2011 mastermind itbo presentation

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Brought to you by: Innovative Wealth Systems Inc; Independent TriVita Business Owner #11138736 Legacy Directors LLC; Independent TriVita Business Owner #13292269 1


Are you Worried about your Financial Future…? 5 Years from Now... Most folks will be 5 years older and no closer to their financial dreams. In fact, they will have 5 less years to achieve their goals. It doesn‟t have to be that way for you! If financial freedom in 5-10 years isn‟t fast enough for you - then you need to rethink your ambitions! Because fast cash opportunities do not exist.

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If you have a desire to improve your financial future, ask these questions‌ Do you desire a less structured working environment? Are you unsatisfied with your 401-k ? Are you looking to supplement your income without a large investment? Are you interested in a residual income tomorrow that can grow tax deferred today? Are you looking for an exit strategy from your current employment situation? Are you looking for a business opportunity with minimal start-up costs?

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Have Degree – And Pink Slip? Do you have children or grandchildren that are planning to go to college in the next 5-10 years? How do you plan on funding their education? Do you have a recent college graduate child that is unemployed? There are now more unemployed college graduates than high school dropouts in this country – all looking for work. 4


TriVita; Your Future Can you imagine yourself in a unique position earning residual income for years while assisting in the prevention of disease & health problems? Can you imagine assisting your child or grandchild with funding their education, or even starting a business today which they can take over tomorrow? If so, then TriVita has a system that does it for you... And it’s isn’t just about you selling products and making some money -- It’s about us helping you to achieve your goals and dreams.

It also an opportunity that allows you enjoy the benefit of working with a proven, effective & replicable business model

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What to Look for in a New Business Opportunity 1. Company History &

2. 3. 4. 5. 6.

Corporate Leadership Industry Trends Exclusive Products Perfect Timing & Positioning Proven Business Model Ease of Entry

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#1

1) Company History Who is TriVita?

Founded in 1999 and headquarter in Scottsdale, AZ Privately held formulator and provider of Natural Dietary Supplements. Many of these products are Doctor formulated and are backed with extensive clinical studies & Medical Advisory Board oversight. The name TriVita (try veeta) was inspired by our belief in the three (tri) essential parts of human life (Vita) Physical, Emotional and Spiritual health. Mission Statement for TriVita is “To inspire people to experience wellness and create wealth for their life purposes.” TriVita inspires others to greater wellness through: – – –

Premium natural dietary supplements Wellness education Creating wealth through their Co-operative Marketing business model.

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1) Company History Wealth Through Wellness Our focus and dedication is devoted to people who want to experience greater wellness and wealth by sharing and distributing our scientifically-validated, premium line of nutritional products.

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1). Corporate Leadership Meet our CEO

Michael Ellison, CEO & Founder "Wellness is having the energy and vitality to do the meaningful and important things in your life." Michael has 40 years of experience with Direct Response Media. He founded Ellison Media and Ellison Market Research in 1973. They have become a recognized leader in the direct Response Media industry and Market Research worldwide. Michael experienced a major health crisis at the age of 50. As he recovered and found his way back to health, the mission of TriVita was born. The mission of TriVita is the driving force for Michael and a filtering device for all of the decisions he faces as our CEO. Michael has been married to his wife Susan for 40 years. They have two sons, Marcus and Luke. They also have three grandchildren. Michael is a principle driven leader. „If you will serve mankind, mankind will gladly reward you both in money and what money cannot buy.� The Law of Reciprocity 9


1). Corporate Leadership Marcus Ellison, Senior Vice President, Sales & Marketing •Overseas product development •Strategic Branding, Labeling & Packaging of products •TV infomercial production, Radio, Internet & Website content. Marketing & Sales tools •Serves on the Executive Team

Jim Dudleston, Senior Vice President, Operations •Manufacturing and inventory management •Human Resources •Information Technology

Don Kurtenbach, Chief Financial Officer •Provides an ethical financial foundation to support TriVita’s mission & vision •Financial risk management •Oversees all areas of finances for TriVita

Gene Henderson, Senior Vice President, Legal Affairs •Foremost responsibility is to ensure that TriVita and it’s ITBO’s (AM’s) are secure for the long term •Oversees Legal & Compliance team •Ensures compliance with the regulatory agencies that govern the Direct Sales industry

