LOTUS

Brand extension headphones

The Lotus headphones is the result of a brand extension of the car brand Lotus. By means of an extensive analysis, we determined the brand identity and translated the brand values into explicit and implicit characteristics. After the analysis period, a transition was made to a design phase in which product concepts were generated based on the integration of the previously determined characteristics in a new product. Finally, the concepts were verified and we designed a definitive headphone that should perfectly match the design language and brand values of the Lotus brand.

Year: 1st master year Industrial Design

Course: Product Design Specialization

Team: Jasmien de Hoon and Merve Özdamar

A questionnaire was drawn up for each concept in which different aspects were questioned on the basis of a five-point scale. In total, about 40 people were surveyed, half of whom were non designers and the other half designers.