Alinne Sammy
2013
M EDIA K IT
Media Kit
2013 SECTOR’S TURNOVER - BRAZIL 2011 - TOTAL R$ 43.7 BILLION
How to sell to a R$ 43,7 billion market? The household & cosmetics market reached a total of R$ 43.7 billion in 2011 and is expected to end 2012 with over R$ 48 billion.
Household Sector R$ 14.4 billion Source: ABIPLA
Cosmetics Sector R$ 29.3 billion Source: ABIHPEC
Analyze the possibilities of the FREEDOM Comunicações Media Kit 2013 and begin a network communication to expand your sales opportunities in two segments that have been growing above 2 percentage digits for several years.
FREEDOM Comunicações! Network communication Magazine + website + e-marketing + e-newsletter + courses + workshops + seminars + regional events + FCE Cosmetique + International Green Cosmetics Seminar and Forum + Household & Auto Care Seminar and Expo = the largest and best communication network with companies in the personal hygiene, perfumery and cosmetics, cleaning and sanitizers segments. The H&C® Magazine is the main business unit of Freedom Comunicações, a 22-year-old company, consolidating as a benchmark in strategic communication of supplying organization businesses and for the personal hygiene, perfumery, cosmetics, and household industries development.
A DECISION-MAKING TARGET PUBLIC
The H&C® Magazine is directed to manufacturers of personal hygiene products, perfumery and cosmetics, toiletry products, detergents and sanitizers, waxes and polishers, insecticides, aerosols and chemical specialties, packagings and oilchemicals for personal care, household, industrial and institutional products. The H&C® Magazine readers influence or hold decision-making power of raw materials and supplies, fragrances, packagings, instruments and services at large.
THE BEST TARGETED REFERENCE FILE
With the strategic promotion of events at the main development centers of the cosmetics and household segments and the weekly distribution of the Market Notes e-newsletter to over 30 thousand professionals, the H&C® Magazine reaches producers of all sizes and in all regions of the Country, expanding and strengthening its professionals reference file throughout the national territory.
COMUNIC ATI O N TR I P O D M a ga z in e + I nte r n et + Eve nts
H &C MAG A ZINE - THE B EST M EDIA FOR YOUR B USINESS
WHY TO ADVERTISE AT H&C? The H&C® Magazine, edited for 13 years by Oils & Fats Editora, an arm of Freedom Comunicações, is the main technical and marketing advertising vehicle in the household and cosmetics segments in the Country and in Mercosur. The best and largest companies supplying raw materials, fragrances, equipment and services choose the H&C® to publish their advertisements. Do you know why?
It covers the main national and international events of the cosmetics and household segments It displays suggestions of innovative formulations It offers versatility for customized projects It also brings articles in Spanish It holds 30% of subscribers in Brazil and in Mercosur It is the official media of the most important events in the sector:
FCE Cosmetique
Household & Auto Care
International Green Cosmetics Seminar & Forum
A SURE RETURN FOR YOUR INVESTMENT
supply products and services to household and cosmetics manufacturers, make your advertisement programming at the H&C Magazine and talk directly to professionals with decision-making power. If your business is to
H&C MAGAZINE GENERAL INFORMATION Media Kit 2013
H&C - Household and Cosmetics Magazine Personal products, cosmetics and detergents & household products Language: Published in Portuguese and Spanish
H&C - FULL COLOR RATES - R$ (including agency discount) 1 page
21,0 x 28,0 cm
R$ 5.985,00
Double page
42,0 x 28,0 cm
R$ 9.870,00
2/3 page
14,0 x 28,0 cm
R$ 5.150,00
1/2 page
21,0 x 14,0 cm
R$ 3.900,00
1/3 page
07,0 x 28,0 cm
R$ 2.680,00
1/4 page
09,0 x 12,0 cm
R$ 2.570,00
Second/third cover
21,0 x 28,0 cm
R$ 11.000,00
Fourth cover
21,0 x 28,0 cm
R$ 11.000,00
Cover insert
21,0 x 21,0 cm
R$ 9.000,00
Inserts (from page 6 to page 8) 84,0 x 28,0 cm
R$ 16.500,00
Readership
H&C Magazine readers´s profile is made of decision makers from key companies. • Directors / Owners / Managers = 32% • R&D / Marketing = 33% • Purchasing / Buyer = 30% • Research Institutes / consultants = 5%
Special rates for media programming 2 issues 3% 3 issues 5% 5 issues or + 7%
Print: 5.000 copies Determinated page: plus10% Payment date: On the 15th day / circulation month Periodicity: every two months Circulation: Brazil and Mercosur Inserts and special color: under consultation
PAYMENT: Talk to us - Phone 55 11 3846.1577 - E-mail: luizbozzolo@freedom.inf.br Print information
Technical Specifications: Format: 21.0 cm x 28.0 cm (closed); Internal area: couché paper 90 g.