Brazos Minshew, Chief Science Officer •Brazos brings an extensive Educational background in Medical Science. •Private practice for over 25 years as a Naturopathic Health care practioner •Formulator of TriVita’s top selling products, most recently Nopalea

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1). Corporate Leadership Our Medical Advisory Board and Healthcare Professionals Dr. Scott Conard, MD •Founder of the TienaHealth Medical Group •Maintains a private practice there •Medical Affairs Director of MedicalEdge Healthcare Group, Inc. •Consults with TriVita on medical formulations

Samuel N. Grief, M.D., C.C.F.P., F.C.F.P. •Main specialties are obesity management, nutrition, diabetes &dermatology. •He is Board Certified in Family Medicine and works at the University of Illinois/Chicago in its Department of Family Medicine. •He has authored research studies in a variety of professional publications.

Tammy Pon, M.D.

•Works with patients to enhance their health through whole food supplementation, nutraceuticals and homeopathy. •She is a Functional Medicine Physician at Designer Health Concepts, P.A. in Dallas, Texas

Brazos Minshew, Chief Science Officer

•Brazos brings an extensive Educational background in Medical Science. •Private practice for over 25 years as a Naturopathic Health care practioner •Formulator of TriVita’s top selling products , most recently Nopalea

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#2

2). Industry Trends

The wellness industry is growing by $250 million per day Health & energy supplement sales have increased by 18% annually since 2002 The health & wellness industry is projected to top $1 trillion by 2012 according to a leading economist Paul Zane Pilzner** TriVitaâ€&#x;s North American business grew by 36% in 2010 Aging Baby Boomers‌?

12 **Source: The Wellness revolution by Paul Zane Pilzer


2). Industry Trends Baby Boomers control more than 70 percent of all the wealth and account for more than 50 percent of consumer spending.

Market Trends indicate Baby Boomers have been product guzzlers for decades. From diapers to cars, this generation has impacted markets in all categories. Now more than ever, they‟re leaving their mark on the wellness industry. “People are looking for better health and anti-aging products to make them look and feel younger.” 13


2). Industry Trends Baby Boomers are looking for – – – –

Improved Quality of Life Slow the effects of aging Weight Loss Options Health & Wellness Programs to prevent diseases

– – – – –

Nutritional Supplements Whole Wheat/Whole Grain Foods All Natural & Organic Fiber & Gluten Free Probiotics

Because of that: There has been an Explosion of Better-For-You Products

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2). Industry Trends If Baby boomers are spending all this money on things that remind them of their youth, think how much they will soon spend on wellness products. Itâ€&#x;s easy to see why boomers are driving wellness to a $1 trillion sector of our economy as they seek to preserve their youth. Baby Boomers do not want to grow old in a nursing home. They will spend whatever it takes to live their lives at home. By 2012, Generation X (born from 19651982) – will be entering their most productive/highest spending years. They will take the Baby Boomers proactive approach to wellness & aging as standard operating procedure. 15


2). Industry Trends Wellness IS the next big thing! People voluntarily become customers. The wellness industry is the pacing to eclipse the internet industry of the late „90â€&#x;s. Why: Experienced entrepreneurs & investors look for FIVE characteristics when they launch a new business: 1. 2. 3. 4. 5.

Affordability Legs Continual Consumption Universal Appeal Low Consumption Time 16 **Source: The Wellness revolution by Paul Zane Pilzer


2). Industry Trends 1.

Affordability – –

2.

Legs – –

3.

Advertising leads to sales which lead to more advertising which leads to more sales The wellness experience creates repeat purchases

Universal Appeal

Wellness products appeal to each consumer as they all have different needs Companies that service many health needs will succeed

Most wellness products are on a 30-90 day purchase cycle

– 5.

Wellness has perhaps the strongest legs People notice others wellness experience & and anxious to duplicate the results

Continual Consumption –

4.

Wellness products are now mainstream. With the increase in critical mass, the cost for wellness products has greatly decreased

Low Consumption Time

17 **Source: The Wellness revolution by Paul Zane Pilzer


2). Industry Trends We Live in a Deficient World.

Nutrient

Wellness is a Pervasive Industry that Wonâ€&#x;t Go Away. With increasing healthcare costs, its less expensive to participate in well-care, than pay for sick-care.

