Freeda Chang Portfolio 2014
[ Contents ABOUT
05
InterFACE
09
SVM UI Project Call Me Tour Guide La' & Seko
Product Time Flows in Literature Gu-Ling Street Book Skin Redesign Bremen Town Musician Cat House
25
] Branding & LOGO
41
With One The House Spa Cooking Scenery Thailaleba Tang-Cheng
Poster Passive Violence Entre Palabras Taiwanese Literature Keynote Speech Neurodesign Keynote Speech
55
From literature to design I was, am, still and will always be searching for the clever & exquisite twist hinding behind the contexts, in both literature, and design.
[ About ]
Yu-Ching Chang Freeda Chang
Education Tainan National Girls High School Language Talented Class
March 17, 1990
National Cheng-Kung University Department of Taiwanese Literature
National Taiwan University of Science and Technology Department of Industrial and Commercial Design
+886-952-699-662
freedachang@gmail.com
Experience, Awards & Exhibitions 2011 / NCKU Creative Gifts Design Competition - winner 2012 / NCKU TWL 101 graduation Play - Visual Design Leader 2012 / NCKU Graduation Book - Visual Design 2012 / I _ Taipei Exhibition 2013 / NTUST International Summer Design Workshop - winner 2013 / Paper Design Exhibition
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[ Interface ] SVM UI Project Call Me Tour Guide La' & Seko
SMART VENDING MACHINE NTUST-CAMPUS VISUAL
A campus is the epitome of a society. In the project we put the smart vending machine (SVM) in the campus to promote NTUST designers’ works with lovely animated interface, and connect with NTUST teachers and students.
The transparent panel with touch interface diversifies the browsing process, extending the SVM function from sampling choosing items to multiple displaying and possibilities.
On the top of the main page is the syncing weather that uploads every 30 minutes. With 4 modes of weather-sunny, clear, cloudy and rainy—users can feel the connection inside the mini campus with the real world, experience the same environment condition.
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After the selection, the system will instruct users to scan the QR CODE for the payment. During the loading time, users can watch the animation on the panel, or, see the extracting process of the machine through the transparent panel.
In the main page shows the corresponding mini NTUST campus. Every iconic building and place that students familiar with can be found in the map, including the fountain at the entrance and the shell-shaped conference hall.
Short animations that recreate the unique, interesting lives in campus can be watched by pointing the buildings. Students can see themselves on the roof, watching newyear fireworks. Even the club-like conference hall at night, the cool school guard also can be found in the animation.
To emphasize the function and feature of the transparent panel of this vending machine, user will see the real commodities through the panel in the selecting process, following with the selecting buttons on the side.
CAMPUS ANIMATIONS 9 Building & 9 Animations
JING-CHENG
WAFFLE HOUSE
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LAB
International Building
CONFERENCE HALL
COURT
SWIMMING POOL
RESTAURANT
TURTLE POOL
ETRACT PROCESS COMMODITY CHOOSING & PAYMENT
COMMODITY
SCAN
INTRODUCTION
ANIMATION
EXTRACT
COMFIRM
SUCCESS
EXTRA PAGES UNDER MAINTENANCE
COLOR PANELS 2 Main Colors & 6 Additionals
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BUTTONS
WEATHER SYNC
SHOP / CANCLE / BACK / HOME / SHOPPING
SUNNY / CLEAR / CLOUDY / RAIN
Call Me Tour Guide This is an app for inviting firends, selecting restaurants and finding fun !
After sign in to the app, user can select a character to identify itself; the second step is deciding a type of transportation like scooter or mobile cars. Then, choose the area you want to go.
After the primary settings, user will enter the main page with 2 functions – finding food and finding activity. In this page user can browse the categories and checking out the items by pulling down the flags, adding items into the schedule path. User can also rearrange the schedule order in this page.
When finishing editing the schedule, the user can share the schedule path and invite your friends and have fun!
