UPLOAD LISBOA 2012 Conference, Web 2.0, Social Media, Digital, Digital, Online Strategies and Trends
ABOUT US
2011 2012
2010
2009
THE BIGGEST DIGITAL MARKETING EVENT IN PORTUGAL. Conference, Web 2.0, Social Media,Digital, Online strategies, Trends. Upload Lisboa seeks to engage the online community throught advanced technical analysis of digital markeAng, the emerging media on the convergence of markeAng, communicaAons, and publishing. We seek to bring together professionals interested in debaAng markeAng innovaAon who are heart-‐centered and concerned about making a difference.
UPLOAD LISBOA 2012 DAY 1 WORKSHOPS DATE
October 12 (Friday) CONCEPT
Classroom training with speaker / graduates with subjects to learn from case studies. AGENDA
Search Engine AdverAsing (Google AdWords) Social Media MarkeAng Email MarkeAng Mobile MarkeAng
UPLOAD LISBOA 2012 DAY 1 CHALLENGE DATE
October 12 (Friday) CONCEPT
CompeAAon to Overseeing the creaAon, management and development of a digital markeAng strategy DETAILS
Using the concepts of Web AnalyAcs, Digital MarkeAng, Search Engine OpAmizaAon, Social Media MarkeAng to create an acAon for a brand
CHALLENGE HOW IT WORKS
F o r 4 h o u r s , 1 0 0 parAcipants are divided into groups of 5-‐10 people creaAng up to 20 groups. Groups must apply their knowledge, reinforced by the strategies learned in workshops in the morning. Focusing on strategic c o n c e p t u a l i z i n g , implemenAng, managing a digital markeAng plan depending on the briefing given brand, a jury decides in the end of the day the five best plans.
UPLOAD LISBOA 2012 DAY 2 CONFERENCES DATE
October 13 (Saturday) CONCEPT
Conferences (8hours)
AGENDA -‐ Best PracAces & Tools To Maximize Your Social Media Efforts -‐ Free Facebook TacAcs to Drive Traffic & Conversions -‐ Successful TargeAng Strategies For Facebook Ad Campaigns -‐ Keynote Roundtable: Real Social Media Stories From The Field -‐ MarkeAng Campaigns Gone Viral! -‐ Social, Local & Mobile -‐ A Crossroads Of Opportunity -‐ Measuring Social Media ROI -‐ …
DISCUSSION AREAS
ACTIVITIES / TICKETS WORKSHOP
CHALLENGE SOCIAL
8 Workshop
4 hours of group acAvity
Day 1– 40 euros| open shares to 100 |
CONFERENCE
NETWORKING
7 subjects
1 lunch and 4 coffee breaks
Day 2 – 47 euros – 600 people expected (there will be a special price for students)
UPLOAD LISBOA IN NUMBERS
63.225
UPLOAD LISBOA visualizaAons IN EVENT DAY 2011
500 PARTICIPANTS UPLOAD LISBOA 2011
45.268
1.423
SITE VISITS 2011
TWEETS ABOUT UPLOAD LISBOA 2011
300 PARTICIPANTS UPLOAD LISBOA 2010 & UPLOADLISBOA PRO 2010
300 PARTICIPANTS UPLOAD LISBOA 2009
1.312
PEOPLE WHO WATCHED ONLINE VIDEO 2011
PAST SPEAKERS UPLOAD
Brian Solis
Damon Crepin-‐ Burr
Inês Mateus
Vasco Trigo
Flávia Palluello
João Morais
Carlos Merigo
Frederico Carvalho
Diogo Teixeira
Alexandre Maron
Eurico Nobre
João Pinto & Castro
Sérgio Bastos
Miguel Gonçalves
Nuno Veiga
Edson Athaíde
Ricardo Teixeira
Maria João
Armando Alves
Luís Rasquilha
Ricardo Clemente
Filipe Carrera
Fernando Batista
Sara Batalha
Paulo Querido
Rodrigo Moita de Deus
Daniel Caeiro
Ricardo Tomé
Rui Lourenço
And many more… João Vitória
Ricardo Mesquita
Luís Serra
Domingos Pereira
Salvador Gouveia
Bruno Brás
Miguel Albano
Pedro Aniceto
André Rabanae
Diogo Rebelo
TESTIMONIES
“Upload Lisboa plugs you in to the latest digital trends driving the business and entrepreneurialism”
Brian Solis, author of The End of Business as Usual and Engage, principal analyst at AlAmeter Group
“It was with great pleasure that I was part of the first ediAon of Upload Lisboa, the “not to miss” event in Portugal about online communicaAon, trends and web 2.0. Upload Lisboa brings up for debate topics and cases, in a relaxed environment and where learning overcomes egos and resumés.” Digital Strategist & Social Media Coordinator at Grand Union
GOOD REASONS TO BE PART THE BIGGEST EVENT IN PORTUGAL
OPINION LEADERS
INNOVATION
500 parAcipants in 2011 + 1312 saw the facebook site and the video output.
