemaccurac Referstotheaccuracyofthewebsite Thesystem isaccurate.Areyousatisfiedwith y inprovidinginformationto itsusers. theaccuracyofthesystem? Referstothereliabilityofthe website Yougetthe informationthatyourequested Systemreliability inprovidinginformationto itsusers. onthewebsite. Interactivity Variable Definition Surveyquestions I cansendmyfeedbackaboutthesite.Think ofall thepossible waysthat you cancontactour bank whenyou needto. Based onthisinformation andonyour ownpreferences, how easydoyouthink it istocontactus? Referstothefacilitiesandcommunication Youaresatisfiedwiththecustomersupportprovidedbythewebsite channelsthata . Youaresatisfiedwiththeaftercompanyofferstoestablish direct salessupportprovidedbythewebsite. Thewebsiteunderstands contactwithusersinordertohelp your problemsandrequests. Customersupport themwithquestions or Thewebsiterespondstoyour requestsfast enough. problems(ChenandYen2004; Thewebsiteprovidesthepersonalized customer Hernandez etal. supportyouneed. 2009;Wan2000; Wolfinbargerand Thewebsiterespondstoyour problemsandrequestspromptly. Gilly2003**). Thecompanyiswillingandreadytorespondto customer needs. Whenyouhaveaproblem, thewebsiteshowsasincere interest in solvingit. Inquiriesareansweredpromptly. Customisation Referstotheabilityofwebsitesto Thewebsiteprovidesinformation thatexactlyfits your needs. presentcustomized informationto fulfill Thewebsitecanunderstandwhat you need viainteractive the individual needs ofusers (Tarafdar communication.Thewebsitehaspersonalization andZhang 2006; Chenand Hitt2002***; characteristics. Thewebsite offerscustomizedinformation. Greer andMurtaza2003****) The levelofpersonalization isaboutright, nottoo muchortoolittle. Thewebsiteprovidestheprecise information youneed. Thewebsiteprovidesreportsthat seemtobejustabout Privacy


exactlywhat youneed. Thewebsiteallowsmeto interactwithit toreceivetailored information. I can interactwiththewebsite in ordertogetinformationtailored to my specificneeds. Thesiteprovidesvalueadded features.WhenI amusingthiswebsite, I feelthatI am incontrolofwhatI can Referstothe featuresonthewebsite that do. influence theusers’sense of Theuser controlstheorder or sequenceofinformation access. Control control(WolfinbargerandGilly2000)***** Theuser controlshowfasttogo throughthewebsite. . Theuser controlsopportunitiesfor interaction. Userscontrolthedifficultyleveloftheinformation accessed. Thewebsitehasfeatures,whichhelpmeaccomplish mytask. Systemdesignquality Variable Definition Surveyquestions Thesitehasanattractiveappearance. Thewebsitehasanattractivelayout.I like thelayoutofthewebsite. The layoutofthewebsiteis visuallycomforting. The layoutofthewebsiteisannoying. Referstotheaestheticsofthe Visualappeal Thewebsite isvisuallyattractive. website(Loiacono etal. 2002). Thewebsitehasanattractivescreenlayout. Thewebsite isvisuallypleasing. Thewebsitedisplaysvisuallypleasing design. Thewebsite isvisuallyappealing. Referstotheuniquenessand Thedesignisappropriatetothetypeofthesite. Thewebsite Innovativeness creativityofthewebsite(Loiacono et isinnovative.Thewebsitedesignisinnovative. Thewebsite al. 2002). iscreative. Thesitepresentsthe information inanappropriateformat.The outputformat iseasytoread. Referstothe easeofreading The layoutofthe information iseasytounderstand. Thewebsite oftheinformation iswell organized. Legibility onthewebsite(Palmer Thewebsitehasasimple layoutfor itscontent. 2002). Thewebsitehasacleardesign. The information onthewebsiteiseasytoread. Thetext on thewebsite iseasytoread. Thedesignisappropriatetothetypeofwebsite. I Referstotheconsistencyofthe findthesitehasconsistentpagelayout.Youaresatisfiedwiththe imageprojectedbythewebsitewith imageofthewebsite. Consistentimage the imageofthefirm (Loiacono et The companyto which the website belongshasa wellal.2002). knownbrand. The website projectsanimage consistentwiththe company’simage. Thewebsite fitswithmyimageofthecompany. Thewebsite’simage matchesthat ofthecompany. SatisfactionwiththeWebsite Satisfactionwiththewebsite Definition Surveyquestions Thediscrepancybetweena Ingeneralterms, I amsatisfiedwiththewaythatthiswebsitehas customer’sexpectations carried out myactions.Ingeneral,Iam satisfied andperceptions of withtheservicethatIreceivedfromthewebsite. performance Pleasethinkofyouroverallexperience


1.