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Set your Character the profile setting
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Pick a Vehicle define the distance of the locations & approachable spots on lines
Arrange the Schedule inviting firends to join the plan 　for fun 　for food
Stain yourself before a conference? Going to a trip without a suitable outfit? Different from the past online shopping, La’ & Seko brings to you the multiple new functions with Size Measurement, Personal Model, Random Coupon and Immediate Pickup in addition to scanning the newest fashion style. La’ & Seko, originated from the native slang, is devoted to outbreak the limits of online shopping, helping consumers to have the best convenience.
The visual design is neat in the latest trend of flat design. And the new terms of combination lock strengthen the safety of shopping with credit cards online.
Saying goodbye from the failings of the existing online shopping, saving the waiting time and extend the flexibility of distribution and warehouse management. On the other hand, this is the extending APP using SVM, with the vending machine and fitting in this business model, not only fashion industry, more business brands or enterprises can have the new possibility and diversity of selling.
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Take a picture
Personal Model
Random Coupon
Immediate Pickup
Graphic Lock
All Pages camera
take a picture
Figure scale
personal model
category
by items
SVM position
items in SVM
list check
Use coupon
payments
set a new card
insert inform
set password
password
paying loading
get QR code
Values
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[ Products ] Time flows in Literature - Schedule book 2013 Gu-Ling Street Book Skin Redesign Bremen Town Musician Cat House
Time Flows in Literature Schedule book 2013 with 12 Taiwanese novels
With the feature of common touched, the literature usually can be seen as the epitome of a nation. In order to make people in Taiwan to understand our own literature and culture more clearly, the design concept is to combine the schedule book with 12 representative novels of Taiwan. The users can keep track on their daily lives and read novels while available.
The 12 selected novels are set in order of the
With the feature of common touched, the literature
seasons of stories; therefore, whenever the users
usually can be seen as the epitome of a nation. In
read the novel of the month, they can also feel the
order to make people in Taiwan to understand our
circumstance described in story at the same time.
own literature and culture more clearly, the design concept is to combine the schedule book with 12 representative novels of Taiwan. The users can keep track on their daily lives and read novels while available.
Every novel is selected with the corresponding month or season; therefore, the user can feel the same atmosphere as the novel mentioned. While all the novels are excerpts. The unfinished result attracts users of the book to eager for the ending, and encourages users to go for the originals.
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12 Novels in 4 seasons keep reading and scheduling with the flow of time.
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01
The Steelyard
07
Docter's Mother
02
Colorful Make-up For the Bloody Sacrifice
08
The Composition of Ghosts' Festival
03
The Spring of Yu
09
A Town with Papaya Tree
04
Capon
10
The Sandwich Man
05
Bodhisattva
11
Miss My Friends in the Military Community
06
The Pa-gu-lam Village
12
The Last Hunter
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Guling Street Book Skin Redesign
Origin The main point of new book skins is to protect
Image Concept
t h e o l d , s h a b by o n e s , b u t w i t h o u t c ove r the original look of the cover. While using transparent material can solve the problem.
There are 3 important moments in Taiwan history that affected this place a lot - the fail of On the other hand, since the design is in order to
Japan in World War 2, KMD government came
do something to second-hand bookstores in Gu-
from Mainland China, and the execution of
Ling Street, I think there might be some element
martial law to defend-or block out the outside
from history to take as a reference.
information from China.
I turned these stories into graphics with different
The First period pushed ahead with the
colors. In this case, the storekeeper can use it to catalog their raft of old books, and reserve them well at the same time.
development of 2nd bookstores in this street; the second period flourished this place; until the third period, these bookstores became w h e re i d e a s a n d k n ow l e d g e fo r b i d d e n circulated.
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1
the falling sun in haste
2
the new coming blue sun
3
the forbidden begonia
Issue a. 2nd-hand books were shabby and tarnished b. The original covers were about to brittle
Expectation a. Preservation and reappearance of old books b. The value of being narrated
Execution a. Keep the original cover b. To design and arrange the graphics
Material a. Keep the original cover b. To design and arrange the graphics
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The BremenTown Musicians Cats' Scratching& Draw Board As the birthrate gets lower, the pet market
The 4 layers of animals is demountable,
becomes more flourish. Pet owners are
hence the pet owners can arrange them in the
willing to pay plenty of money for their pets
way they need. In the Bottom 2 layers of the
and treating them like their kids. For cats,
donkey and dog, are tunnels for their nature
it is necessary for them to have an object to
hobby. Cats can prowl in tunnels or sitting on
scratch, or they might turn to your couch or
the vacant space.
other furnitures. The cradboard was found to be very suitable as the material to make scratch boards.
