CVB readies for Tourism Week

Local Convention and Visitor Bureau will spotlight huge part of economy

The Fredericksburg Convention and Visitor Bureau (FCVB) will celebrate National Travel and Tourism Week, May 1-7, with a pair of unique events.

National Travel and Tourism Week is an annual celebration for the U.S. travel community. It is a time when travel and tourism professionals unite to recognize the value that travel holds for the economy, businesses and personal well-being.

This year, the week-long celebration is spotlighting the critical role that travel will play in driving economic growth and building the path forward through the theme “Future of Travel.”

In Fredericksburg and Gillespie County, the present and future look bright as the area experienced record-setting lodging occupancy and sales tax collections in 2021 and several new hotels and attractions will open in the coming years.

During the celebration week, locals and visitors to Fredericksburg’s Visitor Information Center at 302 E. Austin St. will receive a free bottle of water and a free cookie as the FCVB also highlights its recently launched stewardship campaign — Love FBGTX.

The Visitor Information Center will offer these small thank you gifts to locals and visitors during normal business hours: Monday through Saturday, 9 a.m. to 5 p.m., and Sunday, 11 a.m. to 3 p.m.

The FCVB will also welcome members of the tourism-industry and local officials for an invitation-only, come-and-go event on Tuesday, May 3, from 4-7 p.m. at the Visitor Information Center.

The event will include small bites, beverages and live music. At- tendees can tour the Visitor Information Center, visit with FCVB staff, pick up a newly released 2021 Annual Report and view the 10-minute “Intro to Fredericksburg” video presentation.

To learn more about the Fredericksburg Convention and Visitor Bureau or Fredericksburg and Gillespie County as a travel destination, go to VisitFredericksburgTX.com.

FCVB’s 2021 Annual report out soon

Report will outline record tax collections, new stewardship campaign

The 2021 Annual Report of the Fredericksburg Convention and Visitor Bureau (FCVB) will be available to the public starting on Monday, May 2. Returning to its standard format after being altered due to the COVID-19 pandemic in 2019 and 2020, the report is a detailed snapshot of the tourism industry in Gillespie County.

With a title of “The Future of Travel” — the theme of National Travel & Tourism Week in 2022 — the report features the ads of the FCVB’s recently launched stewardship campaign, “Love FBGTX,” plus specifics on its continued promotion of midweek visitation and Fredericksburg’s 175th Anniversary Celebration.

The stewardship campaign’s development is also detailed.

On the data-side of things, the report shows that statistically, the tourism industry of Fredericksburg and Gillespie County enjoyed a record-breaking year in terms of hotel occupancy and sales tax collections. It also presents attraction attendance figures, the tourism-industry’s economic impact on Gillespie County and lodging performance.

A digital copy of the report can be found at VisitFredericksburgTX.com/2021-fcvb-annual-report.

Physical copies of the report are available for pick up at the Visitor Information Center at 302 E. Austin St. during normal business hours: Monday through Saturday, 9 a.m. to 5 p.m. and Sunday, 11 a.m. to 3 p.m.

The report will also be distributed during the FCVB’s invitationonly National Travel & Tourism Week event on Tuesday, May 3, from 4-7 p.m. at the Visitor Information Center and mailed out to tourism-industry partners in the county.

The new FCVB annual report will feature, in part, a focus on its new stewardship campaign, titled “Love FBGTX.” Parts of that campaign include an anti-litter message and a focus on dark skies. 

Hill Country CattleWomen brings Spring Roundup here Saturday

After a two-year hiatus due to the COVID-19 pandemic, the Hill Country CattleWomen will host their fundraiser and dance in Fredericksburg

“The Stars Shine Bright Deep in the Heart of Texas” is the theme for the 2022 Roundup, which will take place at the Texas Rangers Heritage Center, 1618 E.