18 **Source: The Wellness revolution by Paul Zane Pilzer


#3

3). Exclusive Products

Healthy Blood Sugar Children's Detoxification Healthy Bones Joint Care Your Daily Foundation Energy Stamina & Recovery Healthy Heart

Healthy Immunity System Men's Health Mind, Memory & Mood Pain & Inflammation Relief Sleep Stress relief Vision Weight loss Women's Health

TriVita’s 60-Day Money Back Guarantee TriVita guarantees the quality of each and every product that carries the TriVita brand name. This guarantee certifies that each product is manufactured to meet the highest standards using only the highest quality ingredients. 19


3). Exclusive Products Targeted Nutrition

Foundational Nutrition

Children’s Nutrition

Weight Loss

TriVita’s 60-Day Money Back Guarantee TriVita guarantees the quality of each and every product that carries the TriVita brand name. This guarantee certifies that each product is manufactured to meet the highest standards using only the highest quality ingredients. 20


Our Flagship Product: Nopalea™ Nopalea is our astonishing breakthrough wellness drink that helps your body experience an optimal state of wellness by: – – – –

Relieving pain Improving breathing Reducing swelling in joints and muscles These changes may in turn help your body feel increasingly energized.

Daily use helps your body: – – – – – –

Reduce inflammation Detoxify Achieve optimal cellular health Protect against premature aging If inflammation is the problem… Nopalea is a Wellness Solution! 21


#4

4). Perfect Timing and Positioning Do you have a back-up plan to your 401-K? What happens if you lose your job tomorrow? Recent WSJ article** noted that: – The 401(k) generation is beginning to retire, and it isn't a pretty sight. – The median household headed by a person aged 60 to 62 with a 401(k) account has less than 25% of what is needed in that account to maintain its standard of living in retirement. – Even counting Social Security and any pensions or other savings, most 401(k) participants appear to have insufficient savings.

**Source: Wall Street Journal; Retiring Boomers Find 401(k) Plans Fall Short, Feb-19 2011 22


4). Perfect Timing & Positioning

**Source: Wall Street Journal; Retiring Boomers Find 401(k) Plans Fall Short, Feb-19 2011 23


#5 5). Proven Business Model TriVita's Business Model Ranks Best in Class...

– In the late 1990's, TriVita developed a business model that would transform the home based business industry by combining the exposure of television with personal relationship marketing. – After over 10 years of market testing on national television and radio networks, a new business model emerged. – The power of the combined method exponentially grew TriVita's business, generated millions customers and has paid millions of dollars to TriVita's Independent Business Owners across North America. 24


5). Proven Business Model TriVita is not a franchise or MLM business model. Very simply, the TriVita business model allows you to participate in an customer acquisition program. The TriVita business opportunity is a viable option for people of all ages, genders and income levels. It is an especially good opportunity for anyone who wants more flexibility and control over their lives. The opportunity is also for someone looking to improve their financial future. The TriVita system utilizes ease of entry and low start-up costs with no selling, stocking, marketing, or shipping of product. 25


5). Proven Business Model Co-Op Advertising – By participating in our co-op advertising program via our Media Acquisition Program or MAP • You acquire customers through TriVita‟s corporate advertising programs.

– This advertising includes TV, radio, print and internet-generated contacts and customers who purchased a TriVita product.

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As Seen on TV TriVita's first major product launch was "Sublingual B12", which was developed by the Nobel Prize winning Dr. Alfred Libby for his invention. His invention utilizes the now patented Sublingual (under the tongue) delivery system. Within 11 years, TriVita sold more than 11 million boxes of Sublingual B-12 utilizing both Television and Radio. The original Sublingual B-12 infomercial is now the second longest running infomercial in television history. The B-12 infomercial has aired over a quarter of a million times in 11 years. The B-12 infomercial is STILL currently airing to over 50 broadcast markets and networks hundreds of times a month on a nationwide basis. This shows the power of television when you have a product that works!

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As Seen on TV Move forward to 2009 when TriVita launched a whole-new product category with the invention of Nopalea. Nopalea is a revolutionary new wellness drink from the fruit of the Nopal Cactus found only in the Sonoran Desert of Arizona and Mexico. Using the same TV infomercial strategy to generate customers, the Nopalea TV infomercial has generated hundreds of thousands of new customers in the first couple of years alone. The Nopalea infomercial hits the airwaves hundreds of times per week and is broadcast to hundreds of markets throughout the United States and Canada. Television networks where the Nopalea infomercial can be seen on cable networks.