Taking advantage of the feature of cardborads, as well as foucusing on the nature behavior of cats, the Scratching & Draw Board is not only
Instead of the usual form of the scratch
a single funtion tools for pet cats, but also a
board,I add the concept of the draw board
funland of pleasure for both pets and owners
into one object, the shape is design to be like
to have intercation and recreation together.
a tower, stacked up by 4 layers of different animals. Stand with the story ”The Bremen Town Musicians”, cats can fit into the draw board like being part of the story; the organic shape of the tower is so vivid that can be one of the decorations in pet owners’ house.
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Taiwan patent
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[ Branding & LOGO ] With One The House Spa Cookingscenery Thailaleba
Department of Taiwanese Literature 101 Graduation Play
Inside the crowd and living individually in the world, we are, inevitably, have interactions with other individuals. As a prime number, “One” is the lonely start of every possibility, 101 is also a prime number, while amazingly it also has the concept of dual. No matter facing with another object or a unit, even an environment, we are all staring at EACH OTHER, having dealings with the “one”.
Being the one, the conversation with the entire society includes coherence, confuses, and often conflicts. During the process of growing up, we hope the idea can reminds people of their own ability and position in the society, remaining the original aspiration of “With One”.
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With One is the graduation play of the department of Taiwanese Literature, I was honored to take charge of visual design and arrangement.
The Chinese name of With One (Yu-Yi) is the same pronunciation as raincoat, making people associate with the color of rainy day. Therefore I choose light yellow, azure and grey to be the major color of activity. Inside the guide book introduces the plays, actors, staffs, concept of the play and preparing process.
The solitude and isolation when the rain occurs separate people emotionally. The whole program continues with the tone and colors, with the blurry, cold and acid atmosphere, just like being in the rain, seeing the world though water drops and the yellow plastic raincoat.
With One, there is 101- Graduation play of the department of Taiwanese Literature
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No matter facing with another object or a unit, even an environment, we are all staring at EACH OTHER, having dealings with the “one�.
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The Chinese name of The House Spa means the humble home with unpolished jade, containing its central idea of modest and simple, but shine with luster inside.
The logo graphic chooses triangle and round to represent the 'home' and the 'jade'. With roof on top and stone on the ground, the logo connects the core value of The House Spa, hoping customers can feel comfortable like home but also match their wishes and beyond.
The House Spa Logotype Signboard Application
The Single applied Logo
Cooking Scenery is a cooking blog website, taking down every aspect of cooking, including tools, recipes, ingredients, kitchen decoration and so on. The smooth shape of logotype represents the fluent process of a cook in kitchen. Follow with tone of the website, all items are designed in the same grey tinges. Adding images of a fork and a pot lid handle into the logo increase more fun interest of the design.
The project is still on the progress, and there will be more in the future.
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logo color
characters color C-M-Y-K 30-0-83-0
C-M-Y-K 30-0-83-0
C-M-Y-K 30-0-83-0
C-M-Y-K 0-81-54-0
C-M-Y-K 0-81-54-0
C-M-Y-K 0-81-54-0
C-M-Y-K 0-0-0-70
Thailaleba is a creative Thai food restaurant; the name in Chinese sounds like “too spicy”. The light coral peach color stands for gently spicy flavor from the famous Thai spicy soup ”Tom Yum Kung” with coconut milk, and the cedronella green color represents the strong but fresh fragrance in Thai food. Instead of the traditional Thai style, the modern, concise shape of logotype reflects its creative cousin and motivation of keeping new and interesting.
Following are the branding VI design, continuing with the series of color and tone to remain the same fresh and creative style, applying to cards, chopsticks cover and envelopes.