The event is for professional development and specialized techniques in digital markeAng area.
Strong effort in dynamic models of differenAaAng.
SPECIALIZED NETWORK
SOCIAL NETWORKING
TRAINING & CHALLENGE
Fostering interacAon between three key sectors: 1) Students
Digital media implementaAon to boost interacAons with event parAcipants: Exp: live-‐ streaming, photograph, voAng categories in real Ame, Comments, twioer wall
Specialized technical training and compeAAon with component themes of social responsibility
(new generaAon )
2) Professionals (current market)
3) Companies (enAAes)
ABOUT LISBON GEOGRAPHICAL SITUATION Lisboa is the capital of Portugal and lies on the north bank of the Tagus Estuary, on the European AtlanAc coast. It is the westernmost city in conAnental Europe. Greater Lisboa has an area of approximately 1,000 km2. The city lies more or less in the centre of the country, approximately 300 km from the Algarve in the south and 400 km from the northern border with Spain. Lisboa offers a wide variety of opAons to the visitor, including beaches, countryside, mountains and areas of historical interest only a few kilometres away from the city centre. LANGUAGE Portuguese is LaAn in origin and the third most widely spoken European language in the world. It is the mother tongue of about 200 million people. Portuguese is the official language in several countries: Angola, Cape Verde, Guinea-‐Bissau, Mozambique, São Tomé e Príncipe in Africa, and Brazil in South America. In Portugal itself a considerable number of people can understand and communicate in foreign languages. DEMOGRAPHICAL INFORMATION Approximately 600,000 people live in Lisboa. However, if one includes the various satellite towns, the populaAon of Greater Lisboa rises to approximately 1.9 million people.
ABOUT LISBON ELECTRICITY Voltage: 220/380 volts at a frequency of 50 Hertz. All sockets follow European standards. To use American-‐type plugs, a 220-‐volt transformer should be used together with an adapter plug. CURRENCY The unit of currency in Portugal is the Euro €. (More informaAon at www.visitlisboa.com)
ABOUT LISBON
Portugal is Known for its excelent and tasty Food. Our speakers will all be welcome with the best food and wine.
ABOUT LISBON
There will be some city tours for our speakers. The accomodaAon will be in a 4 or 5 stars hotels in city center.
Photos and more informaAons: hop://www.visitlisboa.com
BE PART OF THIS GREAT EVENT USER EXPERIENCE ONLINE STRATEGY SOCIAL NETWORKING VISUAL IDENTITY DESIGN FOR PRINT WIREFRAMING INTERACTION DESIGN MARKETING ONLINE SOCIAL MEDIA
BIGGEST DIGITAL MARKETING EVENT Be associated with an event of learning and workshop new trends CONFERENCE WITH GREAT SPEAKERS Brand PresAge linked to major naAonal and internaAonal speakers of digital markeAng
DRIVE HOME SAFELY www.uploadlisboa.com
PRODUCTION / DIRECTION Virginia CouAnho Virginia.couAnho@uploadlisboa.com Tlm: 0351 91 23 23 975
Frederico Carvalho
fredericocarvalho@uploadlisboa.com Tlm: +351 968537638