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5). Proven Business Model TriVita solves the number one challenge in business! Finding and retaining new customers Customer Acquisition –TriVita has solved the #1 problem every business faces and the #1 reason why most home based businesses fail within the first 5 years… TV, Radio and the Internet bring the customers to you –TriVita‟s multi-channel ads and spots generate thousands of new customers each month which are then offered to you to be acquired. Add in our Back end marketing and proven follow up systems that keep them buying month after month, year after year. This creates long term residual income

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So, Why Buy Leads When You Can Buy Customers? Media Acquisition Program (MAP) – MAP is a convenient way to add customers to your group list, along with your personal customer acquisition efforts. – TriVita conducts national advertising and the customers who purchase products from these ads are placed in the MAP system. – You acquire the sole rights to any future product purchase when these customers place an order with TriVita. – An example of the MAP program is a Media Bundle.

Media Bundle – Nopalea Infomercial bundles are made up of three customers per bundle. – Nopalea Infomercial bundles contain people who are customers generated from the infomercial.

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5). Proven Business Model How the Co-Op Advertising Program works? – The Co-Op Advertising program is an option for you to expand your customer base in an effort to grow your business. – The program allows you to acquire these contacts for the current going rate, which is based on the volume of response generated by TriVita Corporate advertisements. – When you acquire these customers through the co-op formatted program, you are receiving the lifetime rights to earn compensation on them as long as they order from TriVita – Compensation is paid and calculated through the TriVita Compensation Plan – You can also enhance your compensation and order volume by following up with these customers if you so choose by cultivating relationships and/or sharing the business opportunity.

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5). Proven Business Model Why has the Co-Op Advertising Program been so Successful? – With TriVita, you can simply co-op with the company on a relatively small scale and get predictable results while eliminating the risk of lost advertising revenue due to ineffective ad campaigns. – This reliability factor with TriVita has helped thousands of people go beyond their personal warm markets and build successful businesses. TriVita has also developed a decade-plus reputation for quality results.

Another reason the Co-Op Advertising program is so successful is back-end marketing. – TriVita sends a catalog and VitaJournal each month, with health and product information, including product special offers, which encourages the media contacts to reorder. – This is a major factor in getting customers to reorder. TriVita performs multiple touch points beyond this each and every day to create loyal customers. – You have the full support and backing of the TriVita marketing machine behind you. 32


5). Proven Business Model The Follow-Up Makes the Program Work TriVita's national television and radio campaigns are also backed by "back-end" retention strategies such as monthly product catalogs with special offers, monthly wellness journals, targeted email campaigns, and weekly e-mail health alerts.

E-Mail Health Alerts

Monthly Wellness Journal

Special Offers Catalog

Weekly Wellness Reports

11% of TriVita’s Operating Budget goes into Back-End Marketing 33


5). Proven Business Model Acquiring customers is only part of the Cooperative Marketing model. A big appeal for entrepreneurs is the small amount of start-up capital required, +plus+ the potential income it can generate both immediately and long into the future. No loans for brick and mortar businesses. All your resources go straight into acquiring customers. Just think what it would take to start, build, and sustain a business through acquiring customers. Tapping into TriVita's proven Cooperative Marketing model, you can create a long term residual income opportunity to fulfill your goals, dreams, and life purposes.

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Other TriVita Business Building Tools Electronic Tools

Merchandise

Print Tools

Personal Growth Tools

Meeting Tools

Video Library

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Compare TriVita vs. the Franchise Business Model $150k to $200k average start up cost 3 to 5 years average time to recapture start up cost Owner/Operator of a sandwich franchise averages $70k per year working 60 to 80 hr weeks How is TriVita’s Business Model Different?

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TriVita vs. The Franchise Business Attributes Low Start-Up Costs No Franchise Fee’s Less Structure

Exclusive Products Proven Home Business Business is Mobile No Defined Territories No Employees/Overhead

TriVita Business Opportunity

Franchise Type Business


Business Model Recap TriVita Helps Acquire Customers for you. TriVita Markets to your Customers for you. TriVita Sells, Stocks Inventory's & Ship's for you.

TriVita – They have all the systems in place to help you start, grow, and manage your business with a start-up cost that makes every business owner green with envy.