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background color
logo
name card
lable sticker
color
color
color
C-M-Y-K 25-10-100-50
C-M-Y-K 25-10-100-50
C-M-Y-K 54-100-100-43
C-M-Y-K 23-0-83-0
C-M-Y-K 23-0-83-0
C-M-Y-K 40-93-95-1
C-M-Y-K 54-100-100-43
The Logo of Tang-Cheng is composed of a city view stamp with calligraphy Chinese of Tang-Cheng. Tang-Cheng is a bakery of one of my relative, the meaning of the name in English is “the city of Tang�. Starting his own career and hoping to build a bakery dreamland for himself, my relative devoted himself in it, emphasizing fresh, healthy, natural and delicious of his products.
Logo
name card jam pot lable
image posters
Green means fresh, and fresh related to other main ideas of the bakery, therefore I choose green to be the major color. In 4 posters of main ideas, adding real picture and infographic of ideas to fit the topic. Each of the posters has its own slogan to tone up the concept, making customers can feel the sincere attitude of Tang-Cheng toward posters.
[ Posters ] Passive Violence Entre Palabras Taiwanese Literature Keynote Speech Neurodesign Keynote Speech
PASSIVE VIOLENCE A c t i o n
i s t e a d
o f
P r e t e r m i s s i o n
Having no opinion, paying no attention...the worst is not hate, but having no feeling toward things. The grenade, bullet holes, and the gun in the images stand for the potential Pretermission is nothing but the suspending
danger. The face stays empty because it
violence for not only others but also
could be every one instead of a specific
yourself. What people used to cover their
person. When people ignore the problems
sense of hearing, vision and ability to talk
happening around, trying to be cool or
are somehow may become suspected
leave them alone, but paying no attention
weapons which will hurt themselves
to the social issues will eventually lead to
someday.
the irretrievable result. By then, it will be too late to regret.
IGNORING
OVERLOOK
SILENCE
Citizens and intellectuals are ought to be more active and prudent at the same time when dealing with public issues, especially under the modern, free environment of media explosion. People should have our knowing and speaking rights in hands instead of ignoring, being controlled and threatened.
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2 designers from Spain and Taiwan, externalize our inner world on the base of communication, language. Two disparate languages come together in this project to raise awareness of the cultures and the importance of knowing more about the partner.
The main idea developed from the difficulty of Chinese characters to understand and read, just the knowledge of phonetics. We hope the Chinese culture will be more interesting and fascinating to Spanish, and come to learn Taiwan.
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The poster is made for Spanish to understand more about these painting-like characters, and try to make the connection between.
The structure of this project was to bring to the public’s freedom to design and the different ways that exist to reach a common goal. This concept is integrated in the product poster, a Sky Lamp, typical Taiwanese culture. In both cultures there are large differences. In case of the "ù" Spanish, only the Spanish people use and Chinese characters have the same uniqueness. The sign that we present is the union of these phenomenon. The poster can be used to decorate the wall or tear the paper with the die cut, and then you can fold it into a traditional Chinese sky lamp.
Another option and depending on the target is to use it as a ceiling or table. As organic materials are completely environmentallyfriendly and reusable, it constituting a clean, elegant design that respects the environment. This last topic comes from the hand of the two cultures, the idea of nature, purity and harmony like the new design concept in Spain, ecological and reusable.
We propose the idea of recycling this poster, just cut the figure by the die contour found in the center and then build the lamp. With the help of a candle or heat source, this lamp will fly towards your target.
Like Mies Van de Rohe said, "Less is More". We do not want to color to avoid overloading the design with more visual weight on the outside. While after tearing the sky lamp, we hope the rich, old traditions of 2 cultures will reveal, show and truly come to each other.
The Poster of the lecture about Taiwanese writer Lai, Ho. Between two generations, two lecturers will give an insight from modern to the very start of Taiwanese literature.
The neurodesign keynote speech held by D. PAL. When deign comes into the neuroscience, the tiniest detail about avery factors that attract people attentions, preference and emotions will shown in the brainwave activities.
SPECIAL ThaNks TO _
Prof. Regina W.Y. Wang / Ting-Yi Ling / Ken-Tsai Lee / Albert NG I-CHeng Huang / Pei-Hsuang Kuan / Christina PLAZA ARIAS