• 4 colors - CMYK • Add Size 210mm x 280mm • Bleed: 5mm • File: TIFF (without LZW compression) or JPEG (without any kind of compression)
• Resolution: 300 dpi
Advertising Contact: Luiz Alberto Bozzolo e-mail: luizbozzolo@freedom.inf.br, phone (+55 11) 3846-1577
Editorial Summaary Edition 78
Edition 79
Premium cosmetics market Amenities potentialize cosmetics companies businesses Laundry care: The power of enzymes
A balance of the personal hygiene, perfumery, cosmetics, and household market:
How it ended 2012 and perspectives for 2013
New shapes and dosages in household products
Edition 80
FCE Cosmetique – innovations in raw materials Cosmetics P&Ds focus on the Brazilian market The newest categories in cleaning products, and those to come
Edition 81 The tricks of those doing well in the pharma channel Pharmaceutical industries focus on the cosmetics market Online cleaning: Creative strategies in the social medias
Edition 82
H&C - DEADLINE
Edition 83
Hair Care: The new after-shampoo categories Innovative makeup, dyeing, and cosmetics innovative pigments Is the professional cleaning market prepared for the World Cup?
The free concept in cosmetics Classes D and E go shopping – Cosmetics Cleaning products new claims
Edition month Circulation Mar Mar / Apr
Distribuition
Edition nº
Advertising
Material
78
25/02
79
08/02 10/04
17/04
May / Jun
May
FCE Cosmetique
80
13/06
25/06
Jul / Aug
Jul
H&C Goiânia Workshop
81
13/08
27/08
Sep / Oct
Sep
IFSCC Conference - RJ - Brazil
82
18/10
25/10
Nov / Dec
Nov
H&C Cleaning Products Course
83
10/12
17/12
Jan / Feb
Jan 2014
H&C Nanotechnology Course
H&C Personalities The H&C® Magazine counts on specialized journalists, besides business leaders, specialists and opinion makers, who approach different market aspects. Check some of them: Alberto Kurebayashi, President of ABC –
Maria Eugênia Saldanha, Executive President
Christian de Oliveira Moura, engineer and
Ricardo Pedro, specialist in cosmetics and saniti-
Associação Brasileira de Cosmetologia.
Member of the Brazilian Diversity Sustainable Use committee – MEB.
Cristiane de Moraes is the representative of UEBT
of ABIPLA – Associação Brasileira da Indústria de Produtos de Limpeza e Afins.
zers research and development, teaches courses, speeches, and is the author of several technical articles.
Sonia Corazza, technical consultant, graduated
in Brazil, and since 2001 she has been performing works related to the supply chain sustainability.
in chemical engineering with specialization in cosmetology, she has over 30 years of experience in the cosmetic products and market development.
Jefferson Santos is the executive director of
Vânia Leite is the vice president of ABC (Brazi-
Innovative Linkage Consutoria em Produtos Químicos
lian Cosmetology Association).