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#6

6). Ease of Entry

1. Members (Which are the Customers) – Consume TriVita Products 2. Affiliate Members – Consume TriVita Products – Acquire Customers Thru the MAP Program or Thru Personal Acquisitions – Share the A.M. Business Opportunity with others 3. ITBO (Independent TriVita Business Owner) – Same as an AM, but for an individual looking to have a business and enters at a “Director” level position for compensation – Consume TriVita Products 39


What is a ITBO? Independent TriVita Business Owners (ITBO) – Director Level Position within the TriVita Structure – Participate in the compensation program in conjunction with the Co-Op Advertising Program through the acquisition of media customers. – Consume TriVita products for personal use – Enter the TriVita Business Opportunity at a level that allows for faster growth and higher commission rates through the “Dash To Director” Program. – Goal is to share the business opportunity with other likeminded business seekers looking for income opportunities and tax benefits which adding customers to your group list.

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6). Ease of Entry

with Dash To Director The proven DASH TO DIRECTOR Program will be one of your primary keys to sustained organizational growth, legacy residual income and long-term financial wellness.

TriVita‟s DASH NOW! program was launched to empower qualified ITBO‟s with financial capital to place a co-op reservation for 53 Nopalea media bundles and immediately qualify for Director‟s compensation.

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Dash Now! TriVita has created an exciting option called Dash Now! that provides an opportunity for Affiliate Members to place a co-op reservation for 53 Nopalea media bundles and immediately qualify for Director compensation. This qualifies new Directors to start earning 60 percent weekly bonus compensation immediately without having to wait until the first day of the following month. DASH NOW! offers an exciting new way to help accelerate your success with TriVita.

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Share the Dash! There are two ways to increase the monthly income in this business model:

– 1. Continue to acquire new customers thru the MAP Program (and personally enrolled customers/members) – 2. Share the Business Model with others

If you share the TriVita Business Model, you now start to receive residual income above and beyond your immediate customer list

– Add an additional income stream outside of your customer base • Earned income on the customers of other business units • As their business grows, so will your income

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Get 2 It! In order to participate in the DASH TO DIRECTOR Program you must be Get 2 it! qualified. You become Get2It! qualified by simply maintaining a minimum of two personally-enrolled customers or affiliates each month with a 40 VP (VitaPoints) minimum monthly order(s). Now, you can help others experience wellness by sharing Nopalea or any TriVita product. Becoming Get2it! qualified to purchase media contacts has never been easier or more convenient.

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Be a Product of the Product We believe all of our Affiliates should be a Product of the Product… We want our AM‟s to not only represent TriVita in a business sense, but in a consumer sense. How else can you communicate about the features, advantages, and benefits of TriVita‟s product line? Plus, you might experience your own wellness experience, which is the mission of TriVita.

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ITBO Benefits Our Career Path and Compensation plan hosts a number of opportunities to help individuals set new goals and reach new heights. Growing financially is only one aspect of being an Affiliate Member. Below are some of the benefits you can expect: – – – – – – – –

Cash Bonuses Paid Weekly Residual Monthly Compensation Leadership Bonuses Business Plan Recognition Leadership Training Events Periodic Promotions and Incentives Pre-Paid Debit Card or Direct Banking Deposit Corporate sponsored events at fun & exotic destinations

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Compensation Plan We believe sharing TriVita‟s line of wellness products with others should be rewarded. This is why TriVita offers you three ways to earn generous compensation for sharing TriVita products with others. – 1. Weekly Bonuses – 2. Monthly Residuals – 3. Monthly Leadership Bonuses

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Compensation Plan #1 1. Weekly Bonuses – You benefit from our Income Accelerator Weekly Bonus (IAWB), which pays you a generous bonus over the first 60 days on all product purchases made by customers you acquire through the MAP program. – This weekly bonus pays 60% of the commissionable value of the products purchased (first 60 days). – TriVita wants you to re-capture your advertising expense as fast as possible to allow you to re-allocate more dollars to expand your customer base. – This is the 60 for 60 program.