withthewebsite.Onascaleof17,overall,howsatisfiedareyouwiththewebsite? Youaresatisfiedwith thewebsite. Note.The“surveyquestions”inthe last columnarequestionsfromvariousstudiesonwebsitequality.I havetriedtofind asmanyquestionsas Icould.Everysinglesurveyquestionis takenoutof(oneof)thepaperspresentedinthereference list. REFERENCELIST AwamlehRaedandCedwynFernandes(2005),“Internetbanking:anempiricalinvestigation intotheextentofadoptionbybanksandthedeterminantsofcustomersatisfaction intheUnitedArabEmirates,”JournalofInternetBankingandCommerce,10(1), 0509-05. Chen,KuanchinandDavidC.Yen(2004),“Improvingthequalityofonlinepresencethrough interactivity,”Information&Management,42,217-26. Chen,P.S.andL.M.Hitt(2002),“MeasuringSwitchingCostsandtheDeterminantsof CustomerRetentioninInternetEnabledBusiness,”InformationSystemsResearch,13 (3),255-74. Cheung,ChristyM.K.andMatthewK.O.Lee(2005),“TheAsymmetricEffectof Website AttributePerformanceonSatisfaction:AnEmpiricalStudy,”inproceedingsofthe 38thHawaiiInternationalConferenceonSystemSciences,1-10. Evans,J.R.,andV.E.King(1999),“Business-to-businessmarketingandtheWorldWideWeb: Planning,managingandassessingwebsites,”IndustrialMarketingManagement,28 (4),343–58. Greer,T.H.andM.M.Murtaza(2003),“WebPersonalization:TheImpactofPerceived InnovationCharacteristicsontheIntentiontoUsePersonalization,”Journalof ComputerInformationSystems,Spring,50-3. Hernandez,Bianca,JulioJimenezandJoseM.Martin(2009),“Keywebsitefactorsin ebusinessstrategy,”InternationalJournalofInformationManagement,29(5),362-71. Loiacono,EleanorT.,RichardT.WatsonandDale L.Goodhue(2002),“WebQual:Ameasure ofwebsitequality,”inMarketingTheoryandApplications,Vol.13,ed.K.K.Evansand L.K.Scheer:Chicago:AmericanMarketingAssociation,1-71. McKinney,Vicki,KanghyunYoonandFatemehM.Zahedi(2002),“TheMeasurementof WebCustomerSatisfaction:AnExpectationandDisconfirmationApproach,” InformationSystemsResearch,13(3),296-315. Muylle,Steve,RudyMoenaertandMarcDespontin(2004),“Theconceptualizationand empiricalvalidationof websiteusersatisfaction,”Information&Management,41, 543-60. Palmer,JonathanW.(2002),“Websiteusability,designandperformancemetrics,” InformationSystemsResearch,13(2),151–67. Schmidt,Serje,AntoniS.CantallopsandCristianePizuttidosSantos(2008),“The characteristicsofhotelwebsitesandtheirimplicationsforwebsiteeffectiveness,” InternationalJournalofHospitalityManagement,27(4), 504-16. Tarafdar,MonideepaandJieZhang(2005),“AnalysisofCriticalWebsiteCharacteristics:A CrossCategoryStudyofSuccessfulWebsites,”JournalofComputerInformation Systems,46(2),14-24. Wan,HakmanA.(2000),“Opportunitiestoenhanceacommercialwebsite,”Information&Management,38(1),15–21. Wolfinbarger,M.,andM.C.Gilly(2000),“Consumermotivationsforonlineshop-ping,”in proceedingsoftheAmericasConferenceon InformationSystems,LongBeach,CA: AssociationforInformationSystems,1362–6. Zhang,PingandGiselaM.vonDran(2002),“UserExpectationsandRankingsofQuality FactorsinDifferentWebSiteDomains,”InternationalJournalof ElectronicCommerce, 6(2),9-33. QUESTIONS 1. Measurement is the assignment of numbers to characteristics (or attributes) of objects accordingto apre-specified set ofrules. Describe the objectand characteristicsofSyafiq’sstudy.


2.

3. 4. 5. 6.

7.

2. The measurement ofmore abstract andsubjective characteristics (orattributes – such for instance the attributes in Syafiq’s study) is more difficult than the measurement of other, moretangibleattributessuchasweight,length, gender, age, and marital status.Whyis that? 3. Onewayoftappingmoreabstractandsubjectiveattributesisoperationalizingthese attributes. a. Whatisoperationalization? b. Describetheprocessofoperationalizingvariables. 4. BasedonareviewoftheliteratureSyafiqhasdevelopedatable(Table1)thatshould helphimtooperationalizethe variablesof his conceptualmodel.Usethistableto discusstheattribute‘InformationQuality’intermsofdimensionsandelements.In other words, which dimensions of ‘Information Quality’ has Syafiq found in the literatureand howhavethesedimensionsfurtherbeenbrokenintoelementsby researcherswhohaveinvestigatedthisissueinthepast? 5. Syafiqcoulddecidetousethesurveyquestionshehasfoundintheliteratureasa basis for hisquestionnaire. Isit,ingeneral, agood ora badideatouseexisting scales?Why? Reference: Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach(6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.‘ Embry RSCH202 Module 5 Final Literature Review

You should have turned in a draft in Module 3, received feedback from your instructor, and revised the draft based on the feedback you received. In this activity, you will turn in your final literature review assignment. In an effort to curb plagiarism, ERAU provides instructors with TurnitIn, an anti-plagiarism tool. When you submit this assignment, it will be automatically screened by TurnitIn. TurnitIn will compare your writing with a database of millions of other written works and checks for originality versus plagiarized papers. You will be able to view your originality report. Embry RSCH202 Module Module 7 Submit Quantitative Data Analysis

1. 2.