INTERNET - www.revistahec.com.br Full Banner
H&C Website = Annual Price 75 thousand reasons to advertise on the H&C website
An average of 75 thousand visits per month 104 visits per minute A return of 22 thousand searches/month on �oogle A surprising audience for a website specialized in cosmetics and cleaning products business and technology �ver 30 thousand subscribers to the Market �otes e-newsletter A 25% increase in the number of subscribers in 2012 A goal of 32 thousand subscribers in 2013 2000 professionals follow us through the social medias
Box Banner
Small
320 x 200 pixels
MARKET ��TES WEEKLY BULLETI� Sent to over 30,000 profissionals
Full Banner
Box Banner
Full Banner
Shape: 320 x 200 pixels
Shape: 468 x 60 pixels
Small Banner
Small
Shape: 120 x 60 pixels
Plan A Plan B
Plan C
Small banner on the website + 04 insertions in the Market Notes
Small banner on the website + Market Notes Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website Full banner on the website + Small banner in the Market Notes Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website
Plan D Full banner on the website, and also in the Market Notes Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website Plan E
Plan
A 3.675,00
Value / Year (R$)
Box banner on the H&C website Website highlight in the “H&C in the Web” section of H&C Magazine Article on the H&C Website
B 7.500,00
C 10.400,00
D
E
12.600,00
14.400,00
Insertion on the Home Page Insertion in the Market Notes Full Banner Small Banner Box Banner Highlight on the H&C Section on the Web Article on the H&C website
Plan E
Box banner on the H&C website – Monthly publications in the amount of R$ 1.200,00
Plans per insertion New shapes and differentiated actions with excellent reach make it possible to dynamically impact your customers at different moments. Advertising on the H&C Website means using all the online B2B publicity potential in the cosmetics and household segments in a creative and effective way. Check some ways of interacting with your customers:
Insertion plans in report news Plans - News 3.Full Banner 1.Box 4.Box
Periodicity: Bimonthly Quota/edition: 03 Value/quota: R$ 600.00 Box format: 310x200 pixels
2.Full Banner Periodicity: Monthly Quota/edition: 12 Value/quota: R$ 600.00 Format: Text with up to 700 characters News - Site
News - Market notes
and one 290x140 pixels image, both of them produced and/or sent by the client
Plan Format
Periodicity: Weekly Quota/edition: 04 Value/quota: R$ 2,200.00 Format: HTML with texts and images pro-
Dimensions Price/Report
duced by the client, subject to approval
H&C News Edition 75
Box
Product Releases
Direct mail e-Marketing Launches
Launch and promote your products and novelties in the H&C Supply News. The best and most authoritative register of the sector.
Boost your company’s “direct marketing” through the H&C website registered customers platform, promote your brand/product to over 30 thousand contacts in a single sending.
Box
Come out ahead and advertise your brand or product in the H&C News, a bulletin with the main news and novelties of the H&C Magazine’s current bimonth edition.
Production not included in the price.
Price: Agency commission not included.
We can produce your digital material. Request a quote.
Technical-comercial Workshop on cosmetics, higiene & cleaning and sanitizers. Agenda 2013: • Porto Alegre/RS
April 08 and 09
FIERGS
• Belo Horizonte/MG
June 18 and 19
Royal Center Hotel
• Goiânia/GO
August 14 and 15
Hotel to be confirmed
• Nordeste (Recife, Salvador ou Fortaleza) September 25 and 26 Hotel to be confirmed
Investimento
The sponsor will be entitled to:
TIPO
MASTER
A
B
Quota value:
R$ 6.850,00
R$ 3.800,00
R$ 2.870,00
Enrollments
4
2
2
Invitations
10
5
5
Technical Speech Logotype Business Table
Two speeches at the same event: Quota A = R$ 7,150.00 (03 enrollments)
Speech Presentation (45 minutes); Two enrollments (speaker + 1); Company logotype on the promotional material and on the event A space in the products and services exhibition area (a table and chairs / +/- 4 m²); 05 invitations for producers from the region; Event mailing. ENROLLMENTS = R$ 200,00/ event
Since this project beginning in 1999, 57 workshops have already been held all over Brazil.