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Compensation Plan #1 Career Plan Rank

Comp %

Tier 1 – Affiliate

30%

Tier 2 – Affiliate

15%

Tier 3 – Affiliate

10%

Director

5%

1 Star Director

3%

2 Star Director

3%

3 Star Director

2%

Presidential Director

2%

Total

70%

**60% of 100% Reward Value

When you enter your business at the Director level, your personally enrolled Member and Affiliate Members’ purchases will earn you a total bonus of 60 percent in addition to any product purchases from your MAP customers

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Compensation Plan #2 2. Monthly Residual Income: (Monthly Total Group Compensation) – Monthly Total Group Compensation is a residual program based on customer (member) purchases after initial 60 day window has elapsed. – The compensation becomes available when your customer (member) places a product order after the 60-day period of their initial customer enrollment. – This monthly compensation is paid to you not only from your personally acquired customers (members) from MAP or referrals, but also from your total group of customers (members). – Monthly Total Group Compensation is designed to create residual income as you create loyal Customers (Members) in your business. **21% of 80% Reward Value

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Compensation Plan #2 For your Customers/Members

Customer/Member Tier Comp -- %

Affiliate Member Tier Comp -- %

Tier 1 – 21%

Tier 1 – 3%

Tier 2 – 4%

Tier 2 – 7%

Tier 3 – 4%

Tier 3 – 7%

Tier 4 – 4%

Tier 4 – 7%

Tier 5 – 4%

Tier 5 – 7%

Tier 6 – 4%

Tier 6 – 7%

Tier 7 – 4%

Tier 7 – 7%

**21% of 80% Reward Value

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Compensation Plan #2 3. Monthly Residual Income: (Monthly Total Group Compensation) – You also will have the opportunity to receive additional compensation by sharing the business model with others. – The monthly commission of you receive by sharing the opportunity is an additional 3% to 7% of the commissionable sales from that new business unit. – By sharing the opportunity, this allows TriVita to continue to expand their media coverage – there by generating more customers that can be purchased to grow one‟s business.

**3-7% of 80% Reward Value

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Compensation Plan #2 For your Affiliate Members Member Tier Comp -- %

Affiliate Member or ITBO Tier Comp -- %

Tier 1 – 21%

Tier 1 – 3%

Tier 2 – 4%

Tier 2 – 7%

Tier 3 – 4%

Tier 3 – 7%

Tier 4 – 4%

Tier 4 – 7%

Tier 5 – 4%

Tier 5 – 7%

Tier 6 – 4%

Tier 6 – 7%

Tier 7 – 4%

Tier 7 – 7%

**3-7% of 80% Reward Value

If you choose share the opportunity with other businesses or individuals, you can earn additional income through the “Reciprocity” commission structure. This is optional, but can generate another income stream for you.

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Compensation Plan #3 3. Monthly Leadership Bonuses – As a Director (or ITBO), you will have the opportunity to receive additional compensation by sharing the business model with others. – The monthly commission you receive by sharing the opportunity is an additional 4% of the commissionable sales from that new ITBO business. – Again, by sharing the opportunity, this allows TriVita to continue to expand their media coverage – thereby generating more customers that can be purchased to grow one‟s business. **4% of 80% Reward Value

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Commission Table

Customer Commission 60% for 60 Days – 21% for 61+

Business Sharing Commission

Additional Business Sharing Commission 55


Compensation Plan Recap Commission %

Notes

60%

First 60 Days on Customers

21%

61 Days+ on Customers

4%

Referrals from Customers

3-7%

ITBO Sharing Bonus

4%

Leadership Bonus

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Tax Benefits The MAP (Media Acquisition Program) is a unique feature available to Independent TriVita Business Owners. This program enables you to obtain customers through TriVitaâ€&#x;s media efforts and participate in TriVitaâ€&#x;s cooperative marketing program. The acquisition of the MAP customers is considered as an advertising expense by the IRS. That means you get to deduct the FULL AMOUNT you paid in the year of the expenditure for those customers. In return those customers purchase product from TriVita generating income for you.