3. 4. 1. 2. 3.

Module – 7: CASE STUDY QUESTIONS 1. WhyarethedatathatJackhasgatheredqualitativeinnature? 2. Describe the sampling technique that Jack used. Using the sampling techniques described in Chapter 13 and summarized in table 13.2 on page 254, which type technique do you think Jack used? Do you think the technique was appropriate? What are its strengths and weaknesses? Would another technique have been better? Explain your answers. 3. Describethethreestepsinqualitativedataanalysis(datareduction,datadisplay,and thedrawingofconclusions)onthebasisofJack’sstudy. 4. Jackhasnotpaidanyattentiontothereliabilityandvalidityofhisresultsinthefirst draftofhisstudy. a. Discussreliabilityandvalidityin qualitativeresearch. b. Describe how Jack could have paid attention to the reliability and validity of his findings. 5. PleasecategorizethefollowingthreeresponsesintoJack’sclassificationsystem. It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?____I was angry___________________________ How intense did you experience this emotion? Not intense at all 1 2 3 4 5 Very Intense Did you experience any other emotions because of this event? If you did, which emotions and to what extent?


Not intense at all Very Intense ____Disappointment__________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?_____I was blind with rage.___________________ How intense did you experience this emotion? Not intense at all 1 2 3 4 5 Very Intense Did you experience any other emotions because of this event? If you did, which emotions and to what extent? Not intense at all Very Intense _____It was NOT fair_______________ 1 2 3 4 5 _____Fed up with these people!!!________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest? __Unhappy______________________ How intense did you experience this emotion? Not intense at all 1 2 3 4 5 Very Intense Did you experience any other emotions because of this event? If you did, which emotions and to what extent? Not intense at all Very Intense _There was nothing I could do.___________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 Embry RSCH202 Module 8 Submit Case Study Qualitative Data Analysis Module – 7: CASE STUDY QUESTIONS 1. WhyarethedatathatJackhasgatheredqualitativeinnature? 2. Describe the sampling technique that Jack used. Using the sampling techniques described in Chapter 13 and summarized in table 13.2 on page 254, which type technique do you think Jack used? Do you think the technique was appropriate? What are its strengths and weaknesses? Would another technique have been better? Explain your answers. 3. Describethethreestepsinqualitativedataanalysis(datareduction,datadisplay,and thedrawingofconclusions)onthebasisofJack’sstudy. 4. Jackhasnotpaidanyattentiontothereliabilityandvalidityofhisresultsinthefirst draftofhisstudy. a. Discussreliabilityandvalidityin qualitativeresearch. b. Describe how Jack could have paid attention to the reliability and validity of his findings. 5. PleasecategorizethefollowingthreeresponsesintoJack’sclassificationsystem.


It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?____I was angry___________________________ How intense did you experience this emotion? Not intense at all 1 2 3 4 5 Very Intense Did you experience any other emotions because of this event? If you did, which emotions and to what extent? Not intense at all Very Intense ____Disappointment__________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?_____I was blind with rage.___________________ How intense did you experience this emotion? Not intense at all 1 2 3 4 5 Very Intense Did you experience any other emotions because of this event? If you did, which emotions and to what extent? Not intense at all Very Intense _____It was NOT fair_______________ 1 2 3 4 5 _____Fed up with these people!!!________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 It is possible that you experienced several emotions at that moment. Which emotion did you feel the strongest?__Unhappy______________________ How intense did you experience this emotion? Not intense at all 1 2 3 4 5 Very Intense Did you experience any other emotions because of this event? If you did, which emotions and to what extent? Not intense at all Very Intense _There was nothing I could do.___________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 ________________________________ 1 2 3 4 5 Embry RSCH202 Module 9 Submit Research Methodology In Module 8 you worked on a report that contains the following paragraphs taken from Report 3 on page 374 of the Sekaran and Bougie text: Study Design, Population and Sample, Variables and Measures, Data Collection Methods, and Data Analysis Methods. In an effort to curb plagiarism, ERAU provides instructors with Turnitin, an anti-plagiarism tool. When you submit this assignment, it will be automatically screened by Turnitin. Turnitin will compare your writing with a database of millions of other written works and checks for originality versus plagiarized papers (even patch-quilt plagiarism).



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