H&C Courses Exclusive contents with your technology! The H&C Magazine promotes two-day courses in the areas of personal hygiene and cosmetics, aromacology and fragrances, skin, hair, packagings, sun protection, cleaning products, besides courses in the institutional and industrial areas. Your company can present specific “modules” in our courses or development and present the complete contents with your technology. Request additional information! QUOTA A - Module
Agenda para 2013 Topic • Nanotechnology Course
April
• Hair Care Course (coloring)
July
Technical module – One-hour speech. Logotype on the didactic material (brochure); Logotype in the website (above the program); Logotype on the advertisement published in H&C Magazine; Logotype on the event advertising weekly bulletin (Market Notes); Distribution of giveaways / samples (optional); 02 enrollments – Speaker + 01 (without lunch). Investment: R$ 2.900,00
• PET Cosmetics Course August • Cleaning Products Course Sponsorships: Support Module Course
December R$ 1.900,00 R$ 2.900,00 R$ 5.250,00
QUOTA B - Support Logotype on the didactic material (brochure); Logotype in the website (above the program); Logotype on the event advertising weekly bulletin (Market Notes); Distribution of giveaways / samples (optional); 05 minutes of advertising between a speech and the next; 01 enrollment (without lunch). Investment: R$ 1.900,00
THE ADVERTISE IN ALOG OFFICIAL C AT s 10.000 copie
May 14 to 16, 2013 Shapes: Simple Page and 2nd, 3rd and 4th Covers Without margins 14 cm wide 21 cm high Double Page without margin 28 cm wide 21 cm high 1/2 Page without margin 14 cm wide 10.5 cm high Footer 14 cm wide 2.5 cm high Double Footer 28 cm wide 2.5 cm high
Take advantage of this opportunity and value you attendance at FCE Cosmetique even further Logotype 3 cm wide 3 cm high
Information: H&C Magazine - (11) 3846-1577 freedom@freedom.inf.br - www.freedom.inf.br
FINAL DEADLINE TO SEND THE AUTHORIZATION AND THE MATERIAL TO BE PUBLISHED = April 05, 2013
Official Media:
PRICE LIST Space 2nd, 3rd and 4th Covers Simple Page Double Page Half Page Footer Double Footer Logomark application on Indicators
US$ 3,684.00 US$ 2,420.00 US$ 3,578.00 US$ 1,600.00 US$ 895.00 US$ 1,630.00 US$ 335.00
(The logomark application will be automatic and free of charge upon contracting of any space indicated above).
PRINTED CATALOG TECHNICAL DATA Press run: 10.000 Shape: 14,0cm X 21,0cm Printing: Offset This catalog will be distributed to all Exhibition visitors and will exclusively contain exhibitor information.
Partnership:
Parte interna: Papel CouchĂŠ 90g Cover: 150 g coated paper Colors: 4x4
Date: September 2014 - Plan for it! Venue: Frei Caneca Convention Center - São Paulo - SP - Brazil Exhibition: 9 m² modular stands Exhibition plan: It will be available as from June 2013.
Parallel event: “Novozymes Customer Conference for Sustainable Cleaning Solutions”
Seminar – sponsorships: Sponsor A = R$ 8,250.00 – entitled to a speech; Sponsor B = R$ 7,150.00 – without speech; Master Sponsor = R$ 16,500.00 – with 02 speeches. Note: Prices subject to alterations without notice.
September 2014 Centro de Convenções Frei Caneca - São Paulo - SP - Brazil Sponsors 2012:
Master sponsor
Promotion:
Organization:
Support:
www.freedom.inf.br
freedom@freedom.inf.br
Phone: 55 11 38461577
Technology and Sustainability in favor of Beauty
The H&C Magazine will promote another event in fine-tuning with the formulation and consumption world trends: the 5th Green Cosmetics International Seminar & Forum.
Plan for it - October 2014 - São Paulo - SP - Brazil
Possibility of sponsorships entitled to: * Speech Presentation (45 minutes); * Company’s logotype in the H&C website and in the Market Notes (schedule); * Table Top – products and services exhibition area; * Event’s mailing.
Master sponsor
Sponsors 2012
Technology and Sustainability in favor of Beauty
Information: (11) 38461577 / freedom@freedom.inf.br / www.revistahec.com.br
FREEDOM SPECIALIZED COMMUNICATION IN YOUR BUSINESS Freedom Comunicações makes available several services to strengthen the communication and relationship of its clients with the main publics of interest and to foster businesses.
Events organization and production Fan Pages creation and management Eletronic Newsletters and bulletins Press �dvisor� Editorial and visual production Business publications Leaflets Folders Catalogs Yearbooks Brochures
Banners
Posters
Displa�s
Panels IN FORM ATION
FREEDOM Comunicações Phone: 55 11 3846-1577 or luizbozzolo@freedom.inf.br