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Build Your Business Tax Deferred Compound Your Customer Base Systematically on a Tax Deferred Basis For those looking for tax benefits and a future income stream: Use the strategy of taking the income that is generated from those taxdeductible MAP customers to buy more tax deductible MAP customers. This way you can show no taxable income on your return while building an annuity income plan for the future. 58


Tax Benefits This strategy can work because TriVita‟s win-back program generates such a repeat business that you will eventually have an income base coming from your MAP customers that you paid nothing for based on the tax deduction you received by acquiring them. Other home based benefits include; – Office space & supplies, travel expenses, business meals •

Check with your tax advisor before making any financial decisions. TriVita‟s you a way of generating income based on the amount of products that are being sold No guarantees of income are stated or promised and are based on each and every individuals own efforts

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International Expansion TriVita's CEO and Co-Founder Michael Ellison was so inspired by the spike in sales and product success stories of Nopalea, that he revealed a strategy in 2010 to expand into 100 countries within the next 10 years. Our International expansion (outside North America) starting in May 2011 down under in Australia. That means ITBO‟s can build an international business without having to rely on one economy – diversified Participate in economies around the world that are thriving – No Boundaries!

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Low Start-Up Costs Dash to Director

Bundles

$12,720

53 (159 Customers)

$0.00

Franchise Fee’s

$0.00

Back-End Marketing

$0.00

Inventory

$0.00

Back Office Resources

100%

of your costs go toward the acquisition of customers (not leads, not buildings, not inventory)

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Cash Flow & Recapture of Co-Op Marketing Expense Recommend re-investing your income back into the business to acquire more customers tax deferred The average “Dash to Director” has taken…

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6 Reasons to Become an ITBO 1.

2. 3. 4.

5. 6.

Work with a mission-driven wellness company – We‟re guided

by passion & purpose. We inspire people to experience wellness and create wealth for their life purposes. Everything we do is based on this mission. Share products you can believe in – We‟re committed to developing quality products that help people in their pursuit of wellness. That‟s why TriVita uses only the highest-quality ingredients. Receive the support you need to succeed – Branded Marketing and Sales Support in addition to your business mentor who can guide you in your business building journey. Build long-term wealth – Our proven business building path and compensation plan help you build wealth by creating income in the long term tax deferred – Both Local & Global. Tax benefits – Including tax deferred income and business related tax deductable expenses like office space, travel, etc. Trusted leaders – Members of the Executive Team lead with passion, purpose and integrity while demonstrating their commitment to leadership through leading by example.

If not TriVita, then what will you do to secure your financial future? 63


Thank You

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Extra Slides

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Bryan & Tammi Wirth

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The Wirth Family

“Our Mission” is to inspire families to experience health and create wealth for their life purposes “Our Vision” is to build an international business of wellness seekers in one hundred countries over the next ten years who will hear TriVita‟s mission of health & wealth and become inspired to build a family legacy! We invite you to join us on this journey! 68


Tina & Mark Gonda “Our Mission” is to help people who want to make a positive difference in their lives – So it is our responsibility to search for, live by, and share life changing principles in wealth building through health & wellness. Live your life from the Inside Out Honor Service Gratitude

Excellence Leadership Compassion

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One of the Biggest Fear of Network Marketing is the Losing Your Team

Traditional Network Marketing

TriVita Co-Op Marketing

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5). Proven Business Model Q: What is the business value of purchasing media bundles and participating in the Co-Op Advertising program? A: The value of the Co-Op Advertising program and the media contacts it creates can be monetized or valued in three ways: 1. 2. 3.

The personal purchases made by the media contact. Their referrals. Their referrals’ personal purchases.

These three areas of value are driven by the companyâ€&#x;s back-end marketing efforts such as the catalog, VitaJournal, Weekly Wellness Reports and the followup efforts made by the Affiliate Member. 71


Share & Earn The Share and Earn Program is a 3-Step Success System that is easy to follow and highly effective in teaching you how to earn compensation for sharing your own Nopalea Wellness experience with others.

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Reward Value & VitaPoints Reward Value (RV) is the number used to calculate the actual compensation amount to be paid. – Each product has a VitaPoint value, but also a Reward Value, and it‟s the RV multiplied by the bonus or tiered compensation amount for which you are paid. – All products are factored the same; during the 60-day period, it is 100 percent RV; post 60-day period, it is reduced to 80 percent RV.

VitaPoints (VP) are points tied to products to help determine compensation and rank qualifications in the Career Path and Compensation Plan. – Each product has a designated amount of VitaPoints. For example, Nopalea has 40 VitaPoints per bottle. (Based on the retail Price) – The other factor for qualifying in the Career Plan is Total Group Sales Volume in VitaPoints (TGVP).

By adding all these personal VP together, it gives you your total TGVP to determine your title/rank and compensation. Another term used to describe combined VP and TGVP is Volume 73


VitaPoints VitaPoints (VP) are points tied to products to help determine compensation and rank qualifications in the Career Path and Compensation Plan. Each product has a designated amount of VitaPoints. For example, Nopalea has 40 VitaPoints per bottle. (Based on the retail Price) As you grow in the Career Plan you will need to meet a personal monthly sales volume in VitaPoints in order to qualify for each particular rank. Starting at the Affiliate level, you only need to meet a monthly sales volume* of 40 VitaPoints minimum to qualify for that rank. When you hit the 2 Star Affiliate level you will need 100 VitaPoints monthly to qualify for that rank. The other factor for qualifying in the Career Plan is Total Group Sales Volume in VitaPoints (TGVP). In addition to personal VitaPoints, you will need to meet the Total Group VitaPoints to qualify for each rank. TGVP is your personal VP plus every Member or Affiliate Memberâ€&#x;s personal VP in your downline. By adding all these personal VP together, it gives you your total TGVP to determine your rank and compensation. Another term used to describe combined VP and TGVP is Volume 74


Reward Value While VitaPoints help determine your rank and level at which you should be compensated, Reward Value (RV) is the number used to calculate the actual compensation amount to be paid. Each product has a VitaPoint value, but also a Reward Value, and it‟s the RV multiplied by the bonus or tiered compensation amount for which you are paid. There are two important variables in factoring the Reward Value on your personal and total group sales. –

The first is the Income Accelerator Weekly Bonus. This bonus (explained below) is a 60-day bonus on all new Members and Affiliate Members. During this 60-day period the Reward Value on all product sales is calculated at 100 percent RV. For example, Nopalea has 40 VP and a single bottle sells for $40 US. During the 60day bonus period, the RV is 100 percent so the calculation would be: $40 x 30% = $12.00. After the 60-day period is over, the RV is lowered to 80 percent. For example, Nopalea has 40 VitaPoints but the RV on Nopalea is 80 percent of the sale price. If it is a single bottle at $40 US, you would be compensated on $32 multiplied by the particular bonus or tiered compensation. So if it was a Member on your first tier and they purchased one bottle of Nopalea, you would receive $32 x 21% = $6.72 US.

All products are factored the same; during the 60-day period, it is 100 percent RV; post 60-day period, it is reduced to 80 percent RV. 75


8 Things We Can offer You‌ 1. 2. 3. 4. 5. 6. 7. 8.

A time-tested, income earning opportunity unlike any other. An opportunity to capitalize on the wellness industry that is booming and with premium wellness products are in high demand An opportunity to partner with a growing and established debt free company with a proven track record An unparalleled Co-Op Advertising opportunity Generous sales bonuses and compensation on a weekly basis A business plan that offers ITBOâ€&#x;s an opportunity to grow their incomes to their desired level A financial back-up plan thru the ITBO opportunity Strong corporate support and recognition on so many levels to help you reach your specific goals

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As Seen on TV Marcus Video Goes here

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#6

6). Ease of Entry

with Dash To Director

The proven DASH TO DIRECTOR Program will be one of your primary keys to sustained organizational growth, legacy residual income and long-term financial wellness. There are two exciting DASH TO DIRECTOR options to choose from, DASH NOW! and DASH IN 90! TriVita‟s DASH NOW! option was launched to empower qualified ITBO‟s with financial capital to place a co-op reservation for 53 Nopalea media bundles and immediately qualify for Director‟s compensation. The DASH IN 90! option allows ITBO‟s to harness the power of human capital and become a Director in just 90 days by accumulating new VitaPoints.

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Dash In 90! In addition to the DASH NOW! option, TriVita has created the new DASH IN 90! – an exciting new option for ITBOâ€&#x;s to harness the power of human capital. Now you can become a Director in just 90 days by accumulating new VitaPoints. Affiliates participating in the DASH IN 90! option can achieve Director status by accumulating new VitaPoints (from product purchases) and new bonus VitaPoints (from media bundle purchase activity) during a 90-day period. DASH IN 90! Affiliates who accumulate 25,000 TGV (media bundle bonus VitaPoints and product VitaPoints from new activity) within 90 days will advance to Director the first day of the following month and will begin earning Director compensation. (This includes 60 percent on personallyenrolled Affiliate Members/Members and media contact product re-orders during the Share and Earn period.) their way to success.

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